@adtrackify/at-tracking-event-types 3.4.10 → 3.4.11

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Files changed (19) hide show
  1. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js +864 -38
  2. package/dist/cjs/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  3. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +1 -1
  4. package/dist/cjs/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  5. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +1 -1
  6. package/dist/cjs/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  7. package/dist/cjs/types/api/measures/measures.d.ts +56 -0
  8. package/dist/cjs/types/api/measures/measures.js +56 -0
  9. package/dist/cjs/types/api/measures/measures.js.map +1 -1
  10. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js +864 -38
  11. package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js.map +1 -1
  12. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js +1 -1
  13. package/dist/esm/types/api/measures/definitions/shopify/shopify-nc-measure-definitions.js.map +1 -1
  14. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js +1 -1
  15. package/dist/esm/types/api/measures/definitions/shopify/shopify-rc-measure-definitions.js.map +1 -1
  16. package/dist/esm/types/api/measures/measures.d.ts +56 -0
  17. package/dist/esm/types/api/measures/measures.js +56 -0
  18. package/dist/esm/types/api/measures/measures.js.map +1 -1
  19. package/package.json +1 -1
package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js CHANGED
@@ -35,7 +35,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_SPEND]: {
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  title: 'Meta Spend',
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- description: 'The amount of money spent on your Meta ads.',
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+ description: 'The total amount spent on your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -80,7 +80,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_CTR]: {
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  title: 'Meta CTR',
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- description: 'The click-through rate of your Meta ads.',
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+ description: 'The percentage of impressions that resulted in clicks.',
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  sumPrefix: '',
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  sumSuffix: '%',
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  avgPrefix: '',
@@ -110,7 +110,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_CPA]: {
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  title: 'Meta CPA',
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- description: 'The cost per action of your Meta ads.',
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+ description: 'The cost per purchase conversion from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -121,11 +121,12 @@ export const FACEBOOK_MEASURES_MAP = {
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  valueType: MeasureValueType.CURRENCY,
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  decimalPlaces: 2,
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  useCompactNotation: true,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
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+ aliases: [MEASURE.CHANNEL_FB_PURCHASES_COST]
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  },
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  [MEASURE.CHANNEL_FB_PURCHASES]: {
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  title: 'Meta Purchases',
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- description: 'The number of Meta attributed purchases.',
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+ description: 'The number of purchases attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -140,7 +141,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_PURCHASES_VALUE]: {
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  title: 'Meta Purchases Value',
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- description: 'The total value of Meta attributed purchases.',
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+ description: 'The total revenue from purchases attributed to your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -153,24 +154,9 @@ export const FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: true,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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- [MEASURE.CHANNEL_FB_PURCHASES_COST]: {
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- title: 'Meta Purchases Cost',
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- description: 'The cost per purchase from your Meta ads.',
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- sumPrefix: '$',
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- sumSuffix: '',
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- avgPrefix: '$',
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- avgSuffix: '',
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- icon: 'facebook',
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- measure: MEASURE.CHANNEL_FB_PURCHASES_COST,
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- category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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- valueType: MeasureValueType.CURRENCY,
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- decimalPlaces: 2,
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- useCompactNotation: true,
