@adcp/sdk 6.7.0 → 6.9.0

package/skills/build-creative-agent/SKILL.md

@@ -5,874 +5,113 @@ description: Use when building an AdCP creative agent — an ad server, creative
 
 # Build a Creative Agent
 
-## Overview
+A creative agent accepts assets from buyers, stores or transforms them, and returns serving artifacts (tags, rendered manifests, previews). The fastest path to a passing agent is to **fork a worked adapter** that matches your archetype. This skill tells you which one and what cross-cutting rules apply.
 
-A creative agent manages the creative lifecycle: accepts assets from buyers, stores them in a library, builds serving tags, and renders previews. Unlike a generative seller (which also sells inventory), a creative agent is a standalone creative platform — it manages creatives but doesn't sell media.
+## Pick your fork target
 
-> **Common shape gotchas:** `PreviewCreativeResponse` is a three-way discriminated union (`single` | `batch` | `variant`); `BuildCreativeReturn` has 4 valid shapes (framework auto-wraps bare manifests); `VASTAsset` requires `delivery_type` (`'inline'` or `'redirect'`) before `content`/`vast_url`. See [SHAPE-GOTCHAS.md](../SHAPE-GOTCHAS.md) for the patterns adopters consistently get wrong on first pass — schema validators catch these at runtime; type checkers don't.
+Three creative archetypes; two have dedicated worked adapters, the third lives in `build-generative-seller-agent` because it's coupled with selling inventory.
 
-## When to Use
+| Specialism | Archetype | Fork this | Mock upstream | Storyboard |
+| --- | --- | --- | --- | --- |
+| `creative-ad-server` | Stateful library, pricing + billing (Innovid, Flashtalking, CM360, GAM-creative) | [`hello_creative_adapter_ad_server.ts`](../../examples/hello_creative_adapter_ad_server.ts) | `npx adcp mock-server creative-ad-server` | `creative_ad_server` |
+| `creative-template` | Stateless transform from inline manifest (Celtra, AudioStack, ElevenLabs, Resemble) | [`hello_creative_adapter_template.ts`](../../examples/hello_creative_adapter_template.ts) | `npx adcp mock-server creative-template` | `creative_template` |
+| `creative-generative` | Brief-to-creative generation (AI ad networks coupled with sales) | → `skills/build-generative-seller-agent/` | — | `creative_generative` |
 
-- User wants to build an ad server, creative management platform, or creative rendering service
-- User mentions `build_creative`, `preview_creative`, `sync_creatives`, or `list_creatives`
-- User references creative formats, VAST tags, serving tags, or creative libraries
+The `interaction_model` in each specialism's `index.yaml` is the forcing function: `stateful_ad_server`, `stateless_transform`, `stateless_generate`. Decide which one matches your business, then fork the adapter for that row.
 
-**Not this skill:**
-
-- Selling inventory + generating creatives → `skills/build-generative-seller-agent/`
-- Selling inventory (no creative management) → `skills/build-seller-agent/`
-- Serving audience segments → `skills/build-signals-agent/`
-
-## Specialisms This Skill Covers
-
-Creative specialisms are three distinct archetypes with materially different tool contracts. Pick the one that matches your platform — do not try to make one handler cover all three.
-
-| Specialism            | Archetype                           | `build_creative` behavior                                                                                                                       | `sync_creatives` behavior                                                          | See                                                      |
-| --------------------- | ----------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------- | ---------------------------------------------------------------------------------- | -------------------------------------------------------- |
-| `creative-ad-server`  | Stateful library, pricing + billing | Look up in library by `target_format_id`; return VAST/tag output with macro placeholders; price the output (`pricing_option_id`, `vendor_cost`) | Accept assets into the library; support `include_pricing=true` on `list_creatives` | [§ creative-ad-server](#specialism-creative-ad-server)   |
-| `creative-template`   | Stateless transform                 | Build from inline `creative_manifest` in the request; no `ctx.store` lookup; support `target_format_ids` (plural) for multi-format              | Not used — agents in this specialism are stateless                                 | [§ creative-template](#specialism-creative-template)     |
-| `creative-generative` | Brief-to-creative generation        | Generate assets from `message` + `brand.domain`; honor `quality: draft\|production`; support refinement (re-send manifest in)                   | Not used — output is ephemeral; buyer syncs to the seller separately               | [§ creative-generative](#specialism-creative-generative) |
-
-The `interaction_model` in each specialism's `index.yaml` is the forcing function: `stateful_ad_server`, `stateless_transform`, `stateless_generate`. Decide which one matches your business, then follow the archetype section below.
-
-## Protocol-Wide Requirements
-
-Full treatment in `skills/build-seller-agent/SKILL.md` §Protocol-Wide Requirements and §Composing. Minimum viable pointers for a creative agent:
-
-- **`idempotency_key`** on every mutating request (`sync_creatives`, `build_creative`, `report_usage`, any `sync_*` you implement). Pass `createIdempotencyStore` to `createAdcpServerFromPlatform(platform, { idempotency })`.
-- **Authentication** via `serve({ authenticate })` with `verifyApiKey`/`verifyBearer` from `@adcp/sdk/server`. Unauthenticated agents fail the universal `security_baseline` storyboard.
-- **Signature-header transparency**: accept requests with `Signature-Input`/`Signature` headers even if you don't claim `signed-requests`.
-
-## Webhooks (for async review pipelines)
-
-Creative review flows are naturally async — `sync_creatives` may return `pending_review` with a task envelope, and your review pipeline emits completion webhooks when the creative is approved, rejected, or transitions to a new state. `build_creative` for the ad-server archetype emits `report_usage` completion webhooks. Use `ctx.emitWebhook` — don't hand-roll `fetch` with HMAC signing.
-
-Pass `webhooks: { signerKey }` to `createAdcpServerFromPlatform(platform, { webhooks })` and call `ctx.emitWebhook({ url, payload, operation_id })` from any handler. The framework handles RFC 9421 signing, stable `idempotency_key` across retries, backoff + terminal error handling. Full pattern in [`skills/build-seller-agent/SKILL.md`](../build-seller-agent/SKILL.md) § Webhooks.
-
-**`operation_id` rules** (the top at-least-once-delivery bug): stable across retries. `creative_review.${creative_id}` or `report_usage.${report_batch_id}` — NOT a fresh UUID per retry.
-
-## Before Writing Code
+For exact response shapes, error codes, and optional fields, `docs/llms.txt` is the canonical reference. The fork target stays in sync with the spec because PR #1394's three-gate contract fails CI when it drifts.
 
