@adtrackify/at-tracking-event-types 3.3.2 → 3.3.3

package/dist/esm/types/api/measures/definitions/core-measure-definitions.js

@@ -1,444 +1,444 @@
-import { MEASURE } from '../measures';
-import { MEASURE_CATEGORY } from './measure-categories';
-import { MeasureValueType } from './measure-value-type';
-import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts';
-export const CORE_MEASURES_MAP = {
-    [MEASURE.CORE_CPA]: {
-        title: 'CPA: (Cost Per Acquisition)',
-        description: 'The amount spent per acquisition. (Total Amount Spent / # Conversions)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_CPA,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_CPA]: {
-        title: 'NCPA: (New Customer Cost Per Acquisition)',
-        description: 'The amount spent per new customer acquisition. (Total Amount Spent / # New Customer Conversions)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_RETURNING_CUSTOMER_CPA]: {
-        title: 'RCPA: (Returning Customer Cost Per Acquisition)',
-        description: 'The amount spent per returning customer acquisition. (Total Amount Spent / # Returning Customer Conversions)',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RETURNING_CUSTOMER_CPA,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_MER]: {
-        title: 'MER (Marketing Efficiency Ratio)',
-        description: 'Marketing Efficiency Ratio using Total Revenue. (Total Ad Spend / Total Revenue) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_MER,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_MER_NET]: {
-        title: 'MER (Net Sales): Marketing Efficiency Ratio using Net Sales',
-        description: 'Marketing Efficiency Ratio using Net Sales. (Total Ad Spend / Net Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_MER_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_MER_GROSS]: {
-        title: 'MER (Gross Sales): Marketing Efficiency Ratio using Gross Sales',
-        description: 'Marketing Efficiency Ratio using Gross Sales. (Total Ad Spend / Gross Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_MER_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_ROAS_TOTAL]: {
-        title: 'ROAS (Revenue): Return on Ad Spend using Total Sales',
-        description: 'Total Revenue / Total Ad Spend',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_ROAS_TOTAL,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CORE_ROAS]
-    },
-    [MEASURE.CORE_ROAS_GROSS]: {
-        title: 'ROAS (Gross Sales): Return on Ad Spend using Gross Sales',
-        description: 'Gross Sales / Total Ad Spend',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_ROAS_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_ROAS_NET]: {
-        title: 'ROAS (Net Sales): Return on Ad Spend using Net Sales',
-        description: 'Net Sales / Total Ad Spend',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_ROAS_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_SPEND_GROSS_PERCENT]: {
-        title: 'Ad Spend as a percentage of Gross Sales',
-        description: 'The percentage of gross sales that were spent on ads. (Amount Spent / Gross Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_SPEND_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_SPEND_NET_PERCENT]: {
-        title: 'Ad Spend % of Net Sales',
-        description: 'The percentage of net sales that were spent on ads. (Amount Spent / Net Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_SPEND_NET_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_RAAD]: {
-        title: 'RAAD - (Revenue after Discounts, Returns, Ad Spend)',
-        description: 'Total Revenue - Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_RAAD_GROSS]: {
-        title: 'RAAD (Gross Sales): Revenue after Discounts, Returns, Ad Spend',
-        description: 'Gross Sales - Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_RAAD_NET]: {
-        title: 'RAAD (Net Sales): Revenue after Discounts, Returns, Ad Spend',
-        description: 'Net Sales - Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
-        title: 'RAAD % of Total',
-        description: 'RAAD as a percentage of Total Revenue. (RAAD / Total Revenue) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_TOTAL_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_RAAD_GROSS_PERCENT]: {
-        title: 'RAAD % of Gross',
-        description: 'RAAD as a percentage of Gross Sales. (RAAD / Gross Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_RAAD_NET_PERCENT]: {
-        title: 'RAAD % of Net',
-        description: 'RAAD as a percentage of Net Sales. (RAAD / Net Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_RAAD_NET_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
-        title: 'NC-RAAD - (Revenue after Discounts, Returns, Ad Spend)',
-        description: 'Total Revenue - New Customer Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS]: {
-        title: 'NC-RAAD (Gross Sales): Revenue after Discounts, Returns, Ad Spend',
-        description: 'Gross Sales - New Customer Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_NET]: {
-        title: 'NC-RAAD (Net Sales): Revenue after Discounts, Returns, Ad Spend',
-        description: 'Net Sales - New Customer Ad Spend',
-        sumPrefix: '$',
-        sumSuffix: '',
-        avgPrefix: '$',
-        avgSuffix: '',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.CURRENCY,
-        decimalPlaces: 2,
