@adtrackify/at-tracking-event-types 3.4.12 → 3.4.13

This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
Files changed (15) hide show
  1. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +493 -507
  2. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js +111 -95
  4. package/dist/cjs/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/measures.d.ts +24 -22
  6. package/dist/cjs/types/api/measures/measures.js +23 -21
  7. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  8. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +493 -507
  9. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  10. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js +111 -95
  11. package/dist/esm/types/api/measures/definitions/google-measure-definitions.js.map +1 -1
  12. package/dist/esm/types/api/measures/measures.d.ts +24 -22
  13. package/dist/esm/types/api/measures/measures.js +23 -21
  14. package/dist/esm/types/api/measures/measures.js.map +1 -1
  15. package/package.json +1 -1
package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js CHANGED
@@ -3,36 +3,6 @@ import { MEASURE_CATEGORY } from './measure-categories.js';
3
3
  import { MeasureValueType } from './measure-value-type.js';
4
4
  import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts.js';
5
5
  export const FACEBOOK_MEASURES_MAP = {
6
- [MEASURE.CHANNEL_FB_CLICKS]: {
7
- title: 'Meta Clicks',
8
- description: 'The number of clicks on your Meta ads.',
9
- sumPrefix: '',
10
- sumSuffix: '',
11
- avgPrefix: '',
12
- avgSuffix: '',
13
- icon: 'facebook',
14
- measure: MEASURE.CHANNEL_FB_CLICKS,
15
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
16
- valueType: MeasureValueType.NUMBER,
17
- decimalPlaces: 0,
18
- useCompactNotation: false,
19
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
20
- },
21
- [MEASURE.CHANNEL_FB_IMPRESSIONS]: {
22
- title: 'Meta Impressions',
23
- description: 'The number of times your Meta ads were shown.',
24
- sumPrefix: '',
25
- sumSuffix: '',
26
- avgPrefix: '',
27
- avgSuffix: '',
28
- icon: 'facebook',
29
- measure: MEASURE.CHANNEL_FB_IMPRESSIONS,
30
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
31
- valueType: MeasureValueType.NUMBER,
32
- decimalPlaces: 0,
33
- useCompactNotation: false,
34
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
35
- },
36
6
  [MEASURE.CHANNEL_FB_SPEND]: {
37
7
  title: 'Meta Spend',
38
8
  description: 'The total amount spent on your Meta ads.',
@@ -48,48 +18,18 @@ export const FACEBOOK_MEASURES_MAP = {
48
18
  useCompactNotation: true,
49
19
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
50
20
  },
51
- [MEASURE.CHANNEL_FB_ROAS]: {
52
- title: 'Meta ROAS',
53
- description: 'The return on ad spend from your Meta ads.',
21
+ [MEASURE.CHANNEL_FB_IMPRESSIONS]: {
22
+ title: 'Meta Impressions',
23
+ description: 'The number of times your Meta ads were shown.',
54
24
  sumPrefix: '',
55
- sumSuffix: 'x',
56
- avgPrefix: '',
57
- avgSuffix: 'x',
58
- icon: 'facebook',
59
- measure: MEASURE.CHANNEL_FB_ROAS,
60
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
61
- valueType: MeasureValueType.MULTIPLIER,
62
- decimalPlaces: 2,
63
- useCompactNotation: false,
64
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
65
- },
66
- [MEASURE.CHANNEL_FB_CPC]: {
67
- title: 'Meta CPC',
68
- description: 'The cost per click on your Meta ads.',
69
- sumPrefix: '$',
70
25
  sumSuffix: '',
71
- avgPrefix: '$',
72
- avgSuffix: '',
73
- icon: 'facebook',
74
- measure: MEASURE.CHANNEL_FB_CPC,
75
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
76
- valueType: MeasureValueType.CURRENCY,
77
- decimalPlaces: 2,
78
- useCompactNotation: true,
79
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
80
- },
81
- [MEASURE.CHANNEL_FB_CTR]: {
82
- title: 'Meta CTR',
83
- description: 'The percentage of impressions that resulted in clicks.',
84
- sumPrefix: '',
85
- sumSuffix: '%',
86
26
  avgPrefix: '',
87
- avgSuffix: '%',
27
+ avgSuffix: '',
88
28
  icon: 'facebook',
89
- measure: MEASURE.CHANNEL_FB_CTR,
29
+ measure: MEASURE.CHANNEL_FB_IMPRESSIONS,
90
30
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
91
- valueType: MeasureValueType.PERCENTAGE,
92
- decimalPlaces: 2,
31
+ valueType: MeasureValueType.NUMBER,
32
+ decimalPlaces: 0,
93
33
  useCompactNotation: false,
94
34
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
95
35
  },
@@ -108,52 +48,6 @@ export const FACEBOOK_MEASURES_MAP = {
108
48
  useCompactNotation: true,
109
49
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
110
50
  },
111
- [MEASURE.CHANNEL_FB_CPA]: {
112
- title: 'Meta CPA',
113
- description: 'The cost per purchase conversion from your Meta ads.',
114
- sumPrefix: '$',
115
- sumSuffix: '',
116
- avgPrefix: '$',
117
- avgSuffix: '',
118
- icon: 'facebook',
119
- measure: MEASURE.CHANNEL_FB_CPA,
120
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
121
- valueType: MeasureValueType.CURRENCY,
122
- decimalPlaces: 2,
123
- useCompactNotation: true,
124
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
125
- aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST]
126
- },
127
- [MEASURE.CHANNEL_FB_PURCHASES]: {
128
- title: 'Meta Purchases',
129
- description: 'The number of purchases attributed to your Meta ads.',
130
- sumPrefix: '',
131
- sumSuffix: '',
132
- avgPrefix: '',
133
- avgSuffix: '',
134
- icon: 'facebook',
135
- measure: MEASURE.CHANNEL_FB_PURCHASES,
136
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
137
- valueType: MeasureValueType.NUMBER,
138
- decimalPlaces: 0,
139
- useCompactNotation: false,
140
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
141
- },
142
- [MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
143
- title: 'Meta Purchases Value',
144
- description: 'The total revenue from purchases attributed to your Meta ads.',
145
- sumPrefix: '$',
146
- sumSuffix: '',
147
- avgPrefix: '$',
148
- avgSuffix: '',
149
- icon: 'facebook',
150
- measure: MEASURE.CHANNEL_FB_PURCHASES_VALUE,
151
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
152
- valueType: MeasureValueType.CURRENCY,
153
- decimalPlaces: 2,
154
- useCompactNotation: true,
155
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
156
- },
157
51
  [MEASURE.CHANNEL_FB_FREQUENCY]: {
158
52
  title: 'Meta Frequency',
159
53
  description: 'The average number of times each person saw your Meta ads.',
@@ -169,123 +63,108 @@ export const FACEBOOK_MEASURES_MAP = {
169
63
  useCompactNotation: false,
170
64
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
171
65
  },
172
- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
173
- title: 'Meta New Customer ROAS',
174
- description: 'The return on ad spend from new customers acquired via Meta ads.',
66
+ [MEASURE.CHANNEL_FB_REACH]: {
67
+ title: 'Meta Reach',
68
+ description: 'The number of unique people who saw your Meta ads.',
175
69
  sumPrefix: '',
176
- sumSuffix: 'x',
70
+ sumSuffix: '',
177
71
  avgPrefix: '',
178
- avgSuffix: 'x',
72
+ avgSuffix: '',
179
73
  icon: 'facebook',
180
- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS,
74
+ measure: MEASURE.CHANNEL_FB_REACH,
181
75
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
182
- valueType: MeasureValueType.MULTIPLIER,
183
- decimalPlaces: 2,
76
+ valueType: MeasureValueType.NUMBER,
77
+ decimalPlaces: 0,
184
78
  useCompactNotation: false,
185
79
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
186
80
  },
187
- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA]: {
188
- title: 'Meta New Customer CPA',
189
- description: 'The cost per acquisition for new customers from Meta ads.',
81
+ [MEASURE.CHANNEL_FB_CPP]: {
82
+ title: 'Meta CPP',
83
+ description: 'The cost per 1,000 people reached by your Meta ads.',
190
84
  sumPrefix: '$',
191
85
  sumSuffix: '',
192
86
  avgPrefix: '$',
193
87
  avgSuffix: '',
194
88
  icon: 'facebook',
195
- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA,
89
+ measure: MEASURE.CHANNEL_FB_CPP,
196
90
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
197
91
  valueType: MeasureValueType.CURRENCY,
198
92
  decimalPlaces: 2,
199
93
  useCompactNotation: true,
200
94
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
201
95
  },
202
- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
203
- title: 'Meta New Customer Purchases',
204
- description: 'The number of new customer purchases attributed to your Meta ads.',
96
+ [MEASURE.CHANNEL_FB_CLICKS]: {
97
+ title: 'Meta Clicks',
98
+ description: 'The number of clicks on your Meta ads.',
205
99
  sumPrefix: '',
206
100
  sumSuffix: '',
207
101
  avgPrefix: '',
208
102
  avgSuffix: '',
209
103
  icon: 'facebook',
210
- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES,
104
+ measure: MEASURE.CHANNEL_FB_CLICKS,
211
105
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
212
106
  valueType: MeasureValueType.NUMBER,
213
107
  decimalPlaces: 0,
214
108
  useCompactNotation: false,
215
109
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
216
110
  },
217
- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
218
- title: 'Meta New Customer Purchases Value',
219
- description: 'The total revenue from new customer purchases attributed to your Meta ads.',
111
+ [MEASURE.CHANNEL_FB_CPC]: {
112
+ title: 'Meta CPC',
113
+ description: 'The cost per click on your Meta ads.',
220
114
  sumPrefix: '$',
221
115
  sumSuffix: '',
222
116
  avgPrefix: '$',
223
117
  avgSuffix: '',
224
118
  icon: 'facebook',
