npm - @adtrackify/at-tracking-event-types - Versions diffs - 3.4.13 → 3.4.15 - Mend

@adtrackify/at-tracking-event-types 3.4.13 → 3.4.15

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Files changed (15) hide show

package/dist/esm/types/api/measures/definitions/channel-measure-definitions.js CHANGED Viewed

@@ -4,8 +4,8 @@ import { MeasureValueType } from './measure-value-type.js';
 import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
 export const CHANNEL_MEASURES_MAP = {
     [MEASURE.CHANNEL_SPEND]: {
-        title: 'Spend - Channel Reported',
-        description: 'The amount of money spent as reported by the channel.',
+        title: 'Channel Spend',
+        description: 'The total amount spent on advertising across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -18,24 +18,39 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_REACH]: {
-        title: 'Reach - Channel Reported',
-        description: 'The number of unique users as reported by the channel.',
+    [MEASURE.CHANNEL_IMPRESSIONS]: {
+        title: 'Channel Impressions',
+        description: 'The number of times ads were shown across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_REACH,
+        measure: MEASURE.CHANNEL_IMPRESSIONS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_CPM]: {
+        title: 'Channel CPM',
+        description: 'The cost per thousand impressions across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_CPM,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
     [MEASURE.CHANNEL_FREQUENCY]: {
-        title: 'Frequency - Channel Reported',
-        description: 'The average number of times each person saw the ads as reported by the channel.',
+        title: 'Channel Frequency',
+        description: 'The average number of times each person saw ads across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -48,24 +63,40 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_IMPRESSIONS]: {
-        title: 'Impressions - Channel Reported',
-        description: 'The number of times ads were shown as reported by the channel.',
+    [MEASURE.CHANNEL_REACH]: {
+        title: 'Channel Reach',
+        description: 'The number of unique people who saw ads across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_IMPRESSIONS,
+        measure: MEASURE.CHANNEL_REACH,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_CPP]: {
+        title: 'Channel CPP',
+        description: 'The cost to reach 1,000 people across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_CPP,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS]
+    },
     [MEASURE.CHANNEL_CLICKS]: {
-        title: 'Clicks - Channel Reported',
-        description: 'The number of clicks as reported by the channel.',
+        title: 'Channel Clicks',
+        description: 'The number of clicks on ads across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -78,9 +109,24 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_CPC]: {
+        title: 'Channel CPC',
+        description: 'The cost per click across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_CPC,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
     [MEASURE.CHANNEL_CTR]: {
-        title: 'CTR - Channel Reported',
-        description: 'The click-through rate as reported by the channel.',
+        title: 'Channel CTR',
+        description: 'The percentage of impressions that resulted in clicks across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -93,849 +139,1196 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPC]: {
-        title: 'CPC - Channel Reported',
-        description: 'The cost per click as reported by the channel.',
+    [MEASURE.CHANNEL_UNIQUE_CLICKS]: {
+        title: 'Channel Unique Clicks',
+        description: 'The number of unique people who clicked ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_UNIQUE_CLICKS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_UNIQUE_CLICKS_CTR]: {
+        title: 'Channel Unique Click CTR',
+        description: 'The percentage of impressions that resulted in unique clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_UNIQUE_CLICKS_CTR,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
+        title: 'Channel Cost per Unique Click',
+        description: 'The cost per unique click across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPC,
+        measure: MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPM]: {
-        title: 'CPM - Channel Reported',
-        description: 'The cost per thousand impressions as reported by the channel.',
+    [MEASURE.CHANNEL_INLINE_CLICKS]: {
+        title: 'Channel Inline Link Clicks',
+        description: 'The number of inline link clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_INLINE_CLICKS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
+        title: 'Channel Inline Link Click CTR',
+        description: 'The percentage of impressions that resulted in inline link clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_INLINE_CLICK_CTR,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
+        title: 'Channel Cost per Inline Link Click',
+        description: 'The cost per inline link click across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPM,
+        measure: MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPP]: {
-        title: 'CPP - Channel Reported',
-        description: 'The average cost to reach 1,000 people as reported by the channel.',
+    [MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
+        title: 'Channel Outbound Clicks',
