@adcp/sdk 16.5.0 → 16.6.1
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/ADCP_VERSION +1 -1
- package/compliance/cache/{3.1.29 → 3.1.30}/domains/media-buy/scenarios/creative_fate_after_cancellation.yaml +2 -4
- package/compliance/cache/{3.1.29/protocols → 3.1.30/domains}/media-buy/scenarios/dependency_impairment.yaml +2 -4
- package/compliance/cache/{3.1.29 → 3.1.30}/domains/media-buy/scenarios/dependency_impairment_cardinality.yaml +2 -4
- package/compliance/cache/{3.1.29/protocols → 3.1.30/domains}/media-buy/scenarios/invalid_transitions.yaml +2 -4
- package/compliance/cache/{3.1.29/protocols → 3.1.30/domains}/media-buy/scenarios/measurement_terms_rejected.yaml +6 -7
- package/compliance/cache/{3.1.29/protocols → 3.1.30/domains}/media-buy/scenarios/provenance_audit_observation.yaml +10 -5
- package/compliance/cache/{3.1.29/protocols → 3.1.30/domains}/media-buy/scenarios/provenance_truth_of_claim.yaml +13 -14
- package/compliance/cache/{3.1.29 → 3.1.30}/index.json +3 -3
- package/compliance/cache/{3.1.29 → 3.1.30}/protocols/media-buy/scenarios/creative_fate_after_cancellation.yaml +2 -4
- package/compliance/cache/{3.1.29/domains → 3.1.30/protocols}/media-buy/scenarios/dependency_impairment.yaml +2 -4
- package/compliance/cache/{3.1.29 → 3.1.30}/protocols/media-buy/scenarios/dependency_impairment_cardinality.yaml +2 -4
- package/compliance/cache/{3.1.29/domains → 3.1.30/protocols}/media-buy/scenarios/invalid_transitions.yaml +2 -4
- package/compliance/cache/{3.1.29/domains → 3.1.30/protocols}/media-buy/scenarios/measurement_terms_rejected.yaml +6 -7
- package/compliance/cache/{3.1.29/domains → 3.1.30/protocols}/media-buy/scenarios/provenance_audit_observation.yaml +10 -5
- package/compliance/cache/{3.1.29/domains → 3.1.30/protocols}/media-buy/scenarios/provenance_truth_of_claim.yaml +13 -14
- package/compliance/cache/{3.1.29 → 3.1.30}/universal/stale-response-advisory.yaml +75 -67
- package/compliance/cache/{3.1.29 → 3.1.30}/universal/storyboard-schema.yaml +7 -0
- package/compliance/cache/{3.2.7 → 3.2.8}/domains/creative/scenarios/creative_lifecycle_webhooks.yaml +2 -0
- package/compliance/cache/{3.2.7 → 3.2.8}/domains/media-buy/scenarios/creative_fate_after_cancellation.yaml +2 -4
- package/compliance/cache/{3.2.7 → 3.2.8}/domains/media-buy/scenarios/dependency_impairment.yaml +2 -4
- package/compliance/cache/{3.2.7/protocols → 3.2.8/domains}/media-buy/scenarios/dependency_impairment_cardinality.yaml +2 -4
- package/compliance/cache/{3.2.7 → 3.2.8}/domains/media-buy/scenarios/invalid_transitions.yaml +2 -4
- package/compliance/cache/{3.2.7 → 3.2.8}/domains/media-buy/scenarios/measurement_terms_rejected.yaml +6 -7
- package/compliance/cache/{3.2.7 → 3.2.8}/index.json +3 -3
- package/compliance/cache/{3.2.7 → 3.2.8}/protocols/creative/scenarios/creative_lifecycle_webhooks.yaml +2 -0
- package/compliance/cache/{3.2.7 → 3.2.8}/protocols/media-buy/scenarios/creative_fate_after_cancellation.yaml +2 -4
- package/compliance/cache/{3.2.7 → 3.2.8}/protocols/media-buy/scenarios/dependency_impairment.yaml +2 -4
- package/compliance/cache/{3.2.7/domains → 3.2.8/protocols}/media-buy/scenarios/dependency_impairment_cardinality.yaml +2 -4
- package/compliance/cache/{3.2.7 → 3.2.8}/protocols/media-buy/scenarios/invalid_transitions.yaml +2 -4
- package/compliance/cache/{3.2.7 → 3.2.8}/protocols/media-buy/scenarios/measurement_terms_rejected.yaml +6 -7
- package/compliance/cache/{3.2.7 → 3.2.8}/specialisms/sales-broadcast-tv/index.yaml +7 -1
- package/compliance/cache/{3.2.7 → 3.2.8}/universal/stale-response-advisory.yaml +77 -69
- package/compliance/cache/{3.2.7 → 3.2.8}/universal/storyboard-schema.yaml +7 -0
- package/dist/lib/adapters/version/3.0/brand-fields.d.mts +7 -1
- package/dist/lib/adapters/version/3.0/brand-fields.d.ts +7 -1
- package/dist/lib/adapters/version/3.0/brand-fields.js +139 -3
- package/dist/lib/adapters/version/3.0/brand-fields.mjs +136 -2
- package/dist/lib/adapters/version/3.0/index.js +6 -0
- package/dist/lib/adapters/version/3.0/index.mjs +7 -1
- package/dist/lib/adapters/version/3.1/bidding.js +1 -1
- package/dist/lib/adapters/version/3.1/bidding.mjs +1 -1
- package/dist/lib/adapters/version/types.d.mts +5 -0
- package/dist/lib/adapters/version/types.d.ts +5 -0
- package/dist/lib/canonical-references/index.js +2 -0
- package/dist/lib/canonical-references/index.mjs +2 -0
- package/dist/lib/client/account-changes.d.mts +3 -1
- package/dist/lib/client/account-changes.d.ts +3 -1
- package/dist/lib/client/account-changes.js +22 -2
- package/dist/lib/client/account-changes.mjs +22 -2
- package/dist/lib/compliance-fixtures/canonical-storyboards-provenance.json +4 -4
- package/dist/lib/compliance-fixtures/canonical-storyboards.d.mts +2 -2
- package/dist/lib/compliance-fixtures/canonical-storyboards.d.ts +2 -2
- package/dist/lib/conformance/oracle.js +3 -2
- package/dist/lib/conformance/oracle.mjs +3 -2
- package/dist/lib/conformance/schemaLoader.js +4 -4
- package/dist/lib/conformance/schemaLoader.mjs +4 -4
- package/dist/lib/core/AgentClient.d.mts +165 -1
- package/dist/lib/core/AgentClient.d.ts +165 -1
- package/dist/lib/core/AgentClient.js +446 -8
- package/dist/lib/core/AgentClient.mjs +446 -8
- package/dist/lib/core/ConversationTypes.d.mts +8 -0
- package/dist/lib/core/ConversationTypes.d.ts +8 -0
- package/dist/lib/core/ProtocolResponseParser.d.mts +1 -1
- package/dist/lib/core/ProtocolResponseParser.d.ts +1 -1
- package/dist/lib/core/ProtocolResponseParser.js +28 -18
- package/dist/lib/core/ProtocolResponseParser.mjs +11 -1
- package/dist/lib/core/ResponseValidator.js +1 -1
- package/dist/lib/core/ResponseValidator.mjs +1 -1
- package/dist/lib/core/SingleAgentClient.d.mts +116 -6
- package/dist/lib/core/SingleAgentClient.d.ts +116 -6
- package/dist/lib/core/SingleAgentClient.js +556 -84
- package/dist/lib/core/SingleAgentClient.mjs +545 -72
- package/dist/lib/core/TaskExecutor.d.mts +7 -0
- package/dist/lib/core/TaskExecutor.d.ts +7 -0
- package/dist/lib/core/TaskExecutor.js +23 -8
- package/dist/lib/core/TaskExecutor.mjs +23 -8
- package/dist/lib/core/task-status.d.mts +2 -0
- package/dist/lib/core/task-status.d.ts +2 -0
- package/dist/lib/core/task-status.js +11 -2
- package/dist/lib/core/task-status.mjs +9 -1
- package/dist/lib/errors/index.d.mts +22 -0
- package/dist/lib/errors/index.d.ts +22 -0
- package/dist/lib/errors/index.js +43 -0
- package/dist/lib/errors/index.mjs +42 -0
- package/dist/lib/identity-3.3/trust.d.mts +1 -4
- package/dist/lib/identity-3.3/trust.d.ts +1 -4
- package/dist/lib/identity-3.3/trust.js +34 -21
- package/dist/lib/identity-3.3/trust.mjs +34 -21
- package/dist/lib/identity-3.3/validation.js +5 -3
- package/dist/lib/identity-3.3/validation.mjs +6 -4
- package/dist/lib/index.d.mts +8 -54
- package/dist/lib/index.d.ts +8 -54
- package/dist/lib/index.js +15 -0
- package/dist/lib/index.mjs +11 -0
- package/dist/lib/media-buy/action-assessment.js +29 -3
- package/dist/lib/media-buy/action-assessment.mjs +32 -4
- package/dist/lib/media-buy/action-contracts.d.mts +3 -0
- package/dist/lib/media-buy/action-contracts.d.ts +3 -0
- package/dist/lib/media-buy/action-contracts.js +24 -1
- package/dist/lib/media-buy/action-contracts.mjs +22 -1
- package/dist/lib/media-buy/compatibility.js +6 -1
- package/dist/lib/media-buy/compatibility.mjs +6 -1
- package/dist/lib/media-buy/preflight.js +1 -1
- package/dist/lib/media-buy/preflight.mjs +3 -2
- package/dist/lib/media-buy/types.d.mts +6 -1
- package/dist/lib/media-buy/types.d.ts +6 -1
- package/dist/lib/negotiation/commercial-terms-semantics.js +11 -0
- package/dist/lib/negotiation/commercial-terms-semantics.mjs +11 -0