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- applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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- },
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  [MEASURE.CHANNEL_FB_FREQUENCY]: {
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  title: 'Meta Frequency',
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- description: 'The frequency of the Meta ad.',
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+ description: 'The average number of times each person saw your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -185,7 +171,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_NEW_CUSTOMER_ROAS]: {
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  title: 'New Customer ROAS',
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- description: 'The return on ad spend from new customers.',
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+ description: 'The return on ad spend from new customers acquired via Meta ads.',
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  sumPrefix: '',
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  sumSuffix: 'x',
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  avgPrefix: '',
@@ -215,7 +201,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES]: {
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  title: 'Meta New Customer Purchases',
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- description: 'The number of new customer purchases from your Meta ads.',
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+ description: 'The number of new customer purchases attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -230,7 +216,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_VALUE]: {
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  title: 'Meta New Customer Purchases Value',
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- description: 'The total value of new customer purchases from your Meta ads.',
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+ description: 'The total revenue from new customer purchases attributed to your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -245,7 +231,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_NEW_CUSTOMER_PURCHASES_COST]: {
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  title: 'Meta New Customer Purchases Cost',
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- description: 'The cost per new customer purchase from your Meta ads.',
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+ description: 'The cost per new customer purchase attributed to your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -290,7 +276,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_UNIQUE_CLICKS]: {
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  title: 'Meta Unique Clicks',
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- description: 'The number of unique people who clicked your Meta ads.',
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+ description: 'The number of unique people who clicked on your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -350,7 +336,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS]: {
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  title: 'Meta Outbound Clicks',
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- description: 'The number of clicks to external destinations from your Meta ads.',
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+ description: 'The number of clicks that took people to destinations off Meta.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -365,7 +351,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_COST_PER_OUTBOUND_CLICK]: {
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  title: 'Meta Cost per Outbound Click',
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- description: 'The average cost per outbound click from your Meta ads.',
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+ description: 'The average cost per click that took people off Meta.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -380,7 +366,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_VIEW_CONTENTS]: {
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  title: 'Meta View Contents',
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- description: 'The number of content views from your Meta ads.',
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+ description: 'The number of product or content page views attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -395,7 +381,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_VIEW_CONTENTS_VALUE]: {
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  title: 'Meta View Contents Value',
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- description: 'The total value of content views from your Meta ads.',
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+ description: 'The total value of products viewed from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -410,7 +396,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_VIEW_CONTENTS_COST]: {
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  title: 'Meta View Contents Cost',
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- description: 'The cost per content view from your Meta ads.',
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+ description: 'The cost per product or content page view from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -425,7 +411,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_ADD_TO_CARTS]: {