-        useCompactNotation: true,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
-        title: 'NC-RAAD % of Total',
-        description: 'NC-RAAD as a percentage of Total Revenue. (NC-RAAD / Total Revenue) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT]: {
-        title: 'NC-RAAD % of Gross',
-        description: 'NC-RAAD as a percentage of Gross Sales. (NC-RAAD / Gross Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT]: {
-        title: 'NC-RAAD % of Net',
-        description: 'NC-RAAD as a percentage of Net Sales. (NC-RAAD / Net Sales) * 100',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
-        title: 'NC-ROAS (New Customer Return On Ad Spend)',
-        description: '(New Customer Revenue / Ad Spend)',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-        aliases: [MEASURE.CORE_NEW_CUSTOMER_ROAS]
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS]: {
-        title: 'NC-ROAS GROSS (New Customer Return On Ad Spend)',
-        description: '(New Customer Gross Sales / Ad Spend)',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_ROAS_NET]: {
-        title: 'NC-ROAS NET (New Customer Return On Ad Spend)',
-        description: '(New Customer Net Sales / Ad Spend)',
-        sumPrefix: '',
-        sumSuffix: 'x',
-        avgPrefix: '',
-        avgSuffix: 'x',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.MULTIPLIER,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_MER]: {
-        title: 'NC-MER (New Customer Marketing Efficiency Ratio)',
-        description: 'Marketing Efficiency Ratio using Total Revenue. (Total Ad Spend / New Customer Revenue)',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_MER,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_MER_GROSS]: {
-        title: 'NC-MER GROSS (New Customer Marketing Efficiency Ratio)',
-        description: 'Marketing Efficiency Ratio using Gross Sales. (Total Ad Spend / New Customer Gross Sales)',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_MER_GROSS,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    },
-    [MEASURE.CORE_NEW_CUSTOMER_MER_NET]: {
-        title: 'NC-MER NET (New Customer Marketing Efficiency Ratio)',
-        description: 'Marketing Efficiency Ratio using Net Sales. (Total Ad Spend / New Customer Net Sales)',
-        sumPrefix: '',
-        sumSuffix: '%',
-        avgPrefix: '',
-        avgSuffix: '%',
-        icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_MER_NET,
-        category: MEASURE_CATEGORY.UPSTACK_DATA,
-        valueType: MeasureValueType.PERCENTAGE,
-        decimalPlaces: 2,
-        useCompactNotation: false,
-        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
-    }
-};
+import { MEASURE } from '../measures';
+import { MEASURE_CATEGORY } from './measure-categories';
+import { MeasureValueType } from './measure-value-type';
+import { CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS, STANDARD_APPLICABLE_CONTEXTS } from './measure-applicable-contexts';
+export const CORE_MEASURES_MAP = {
+    [MEASURE.CORE_CPA]: {
+        title: 'CPA: (Cost Per Acquisition)',
+        description: 'The amount spent per acquisition. (Total Amount Spent / # Conversions)',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_CPA]: {
+        title: 'NCPA: (New Customer Cost Per Acquisition)',
+        description: 'The amount spent per new customer acquisition. (Total Amount Spent / # New Customer Conversions)',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_RETURNING_CUSTOMER_CPA]: {
+        title: 'RCPA: (Returning Customer Cost Per Acquisition)',
+        description: 'The amount spent per returning customer acquisition. (Total Amount Spent / # Returning Customer Conversions)',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RETURNING_CUSTOMER_CPA,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_MER]: {
+        title: 'MER (Marketing Efficiency Ratio)',
+        description: 'Marketing Efficiency Ratio using Total Revenue. (Total Ad Spend / Total Revenue) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_MER,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_MER_NET]: {
+        title: 'MER (Net Sales): Marketing Efficiency Ratio using Net Sales',
+        description: 'Marketing Efficiency Ratio using Net Sales. (Total Ad Spend / Net Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_MER_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_MER_GROSS]: {
+        title: 'MER (Gross Sales): Marketing Efficiency Ratio using Gross Sales',
+        description: 'Marketing Efficiency Ratio using Gross Sales. (Total Ad Spend / Gross Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_MER_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_ROAS_TOTAL]: {
+        title: 'ROAS (Revenue): Return on Ad Spend using Total Sales',
+        description: 'Total Revenue / Total Ad Spend',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_ROAS_TOTAL,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CORE_ROAS]
+    },
+    [MEASURE.CORE_ROAS_GROSS]: {
+        title: 'ROAS (Gross Sales): Return on Ad Spend using Gross Sales',
+        description: 'Gross Sales / Total Ad Spend',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_ROAS_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_ROAS_NET]: {
+        title: 'ROAS (Net Sales): Return on Ad Spend using Net Sales',
+        description: 'Net Sales / Total Ad Spend',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_ROAS_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_SPEND_GROSS_PERCENT]: {
