@adcp/sdk 7.10.2 → 7.11.1

package/compliance/cache/3.1.0-rc.2/specialisms/sales-non-guaranteed/index.yaml

@@ -0,0 +1,546 @@
+id: sales_non_guaranteed
+version: "1.0.0"
+title: "Non-guaranteed auction-based media buy"
+protocol: media-buy
+category: sales_non_guaranteed
+summary: "Seller agent for auction-based, non-guaranteed buying where the buyer sets bid prices and budgets."
+track: media_buy
+required_tools:
+  - sync_governance
+  - get_products
+  - create_media_buy
+requires_scenarios:
+  - media_buy_seller/audience_buy_flow
+  - media_buy_seller/clicks_buy_flow
+  - media_buy_seller/completed_views_buy_flow
+  - media_buy_seller/delivery_reporting
+  - media_buy_seller/event_dedup_flow
+  - media_buy_seller/frequency_cap_enforcement
+  - media_buy_seller/inventory_list_no_match
+  - media_buy_seller/inventory_list_targeting
+  - media_buy_seller/invalid_transitions
+  - media_buy_seller/pending_creatives_to_start
+  - media_buy_seller/per_creative_conversion_attribution
+  - media_buy_seller/performance_buy_flow
+  - media_buy_seller/performance_buy_flow_roas
+  - media_buy_seller/reach_buy_flow
+  - governance_aware_seller/governance_multi_agent_rejected
+
+# Cross-step assertion (adcp#2664). status.monotonic rejects resource
+# status transitions observed across steps that aren't on the spec
+# lifecycle graph — e.g. active → pending_creatives on a media_buy.
+invariants:
+  - status.monotonic
+
+context:
+  governance_agent_url: "https://test-agent.adcontextprotocol.org"
+
+narrative: |
+  You run a sell-side platform with auction-based inventory. Non-guaranteed buys don't
+  require IOs or human approval — the buyer sets a bid price and budget, and your platform
+  runs the auction. Delivery is best-effort based on bid competitiveness.
+
+  The buyer discovers products with bid guidance and any declared floors, creates a buy
+  with bid prices per package, monitors win rates and pacing, and adjusts bids or budgets
+  in-flight to optimize performance.
+
+  This storyboard covers the non-guaranteed buying path — fast setup, no human approval,
+  real-time optimization through bid and budget adjustments.
+
+agent:
+  interaction_model: media_buy_seller
+  capabilities:
+    - sells_media
+    - supports_non_guaranteed
+    - auction_based
+  examples:
+    - "SSP with programmatic auction inventory"
+    - "Exchange-based publisher platform"
+    - "Open marketplace seller"
+
+caller:
+  role: buyer_agent
+  example: "Scope3 (DSP)"
+
+prerequisites:
+  description: |
+    The caller needs a brand identity and operator credentials. Non-guaranteed buys
+    typically have lower barriers to entry — no IO signing required. The test kit
+    provides a sample brand (Acme Outdoor) with bid parameters suitable for testing
+    the auction-based flow.
+  test_kit: "test-kits/acme-outdoor.yaml"
+  controller_seeding: true
+
+fixtures:
+  products:
+    - product_id: "sports_display_auction"
+      delivery_type: "non_guaranteed"
+      channels: ["display"]
+      format_ids:
+        - id: "display_300x250"
+    - product_id: "outdoor_video_auction"
+      delivery_type: "non_guaranteed"
+      channels: ["video"]
+      format_ids:
+        - id: "video_30s"
+  pricing_options:
+    - product_id: "sports_display_auction"
+      pricing_option_id: "cpm_auction"
+      pricing_model: "cpm"
+      currency: "USD"
+      floor_price: 5.0
+      price_guidance:
+        p50: 6.0
+        p75: 7.0
+    - product_id: "outdoor_video_auction"
+      pricing_option_id: "cpm_auction"
+      pricing_model: "cpm"
+      currency: "USD"
+      floor_price: 15.0
+      price_guidance:
+        p50: 16.0
+        p75: 18.0
+
+phases:
+  - id: capability_discovery
+    title: "Capability discovery"
+    narrative: |
+      The buyer calls get_adcp_capabilities to confirm the agent supports media buying before sending briefs or creating buys.
+
+    steps:
+      - id: get_capabilities
+        title: "Check agent capabilities"
+        narrative: |
+          Verify that the agent declares the expected protocol support before
+          proceeding with domain-specific operations.