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  title: 'Meta Add to Carts',
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- description: 'The number of add to cart actions from your Meta ads.',
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+ description: 'The number of add to cart actions attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -440,7 +426,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_ADD_TO_CARTS_VALUE]: {
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  title: 'Meta Add to Carts Value',
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- description: 'The total value of add to cart actions from your Meta ads.',
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+ description: 'The total value of products added to cart from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -470,7 +456,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS]: {
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  title: 'Meta Initiate Checkouts',
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- description: 'The number of checkout initiations from your Meta ads.',
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+ description: 'The number of checkout initiations attributed to your Meta ads.',
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  sumPrefix: '',
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  sumSuffix: '',
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  avgPrefix: '',
@@ -485,7 +471,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_INITIATE_CHECKOUTS_VALUE]: {
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  title: 'Meta Initiate Checkouts Value',
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- description: 'The total value of checkout initiations from your Meta ads.',
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+ description: 'The total value of carts at checkout from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -545,7 +531,7 @@ export const FACEBOOK_MEASURES_MAP = {
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  },
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  [MEASURE.CHANNEL_FB_LEADS_COST]: {
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  title: 'Meta Leads Cost',
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- description: 'The cost per lead from your Meta ads.',
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+ description: 'The cost per lead generated from your Meta ads.',
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  sumPrefix: '$',
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  sumSuffix: '',
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  avgPrefix: '$',
@@ -558,6 +544,276 @@ export const FACEBOOK_MEASURES_MAP = {
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  useCompactNotation: true,
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  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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  },
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+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES]: {
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+ title: 'Meta Appointment Schedules',
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+ description: 'The number of appointments scheduled from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE]: {
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+ title: 'Meta Appointment Schedules Value',
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+ description: 'The total value of appointments scheduled from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_VALUE,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST]: {
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+ title: 'Meta Appointment Schedules Cost',
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+ description: 'The cost per appointment scheduled from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_APPOINTMENT_SCHEDULES_COST,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_SUBSCRIBES]: {
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+ title: 'Meta Subscribes',
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+ description: 'The number of subscription sign-ups from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE]: {
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+ title: 'Meta Subscribes Value',
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+ description: 'The total value of subscriptions from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES_VALUE,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_SUBSCRIBES_COST]: {
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+ title: 'Meta Subscribes Cost',
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+ description: 'The cost per subscription sign-up from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_SUBSCRIBES_COST,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_START_TRIALS]: {
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+ title: 'Meta Start Trials',
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+ description: 'The number of trial starts from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_START_TRIALS,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_START_TRIALS_VALUE]: {
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+ title: 'Meta Start Trials Value',
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+ description: 'The total value of trials started from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_START_TRIALS_VALUE,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_START_TRIALS_COST]: {