225
- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE,
119
+ measure: MEASURE.CHANNEL_FB_CPC,
226
120
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
227
121
  valueType: MeasureValueType.CURRENCY,
228
122
  decimalPlaces: 2,
229
123
  useCompactNotation: true,
230
124
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
231
125
  },
232
- [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST]: {
233
- title: 'Meta Cost per New Customer Purchase',
234
- description: 'The cost per new customer purchase attributed to your Meta ads.',
235
- sumPrefix: '$',
236
- sumSuffix: '',
237
- avgPrefix: '$',
238
- avgSuffix: '',
126
+ [MEASURE.CHANNEL_FB_CTR]: {
127
+ title: 'Meta CTR',
128
+ description: 'The percentage of impressions that resulted in clicks.',
129
+ sumPrefix: '',
130
+ sumSuffix: '%',
131
+ avgPrefix: '',
132
+ avgSuffix: '%',
239
133
  icon: 'facebook',
240
- measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST,
134
+ measure: MEASURE.CHANNEL_FB_CTR,
241
135
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
242
- valueType: MeasureValueType.CURRENCY,
136
+ valueType: MeasureValueType.PERCENTAGE,
243
137
  decimalPlaces: 2,
244
- useCompactNotation: true,
138
+ useCompactNotation: false,
245
139
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
246
140
  },
247
- [MEASURE.CHANNEL_FB_REACH]: {
248
- title: 'Meta Reach',
249
- description: 'The number of unique people who saw your Meta ads.',
141
+ [MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
142
+ title: 'Meta Unique Clicks',
143
+ description: 'The number of unique people who clicked on your Meta ads.',
250
144
  sumPrefix: '',
251
145
  sumSuffix: '',
252
146
  avgPrefix: '',
253
147
  avgSuffix: '',
254
148
  icon: 'facebook',
255
- measure: MEASURE.CHANNEL_FB_REACH,
149
+ measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS,
256
150
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
257
151
  valueType: MeasureValueType.NUMBER,
258
152
  decimalPlaces: 0,
259
153
  useCompactNotation: false,
260
154
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
261
155
  },
262
- [MEASURE.CHANNEL_FB_CPP]: {
263
- title: 'Meta CPP',
264
- description: 'The cost per 1,000 people reached by your Meta ads.',
265
- sumPrefix: '$',
266
- sumSuffix: '',
267
- avgPrefix: '$',
268
- avgSuffix: '',
269
- icon: 'facebook',
270
- measure: MEASURE.CHANNEL_FB_CPP,
271
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
272
- valueType: MeasureValueType.CURRENCY,
273
- decimalPlaces: 2,
274
- useCompactNotation: true,
275
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
276
- },
277
- [MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
278
- title: 'Meta Unique Clicks',
279
- description: 'The number of unique people who clicked on your Meta ads.',
156
+ [MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
157
+ title: 'Meta Unique Clicks CTR',
158
+ description: 'The percentage of people who clicked on your ad at least once.',
280
159
  sumPrefix: '',
281
- sumSuffix: '',
160
+ sumSuffix: '%',
282
161
  avgPrefix: '',
283
- avgSuffix: '',
162
+ avgSuffix: '%',
284
163
  icon: 'facebook',
285
- measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS,
164
+ measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
286
165
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
287
- valueType: MeasureValueType.NUMBER,
288
- decimalPlaces: 0,
166
+ valueType: MeasureValueType.PERCENTAGE,
167
+ decimalPlaces: 2,
289
168
  useCompactNotation: false,
290
169
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
291
170
  },
@@ -319,6 +198,21 @@ export const FACEBOOK_MEASURES_MAP = {
319
198
  useCompactNotation: false,
320
199
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
321
200
  },
201
+ [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
202
+ title: 'Meta Inline Clicks CTR',
203
+ description: 'The percentage of impressions that resulted in inline link clicks.',
204
+ sumPrefix: '',
205
+ sumSuffix: '%',
206
+ avgPrefix: '',
207
+ avgSuffix: '%',
208
+ icon: 'facebook',
209
+ measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
210
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
211
+ valueType: MeasureValueType.PERCENTAGE,
212
+ decimalPlaces: 2,
213
+ useCompactNotation: false,
214
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
215
+ },
322
216
  [MEASURE.CHANNEL_FB_COST_PER_INLINE_CLICK]: {
323
217
  title: 'Meta Cost per Inline Click',
324
218
  description: 'The average cost per inline click on your Meta ads.',
@@ -349,6 +243,21 @@ export const FACEBOOK_MEASURES_MAP = {
349
243
  useCompactNotation: false,
350
244
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
351
245
  },
246
+ [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
247
+ title: 'Meta Outbound Clicks CTR',
248
+ description: 'The percentage of impressions that resulted in outbound clicks.',
249
+ sumPrefix: '',
250
+ sumSuffix: '%',
251
+ avgPrefix: '',
252
+ avgSuffix: '%',
253
+ icon: 'facebook',
254
+ measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
255
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
256
+ valueType: MeasureValueType.PERCENTAGE,
257
+ decimalPlaces: 2,
258
+ useCompactNotation: false,
259
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
260
+ },
352
261
  [MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
353
262
  title: 'Meta Cost per Outbound Click',
354
263
  description: 'The average cost per click that took people off Meta.',
@@ -364,981 +273,1013 @@ export const FACEBOOK_MEASURES_MAP = {
364
273
  useCompactNotation: true,
365
274
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
366
275
  },
367
- [MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
368
- title: 'Meta View Contents',
369
- description: 'The number of product or content page views attributed to your Meta ads.',
276
+ [MEASURE.CHANNEL_FB_LINK_CLICKS]: {
277
+ title: 'Meta Link Clicks',
278
+ description: 'The number of clicks on links in your Meta ads.',
370
279
  sumPrefix: '',
371
280
  sumSuffix: '',
372
281
  avgPrefix: '',
373
282
  avgSuffix: '',
374
283
  icon: 'facebook',
375
- measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS,
284
+ measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
376
285
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
377
286
  valueType: MeasureValueType.NUMBER,
378
287
  decimalPlaces: 0,
379
288
  useCompactNotation: false,
380
289
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
381
290
  },
382
- [MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
383
- title: 'Meta View Contents Value',
384
- description: 'The total value of products viewed from your Meta ads.',
385
- sumPrefix: '$',
386
- sumSuffix: '',
387
- avgPrefix: '$',
388
- avgSuffix: '',
291
+ [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
292
+ title: 'Meta Link Clicks CTR',
293
+ description: 'The percentage of impressions that resulted in link clicks.',
294
+ sumPrefix: '',
295
+ sumSuffix: '%',
296
+ avgPrefix: '',
297
+ avgSuffix: '%',
389
298
  icon: 'facebook',
390
- measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE,
299
+ measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
391
300
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
392
- valueType: MeasureValueType.CURRENCY,
301
+ valueType: MeasureValueType.PERCENTAGE,
393
302
  decimalPlaces: 2,
394
- useCompactNotation: true,
303
+ useCompactNotation: false,
395
304
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
396
305
  },
397
- [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
398
- title: 'Meta Cost per View Content',
399
- description: 'The cost per product or content page view from your Meta ads.',
306
+ [MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
307
+ title: 'Meta Cost per Link Click',
308
+ description: 'The average cost per link click on your Meta ads.',
400
309
  sumPrefix: '$',
401
310
  sumSuffix: '',
402
311
  avgPrefix: '$',
403
312
  avgSuffix: '',
404
313
  icon: 'facebook',
405
- measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST,
314
+ measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
406
315
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
407
316
  valueType: MeasureValueType.CURRENCY,
408
317
  decimalPlaces: 2,
409
318
  useCompactNotation: true,
410
319
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
411
320
  },
412
- [MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
413
- title: 'Meta Add to Carts',
414
- description: 'The number of add to cart actions attributed to your Meta ads.',
321
+ [MEASURE.CHANNEL_FB_PURCHASES]: {
322
+ title: 'Meta Purchases',
323
+ description: 'The number of purchases attributed to your Meta ads.',
415
324
  sumPrefix: '',
416
325
  sumSuffix: '',
417
326
  avgPrefix: '',
418
327
  avgSuffix: '',
419
328
  icon: 'facebook',
420
- measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS,
329
+ measure: MEASURE.CHANNEL_FB_PURCHASES,
421
330
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
422
331
  valueType: MeasureValueType.NUMBER,
423
332
  decimalPlaces: 0,
424
333
  useCompactNotation: false,
425
334
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
426
335
  },
427
- [MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
428
- title: 'Meta Add to Carts Value',
429
- description: 'The total value of products added to cart from your Meta ads.',
336
+ [MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