+        description: 'The number of outbound clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
+        title: 'Channel Outbound Click CTR',
+        description: 'The percentage of impressions that resulted in outbound clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
+        title: 'Channel Cost per Outbound Click',
+        description: 'The cost per outbound click across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPP,
+        measure: MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPV]: {
-        title: 'CPV - Channel Reported',
-        description: 'The average cost per video view as reported by the channel.',
+    [MEASURE.CHANNEL_LINK_CLICKS]: {
+        title: 'Channel Link Clicks',
+        description: 'The number of link clicks on ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_LINK_CLICKS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_LINK_CLICKS_CTR]: {
+        title: 'Channel Link Click CTR',
+        description: 'The percentage of impressions that resulted in link clicks across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_LINK_CLICKS_CTR,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_COST_PER_LINK_CLICK]: {
+        title: 'Channel Cost per Link Click',
+        description: 'The cost per link click across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPV,
+        measure: MEASURE.CHANNEL_COST_PER_LINK_CLICK,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_PURCHASES]: {
+        title: 'Channel Purchases',
+        description: 'The number of purchases attributed to ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_PURCHASES,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_PURCHASES_VALUE]: {
+        title: 'Channel Purchases Value',
+        description: 'The total revenue from purchases attributed to ads across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_PURCHASES_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_CPA]: {
+        title: 'Channel CPA',
+        description: 'The cost per purchase conversion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_PURCHASES_COST]
+    },
+    [MEASURE.CHANNEL_ROAS]: {
+        title: 'Channel ROAS',
+        description: 'The return on ad spend across all channels.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_ROAS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
+        title: 'Channel New Customer Purchases',
+        description: 'The number of new customer purchases attributed to ads across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
+        title: 'Channel New Customer Purchases Value',
+        description: 'The total revenue from new customer purchases attributed to ads across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
+        title: 'Channel New Customer CPA',
+        description: 'The cost per new customer acquisition across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
+        title: 'Channel New Customer ROAS',
+        description: 'The return on ad spend for new customer purchases across all channels.',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS]: {
+        title: 'Channel View Contents',
+        description: 'The number of times content was viewed across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE]: {
+        title: 'Channel View Contents Value',
+        description: 'The total value associated with content views across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST]: {
+        title: 'Channel Cost per View Content',
+        description: 'The cost per content view across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS]: {
+        title: 'Channel Add to Carts',
+        description: 'The number of times products were added to cart across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE]: {
+        title: 'Channel Add to Carts Value',
+        description: 'The total value of products added to cart across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST]: {
+        title: 'Channel Cost per Add to Cart',
+        description: 'The cost per add to cart event across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS]: {
+        title: 'Channel Initiate Checkouts',
+        description: 'The number of checkout initiations across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE]: {
+        title: 'Channel Initiate Checkouts Value',
+        description: 'The total value of initiated checkouts across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST]: {
+        title: 'Channel Cost per Initiate Checkout',
+        description: 'The cost per checkout initiation across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_SEARCHES]: {
+        title: 'Channel Searches',
+        description: 'The number of searches performed across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_SEARCHES,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_OMNI_SEARCHES_VALUE]: {
+        title: 'Channel Searches Value',
+        description: 'The total value associated with searches across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_OMNI_SEARCHES_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPI]: {
-        title: 'CPI - Channel Reported',
-        description: 'The average cost per interaction as reported by the channel.',
+    [MEASURE.CHANNEL_OMNI_SEARCHES_COST]: {
+        title: 'Channel Cost per Search',
+        description: 'The cost per search event across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPI,
+        measure: MEASURE.CHANNEL_OMNI_SEARCHES_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_PURCHASES]: {