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+ title: 'Meta Start Trials Cost',
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+ description: 'The cost per trial start from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_START_TRIALS_COST,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS]: {
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+ title: 'Meta Submit Applications',
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+ description: 'The number of application submissions from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE]: {
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+ title: 'Meta Submit Applications Value',
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+ description: 'The total value of applications submitted from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_VALUE,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST]: {
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+ title: 'Meta Submit Applications Cost',
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+ description: 'The cost per application submission from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_SUBMIT_APPLICATIONS_COST,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_APP_INSTALLS]: {
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+ title: 'Meta App Installs',
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+ description: 'The number of app installs from your Meta ads.',
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+ sumPrefix: '',
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+ sumSuffix: '',
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+ avgPrefix: '',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.NUMBER,
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+ decimalPlaces: 0,
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+ useCompactNotation: false,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE]: {
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+ title: 'Meta App Installs Value',
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+ description: 'The total value of app installs from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
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+ avgSuffix: '',
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+ icon: 'facebook',
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+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS_VALUE,
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+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
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+ valueType: MeasureValueType.CURRENCY,
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+ decimalPlaces: 2,
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+ useCompactNotation: true,
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+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
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+ },
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+ [MEASURE.CHANNEL_FB_APP_INSTALLS_COST]: {
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+ title: 'Meta App Installs Cost',
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+ description: 'The cost per app install from your Meta ads.',
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+ sumPrefix: '$',
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+ sumSuffix: '',
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+ avgPrefix: '$',
763
+ avgSuffix: '',
764
+ icon: 'facebook',
765
+ measure: MEASURE.CHANNEL_FB_APP_INSTALLS_COST,
766
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
767
+ valueType: MeasureValueType.CURRENCY,
768
+ decimalPlaces: 2,
769
+ useCompactNotation: true,
770
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
771
+ },
772
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS]: {
773
+ title: 'Meta Complete Registrations',
774
+ description: 'The number of completed registrations from your Meta ads.',
775
+ sumPrefix: '',
776
+ sumSuffix: '',
777
+ avgPrefix: '',
778
+ avgSuffix: '',
779
+ icon: 'facebook',
780
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS,
781
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
782
+ valueType: MeasureValueType.NUMBER,
783
+ decimalPlaces: 0,
784
+ useCompactNotation: false,
785
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
786
+ },
787
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE]: {
788
+ title: 'Meta Complete Registrations Value',
789
+ description: 'The total value of completed registrations from your Meta ads.',
790
+ sumPrefix: '$',
791
+ sumSuffix: '',
792
+ avgPrefix: '$',
793
+ avgSuffix: '',
794
+ icon: 'facebook',
795
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_VALUE,
796
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
797
+ valueType: MeasureValueType.CURRENCY,
798
+ decimalPlaces: 2,
799
+ useCompactNotation: true,
800
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
801
+ },
802
+ [MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST]: {
803
+ title: 'Meta Complete Registrations Cost',
804
+ description: 'The cost per completed registration from your Meta ads.',
805
+ sumPrefix: '$',
806
+ sumSuffix: '',
807
+ avgPrefix: '$',
808
+ avgSuffix: '',
809
+ icon: 'facebook',
810
+ measure: MEASURE.CHANNEL_FB_COMPLETE_REGISTRATIONS_COST,
811
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
812
+ valueType: MeasureValueType.CURRENCY,
813
+ decimalPlaces: 2,
814
+ useCompactNotation: true,
815
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
816
+ },
561
817
  [MEASURE.CHANNEL_FB_VIDEO_VIEWS]: {
562
818
  title: 'Meta Video Views',