337
+ title: 'Meta Purchases Value',
338
+ description: 'The total revenue from purchases attributed to your Meta ads.',
430
339
  sumPrefix: '$',
431
340
  sumSuffix: '',
432
341
  avgPrefix: '$',
433
342
  avgSuffix: '',
434
343
  icon: 'facebook',
435
- measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE,
344
+ measure: MEASURE.CHANNEL_FB_PURCHASES_VALUE,
436
345
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
437
346
  valueType: MeasureValueType.CURRENCY,
438
347
  decimalPlaces: 2,
439
348
  useCompactNotation: true,
440
349
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
441
350
  },
442
- [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
443
- title: 'Meta Cost per Add to Cart',
444
- description: 'The cost per add to cart action from your Meta ads.',
351
+ [MEASURE.CHANNEL_FB_CPA]: {
352
+ title: 'Meta CPA',
353
+ description: 'The cost per purchase conversion from your Meta ads.',
445
354
  sumPrefix: '$',
446
355
  sumSuffix: '',
447
356
  avgPrefix: '$',
448
357
  avgSuffix: '',
449
358
  icon: 'facebook',
450
- measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST,
359
+ measure: MEASURE.CHANNEL_FB_CPA,
451
360
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
452
361
  valueType: MeasureValueType.CURRENCY,
453
362
  decimalPlaces: 2,
454
363
  useCompactNotation: true,
364
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
365
+ aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST]
366
+ },
367
+ [MEASURE.CHANNEL_FB_ROAS]: {
368
+ title: 'Meta ROAS',
369
+ description: 'The return on ad spend from your Meta ads.',
370
+ sumPrefix: '',
371
+ sumSuffix: 'x',
372
+ avgPrefix: '',
373
+ avgSuffix: 'x',
374
+ icon: 'facebook',
375
+ measure: MEASURE.CHANNEL_FB_ROAS,
376
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
377
+ valueType: MeasureValueType.MULTIPLIER,
378
+ decimalPlaces: 2,
379
+ useCompactNotation: false,
455
380
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
456
381
  },
457
- [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
458
- title: 'Meta Initiate Checkouts',
459
- description: 'The number of checkout initiations attributed to your Meta ads.',
382
+ [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
383
+ title: 'Meta New Customer Purchases',
384
+ description: 'The number of new customer purchases attributed to your Meta ads.',
460
385
  sumPrefix: '',
461
386
  sumSuffix: '',
462
387
  avgPrefix: '',
463
388
  avgSuffix: '',
464
389
  icon: 'facebook',
465
- measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS,
390
+ measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES,
466
391
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
467
392
  valueType: MeasureValueType.NUMBER,
468
393
  decimalPlaces: 0,
469
394
  useCompactNotation: false,
470
395
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
471
396
  },
472
- [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
473
- title: 'Meta Initiate Checkouts Value',
474
- description: 'The total value of carts at checkout from your Meta ads.',
397
+ [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
398
+ title: 'Meta New Customer Purchases Value',
399
+ description: 'The total revenue from new customer purchases attributed to your Meta ads.',
475
400
  sumPrefix: '$',
476
401
  sumSuffix: '',
477
402
  avgPrefix: '$',
478
403
  avgSuffix: '',
479
404
  icon: 'facebook',
480
- measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE,
405
+ measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE,
481
406
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
482
407
  valueType: MeasureValueType.CURRENCY,
483
408
  decimalPlaces: 2,
484
409
  useCompactNotation: true,
485
410
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
486
411
  },
487
- [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
488
- title: 'Meta Cost per Initiate Checkout',
489
- description: 'The cost per checkout initiation from your Meta ads.',
412
+ [MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA]: {
413
+ title: 'Meta New Customer CPA',
414
+ description: 'The cost per acquisition for new customers from Meta ads.',
490
415
  sumPrefix: '$',
491
416
  sumSuffix: '',
492
417
  avgPrefix: '$',
493
418
  avgSuffix: '',
494
419
  icon: 'facebook',
495
- measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST,
420
+ measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_CPA,
496
421
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
497
422
  valueType: MeasureValueType.CURRENCY,
498
423
  decimalPlaces: 2,
499
424
  useCompactNotation: true,
425
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
426
+ aliases: [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST]
427
+ },
428
+ [MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
429
+ title: 'Meta New Customer ROAS',
430
+ description: 'The return on ad spend from new customers acquired via Meta ads.',
431
+ sumPrefix: '',
432
+ sumSuffix: 'x',
433
+ avgPrefix: '',
434
+ avgSuffix: 'x',
435
+ icon: 'facebook',
436
+ measure: MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS,
437
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
438
+ valueType: MeasureValueType.MULTIPLIER,
439
+ decimalPlaces: 2,
440
+ useCompactNotation: false,
500
441
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
501
442
  },
502
- [MEASURE.CHANNEL_FB_LEADS]: {
503
- title: 'Meta Leads',
504
- description: 'The number of leads generated from your Meta ads.',
443
+ [MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
444
+ title: 'Meta View Contents',
445
+ description: 'The number of product or content page views attributed to your Meta ads.',
505
446
  sumPrefix: '',
506
447
  sumSuffix: '',
507
448
  avgPrefix: '',
508
449
  avgSuffix: '',
509
450
  icon: 'facebook',
510
- measure: MEASURE.CHANNEL_FB_LEADS,
451
+ measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS,
511
452
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
512
453
  valueType: MeasureValueType.NUMBER,
513
454
  decimalPlaces: 0,
514
455
  useCompactNotation: false,
515
456
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
516
457
  },
517
- [MEASURE.CHANNEL_FB_LEADS_VALUE]: {
518
- title: 'Meta Leads Value',
519
- description: 'The total value of leads generated from your Meta ads.',
458
+ [MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
459
+ title: 'Meta View Contents Value',
460
+ description: 'The total value of products viewed from your Meta ads.',
520
461
  sumPrefix: '$',
521
462
  sumSuffix: '',
522
463
  avgPrefix: '$',
523
464
  avgSuffix: '',
524
465
  icon: 'facebook',
525
- measure: MEASURE.CHANNEL_FB_LEADS_VALUE,
466
+ measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE,
526
467
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
527
468
  valueType: MeasureValueType.CURRENCY,
528
469
  decimalPlaces: 2,
529
470
  useCompactNotation: true,
530
471
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
531
472
  },
532
- [MEASURE.CHANNEL_FB_LEADS_COST]: {
533
- title: 'Meta Cost per Lead',
534
- description: 'The cost per lead generated from your Meta ads.',
473
+ [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
474
+ title: 'Meta Cost per View Content',
475
+ description: 'The cost per product or content page view from your Meta ads.',
535
476
  sumPrefix: '$',
536
477
  sumSuffix: '',
537
478
  avgPrefix: '$',
538
479
  avgSuffix: '',
539
480
  icon: 'facebook',
540
- measure: MEASURE.CHANNEL_FB_LEADS_COST,
481
+ measure: MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST,
541
482
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
542
483
  valueType: MeasureValueType.CURRENCY,
543
484
  decimalPlaces: 2,
544
485
  useCompactNotation: true,
545
486
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
546
487
  },
547
- [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
548
- title: 'Meta Appointments Scheduled',
549
- description: 'The number of appointments scheduled from your Meta ads.',
488
+ [MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
489
+ title: 'Meta Add to Carts',
490
+ description: 'The number of add to cart actions attributed to your Meta ads.',
550
491
  sumPrefix: '',
551
492
  sumSuffix: '',
552
493
  avgPrefix: '',
553
494
  avgSuffix: '',
554
495
  icon: 'facebook',
555
- measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
496
+ measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS,
556
497
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
557
498
  valueType: MeasureValueType.NUMBER,
558
499
  decimalPlaces: 0,
559
500
  useCompactNotation: false,
560
501
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
561
502
  },
562
- [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
563
- title: 'Meta Appointments Scheduled Value',
564
- description: 'The total value of appointments scheduled from your Meta ads.',
503
+ [MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
504
+ title: 'Meta Add to Carts Value',
505
+ description: 'The total value of products added to cart from your Meta ads.',
565
506
  sumPrefix: '$',
566
507
  sumSuffix: '',
567
508
  avgPrefix: '$',
568
509
  avgSuffix: '',
569
510
  icon: 'facebook',
570
- measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
511
+ measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE,
571
512
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
572
513
  valueType: MeasureValueType.CURRENCY,
573
