npm - @adtrackify/at-tracking-event-types - Versions diffs - 3.4.14 → 3.4.16 - Mend

@adtrackify/at-tracking-event-types 3.4.14 → 3.4.16

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.

Files changed (15) hide show

package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js CHANGED Viewed

@@ -1,11 +1,11 @@
 import { MEASURE } from '../measures.js';
 import { MEASURE_CATEGORY } from './measure-categories.js';
 import { MeasureValueType } from './measure-value-type.js';
-import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
+import { STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
 export const CHANNEL_MEASURES_MAP = {
     [MEASURE.CHANNEL_SPEND]: {
-        title: 'Spend - Channel Reported',
-        description: 'The amount of money spent as reported by the channel.',
+        title: 'Channel Spend',
+        description: 'The total amount spent on advertising across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -18,24 +18,39 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_REACH]: {
-        title: 'Reach - Channel Reported',
-        description: 'The number of unique users as reported by the channel.',
+    [MEASURE.CHANNEL_IMPRESSIONS]: {
+        title: 'Channel Impressions',
+        description: 'The number of times ads were shown across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_REACH,
+        measure: MEASURE.CHANNEL_IMPRESSIONS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_CPM]: {
+        title: 'Channel CPM',
+        description: 'The cost per thousand impressions across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_CPM,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
     [MEASURE.CHANNEL_FREQUENCY]: {
-        title: 'Frequency - Channel Reported',
-        description: 'The average number of times each person saw the ads as reported by the channel.',
+        title: 'Channel Frequency',
+        description: 'The average number of times each person saw ads across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -48,24 +63,40 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_IMPRESSIONS]: {
-        title: 'Impressions - Channel Reported',
-        description: 'The number of times ads were shown as reported by the channel.',
+    [MEASURE.CHANNEL_REACH]: {
+        title: 'Channel Reach',
+        description: 'The number of unique people who saw ads across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_IMPRESSIONS,
+        measure: MEASURE.CHANNEL_REACH,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_CPP]: {
+        title: 'Channel CPP',
+        description: 'The cost to reach 1,000 people across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_CPP,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS]
+    },
     [MEASURE.CHANNEL_CLICKS]: {
-        title: 'Clicks - Channel Reported',
-        description: 'The number of clicks as reported by the channel.',
+        title: 'Channel Clicks',
+        description: 'The number of clicks on ads across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -78,9 +109,24 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_CPC]: {
+        title: 'Channel CPC',
+        description: 'The cost per click across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_CPC,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
     [MEASURE.CHANNEL_CTR]: {
-        title: 'CTR - Channel Reported',
-        description: 'The click-through rate as reported by the channel.',
+        title: 'Channel CTR',
+        description: 'The percentage of impressions that resulted in clicks across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -93,849 +139,1181 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPC]: {
-        title: 'CPC - Channel Reported',
-        description: 'The cost per click as reported by the channel.',
+    [MEASURE.CHANNEL_UNIQUE_CLICKS]: {
+        title: 'Channel Unique Clicks',
+        description: 'The number of unique people who clicked ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_UNIQUE_CLICKS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_UNIQUE_CLICKS_CTR]: {
+        title: 'Channel Unique Click CTR',
+        description: 'The percentage of impressions that resulted in unique clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_UNIQUE_CLICKS_CTR,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
+        title: 'Channel Cost per Unique Click',
+        description: 'The cost per unique click across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPC,
+        measure: MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPM]: {
-        title: 'CPM - Channel Reported',
-        description: 'The cost per thousand impressions as reported by the channel.',
+    [MEASURE.CHANNEL_INLINE_CLICKS]: {
+        title: 'Channel Inline Link Clicks',
+        description: 'The number of inline link clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_INLINE_CLICKS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
+        title: 'Channel Inline Link Click CTR',
+        description: 'The percentage of impressions that resulted in inline link clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_INLINE_CLICK_CTR,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
+        title: 'Channel Cost per Inline Link Click',
+        description: 'The cost per inline link click across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPM,
+        measure: MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPP]: {
-        title: 'CPP - Channel Reported',
-        description: 'The average cost to reach 1,000 people as reported by the channel.',
+    [MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
+        title: 'Channel Outbound Clicks',
+        description: 'The number of outbound clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
+        title: 'Channel Outbound Click CTR',
+        description: 'The percentage of impressions that resulted in outbound clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