563
819
  description: 'The number of video views on your Meta ads.',
@@ -605,7 +861,7 @@ export const FACEBOOK_MEASURES_MAP = {
605
861
  },
606
862
  [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY_COST]: {
607
863
  title: 'Meta Video Thruplay Cost',
608
- description: 'The cost per video thruplay on your Meta ads.',
864
+ description: 'The cost per video watched to completion or for at least 15 seconds.',
609
865
  sumPrefix: '$',
610
866
  sumSuffix: '',
611
867
  avgPrefix: '$',
@@ -633,5 +889,575 @@ export const FACEBOOK_MEASURES_MAP = {
633
889
  useCompactNotation: false,
634
890
  applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
635
891
  },
892
+ [MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST]: {
893
+ title: 'Meta Video Plays Cost',
894
+ description: 'The cost per video play on your Meta ads.',
895
+ sumPrefix: '$',
896
+ sumSuffix: '',
897
+ avgPrefix: '$',
898
+ avgSuffix: '',
899
+ icon: 'facebook',
900
+ measure: MEASURE.CHANNEL_FB_VIDEO_PLAYS_COST,
901
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
902
+ valueType: MeasureValueType.CURRENCY,
903
+ decimalPlaces: 2,
904
+ useCompactNotation: true,
905
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
906
+ },
907
+ [MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR]: {
908
+ title: 'Meta Unique Clicks CTR',
909
+ description: 'The percentage of people who clicked on your ad at least once.',
910
+ sumPrefix: '',
911
+ sumSuffix: '%',
912
+ avgPrefix: '',
913
+ avgSuffix: '%',
914
+ icon: 'facebook',
915
+ measure: MEASURE.CHANNEL_FB_UNIQUE_CLICKS_CTR,
916
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
917
+ valueType: MeasureValueType.PERCENTAGE,
918
+ decimalPlaces: 2,
919
+ useCompactNotation: false,
920
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
921
+ },
922
+ [MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR]: {
923
+ title: 'Meta Inline Clicks CTR',
924
+ description: 'The percentage of impressions that resulted in inline link clicks.',
925
+ sumPrefix: '',
926
+ sumSuffix: '%',
927
+ avgPrefix: '',
928
+ avgSuffix: '%',
929
+ icon: 'facebook',
930
+ measure: MEASURE.CHANNEL_FB_INLINE_CLICKS_CTR,
931
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
932
+ valueType: MeasureValueType.PERCENTAGE,
933
+ decimalPlaces: 2,
934
+ useCompactNotation: false,
935
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
936
+ },
937
+ [MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR]: {
938
+ title: 'Meta Outbound Clicks CTR',
939
+ description: 'The percentage of impressions that resulted in outbound clicks.',
940
+ sumPrefix: '',
941
+ sumSuffix: '%',
942
+ avgPrefix: '',
943
+ avgSuffix: '%',
944
+ icon: 'facebook',
945
+ measure: MEASURE.CHANNEL_FB_OUTBOUND_CLICKS_CTR,
946
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
947
+ valueType: MeasureValueType.PERCENTAGE,
948
+ decimalPlaces: 2,
949
+ useCompactNotation: false,
950
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
951
+ },
952
+ [MEASURE.CHANNEL_FB_LINK_CLICKS]: {
953
+ title: 'Meta Link Clicks',
954
+ description: 'The number of clicks on links in your Meta ads.',
955
+ sumPrefix: '',
956
+ sumSuffix: '',
957
+ avgPrefix: '',
958
+ avgSuffix: '',
959
+ icon: 'facebook',
960
+ measure: MEASURE.CHANNEL_FB_LINK_CLICKS,
961
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
962
+ valueType: MeasureValueType.NUMBER,
963
+ decimalPlaces: 0,
964
+ useCompactNotation: false,
965
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
966
+ },
967
+ [MEASURE.CHANNEL_FB_LINK_CLICKS_CTR]: {
968
+ title: 'Meta Link Clicks CTR',
969
+ description: 'The percentage of impressions that resulted in link clicks.',
970
+ sumPrefix: '',
971
+ sumSuffix: '%',
972
+ avgPrefix: '',
973
+ avgSuffix: '%',
974
+ icon: 'facebook',
975
+ measure: MEASURE.CHANNEL_FB_LINK_CLICKS_CTR,
976
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
977
+ valueType: MeasureValueType.PERCENTAGE,
978
+ decimalPlaces: 2,
979
+ useCompactNotation: false,
980
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
981
+ },
982
+ [MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK]: {
983
+ title: 'Meta Cost per Link Click',
984
+ description: 'The average cost per link click on your Meta ads.',
985
+ sumPrefix: '$',
986
+ sumSuffix: '',
987
+ avgPrefix: '$',
988
+ avgSuffix: '',
989
+ icon: 'facebook',
990
+ measure: MEASURE.CHANNEL_FB_COST_PER_LINK_CLICK,
991
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
992
+ valueType: MeasureValueType.CURRENCY,
993
+ decimalPlaces: 2,
994
+ useCompactNotation: true,
995
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
996
+ },
997
+ [MEASURE.CHANNEL_FB_SEARCHES]: {
998
+ title: 'Meta Searches',
999
+ description: 'The number of on-site searches attributed to your Meta ads.',
1000
+ sumPrefix: '',
1001
+ sumSuffix: '',
1002
+ avgPrefix: '',
1003
+ avgSuffix: '',
1004
+ icon: 'facebook',
1005
+ measure: MEASURE.CHANNEL_FB_SEARCHES,
1006
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1007
+ valueType: MeasureValueType.NUMBER,
1008
+ decimalPlaces: 0,
1009
+ useCompactNotation: false,
1010
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1011
+ },
1012
+ [MEASURE.CHANNEL_FB_SEARCHES_VALUE]: {
1013
+ title: 'Meta Searches Value',
1014
+ description: 'The total value of on-site searches attributed to your Meta ads.',
1015
+ sumPrefix: '$',
1016
+ sumSuffix: '',
1017
+ avgPrefix: '$',
1018
+ avgSuffix: '',
1019
+ icon: 'facebook',
1020
+ measure: MEASURE.CHANNEL_FB_SEARCHES_VALUE,
1021
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1022
+ valueType: MeasureValueType.CURRENCY,