514
  decimalPlaces: 2,
574
515
  useCompactNotation: true,
575
516
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
576
517
  },
577
- [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
578
- title: 'Meta Cost per Appointment Scheduled',
579
- description: 'The cost per appointment scheduled from your Meta ads.',
518
+ [MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST]: {
519
+ title: 'Meta Cost per Add to Cart',
520
+ description: 'The cost per add to cart action from your Meta ads.',
580
521
  sumPrefix: '$',
581
522
  sumSuffix: '',
582
523
  avgPrefix: '$',
583
524
  avgSuffix: '',
584
525
  icon: 'facebook',
585
- measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
526
+ measure: MEASURE.CHANNEL_FB_ADD_TO_CARTS_COST,
586
527
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
587
528
  valueType: MeasureValueType.CURRENCY,
588
529
  decimalPlaces: 2,
589
530
  useCompactNotation: true,
590
531
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
591
532
  },
592
- [MEASURE.CHANNEL_FB_SUBSCRIBES]: {
593
- title: 'Meta Subscriptions',
594
- description: 'The number of subscription sign-ups from your Meta ads.',
533
+ [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
534
+ title: 'Meta Initiate Checkouts',
535
+ description: 'The number of checkout initiations attributed to your Meta ads.',
595
536
  sumPrefix: '',
596
537
  sumSuffix: '',
597
538
  avgPrefix: '',
598
539
  avgSuffix: '',
599
540
  icon: 'facebook',
600
- measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
541
+ measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS,
601
542
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
602
543
  valueType: MeasureValueType.NUMBER,
603
544
  decimalPlaces: 0,
604
545
  useCompactNotation: false,
605
546
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
606
547
  },
607
- [MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
608
- title: 'Meta Subscriptions Value',
609
- description: 'The total value of subscriptions from your Meta ads.',
548
+ [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
549
+ title: 'Meta Initiate Checkouts Value',
550
+ description: 'The total value of carts at checkout from your Meta ads.',
610
551
  sumPrefix: '$',
611
552
  sumSuffix: '',
612
553
  avgPrefix: '$',
613
554
  avgSuffix: '',
614
555
  icon: 'facebook',
615
- measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
556
+ measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE,
616
557
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
617
558
  valueType: MeasureValueType.CURRENCY,
618
559
  decimalPlaces: 2,
619
560
  useCompactNotation: true,
620
561
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
621
562
  },
622
- [MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
623
- title: 'Meta Cost per Subscription',
624
- description: 'The cost per subscription sign-up from your Meta ads.',
563
+ [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST]: {
564
+ title: 'Meta Cost per Initiate Checkout',
565
+ description: 'The cost per checkout initiation from your Meta ads.',
625
566
  sumPrefix: '$',
626
567
  sumSuffix: '',
627
568
  avgPrefix: '$',
628
569
  avgSuffix: '',
629
570
  icon: 'facebook',
630
- measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
571
+ measure: MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_COST,
631
572
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
632
573
  valueType: MeasureValueType.CURRENCY,
633
574
  decimalPlaces: 2,
634
575
  useCompactNotation: true,
635
576
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
636
577
  },
637
- [MEASURE.CHANNEL_FB_START_TRIALS]: {
638
- title: 'Meta Trial Starts',
639
- description: 'The number of trial starts from your Meta ads.',
578
+ [MEASURE.CHANNEL_FB_SEARCHES]: {
579
+ title: 'Meta Searches',
580
+ description: 'The number of on-site searches attributed to your Meta ads.',
640
581
  sumPrefix: '',
641
582
  sumSuffix: '',
642
583
  avgPrefix: '',
643
584
  avgSuffix: '',
644
585
  icon: 'facebook',
645
- measure: MEASURE.CHANNEL_FB_START_TRIALS,
586
+ measure: MEASURE.CHANNEL_FB_SEARCHES,
646
587
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
647
588
  valueType: MeasureValueType.NUMBER,
648
589
  decimalPlaces: 0,
649
590
  useCompactNotation: false,
650
591
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
651
592
  },
652
- [MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
653
- title: 'Meta Trial Starts Value',
654
- description: 'The total value of trials started from your Meta ads.',
593
+ [MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
594
+ title: 'Meta Searches Value',
595
+ description: 'The total value of on-site searches attributed to your Meta ads.',
655
596
  sumPrefix: '$',
656
597
  sumSuffix: '',
657
598
  avgPrefix: '$',
658
599
  avgSuffix: '',
659
600
  icon: 'facebook',
660
- measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
601
+ measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
661
602
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
662
603
  valueType: MeasureValueType.CURRENCY,
663
604
  decimalPlaces: 2,
664
605
  useCompactNotation: true,
665
606
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
666
607
  },
667
- [MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
668
- title: 'Meta Cost per Trial Start',
669
- description: 'The cost per trial start from your Meta ads.',
608
+ [MEASURE.CHANNEL_FB_SEARCHES_COST]: {
609
+ title: 'Meta Cost per Search',
610
+ description: 'The cost per on-site search attributed to your Meta ads.',
670
611
  sumPrefix: '$',
671
612
  sumSuffix: '',
672
613
  avgPrefix: '$',
673
614
  avgSuffix: '',
674
615
  icon: 'facebook',
675
- measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
616
+ measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
676
617
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
677
618
  valueType: MeasureValueType.CURRENCY,
678
619
  decimalPlaces: 2,
679
620
  useCompactNotation: true,
680
621
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
681
622
  },
682
- [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
683
- title: 'Meta Application Submissions',
684
- description: 'The number of application submissions from your Meta ads.',
623
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
624
+ title: 'Meta Add to Wishlists',
625
+ description: 'The number of add to wishlist actions attributed to your Meta ads.',
685
626
  sumPrefix: '',
686
627
  sumSuffix: '',
687
628
  avgPrefix: '',
688
629
  avgSuffix: '',
689
630
  icon: 'facebook',
690
- measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
631
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
691
632
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
692
633
  valueType: MeasureValueType.NUMBER,
693
634
  decimalPlaces: 0,
694
635
  useCompactNotation: false,
695
636
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
696
637
  },
697
- [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
698
- title: 'Meta Application Submissions Value',
699
- description: 'The total value of applications submitted from your Meta ads.',
638
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
639
+ title: 'Meta Add to Wishlists Value',
640
+ description: 'The total value of products added to wishlist from your Meta ads.',
700
641
  sumPrefix: '$',
701
642
  sumSuffix: '',
702
643
  avgPrefix: '$',
703
644
  avgSuffix: '',
704
645
  icon: 'facebook',
705
- measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
646
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
706
647
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
707
648
  valueType: MeasureValueType.CURRENCY,
708
649
  decimalPlaces: 2,
709
650
  useCompactNotation: true,
710
651
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
711
652
  },
712
- [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
713
- title: 'Meta Cost per Application Submission',
714
- description: 'The cost per application submission from your Meta ads.',
653
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
654
+ title: 'Meta Cost per Add to Wishlist',
655
+ description: 'The cost per add to wishlist action from your Meta ads.',
715
656
  sumPrefix: '$',
716
657
  sumSuffix: '',
717
658
  avgPrefix: '$',
718
659
  avgSuffix: '',
719
660
  icon: 'facebook',
720
- measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
661
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
721
662
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
722
663
  valueType: MeasureValueType.CURRENCY,
723
664
  decimalPlaces: 2,
724
665
  useCompactNotation: true,
725
666
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
726
667
  },
727
- [MEASURE.CHANNEL_FB_APP_INSTALLS]: {
728
- title: 'Meta App Installs',
729
- description: 'The number of app installs from your Meta ads.',
668
+ [MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
669
+ title: 'Meta Engagements',
670
+ description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
730
671
  sumPrefix: '',
731
672
  sumSuffix: '',
732
673
  avgPrefix: '',
733
674
  avgSuffix: '',
734
675
  icon: 'facebook',
735
- measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
676
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
736
677
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
737
678
  valueType: MeasureValueType.NUMBER,
738
679
  decimalPlaces: 0,
739
680
  useCompactNotation: false,