- package/dist/lib/protocols/mcp-modern.d.mts +2 -0
- package/dist/lib/protocols/mcp-modern.d.ts +2 -0
- package/dist/lib/protocols/mcp-modern.js +31 -5
- package/dist/lib/protocols/mcp-modern.mjs +31 -5
- package/dist/lib/protocols/mcp-scope.d.mts +6 -1
- package/dist/lib/protocols/mcp-scope.d.ts +6 -1
- package/dist/lib/protocols/mcp-scope.js +25 -3
- package/dist/lib/protocols/mcp-scope.mjs +24 -3
- package/dist/lib/protocols/mcp.js +12 -6
- package/dist/lib/protocols/mcp.mjs +13 -6
- package/dist/lib/reporting/inspection.js +1 -0
- package/dist/lib/reporting/inspection.mjs +1 -0
- package/dist/lib/schemas/browser.d.mts +2 -0
- package/dist/lib/schemas/browser.d.ts +2 -0
- package/dist/lib/schemas/browser.js +3 -0
- package/dist/lib/schemas/browser.mjs +2 -0
- package/dist/lib/schemas/index.d.mts +5 -2
- package/dist/lib/schemas/index.d.ts +5 -2
- package/dist/lib/schemas/index.js +5 -0
- package/dist/lib/schemas/index.mjs +4 -0
- package/dist/lib/schemas-data/3.1/a2ui/bound-value.json +1 -1
- package/dist/lib/schemas-data/3.1/a2ui/component.json +1 -1
- package/dist/lib/schemas-data/3.1/a2ui/si-catalog.json +25 -25
- package/dist/lib/schemas-data/3.1/a2ui/surface.json +2 -2
- package/dist/lib/schemas-data/3.1/a2ui/user-action.json +1 -1
- package/dist/lib/schemas-data/3.1/aao/agent-publishers.json +1 -1
- package/dist/lib/schemas-data/3.1/account/get-account-financials-request.json +6 -6
- package/dist/lib/schemas-data/3.1/account/get-account-financials-response.json +12 -12
- package/dist/lib/schemas-data/3.1/account/list-accounts-request.json +6 -6
- package/dist/lib/schemas-data/3.1/account/list-accounts-response.json +8 -8
- package/dist/lib/schemas-data/3.1/account/report-usage-request.json +6 -6
- package/dist/lib/schemas-data/3.1/account/report-usage-response.json +6 -6
- package/dist/lib/schemas-data/3.1/account/sync-accounts-request.json +12 -12
- package/dist/lib/schemas-data/3.1/account/sync-accounts-response.json +16 -16
- package/dist/lib/schemas-data/3.1/account/sync-governance-request.json +6 -6
- package/dist/lib/schemas-data/3.1/account/sync-governance-response.json +10 -10
- package/dist/lib/schemas-data/3.1/adagents.json +29 -29
- package/dist/lib/schemas-data/3.1/brand/acquire-rights-request.json +10 -10
- package/dist/lib/schemas-data/3.1/brand/acquire-rights-response.json +16 -16
- package/dist/lib/schemas-data/3.1/brand/creative-approval-request.json +5 -5
- package/dist/lib/schemas-data/3.1/brand/creative-approval-response.json +12 -12
- package/dist/lib/schemas-data/3.1/brand/get-brand-identity-request.json +4 -4
- package/dist/lib/schemas-data/3.1/brand/get-brand-identity-response.json +10 -10
- package/dist/lib/schemas-data/3.1/brand/get-rights-request.json +8 -8
- package/dist/lib/schemas-data/3.1/brand/get-rights-response.json +11 -11
- package/dist/lib/schemas-data/3.1/brand/revocation-notification.json +4 -4
- package/dist/lib/schemas-data/3.1/brand/rights-pricing-option.json +5 -5
- package/dist/lib/schemas-data/3.1/brand/rights-terms.json +3 -3
- package/dist/lib/schemas-data/3.1/brand/search-brands-request.json +6 -6
- package/dist/lib/schemas-data/3.1/brand/search-brands-response.json +11 -11
- package/dist/lib/schemas-data/3.1/brand/update-rights-request.json +6 -6
- package/dist/lib/schemas-data/3.1/brand/update-rights-response.json +11 -11
- package/dist/lib/schemas-data/3.1/brand/verification-status.json +1 -1
- package/dist/lib/schemas-data/3.1/brand/verify-brand-claim-request.json +2 -2
- package/dist/lib/schemas-data/3.1/brand/verify-brand-claim-response.json +13 -13
- package/dist/lib/schemas-data/3.1/brand/verify-brand-claims-request.json +2 -2
- package/dist/lib/schemas-data/3.1/brand/verify-brand-claims-response.json +13 -13
- package/dist/lib/schemas-data/3.1/brand.json +21 -21
- package/dist/lib/schemas-data/3.1/bundled.schemas.br +0 -0
- package/dist/lib/schemas-data/3.1/collection/base-collection-source.json +3 -3
- package/dist/lib/schemas-data/3.1/collection/collection-list-changed-webhook.json +2 -2
- package/dist/lib/schemas-data/3.1/collection/collection-list-filters.json +7 -7
- package/dist/lib/schemas-data/3.1/collection/collection-list.json +5 -5
- package/dist/lib/schemas-data/3.1/collection/create-collection-list-request.json +8 -8
- package/dist/lib/schemas-data/3.1/collection/create-collection-list-response.json +6 -6
- package/dist/lib/schemas-data/3.1/collection/delete-collection-list-request.json +5 -5
- package/dist/lib/schemas-data/3.1/collection/delete-collection-list-response.json +5 -5
- package/dist/lib/schemas-data/3.1/collection/get-collection-list-request.json +5 -5
- package/dist/lib/schemas-data/3.1/collection/get-collection-list-response.json +12 -12
- package/dist/lib/schemas-data/3.1/collection/list-collection-lists-request.json +6 -6
- package/dist/lib/schemas-data/3.1/collection/list-collection-lists-response.json +7 -7
- package/dist/lib/schemas-data/3.1/collection/update-collection-list-request.json +8 -8
- package/dist/lib/schemas-data/3.1/collection/update-collection-list-response.json +6 -6
- package/dist/lib/schemas-data/3.1/content-standards/artifact-webhook-payload.json +3 -3
- package/dist/lib/schemas-data/3.1/content-standards/artifact.json +7 -7
- package/dist/lib/schemas-data/3.1/content-standards/calibrate-content-request.json +5 -5
- package/dist/lib/schemas-data/3.1/content-standards/calibrate-content-response.json +10 -10
- package/dist/lib/schemas-data/3.1/content-standards/content-standards.json +7 -7
- package/dist/lib/schemas-data/3.1/content-standards/create-content-standards-request.json +8 -8
- package/dist/lib/schemas-data/3.1/content-standards/create-content-standards-response.json +8 -8
- package/dist/lib/schemas-data/3.1/content-standards/get-content-standards-request.json +4 -4
- package/dist/lib/schemas-data/3.1/content-standards/get-content-standards-response.json +9 -9
- package/dist/lib/schemas-data/3.1/content-standards/get-media-buy-artifacts-request.json +5 -5
- package/dist/lib/schemas-data/3.1/content-standards/get-media-buy-artifacts-response.json +10 -10
- package/dist/lib/schemas-data/3.1/content-standards/list-content-standards-request.json +6 -6
- package/dist/lib/schemas-data/3.1/content-standards/list-content-standards-response.json +10 -10
- package/dist/lib/schemas-data/3.1/content-standards/update-content-standards-request.json +8 -8
- package/dist/lib/schemas-data/3.1/content-standards/update-content-standards-response.json +8 -8
- package/dist/lib/schemas-data/3.1/content-standards/validate-content-delivery-request.json +5 -5
- package/dist/lib/schemas-data/3.1/content-standards/validate-content-delivery-response.json +10 -10
- package/dist/lib/schemas-data/3.1/core/account-authorization.json +1 -1
- package/dist/lib/schemas-data/3.1/core/account-ref.json +2 -2
- package/dist/lib/schemas-data/3.1/core/account-with-authorization.json +3 -3
- package/dist/lib/schemas-data/3.1/core/account.json +10 -10
- package/dist/lib/schemas-data/3.1/core/activation-key.json +1 -1
- package/dist/lib/schemas-data/3.1/core/ad-inventory-config.json +1 -1
- package/dist/lib/schemas-data/3.1/core/agent-encryption-key.json +1 -1
- package/dist/lib/schemas-data/3.1/core/agent-signing-key.json +1 -1
- package/dist/lib/schemas-data/3.1/core/app-item.json +4 -4
- package/dist/lib/schemas-data/3.1/core/asset-group-vocabulary.json +1 -1
- package/dist/lib/schemas-data/3.1/core/assets/asset-union.json +21 -21
- package/dist/lib/schemas-data/3.1/core/assets/audio-asset.json +3 -3
- package/dist/lib/schemas-data/3.1/core/assets/brief-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/assets/card-asset.json +6 -6