-        title: 'Purchases - Channel Reported',
-        description: 'The number of purchases as reported by the channel.',
+    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS]: {
+        title: 'Channel Add to Wishlists',
+        description: 'The number of times products were added to wishlists across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_PURCHASES,
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_PURCHASES_VALUE]: {
-        title: 'Purchases Value - Channel Reported',
-        description: 'The total value of purchases as reported by the channel.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_PURCHASES_VALUE,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_PURCHASES_COST]: {
-        title: 'Purchases Cost - Channel Reported',
-        description: 'The cost of purchases as reported by the channel.',
+    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE]: {
+        title: 'Channel Add to Wishlists Value',
+        description: 'The total value of products added to wishlists across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_PURCHASES_COST,
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_CPA]: {
-        title: 'CPA - Channel Reported',
-        description: 'The amount spent per acquisition as reported by the channel.',
+    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST]: {
+        title: 'Channel Cost per Add to Wishlist',
+        description: 'The cost per add to wishlist event across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_CPA,
+        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_ROAS]: {
-        title: 'ROAS - Channel Reported',
-        description: 'The return on ad spend as reported by the channel.',
+    [MEASURE.CHANNEL_ENGAGEMENTS]: {
+        title: 'Channel Engagements',
+        description: 'The number of engagements across all channels.',
         sumPrefix: '',
-        sumSuffix: 'x',
+        sumSuffix: '',
         avgPrefix: '',
-        avgSuffix: 'x',
+        avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_ROAS,
+        measure: MEASURE.CHANNEL_ENGAGEMENTS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_CPA]: {
-        title: 'New Customer CPA - Channel Reported',
-        description: 'The cost per acquisition for new customers as reported by the channel.',
+    [MEASURE.CHANNEL_ENGAGEMENTS_COST]: {
+        title: 'Channel Cost per Engagement',
+        description: 'The cost per engagement across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_CPA,
+        measure: MEASURE.CHANNEL_ENGAGEMENTS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_ROAS]: {
-        title: 'New Customer ROAS - Channel Reported',
-        description: 'The return on ad spend for new customers as reported by the channel.',
+    [MEASURE.CHANNEL_ENGAGEMENT_RATE]: {
+        title: 'Channel Engagement Rate',
+        description: 'The percentage of impressions that resulted in engagements across all channels.',
         sumPrefix: '',
-        sumSuffix: 'x',
+        sumSuffix: '%',
         avgPrefix: '',
-        avgSuffix: 'x',
+        avgSuffix: '%',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_ROAS,
+        measure: MEASURE.CHANNEL_ENGAGEMENT_RATE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
+        valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_UNIQUE_CLICKS]: {
-        title: 'Unique Clicks - Channel Reported',
-        description: 'The number of unique clicks as reported by the channel.',
+    [MEASURE.CHANNEL_SHARES]: {
+        title: 'Channel Posts',
+        description: 'The number of posts across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_UNIQUE_CLICKS,
+        measure: MEASURE.CHANNEL_SHARES,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK]: {
-        title: 'Cost Per Unique Click - Channel Reported',
-        description: 'The average cost per unique click as reported by the channel.',
+    [MEASURE.CHANNEL_SHARES_COST]: {
+        title: 'Channel Cost per Post',
+        description: 'The cost per post across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_COST_PER_UNIQUE_CLICK,
+        measure: MEASURE.CHANNEL_SHARES_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_INLINE_CLICKS]: {
-        title: 'Inline Clicks - Channel Reported',
-        description: 'The number of inline link clicks as reported by the channel.',
+    [MEASURE.CHANNEL_REACTIONS]: {
+        title: 'Channel Reactions',
+        description: 'The number of reactions across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_INLINE_CLICKS,
+        measure: MEASURE.CHANNEL_REACTIONS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_COST_PER_INLINE_CLICK]: {
-        title: 'Cost Per Inline Click - Channel Reported',
-        description: 'The average cost per inline link click as reported by the channel.',
+    [MEASURE.CHANNEL_REACTIONS_COST]: {
+        title: 'Channel Cost per Reaction',
+        description: 'The cost per reaction across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_COST_PER_INLINE_CLICK,
+        measure: MEASURE.CHANNEL_REACTIONS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_INLINE_CLICK_CTR]: {
-        title: 'Inline Click CTR - Channel Reported',
-        description: 'The click-through rate for inline links as reported by the channel.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_INLINE_CLICK_CTR,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_OUTBOUND_CLICKS]: {
-        title: 'Outbound Clicks - Channel Reported',
-        description: 'The number of outbound clicks as reported by the channel.',