740
681
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
741
682
  },
742
- [MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
743
- title: 'Meta App Installs Value',
744
- description: 'The total value of app installs from your Meta ads.',
683
+ [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
684
+ title: 'Meta Cost per Engagement',
685
+ description: 'The cost per engagement on your Meta ads.',
745
686
  sumPrefix: '$',
746
687
  sumSuffix: '',
747
688
  avgPrefix: '$',
748
689
  avgSuffix: '',
749
690
  icon: 'facebook',
750
- measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
691
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
751
692
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
752
693
  valueType: MeasureValueType.CURRENCY,
753
694
  decimalPlaces: 2,
754
695
  useCompactNotation: true,
755
696
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
756
697
  },
757
- [MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
758
- title: 'Meta Cost per App Install',
759
- description: 'The cost per app install from your Meta ads.',
698
+ [MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
699
+ title: 'Meta Engagement Rate',
700
+ description: 'The percentage of people who engaged with your Meta ads after seeing them.',
701
+ sumPrefix: '',
702
+ sumSuffix: '%',
703
+ avgPrefix: '',
704
+ avgSuffix: '%',
705
+ icon: 'facebook',
706
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
707
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
708
+ valueType: MeasureValueType.PERCENTAGE,
709
+ decimalPlaces: 2,
710
+ useCompactNotation: false,
711
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
712
+ },
713
+ [MEASURE.CHANNEL_FB_SHARES]: {
714
+ title: 'Meta Shares',
715
+ description: 'The number of times your Meta ads were shared.',
716
+ sumPrefix: '',
717
+ sumSuffix: '',
718
+ avgPrefix: '',
719
+ avgSuffix: '',
720
+ icon: 'facebook',
721
+ measure: MEASURE.CHANNEL_FB_SHARES,
722
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
723
+ valueType: MeasureValueType.NUMBER,
724
+ decimalPlaces: 0,
725
+ useCompactNotation: false,
726
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
727
+ },
728
+ [MEASURE.CHANNEL_FB_SHARES_COST]: {
729
+ title: 'Meta Cost per Share',
730
+ description: 'The cost per share of your Meta ads.',
760
731
  sumPrefix: '$',
761
732
  sumSuffix: '',
762
733
  avgPrefix: '$',
763
734
  avgSuffix: '',
764
735
  icon: 'facebook',
765
- measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
736
+ measure: MEASURE.CHANNEL_FB_SHARES_COST,
766
737
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
767
738
  valueType: MeasureValueType.CURRENCY,
768
739
  decimalPlaces: 2,
769
740
  useCompactNotation: true,
770
741
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
771
742
  },
772
- [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
773
- title: 'Meta Completed Registrations',
774
- description: 'The number of completed registrations from your Meta ads.',
743
+ [MEASURE.CHANNEL_FB_REACTIONS]: {
744
+ title: 'Meta Reactions',
745
+ description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
775
746
  sumPrefix: '',
776
747
  sumSuffix: '',
777
748
  avgPrefix: '',
778
749
  avgSuffix: '',
779
750
  icon: 'facebook',
780
- measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
751
+ measure: MEASURE.CHANNEL_FB_REACTIONS,
781
752
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
782
753
  valueType: MeasureValueType.NUMBER,
783
754
  decimalPlaces: 0,
784
755
  useCompactNotation: false,
785
756
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
786
757
  },
787
- [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
788
- title: 'Meta Completed Registrations Value',
789
- description: 'The total value of completed registrations from your Meta ads.',
758
+ [MEASURE.CHANNEL_FB_REACTIONS_COST]: {
759
+ title: 'Meta Cost per Reaction',
760
+ description: 'The cost per reaction on your Meta ads.',
790
761
  sumPrefix: '$',
791
762
  sumSuffix: '',
792
763
  avgPrefix: '$',
793
764
  avgSuffix: '',
794
765
  icon: 'facebook',
795
- measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
766
+ measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
796
767
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
797
768
  valueType: MeasureValueType.CURRENCY,
798
769
  decimalPlaces: 2,
799
770
  useCompactNotation: true,
800
771
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
801
772
  },
802
- [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
803
- title: 'Meta Cost per Completed Registration',
804
- description: 'The cost per completed registration from your Meta ads.',
773
+ [MEASURE.CHANNEL_FB_LIKES]: {
774
+ title: 'Meta Likes',
775
+ description: 'The number of likes on your Meta ads.',
776
+ sumPrefix: '',
777
+ sumSuffix: '',
778
+ avgPrefix: '',
779
+ avgSuffix: '',
780
+ icon: 'facebook',
781
+ measure: MEASURE.CHANNEL_FB_LIKES,
782
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
783
+ valueType: MeasureValueType.NUMBER,
784
+ decimalPlaces: 0,
785
+ useCompactNotation: false,
786
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
787
+ },
788
+ [MEASURE.CHANNEL_FB_LIKES_COST]: {
789
+ title: 'Meta Cost per Like',
790
+ description: 'The cost per like on your Meta ads.',
805
791
  sumPrefix: '$',
806
792
  sumSuffix: '',
807
793
  avgPrefix: '$',
808
794
  avgSuffix: '',
809
795
  icon: 'facebook',
810
- measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
796
+ measure: MEASURE.CHANNEL_FB_LIKES_COST,
811
797
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
812
798
  valueType: MeasureValueType.CURRENCY,
813
799
  decimalPlaces: 2,
814
800
  useCompactNotation: true,
815
801
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
816
802
  },
817
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
818
- title: 'Meta Video Views',
819
- description: 'The number of video views on your Meta ads.',
803
+ [MEASURE.CHANNEL_FB_COMMENTS]: {
804
+ title: 'Meta Comments',
805
+ description: 'The number of comments on your Meta ads.',
820
806
  sumPrefix: '',
821
807
  sumSuffix: '',
822
808
  avgPrefix: '',
823
809
  avgSuffix: '',
824
810
  icon: 'facebook',
825
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS,
811
+ measure: MEASURE.CHANNEL_FB_COMMENTS,
826
812
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
827
813
  valueType: MeasureValueType.NUMBER,
828
814
  decimalPlaces: 0,
829
815
  useCompactNotation: false,
830
816
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
831
817
  },
832
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
833
- title: 'Meta Cost per Video View',
834
- description: 'The cost per video view on your Meta ads.',
818
+ [MEASURE.CHANNEL_FB_COMMENTS_COST]: {
819
+ title: 'Meta Cost per Comment',
820
+ description: 'The cost per comment on your Meta ads.',
835
821
  sumPrefix: '$',
836
822
  sumSuffix: '',
837
823
  avgPrefix: '$',
838
824
  avgSuffix: '',
839
825
  icon: 'facebook',
840
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST,
826
+ measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
841
827
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
842
828
  valueType: MeasureValueType.CURRENCY,
843
829
  decimalPlaces: 2,
844
830
  useCompactNotation: true,
845
831
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
846
832
  },
847
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
848
- title: 'Meta Cost per 15-Second Video View',
849
- description: 'The cost per 15-second video view on your Meta ads.',
850
- sumPrefix: '$',
833
+ [MEASURE.CHANNEL_FB_SAVES]: {
834
+ title: 'Meta Saves',
835
+ description: 'The number of times people saved your Meta ads for later viewing.',
836
+ sumPrefix: '',
851
837
  sumSuffix: '',
852
- avgPrefix: '$',
838
+ avgPrefix: '',
853
839
  avgSuffix: '',
854
840
  icon: 'facebook',
855
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST,
841
+ measure: MEASURE.CHANNEL_FB_SAVES,
856
842
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
857
- valueType: MeasureValueType.CURRENCY,
858
- decimalPlaces: 2,
859
- useCompactNotation: true,
843
+ valueType: MeasureValueType.NUMBER,
844
+ decimalPlaces: 0,
845
+ useCompactNotation: false,
860
846
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
861
847
  },
862
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
863
- title: 'Meta Cost per Video Thruplay',
864
- description: 'The cost per video watched to completion or for at least 15 seconds.',
848
+ [MEASURE.CHANNEL_FB_SAVES_COST]: {
849
+ title: 'Meta Cost per Save',
850
+ description: 'The cost per save on your Meta ads.',
865
851
  sumPrefix: '$',
866
852
  sumSuffix: '',
867
853
  avgPrefix: '$',
868
854
  avgSuffix: '',
869
855
  icon: 'facebook',
870
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST,
856
+ measure: MEASURE.CHANNEL_FB_SAVES_COST,
871
857
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
872
858
  valueType: MeasureValueType.CURRENCY,
873
859
  decimalPlaces: 2,
874
860
  useCompactNotation: true,
875
861
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
876
862
  },
877
- [MEASURE.CHANNEL_FB_VIDEO_PLAYS]: {
878
- title: 'Meta Video Plays',
879
- description: 'The number of video plays on your Meta ads.',
863
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
864
+ title: 'Meta Landing Page Views',
865
+ description: 'The number of times your landing page loaded after people clicked your ads.',