-Determine these things. Ask the user — don't guess.
+## When to use this skill
 
-### 1. What kind of creative platform?
+- User wants to build an ad server, creative management platform, or audio creative agent
+- User mentions `sync_creatives`, `build_creative`, `list_creative_formats`, or VAST/tag generation
 
-- **Ad server** (Innovid, Flashtalking, CM360) — specialism `creative-ad-server`. Stateful library, builds serving tags (VAST, display tags), tracks delivery, reconciles billing.
-- **Creative management platform** (Celtra) — specialism `creative-template`. Stateless transformation from inline manifest, template rendering across formats.
-- **Generative creative agent** — specialism `creative-generative`. Takes a brief + brand reference, generates finished creatives from scratch (no inventory sold — that's `build-generative-seller-agent`).
-- **Publisher creative service** — accepts buyer assets, validates against publisher specs, renders previews. Usually pairs with `build-seller-agent` and doesn't claim a creative specialism on its own.
+**Not this skill:**
 
-### 2. What formats?
+- Brief-to-creative generation coupled with selling inventory (AI ad network) → `skills/build-generative-seller-agent/`
+- Publisher creative service that pairs with selling — usually a `build-seller-agent` adopter that omits a creative-* specialism claim
 
-Get specific formats the platform supports. Common ones:
+## Cross-cutting rules
 
-- **Display**: `display_300x250`, `display_728x90`, `display_160x600`
-- **Video**: `video_30s`, `vast_30s`, `video_15s`
-- **Native**: `native_content` (image + headline + description)
-- **Rich media**: `html5_300x250` (interactive HTML)
+Every creative agent hits the cross-cutting rules in [`../cross-cutting.md`](../cross-cutting.md). The high-traffic ones for creative agents (deep-linked to the rule):
 
-Each format needs: dimensions, accepted asset types (image, video, html, text), mime types.
+- [`idempotency_key`](../cross-cutting.md#idempotency_key-is-required-on-every-mutating-call) on `sync_creatives`, `build_creative`, `report_usage`
+- [Authentication](../cross-cutting.md#authentication-is-mandatory) — `serve({ authenticate })` baseline
+- [Webhooks](../cross-cutting.md#webhooks-stable-operation_id-across-retries) — `creative_review.${creative_id}` and `report_usage.${report_batch_id}` operation_ids must be stable across retries
 
-### 3. What operations?
+Two creative-specific notes on top of those:
 
-- **Sync** — accept and store creatives from buyers (always needed)
-- **List** — query the creative library with filtering (recommended)
-- **Preview** — render a visual preview of a creative (recommended)
-- **Build** — produce serving tags (VAST, display tags, etc.) from stored creatives (recommended)
+### Webhooks for async review pipelines
 
-### 4. Review pipeline?
+Creative review is naturally async. `sync_creatives` may return `pending_review` with a task envelope; your review pipeline emits `creative_review` completion webhooks when state transitions. `build_creative` for the ad-server archetype emits `report_usage` completion webhooks. Use `ctx.emitWebhook` per the pattern in [`../cross-cutting.md` § Webhooks](../cross-cutting.md#webhooks-stable-operation_id-across-retries).
 
-What happens when a creative is synced:
+### `previewCreative` and `listCreativeFormats` are no-account tools
 
-- **Instant accept** — creative passes validation, immediately available
-- **Pending review** — human or automated review before going live
-- **Rejection** — creative fails validation (wrong dimensions, prohibited content)
+Both run with `NoAccountCtx<TCtxMeta>` — they don't carry an authenticated account. The fork target's resolver synthesizes a default-listing network so `ctx.account` resolves cleanly inside the no-account handler (migration recipe #11). If you fork from scratch you'll trip this; let the hello adapter do it.
 
-## Tools and Required Response Shapes
+`preview_creative` should return `urlRender` or `bothRender`, **not `htmlRender` alone**. The creative-template storyboard asserts `previews[0].renders[0].preview_url` is renderable. If your platform can host a preview URL, use `urlRender`. If you only have inline HTML, use `bothRender` (emit both `preview_url` and `preview_html`).
 
-> **Before writing any handler's return statement, fetch [`docs/llms.txt`](../../docs/llms.txt) and grep for `#### \`<tool_name>\``(e.g.`#### \`build_creative\``) to read the exact required + optional field list.** The schema-derived contract lives there; this skill covers patterns, gotchas, and domain-specific examples. Strict response validation is on by default in dev — it will tell you the exact field path if you drift, so write the obvious thing and trust the contract.
->
-> **Cross-cutting pitfalls matrix runs keep catching:**
->
-> - **Declare `capabilities.specialisms: ['creative-ad-server'] as const` (or `'creative-template'` / `'creative-generative'`) on the `DecisioningPlatform` you pass to `createAdcpServerFromPlatform`.** Value is `string[]` of enum ids (not `[{id, version}]`). Agents that don't declare their specialism fail the grader with "No applicable tracks found" even if every tool works — tracks are gated on the specialism claim.
-> - **`list_creative_formats` response — each `Format` MUST have strict-shape `renders[]` and `assets[]`** (matrix v2 PR #1207 keeps catching this).
->   - `renders[i]` requires `role` (string) PLUS exactly one of `dimensions: { width, height }` (object — NOT `{ width, height }` inline at the render root) OR `parameters_from_format_id: true`.
->   - `assets[i]` requires the **discriminator quartet**: `item_type: 'individual' as const` + `asset_id` + `asset_type` (`'image'`/`'video'`/`'audio'`/`'text'`/`'click_url'`/`'html'`) + `required: boolean`. Missing any of these fails strict validation with `must match exactly one schema in oneOf`.
->
->   ```ts
->   // ✗ WRONG — passes lenient mode but fails strict (the actual mistake matrix v2 catches)
->   { format_id, renders: [{ width: 300, height: 250 }],
->     assets: [{ asset_id: 'image', required: true }] }
->
->   // ✓ RIGHT — passes strict
->   { format_id,
->     renders: [{ role: 'primary', dimensions: { width: 300, height: 250 } }],
->     assets: [{
->       item_type: 'individual' as const,
->       asset_id: 'image',
->       asset_type: 'image',
->       required: true,
->       accepted_media_types: ['image/jpeg', 'image/png'],
->     }] }
->   ```
-> - `build_creative` response is `{ creative_manifest: { format_id, assets } }` (single) or `{ creative_manifests: [...] }` (multi). Platform-native fields at the top level (`tag_url`, `creative_id`, `media_type`) are **invalid** — use `buildCreativeResponse({ creative_manifest })` / `buildCreativeMultiResponse({ creative_manifests })` from `@adcp/sdk/server` to lock the shape at compile time.
-> - Each asset in `creative_manifest.assets` requires an `asset_type` discriminator. Use the typed factories (`imageAsset`, `videoAsset`, `audioAsset`, `htmlAsset`, `urlAsset`, `textAsset`) so the discriminator is injected for you; a plain `{ serving_tag: { content: '<vast>...' } }` fails validation.
-> - `preview_creative` renders have the same pattern — each `renders[]` entry is a oneOf on `output_format`. Use `urlRender({...})`, `htmlRender({...})`, or `bothRender({...})` to inject the discriminator and require the matching `preview_url` / `preview_html` field automatically.
-> - `get_creative_delivery` requires **top-level `currency: string`** (ISO 4217), in addition to any per-row spend fields. `reporting_period/start` and `/end` are ISO 8601 **date-time** strings (`new Date().toISOString()`), not date-only.
-> - `videoAsset({...})` requires `width` + `height` per GA (previously optional). Set realistic pixel values — `{ url, width: 1920, height: 1080 }`.
-> - `list_creatives` response — each `creatives[i].pricing_options[j]` uses the **vendor-pricing discriminator**, which is different from products' `pricing_model`. Field name is `model` (not `pricing_model`), valid values are `cpm` / `percent_of_media` / `flat_fee` / `per_unit` / `custom`. Each model has its own required fields: `cpm` needs `{model, cpm, currency}`; `flat_fee` needs `{model, amount, period, currency}` (`period` is required — the schema rejects `flat_fee` without it); `percent_of_media` needs `{model, percent, currency}`; `per_unit` needs `{model, unit, unit_price, currency}`. If you echo pricing_options from a seed fixture, normalize the shape — storyboard fixtures sometimes carry abbreviated shapes that fail validation on the way out.
+## Specialism deltas at a glance
 