+        title: 'Channel Cost per Outbound Click',
+        description: 'The cost per outbound click across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPP,
+        measure: MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPV]: {
-        title: 'CPV - Channel Reported',
-        description: 'The average cost per video view as reported by the channel.',
+    [MEASURE.CHANNEL_LINK_CLICKS]: {
+        title: 'Channel Link Clicks',
+        description: 'The number of link clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_LINK_CLICKS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_LINK_CLICKS_CTR]: {
+        title: 'Channel Link Click CTR',
+        description: 'The percentage of impressions that resulted in link clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_LINK_CLICKS_CTR,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_COST_PER_LINK_CLICK]: {
+        title: 'Channel Cost per Link Click',
+        description: 'The cost per link click across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPV,
+        measure: MEASURE.CHANNEL_COST_PER_LINK_CLICK,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPI]: {
-        title: 'CPI - Channel Reported',
-        description: 'The average cost per interaction as reported by the channel.',
+    [MEASURE.CHANNEL_PURCHASES]: {
+        title: 'Channel Purchases',
+        description: 'The number of purchases attributed to ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_PURCHASES,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_PURCHASES_VALUE]: {
+        title: 'Channel Purchases Value',
+        description: 'The total revenue from purchases attributed to ads across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_PURCHASES_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_CPA]: {
+        title: 'Channel CPA',
+        description: 'The cost per purchase conversion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_PURCHASES_COST]
+    },
+    [MEASURE.CHANNEL_ROAS]: {
+        title: 'Channel ROAS',
+        description: 'The return on ad spend across all channels.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_ROAS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
+        title: 'Channel New Customer Purchases',
+        description: 'The number of new customer purchases attributed to ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
+        title: 'Channel New Customer Purchases Value',
+        description: 'The total revenue from new customer purchases attributed to ads across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
+        title: 'Channel New Customer CPA',
+        description: 'The cost per new customer acquisition across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
+        title: 'Channel New Customer ROAS',
+        description: 'The return on ad spend for new customer purchases across all channels.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS]: {
+        title: 'Channel View Contents',
+        description: 'The number of times content was viewed across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE]: {
+        title: 'Channel View Contents Value',
+        description: 'The total value associated with content views across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST]: {
+        title: 'Channel Cost per View Content',
+        description: 'The cost per content view across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS]: {
+        title: 'Channel Add to Carts',
+        description: 'The number of times products were added to cart across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE]: {
+        title: 'Channel Add to Carts Value',
+        description: 'The total value of products added to cart across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST]: {
+        title: 'Channel Cost per Add to Cart',
+        description: 'The cost per add to cart event across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS]: {
+        title: 'Channel Initiate Checkouts',
+        description: 'The number of checkout initiations across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE]: {
+        title: 'Channel Initiate Checkouts Value',
+        description: 'The total value of initiated checkouts across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST]: {
+        title: 'Channel Cost per Initiate Checkout',
+        description: 'The cost per checkout initiation across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_SEARCHES]: {
+        title: 'Channel Searches',
+        description: 'The number of searches performed across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_SEARCHES,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_SEARCHES_VALUE]: {
+        title: 'Channel Searches Value',
+        description: 'The total value associated with searches across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_SEARCHES_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_SEARCHES_COST]: {
+        title: 'Channel Cost per Search',
+        description: 'The cost per search event across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPI,
+        measure: MEASURE.CHANNEL_OMNI_SEARCHES_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_PURCHASES]: {
-        title: 'Purchases - Channel Reported',
-        description: 'The number of purchases as reported by the channel.',
+    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS]: {
+        title: 'Channel Add to Wishlists',
+        description: 'The number of times products were added to wishlists across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_PURCHASES,
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_PURCHASES_VALUE]: {
-        title: 'Purchases Value - Channel Reported',
-        description: 'The total value of purchases as reported by the channel.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_PURCHASES_VALUE,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_PURCHASES_COST]: {