880
866
  sumPrefix: '',
881
867
  sumSuffix: '',
882
868
  avgPrefix: '',
883
869
  avgSuffix: '',
884
870
  icon: 'facebook',
885
- measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS,
871
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
886
872
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
887
873
  valueType: MeasureValueType.NUMBER,
888
874
  decimalPlaces: 0,
889
875
  useCompactNotation: false,
890
876
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
891
877
  },
892
- [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
893
- title: 'Meta Cost per Video Play',
894
- description: 'The cost per video play on your Meta ads.',
878
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
879
+ title: 'Meta Cost per Landing Page View',
880
+ description: 'The cost per landing page view from your Meta ads.',
895
881
  sumPrefix: '$',
896
882
  sumSuffix: '',
897
883
  avgPrefix: '$',
898
884
  avgSuffix: '',
899
885
  icon: 'facebook',
900
- measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
886
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
901
887
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
902
888
  valueType: MeasureValueType.CURRENCY,
903
889
  decimalPlaces: 2,
904
890
  useCompactNotation: true,
905
891
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
906
892
  },
907
- [MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
908
- title: 'Meta Unique Clicks CTR',
909
- description: 'The percentage of people who clicked on your ad at least once.',
893
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
894
+ title: 'Meta Landing Page View Rate',
895
+ description: 'The percentage of clicks that resulted in landing page loads.',
910
896
  sumPrefix: '',
911
897
  sumSuffix: '%',
912
898
  avgPrefix: '',
913
899
  avgSuffix: '%',
914
900
  icon: 'facebook',
915
- measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
901
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
916
902
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
917
903
  valueType: MeasureValueType.PERCENTAGE,
918
904
  decimalPlaces: 2,
919
905
  useCompactNotation: false,
920
906
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
921
907
  },
922
- [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
923
- title: 'Meta Inline Clicks CTR',
924
- description: 'The percentage of impressions that resulted in inline link clicks.',
908
+ [MEASURE.CHANNEL_FB_LEADS]: {
909
+ title: 'Meta Leads',
910
+ description: 'The number of leads generated from your Meta ads.',
925
911
  sumPrefix: '',
926
- sumSuffix: '%',
912
+ sumSuffix: '',
927
913
  avgPrefix: '',
928
- avgSuffix: '%',
914
+ avgSuffix: '',
929
915
  icon: 'facebook',
930
- measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
916
+ measure: MEASURE.CHANNEL_FB_LEADS,
931
917
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
932
- valueType: MeasureValueType.PERCENTAGE,
933
- decimalPlaces: 2,
918
+ valueType: MeasureValueType.NUMBER,
919
+ decimalPlaces: 0,
934
920
  useCompactNotation: false,
935
921
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
936
922
  },
937
- [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
938
- title: 'Meta Outbound Clicks CTR',
939
- description: 'The percentage of impressions that resulted in outbound clicks.',
940
- sumPrefix: '',
941
- sumSuffix: '%',
942
- avgPrefix: '',
943
- avgSuffix: '%',
923
+ [MEASURE.CHANNEL_FB_LEADS_VALUE]: {
924
+ title: 'Meta Leads Value',
925
+ description: 'The total value of leads generated from your Meta ads.',
926
+ sumPrefix: '$',
927
+ sumSuffix: '',
928
+ avgPrefix: '$',
929
+ avgSuffix: '',
944
930
  icon: 'facebook',
945
- measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
931
+ measure: MEASURE.CHANNEL_FB_LEADS_VALUE,
946
932
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
947
- valueType: MeasureValueType.PERCENTAGE,
933
+ valueType: MeasureValueType.CURRENCY,
948
934
  decimalPlaces: 2,
949
- useCompactNotation: false,
935
+ useCompactNotation: true,
950
936
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
951
937
  },
952
- [MEASURE.CHANNEL_FB_LINK_CLICKS]: {
953
- title: 'Meta Link Clicks',
954
- description: 'The number of clicks on links in your Meta ads.',
938
+ [MEASURE.CHANNEL_FB_LEADS_COST]: {
939
+ title: 'Meta Cost per Lead',
940
+ description: 'The cost per lead generated from your Meta ads.',
941
+ sumPrefix: '$',
942
+ sumSuffix: '',
943
+ avgPrefix: '$',
944
+ avgSuffix: '',
945
+ icon: 'facebook',
946
+ measure: MEASURE.CHANNEL_FB_LEADS_COST,
947
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
948
+ valueType: MeasureValueType.CURRENCY,
949
+ decimalPlaces: 2,
950
+ useCompactNotation: true,
951
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
952
+ },
953
+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
954
+ title: 'Meta Appointments Scheduled',
955
+ description: 'The number of appointments scheduled from your Meta ads.',
955
956
  sumPrefix: '',
956
957
  sumSuffix: '',
957
958
  avgPrefix: '',
958
959
  avgSuffix: '',
959
960
  icon: 'facebook',
960
- measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
961
+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
961
962
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
962
963
  valueType: MeasureValueType.NUMBER,
963
964
  decimalPlaces: 0,
964
965
  useCompactNotation: false,
965
966
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
966
967
  },
967
- [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
968
- title: 'Meta Link Clicks CTR',
969
- description: 'The percentage of impressions that resulted in link clicks.',
970
- sumPrefix: '',
971
- sumSuffix: '%',
972
- avgPrefix: '',
973
- avgSuffix: '%',
968
+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
969
+ title: 'Meta Appointments Scheduled Value',
970
+ description: 'The total value of appointments scheduled from your Meta ads.',
971
+ sumPrefix: '$',
972
+ sumSuffix: '',
973
+ avgPrefix: '$',
974
+ avgSuffix: '',
974
975
  icon: 'facebook',
975
- measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
976
+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
976
977
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
977
- valueType: MeasureValueType.PERCENTAGE,
978
+ valueType: MeasureValueType.CURRENCY,
978
979
  decimalPlaces: 2,
979
- useCompactNotation: false,
980
+ useCompactNotation: true,
980
981
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
981
982
  },
982
- [MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
983
- title: 'Meta Cost per Link Click',
984
- description: 'The average cost per link click on your Meta ads.',
983
+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
984
+ title: 'Meta Cost per Appointment Scheduled',
985
+ description: 'The cost per appointment scheduled from your Meta ads.',
985
986
  sumPrefix: '$',
986
987
  sumSuffix: '',
987
988
  avgPrefix: '$',
988
989
  avgSuffix: '',
989
990
  icon: 'facebook',
990
- measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
991
+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
991
992
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
992
993
  valueType: MeasureValueType.CURRENCY,
993
994
  decimalPlaces: 2,
994
995
  useCompactNotation: true,
995
996
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
996
997
  },
997
- [MEASURE.CHANNEL_FB_SEARCHES]: {
998
- title: 'Meta Searches',
999
- description: 'The number of on-site searches attributed to your Meta ads.',
998
+ [MEASURE.CHANNEL_FB_SUBSCRIBES]: {
999
+ title: 'Meta Subscriptions',
1000
+ description: 'The number of subscription sign-ups from your Meta ads.',
1000
1001
  sumPrefix: '',
1001
1002
  sumSuffix: '',
1002
1003
  avgPrefix: '',
1003
1004
  avgSuffix: '',
1004
1005
  icon: 'facebook',
1005
- measure: MEASURE.CHANNEL_FB_SEARCHES,
1006
+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
1006
1007
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1007
1008
  valueType: MeasureValueType.NUMBER,
1008
1009
  decimalPlaces: 0,
1009
1010
  useCompactNotation: false,
1010
1011
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1011
1012
  },
1012
- [MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
1013
- title: 'Meta Searches Value',
1014
- description: 'The total value of on-site searches attributed to your Meta ads.',
1013
+ [MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
1014
+ title: 'Meta Subscriptions Value',
1015
+ description: 'The total value of subscriptions from your Meta ads.',
1015
1016
  sumPrefix: '$',
1016
1017
  sumSuffix: '',
1017
1018
  avgPrefix: '$',
1018
1019
  avgSuffix: '',
1019
1020
  icon: 'facebook',
1020
- measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
1021
+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
1021
1022
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1022
1023
  valueType: MeasureValueType.CURRENCY,
1023
1024
  decimalPlaces: 2,
1024
1025
  useCompactNotation: true,
1025
1026
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1026
1027
  },
1027
- [MEASURE.CHANNEL_FB_SEARCHES_COST]: {
1028
- title: 'Meta Cost per Search',
1029
- description: 'The cost per on-site search attributed to your Meta ads.',
1028
+ [MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
1029
+ title: 'Meta Cost per Subscription',
1030
+ description: 'The cost per subscription sign-up from your Meta ads.',
1030
1031
  sumPrefix: '$',
1031