-**Handler bindings — read the Contract column entry before writing each return:**
+The fork targets cover the baseline + specialism deltas. Quick reference for what each archetype needs that the others don't:
 
-| Tool                    | Handler                        | Contract (field list)                                                 | Gotchas                                                                                                                                                                                                                              |
-| ----------------------- | ------------------------------ | --------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
-| `get_adcp_capabilities` | auto-generated                 | n/a                                                                   | Do not register manually.                                                                                                                                                                                                            |
-| `list_creative_formats` | `creative.listCreativeFormats` | [`#list_creative_formats`](../../docs/llms.txt#list_creative_formats) | Each `renders[]` entry MUST have `role` + exactly one of `dimensions` (object) OR `parameters_from_format_id: true` — `{width, height}` shorthand fails. Each `assets[]` entry MUST have `item_type: 'individual' as const` + `asset_id` + `asset_type` (image/video/audio/text/click_url/html) + `required: boolean`. See the strict-shape callout above the table. |
-| `sync_creatives`        | `creative.syncCreatives`       | [`#sync_creatives`](../../docs/llms.txt#sync_creatives)               | Echo `creative_id`; `action` ∈ `created \| updated \| unchanged \| failed \| deleted`.                                                                                                                                               |
-| `list_creatives`        | `creative.listCreatives`       | [`#list_creatives`](../../docs/llms.txt#list_creatives)               | Honor `args.filters?.format_ids` when present. `created_date` + `updated_date` on each row are required ISO timestamps.                                                                                                              |
-| `preview_creative`      | `creative.previewCreative`     | [`#preview_creative`](../../docs/llms.txt#preview_creative)           | `renders[].output_format` is a discriminator — use `urlRender({...})`, `htmlRender({...})`, or `bothRender({...})` so the discriminator is injected and the required `preview_url`/`preview_html` field is enforced at compile time. |
-| `build_creative`        | `creative.buildCreative`       | [`#build_creative`](../../docs/llms.txt#build_creative)               | Check `args.target_format_id` → library lookup; fall back to `args.creative_id`. Response requires `creative_manifest.format_id` + `creative_manifest.assets`.                                                                       |
+**`creative-ad-server`** — stateful library (`POST/GET/PATCH /v1/creatives`), tag generation via macro substitution against a stored snippet, per-creative pricing (`include_pricing=true` on `list_creatives`, `pricing_option_id` echoed by `build_creative`, `report_usage` closes the loop), `getCreativeDelivery` with multi-id pass-through and required top-level `currency` + `reporting_period`. Output formats from `list_creative_formats` are **serving-tag formats** (VAST 4.2, display tag HTML, native JSON), not input visual formats.
 
-Asset values use type-specific shapes, not a generic `asset_type` discriminator:
+**`creative-template`** — stateless: build from inline `creative_manifest` in the request, no `ctx.store` lookup. Multi-format path: `target_format_ids` (plural) returns `{ creative_manifests: [...] }` (auto-wrapped to `buildCreativeMultiResponse`); single returns `{ creative_manifest: ... }`. Formats declare `variables[]` the template substitutes.
 
-- Image: `{ url: string, width: number, height: number, format: string }`
-- Video: `{ url: string, duration_ms: number, format: string }`
-- Audio: `{ url: string, container_format: string, codec: string, duration_ms: number, channels?: string, sampling_rate_hz?: number }`
-- HTML: `{ content: string }` (not `{ html: string }`)
-- Text: `{ content: string }` (not `{ text: string }` — the field is `content`, same as HTML)
+Audio templates (TTS / mix / master, e.g. AudioStack / ElevenLabs / Resemble) follow the same shape with two deltas: (a) format declares `parameterizedRender({ role: 'primary' })` because audio has no width/height — encode duration/codec/bitrate in `accepts_parameters`, not in render entries; (b) the upstream pipeline is naturally minutes-long (voice-over → mix → master), so the adapter returns a task envelope and emits `creative_review` webhooks on completion.
 
-### Context and Ext Passthrough
+**Audio adopters extend `hello_creative_adapter_template.ts` with four deltas:**
 
-The framework auto-echoes the request's `context` into every response from typed sub-platform handlers — **do not set `context` yourself in your handler return values.** It's injected post-handler only when the field isn't already present.
+1. Add `audio_url?: string` to `UpstreamRender.output` and extend `output_kind` to include `'audio_url'`
+2. Add an `audio_url` arm to `outputSlot(t)` returning `FormatAsset.audio({ asset_id: 'serving_tag', required: false })` — declares the output slot in the format so build_creative's response key matches a declared asset_id per `creative-manifest.json:14`.
+3. Add an audio-output branch to `projectRenderToManifest`:
+   ```ts
+   } else if (out.audio_url) {
+     assets['serving_tag'] = audioAsset({ url: out.audio_url });
+   }
+   ```
+   The `audioAsset` builder injects the `asset_type: 'audio'` discriminator the creative-manifest oneOf requires.
+4. Seed an audio template in your upstream platform — see `tpl_audiostack_spot_30s_v1` in `src/lib/mock-server/creative-template/seed-data.ts` for the worked reference.
 
-**Crucial:** `context` is schema-typed as an object. If your handler hand-sets a string or narrative description, validation fails with `/context: must be object` and the framework does not overwrite. Leave the field out entirely.
-
-Some schemas also define an `ext` field for vendor-namespaced extensions. If your request schema includes `ext`, accept it without error. Tools with explicit `ext` support: `get_creative_delivery`, `get_creative_features`.
-
-## SDK Quick Reference
-
-| SDK piece                                               | Usage                                                            |
-| ------------------------------------------------------- | ---------------------------------------------------------------- |
-| `createAdcpServerFromPlatform(platform, opts)`          | Create server from a typed `DecisioningPlatform` — compile-time specialism enforcement, auto-capabilities |
-| `createAdcpServer(config)` *(legacy)*                   | v5 handler-bag entry. Mid-migration / escape-hatch only; reach via `@adcp/sdk/server/legacy/v5`            |
-| `serve(() => createAdcpServerFromPlatform(platform, opts))` | Start HTTP server on `:3001/mcp`                                                                       |
-| `creative: { listCreativeFormats, syncCreatives, ... }` | Domain group — register handlers by name                         |
-| `ctx.store.put(collection, id, data)`                   | Persist state (creative library) across requests                 |
-| `ctx.store.get(collection, id)`                         | Retrieve persisted state                                         |
-| `ctx.store.list(collection)`                            | List all items in a collection (for `list_creatives`)            |
-| `listCreativeFormatsResponse(data)`                     | Auto-applied response builder (don't call manually)              |
-| `syncCreativesResponse(data)`                           | Auto-applied response builder (don't call manually)              |
-| `listCreativesResponse(data)`                           | Auto-applied response builder (don't call manually)              |
-| `buildCreativeResponse(data)`                           | Auto-applied response builder (don't call manually)              |
-| `previewCreativeResponse(data)`                         | Auto-applied response builder (don't call manually)              |
-| `adcpError(code, { message })`                          | Structured error                                                 |
-
-Import: `import { createAdcpServerFromPlatform, serve, adcpError } from '@adcp/sdk/server';`
-
-## Setup
+**Storyboard coverage for audio is not yet upstream** — the `creative_template/build_creative` step asserts display-shaped assets, tracked at [adcontextprotocol/adcp#4015](https://github.com/adcontextprotocol/adcp/issues/4015). Until that ships, audio adopters validate via `npm run compliance:fork-matrix -- --test-name-pattern="hello-creative-adapter-template"` (display + video gate inherited) plus a manual round-trip against the seeded audio template:
 
 ```bash
-npm init -y
-npm install @adcp/sdk
-npm install -D typescript @types/node
-```
-
-Minimal `tsconfig.json`:
-
-```json
-{
-  "compilerOptions": {
-    "target": "ES2022",
-    "module": "Node16",
-    "moduleResolution": "Node16",
-    "strict": true,
-    "skipLibCheck": true,
-    "outDir": "dist"
-  }
-}
+npx adcp mock-server creative-template --port 4250
+# In another shell:
+curl -X POST http://127.0.0.1:4250/v3/workspaces/ws_acme_studio/renders \
+  -H 'Authorization: Bearer mock_creative_template_key_do_not_use_in_prod' \
+  -H 'Content-Type: application/json' \
+  -d '{"template_id":"tpl_audiostack_spot_30s_v1","mode":"build","inputs":[{"slot_id":"script","value":"Built for the trail."}],"client_request_id":"smoke-1"}'
+# → { "render_id": "rnd_…", "status": "queued" }
+# Poll twice (queued → running → complete):
+curl -H 'Authorization: Bearer mock_creative_template_key_do_not_use_in_prod' \
+  http://127.0.0.1:4250/v3/workspaces/ws_acme_studio/renders/rnd_…
+# Final: { ..., "status": "complete", "output": { "audio_url": "….mp3", "preview_url": "...", "assets": [{ "kind": "audio_url", "mime_type": "audio/mpeg" }] } }
 ```
 