+        task: get_adcp_capabilities
+        schema_ref: "protocol/get-adcp-capabilities-request.json"
+        response_schema_ref: "protocol/get-adcp-capabilities-response.json"
+        doc_ref: "/protocol/get_adcp_capabilities"
+        comply_scenario: capability_discovery
+        stateful: false
+        expected: |
+          Return capabilities declaring media_buy in supported_protocols, confirming the agent sells media.
+        sample_request:
+          context:
+            correlation_id: "sales_non_guaranteed--get_capabilities"
+        validations:
+          - check: response_schema
+            description: "Response matches get-adcp-capabilities-response.json schema"
+          - check: field_present
+            path: "supported_protocols"
+            description: "Agent declares supported protocols"
+
+          - check: field_present
+            path: "context"
+            description: "Response echoes back the context object"
+          - check: field_value
+            path: "context.correlation_id"
+            value: "sales_non_guaranteed--get_capabilities"
+            description: "Context correlation_id returned unchanged"
+  - id: product_discovery
+    title: "Discover auction-based products"
+    narrative: |
+      The buyer sends a brief to discover your non-guaranteed inventory. Products
+      come back with delivery_type: non_guaranteed, bid guidance, and any declared floors
+      that helps the buyer set competitive bids.
+
+    steps:
+      - id: get_products_brief
+        title: "Send a brief for non-guaranteed inventory"
+        narrative: |
+          The buyer describes what they want. Your platform returns non-guaranteed
+          products with auction mechanics: floor prices, recommended bid ranges,
+          estimated win rates at different bid levels, and available audience segments.
+        task: get_products
+        schema_ref: "media-buy/get-products-request.json"
+        response_schema_ref: "media-buy/get-products-response.json"
+        doc_ref: "/media-buy/task-reference/get_products"
+        comply_scenario: full_sales_flow
+        stateful: false
+        expected: |
+          Return non-guaranteed products matching the brief. Each product should include:
+          - product_id: unique identifier
+          - name and description
+          - delivery_type: non_guaranteed
+          - pricing_models: auction-based pricing with bid guidance and any declared floor_price
+          - forecast: estimated impressions at different bid levels (best-effort)
+          - creative_format_ids: required creative formats
+          - targeting: available audiences and contexts
+
+        sample_request:
+          buying_mode: "brief"
+          brief: "Display and video inventory across sports and outdoor lifestyle sites. Q2 flight, $25K budget. Adults 25-54, US. Auction-based, looking for competitive CPMs."
+          filters:
+            delivery_type: "non_guaranteed"
+            is_fixed_price: false
+          account:
+            brand:
+              domain: "acmeoutdoor.example"
+            operator: "pinnacle-agency.example"
+
+          context:
+            correlation_id: "sales_non_guaranteed--get_products_brief"
+        context_outputs:
+          - path: "products[0].product_id"
+            key: "first_product_id"
+          - path: "products[0].pricing_options[0].pricing_option_id"
+            key: "first_pricing_option_id"
+          - path: "products[0].pricing_options[0].price_guidance.p50"
+            key: "first_bid_price"
+          - path: "products[0].pricing_options[0].price_guidance.p75"
+            key: "first_updated_bid_price"
+          - path: "products[1].product_id"
+            key: "second_product_id"
+          - path: "products[1].pricing_options[0].pricing_option_id"
+            key: "second_pricing_option_id"
+          - path: "products[1].pricing_options[0].price_guidance.p50"
+            key: "second_bid_price"
+          - path: "products[1].pricing_options[0].price_guidance.p75"
+            key: "second_updated_bid_price"
+        validations:
+          - check: response_schema
+            description: "Response matches get-products-response.json schema"
+          - check: field_present
+            path: "products"
+            description: "Response contains a products array"
+          - check: field_present
+            path: "products[0].product_id"
+            description: "Each product has a product_id"
+          - check: field_present
+            path: "products[0].delivery_type"
+            description: "Each product declares delivery_type: non_guaranteed"
+          - check: field_present
+            path: "products[1].product_id"
+            description: "At least two auction products are available for the multi-package buy"
+          - check: field_present
+            path: "products[0].pricing_options[0].price_guidance.p50"
+            description: "First auction pricing option declares median bid guidance used as the initial bid"
+          - check: field_present