- package/dist/lib/schemas-data/3.1/core/assets/catalog-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/assets/css-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/assets/daast-asset.json +5 -5
- package/dist/lib/schemas-data/3.1/core/assets/daast-tracker-asset.json +4 -4
- package/dist/lib/schemas-data/3.1/core/assets/html-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/assets/image-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/assets/javascript-asset.json +3 -3
- package/dist/lib/schemas-data/3.1/core/assets/markdown-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/assets/pixel-tracker-asset.json +3 -3
- package/dist/lib/schemas-data/3.1/core/assets/published-post-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/assets/text-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/assets/url-asset.json +4 -4
- package/dist/lib/schemas-data/3.1/core/assets/vast-asset.json +5 -5
- package/dist/lib/schemas-data/3.1/core/assets/vast-tracker-asset.json +4 -4
- package/dist/lib/schemas-data/3.1/core/assets/video-asset.json +7 -7
- package/dist/lib/schemas-data/3.1/core/assets/webhook-asset.json +7 -7
- package/dist/lib/schemas-data/3.1/core/assets/zip-asset.json +2 -2
- package/dist/lib/schemas-data/3.1/core/async-response-data.json +29 -29
- package/dist/lib/schemas-data/3.1/core/async-response-refs/creative/sync-creatives-async-response-input-required.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/creative/sync-creatives-async-response-submitted.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/creative/sync-creatives-async-response-working.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/build-creative-async-response-input-required.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/build-creative-async-response-submitted.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/build-creative-async-response-working.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/create-media-buy-async-response-input-required.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/create-media-buy-async-response-submitted.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/create-media-buy-async-response-working.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/get-products-async-response-input-required.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/get-products-async-response-submitted.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/get-products-async-response-working.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/sync-catalogs-async-response-input-required.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/sync-catalogs-async-response-submitted.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/sync-catalogs-async-response-working.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/update-media-buy-async-response-input-required.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/update-media-buy-async-response-submitted.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/media-buy/update-media-buy-async-response-working.json +3 -3
- package/dist/lib/schemas-data/3.1/core/async-response-refs/signals/get-signals-async-response-submitted.json +4 -4
- package/dist/lib/schemas-data/3.1/core/async-response-refs/signals/get-signals-async-response-working.json +3 -3
- package/dist/lib/schemas-data/3.1/core/attribution-window.json +4 -4
- package/dist/lib/schemas-data/3.1/core/audience-member.json +3 -3
- package/dist/lib/schemas-data/3.1/core/audience-selector.json +7 -7
- package/dist/lib/schemas-data/3.1/core/authorized-agent-base.json +3 -3
- package/dist/lib/schemas-data/3.1/core/brand-id.json +1 -1
- package/dist/lib/schemas-data/3.1/core/brand-ref.json +3 -3
- package/dist/lib/schemas-data/3.1/core/business-entity.json +2 -2
- package/dist/lib/schemas-data/3.1/core/cancellation-policy.json +2 -2
- package/dist/lib/schemas-data/3.1/core/canonical-format-kind.json +1 -1
- package/dist/lib/schemas-data/3.1/core/canonical-projection-ref.json +3 -3
- package/dist/lib/schemas-data/3.1/core/canonical-projection-slot-override.json +1 -1
- package/dist/lib/schemas-data/3.1/core/catalog-field-mapping.json +2 -2
- package/dist/lib/schemas-data/3.1/core/catalog-item-delivery-metrics.json +3 -3
- package/dist/lib/schemas-data/3.1/core/catalog.json +7 -7
- package/dist/lib/schemas-data/3.1/core/catchment.json +5 -5
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"$schema": "https://json-schema.org/draft/2020-12/schema",
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"$id": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json",
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"title": "Build Creative Request",
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"description": "Request to transform, generate, resolve, refine, or retrieve a creative manifest. Supports five modes: (1) generation from a brief or seed assets, (2) transformation of an existing manifest, (3) deterministic seller-bound selection from a pre-binding CreativeRepresentationSet, (4) refinement of a prior produced variant via refine_from_build_variant_id, and (5) retrieval from a creative library by creative_id. Produces target manifest(s) through canonical capabilities advertised in `get_adcp_capabilities.creative.supported_formats[]`. CreativeRepresentationSet input is a non-generative, single-output mode available only on the destination sales agent and additionally requires `creative.representation_resolution.supported: true`. In 3.2, provide `target_capability_id` for one output or `target_capability_ids` for multiple outputs. Legacy named-format selectors remain accepted during the 3.x compatibility window but are deprecated.",
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"x-tool-summary": "Generate, transform, refine, retrieve, or adapt creative manifests for advertised creative capabilities.",
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"description": "Release-precision AdCP protocol version negotiation fields. Composed via `allOf` into AdCP request schemas and shared response components so the version semantics live in one place. Strict (`additionalProperties: false`) request schemas also redeclare these two fields in their own `properties` via `$ref`, because draft-07 does not evaluate properties across `allOf`. The Trusted Match match requests are the exception: they inline both fields for their strict privacy boundary. Distinct from `core/protocol-envelope.json`, which wraps responses at the transport layer (context_id / task_id / status / payload). This envelope is part of the payload itself.",
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"title": "Creative Manifest",
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"description": "Complete specification of a creative: format identification + assets. In 3.2 a manifest uses `format_kind` (the canonical format name it targets), paired with optional `format_option_ref` when a product has multiple declarations sharing that kind. The deprecated `format_id` named-format branch remains only for 3.x wire compatibility. Ordinary and shared assets live in `assets`; a `coordinated_placements` additionally namespaces each component's canonical slots under `component_assets.<component_id>`.",
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1format-id.json",
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"deprecated": true,
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"description": "**DEPRECATED in 3.2.** Legacy named-format path retained for 3.x compatibility. New manifests use canonical `format_kind` and, when product routing requires it, `format_option_ref`. Mutually exclusive with format_kind."