+    [MEASURE.CHANNEL_LIKES]: {
+        title: 'Channel Likes',
+        description: 'The number of likes across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS,
+        measure: MEASURE.CHANNEL_LIKES,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK]: {
-        title: 'Cost Per Outbound Click - Channel Reported',
-        description: 'The average cost per outbound click as reported by the channel.',
+    [MEASURE.CHANNEL_LIKES_COST]: {
+        title: 'Channel Cost per Like',
+        description: 'The cost per like across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_COST_PER_OUTBOUND_CLICK,
+        measure: MEASURE.CHANNEL_LIKES_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR]: {
-        title: 'Outbound Click CTR - Channel Reported',
-        description: 'The click-through rate for outbound links as reported by the channel.',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_OUTBOUND_CLICKS_CTR,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS]: {
-        title: 'View Contents - Channel Reported',
-        description: 'The number of times content was viewed as reported by the channel.',
+    [MEASURE.CHANNEL_COMMENTS]: {
+        title: 'Channel Comments',
+        description: 'The number of comments across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS,
+        measure: MEASURE.CHANNEL_COMMENTS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE]: {
-        title: 'View Contents Value - Channel Reported',
-        description: 'The total value of content views as reported by the channel.',
+    [MEASURE.CHANNEL_COMMENTS_COST]: {
+        title: 'Channel Cost per Comment',
+        description: 'The cost per comment across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_VALUE,
+        measure: MEASURE.CHANNEL_COMMENTS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST]: {
-        title: 'View Contents Cost - Channel Reported',
-        description: 'The cost of content views as reported by the channel.',
+    [MEASURE.CHANNEL_SAVES]: {
+        title: 'Channel Saves',
+        description: 'The number of saves across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_SAVES,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_SAVES_COST]: {
+        title: 'Channel Cost per Save',
+        description: 'The cost per save across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_VIEW_CONTENTS_COST,
+        measure: MEASURE.CHANNEL_SAVES_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS]: {
-        title: 'Add To Carts - Channel Reported',
-        description: 'The number of times a product was added to cart as reported by the channel.',
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEWS]: {
+        title: 'Channel Landing Page Views',
+        description: 'The number of landing page views across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE]: {
-        title: 'Add To Carts Value - Channel Reported',
-        description: 'The total value of products added to cart as reported by the channel.',
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST]: {
+        title: 'Channel Cost per Landing Page View',
+        description: 'The cost per landing page view across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_VALUE,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEWS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST]: {
-        title: 'Add To Carts Cost - Channel Reported',
-        description: 'The cost of products added to cart as reported by the channel.',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
+    [MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE]: {
+        title: 'Channel Landing Page View Rate',
+        description: 'The percentage of clicks that resulted in landing page views across all channels.',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_CARTS_COST,
+        measure: MEASURE.CHANNEL_LANDING_PAGE_VIEW_RATE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
+        valueType: MeasureValueType.PERCENTAGE,
         decimalPlaces: 2,
-        useCompactNotation: true,
+        useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS]: {
-        title: 'Initiate Checkouts - Channel Reported',
-        description: 'The number of initiated checkouts as reported by the channel.',
+    [MEASURE.CHANNEL_LEADS]: {
+        title: 'Channel Leads',
+        description: 'The number of leads generated across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS,
+        measure: MEASURE.CHANNEL_LEADS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE]: {
-        title: 'Initiate Checkouts Value - Channel Reported',
-        description: 'The total value of initiated checkouts as reported by the channel.',
+    [MEASURE.CHANNEL_LEADS_VALUE]: {
+        title: 'Channel Leads Value',
+        description: 'The total value of leads generated across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_VALUE,
+        measure: MEASURE.CHANNEL_LEADS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST]: {
-        title: 'Initiate Checkouts Cost - Channel Reported',
-        description: 'The cost of initiated checkouts as reported by the channel.',
+    [MEASURE.CHANNEL_LEADS_COST]: {
+        title: 'Channel Cost per Lead',
+        description: 'The cost per lead generated across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_INITIATE_CHECKOUTS_COST,
+        measure: MEASURE.CHANNEL_LEADS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_SEARCHES]: {
-        title: 'Searches - Channel Reported',