+        title: 'Ad Spend as a percentage of Gross Sales',
+        description: 'The percentage of gross sales that were spent on ads. (Amount Spent / Gross Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_SPEND_GROSS_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_SPEND_NET_PERCENT]: {
+        title: 'Ad Spend % of Net Sales',
+        description: 'The percentage of net sales that were spent on ads. (Amount Spent / Net Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_SPEND_NET_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_RAAD]: {
+        title: 'RAAD - (Revenue after Discounts, Returns, Ad Spend)',
+        description: 'Total Revenue - Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_RAAD_GROSS]: {
+        title: 'RAAD (Gross Sales): Revenue after Discounts, Returns, Ad Spend',
+        description: 'Gross Sales - Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_RAAD_NET]: {
+        title: 'RAAD (Net Sales): Revenue after Discounts, Returns, Ad Spend',
+        description: 'Net Sales - Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_RAAD_TOTAL_PERCENT]: {
+        title: 'RAAD % of Total',
+        description: 'RAAD as a percentage of Total Revenue. (RAAD / Total Revenue) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_TOTAL_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_RAAD_GROSS_PERCENT]: {
+        title: 'RAAD % of Gross',
+        description: 'RAAD as a percentage of Gross Sales. (RAAD / Gross Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_GROSS_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_RAAD_NET_PERCENT]: {
+        title: 'RAAD % of Net',
+        description: 'RAAD as a percentage of Net Sales. (RAAD / Net Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RAAD_NET_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD]: {
+        title: 'NC-RAAD - (Revenue after Discounts, Returns, Ad Spend)',
+        description: 'Total Revenue - New Customer Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS]: {
+        title: 'NC-RAAD (Gross Sales): Revenue after Discounts, Returns, Ad Spend',
+        description: 'Gross Sales - New Customer Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_NET]: {
+        title: 'NC-RAAD (Net Sales): Revenue after Discounts, Returns, Ad Spend',
+        description: 'Net Sales - New Customer Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.CURRENCY,
+        decimalPlaces: 2,
+        useCompactNotation: true,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT]: {
+        title: 'NC-RAAD % of Total',
+        description: 'NC-RAAD as a percentage of Total Revenue. (NC-RAAD / Total Revenue) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_TOTAL_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT]: {
+        title: 'NC-RAAD % of Gross',
+        description: 'NC-RAAD as a percentage of Gross Sales. (NC-RAAD / Gross Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_GROSS_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT]: {
+        title: 'NC-RAAD % of Net',
+        description: 'NC-RAAD as a percentage of Net Sales. (NC-RAAD / Net Sales) * 100',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_RAAD_NET_PERCENT,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL]: {
+        title: 'NC-ROAS (New Customer Return On Ad Spend)',
+        description: '(New Customer Revenue / Ad Spend)',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_TOTAL,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+        aliases: [MEASURE.CORE_NEW_CUSTOMER_ROAS]
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS]: {
+        title: 'NC-ROAS GROSS (New Customer Return On Ad Spend)',
+        description: '(New Customer Gross Sales / Ad Spend)',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_NET]: {
+        title: 'NC-ROAS NET (New Customer Return On Ad Spend)',
+        description: '(New Customer Net Sales / Ad Spend)',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.MULTIPLIER,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: STANDARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_MER]: {
+        title: 'NC-MER (New Customer Marketing Efficiency Ratio)',
+        description: 'Marketing Efficiency Ratio using Total Revenue. (Total Ad Spend / New Customer Revenue)',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_MER,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_MER_GROSS]: {
+        title: 'NC-MER GROSS (New Customer Marketing Efficiency Ratio)',
+        description: 'Marketing Efficiency Ratio using Gross Sales. (Total Ad Spend / New Customer Gross Sales)',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_MER_GROSS,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_MER_NET]: {
+        title: 'NC-MER NET (New Customer Marketing Efficiency Ratio)',
+        description: 'Marketing Efficiency Ratio using Net Sales. (Total Ad Spend / New Customer Net Sales)',
+        sumPrefix: '',
+        sumSuffix: '%',
+        avgPrefix: '',
+        avgSuffix: '%',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_MER_NET,
+        category: MEASURE_CATEGORY.UPSTACK_DATA,
+        valueType: MeasureValueType.PERCENTAGE,
+        decimalPlaces: 2,
+        useCompactNotation: false,
+        applicableContexts: CUSTOM_DASHBOARD_APPLICABLE_CONTEXTS,
+    }
+};
 //# sourceMappingURL=core-measure-definitions.js.map