@adtrackify/at-tracking-event-types 3.1.36 → 3.1.38

package/dist/esm/types/api/measures/definitions/core-measure-definitions.d.ts

@@ -60,7 +60,7 @@ export declare const CORE_MEASURES_MAP: {
         icon: string;
         measure: MEASURE;
     };
-    "core.rradd": {
+    "core.spend_gross_percent": {
         title: string;
         description: string;
         sumPrefix: string;
@@ -70,7 +70,17 @@ export declare const CORE_MEASURES_MAP: {
         icon: string;
         measure: MEASURE;
     };
-    "core.spend_gross_percent": {
+    "core.spend_net_percent": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "core.rradd": {
         title: string;
         description: string;
         sumPrefix: string;
@@ -90,7 +100,17 @@ export declare const CORE_MEASURES_MAP: {
         icon: string;
         measure: MEASURE;
     };
-    "core.new_customer_roas": {
+    "core.new_customer_roas_gross": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "core.new_customer_roas_net": {
         title: string;
         description: string;
         sumPrefix: string;

package/dist/esm/types/api/measures/definitions/core-measure-definitions.js

@@ -60,29 +60,39 @@ export const CORE_MEASURES_MAP = {
         icon: 'upstack',
         measure: MEASURE.CORE_ROAS_GROSS,
     },
-    [MEASURE.CORE_RRADD]: {
-        title: 'RRADD - (Revenue after Discounts, Returns, Ad Spend)',
-        description: 'Net Sales - Ad Spend',
+    [MEASURE.CORE_SPEND_GROSS_PERCENT]: {
+        title: 'Ad Spend % of Gross Sales',
+        description: 'The percentage of gross sales that were spent on ads. (Amount Spent / Gross Sales) * 100',
         sumPrefix: '',
-        sumSuffix: '$',
+        sumSuffix: '%',
         avgPrefix: '',
-        avgSuffix: '$',
+        avgSuffix: '%',
         icon: 'upstack',
-        measure: MEASURE.CORE_RRADD,
+        measure: MEASURE.CORE_SPEND_GROSS_PERCENT,
     },
-    [MEASURE.CORE_SPEND_GROSS_PERCENT]: {
-        title: 'Ad Spend Gross Sales Percentage',
-        description: 'The percentage of gross sales that were spent on ads. (Amount Spent / Gross Sales) * 100',
+    [MEASURE.CORE_SPEND_NET_PERCENT]: {
+        title: 'Ad Spend % of Net Sales',
+        description: 'The percentage of net sales that were spent on ads. (Amount Spent / Net Sales) * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
         avgSuffix: '%',
         icon: 'upstack',
-        measure: MEASURE.CORE_SPEND_GROSS_PERCENT,
+        measure: MEASURE.CORE_SPEND_NET_PERCENT,
+    },
+    [MEASURE.CORE_RRADD]: {
+        title: 'RRADD - (Revenue after Discounts, Returns, Ad Spend)',
+        description: 'Net Sales - Ad Spend',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'upstack',
+        measure: MEASURE.CORE_RRADD,
     },
     [MEASURE.CORE_RRADD_GROSS_PERCENT]: {
         title: 'RRADD % of Gross',
-        description: 'RRADD as a percentage of Gross Sales (RRADD / Gross Sales) * 100',
+        description: 'RRADD as a percentage of Gross Sales. (RRADD / Gross Sales) * 100',
         sumPrefix: '',
         sumSuffix: '%',
         avgPrefix: '',
@@ -90,15 +100,25 @@ export const CORE_MEASURES_MAP = {
         icon: 'upstack',
         measure: MEASURE.CORE_RRADD_GROSS_PERCENT,
     },
-    [MEASURE.CORE_NEW_CUSTOMER_ROAS]: {
-        title: 'NC-ROAS (New Customer Return On Ad Spend)',
-        description: '(New Customer Revenue / Ad Spend)',
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS]: {
+        title: 'NC-ROAS GROSS (New Customer Return On Ad Spend)',
+        description: '(New Customer Gross Sales / Ad Spend)',
+        sumPrefix: '',
+        sumSuffix: 'x',
+        avgPrefix: '',
+        avgSuffix: 'x',
+        icon: 'upstack',
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_GROSS,
+    },
+    [MEASURE.CORE_NEW_CUSTOMER_ROAS_NET]: {
+        title: 'NC-ROAS NET (New Customer Return On Ad Spend)',
+        description: '(New Customer Net Sales / Ad Spend)',
         sumPrefix: '',
         sumSuffix: 'x',
         avgPrefix: '',
         avgSuffix: 'x',
         icon: 'upstack',
-        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS,
+        measure: MEASURE.CORE_NEW_CUSTOMER_ROAS_NET,
     },
 };
 //# sourceMappingURL=core-measure-definitions.js.map

package/dist/esm/types/api/measures/definitions/core-measure-definitions.js.map

@@ -1 +1 @@
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package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.d.ts