+            path: "products[0].pricing_options[0].price_guidance.p75"
+            description: "First auction pricing option declares higher bid guidance used for the update"
+          - check: field_present
+            path: "products[1].pricing_options[0].price_guidance.p50"
+            description: "Second auction pricing option declares median bid guidance used as the initial bid"
+          - check: field_present
+            path: "products[1].pricing_options[0].price_guidance.p75"
+            description: "Second auction pricing option declares higher bid guidance used for the update"
+
+          - check: field_present
+            path: "context"
+            description: "Response echoes back the context object"
+          - check: field_value
+            path: "context.correlation_id"
+            value: "sales_non_guaranteed--get_products_brief"
+            description: "Context correlation_id returned unchanged"
+          - check: field_present
+            path: "products[0].format_ids"
+            description: "Products include format_ids for creative requirements"
+          - check: field_present
+            path: "products[0].format_ids[0].agent_url"
+            description: "Format IDs include agent_url — must match this agent's URL"
+          - check: field_present
+            path: "products[0].format_ids[0].id"
+            description: "Format IDs include id — must be accepted back in sync_creatives"
+  - id: create_buy
+    title: "Create non-guaranteed buy"
+    narrative: |
+      The buyer creates a media buy with bid prices per package. Since this is
+      non-guaranteed, no IO is required and no human approval is needed. The response
+      comes back as completed — the buy is immediately active and your platform starts
+      bidding in auctions on the buyer's behalf.
+
+    steps:
+      - id: sync_governance
+        title: "Register governance agent"
+        narrative: |
+          The buyer registers the configured governance agent on the account before
+          creating the auction-based media buy.
+        task: sync_governance
+        schema_ref: "account/sync-governance-request.json"
+        response_schema_ref: "account/sync-governance-response.json"
+        doc_ref: "/accounts/tasks/sync_governance"
+        stateful: true
+        expected: |
+          Acknowledge governance registration for the account:
+          - status: synced
+          - governance_agents[0].url echoes the configured governance agent
+
+        sample_request:
+          accounts:
+            - account:
+                brand:
+                  domain: "acmeoutdoor.example"
+                operator: "pinnacle-agency.example"
+              governance_agents:
+                - url: "$context.governance_agent_url"
+                  authentication:
+                    schemes: ["Bearer"]
+                    credentials: "gov-token-xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx"
+
+          idempotency_key: "$generate:uuid_v4#sales_non_guaranteed_create_buy_sync_governance"
+          context:
+            correlation_id: "sales_non_guaranteed--sync_governance"
+        validations:
+          - check: response_schema
+            description: "Response matches sync-governance-response.json schema"
+          - check: field_value
+            path: "accounts[0].status"
+            value: "synced"
+            description: "Governance agent is registered on the account"
+          - check: field_present
+            path: "context"
+            description: "Response echoes back the context object"
+          - check: field_value
+            path: "context.correlation_id"
+            value: "sales_non_guaranteed--sync_governance"
+            description: "Context correlation_id returned unchanged"
+      - id: create_media_buy
+        title: "Create a media buy with bid prices"
+        narrative: |
+          The buyer commits to non-guaranteed products with bid prices and budgets.
+          Your platform validates the bids against floor prices, confirms the buy
+          immediately (completed status), and begins auction participation.
+
+          Each package includes a bid_price that the buyer is willing to pay per unit
+          (CPM, CPC, etc.). The platform uses this to compete in auctions.
+        task: create_media_buy
+        schema_ref: "media-buy/create-media-buy-request.json"
+        response_schema_ref: "media-buy/create-media-buy-response.json"
+        doc_ref: "/media-buy/task-reference/create_media_buy"
+        comply_scenario: create_media_buy
+        stateful: true
+        expected: |
+          Return the media buy in completed status:
+          - media_buy_id: your platform's identifier
+          - status: active (no async approval needed)
+          - confirmed_at: timestamp
+          - packages: confirmed line items with bid prices acknowledged
+          - valid_actions: pause, update_bid, get_delivery
+
+          Bids below floor_price should be rejected with a clear error when the
+          pricing option declares a floor_price.