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},
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"format_kind": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1canonical-format-kind.json",
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"description": "Canonical 3.2 path. The canonical format name this manifest targets (e.g., `image`, `video_hosted`, `audio_vast`, `seller_rendered_stateful_display`, `coordinated_placements`). Selects the contract against which the seller validates the manifest's assets. Mutually exclusive with deprecated `format_id`."
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},
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"format_option_ref": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1format-option-ref.json",
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"description": "3.1+ format-option path, optional. Structured format option reference matching one of the target product's `format_options[]` declarations. Publisher-catalog-backed options match by `{ scope: \"publisher\", publisher_domain, format_option_id }`; product-local options match by `{ scope: \"product\", format_option_id }`. Required when the target product carries multiple `format_options` entries sharing the same `format_kind`; optional when `format_kind` alone routes the manifest to a single declaration. Product-scoped refs require an enclosing target product/package context."
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},
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"representation_selection": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1representation-selection.json",
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"description": "Present when this seller-bound manifest was selected from a CreativeRepresentationSet. Preserves creative, complete revision digest, and selected representation lineage through sync and reporting."
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},
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"assets": {
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"^[a-z0-9_]+$": {
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"oneOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1asset-union.json"
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},
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{
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"type": "array",
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"items": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1asset-union.json"
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},
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"minItems": 1
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}
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@@ -413,36 +413,36 @@
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"description": "Component-addressed asset maps for `coordinated_placements`. Each key MUST match one `params.components[].component_id`; its value supplies that component's canonical slots. Shared assets remain in top-level `assets` and are injected only into components named by `shared_slots[].consumed_by`. This namespace allows two components to use the same canonical slot name, such as `image_main`, without collision. It MUST be absent for non-`coordinated_placements` manifests.",
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"patternProperties": {
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"^[a-z][a-z0-9_]*$": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1creative-assets.json"
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}
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},
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"additionalProperties": false
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},
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"brand": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1brand-ref.json",
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"description": "Brand identity reference (BrandRef — `domain` plus optional `brand_id` for house-of-brands; plus optional inline `brand_kit_override` for per-creative tweaks where brand.json is missing/stale). When present, the seller pulls master brand identity (logo, palette, fonts, voice, and visual guidelines) from the brand's brand.json automatically; supported fields present in `brand_kit_override` take precedence, and all other master identity fields continue to come from brand.json. Catalogs supply product or item payload. Catalog item asset groups — including an item-level `logo` for a property or franchise — are item identity selected through format field bindings; they do not override brand.json's master logo or other brand identity fields. v2 formats no longer redeclare brand_logo / brand_colors / brand_voice as explicit slots — brand identity is implicit context."
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},
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"rights": {
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"type": "array",
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"description": "Rights constraints attached to this creative. Buyer-carried fields are informational until a serving party evaluates an issuer-bound attestation reference under its own policy. Only a verified, unexpired, unrevoked, digest-matched evaluation can support serving authorization; verification_url is never authority.",
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"items": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1rights-constraint.json"
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}
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},
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"industry_identifiers": {
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"type": "array",
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"description": "Industry-standard or market-specific identifiers for this specific manifest (e.g., Ad-ID, ISCI, Clearcast clock number, IDcrea). When present, overrides creative-level identifiers. Use when different format versions of the same source creative have distinct traffic identifiers (e.g., the :15 and :30 cuts, or separate TV and radio versions). Add a PR to extend creative-identifier-type when another shared identifier scheme needs first-class support.",
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"items": {
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1industry-identifier.json"
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},
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"uniqueItems": true
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},
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"provenance": {
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
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"description": "Provenance metadata for this creative manifest. Serves as the default provenance for all assets in this manifest. An asset with its own provenance replaces this object entirely (no field-level merging)."
|
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},
|
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"ext": {
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
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}
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},
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"required": [
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@@ -586,7 +586,7 @@
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"additionalProperties": true
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},
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"external:core/format-id.json": {
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/format-id.json",
|
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590
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|
"title": "Format Reference (Structured Object)",
|
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591
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|
"deprecated": true,
|
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592
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|
"description": "**DEPRECATED in 3.2.** Legacy named-format reference retained for 3.x compatibility. This JSON object — never a plain string — identifies a format by its declaring agent and local slug, and may carry legacy logical dimensions, pixel ratio, or duration parameters. New products and manifests use canonical `format_options`, `format_kind`, and `format_option_ref`; creative-agent build routing uses `creative.supported_formats[].capability_id`.",
|
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@@ -643,7 +643,7 @@
|
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}
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},
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"external:core/canonical-format-kind.json": {
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/canonical-format-kind.json",
|
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647
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|
"title": "Canonical Format Kind",
|
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648
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|
"description": "Discriminator naming one of the 15 AdCP 3.2 canonical creative formats, plus `custom` for adopter-defined shapes. AdCP 3.2 adds `audio_vast` for VAST-tag-delivered audio (the standards-conformant profile starts at VAST 4.1, with older versions available only as seller-declared legacy interoperability) and promotes the legacy `multi_state_display` and `multi_placement_takeover` custom shapes to `seller_rendered_stateful_display` and `coordinated_placements`. When `format_kind` is `custom`, the declaration also carries `format_shape` and `format_schema`. The enum mirrors the branches in `product-format-declaration.json` and is closed for producer validation: sellers do not mint ad-hoc values. SDKs may retain unknown future values in tolerant in-memory parsers, but that does not change versioned JSON Schema validation. A seller responding to a 3.1-or-earlier request MUST project away 3.2-only kinds and emit a compatible legacy declaration; a strict older schema correctly rejects an unprojected newer kind. See adcp#3666 and the promotion migration contract in canonical-formats.mdx.",
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"type": "string",
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@@ -667,7 +667,7 @@
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]
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},
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"external:core/format-option-ref.json": {
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/format-option-ref.json",
|
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671
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|
"title": "Format Option Reference",
|
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672
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|
"description": "Discriminated reference to a product format option. The global canonical shape is still named by `format_kind`; this reference selects one concrete product `format_options[]` entry. `scope: \"publisher\"` identifies a publisher-declared catalog option by `{ publisher_domain, format_option_id }`. `scope: \"product\"` identifies a product-local option by `format_option_id`; the enclosing package/product context supplies the namespace.",
|
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|
"type": "object",
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@@ -728,7 +728,7 @@
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"additionalProperties": true
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},
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|
"external:core/representation-selection.json": {
|
|
731
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
731
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/representation-selection.json",
|
|
732
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|
"title": "Representation Selection",
|
|
733
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|
"description": "Readback lineage from a seller-bound manifest or CreativeAsset to the exact CreativeRepresentationSet revision and representation selected for it. This is selection lineage, not served-variant identity.",
|
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734
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|
"x-adcp-validation": {
|
|
@@ -763,7 +763,7 @@
|
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|
"x-entity": "creative"
|
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|
},
|
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|
"revision_id": {
|
|
766
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
766
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1creative-revision-id.json"
|
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767
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},
|
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|
"revision_content_digest": {
|
|
769
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|
"type": "string",
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@@ -776,7 +776,7 @@
|
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|
"x-entity": "creative_representation"
|
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|
},
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|
"strategy": {
|
|
779
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1representation-selection-strategy.json",
|
|
780
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|
"description": "Deterministic strategy applied after compatibility filtering."