1023
+ decimalPlaces: 2,
1024
+ useCompactNotation: true,
1025
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1026
+ },
1027
+ [MEASURE.CHANNEL_FB_SEARCHES_COST]: {
1028
+ title: 'Meta Searches Cost',
1029
+ description: 'The cost per on-site search attributed to your Meta ads.',
1030
+ sumPrefix: '$',
1031
+ sumSuffix: '',
1032
+ avgPrefix: '$',
1033
+ avgSuffix: '',
1034
+ icon: 'facebook',
1035
+ measure: MEASURE.CHANNEL_FB_SEARCHES_COST,
1036
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1037
+ valueType: MeasureValueType.CURRENCY,
1038
+ decimalPlaces: 2,
1039
+ useCompactNotation: true,
1040
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1041
+ },
1042
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS]: {
1043
+ title: 'Meta Add to Wishlists',
1044
+ description: 'The number of add to wishlist actions attributed to your Meta ads.',
1045
+ sumPrefix: '',
1046
+ sumSuffix: '',
1047
+ avgPrefix: '',
1048
+ avgSuffix: '',
1049
+ icon: 'facebook',
1050
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS,
1051
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1052
+ valueType: MeasureValueType.NUMBER,
1053
+ decimalPlaces: 0,
1054
+ useCompactNotation: false,
1055
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1056
+ },
1057
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE]: {
1058
+ title: 'Meta Add to Wishlists Value',
1059
+ description: 'The total value of products added to wishlist from your Meta ads.',
1060
+ sumPrefix: '$',
1061
+ sumSuffix: '',
1062
+ avgPrefix: '$',
1063
+ avgSuffix: '',
1064
+ icon: 'facebook',
1065
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_VALUE,
1066
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1067
+ valueType: MeasureValueType.CURRENCY,
1068
+ decimalPlaces: 2,
1069
+ useCompactNotation: true,
1070
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1071
+ },
1072
+ [MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST]: {
1073
+ title: 'Meta Add to Wishlists Cost',
1074
+ description: 'The cost per add to wishlist action from your Meta ads.',
1075
+ sumPrefix: '$',
1076
+ sumSuffix: '',
1077
+ avgPrefix: '$',
1078
+ avgSuffix: '',
1079
+ icon: 'facebook',
1080
+ measure: MEASURE.CHANNEL_FB_ADD_TO_WISHLISTS_COST,
1081
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1082
+ valueType: MeasureValueType.CURRENCY,
1083
+ decimalPlaces: 2,
1084
+ useCompactNotation: true,
1085
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1086
+ },
1087
+ [MEASURE.CHANNEL_FB_ENGAGEMENTS]: {
1088
+ title: 'Meta Engagements',
1089
+ description: 'The total interactions with your Meta ads (likes, comments, shares, etc.).',
1090
+ sumPrefix: '',
1091
+ sumSuffix: '',
1092
+ avgPrefix: '',
1093
+ avgSuffix: '',
1094
+ icon: 'facebook',
1095
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENTS,
1096
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1097
+ valueType: MeasureValueType.NUMBER,
1098
+ decimalPlaces: 0,
1099
+ useCompactNotation: false,
1100
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1101
+ },
1102
+ [MEASURE.CHANNEL_FB_ENGAGEMENTS_COST]: {
1103
+ title: 'Meta Engagements Cost',
1104
+ description: 'The cost per engagement on your Meta ads.',
1105
+ sumPrefix: '$',
1106
+ sumSuffix: '',
1107
+ avgPrefix: '$',
1108
+ avgSuffix: '',
1109
+ icon: 'facebook',
1110
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENTS_COST,
1111
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1112
+ valueType: MeasureValueType.CURRENCY,
1113
+ decimalPlaces: 2,
1114
+ useCompactNotation: true,
1115
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1116
+ },
1117
+ [MEASURE.CHANNEL_FB_ENGAGEMENT_RATE]: {
1118
+ title: 'Meta Engagement Rate',
1119
+ description: 'The percentage of people who engaged with your Meta ads after seeing them.',
1120
+ sumPrefix: '',
1121
+ sumSuffix: '%',
1122
+ avgPrefix: '',
1123
+ avgSuffix: '%',
1124
+ icon: 'facebook',
1125
+ measure: MEASURE.CHANNEL_FB_ENGAGEMENT_RATE,
1126
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1127
+ valueType: MeasureValueType.PERCENTAGE,
1128
+ decimalPlaces: 2,
1129
+ useCompactNotation: false,
1130
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1131
+ },
1132
+ [MEASURE.CHANNEL_FB_REACTIONS]: {
1133
+ title: 'Meta Reactions',
1134
+ description: 'The number of reactions (like, love, wow, etc.) on your Meta ads.',
1135
+ sumPrefix: '',
1136
+ sumSuffix: '',
1137
+ avgPrefix: '',
1138
+ avgSuffix: '',
1139
+ icon: 'facebook',
1140
+ measure: MEASURE.CHANNEL_FB_REACTIONS,
1141
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1142
+ valueType: MeasureValueType.NUMBER,
1143
+ decimalPlaces: 0,
1144
+ useCompactNotation: false,
1145
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1146
+ },
1147
+ [MEASURE.CHANNEL_FB_REACTIONS_COST]: {
1148
+ title: 'Meta Reactions Cost',
1149
+ description: 'The cost per reaction on your Meta ads.',
1150
+ sumPrefix: '$',
1151
+ sumSuffix: '',
1152
+ avgPrefix: '$',
1153
+ avgSuffix: '',
1154
+ icon: 'facebook',
1155
+ measure: MEASURE.CHANNEL_FB_REACTIONS_COST,
1156
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1157
+ valueType: MeasureValueType.CURRENCY,
1158
+ decimalPlaces: 2,
1159
+ useCompactNotation: true,
1160
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1161
+ },
1162
+ [MEASURE.CHANNEL_FB_SHARES]: {
1163
+ title: 'Meta Shares',
1164
+ description: 'The number of times your Meta ads were shared.',
1165
+ sumPrefix: '',
1166
+ sumSuffix: '',
1167
+ avgPrefix: '',
1168
+ avgSuffix: '',
1169
+ icon: 'facebook',
1170
+ measure: MEASURE.CHANNEL_FB_SHARES,
1171
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1172