-        description: 'The number of searches as reported by the channel.',
+    [MEASURE.CHANNEL_APPOINTMENTS]: {
+        title: 'Channel Appointments',
+        description: 'The number of appointments scheduled across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_SEARCHES,
+        measure: MEASURE.CHANNEL_APPOINTMENTS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_SEARCHES_VALUE]: {
-        title: 'Searches Value - Channel Reported',
-        description: 'The total value of searches as reported by the channel.',
+    [MEASURE.CHANNEL_APPOINTMENTS_VALUE]: {
+        title: 'Channel Appointments Value',
+        description: 'The total value of appointments scheduled across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_SEARCHES_VALUE,
+        measure: MEASURE.CHANNEL_APPOINTMENTS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_SEARCHES_COST]: {
-        title: 'Searches Cost - Channel Reported',
-        description: 'The cost of searches as reported by the channel.',
+    [MEASURE.CHANNEL_APPOINTMENTS_COST]: {
+        title: 'Channel Cost per Appointment',
+        description: 'The cost per appointment scheduled across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_SEARCHES_COST,
+        measure: MEASURE.CHANNEL_APPOINTMENTS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS]: {
-        title: 'Add To Withlists - Channel Reported',
-        description: 'The number of times a product was added to a wishlist as reported by the channel.',
+    [MEASURE.CHANNEL_SUBSCRIBERS]: {
+        title: 'Channel Subscribers',
+        description: 'The number of subscribers acquired across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE]: {
-        title: 'Add To Withlists Value - Channel Reported',
-        description: 'The total value of products added to wishlists as reported by the channel.',
+    [MEASURE.CHANNEL_SUBSCRIBERS_VALUE]: {
+        title: 'Channel Subscribers Value',
+        description: 'The total value of subscriptions acquired across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_VALUE,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST]: {
-        title: 'Add To Withlists Cost - Channel Reported',
-        description: 'The cost of products added to wishlists as reported by the channel.',
+    [MEASURE.CHANNEL_SUBSCRIBERS_COST]: {
+        title: 'Channel Cost per Subscriber',
+        description: 'The cost per subscriber acquired across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_OMNI_ADD_TO_WITHLISTS_COST,
+        measure: MEASURE.CHANNEL_SUBSCRIBERS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POSTS]: {
-        title: 'Posts - Channel Reported',
-        description: 'The number of posts as reported by the channel.',
+    [MEASURE.CHANNEL_START_TRIALS]: {
+        title: 'Channel Trial Starts',
+        description: 'The number of trial starts across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POSTS,
+        measure: MEASURE.CHANNEL_START_TRIALS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POSTS_VALUE]: {
-        title: 'Posts Value - Channel Reported',
-        description: 'The total value of posts as reported by the channel.',
+    [MEASURE.CHANNEL_START_TRIALS_VALUE]: {
+        title: 'Channel Trial Starts Value',
+        description: 'The total value of trial starts across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POSTS_VALUE,
+        measure: MEASURE.CHANNEL_START_TRIALS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POSTS_COST]: {
-        title: 'Posts Cost - Channel Reported',
-        description: 'The cost of posts as reported by the channel.',
+    [MEASURE.CHANNEL_START_TRIALS_COST]: {
+        title: 'Channel Cost per Trial Start',
+        description: 'The cost per trial start across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POSTS_COST,
+        measure: MEASURE.CHANNEL_START_TRIALS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_ENGAGEMENTS]: {
-        title: 'Post Engagements - Channel Reported',
-        description: 'The number of post engagements as reported by the channel.',
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS]: {
+        title: 'Channel Application Submissions',
+        description: 'The number of application submissions across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_ENGAGEMENTS,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_ENGAGEMENTS_VALUE]: {
-        title: 'Post Engagements Value - Channel Reported',
-        description: 'The total value of post engagements as reported by the channel.',
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE]: {
+        title: 'Channel Application Submissions Value',
+        description: 'The total value of application submissions across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_ENGAGEMENTS_VALUE,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_ENGAGEMENTS_COST]: {
-        title: 'Post Engagements Cost - Channel Reported',
-        description: 'The cost of post engagements as reported by the channel.',
+    [MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST]: {
+        title: 'Channel Cost per Application Submission',
+        description: 'The cost per application submission across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_ENGAGEMENTS_COST,
+        measure: MEASURE.CHANNEL_SUBMIT_APPLICATIONS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_REACTIONS]: {
-        title: 'Post Reactions - Channel Reported',
-        description: 'The number of post reactions as reported by the channel.',
+    [MEASURE.CHANNEL_APP_INSTALLS]: {