|
|
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|
},
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|
"selected_output_digest": {
|
|
@@ -785,11 +785,11 @@
|
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785
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|
"description": "Digest of the derived seller-bound manifest projection, computed with RFC 8785 JCS after removing exactly top-level `$schema`, `representation_selection`, `creative_id`, `revision_id`, `name`, `tags`, `status`, `weight`, `placement_refs`, `placement_ids`, and `inputs`. Every other field, including unknown delivery fields, is included. The identical exclusion list applies to the returned CreativeManifest and its later CreativeAsset sync wrapper. A selected sync item cannot carry localization in this version. This is the review/execution fingerprint for the projection, distinct from revision_content_digest, which binds the complete source set."
|
|
786
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|
},
|
|
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|
"execution_vast_version": {
|
|
788
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
788
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-version.json",
|
|
789
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|
"description": "Exact VAST version verified for seller-assembled first-class VAST trackers. This is selection lineage and part of the execution review identity; it is not included in selected_output_digest."
|
|
790
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|
},
|
|
791
791
|
"execution_daast_version": {
|
|
792
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
792
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1daast-version.json",
|
|
793
793
|
"description": "Exact DAAST version verified for seller-assembled first-class DAAST trackers. This is selection lineage and part of the execution review identity; it is not included in selected_output_digest."
|
|
794
794
|
},
|
|
795
795
|
"resolved_by": {
|
|
@@ -813,7 +813,7 @@
|
|
|
813
813
|
"additionalProperties": false
|
|
814
814
|
},
|
|
815
815
|
"external:core/creative-revision-id.json": {
|
|
816
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
816
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/creative-revision-id.json",
|
|
817
817
|
"title": "Creative Revision ID",
|
|
818
818
|
"description": "Buyer-assigned identity for one immutable input-content state of a durable creative. Scoped to the parent creative_id. Seller transcoding, normalization, and delivery representations do not change this identity.",
|
|
819
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|
"type": "string",
|
|
@@ -822,7 +822,7 @@
|
|
|
822
822
|
"x-entity": "creative_revision"
|
|
823
823
|
},
|
|
824
824
|
"external:enums/representation-selection-strategy.json": {
|
|
825
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
825
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/representation-selection-strategy.json",
|
|
826
826
|
"title": "Representation Selection Strategy",
|
|
827
827
|
"description": "Deterministic strategy used after filtering a CreativeRepresentationSet against one seller destination contract. `representation_order` selects the first compatible representation in source array order. `highest_compatible_vast` is valid only when the destination format_kind is `video_vast` or `audio_vast`; it selects the compatible VAST representation with the highest exact VAST version, and equal-version ties are resolved by source array order. Using it for another format is INVALID_REQUEST and never falls back silently.",
|
|
828
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|
"type": "string",
|
|
@@ -832,7 +832,7 @@
|
|
|
832
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|
]
|
|
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|
},
|
|
834
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|
"external:enums/vast-version.json": {
|
|
835
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
835
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/vast-version.json",
|
|
836
836
|
"title": "VAST Version",
|
|
837
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|
"description": "Supported VAST (Video Ad Serving Template) specification versions. Covers every version published by IAB Tech Lab, through VAST 4.3 (released December 2022). The value mirrors the `version` attribute a VAST document declares on its root element.",
|
|
838
838
|
"$comment": "VAST 4.3 ships no XSD of its own: IAB's `vast_4.2.xsd` remains the authoritative schema for 4.3 documents, so a validator MUST NOT reject a tag declaring `version=\"4.3\"` for want of a 4.3 schema. VAST 4.4 is deliberately absent because `vast_4.4.xsd` is annotated 'DRAFT for working group discussion' and is not a published specification; add it once IAB publishes it, not before. This file is the single source of truth for the roster, per the Enum Consolidation rule in docs/spec-guidelines.md, and other schemas `$ref` it rather than restating the list.",
|
|
@@ -847,7 +847,7 @@
|
|
|
847
847
|
]
|
|
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|
},
|
|
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849
|
"external:enums/daast-version.json": {
|
|
850
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
850
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/daast-version.json",
|
|
851
851
|
"title": "DAAST Version",
|
|
852
852
|
"description": "Supported DAAST (Digital Audio Ad Serving Template) specification versions",
|
|
853
853
|
"type": "string",
|
|
@@ -857,74 +857,74 @@
|
|
|
857
857
|
]
|
|
858
858
|
},
|
|
859
859
|
"external:core/assets/asset-union.json": {
|
|
860
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
860
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/asset-union.json",
|
|
861
861
|
"title": "AssetVariant",
|
|
862
862
|
"description": "Canonical union of all asset variant schemas. Referenced from creative-asset.json and creative-manifest.json to ensure a single named type is emitted by schema-to-TypeScript tooling. Add new asset types here and to the creative/asset-types registry.",
|
|
863
863
|
"x-adcp-hoist": true,
|
|
864
864
|
"type": "object",
|
|
865
865
|
"oneOf": [
|
|
866
866
|
{
|
|
867
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
867
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1image-asset.json"
|
|
868
868
|
},
|
|
869
869
|
{
|
|
870
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
870
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1video-asset.json"
|
|
871
871
|
},
|
|
872
872
|
{
|
|
873
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
873
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1audio-asset.json"
|
|
874
874
|
},
|
|
875
875
|
{
|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1vast-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1display-tag-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1text-asset.json"
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},
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1url-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1html-asset.json"
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1javascript-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1zip-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1webhook-asset.json"
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},
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1css-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1daast-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1markdown-asset.json"
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},
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1brief-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1catalog-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1published-post-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1card-asset.json"
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},
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1pixel-tracker-asset.json"
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1vast-tracker-asset.json"
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},
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1daast-tracker-asset.json"
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}
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],
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"discriminator": {
|
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@@ -932,7 +932,7 @@
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}
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},
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"external:core/assets/image-asset.json": {
|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/image-asset.json",
|
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"title": "Image Asset",
|
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|
"description": "Image asset with URL and dimensions",
|
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"type": "object",
|
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@@ -996,7 +996,7 @@
|
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|
"x-accessibility": true
|
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|
},
|
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|
"provenance": {
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
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"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
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}
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},
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@@ -1009,13 +1009,13 @@
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"additionalProperties": true
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},
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"external:core/provenance.json": {
|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/provenance.json",
|
|
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|
"title": "Provenance",
|
|
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|
"description": "Declares how content was produced, whether AI was involved, and what disclosure obligations apply. Attaches to creative manifests, individual assets, or content-standards artifacts. When present at multiple levels, the most specific provenance object replaces the inherited one entirely (no field-level merging). Provenance is a claim by the declaring party — receiving parties should verify claims independently via their own detection tools.",
|
|
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"type": "object",
|
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"properties": {
|
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"digital_source_type": {
|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1digital-source-type.json",
|
|
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"description": "IPTC-aligned classification of AI involvement in producing this content"
|
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},
|
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"synthetic_depiction": {
|
|
@@ -1125,7 +1125,7 @@
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"type": "object",
|
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"properties": {
|
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"method": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1embedded-provenance-method.json",
|
|
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"description": "How provenance data is carried within the content"
|
|