+ valueType: MeasureValueType.NUMBER,
1173
+ decimalPlaces: 0,
1174
+ useCompactNotation: false,
1175
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1176
+ },
1177
+ [MEASURE.CHANNEL_FB_SHARES_COST]: {
1178
+ title: 'Meta Shares Cost',
1179
+ description: 'The cost per share of your Meta ads.',
1180
+ sumPrefix: '$',
1181
+ sumSuffix: '',
1182
+ avgPrefix: '$',
1183
+ avgSuffix: '',
1184
+ icon: 'facebook',
1185
+ measure: MEASURE.CHANNEL_FB_SHARES_COST,
1186
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1187
+ valueType: MeasureValueType.CURRENCY,
1188
+ decimalPlaces: 2,
1189
+ useCompactNotation: true,
1190
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1191
+ },
1192
+ [MEASURE.CHANNEL_FB_LIKES]: {
1193
+ title: 'Meta Likes',
1194
+ description: 'The number of likes on your Meta ads.',
1195
+ sumPrefix: '',
1196
+ sumSuffix: '',
1197
+ avgPrefix: '',
1198
+ avgSuffix: '',
1199
+ icon: 'facebook',
1200
+ measure: MEASURE.CHANNEL_FB_LIKES,
1201
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1202
+ valueType: MeasureValueType.NUMBER,
1203
+ decimalPlaces: 0,
1204
+ useCompactNotation: false,
1205
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1206
+ },
1207
+ [MEASURE.CHANNEL_FB_LIKES_COST]: {
1208
+ title: 'Meta Likes Cost',
1209
+ description: 'The cost per like on your Meta ads.',
1210
+ sumPrefix: '$',
1211
+ sumSuffix: '',
1212
+ avgPrefix: '$',
1213
+ avgSuffix: '',
1214
+ icon: 'facebook',
1215
+ measure: MEASURE.CHANNEL_FB_LIKES_COST,
1216
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1217
+ valueType: MeasureValueType.CURRENCY,
1218
+ decimalPlaces: 2,
1219
+ useCompactNotation: true,
1220
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1221
+ },
1222
+ [MEASURE.CHANNEL_FB_COMMENTS]: {
1223
+ title: 'Meta Comments',
1224
+ description: 'The number of comments on your Meta ads.',
1225
+ sumPrefix: '',
1226
+ sumSuffix: '',
1227
+ avgPrefix: '',
1228
+ avgSuffix: '',
1229
+ icon: 'facebook',
1230
+ measure: MEASURE.CHANNEL_FB_COMMENTS,
1231
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1232
+ valueType: MeasureValueType.NUMBER,
1233
+ decimalPlaces: 0,
1234
+ useCompactNotation: false,
1235
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1236
+ },
1237
+ [MEASURE.CHANNEL_FB_COMMENTS_COST]: {
1238
+ title: 'Meta Comments Cost',
1239
+ description: 'The cost per comment on your Meta ads.',
1240
+ sumPrefix: '$',
1241
+ sumSuffix: '',
1242
+ avgPrefix: '$',
1243
+ avgSuffix: '',
1244
+ icon: 'facebook',
1245
+ measure: MEASURE.CHANNEL_FB_COMMENTS_COST,
1246
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1247
+ valueType: MeasureValueType.CURRENCY,
1248
+ decimalPlaces: 2,
1249
+ useCompactNotation: true,
1250
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1251
+ },
1252
+ [MEASURE.CHANNEL_FB_SAVES]: {
1253
+ title: 'Meta Saves',
1254
+ description: 'The number of times people saved your Meta ads for later viewing.',
1255
+ sumPrefix: '',
1256
+ sumSuffix: '',
1257
+ avgPrefix: '',
1258
+ avgSuffix: '',
1259
+ icon: 'facebook',
1260
+ measure: MEASURE.CHANNEL_FB_SAVES,
1261
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1262
+ valueType: MeasureValueType.NUMBER,
1263
+ decimalPlaces: 0,
1264
+ useCompactNotation: false,
1265
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1266
+ },
1267
+ [MEASURE.CHANNEL_FB_SAVES_COST]: {
1268
+ title: 'Meta Saves Cost',
1269
+ description: 'The cost per save on your Meta ads.',
1270
+ sumPrefix: '$',
1271
+ sumSuffix: '',
1272
+ avgPrefix: '$',
1273
+ avgSuffix: '',
1274
+ icon: 'facebook',
1275
+ measure: MEASURE.CHANNEL_FB_SAVES_COST,
1276
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1277
+ valueType: MeasureValueType.CURRENCY,
1278
+ decimalPlaces: 2,
1279
+ useCompactNotation: true,
1280
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1281
+ },
1282
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS]: {
1283
+ title: 'Meta Landing Page Views',
1284
+ description: 'The number of times your landing page loaded after people clicked your ads.',
1285
+ sumPrefix: '',
1286
+ sumSuffix: '',
1287
+ avgPrefix: '',
1288
+ avgSuffix: '',
1289
+ icon: 'facebook',
1290
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS,
1291
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1292
+ valueType: MeasureValueType.NUMBER,
1293
+ decimalPlaces: 0,
1294
+ useCompactNotation: false,
1295
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1296
+ },
1297
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST]: {
1298
+ title: 'Meta Landing Page Views Cost',
1299
+ description: 'The cost per landing page view from your Meta ads.',
1300
+ sumPrefix: '$',
1301
+ sumSuffix: '',
1302
+ avgPrefix: '$',
1303
+ avgSuffix: '',
1304
+ icon: 'facebook',
1305
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEWS_COST,
1306
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1307
+ valueType: MeasureValueType.CURRENCY,
1308
+ decimalPlaces: 2,
1309
+ useCompactNotation: true,
1310
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1311
+ },
1312
+ [MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE]: {
1313
+ title: 'Meta Landing Page View Rate',
1314
+ description: 'The percentage of clicks that resulted in landing page loads.',
1315
+ sumPrefix: '',
1316
+ sumSuffix: '%',
1317
+ avgPrefix: '',
1318
+ avgSuffix: '%',
1319
+ icon: 'facebook',
1320
+ measure: MEASURE.CHANNEL_FB_LANDING_PAGE_VIEW_RATE,
1321
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1322
+ valueType: MeasureValueType.PERCENTAGE,
1323
+ decimalPlaces: 2,
1324
+ useCompactNotation: false,
1325