1032
  sumSuffix: '',
1032
1033
  avgPrefix: '$',
1033
1034
  avgSuffix: '',
1034
1035
  icon: 'facebook',
1035
- measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
1036
+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
1036
1037
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1037
1038
  valueType: MeasureValueType.CURRENCY,
1038
1039
  decimalPlaces: 2,
1039
1040
  useCompactNotation: true,
1040
1041
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1041
1042
  },
1042
- [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
1043
- title: 'Meta Add to Wishlists',
1044
- description: 'The number of add to wishlist actions attributed to your Meta ads.',
1043
+ [MEASURE.CHANNEL_FB_START_TRIALS]: {
1044
+ title: 'Meta Trial Starts',
1045
+ description: 'The number of trial starts from your Meta ads.',
1045
1046
  sumPrefix: '',
1046
1047
  sumSuffix: '',
1047
1048
  avgPrefix: '',
1048
1049
  avgSuffix: '',
1049
1050
  icon: 'facebook',
1050
- measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
1051
+ measure: MEASURE.CHANNEL_FB_START_TRIALS,
1051
1052
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1052
1053
  valueType: MeasureValueType.NUMBER,
1053
1054
  decimalPlaces: 0,
1054
1055
  useCompactNotation: false,
1055
1056
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1056
1057
  },
1057
- [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
1058
- title: 'Meta Add to Wishlists Value',
1059
- description: 'The total value of products added to wishlist from your Meta ads.',
1058
+ [MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
1059
+ title: 'Meta Trial Starts Value',
1060
+ description: 'The total value of trials started from your Meta ads.',
1060
1061
  sumPrefix: '$',
1061
1062
  sumSuffix: '',
1062
1063
  avgPrefix: '$',
1063
1064
  avgSuffix: '',
1064
1065
  icon: 'facebook',
1065
- measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
1066
+ measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
1066
1067
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1067
1068
  valueType: MeasureValueType.CURRENCY,
1068
1069
  decimalPlaces: 2,
1069
1070
  useCompactNotation: true,
1070
1071
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1071
1072
  },
1072
- [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
1073
- title: 'Meta Cost per Add to Wishlist',
1074
- description: 'The cost per add to wishlist action from your Meta ads.',
1073
+ [MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
1074
+ title: 'Meta Cost per Trial Start',
1075
+ description: 'The cost per trial start from your Meta ads.',
1075
1076
  sumPrefix: '$',
1076
1077
  sumSuffix: '',
1077
1078
  avgPrefix: '$',
1078
1079
  avgSuffix: '',
1079
1080
  icon: 'facebook',
1080
- measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
1081
+ measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
1081
1082
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1082
1083
  valueType: MeasureValueType.CURRENCY,
1083
1084
  decimalPlaces: 2,
1084
1085
  useCompactNotation: true,
1085
1086
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1086
1087
  },
1087
- [MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
1088
- title: 'Meta Engagements',
1089
- description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
1088
+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
1089
+ title: 'Meta Application Submissions',
1090
+ description: 'The number of application submissions from your Meta ads.',
1090
1091
  sumPrefix: '',
1091
1092
  sumSuffix: '',
1092
1093
  avgPrefix: '',
1093
1094
  avgSuffix: '',
1094
1095
  icon: 'facebook',
1095
- measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
1096
+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
1096
1097
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1097
1098
  valueType: MeasureValueType.NUMBER,
1098
1099
  decimalPlaces: 0,
1099
1100
  useCompactNotation: false,
1100
1101
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1101
1102
  },
1102
- [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
1103
- title: 'Meta Cost per Engagement',
1104
- description: 'The cost per engagement on your Meta ads.',
1103
+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
1104
+ title: 'Meta Application Submissions Value',
1105
+ description: 'The total value of applications submitted from your Meta ads.',
1105
1106
  sumPrefix: '$',
1106
1107
  sumSuffix: '',
1107
1108
  avgPrefix: '$',
1108
1109
  avgSuffix: '',
1109
1110
  icon: 'facebook',
1110
- measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
1111
+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
1111
1112
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1112
1113
  valueType: MeasureValueType.CURRENCY,
1113
1114
  decimalPlaces: 2,
1114
1115
  useCompactNotation: true,
1115
1116
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1116
1117
  },
1117
- [MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
1118
- title: 'Meta Engagement Rate',
1119
- description: 'The percentage of people who engaged with your Meta ads after seeing them.',
1120
- sumPrefix: '',
1121
- sumSuffix: '%',
1122
- avgPrefix: '',
1123
- avgSuffix: '%',
1118
+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
1119
+ title: 'Meta Cost per Application Submission',
1120
+ description: 'The cost per application submission from your Meta ads.',
1121
+ sumPrefix: '$',
1122
+ sumSuffix: '',
1123
+ avgPrefix: '$',
1124
+ avgSuffix: '',
1124
1125
  icon: 'facebook',
1125
- measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
1126
+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
1126
1127
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1127
- valueType: MeasureValueType.PERCENTAGE,
1128
+ valueType: MeasureValueType.CURRENCY,
1128
1129
  decimalPlaces: 2,
1129
- useCompactNotation: false,
1130
+ useCompactNotation: true,
1130
1131
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1131
1132
  },
1132
- [MEASURE.CHANNEL_FB_REACTIONS]: {
1133
- title: 'Meta Reactions',
1134
- description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
1133
+ [MEASURE.CHANNEL_FB_APP_INSTALLS]: {
1134
+ title: 'Meta App Installs',
1135
+ description: 'The number of app installs from your Meta ads.',
1135
1136
  sumPrefix: '',
1136
1137
  sumSuffix: '',
1137
1138
  avgPrefix: '',
1138
1139
  avgSuffix: '',
1139
1140
  icon: 'facebook',
1140
- measure: MEASURE.CHANNEL_FB_REACTIONS,
1141
+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
1141
1142
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1142
1143
  valueType: MeasureValueType.NUMBER,
1143
1144
  decimalPlaces: 0,
1144
1145
  useCompactNotation: false,
1145
1146
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1146
1147
  },
1147
- [MEASURE.CHANNEL_FB_REACTIONS_COST]: {
1148
- title: 'Meta Cost per Reaction',
1149
- description: 'The cost per reaction on your Meta ads.',
1148
+ [MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
1149
+ title: 'Meta App Installs Value',
1150
+ description: 'The total value of app installs from your Meta ads.',
1150
1151
  sumPrefix: '$',
1151
1152
  sumSuffix: '',
1152
1153
  avgPrefix: '$',
1153
1154
  avgSuffix: '',
1154
1155
  icon: 'facebook',
1155
- measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
1156
+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
1156
1157
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1157
1158
  valueType: MeasureValueType.CURRENCY,
1158
1159
  decimalPlaces: 2,
1159
1160
  useCompactNotation: true,
1160
1161
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1161
1162
  },
1162
- [MEASURE.CHANNEL_FB_SHARES]: {
1163
- title: 'Meta Shares',
1164
- description: 'The number of times your Meta ads were shared.',
1165
- sumPrefix: '',
1166
- sumSuffix: '',
1167
- avgPrefix: '',
1168
- avgSuffix: '',
1169
- icon: 'facebook',
1170
- measure: MEASURE.CHANNEL_FB_SHARES,
1171
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1172
- valueType: MeasureValueType.NUMBER,
1173
- decimalPlaces: 0,
1174
- useCompactNotation: false,
1175
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1176
- },
1177
- [MEASURE.CHANNEL_FB_SHARES_COST]: {
1178
- title: 'Meta Cost per Share',
1179
- description: 'The cost per share of your Meta ads.',
1163
+ [MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
1164
+ title: 'Meta Cost per App Install',
1165
+ description: 'The cost per app install from your Meta ads.',
1180
1166
  sumPrefix: '$',
1181
1167
  sumSuffix: '',
1182
1168
  avgPrefix: '$',
1183
1169
  avgSuffix: '',
1184
1170
  icon: 'facebook',
1185
- measure: MEASURE.CHANNEL_FB_SHARES_COST,
1171
+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
1186
1172
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1187
1173
  valueType: MeasureValueType.CURRENCY,
1188
1174
  decimalPlaces: 2,
1189
1175
  useCompactNotation: true,
1190
1176
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1191
1177
  },
1192
- [MEASURE.CHANNEL_FB_LIKES]: {
1193
- title: 'Meta Likes',
1194
- description: 'The number of likes on your Meta ads.',
1178
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
1179
+ title: 'Meta Completed Registrations',
1180
+ description: 'The number of completed registrations from your Meta ads.',
1195
1181
  sumPrefix: '',
1196
1182
  sumSuffix: '',
1197
1183
  avgPrefix: '',
1198
1184
  avgSuffix: '',
1199
1185
  icon: 'facebook',
1200
- measure: MEASURE.CHANNEL_FB_LIKES,