+        title: 'Channel App Installs',
+        description: 'The number of app installs across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_REACTIONS,
+        measure: MEASURE.CHANNEL_APP_INSTALLS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_REACTIONS_VALUE]: {
-        title: 'Post Reactions Value - Channel Reported',
-        description: 'The total value of post reactions as reported by the channel.',
+    [MEASURE.CHANNEL_APP_INSTALLS_VALUE]: {
+        title: 'Channel App Installs Value',
+        description: 'The total value of app installs across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_REACTIONS_VALUE,
+        measure: MEASURE.CHANNEL_APP_INSTALLS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_POST_REACTIONS_COST]: {
-        title: 'Post Reactions Cost - Channel Reported',
-        description: 'The cost of post reactions as reported by the channel.',
+    [MEASURE.CHANNEL_APP_INSTALLS_COST]: {
+        title: 'Channel Cost per App Install',
+        description: 'The cost per app install across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_POST_REACTIONS_COST,
+        measure: MEASURE.CHANNEL_APP_INSTALLS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
-        title: 'View Through Conversions - Channel Reported',
-        description: 'The number of view through conversions as reported by the channel.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_LEADS]: {
-        title: 'Leads - Channel Reported',
-        description: 'The number of leads as reported by the channel.',
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS]: {
+        title: 'Channel Completed Registrations',
+        description: 'The number of completed registrations across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_LEADS,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_LEADS_VALUE]: {
-        title: 'Leads Value - Channel Reported',
-        description: 'The total value of leads as reported by the channel.',
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE]: {
+        title: 'Channel Completed Registrations Value',
+        description: 'The total value of completed registrations across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_LEADS_VALUE,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_VALUE,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_LEADS_COST]: {
-        title: 'Leads Cost - Channel Reported',
-        description: 'The cost of leads as reported by the channel.',
+    [MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST]: {
+        title: 'Channel Cost per Completed Registration',
+        description: 'The cost per completed registration across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_LEADS_COST,
+        measure: MEASURE.CHANNEL_COMPLETE_REGISTRATIONS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES]: {
-        title: 'New Customer Purchases - Channel Reported',
-        description: 'The number of new customer purchases as reported by the channel.',
+    [MEASURE.CHANNEL_VIDEO_VIEWS]: {
+        title: 'Channel Video Views',
+        description: 'The number of video views across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE]: {
-        title: 'New Customer Purchases Value - Channel Reported',
-        description: 'The total value of new customer purchases as reported by the channel.',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_COST]: {
+        title: 'Channel Cost per Video View',
+        description: 'The cost per video view across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_NEW_CUSTOMER_PURCHASES_VALUE,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIDEO_VIEWS]: {
-        title: 'Video Views - Channel Reported',
-        description: 'The number of video views as reported by the channel.',
-        sumPrefix: '',
-        sumSuffix: '',
-        avgPrefix: '',
-        avgSuffix: '',
-        icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.NUMBER,
-        decimalPlaces: 0,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_COST]: {
-        title: 'Video Views Cost - Channel Reported',
-        description: 'The cost of video views as reported by the channel.',
+    [MEASURE.CHANNEL_CPV]: {
+        title: 'Channel CPV',
+        description: 'The cost per video view across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_COST,
+        measure: MEASURE.CHANNEL_CPV,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CHANNEL_VIDEO_VIEWS_COST]
     },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_15SEC_COST]: {
-        title: '15-Second Video Views Cost - Channel Reported',
-        description: 'The cost of 15-second video views as reported by the channel.',
-        sumPrefix: '$',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC]: {
+        title: 'Channel 15-Second Video Views',
+        description: 'The number of video views that reached 15 seconds across all channels.',
+        sumPrefix: '',
         sumSuffix: '',
-        avgPrefix: '$',
+        avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15SEC_COST,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
-        title: 'Video Thruplay Cost - Channel Reported',
-        description: 'The cost of complete video views as reported by the channel.',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST]: {
+        title: 'Channel Cost per 15-Second Video View',
+        description: 'The cost per 15-second video view across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_15_SEC_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIDEO_30SEC_WATCHED_VIEWS]: {