-        title: 'Purchases Cost - Channel Reported',
-        description: 'The cost of purchases as reported by the channel.',
+    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE]: {
+        title: 'Channel Add to Wishlists Value',
+        description: 'The total value of products added to wishlists across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_PURCHASES_COST,
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPA]: {
-        title: 'CPA - Channel Reported',
-        description: 'The amount spent per acquisition as reported by the channel.',
+    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST]: {
+        title: 'Channel Cost per Add to Wishlist',
+        description: 'The cost per add to wishlist event across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPA,
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_ROAS]: {
-        title: 'ROAS - Channel Reported',
-        description: 'The return on ad spend as reported by the channel.',
+    [MEASURE.CHANNEL_ENGAGEMENTS]: {
+        title: 'Channel Engagements',
+        description: 'The number of engagements across all channels.',
         sumPrefix: '',
-        sumSuffix: 'x',
+        sumSuffix: '',
         avgPrefix: '',
-        avgSuffix: 'x',
+        avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_ROAS,
+        measure: MEASURE.CHANNEL_ENGAGEMENTS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
-        title: 'New Customer CPA - Channel Reported',
-        description: 'The cost per acquisition for new customers as reported by the channel.',
+    [MEASURE.CHANNEL_ENGAGEMENTS_COST]: {
+        title: 'Channel Cost per Engagement',
+        description: 'The cost per engagement across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
+        measure: MEASURE.CHANNEL_ENGAGEMENTS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
-        title: 'New Customer ROAS - Channel Reported',
-        description: 'The return on ad spend for new customers as reported by the channel.',
+    [MEASURE.CHANNEL_ENGAGEMENT_RATE]: {
+        title: 'Channel Engagement Rate',
+        description: 'The percentage of impressions that resulted in engagements across all channels.',
         sumPrefix: '',
-        sumSuffix: 'x',
+        sumSuffix: '%',
         avgPrefix: '',
-        avgSuffix: 'x',
+        avgSuffix: '%',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
+        measure: MEASURE.CHANNEL_ENGAGEMENT_RATE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
+        valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_UNIQUE_CLICKS]: {
-        title: 'Unique Clicks - Channel Reported',
-        description: 'The number of unique clicks as reported by the channel.',
+    [MEASURE.CHANNEL_SHARES]: {
+        title: 'Channel Shares',
+        description: 'The number of shares across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_UNIQUE_CLICKS,
+        measure: MEASURE.CHANNEL_SHARES,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
-        title: 'Cost Per Unique Click - Channel Reported',
-        description: 'The average cost per unique click as reported by the channel.',
+    [MEASURE.CHANNEL_SHARES_COST]: {
+        title: 'Channel Cost per Share',
+        description: 'The cost per share across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
+        measure: MEASURE.CHANNEL_SHARES_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_INLINE_CLICKS]: {
-        title: 'Inline Clicks - Channel Reported',
-        description: 'The number of inline link clicks as reported by the channel.',
+    [MEASURE.CHANNEL_REACTIONS]: {
+        title: 'Channel Reactions',
+        description: 'The number of reactions across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_INLINE_CLICKS,
+        measure: MEASURE.CHANNEL_REACTIONS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
-        title: 'Cost Per Inline Click - Channel Reported',
-        description: 'The average cost per inline link click as reported by the channel.',
+    [MEASURE.CHANNEL_REACTIONS_COST]: {
+        title: 'Channel Cost per Reaction',
+        description: 'The cost per reaction across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
+        measure: MEASURE.CHANNEL_REACTIONS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
-        title: 'Inline Click CTR - Channel Reported',
-        description: 'The click-through rate for inline links as reported by the channel.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_INLINE_CLICK_CTR,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
-        title: 'Outbound Clicks - Channel Reported',
-        description: 'The number of outbound clicks as reported by the channel.',
+    [MEASURE.CHANNEL_LIKES]: {
+        title: 'Channel Likes',
+        description: 'The number of likes across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS,
+        measure: MEASURE.CHANNEL_LIKES,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
-        title: 'Cost Per Outbound Click - Channel Reported',
-        description: 'The average cost per outbound click as reported by the channel.',
+    [MEASURE.CHANNEL_LIKES_COST]: {
+        title: 'Channel Cost per Like',
+        description: 'The cost per like across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
+        measure: MEASURE.CHANNEL_LIKES_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
-        title: 'Outbound Click CTR - Channel Reported',
-        description: 'The click-through rate for outbound links as reported by the channel.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS]: {
-        title: 'View Contents - Channel Reported',
-        description: 'The number of times content was viewed as reported by the channel.',
+    [MEASURE.CHANNEL_COMMENTS]: {
+        title: 'Channel Comments',
+        description: 'The number of comments across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS,