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},
|
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"standard": {
|
|
@@ -1176,7 +1176,7 @@
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|
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"type": "object",
|
|
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"properties": {
|
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"media_type": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1watermark-media-type.json",
|
|
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"description": "Media category of the watermarked content"
|
|
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|
},
|
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"provider": {
|
|
@@ -1204,7 +1204,7 @@
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|
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|
"additionalProperties": false
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|
},
|
|
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|
"c2pa_action": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1c2pa-watermark-action.json",
|
|
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|
"description": "C2PA action classification for this watermark"
|
|
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|
},
|
|
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|
"embedded_at": {
|
|
@@ -1255,7 +1255,7 @@
|
|
|
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|
"minProperties": 1,
|
|
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|
"properties": {
|
|
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|
"persistence": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1disclosure-persistence.json",
|
|
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|
"description": "How long the disclosure must persist during content playback or display"
|
|
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|
},
|
|
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|
"min_duration_ms": {
|
|
@@ -1267,13 +1267,13 @@
|
|
|
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|
"type": "array",
|
|
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|
"description": "Preferred disclosure positions in priority order. The first position a format supports should be used.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1disclosure-position.json"
|
|
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|
},
|
|
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|
"minItems": 1,
|
|
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|
"uniqueItems": true
|
|
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|
},
|
|
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|
"ext": {
|
|
1276
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
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|
}
|
|
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|
}
|
|
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|
}
|
|
@@ -1335,12 +1335,12 @@
|
|
|
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|
}
|
|
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|
},
|
|
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|
"ext": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
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|
}
|
|
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|
}
|
|
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|
},
|
|
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|
"external:enums/digital-source-type.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/digital-source-type.json",
|
|
1344
1344
|
"title": "Digital Source Type",
|
|
1345
1345
|
"description": "Classification of AI involvement in content creation, aligned with IPTC digitalsourcetype vocabulary. Used in provenance metadata to declare how a creative asset, artifact, or individual asset was produced.",
|
|
1346
1346
|
"type": "string",
|
|
@@ -1368,7 +1368,7 @@
|
|
|
1368
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|
}
|
|
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|
},
|
|
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|
"external:enums/embedded-provenance-method.json": {
|
|
1371
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1371
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/embedded-provenance-method.json",
|
|
1372
1372
|
"title": "Embedded Provenance Method",
|
|
1373
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|
"description": "How provenance data is carried within the content stream. Distinguishes between format-level manifest embedding (where the manifest travels inside the file container) and provenance markers (where invisible markers in the content itself encode or reference a provenance record). Both survive operations that strip sidecar metadata, but provenance markers additionally survive content-level transformations such as copy-paste, reformatting, and CMS re-encoding.",
|
|
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|
"type": "string",
|
|
@@ -1382,7 +1382,7 @@
|
|
|
1382
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|
}
|
|
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|
},
|
|
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1384
|
"external:enums/watermark-media-type.json": {
|
|
1385
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/watermark-media-type.json",
|
|
1386
1386
|
"title": "Watermark Media Type",
|
|
1387
1387
|
"description": "Media category of a content watermark. Identifies what kind of content the watermark is applied to, which determines the detection and verification methods required.",
|
|
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|
"type": "string",
|
|
@@ -1400,7 +1400,7 @@
|
|
|
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|
}
|
|
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|
},
|
|
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1402
|
"external:enums/c2pa-watermark-action.json": {
|
|
1403
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/c2pa-watermark-action.json",
|
|
1404
1404
|
"title": "C2PA Watermark Action",
|
|
1405
1405
|
"description": "C2PA action classification for a content watermark. Distinguishes watermarks that are cryptographically linked to a C2PA manifest (bound) from watermarks that exist independently (unbound). Aligns with the c2pa.watermarked.* action family in the C2PA action taxonomy.",
|
|
1406
1406
|
"type": "string",
|
|
@@ -1414,7 +1414,7 @@
|
|
|
1414
1414
|
}
|
|
1415
1415
|
},
|
|
1416
1416
|
"external:enums/disclosure-persistence.json": {
|
|
1417
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1417
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/disclosure-persistence.json",
|
|
1418
1418
|
"title": "Disclosure Persistence",
|
|
1419
1419
|
"description": "How long a disclosure must persist during content playback or display. Different jurisdictions and regulations require different persistence behaviors for AI-generated content labels. When multiple sources specify persistence for the same jurisdiction (e.g., brief and provenance), the most restrictive mode applies: continuous > initial > flexible.",
|
|
1420
1420
|
"type": "string",
|
|
@@ -1430,7 +1430,7 @@
|
|
|
1430
1430
|
}
|
|
1431
1431
|
},
|
|
1432
1432
|
"external:enums/disclosure-position.json": {
|
|
1433
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1433
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/disclosure-position.json",
|
|
1434
1434
|
"title": "Disclosure Position",
|
|
1435
1435
|
"description": "Where a required disclosure should appear within a creative. Used by creative briefs to specify disclosure placement and by formats to declare which positions they can render.",
|
|
1436
1436
|
"type": "string",
|
|
@@ -1446,14 +1446,14 @@
|
|
|
1446
1446
|
]
|
|
1447
1447
|
},
|
|
1448
1448
|
"external:core/ext.json": {
|
|
1449
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1449
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/ext.json",
|
|
1450
1450
|
"title": "Extension Object",
|
|
1451
1451
|
"description": "Extension object for platform-specific, vendor-namespaced parameters. Extensions are always optional and must be namespaced under a vendor/platform key (e.g., ext.gam, ext.roku). Used for custom capabilities, partner-specific configuration, and features being proposed for standardization.",
|
|
1452
1452
|
"type": "object",
|
|
1453
1453
|
"additionalProperties": true
|
|
1454
1454
|
},
|
|
1455
1455
|
"external:core/assets/video-asset.json": {
|
|
1456
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1456
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/video-asset.json",
|
|
1457
1457
|
"title": "Video Asset",
|
|
1458
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|
"description": "A hosted video file delivered directly (e.g., an MP4 you host), with URL and technical specifications including audio track properties. `width` and `height` are required because a hosted video file has intrinsic, native pixel dimensions that are known when the file is created. Tag-delivered video uses the separate `vast` asset, which carries no `width`/`height`: a VAST response resolves geometry per-`MediaFile` at serve time, so there is no single width/height for the ad. Aspect-ratio and size *constraints* (what a placement accepts) belong on the format/requirements layer, not on the asset.",
|
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"$comment": "Dimension policy is deliberate and differs by asset type: a hosted `video` asset requires width/height (intrinsic pixels of a concrete file), while the `vast` asset omits them entirely (renditions are selected per-MediaFile by the player at serve time). Do not infer that AdCP forces a single width/height onto all video — only onto hosted files.",
|
|
@@ -1507,10 +1507,10 @@
|
|
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|
"description": "Frame rate as string to preserve precision (e.g., '23.976', '29.97', '30')"
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},
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"frame_rate_type": {
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1frame-rate-type.json"
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},
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"scan_type": {
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1scan-type.json"
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},
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"color_space": {
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"type": "string",
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@@ -1557,10 +1557,10 @@
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"description": "GOP/keyframe interval in seconds"
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},
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|
"gop_type": {
|
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1gop-type.json"
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},
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"moov_atom_position": {
|
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1moov-atom-position.json"
|
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},
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"has_audio": {
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"type": "boolean",
|
|
@@ -1575,7 +1575,7 @@
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"description": "Audio sampling rate in Hz (e.g., 44100, 48000)"
|
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},
|
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|
"audio_channels": {
|