-`skipLibCheck: true` avoids false-positive errors from transitive `.d.ts` files (e.g., `@opentelemetry/api`).
-
-## Implementation
-
-1. Single `.ts` file — all tools in one file
-2. Use `createAdcpServerFromPlatform` with `creative: CreativeAdServerPlatform` (or `CreativeBuilderPlatform`) on a `DecisioningPlatform` class — `get_adcp_capabilities` is auto-generated
-3. Handlers return raw data objects — response builders are auto-applied
-4. Use `ctx.store` for persisting the creative library across requests (InMemoryStateStore by default)
-5. Register `preview_creative` manually on the returned server (union schema not in domain group)
-6. Set `sandbox: true` on all mock/demo responses
-7. Context passthrough is handled by the framework — no need to manually echo `args.context`
-
-```typescript
-import {
-  createAdcpServerFromPlatform,
-  serve,
-  adcpError,
-  urlRender,
-  createIdempotencyStore,
-  memoryBackend,
-  type DecisioningPlatform,
-  type CreativeAdServerPlatform,
-  type AccountStore,
-} from '@adcp/sdk/server';
-
-const formats = [
-  {
-    format_id: { agent_url: 'https://creative.example.com/mcp', id: 'display_banner_300x250' },
-    name: 'Display Banner 300x250',
-    description: 'Standard MRec display unit',
-    renders: [
-      { role: 'primary', dimensions: { width: 300, height: 250 } }, // role + dimensions (oneOf)
-    ],
-    assets: [
-      {
-        item_type: 'individual' as const,
-        asset_id: 'image',
-        asset_type: 'image',
-        required: true,
-        accepted_media_types: ['image/png', 'image/jpeg'],
-      },
-    ],
-  },
-];
-
-// The plain literal above works, but creative agents declaring richer
-// acceptance specs (technical `requirements`, carousel/collection wrappers)
-// should use the typed slot builders — see "Format asset slot builders"
-// below.
-
-// Idempotency — required for v3 compliance on any agent with mutating
-// handlers. `sync_creatives`, `build_creative`, and `calibrate_content`
-// are all mutating for creative agents.
-const idempotency = createIdempotencyStore({
-  backend: memoryBackend(), // pgBackend(pool) for production
-  ttlSeconds: 86400, // 24 hours (spec bounds: 1h–7d)
-});
-
-class MyCreative implements DecisioningPlatform {
-  capabilities = {
-    specialisms: ['creative-ad-server'] as const,
-    config: {},
-  };
-
-  accounts: AccountStore = {
-    resolve: async ref => ({
-      id: 'account_id' in ref ? ref.account_id : 'cr_acc_1',
-      operator: 'me',
-      ctx_metadata: {},
-    }),
-    upsert: async () => ({ ok: true, items: [] }),
-    list: async () => ({ items: [], nextCursor: null }),
-  };
-
-  creative: CreativeAdServerPlatform = {
-    listCreativeFormats: async (params, ctx) => {
-        return { formats };
-      },
-
-      syncCreatives: async (params, ctx) => {
-        const results = [];
-        for (const creative of params.creatives) {
-          const now = new Date().toISOString();
-          const existing = await ctx.store.get('creatives', creative.creative_id);
-          await ctx.store.put('creatives', creative.creative_id, {
-            ...creative,
-            status: 'approved',
-            created_date: existing?.created_date ?? now,
-            updated_date: now,
-          });
-          results.push({
-            creative_id: creative.creative_id,
-            action: existing ? ('updated' as const) : ('created' as const),
-          });
-        }
-        return { creatives: results };
-      },
-
-      listCreatives: async (params, ctx) => {
-        // `ctx.store.list` returns `{ items, nextCursor? }` — destructure.
-        let { items: creatives } = await ctx.store.list('creatives');
-        if (params.filters?.format_ids) {
-          creatives = creatives.filter(c => params.filters!.format_ids!.some(fid => fid.id === c.format_id?.id));
-        }
-        return {
-          query_summary: { total_matching: creatives.length, returned: creatives.length, filters_applied: [] },
-          creatives,
-          pagination: { has_more: false },
-        };
-      },
-
-      buildCreative: async (params, ctx) => {
-        // `ctx.store.list` returns `{ items, nextCursor? }` — destructure.
-        // Calling `.find`/`.map` on the raw result throws `TypeError` and
-        // the dispatcher wraps it as `SERVICE_UNAVAILABLE`.
-        const { items: creatives } = await ctx.store.list('creatives');
-        const match = params.target_format_id
-          ? creatives.find(c => c.format_id?.id === params.target_format_id!.id)
-          : params.creative_id
-            ? await ctx.store.get('creatives', params.creative_id)
-            : null;
-        // Return structured errors — don't throw. The dispatcher now unwraps
-        // thrown envelopes, but throwing still releases the idempotency claim
-        // before the throw is caught. If your handler mutated state before
-        // throwing, a retry with the same key re-executes the write. Returning
-        // an error envelope has the same claim-release semantics, so the rule
-        // holds for both paths: mutate last, or don't mutate at all on error.
-        if (!match) return adcpError('CREATIVE_NOT_FOUND', { message: 'No matching creative' });
-        return {
-          creative_manifest: { format_id: match.format_id, assets: match.assets ?? {} },
-          sandbox: true,
-        };
-      },
-
-    previewCreative: async params => {
-      return {
-        response_type: 'single',
-        previews: [
-          {
-            preview_id: `prev_${Date.now()}`,
-            input: { name: params.creative_manifest?.name ?? 'Preview' },
-            renders: [
-              urlRender({
-                render_id: `r_${Date.now()}`,
-                preview_url: 'https://example.com/preview.png',
-                role: 'primary',
-                dimensions: { width: 300, height: 250 },
-              }),
-            ],
-          },
-        ],
-        expires_at: new Date(Date.now() + 3600000).toISOString(),
-      };
-    },
-  };
-}
-
-const platform = new MyCreative();
-
-serve(() =>
-  createAdcpServerFromPlatform(platform, {
-    name: 'My Creative Agent',
-    version: '1.0.0',
-    idempotency,
-    // Principal scoping for idempotency. MUST never return undefined —
-    // every mutating request would reject as SERVICE_UNAVAILABLE.
-    resolveSessionKey: () => 'default-principal',
-  })
-);
-```
+**`creative-generative`** — generate from `message` + `brand.domain`; honor `quality: draft|production`; support refinement (re-send manifest in). Goes through `skills/build-generative-seller-agent/` because it's coupled with selling inventory.
 