+        measure: MEASURE.CHANNEL_COMMENTS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE]: {
-        title: 'View Contents Value - Channel Reported',
-        description: 'The total value of content views as reported by the channel.',
+    [MEASURE.CHANNEL_COMMENTS_COST]: {
+        title: 'Channel Cost per Comment',
+        description: 'The cost per comment across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE,
+        measure: MEASURE.CHANNEL_COMMENTS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST]: {
-        title: 'View Contents Cost - Channel Reported',
-        description: 'The cost of content views as reported by the channel.',
+    [MEASURE.CHANNEL_SAVES]: {
+        title: 'Channel Saves',
+        description: 'The number of saves across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_SAVES,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_SAVES_COST]: {
+        title: 'Channel Cost per Save',
+        description: 'The cost per save across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST,
+        measure: MEASURE.CHANNEL_SAVES_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS]: {
-        title: 'Add To Carts - Channel Reported',
-        description: 'The number of times a product was added to cart as reported by the channel.',
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEWS]: {
+        title: 'Channel Landing Page Views',
+        description: 'The number of landing page views across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE]: {
-        title: 'Add To Carts Value - Channel Reported',
-        description: 'The total value of products added to cart as reported by the channel.',
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST]: {
+        title: 'Channel Cost per Landing Page View',
+        description: 'The cost per landing page view across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST]: {
-        title: 'Add To Carts Cost - Channel Reported',
-        description: 'The cost of products added to cart as reported by the channel.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE]: {
+        title: 'Channel Landing Page View Rate',
+        description: 'The percentage of clicks that resulted in landing page views across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
+        valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS]: {
-        title: 'Initiate Checkouts - Channel Reported',
-        description: 'The number of initiated checkouts as reported by the channel.',
+    [MEASURE.CHANNEL_LEADS]: {
+        title: 'Channel Leads',
+        description: 'The number of leads generated across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS,
+        measure: MEASURE.CHANNEL_LEADS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE]: {
-        title: 'Initiate Checkouts Value - Channel Reported',
-        description: 'The total value of initiated checkouts as reported by the channel.',
+    [MEASURE.CHANNEL_LEADS_VALUE]: {
+        title: 'Channel Leads Value',
+        description: 'The total value of leads generated across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE,
+        measure: MEASURE.CHANNEL_LEADS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST]: {
-        title: 'Initiate Checkouts Cost - Channel Reported',
-        description: 'The cost of initiated checkouts as reported by the channel.',
+    [MEASURE.CHANNEL_LEADS_COST]: {
+        title: 'Channel Cost per Lead',
+        description: 'The cost per lead generated across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST,
+        measure: MEASURE.CHANNEL_LEADS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_SEARCHES]: {
-        title: 'Searches - Channel Reported',
-        description: 'The number of searches as reported by the channel.',
+    [MEASURE.CHANNEL_APPOINTMENTS]: {
+        title: 'Channel Appointments',
+        description: 'The number of appointments scheduled across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_SEARCHES,
+        measure: MEASURE.CHANNEL_APPOINTMENTS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_SEARCHES_VALUE]: {
-        title: 'Searches Value - Channel Reported',
-        description: 'The total value of searches as reported by the channel.',
+    [MEASURE.CHANNEL_APPOINTMENTS_VALUE]: {
+        title: 'Channel Appointments Value',
+        description: 'The total value of appointments scheduled across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_SEARCHES_VALUE,
+        measure: MEASURE.CHANNEL_APPOINTMENTS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_SEARCHES_COST]: {
-        title: 'Searches Cost - Channel Reported',
-        description: 'The cost of searches as reported by the channel.',
+    [MEASURE.CHANNEL_APPOINTMENTS_COST]: {
+        title: 'Channel Cost per Appointment',
+        description: 'The cost per appointment scheduled across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_SEARCHES_COST,
+        measure: MEASURE.CHANNEL_APPOINTMENTS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS]: {
-        title: 'Add To Withlists - Channel Reported',
-        description: 'The number of times a product was added to a wishlist as reported by the channel.',
+    [MEASURE.CHANNEL_SUBSCRIBERS]: {
+        title: 'Channel Subscriptions',
+        description: 'The number of subscription sign-ups across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE]: {
-        title: 'Add To Withlists Value - Channel Reported',
-        description: 'The total value of products added to wishlists as reported by the channel.',
+    [MEASURE.CHANNEL_SUBSCRIBERS_VALUE]: {
+        title: 'Channel Subscriptions Value',
+        description: 'The total value of subscriptions across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST]: {
-        title: 'Add To Withlists Cost - Channel Reported',
-        description: 'The cost of products added to wishlists as reported by the channel.',
+    [MEASURE.CHANNEL_SUBSCRIBERS_COST]: {