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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1578
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1audio-channel-layout.json",
|
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|
"description": "Audio channel configuration"
|
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},
|
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|
"audio_bit_depth": {
|
|
@@ -1619,7 +1619,7 @@
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"x-accessibility": true
|
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},
|
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|
"provenance": {
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
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"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
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|
}
|
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|
},
|
|
@@ -1632,7 +1632,7 @@
|
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|
"additionalProperties": true
|
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|
},
|
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|
"external:enums/frame-rate-type.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/frame-rate-type.json",
|
|
1636
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|
"title": "Frame Rate Type",
|
|
1637
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|
"description": "Whether the video uses a constant or variable frame rate. Broadcast and SSAI contexts require constant frame rate for seamless splicing.",
|
|
1638
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|
"type": "string",
|
|
@@ -1646,7 +1646,7 @@
|
|
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|
}
|
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|
},
|
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|
"external:enums/scan-type.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/scan-type.json",
|
|
1650
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|
"title": "Scan Type",
|
|
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|
"description": "Video scan method. Modern digital delivery requires progressive scan; interlaced is retained for broadcast legacy content.",
|
|
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|
"type": "string",
|
|
@@ -1660,7 +1660,7 @@
|
|
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|
}
|
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|
},
|
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|
"external:enums/gop-type.json": {
|
|
1663
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1663
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/gop-type.json",
|
|
1664
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|
"title": "GOP Type",
|
|
1665
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|
"description": "Group of Pictures structure. SSAI and broadcast require closed GOPs for clean splice points; open GOPs may produce artifacts at ad boundaries.",
|
|
1666
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|
"type": "string",
|
|
@@ -1674,7 +1674,7 @@
|
|
|
1674
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|
}
|
|
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|
},
|
|
1676
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|
"external:enums/moov-atom-position.json": {
|
|
1677
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1677
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/moov-atom-position.json",
|
|
1678
1678
|
"title": "Moov Atom Position",
|
|
1679
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|
"description": "Position of the moov atom in an MP4 container. 'start' enables progressive download without buffering the entire file; required for streaming ad delivery.",
|
|
1680
1680
|
"type": "string",
|
|
@@ -1688,7 +1688,7 @@
|
|
|
1688
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|
}
|
|
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|
},
|
|
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|
"external:enums/audio-channel-layout.json": {
|
|
1691
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1691
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/audio-channel-layout.json",
|
|
1692
1692
|
"title": "Audio Channel Layout",
|
|
1693
1693
|
"description": "Audio channel configuration for audio and video assets",
|
|
1694
1694
|
"type": "string",
|
|
@@ -1700,7 +1700,7 @@
|
|
|
1700
1700
|
]
|
|
1701
1701
|
},
|
|
1702
1702
|
"external:core/assets/audio-asset.json": {
|
|
1703
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1703
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/audio-asset.json",
|
|
1704
1704
|
"title": "Audio Asset",
|
|
1705
1705
|
"description": "Audio asset with URL and technical specifications",
|
|
1706
1706
|
"type": "object",
|
|
@@ -1738,7 +1738,7 @@
|
|
|
1738
1738
|
"description": "Sampling rate in Hz (e.g., 44100, 48000, 96000)"
|
|
1739
1739
|
},
|
|
1740
1740
|
"channels": {
|
|
1741
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1741
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1audio-channel-layout.json",
|
|
1742
1742
|
"description": "Channel configuration"
|
|
1743
1743
|
},
|
|
1744
1744
|
"bit_depth": {
|
|
@@ -1770,7 +1770,7 @@
|
|
|
1770
1770
|
"x-accessibility": true
|
|
1771
1771
|
},
|
|
1772
1772
|
"provenance": {
|
|
1773
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1773
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
1774
1774
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
1775
1775
|
}
|
|
1776
1776
|
},
|
|
@@ -1781,7 +1781,7 @@
|
|
|
1781
1781
|
"additionalProperties": true
|
|
1782
1782
|
},
|
|
1783
1783
|
"external:core/assets/vast-asset.json": {
|
|
1784
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1784
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/vast-asset.json",
|
|
1785
1785
|
"title": "VAST Asset",
|
|
1786
1786
|
"description": "VAST (Video Ad Serving Template) tag for third-party video or audio ad serving. Unlike a hosted media asset, a VAST tag carries no single `width`/`height`: a response can return multiple renditions and the player selects one at serve time. Standardized VAST audio support begins at 4.1 and uses MediaFile width and height values of 0; older audio-in-VAST versions are seller-declared legacy interoperability. Dimensional, duration, MIME-type, and codec constraints live on the format/requirements layer, not on this asset.",
|
|
1787
1787
|
"type": "object",
|
|
@@ -1792,13 +1792,13 @@
|
|
|
1792
1792
|
"description": "Discriminator identifying this as a VAST asset. See /schemas/creative/asset-types for the registry."
|
|
1793
1793
|
},
|
|
1794
1794
|
"vast_version": {
|
|
1795
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1795
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-version.json",
|
|
1796
1796
|
"description": "Exact VAST version declared by the supplied URL response or inline document. Required by the 3.2 canonical `video_vast` and `audio_vast` manifest paths; optional only on the deprecated named-format compatibility path. Receivers MUST NOT relabel or synthesize a newer version merely because the destination accepts it."
|
|
1797
1797
|
},
|
|
1798
1798
|
"macro_declarations": {
|
|
1799
1799
|
"type": "array",
|
|
1800
1800
|
"items": {
|
|
1801
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1801
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
1802
1802
|
},
|
|
1803
1803
|
"minItems": 1,
|
|
1804
1804
|
"description": "One declaration per exact occurrence in a field carried by this asset. A URL-delivered asset can declare only occurrences in its locator `url`; tokens discovered later in a fetched VAST response require document validation evidence or an inline/snapshotted asset and MUST NOT be guessed from the locator. IAB tokens cite a registry namespace and revision rather than copying the live registry into AdCP."
|
|
@@ -1815,7 +1815,7 @@
|
|
|
1815
1815
|
"tracking_events": {
|
|
1816
1816
|
"type": "array",
|
|
1817
1817
|
"items": {
|
|
1818
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1818
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-tracking-event.json"
|
|
1819
1819
|
},
|
|
1820
1820
|
"description": "Tracking events supported by this VAST tag"
|
|
1821
1821
|
},
|
|
@@ -1832,7 +1832,7 @@
|
|
|
1832
1832
|
"x-accessibility": true
|
|
1833
1833
|
},
|
|
1834
1834
|
"provenance": {
|
|
1835
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1835
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
1836
1836
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
1837
1837
|
}
|
|
1838
1838
|
},
|
|
@@ -1848,7 +1848,7 @@
|
|
|
1848
1848
|
"description": "Discriminator indicating VAST is delivered via URL endpoint"
|
|
1849
1849
|
},
|
|
1850
1850
|
"url": {
|
|
1851
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1851
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
1852
1852
|
"description": "URL endpoint returning VAST XML. Macro delimiters remain byte-preserved; declarations distinguish occurrences in this locator URL from occurrences in inline or fetched VAST content."
|
|
1853
1853
|
},
|
|
1854
1854
|
"macro_declarations": {
|
|
@@ -1907,7 +1907,7 @@
|
|
|
1907
1907
|
"additionalProperties": true
|
|
1908
1908
|
},
|
|
1909
1909
|
"external:core/macro-declaration.json": {
|
|
1910
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1910
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/macro-declaration.json",
|
|
1911
1911
|
"title": "Macro Declaration",
|
|
1912
1912
|
"description": "The source-faithful contract for one occurrence of one macro token. It identifies the current dialect, verified mapping status, exact asset-field occurrence, next processing operation, actor, and encoding. Translation and concrete value resolution are separate operations: a translator emits the declared native token and replaces this declaration with the target declaration. Unknown tokens are always byte-preserved.",
|
|
1913
1913
|
"x-adcp-validation": {
|
|
@@ -1936,7 +1936,7 @@
|
|
|
1936
1936
|
"description": "Exact byte-preserved token expression at this occurrence, including delimiters."
|
|
1937
1937
|
},
|
|
1938
1938
|
"dialect": {
|
|
1939
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1939
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-dialect.json"
|
|
1940
1940
|
},
|
|
1941
1941
|
"dialect_namespace": {
|
|
1942
1942
|
"type": "string",
|
|
@@ -1954,21 +1954,21 @@
|
|
|
1954
1954
|
"description": "Exact semantic identifier in the cited dialect, such as `CACHEBUSTING`, `PLAYERSTATE`, or a documented vendor name. This is not inferred from token spelling."
|
|
1955
1955
|
},
|
|
1956
1956
|
"mapping_status": {
|
|
1957
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1957
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-mapping-status.json"
|
|
1958
1958
|
},
|
|
1959
1959
|
"universal_semantic": {
|
|
1960
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1960
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1universal-macro.json",
|
|
1961
1961
|
"description": "Verified AdCP universal meaning. Present only when mapping_status is `verified_universal`."
|
|
1962
1962
|
},
|
|
1963
1963
|
"operation": {
|
|
1964
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1964
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-processing-operation.json"
|
|
1965
1965
|
},
|
|
1966
1966
|
"performed_by": {
|
|
1967
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1967
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-resolver.json",
|
|
1968
1968
|
"description": "Actor authorized to perform the declared translation or value resolution. Omitted for preservation."