1186
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
1201
1187
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1202
1188
  valueType: MeasureValueType.NUMBER,
1203
1189
  decimalPlaces: 0,
1204
1190
  useCompactNotation: false,
1205
1191
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1206
1192
  },
1207
- [MEASURE.CHANNEL_FB_LIKES_COST]: {
1208
- title: 'Meta Cost per Like',
1209
- description: 'The cost per like on your Meta ads.',
1193
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
1194
+ title: 'Meta Completed Registrations Value',
1195
+ description: 'The total value of completed registrations from your Meta ads.',
1210
1196
  sumPrefix: '$',
1211
1197
  sumSuffix: '',
1212
1198
  avgPrefix: '$',
1213
1199
  avgSuffix: '',
1214
1200
  icon: 'facebook',
1215
- measure: MEASURE.CHANNEL_FB_LIKES_COST,
1201
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
1216
1202
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1217
1203
  valueType: MeasureValueType.CURRENCY,
1218
1204
  decimalPlaces: 2,
1219
1205
  useCompactNotation: true,
1220
1206
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1221
1207
  },
1222
- [MEASURE.CHANNEL_FB_COMMENTS]: {
1223
- title: 'Meta Comments',
1224
- description: 'The number of comments on your Meta ads.',
1225
- sumPrefix: '',
1226
- sumSuffix: '',
1227
- avgPrefix: '',
1228
- avgSuffix: '',
1229
- icon: 'facebook',
1230
- measure: MEASURE.CHANNEL_FB_COMMENTS,
1231
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1232
- valueType: MeasureValueType.NUMBER,
1233
- decimalPlaces: 0,
1234
- useCompactNotation: false,
1235
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1236
- },
1237
- [MEASURE.CHANNEL_FB_COMMENTS_COST]: {
1238
- title: 'Meta Cost per Comment',
1239
- description: 'The cost per comment on your Meta ads.',
1208
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
1209
+ title: 'Meta Cost per Completed Registration',
1210
+ description: 'The cost per completed registration from your Meta ads.',
1240
1211
  sumPrefix: '$',
1241
1212
  sumSuffix: '',
1242
1213
  avgPrefix: '$',
1243
1214
  avgSuffix: '',
1244
1215
  icon: 'facebook',
1245
- measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
1216
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
1246
1217
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1247
1218
  valueType: MeasureValueType.CURRENCY,
1248
1219
  decimalPlaces: 2,
1249
1220
  useCompactNotation: true,
1250
1221
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1251
1222
  },
1252
- [MEASURE.CHANNEL_FB_SAVES]: {
1253
- title: 'Meta Saves',
1254
- description: 'The number of times people saved your Meta ads for later viewing.',
1223
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
1224
+ title: 'Meta Video Views',
1225
+ description: 'The number of video views on your Meta ads.',
1255
1226
  sumPrefix: '',
1256
1227
  sumSuffix: '',
1257
1228
  avgPrefix: '',
1258
1229
  avgSuffix: '',
1259
1230
  icon: 'facebook',
1260
- measure: MEASURE.CHANNEL_FB_SAVES,
1231
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS,
1261
1232
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1262
1233
  valueType: MeasureValueType.NUMBER,
1263
1234
  decimalPlaces: 0,
1264
1235
  useCompactNotation: false,
1265
1236
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1266
1237
  },
1267
- [MEASURE.CHANNEL_FB_SAVES_COST]: {
1268
- title: 'Meta Cost per Save',
1269
- description: 'The cost per save on your Meta ads.',
1238
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST]: {
1239
+ title: 'Meta Cost per Video View',
1240
+ description: 'The cost per video view on your Meta ads.',
1270
1241
  sumPrefix: '$',
1271
1242
  sumSuffix: '',
1272
1243
  avgPrefix: '$',
1273
1244
  avgSuffix: '',
1274
1245
  icon: 'facebook',
1275
- measure: MEASURE.CHANNEL_FB_SAVES_COST,
1246
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_COST,
1276
1247
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1277
1248
  valueType: MeasureValueType.CURRENCY,
1278
1249
  decimalPlaces: 2,
1279
1250
  useCompactNotation: true,
1280
1251
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1281
1252
  },
1282
- [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
1283
- title: 'Meta Landing Page Views',
1284
- description: 'The number of times your landing page loaded after people clicked your ads.',
1253
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
1254
+ title: 'Meta 15-Second Video Views',
1255
+ description: 'The number of times your video ads were watched for at least 15 seconds.',
1285
1256
  sumPrefix: '',
1286
1257
  sumSuffix: '',
1287
1258
  avgPrefix: '',
1288
1259
  avgSuffix: '',
1289
1260
  icon: 'facebook',
1290
- measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
1261
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
1291
1262
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1292
1263
  valueType: MeasureValueType.NUMBER,
1293
1264
  decimalPlaces: 0,
1294
1265
  useCompactNotation: false,
1295
1266
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1296
1267
  },
1297
- [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
1298
- title: 'Meta Cost per Landing Page View',
1299
- description: 'The cost per landing page view from your Meta ads.',
1268
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST]: {
1269
+ title: 'Meta Cost per 15-Second Video View',
1270
+ description: 'The cost per 15-second video view on your Meta ads.',
1300
1271
  sumPrefix: '$',
1301
1272
  sumSuffix: '',
1302
1273
  avgPrefix: '$',
1303
1274
  avgSuffix: '',
1304
1275
  icon: 'facebook',
1305
- measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
1276
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC_COST,
1306
1277
  category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1307
1278
  valueType: MeasureValueType.CURRENCY,
1308
1279
  decimalPlaces: 2,
1309
1280
  useCompactNotation: true,
1310
1281
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1311
1282
  },
1312
- [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
1313
- title: 'Meta Landing Page View Rate',
1314
- description: 'The percentage of clicks that resulted in landing page loads.',
1315
- sumPrefix: '',
1316
- sumSuffix: '%',
1317
- avgPrefix: '',
1318
- avgSuffix: '%',
1319
- icon: 'facebook',
1320
- measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
1321
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1322
- valueType: MeasureValueType.PERCENTAGE,
1323
- decimalPlaces: 2,
1324
- useCompactNotation: false,
1325
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1326
- },
1327
- [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
1328
- title: 'Meta 15-Second Video Views',
1329
- description: 'The number of times your video ads were watched for at least 15 seconds.',
1330
- sumPrefix: '',
1331
- sumSuffix: '',
1332
- avgPrefix: '',
1333
- avgSuffix: '',
1334
- icon: 'facebook',
1335
- measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
1336
- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1337
- valueType: MeasureValueType.NUMBER,
1338
- decimalPlaces: 0,
1339
- useCompactNotation: false,
1340
- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1341
- },
1342
1283
  [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
1343
1284
  title: 'Meta 30-Second Video Views',
1344
1285
  description: 'The number of times your video ads were watched for at least 30 seconds.',
@@ -1459,5 +1400,50 @@ export const FACEBOOK_MEASURES_MAP = {
1459
1400
  useCompactNotation: false,
1460
1401
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1461
1402
  },
1403
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
1404
+ title: 'Meta Cost per Video Thruplay',
1405
+ description: 'The cost per video watched to completion or for at least 15 seconds.',
1406
+ sumPrefix: '$',
1407
+ sumSuffix: '',
1408
+ avgPrefix: '$',
1409
+ avgSuffix: '',
1410
+ icon: 'facebook',
1411
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST,
1412
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1413
+ valueType: MeasureValueType.CURRENCY,
1414
+ decimalPlaces: 2,
1415
+ useCompactNotation: true,
1416
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1417
+ },
1418
+ [MEASURE.CHANNEL_FB_VIDEO_PLAYS]: {
1419
+ title: 'Meta Video Plays',
1420
+ description: 'The number of video plays on your Meta ads.',
1421
+ sumPrefix: '',
1422
+ sumSuffix: '',
1423
+ avgPrefix: '',
1424
+ avgSuffix: '',
1425
+ icon: 'facebook',
1426
+ measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS,
1427
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1428
+ valueType: MeasureValueType.NUMBER,
1429
+ decimalPlaces: 0,
1430
+ useCompactNotation: false,
1431
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1432
+ },
1433
+ [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
1434
+ title: 'Meta Cost per Video Play',
1435
+ description: 'The cost per video play on your Meta ads.',
1436
+ sumPrefix: '$',
1437
+ sumSuffix: '',
1438
+ avgPrefix: '$',
1439
+ avgSuffix: '',
1440
+ icon: 'facebook',
1441
+ measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
1442
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1443
+ valueType: MeasureValueType.CURRENCY,
1444
+ decimalPlaces: 2,
1445
+ useCompactNotation: true,
1446
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1447
+ },
1462
1448
  };
1463
1449
  //# sourceMappingURL=facebook-measure-definitions.js.map