@@ -90,6 +90,16 @@ export declare const FACEBOOK_MEASURES_MAP: {
         icon: string;
         measure: MEASURE;
     };
+    "fb.purchases_value": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
     "fb.frequency": {
         title: string;
         description: string;
@@ -120,4 +130,234 @@ export declare const FACEBOOK_MEASURES_MAP: {
         icon: string;
         measure: MEASURE;
     };
+    "fb.reach": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.cpp": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.unique_clicks": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.cost_per_unique_click": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.inline_clicks": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.cost_per_inline_click": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.outbound_clicks": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.cost_per_outbound_click": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.view_contents": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.view_contents_value": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.view_contents_cost": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.add_to_carts": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.add_to_carts_value": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.add_to_carts_cost": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.initiate_checkouts": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.initiate_checkouts_value": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.initiate_checkouts_cost": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.leads": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.leads_value": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.leads_cost": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.video_views": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.video_views_cost": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
+    "fb.video_plays": {
+        title: string;
+        description: string;
+        sumPrefix: string;
+        sumSuffix: string;
+        avgPrefix: string;
+        avgSuffix: string;
+        icon: string;
+        measure: MEASURE;
+    };
 };

package/dist/esm/types/api/measures/definitions/facebook-measure-definitions.js

@@ -34,9 +34,9 @@ export const FACEBOOK_MEASURES_MAP = {
         title: 'Facebook ROAS',
         description: 'The return on ad spend from your Facebook ads.',
         sumPrefix: '',
-        sumSuffix: '',
+        sumSuffix: 'x',
         avgPrefix: '',
-        avgSuffix: '',
+        avgSuffix: 'x',
         icon: 'facebook',
         measure: MEASURE.FB_ROAS,
     },
@@ -90,6 +90,16 @@ export const FACEBOOK_MEASURES_MAP = {
         icon: 'facebook',
         measure: MEASURE.FB_PURCHASES,
     },
+    [MEASURE.FB_PURCHASES_VALUE]: {
+        title: 'Facebook Purchases Value',
+        description: 'The total value of Facebook attributed purchases.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_PURCHASES_VALUE,
+    },
     [MEASURE.FB_FREQUENCY]: {
         title: 'Facebook Frequency',
         description: 'The frequency of the Facebook ad.',
@@ -104,15 +114,15 @@ export const FACEBOOK_MEASURES_MAP = {
         title: 'New Customer ROAS',
         description: 'The return on ad spend from new customers.',
         sumPrefix: '',
-        sumSuffix: '',
+        sumSuffix: 'x',
         avgPrefix: '',
-        avgSuffix: '',
+        avgSuffix: 'x',
         icon: 'facebook',
         measure: MEASURE.FB_NEW_CUSTOMER_ROAS,
     },
     [MEASURE.FB_NEW_CUSTOMER_CPA]: {
-        title: 'New Customer CPA',
-        description: 'The cost per new customer.',
+        title: 'Facebook New Customer CPA',
+        description: 'The cost per acquisition for new customers from Facebook ads.',
         sumPrefix: '$',
         sumSuffix: '',
         avgPrefix: '$',
@@ -120,5 +130,235 @@ export const FACEBOOK_MEASURES_MAP = {
         icon: 'facebook',
         measure: MEASURE.FB_NEW_CUSTOMER_CPA,
     },
+    [MEASURE.FB_REACH]: {
+        title: 'Facebook Reach',
+        description: 'The number of unique people who saw your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_REACH,
+    },
+    [MEASURE.FB_CPP]: {
+        title: 'Facebook CPP',
+        description: 'The cost per 1,000 people reached by your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_CPP,
+    },
+    [MEASURE.FB_UNIQUE_CLICKS]: {
+        title: 'Facebook Unique Clicks',
+        description: 'The number of unique people who clicked your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_UNIQUE_CLICKS,
+    },
+    [MEASURE.FB_COST_PER_UNIQUE_CLICK]: {