+        title: 'Channel Cost per Subscription',
+        description: 'The cost per subscription sign-up across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POSTS]: {
-        title: 'Posts - Channel Reported',
-        description: 'The number of posts as reported by the channel.',
+    [MEASURE.CHANNEL_START_TRIALS]: {
+        title: 'Channel Trial Starts',
+        description: 'The number of trial starts across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POSTS,
+        measure: MEASURE.CHANNEL_START_TRIALS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POSTS_VALUE]: {
-        title: 'Posts Value - Channel Reported',
-        description: 'The total value of posts as reported by the channel.',
+    [MEASURE.CHANNEL_START_TRIALS_VALUE]: {
+        title: 'Channel Trial Starts Value',
+        description: 'The total value of trial starts across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POSTS_VALUE,
+        measure: MEASURE.CHANNEL_START_TRIALS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POSTS_COST]: {
-        title: 'Posts Cost - Channel Reported',
-        description: 'The cost of posts as reported by the channel.',
+    [MEASURE.CHANNEL_START_TRIALS_COST]: {
+        title: 'Channel Cost per Trial Start',
+        description: 'The cost per trial start across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POSTS_COST,
+        measure: MEASURE.CHANNEL_START_TRIALS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_ENGAGEMENTS]: {
-        title: 'Post Engagements - Channel Reported',
-        description: 'The number of post engagements as reported by the channel.',
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS]: {
+        title: 'Channel Application Submissions',
+        description: 'The number of application submissions across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_ENGAGEMENTS,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_ENGAGEMENTS_VALUE]: {
-        title: 'Post Engagements Value - Channel Reported',
-        description: 'The total value of post engagements as reported by the channel.',
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE]: {
+        title: 'Channel Application Submissions Value',
+        description: 'The total value of application submissions across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_ENGAGEMENTS_VALUE,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_ENGAGEMENTS_COST]: {
-        title: 'Post Engagements Cost - Channel Reported',
-        description: 'The cost of post engagements as reported by the channel.',
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST]: {
+        title: 'Channel Cost per Application Submission',
+        description: 'The cost per application submission across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_ENGAGEMENTS_COST,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_REACTIONS]: {
-        title: 'Post Reactions - Channel Reported',
-        description: 'The number of post reactions as reported by the channel.',
+    [MEASURE.CHANNEL_APP_INSTALLS]: {
+        title: 'Channel App Installs',
+        description: 'The number of app installs across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_REACTIONS,
+        measure: MEASURE.CHANNEL_APP_INSTALLS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_REACTIONS_VALUE]: {
-        title: 'Post Reactions Value - Channel Reported',
-        description: 'The total value of post reactions as reported by the channel.',
+    [MEASURE.CHANNEL_APP_INSTALLS_VALUE]: {
+        title: 'Channel App Installs Value',
+        description: 'The total value of app installs across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_REACTIONS_VALUE,
+        measure: MEASURE.CHANNEL_APP_INSTALLS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_REACTIONS_COST]: {
-        title: 'Post Reactions Cost - Channel Reported',
-        description: 'The cost of post reactions as reported by the channel.',
+    [MEASURE.CHANNEL_APP_INSTALLS_COST]: {
+        title: 'Channel Cost per App Install',
+        description: 'The cost per app install across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_REACTIONS_COST,
+        measure: MEASURE.CHANNEL_APP_INSTALLS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
-        title: 'View Through Conversions - Channel Reported',
-        description: 'The number of view through conversions as reported by the channel.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_LEADS]: {
-        title: 'Leads - Channel Reported',
-        description: 'The number of leads as reported by the channel.',
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS]: {
+        title: 'Channel Completed Registrations',
+        description: 'The number of completed registrations across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_LEADS,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_LEADS_VALUE]: {
-        title: 'Leads Value - Channel Reported',
-        description: 'The total value of leads as reported by the channel.',
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE]: {
+        title: 'Channel Completed Registrations Value',
+        description: 'The total value of completed registrations across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_LEADS_VALUE,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_LEADS_COST]: {
-        title: 'Leads Cost - Channel Reported',
-        description: 'The cost of leads as reported by the channel.',
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST]: {
+        title: 'Channel Cost per Completed Registration',
+        description: 'The cost per completed registration across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_LEADS_COST,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
-        title: 'New Customer Purchases - Channel Reported',
-        description: 'The number of new customer purchases as reported by the channel.',
+    [MEASURE.CHANNEL_VIDEO_VIEWS]: {