-### Key implementation detail: creative library
-
-Use `ctx.store` to persist synced creatives. The framework provides `InMemoryStateStore` by default — no need for module-level Maps or external state management.
-
-The `sync_creatives` handler adds/updates entries via `ctx.store.put('creatives', id, data)`. The `list_creatives` handler queries via `ctx.store.list('creatives')` (include `created_date` and `updated_date` in each creative). The `preview_creative` handler previews the `creative_manifest` sent in the request (no library lookup needed). The `build_creative` handler finds a synced creative by `target_format_id` (matching the format), then builds a serving tag from it.
-
-### Format asset slot builders
-
-Ad servers and creative management platforms declare the technical acceptance contract in `Format.assets[]` — what a buyer must submit for a creative to be accepted. The spec's closed enums and field shapes are easy to get slightly wrong in a handwritten literal; strict response validation then rejects the format even when it's structurally close.
-
-Four recurring mistakes:
-
-1. **Image** uses `formats: ('jpg' | 'png' | 'gif' | 'webp' | 'svg' | 'avif' | 'tiff' | 'pdf' | 'eps')[]` — not `file_types`. Image `aspect_ratio` matches `^\d+(\.\d+)?:\d+(\.\d+)?$` (single-valued).
-2. **Video** uses `containers: ('mp4' | 'webm' | 'mov' | 'avi' | 'mkv')[]` and `codecs: ('h264' | 'h265' | 'vp8' | 'vp9' | 'av1' | 'prores')[]`. Video `aspect_ratio` is integer-only `^\d+:\d+$`. Durations are `min_duration_ms` / `max_duration_ms`.
-3. **Audio** uses `formats: ('mp3' | 'aac' | 'wav' | 'ogg' | 'flac')[]`. Durations are `*_duration_ms`.
-4. **`min_count` / `max_count`** live on the `repeatable_group` wrapper. Formats that render multiple items (galleries, story frames, product showcases) declare an `item_type: 'repeatable_group'` slot with `assets[]` inside — never put counts on an individual asset.
-
-Use the typed slot builders when declaring acceptance specs. `requirements` is strictly typed per `asset_type`, so misnamed fields and wrong units fail at compile time:
-
-```typescript
-import {
-  imageAssetSlot,
-  videoAssetSlot,
-  repeatableGroup,
-  imageGroupAsset,
-  textGroupAsset,
-} from '@adcp/sdk';
-
-// MRec banner with typed image requirements
-{
-  format_id: { agent_url: AGENT_URL, id: 'display_banner_300x250' },
-  name: 'Display Banner 300x250',
-  renders: [{ role: 'primary', dimensions: { width: 300, height: 250 } }],
-  assets: [
-    imageAssetSlot({
-      asset_id: 'image',
-      required: true,
-      requirements: { formats: ['jpg', 'png', 'webp'], max_file_size_kb: 200 },
-    }),
-  ],
-}
-
-// In-stream video, 6–30s
-{
-  format_id: { agent_url: AGENT_URL, id: 'video_instream_16x9' },
-  name: 'In-Stream Video 16:9',
-  renders: [{ role: 'primary', dimensions: { width: 1920, height: 1080 } }],
-  assets: [
-    videoAssetSlot({
-      asset_id: 'video',
-      required: true,
-      requirements: {
-        aspect_ratio: '16:9',
-        containers: ['mp4', 'webm'],
-        codecs: ['h264', 'h265'],
-        min_duration_ms: 6000,
-        max_duration_ms: 30000,
-      },
-    }),
-  ],
-}
-
-// Gallery format — 3 to 8 image+headline pairs. Counts on the GROUP.
-{
-  format_id: { agent_url: AGENT_URL, id: 'gallery_1x1' },
-  name: 'Image Gallery',
-  renders: [{ role: 'primary', dimensions: { width: 1080, height: 1080 } }],
-  assets: [
-    repeatableGroup({
-      asset_group_id: 'cards',
-      required: true,
-      min_count: 3,
-      max_count: 8,
-      selection_mode: 'sequential',
-      assets: [
-        imageGroupAsset({ asset_id: 'card_image', required: true, requirements: { aspect_ratio: '1:1', formats: ['jpg', 'png'] } }),
-        textGroupAsset({ asset_id: 'card_headline', required: true, requirements: { max_length: 40 } }),
-      ],
-    }),
-  ],
-}
-```
-
-Ad servers whose output is a serving-tag (VAST, display tag HTML) declare those via `vastAssetSlot`, `htmlAssetSlot`, or `javascriptAssetSlot` with their respective requirement shapes (`vast_version`, `sandbox`, `module_type`).
-
-## Idempotency
-
-AdCP v3 requires an `idempotency_key` on every mutating request — for creative agents that's `sync_creatives`, `build_creative`, and `calibrate_content`. Idempotency is already wired in the Implementation example above. The framework then handles:
-
-- Missing/malformed key → `INVALID_REQUEST` (spec pattern `^[A-Za-z0-9_.:-]{16,255}$`)
-- JCS-canonicalized payload hashing with same-key-different-payload → `IDEMPOTENCY_CONFLICT` (no payload leaked in the error body)
-- Past-TTL replay → `IDEMPOTENCY_EXPIRED` (±60s clock-skew tolerance)
-- Cache hits replay the cached envelope with `replayed: true` injected
-- `adcp.idempotency.replay_ttl_seconds` auto-declared on `get_adcp_capabilities`
-- Only successful responses cache — failed renders re-execute on retry
-- Atomic claim so concurrent retries with a fresh key don't all race to run
-
-Scoping is per-principal via `resolveSessionKey` (override with `resolveIdempotencyPrincipal` for custom scoping). `ttlSeconds` must be 3600–604800 — out of range throws at construction. If you register mutating handlers without wiring `idempotency`, the framework logs an error at server-creation time.
-
-## Protecting your agent
-
-**An AdCP agent that accepts unauthenticated requests is non-compliant** (see `security_baseline` in the universal storyboard bundle). Ask the operator: "API key, OAuth, or both?" — then wire one of these into `serve()`.
-
-```typescript
-import { serve } from '@adcp/sdk';
-import { verifyApiKey, verifyBearer, anyOf } from '@adcp/sdk/server';
-
-// API key — simplest, good for B2B integrations
-serve(createAgent, {
-  authenticate: verifyApiKey({
-    verify: async token => {
-      const row = await db.api_keys.findUnique({ where: { token } });
-      return row ? { principal: row.account_id } : null;
-    },
-  }),
-});
-
-// OAuth — best when buyers authenticate as themselves
-const AGENT_URL = 'https://my-agent.example.com/mcp';
-serve(createAgent, {
-  publicUrl: AGENT_URL, // canonical RFC 8707 audience — also served as `resource` in protected-resource metadata
-  authenticate: verifyBearer({
-    jwksUri: 'https://auth.example.com/.well-known/jwks.json',
-    issuer: 'https://auth.example.com',
-    audience: AGENT_URL, // MUST equal publicUrl
-  }),
-  protectedResource: { authorization_servers: ['https://auth.example.com'] },
-});
-
-// Both
-serve(createAgent, {
-  publicUrl: AGENT_URL,
-  authenticate: anyOf(verifyApiKey({ verify: lookupKey }), verifyBearer({ jwksUri, issuer, audience: AGENT_URL })),
-  protectedResource: { authorization_servers: [issuer] },
-});
-```
-
-The framework produces RFC 6750-compliant `WWW-Authenticate: Bearer` 401s on failure, and serves `/.well-known/oauth-protected-resource<mountPath>` with `publicUrl` as the `resource` field so buyers get tokens bound to the right audience. The default JWT allowlist is asymmetric-only (RS*/ES*/PS\*/EdDSA) to prevent algorithm-confusion attacks.
-
-## Deterministic Testing (for `creative_generative/seller` and `deterministic_testing`)
-
-Creative generative sellers — and any creative agent that wants to pass `deterministic_testing` — must expose `comply_test_controller` so the grader can force creative-status transitions deterministically. `createComplyController` handles the scaffolding:
-
-```ts
-import { createComplyController } from '@adcp/sdk/testing';
-
-const controller = createComplyController({
-  sandboxGate: input => input.auth?.sandbox === true,
-  seed: {
-    creative: params => creativeRepo.upsert(params.creative_id, params.fixture),
-  },
-  force: {
-    creative_status: params => creativeRepo.transition(params.creative_id, params.status, params.rejection_reason),
-  },
-});
-
-controller.register(server);
-```
-
-`controller.register(server)` auto-emits the `capabilities.compliance_testing.scenarios` block per AdCP 3.0 — don't put `compliance_testing` in `supported_protocols`, that's a spec violation on 3.0. Throw `TestControllerError('INVALID_TRANSITION', msg, currentState)` from the adapter when the state machine disallows the transition — the helper emits the typed error envelope. Omitted adapters auto-return `UNKNOWN_SCENARIO`.
-
-Validate with: `adcp storyboard run <agent> deterministic_testing --auth $TOKEN`.
-
-## Validate Locally
-
-**Full validation checklist:** [docs/guides/VALIDATE-YOUR-AGENT.md](../../docs/guides/VALIDATE-YOUR-AGENT.md). Creative-agent-specific commands:
+## Validate locally
 
 ```bash
-# Boot
-npx tsx agent.ts &
-
-# Happy path — the archetype you're claiming
-npx @adcp/sdk@latest storyboard run http://localhost:3001/mcp creative_ad_server --auth $TOKEN     # stateful
-npx @adcp/sdk@latest storyboard run http://localhost:3001/mcp creative_template --auth $TOKEN      # stateless
-npx @adcp/sdk@latest storyboard run http://localhost:3001/mcp creative_generative --auth $TOKEN    # brief-to-creative
-
-# Cross-cutting obligations (all creative agents)
-npx @adcp/sdk@latest storyboard run http://localhost:3001/mcp \
-  --storyboards security_baseline,idempotency,schema_validation,error_compliance --auth $TOKEN
-
-# Rejection-surface fuzz — includes preview_creative (referential, fixture-eligible)
-npx @adcp/sdk@latest fuzz http://localhost:3001/mcp \
-  --tools list_creative_formats,list_creatives,get_creative_features,preview_creative \
-  --fixture creative_ids=cre_a,cre_b \
-  --auth-token $TOKEN
-```
-
-Common failure decoder:
-
-- `response_schema` on `preview_creative` → the union schema requires manual registration; see § creative-template
-- `mcp_error` on creative lifecycle → confirm `sync_creatives` status enum is `approved`/`rejected`/`pending_approval`, not a custom value
-- `field_present` on build response → `creative_manifest` must be fully populated, not just `id`
-
-**Keep iterating until all steps pass.** Can't bind ports? `npm run compliance:skill-matrix -- --filter creative` runs an isolated end-to-end test.
-
-## Common Mistakes
-
-| Mistake                                                                | Fix                                                                                                                                 |
-| ---------------------------------------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------- |
-| Using `createTaskCapableServer` + `server.tool()`                      | Use `createAdcpServerFromPlatform` with a typed `creative: CreativeAdServerPlatform` (or `CreativeBuilderPlatform`) field           |
-| Calling `createAdcpServer` directly in new code                        | Reach for `createAdcpServerFromPlatform`; `createAdcpServer` lives at `@adcp/sdk/server/legacy/v5` for mid-migration / escape-hatch only |
-| Manually registering `get_adcp_capabilities`                           | Auto-generated by `createAdcpServerFromPlatform` from your typed `DecisioningPlatform` — do not register it                         |
-| Calling `server.registerTool('preview_creative', ...)`                 | `AdcpServer` does not expose `registerTool` — put `previewCreative` in the `creative:` domain group like the other handlers         |
-| Using module-level Maps for state                                      | Use `ctx.store.put/get/list` — framework provides `InMemoryStateStore` by default                                                   |
-| Calling response builders manually in domain handlers                  | Handlers return raw data — response builders are auto-applied across the `creative:` group, including `preview_creative`            |
-| `list_creatives` ignores format filter                                 | Check `args.filters?.format_ids` and filter results                                                                                 |
-| `preview_creative` returns wrong response_type                         | Must be `'single'` for single creative previews                                                                                     |
-| `preview_creative` looks up by creative_id                             | Preview the `creative_manifest` from the request — no library lookup needed                                                         |
-| `build_creative` looks up by `args.creative_id` only                   | Storyboard sends `target_format_id` — find a synced creative matching that format                                                   |
-| `build_creative` missing creative_manifest                             | Required field — contains the built output                                                                                          |
-| `creative_manifest` includes `name` field                              | `CreativeManifest` has no `name` — only `format_id` and `assets`                                                                    |
-| HTML asset uses `{ html: '...' }`                                      | Use `{ content: '...' }` — the schema field is `content`, not `html`                                                                |
-| format_ids in list_creative_formats don't match what sellers reference | Sellers include your format_ids in their products — if the buyer can't look them up via list_creative_formats, creative sync breaks |
-
-## Storyboards
-
-| Storyboard             | Tests                                                            |
-| ---------------------- | ---------------------------------------------------------------- |
-| `creative_lifecycle`   | Full lifecycle: format discovery → sync → list → preview → build |
-| `creative_template`    | Stateless template rendering (build + preview only)              |
-| `creative_sales_agent` | Sales agent that accepts pushed assets                           |
-| `creative_ad_server`   | Ad server with pre-loaded library                                |
-
-## Specialism Details
-
-### <a name="specialism-creative-ad-server"></a>creative-ad-server
-
-Storyboard: `creative_ad_server`. Stateful — the library is pre-loaded; buyers do **not** push assets via `sync_creatives` at runtime. Pricing and billing round-trips are first-class.
-
-**`list_creatives`** with `include_pricing=true` returns per-creative `pricing_options`:
-
-```typescript
-listCreatives: async (params, ctx) => {
-  const { items } = await ctx.store.list('creatives');
-  const creatives = items.map((c) => ({
-    creative_id: c.creative_id,
-    name: c.name,
-    format_id: c.format_id,
-    status: 'approved' as const,
-    created_date: c.created_date,
-    updated_date: c.updated_date,
-    ...(params.include_pricing && {
-      pricing_options: [{
-        pricing_option_id: 'standard_cpm',
-        model: 'cpm' as const,
-        cpm: 2.5,
-        currency: 'USD',
-      }],
-    }),
-  }));
-  return {
-    query_summary: { total_matching: creatives.length, returned: creatives.length, filters_applied: [] },
-    creatives,
-    pagination: { has_more: false },
-  };
-},
-```
-
-**`build_creative`** receives `media_buy_id`, `package_id`, `target_format_id`, and `pricing_option_id`. Return a VAST tag with macro placeholders, plus `vendor_cost` at CPM = 0 (billing happens via `report_usage`):
-
-```typescript
-buildCreative: async (params, ctx) => {
-  const creative = await lookupCreativeForFormat(params.target_format_id, ctx);
-  const vast = `<?xml version="1.0"?>
-<VAST version="4.2">
-  <Ad id="${creative.creative_id}"><InLine>
-    <Impression><![CDATA[https://adserver.example/imp?cb=[CACHEBUSTER]&mb=${params.media_buy_id}]]></Impression>
-    <Creatives><Creative>
-      <Linear><Duration>00:00:30</Duration>
-        <MediaFiles><MediaFile type="video/mp4"><![CDATA[${creative.video_url}]]></MediaFile></MediaFiles>
-        <VideoClicks><ClickThrough><![CDATA[[CLICK_URL]https://landing.example]]></ClickThrough></VideoClicks>
-      </Linear>
-    </Creative></Creatives>
-  </InLine></Ad>
-</VAST>`;
-
-  return {
-    creative_manifest: {
-      format_id: params.target_format_id,
-      assets: { serving_tag: { content: vast } },     // HTML asset shape: { content: string }
-    },
-    pricing_option_id: params.pricing_option_id,      // echo
-    vendor_cost: { amount: 0, currency: 'USD' },      // CPM at build time — billing is separate
-    sandbox: true,
-  };
-},
-```
-
-**`report_usage`** is the billing reconciliation tool. Validate `idempotency_key` (return the same response for the same key) and echo `pricing_option_id` + `reporting_period`:
-
-```typescript
-reportUsage: async (params, ctx) => {
-  const existing = await ctx.store.get('usage_reports', params.idempotency_key);
-  if (existing) return existing;    // idempotent
-  const report = {
-    idempotency_key: params.idempotency_key,
-    creative_id: params.creative_id,
-    pricing_option_id: params.pricing_option_id,
-    reporting_period: params.reporting_period,
-    billable_amount: { amount: params.impressions * 2.5 / 1000, currency: 'USD' },
-    status: 'accepted' as const,
-  };
-  await ctx.store.put('usage_reports', params.idempotency_key, report);
-  return report;
-},
-```
-
-**`get_creative_delivery`** returns impressions/spend, optionally broken down by variant and filtered by `media_buy_ids`:
-
-```typescript
-getCreativeDelivery: async (params, ctx) => ({
-  reporting_period: params.reporting_period,
-  currency: 'USD',                                 // required top-level per get-creative-delivery-response.json
-  creatives: (params.creative_ids ?? []).map((id) => ({
-    creative_id: id,
-    impressions: 12500,
-    spend: { amount: 31.25, currency: 'USD' },
-    by_variant: [],
-  })),
-  sandbox: true,
-}),
-```
-
-Output formats returned by `list_creative_formats` for ad servers are **serving-tag formats** (VAST 4.2, display tag HTML, native JSON payload), not input visual formats.
-
-### <a name="specialism-creative-template"></a>creative-template
-
-Storyboard: `creative_template`. Stateless — build from the inline `creative_manifest` in the request, do not call `ctx.store`.
-
-**Fork target**: `examples/hello_creative_adapter_template.ts` is the worked, passing reference adapter for this specialism. CI gates strict tsc + storyboard pass + upstream-traffic façade. Replace the `// SWAP:` markers with calls to your real backend.
-
-Formats declare `variables` the template will substitute:
-
-```typescript
-import { displayRender } from '@adcp/sdk';
+# Run the fork-matrix gates for both creative archetypes
+npm run compliance:fork-matrix -- --test-name-pattern="hello-creative-adapter"
 
-listCreativeFormats: async (params) => ({
-  formats: [{
-    format_id: { agent_url: AGENT_URL, id: 'banner_300x250_template' },
-    name: 'Responsive 300x250 Banner Template',
-    type: 'display' as const,
-    renders: [displayRender({ role: 'primary', dimensions: { width: 300, height: 250 } })],
-    variables: [          // template-agent specific
-      { variable_id: 'headline', type: 'text', max_length: 40 },
-      { variable_id: 'cta', type: 'text', max_length: 20 },
-      { variable_id: 'hero_image', type: 'image' },
-      { variable_id: 'accent_color', type: 'color' },
-    ],
-    assets: [/* acceptance specs */],
-  }],
-}),
+# Or validate your forked agent directly against its storyboard
+adcp storyboard run http://127.0.0.1:3002/mcp creative_ad_server \
+  --bearer "$ADCP_AUTH_TOKEN" --include-bundles --json
 ```
 