+
+        sample_request:
+          brand:
+            domain: "acmeoutdoor.example"
+          account:
+            brand:
+              domain: "acmeoutdoor.example"
+            operator: "pinnacle-agency.example"
+          start_time: "2026-04-01T00:00:00Z"
+          end_time: "2026-06-30T23:59:59Z"
+          packages:
+            - product_id: "$context.first_product_id"
+              budget: 10000
+              bid_price: "$context.first_bid_price"
+              pricing_option_id: "$context.first_pricing_option_id"
+              creative_assignments:
+                - creative_id: "display_trail_pro_300x250"
+            - product_id: "$context.second_product_id"
+              budget: 15000
+              bid_price: "$context.second_bid_price"
+              pricing_option_id: "$context.second_pricing_option_id"
+              creative_assignments:
+                - creative_id: "video_30s_trail_pro"
+
+          idempotency_key: "$generate:uuid_v4#sales_non_guaranteed_create_buy_create_media_buy"
+          context:
+            correlation_id: "sales_non_guaranteed--create_media_buy"
+        context_outputs:
+          - name: media_buy_id
+            path: "media_buy_id"
+          - name: first_package_id
+            path: "packages[0].package_id"
+          - name: second_package_id
+            path: "packages[1].package_id"
+        validations:
+          - check: response_schema
+            description: "Response matches create-media-buy-response.json schema"
+
+          - check: field_present
+            path: "context"
+            description: "Response echoes back the context object"
+          - check: field_value
+            path: "context.correlation_id"
+            value: "sales_non_guaranteed--create_media_buy"
+            description: "Context correlation_id returned unchanged"
+          - check: field_present
+            path: "packages[0].package_id"
+            description: "Seller assigns package_id — must be echoed in update_media_buy"
+          # Anti-façade: a real non-guaranteed buy creates line items / orders /
+          # campaigns in the seller's adserver or DSP. An adapter returning a
+          # shape-valid response with a fabricated media_buy_id but no upstream
+          # campaign created fails this check. Storyboards stay platform-agnostic —
+          # the assertion is "any upstream POST happened during this step",
+          # leaving the specific endpoint to the adopter's upstream stack.
+          - check: upstream_traffic
+            description: "create_media_buy caused upstream traffic creating the campaign"
+            min_count: 1
+            endpoint_pattern: "POST *"
+  - id: monitor_pacing
+    title: "Monitor win rates and pacing"
+    narrative: |
+      The non-guaranteed buy is live and bidding in auctions. The buyer checks
+      pacing to understand how competitive their bids are and whether the budget
+      is spending at the desired rate.
+
+    steps:
+      - id: get_media_buys_pacing
+        title: "Check buy status and pacing"
+        narrative: |
+          The buyer polls for the media buy status. Your platform returns the active
+          buy with pacing data — how much budget has been spent, win rates, and whether
+          the buy is on pace to exhaust the budget by the end of the flight.
+        task: get_media_buys
+        schema_ref: "media-buy/get-media-buys-request.json"
+        response_schema_ref: "media-buy/get-media-buys-response.json"
+        doc_ref: "/media-buy/task-reference/get_media_buys"
+        comply_scenario: media_buy_lifecycle
+        stateful: true
+        expected: |
+          Return the media buy with pacing data:
+          - media_buy_id: matches the buy created earlier
+          - status: active
+          - packages: line items with current spend, win rate, and pacing status
+          - valid_actions: update, pause, get_delivery
+
+        sample_request:
+          account:
+            brand:
+              domain: "acmeoutdoor.example"
+            operator: "pinnacle-agency.example"
+          media_buy_ids:
+            - "$context.media_buy_id"
+
+          context:
+            correlation_id: "sales_non_guaranteed--get_media_buys_pacing"
+        validations:
+          - check: response_schema
+            description: "Response matches get-media-buys-response.json schema"
+          - check: field_present
+            path: "media_buys[0].status"
+            description: "Media buy has a status"
+
+          - check: field_present
+            path: "context"
+            description: "Response echoes back the context object"
+          - check: field_value
+            path: "context.correlation_id"
+            value: "sales_non_guaranteed--get_media_buys_pacing"
+            description: "Context correlation_id returned unchanged"
+  - id: adjust_bids
+    title: "Adjust bids and budget"
+    narrative: |
+      Based on pacing data, the buyer adjusts bids or budgets in-flight. If a package
+      is underspending (low win rate), the buyer increases the bid. If a package is
+      overspending, the buyer decreases the bid or caps the daily budget.