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1326
+ },
1327
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC]: {
1328
+ title: 'Meta 15-Second Video Views',
1329
+ description: 'The number of times your video ads were watched for at least 15 seconds.',
1330
+ sumPrefix: '',
1331
+ sumSuffix: '',
1332
+ avgPrefix: '',
1333
+ avgSuffix: '',
1334
+ icon: 'facebook',
1335
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_15_SEC,
1336
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1337
+ valueType: MeasureValueType.NUMBER,
1338
+ decimalPlaces: 0,
1339
+ useCompactNotation: false,
1340
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1341
+ },
1342
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC]: {
1343
+ title: 'Meta 30-Second Video Views',
1344
+ description: 'The number of times your video ads were watched for at least 30 seconds.',
1345
+ sumPrefix: '',
1346
+ sumSuffix: '',
1347
+ avgPrefix: '',
1348
+ avgSuffix: '',
1349
+ icon: 'facebook',
1350
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC,
1351
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1352
+ valueType: MeasureValueType.NUMBER,
1353
+ decimalPlaces: 0,
1354
+ useCompactNotation: false,
1355
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1356
+ },
1357
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST]: {
1358
+ title: 'Meta 30-Second Video Views Cost',
1359
+ description: 'The cost per 30-second video view on your Meta ads.',
1360
+ sumPrefix: '$',
1361
+ sumSuffix: '',
1362
+ avgPrefix: '$',
1363
+ avgSuffix: '',
1364
+ icon: 'facebook',
1365
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_30_SEC_COST,
1366
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1367
+ valueType: MeasureValueType.CURRENCY,
1368
+ decimalPlaces: 2,
1369
+ useCompactNotation: true,
1370
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1371
+ },
1372
+ [MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS]: {
1373
+ title: 'Meta Video 25% Watched Views',
1374
+ description: 'The number of times your video ads were watched to at least 25% completion.',
1375
+ sumPrefix: '',
1376
+ sumSuffix: '',
1377
+ avgPrefix: '',
1378
+ avgSuffix: '',
1379
+ icon: 'facebook',
1380
+ measure: MEASURE.CHANNEL_FB_VIDEO_P25_WATCHED_VIEWS,
1381
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1382
+ valueType: MeasureValueType.NUMBER,
1383
+ decimalPlaces: 0,
1384
+ useCompactNotation: false,
1385
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1386
+ },
1387
+ [MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS]: {
1388
+ title: 'Meta Video 50% Watched Views',
1389
+ description: 'The number of times your video ads were watched to at least 50% completion.',
1390
+ sumPrefix: '',
1391
+ sumSuffix: '',
1392
+ avgPrefix: '',
1393
+ avgSuffix: '',
1394
+ icon: 'facebook',
1395
+ measure: MEASURE.CHANNEL_FB_VIDEO_P50_WATCHED_VIEWS,
1396
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1397
+ valueType: MeasureValueType.NUMBER,
1398
+ decimalPlaces: 0,
1399
+ useCompactNotation: false,
1400
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1401
+ },
1402
+ [MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS]: {
1403
+ title: 'Meta Video 75% Watched Views',
1404
+ description: 'The number of times your video ads were watched to at least 75% completion.',
1405
+ sumPrefix: '',
1406
+ sumSuffix: '',
1407
+ avgPrefix: '',
1408
+ avgSuffix: '',
1409
+ icon: 'facebook',
1410
+ measure: MEASURE.CHANNEL_FB_VIDEO_P75_WATCHED_VIEWS,
1411
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1412
+ valueType: MeasureValueType.NUMBER,
1413
+ decimalPlaces: 0,
1414
+ useCompactNotation: false,
1415
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1416
+ },
1417
+ [MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS]: {
1418
+ title: 'Meta Video 95% Watched Views',
1419
+ description: 'The number of times your video ads were watched to at least 95% completion.',
1420
+ sumPrefix: '',
1421
+ sumSuffix: '',
1422
+ avgPrefix: '',
1423
+ avgSuffix: '',
1424
+ icon: 'facebook',
1425
+ measure: MEASURE.CHANNEL_FB_VIDEO_P95_WATCHED_VIEWS,
1426
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1427
+ valueType: MeasureValueType.NUMBER,
1428
+ decimalPlaces: 0,
1429
+ useCompactNotation: false,
1430
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1431
+ },
1432
+ [MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS]: {
1433
+ title: 'Meta Video 100% Watched Views',
1434
+ description: 'The number of times your video ads were watched to 100% completion.',
1435
+ sumPrefix: '',
1436
+ sumSuffix: '',
1437
+ avgPrefix: '',
1438
+ avgSuffix: '',
1439
+ icon: 'facebook',
1440
+ measure: MEASURE.CHANNEL_FB_VIDEO_P100_WATCHED_VIEWS,
1441
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1442
+ valueType: MeasureValueType.NUMBER,
1443
+ decimalPlaces: 0,
1444
+ useCompactNotation: false,
1445
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1446
+ },
1447
+ [MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY]: {
1448
+ title: 'Meta Video Thruplay Views',
1449
+ description: 'The number of videos watched to completion or for at least 15 seconds.',
1450
+ sumPrefix: '',
1451
+ sumSuffix: '',
1452
+ avgPrefix: '',
1453
+ avgSuffix: '',
1454
+ icon: 'facebook',
1455
+ measure: MEASURE.CHANNEL_FB_VIDEO_VIEWS_THRUPLAY,
1456
+ category: MEASURE_CATEGORY.FACEBOOK_REPORTED,
1457
+ valueType: MeasureValueType.NUMBER,
1458
+ decimalPlaces: 0,
1459
+ useCompactNotation: false,
1460
+ applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
1461
+ },
636
1462
  };
637
1463
  //# sourceMappingURL=facebook-measure-definitions.js.map