+        title: 'Channel Video Views',
+        description: 'The number of video views across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
-        title: 'New Customer Purchases Value - Channel Reported',
-        description: 'The total value of new customer purchases as reported by the channel.',
+    [MEASURE.CHANNEL_CPV]: {
+        title: 'Channel CPV',
+        description: 'The cost per video view across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
+        measure: MEASURE.CHANNEL_CPV,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_VIDEO_VIEWS_COST]
     },
-    [MEASURE.CHANNEL_VIDEO_VIEWS]: {
-        title: 'Video Views - Channel Reported',
-        description: 'The number of video views as reported by the channel.',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC]: {
+        title: 'Channel 15-Second Video Views',
+        description: 'The number of video views that reached 15 seconds across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_COST]: {
-        title: 'Video Views Cost - Channel Reported',
-        description: 'The cost of video views as reported by the channel.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_COST,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_15SEC_COST]: {
-        title: '15-Second Video Views Cost - Channel Reported',
-        description: 'The cost of 15-second video views as reported by the channel.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15SEC_COST,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
-        title: 'Video Thruplay Cost - Channel Reported',
-        description: 'The cost of complete video views as reported by the channel.',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST]: {
+        title: 'Channel Cost per 15-Second Video View',
+        description: 'The cost per 15-second video view across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIDEO_30SEC_WATCHED_VIEWS]: {
-        title: '30-Second Video Views - Channel Reported',
-        description: 'The number of video views that reached 30 seconds as reported by the channel.',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC]: {
+        title: 'Channel 30-Second Video Views',
+        description: 'The number of video views that reached 30 seconds across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_30SEC_WATCHED_VIEWS,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIDEO_AVG_TIME_WATCHED_VIEWS]: {
-        title: 'Average Video Watch Time - Channel Reported',
-        description: 'The average time viewers spent watching videos as reported by the channel.',
-        sumPrefix: '',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST]: {
+        title: 'Channel Cost per 30-Second Video View',
+        description: 'The cost per 30-second video view across all channels.',
+        sumPrefix: '$',
         sumSuffix: '',
-        avgPrefix: '',
+        avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_AVG_TIME_WATCHED_VIEWS,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.DURATION,
-        decimalPlaces: 0,
-        useCompactNotation: false,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS]: {
-        title: '25% Video Views - Channel Reported',
-        description: 'The number of video views that reached 25% completion as reported by the channel.',
+        title: 'Channel 25% Video Views',
+        description: 'The number of video views that reached 25% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -949,8 +1327,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS]: {
-        title: '50% Video Views - Channel Reported',
-        description: 'The number of video views that reached 50% completion as reported by the channel.',
+        title: 'Channel 50% Video Views',
+        description: 'The number of video views that reached 50% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -964,8 +1342,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS]: {
-        title: '75% Video Views - Channel Reported',
-        description: 'The number of video views that reached 75% completion as reported by the channel.',
+        title: 'Channel 75% Video Views',
+        description: 'The number of video views that reached 75% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -979,8 +1357,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS]: {
-        title: '95% Video Views - Channel Reported',
-        description: 'The number of video views that reached 95% completion as reported by the channel.',
+        title: 'Channel 95% Video Views',
+        description: 'The number of video views that reached 95% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -994,8 +1372,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS]: {
-        title: 'Complete Video Views - Channel Reported',
-        description: 'The number of video views that reached 100% completion as reported by the channel.',
+        title: 'Channel 100% Video Views',
+        description: 'The number of video views that reached 100% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -1009,8 +1387,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE]: {
-        title: '25% Video Completion Rate - Channel Reported',
-        description: 'The percentage of video views that reached 25% completion as reported by the channel.',
+        title: 'Channel 25% Video Completion Rate',
+        description: 'The percentage of video views that reached 25% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -1024,8 +1402,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE]: {
-        title: '50% Video Completion Rate - Channel Reported',
-        description: 'The percentage of video views that reached 50% completion as reported by the channel.',
+        title: 'Channel 50% Video Completion Rate',
+        description: 'The percentage of video views that reached 50% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -1039,8 +1417,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE]: {