-        title: '30-Second Video Views - Channel Reported',
-        description: 'The number of video views that reached 30 seconds as reported by the channel.',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC]: {
+        title: 'Channel 30-Second Video Views',
+        description: 'The number of video views that reached 30 seconds across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_30SEC_WATCHED_VIEWS,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.NUMBER,
         decimalPlaces: 0,
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_VIDEO_AVG_TIME_WATCHED_VIEWS]: {
-        title: 'Average Video Watch Time - Channel Reported',
-        description: 'The average time viewers spent watching videos as reported by the channel.',
-        sumPrefix: '',
+    [MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST]: {
+        title: 'Channel Cost per 30-Second Video View',
+        description: 'The cost per 30-second video view across all channels.',
+        sumPrefix: '$',
         sumSuffix: '',
-        avgPrefix: '',
+        avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_VIDEO_AVG_TIME_WATCHED_VIEWS,
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_30_SEC_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.DURATION,
-        decimalPlaces: 0,
-        useCompactNotation: false,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P25_WATCHED_VIEWS]: {
-        title: '25% Video Views - Channel Reported',
-        description: 'The number of video views that reached 25% completion as reported by the channel.',
+        title: 'Channel 25% Video Views',
+        description: 'The number of video views that reached 25% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -949,8 +1342,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P50_WATCHED_VIEWS]: {
-        title: '50% Video Views - Channel Reported',
-        description: 'The number of video views that reached 50% completion as reported by the channel.',
+        title: 'Channel 50% Video Views',
+        description: 'The number of video views that reached 50% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -964,8 +1357,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P75_WATCHED_VIEWS]: {
-        title: '75% Video Views - Channel Reported',
-        description: 'The number of video views that reached 75% completion as reported by the channel.',
+        title: 'Channel 75% Video Views',
+        description: 'The number of video views that reached 75% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -979,8 +1372,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P95_WATCHED_VIEWS]: {
-        title: '95% Video Views - Channel Reported',
-        description: 'The number of video views that reached 95% completion as reported by the channel.',
+        title: 'Channel 95% Video Views',
+        description: 'The number of video views that reached 95% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -994,8 +1387,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_P100_WATCHED_VIEWS]: {
-        title: 'Complete Video Views - Channel Reported',
-        description: 'The number of video views that reached 100% completion as reported by the channel.',
+        title: 'Channel 100% Video Views',
+        description: 'The number of video views that reached 100% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -1009,8 +1402,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_QUARTILE_P25_RATE]: {
-        title: '25% Video Completion Rate - Channel Reported',
-        description: 'The percentage of video views that reached 25% completion as reported by the channel.',
+        title: 'Channel 25% Video Completion Rate',
+        description: 'The percentage of video views that reached 25% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -1024,8 +1417,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_QUARTILE_P50_RATE]: {
-        title: '50% Video Completion Rate - Channel Reported',
-        description: 'The percentage of video views that reached 50% completion as reported by the channel.',
+        title: 'Channel 50% Video Completion Rate',
+        description: 'The percentage of video views that reached 50% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -1039,8 +1432,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_QUARTILE_P75_RATE]: {
-        title: '75% Video Completion Rate - Channel Reported',
-        description: 'The percentage of video views that reached 75% completion as reported by the channel.',
+        title: 'Channel 75% Video Completion Rate',
+        description: 'The percentage of video views that reached 75% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -1054,8 +1447,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_VIDEO_QUARTILE_P100_RATE]: {
-        title: '100% Video Completion Rate - Channel Reported',
-        description: 'The percentage of video views that reached full completion as reported by the channel.',
+        title: 'Channel 100% Video Completion Rate',
+        description: 'The percentage of video views that reached 100% completion across all channels.',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -1068,9 +1461,39 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY]: {
+        title: 'Channel Video ThruPlay Views',
+        description: 'The number of video views played to completion across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST]: {
+        title: 'Channel Cost per Video ThruPlay',