+        title: 'Facebook Cost per Unique Click',
+        description: 'The average cost per unique click on your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_COST_PER_UNIQUE_CLICK,
+    },
+    [MEASURE.FB_INLINE_CLICKS]: {
+        title: 'Facebook Inline Clicks',
+        description: 'The number of clicks on links within your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_INLINE_CLICKS,
+    },
+    [MEASURE.FB_COST_PER_INLINE_CLICK]: {
+        title: 'Facebook Cost per Inline Click',
+        description: 'The average cost per inline click on your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_COST_PER_INLINE_CLICK,
+    },
+    [MEASURE.FB_OUTBOUND_CLICKS]: {
+        title: 'Facebook Outbound Clicks',
+        description: 'The number of clicks to external destinations from your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_OUTBOUND_CLICKS,
+    },
+    [MEASURE.FB_COST_PER_OUTBOUND_CLICK]: {
+        title: 'Facebook Cost per Outbound Click',
+        description: 'The average cost per outbound click from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_COST_PER_OUTBOUND_CLICK,
+    },
+    [MEASURE.FB_VIEW_CONTENTS]: {
+        title: 'Facebook View Contents',
+        description: 'The number of content views from your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_VIEW_CONTENTS,
+    },
+    [MEASURE.FB_VIEW_CONTENTS_VALUE]: {
+        title: 'Facebook View Contents Value',
+        description: 'The total value of content views from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_VIEW_CONTENTS_VALUE,
+    },
+    [MEASURE.FB_VIEW_CONTENTS_COST]: {
+        title: 'Facebook View Contents Cost',
+        description: 'The cost per content view from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_VIEW_CONTENTS_COST,
+    },
+    [MEASURE.FB_ADD_TO_CARTS]: {
+        title: 'Facebook Add to Carts',
+        description: 'The number of add to cart actions from your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_ADD_TO_CARTS,
+    },
+    [MEASURE.FB_ADD_TO_CARTS_VALUE]: {
+        title: 'Facebook Add to Carts Value',
+        description: 'The total value of add to cart actions from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_ADD_TO_CARTS_VALUE,
+    },
+    [MEASURE.FB_ADD_TO_CARTS_COST]: {
+        title: 'Facebook Add to Carts Cost',
+        description: 'The cost per add to cart action from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_ADD_TO_CARTS_COST,
+    },
+    [MEASURE.FB_INITIATE_CHECKOUTS]: {
+        title: 'Facebook Initiate Checkouts',
+        description: 'The number of checkout initiations from your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_INITIATE_CHECKOUTS,
+    },
+    [MEASURE.FB_INITIATE_CHECKOUTS_VALUE]: {
+        title: 'Facebook Initiate Checkouts Value',
+        description: 'The total value of checkout initiations from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_INITIATE_CHECKOUTS_VALUE,
+    },
+    [MEASURE.FB_INITIATE_CHECKOUTS_COST]: {
+        title: 'Facebook Initiate Checkouts Cost',
+        description: 'The cost per checkout initiation from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_INITIATE_CHECKOUTS_COST,
+    },
+    [MEASURE.FB_LEADS]: {
+        title: 'Facebook Leads',
+        description: 'The number of leads generated from your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_LEADS,
+    },
+    [MEASURE.FB_LEADS_VALUE]: {
+        title: 'Facebook Leads Value',
+        description: 'The total value of leads generated from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_LEADS_VALUE,
+    },
+    [MEASURE.FB_LEADS_COST]: {
+        title: 'Facebook Leads Cost',
+        description: 'The cost per lead from your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_LEADS_COST,
+    },
+    [MEASURE.FB_VIDEO_VIEWS]: {
+        title: 'Facebook Video Views',
+        description: 'The number of video views on your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_VIDEO_VIEWS,
+    },
+    [MEASURE.FB_VIDEO_VIEWS_COST]: {
+        title: 'Facebook Video Views Cost',
+        description: 'The cost per video view on your Facebook ads.',
+        sumPrefix: '$',
+        sumSuffix: '',
+        avgPrefix: '$',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_VIDEO_VIEWS_COST,
+    },
+    [MEASURE.FB_VIDEO_PLAYS]: {
+        title: 'Facebook Video Plays',
+        description: 'The number of video plays on your Facebook ads.',
+        sumPrefix: '',
+        sumSuffix: '',
+        avgPrefix: '',
+        avgSuffix: '',
+        icon: 'facebook',
+        measure: MEASURE.FB_VIDEO_PLAYS,
+    },
 };
 //# sourceMappingURL=facebook-measure-definitions.js.map