-`build_creative` must branch on single vs. multi-format:
-
-```typescript
-buildCreative: async (params) => {
-  const inputManifest = params.creative_manifest;    // already provided — no lookup
-
-  // Multi-format path (plural target_format_ids)
-  if (params.target_format_ids?.length) {
-    return {
-      creative_manifests: params.target_format_ids.map((fid) => renderTemplate(fid, inputManifest)),
-      sandbox: true,
-    };   // wraps to buildCreativeMultiResponse
-  }
-
-  // Single-format
-  const targetFid = params.target_format_id ?? inputManifest.format_id;
-  return {
-    creative_manifest: renderTemplate(targetFid, inputManifest),
-    sandbox: true,
-  };
-},
-```
-
-Output can be HTML (`{ content: '<div>...</div>' }`), JavaScript tag (`{ content: '<script>...</script>' }`), or VAST XML. `asset_type: 'url'` is valid for click-through URLs.
-
-`list_creative_formats` accepts filter params (`type`, `max_width`, `max_height`). Return an empty array — not an error — when nothing matches.
-
-**`preview_creative` should return `urlRender` or `bothRender` — not `htmlRender` alone.** The creative-template storyboard asserts the preview carries a renderable URL (`previews[0].renders[0].preview_url`). An html-only render is spec-valid but fails that assertion. If your platform can render the creative to a hosted preview URL, use `urlRender`. If you only have inline HTML, use `bothRender` (emit both `preview_url: "<sandbox URL>"` and `preview_html: "<inline markup>"`).
-
-#### Audio creative-template (TTS / mix / master)
-
-Audio creative agents (AudioStack, ElevenLabs, Resemble) fit the `creative-template` archetype — stateless transform from an inline manifest to a rendered audio file. Three things differ from display:
-
-1. **No width/height.** The `Format.renders[]` item schema has a `oneOf` — each render must satisfy either `dimensions` (width + height required) OR `parameters_from_format_id: true`. Audio has no dimensions, so audio renders go through the parameterized branch. Use `parameterizedRender({ role: 'primary' })` — it auto-injects `parameters_from_format_id: true`. Encode duration/codec/bitrate in the `format_id` parameters (declared via `accepts_parameters`), not in the render entry.
-2. **Async render pipelines.** TTS → mix → master is typically minutes long. Don't block the `build_creative` call waiting for the pipeline; the platform-native SDK (AudioStack's 300s poll window, etc.) belongs inside a task worker. If the platform's API returns quickly, build synchronously; otherwise return the task envelope and emit a `creative_review` completion webhook (see the [Webhooks](#webhooks-for-async-review-pipelines) section above for the wiring).
-3. **Inputs are text assets keyed by `asset_id`.** The buyer sends `creative_manifest.assets.script` (a `TextAsset` with `content: string`) — read `inputManifest.assets.script?.content`, not `.text`.
-
-Format declaration:
-
-```typescript
-import { parameterizedRender } from '@adcp/sdk';
-
-listCreativeFormats: async () => ({
-  formats: [{
-    format_id: {
-      agent_url: AGENT_URL,
-      id: 'audio_ad',
-      parameters: { duration_seconds: 30, codec: 'mp3' },
-    },
-    name: 'Audio Ad',
-    type: 'audio' as const,
-    accepts_parameters: [
-      { parameter_id: 'duration_seconds', type: 'number' },
-      { parameter_id: 'codec', type: 'string' },
-    ],
-    renders: [parameterizedRender({ role: 'primary' })],
-    assets: [
-      { asset_id: 'script',         asset_type: 'text', required: true,  item_type: 'individual', description: 'Ad script (~70-75 words for a 30s read)' },
-      { asset_id: 'voice',          asset_type: 'text', required: false, item_type: 'individual', description: 'TTS voice name (e.g. "sara", "isaac")' },
-      { asset_id: 'music_template', asset_type: 'text', required: false, item_type: 'individual', description: 'Music-bed template; omit for voice-only' },
-    ],
-  }],
-}),
-```
+Each gate is the three-gate contract from [`docs/guides/EXAMPLE-TEST-CONTRACT.md`](../../docs/guides/EXAMPLE-TEST-CONTRACT.md): tsc strict / storyboard zero-failures / upstream façade. Adopters who fork extend the test file with their own adapter path and `expectedRoutes`.
 