-        title: '75% Video Completion Rate - Channel Reported',
-        description: 'The percentage of video views that reached 75% completion as reported by the channel.',
+        title: 'Channel 75% Video Completion Rate',
+        description: 'The percentage of video views that reached 75% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -1054,8 +1432,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE]: {
-        title: '100% Video Completion Rate - Channel Reported',
-        description: 'The percentage of video views that reached full completion as reported by the channel.',
+        title: 'Channel 100% Video Completion Rate',
+        description: 'The percentage of video views that reached 100% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -1068,9 +1446,39 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY]: {
+        title: 'Channel Video ThruPlay Views',
+        description: 'The number of video views played to completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
+        title: 'Channel Cost per Video ThruPlay',
+        description: 'The cost per video played to completion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
     [MEASURE.CHANNEL_VIDEO_PLAYS]: {
-        title: 'Video Plays - Channel Reported',
-        description: 'The number of video plays initiated as reported by the channel.',
+        title: 'Channel Video Plays',
+        description: 'The number of video play initiations across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -1083,9 +1491,24 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_VIDEO_PLAYS_COST]: {
+        title: 'Channel Cost per Video Play',
+        description: 'The cost per video play initiation across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_VIDEO_PLAYS_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
     [MEASURE.CHANNEL_CONVERSIONS]: {
-        title: 'Conversions - Channel Reported',
-        description: 'The total number of conversions as reported by the channel.',
+        title: 'Channel Conversions',
+        description: 'The total number of conversions across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -1099,8 +1522,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_CONVERSIONS_VALUE]: {
-        title: 'Conversions Value - Channel Reported',
-        description: 'The total value of conversions as reported by the channel.',
+        title: 'Channel Conversions Value',
+        description: 'The total value of conversions across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -1114,8 +1537,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_CONVERSIONS_COST]: {
-        title: 'Conversions Cost - Channel Reported',
-        description: 'The cost of conversion as reported by the channel.',
+        title: 'Channel Cost per Conversion',
+        description: 'The cost per conversion across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -1129,8 +1552,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_CONVERSIONS_ROAS]: {
-        title: 'Conversions ROAS - Channel Reported',
-        description: 'The return on ad spend across conversions as reported by the channel.',
+        title: 'Channel Conversions ROAS',
+        description: 'The return on ad spend for conversions across all channels.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -1144,8 +1567,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_ALL_CONVERSIONS]: {
-        title: 'All Conversions - Channel Reported',
-        description: 'The total number of conversions across all types as reported by the channel.',
+        title: 'Channel All Conversions',
+        description: 'The total number of all conversions across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -1156,11 +1579,11 @@ export const CHANNEL_MEASURES_MAP = {
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE]: {
-        title: 'All Conversions Value - Channel Reported',
-        description: 'The total value of all conversions as reported by the channel.',
+        title: 'Channel All Conversions Value',
+        description: 'The total value of all conversions across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -1171,11 +1594,11 @@ export const CHANNEL_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_ALL_CONVERSIONS_COST]: {
-        title: 'All Conversions Cost - Channel Reported',
-        description: 'The cost of conversion as reported by the channel.',
+        title: 'Channel Cost per All Conversions',
+        description: 'The cost per conversion across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -1186,11 +1609,11 @@ export const CHANNEL_MEASURES_MAP = {
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS]: {
-        title: 'All Conversions ROAS - Channel Reported',
-        description: 'The return on ad spend across all conversions as reported by the channel.',
+        title: 'Channel All Conversions ROAS',
+        description: 'The return on ad spend for all conversions across all channels.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -1201,22 +1624,37 @@ export const CHANNEL_MEASURES_MAP = {
         valueType: MeasureValueType.MULTIPLIER,
         decimalPlaces: 2,
         useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
+        title: 'Channel View-Through Conversions',
+        description: 'The number of conversions that occurred after someone saw, but did not click, an ad across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS]: {
-        title: 'Cost to Reach 1000 Accounts - Channel Reported',
-        description: 'The cost to reach 1000 accounts as reported by the channel.',
+    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST]: {
+        title: 'Channel Cost per View-Through Conversion',
+        description: 'The cost per view-through conversion across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS,
+        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    }
+    },
 };
 //# sourceMappingURL=channel-measure-definitions.js.map