+
+    steps:
+      - id: update_media_buy
+        title: "Update bid prices and budget"
+        narrative: |
+          The buyer modifies the active media buy — adjusting bid prices, reallocating
+          budget between packages, or changing daily spend caps. Your platform applies
+          the updates immediately to the live auction participation.
+        task: update_media_buy
+        schema_ref: "media-buy/update-media-buy-request.json"
+        response_schema_ref: "media-buy/update-media-buy-response.json"
+        doc_ref: "/media-buy/task-reference/update_media_buy"
+        comply_scenario: media_buy_lifecycle
+        stateful: true
+        expected: |
+          Apply the updates and return the modified media buy:
+          - media_buy_id: matches the existing buy
+          - status: active (still running)
+          - packages: updated line items reflecting new bids and budgets
+          - Changes take effect immediately for subsequent auctions
+
+        sample_request:
+          account:
+            brand:
+              domain: "acmeoutdoor.example"
+            operator: "pinnacle-agency.example"
+          media_buy_id: "$context.media_buy_id"
+          packages:
+            - package_id: "$context.first_package_id"
+              bid_price: "$context.first_updated_bid_price"
+              budget: 12000
+            - package_id: "$context.second_package_id"
+              bid_price: "$context.second_updated_bid_price"
+              budget: 13000
+
+          idempotency_key: "$generate:uuid_v4#sales_non_guaranteed_adjust_bids_update_media_buy"
+          context:
+            correlation_id: "sales_non_guaranteed--update_media_buy"
+        validations:
+          - check: response_schema
+            description: "Response matches update-media-buy-response.json schema"
+
+          - check: field_present
+            path: "context"
+            description: "Response echoes back the context object"
+          - check: field_value
+            path: "context.correlation_id"
+            value: "sales_non_guaranteed--update_media_buy"
+            description: "Context correlation_id returned unchanged"
+          # Anti-façade: a real update propagates bid/budget changes to the upstream
+          # auction platform. An adapter returning shape-valid responses without touching
+          # upstream fails this check. No identifier_paths here — media_buy_id is
+          # seller-assigned (dynamic context variable, not a buyer-supplied literal).
+          - check: upstream_traffic
+            description: "update_media_buy caused upstream traffic applying the bid/budget changes"
+            min_count: 1
+            endpoint_pattern: "POST *"
+  - id: delivery
+    title: "Delivery and auction metrics"
+    narrative: |
+      The buyer reviews delivery data including auction-specific metrics: win rates,
+      average clearing prices, and bid competitiveness across packages.
+
+    steps:
+      - id: get_delivery
+        title: "Check delivery with auction metrics"
+        narrative: |
+          The buyer requests delivery data for the active non-guaranteed media buy.
+          Your platform returns standard delivery metrics plus auction-specific data:
+          win rates, average clearing prices, bid-to-win ratios, and budget pacing.
+        task: get_media_buy_delivery
+        schema_ref: "media-buy/get-media-buy-delivery-request.json"
+        response_schema_ref: "media-buy/get-media-buy-delivery-response.json"
+        doc_ref: "/media-buy/task-reference/get_media_buy_delivery"
+        comply_scenario: reporting_flow
+        stateful: true
+        expected: |
+          Return delivery metrics for the non-guaranteed media buy:
+          - Per-package delivery: impressions, clicks, spend
+          - Win rate: percentage of auctions won per package
+          - Average clearing price: what the buyer actually paid vs. bid price
+          - Pacing: on track, ahead, behind relative to budget and flight dates
+          - Budget utilization: spent vs. committed
+
+        sample_request:
+          account:
+            brand:
+              domain: "acmeoutdoor.example"
+            operator: "pinnacle-agency.example"
+          media_buy_ids:
+            - "$context.media_buy_id"
+          include_package_daily_breakdown: true
+
+          context:
+            correlation_id: "sales_non_guaranteed--get_delivery"
+        validations:
+          - check: response_schema
+            description: "Response matches get-media-buy-delivery-response.json schema"
+          - check: field_present
+            path: "media_buy_deliveries"
+            description: "Response contains media buy delivery data"
+
+          - check: field_present
+            path: "context"
+            description: "Response echoes back the context object"
+          - check: field_value
+            path: "context.correlation_id"
+            value: "sales_non_guaranteed--get_delivery"
+            description: "Context correlation_id returned unchanged"