+        description: 'The cost per video played to completion across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_VIDEO_VIEWS_THRUPLAY_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
     [MEASURE.CHANNEL_VIDEO_PLAYS]: {
-        title: 'Video Plays - Channel Reported',
-        description: 'The number of video plays initiated as reported by the channel.',
+        title: 'Channel Video Plays',
+        description: 'The number of video play initiations across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -1083,9 +1506,24 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
+    [MEASURE.CHANNEL_VIDEO_PLAYES_COST]: {
+        title: 'Channel Cost per Video Play',
+        description: 'The cost per video play initiation across all channels.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_VIDEO_PLAYES_COST,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
     [MEASURE.CHANNEL_CONVERSIONS]: {
-        title: 'Conversions - Channel Reported',
-        description: 'The total number of conversions as reported by the channel.',
+        title: 'Channel Conversions',
+        description: 'The total number of conversions across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -1099,8 +1537,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_CONVERSIONS_VALUE]: {
-        title: 'Conversions Value - Channel Reported',
-        description: 'The total value of conversions as reported by the channel.',
+        title: 'Channel Conversions Value',
+        description: 'The total value of conversions across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -1114,8 +1552,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_CONVERSIONS_COST]: {
-        title: 'Conversions Cost - Channel Reported',
-        description: 'The cost of conversion as reported by the channel.',
+        title: 'Channel Cost per Conversion',
+        description: 'The cost per conversion across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -1129,8 +1567,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_CONVERSIONS_ROAS]: {
-        title: 'Conversions ROAS - Channel Reported',
-        description: 'The return on ad spend across conversions as reported by the channel.',
+        title: 'Channel Conversions ROAS',
+        description: 'The return on ad spend for conversions across all channels.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -1144,8 +1582,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_ALL_CONVERSIONS]: {
-        title: 'All Conversions - Channel Reported',
-        description: 'The total number of conversions across all types as reported by the channel.',
+        title: 'Channel All Conversions',
+        description: 'The total number of all conversions across all channels.',
         sumPrefix: '',
         sumSuffix: '',
         avgPrefix: '',
@@ -1159,8 +1597,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_ALL_CONVERSIONS_VALUE]: {
-        title: 'All Conversions Value - Channel Reported',
-        description: 'The total value of all conversions as reported by the channel.',
+        title: 'Channel All Conversions Value',
+        description: 'The total value of all conversions across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -1174,8 +1612,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_ALL_CONVERSIONS_COST]: {
-        title: 'All Conversions Cost - Channel Reported',
-        description: 'The cost of conversion as reported by the channel.',
+        title: 'Channel Cost per All Conversions',
+        description: 'The cost per conversion across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -1189,8 +1627,8 @@ export const CHANNEL_MEASURES_MAP = {
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
     },
     [MEASURE.CHANNEL_ALL_CONVERSIONS_ROAS]: {
-        title: 'All Conversions ROAS - Channel Reported',
-        description: 'The return on ad spend across all conversions as reported by the channel.',
+        title: 'Channel All Conversions ROAS',
+        description: 'The return on ad spend for all conversions across all channels.',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
@@ -1203,20 +1641,35 @@ export const CHANNEL_MEASURES_MAP = {
         useCompactNotation: false,
         applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
     },
-    [MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS]: {
-        title: 'Cost to Reach 1000 Accounts - Channel Reported',
-        description: 'The cost to reach 1000 accounts as reported by the channel.',
+    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS]: {
+        title: 'Channel View-Through Conversions',
+        description: 'The number of conversions that occurred after someone saw, but did not click, an ad across all channels.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'channel',
+        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.NUMBER,
+        decimalPlaces: 0,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST]: {
+        title: 'Channel Cost per View-Through Conversion',
+        description: 'The cost per view-through conversion across all channels.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
         avgSuffix: '',
         icon: 'channel',
-        measure: MEASURE.CHANNEL_COST_TO_REACH_1000_ACCOUNTS,
+        measure: MEASURE.CHANNEL_VIEW_THRU_CONVERSIONS_COST,
         category: MEASURE_CATEGORY.UPSTACK_DATA,
         valueType: MeasureValueType.CURRENCY,
         decimalPlaces: 2,
         useCompactNotation: true,
         applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    }
+    },
 };
 //# sourceMappingURL=channel-measure-definitions.js.map