-Handler — inline manifest in, rendered audio out:
-
-```typescript
-import { buildCreativeResponse, audioAsset } from '@adcp/sdk/server';
-
-buildCreative: async (params) => {
-  const inputManifest = params.creative_manifest;                 // already inline — no lookup
-  const targetFid = params.target_format_id ?? inputManifest.format_id;
-
-  // Read inputs from the inline manifest's assets (TextAsset.content, not .text)
-  const script = inputManifest.assets.script?.content ?? '';
-  const voice = inputManifest.assets.voice?.content;
-  const musicTemplate = inputManifest.assets.music_template?.content;
-
-  // Platform pipeline (script → speech → mix). Wrap in a task worker if long-running.
-  const rendered = await renderAudio({ script, voice, musicTemplate });
-
-  return buildCreativeResponse({
-    creative_manifest: {
-      format_id: targetFid,
-      assets: {
-        audio: audioAsset({
-          url: rendered.url,
-          container_format: 'mp3',
-          codec: 'mp3',
-          duration_ms: rendered.durationMs,
-          channels: 'stereo',
-          sampling_rate_hz: 44100,
-        }),
-      },
-    },
-    sandbox: params.account?.sandbox === true,
-  });
-},
-```
-
-Common trap — returning platform-native fields (`{ tag_url, creative_id, media_type }`) at the top level instead of wrapping in `creative_manifest`. The wire schema rejects it; `buildCreativeResponse` catches it at compile time.
-
-### <a name="specialism-creative-generative"></a>creative-generative
-
-Storyboard: `creative_generative`. Takes a brief (`message`) and brand reference (`brand.domain`), generates finished assets.
-
-```typescript
-buildCreative: (async params => {
-  const { message, brand, quality } = params;
-  const brandDomain = brand?.domain ?? 'unknown';
-  const q = quality ?? 'draft';
-
-  // Multi-format: return one manifest per target
-  if (params.target_format_ids?.length) {
-    const manifests = await Promise.all(
-      params.target_format_ids.map(fid => generateForFormat(fid, message, brandDomain, q))
-    );
-    return { creative_manifests: manifests, sandbox: true };
-  }
-
-  // Single / refinement: if params.creative_manifest is present, use its assets as a seed
-  const targetFid = params.target_format_id ?? params.creative_manifest?.format_id;
-  const manifest = await generateForFormat(targetFid, message, brandDomain, q, params.creative_manifest);
-  return { creative_manifest: manifest, sandbox: true };
-},
-  async function generateForFormat(fid, message, brandDomain, quality, seed) {
-    const priorHeadline = seed?.assets?.headline?.text; // refinement — reuse buyer-approved copy
-    // ... call your image/copy model here
-    return {
-      format_id: fid,
-      assets: {
-        generated_image: {
-          url: `${AGENT_URL}/generated/${fid.id}-${quality}.jpg`,
-          width: 300,
-          height: 250,
-          format: 'jpeg',
-        },
-        headline: { text: priorHeadline ?? 'Generated headline' },
-        cta: { text: 'Shop now' },
-      },
-      // Provenance metadata when your output is AI-generated:
-      provenance: {
-        digital_source_type: 'ai',
-        ai_tool: 'your-generator-v1',
-      },
-    };
-  });
-```
+For deeper validation (fuzz, request-signing grading, custom invariants): [`docs/guides/VALIDATE-YOUR-AGENT.md`](../../docs/guides/VALIDATE-YOUR-AGENT.md).
 
-Brand resolution: fetch `https://{brand.domain}/brand.json` (or your internal brand store) to pull logos, voice, palette — use that to style the generated assets. If brand resolution fails, return `BRAND_NOT_FOUND` rather than silently using defaults.
+## Common shape gotchas
 
-Quality levels: `draft` is fast + cheap (thumbnails, placeholder copy); `production` is final-quality (full-resolution, real copy, brand-reviewed). Use the distinction to let buyers iterate cheaply before paying for final renders.
+`BuildCreativeReturn` has 4 valid shapes (framework auto-wraps the bare manifest). `VASTAsset` requires an embedded `delivery_type` discriminator. `Format.renders[]` is a `oneOf` — `dimensions` (width + height) OR `parameters_from_format_id: true`, never both, never neither. See [`../SHAPE-GOTCHAS.md`](../SHAPE-GOTCHAS.md) — schema validators catch these at runtime; type checkers don't.
 
-## Reference
+## Migration notes
 
-- `storyboards/creative_lifecycle.yaml` — full creative lifecycle storyboard
-- `docs/guides/BUILD-AN-AGENT.md` — SDK patterns
-- `docs/TYPE-SUMMARY.md` — curated type signatures
-- `docs/llms.txt` — full protocol reference
+- 6.6 → 6.7: `defineCreativeAdServerPlatform` family drops `req: unknown` casts; `Format.renders[]` codegen is closed-shape (#1325) so typed render builders compose under strict tsc; `NoAccountCtx<TCtxMeta>` narrows the no-account tools. See [`docs/migration-6.6-to-6.7.md`](../../docs/migration-6.6-to-6.7.md).
+- 4.x → 5.x: [`docs/migration-4.x-to-5.x.md`](../../docs/migration-4.x-to-5.x.md).