|
|
1969
1969
|
},
|
|
1970
1970
|
"translation_target": {
|
|
1971
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1971
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-translation-target.json",
|
|
1972
1972
|
"description": "Required only for `translate_to_native`. The output token contract that replaces this declaration after translation."
|
|
1973
1973
|
},
|
|
1974
1974
|
"location": {
|
|
@@ -1991,7 +1991,7 @@
|
|
|
1991
1991
|
"description": "Zero-based occurrence of this exact token within the named field."
|
|
1992
1992
|
},
|
|
1993
1993
|
"context": {
|
|
1994
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
1994
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-value-context.json"
|
|
1995
1995
|
}
|
|
1996
1996
|
},
|
|
1997
1997
|
"required": [
|
|
@@ -2002,7 +2002,7 @@
|
|
|
2002
2002
|
"additionalProperties": false
|
|
2003
2003
|
},
|
|
2004
2004
|
"encoding": {
|
|
2005
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2005
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-encoding.json",
|
|
2006
2006
|
"description": "Encoding for the concrete value. Translation/preservation uses `none` at depth zero."
|
|
2007
2007
|
},
|
|
2008
2008
|
"required": {
|
|
@@ -2128,7 +2128,7 @@
|
|
|
2128
2128
|
],
|
|
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|
"properties": {
|
|
2130
2130
|
"dialect_semantic": {
|
|
2131
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1universal-macro.json"
|
|
2132
2132
|
},
|
|
2133
2133
|
"mapping_status": {
|
|
2134
2134
|
"const": "verified_universal"
|
|
@@ -2525,7 +2525,7 @@
|
|
|
2525
2525
|
]
|
|
2526
2526
|
},
|
|
2527
2527
|
"external:enums/macro-dialect.json": {
|
|
2528
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
2528
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/macro-dialect.json",
|
|
2529
2529
|
"title": "Macro Dialect Family",
|
|
2530
2530
|
"description": "Governed family for a creative macro token. `vendor` is qualified by an authority-controlled namespace and immutable revision on the declaration/capability; AdCP does not enumerate companies as dialects. `unknown` is declaration-only and always byte-preserved.",
|
|
2531
2531
|
"type": "string",
|
|
@@ -2545,7 +2545,7 @@
|
|
|
2545
2545
|
}
|
|
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|
},
|
|
2547
2547
|
"external:enums/macro-mapping-status.json": {
|
|
2548
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
2548
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/macro-mapping-status.json",
|
|
2549
2549
|
"title": "Macro Mapping Status",
|
|
2550
2550
|
"description": "Evidence level connecting a dialect-local macro meaning to the AdCP universal vocabulary.",
|
|
2551
2551
|
"type": "string",
|
|
@@ -2561,7 +2561,7 @@
|
|
|
2561
2561
|
}
|
|
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2562
|
},
|
|
2563
2563
|
"external:enums/universal-macro.json": {
|
|
2564
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
2564
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/universal-macro.json",
|
|
2565
2565
|
"title": "Universal Macro",
|
|
2566
2566
|
"description": "Standardized macro placeholders for dynamic value substitution in creative tracking URLs. Macros are replaced with actual values at impression time. See docs/creative/universal-macros.mdx for detailed documentation.",
|
|
2567
2567
|
"type": "string",
|
|
@@ -2721,7 +2721,7 @@
|
|
|
2721
2721
|
}
|
|
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|
},
|
|
2723
2723
|
"external:enums/macro-processing-operation.json": {
|
|
2724
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
2724
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/macro-processing-operation.json",
|
|
2725
2725
|
"title": "Macro Processing Operation",
|
|
2726
2726
|
"description": "The next authorized operation on the current source token.",
|
|
2727
2727
|
"type": "string",
|
|
@@ -2737,7 +2737,7 @@
|
|
|
2737
2737
|
}
|
|
2738
2738
|
},
|
|
2739
2739
|
"external:enums/macro-resolver.json": {
|
|
2740
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
2740
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/macro-resolver.json",
|
|
2741
2741
|
"title": "Macro Processing Actor",
|
|
2742
2742
|
"description": "Protocol role authorized to translate the token or bind its concrete value.",
|
|
2743
2743
|
"type": "string",
|
|
@@ -2757,7 +2757,7 @@
|
|
|
2757
2757
|
}
|
|
2758
2758
|
},
|
|
2759
2759
|
"external:core/macro-translation-target.json": {
|
|
2760
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
2760
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/macro-translation-target.json",
|
|
2761
2761
|
"title": "Macro Translation Target",
|
|
2762
2762
|
"description": "The exact downstream-native token produced by a `translate_to_native` operation. The output asset replaces the source declaration with a declaration for this token and its next operation.",
|
|
2763
2763
|
"type": "object",
|
|
@@ -2767,7 +2767,7 @@
|
|
|
2767
2767
|
"minLength": 1
|
|
2768
2768
|
},
|
|
2769
2769
|
"dialect": {
|
|
2770
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2770
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-dialect.json"
|
|
2771
2771
|
},
|
|
2772
2772
|
"dialect_namespace": {
|
|
2773
2773
|
"type": "string",
|
|
@@ -2782,20 +2782,20 @@
|
|
|
2782
2782
|
"minLength": 1
|
|
2783
2783
|
},
|
|
2784
2784
|
"mapping_status": {
|
|
2785
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2785
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-mapping-status.json"
|
|
2786
2786
|
},
|
|
2787
2787
|
"universal_semantic": {
|
|
2788
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2788
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1universal-macro.json"
|
|
2789
2789
|
},
|
|
2790
2790
|
"next_operation": {
|
|
2791
2791
|
"type": "string",
|
|
2792
2792
|
"const": "resolve_value"
|
|
2793
2793
|
},
|
|
2794
2794
|
"performed_by": {
|
|
2795
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2795
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-resolver.json"
|
|
2796
2796
|
},
|
|
2797
2797
|
"encoding": {
|
|
2798
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2798
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-encoding.json"
|
|
2799
2799
|
}
|
|
2800
2800
|
},
|
|
2801
2801
|
"required": [
|
|
@@ -2938,7 +2938,7 @@
|
|
|
2938
2938
|
],
|
|
2939
2939
|
"properties": {
|
|
2940
2940
|
"dialect_semantic": {
|
|
2941
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2941
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1universal-macro.json"
|
|
2942
2942
|
},
|
|
2943
2943
|
"mapping_status": {
|
|
2944
2944
|
"const": "verified_universal"
|
|
@@ -2996,7 +2996,7 @@
|
|
|
2996
2996
|
]
|
|
2997
2997
|
},
|
|
2998
2998
|
"external:core/macro-encoding.json": {
|
|
2999
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
2999
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/macro-encoding.json",
|
|
3000
3000
|
"title": "Macro Encoding",
|
|
3001
3001
|
"description": "Exact encoding profile applied to a concrete substitution value. `rfc3986` encodes UTF-8 bytes outside the RFC 3986 unreserved set once per depth. `iab_vast_uri` follows the cited IAB VAST macro registry, including its array serialization rules, and is exactly one pass.",
|
|
3002
3002
|
"type": "object",
|
|
@@ -3080,7 +3080,7 @@
|
|
|
3080
3080
|
]
|
|
3081
3081
|
},
|
|
3082
3082
|
"external:enums/macro-value-context.json": {
|
|
3083
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3083
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/macro-value-context.json",
|
|
3084
3084
|
"title": "Macro Value Context",
|
|
3085
3085
|
"description": "Syntactic occurrence context supported by the first macro contract. Substitution inside arbitrary JavaScript, JSON, or HTML text is intentionally not inferred; use `opaque` and preserve it unless a later governed context is added.",
|
|
3086
3086
|
"type": "string",
|
|
@@ -3091,7 +3091,7 @@
|
|
|
3091
3091
|
]
|
|
3092
3092
|
},
|
|
3093
3093
|
"external:enums/vast-tracking-event.json": {
|
|
3094
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3094
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/vast-tracking-event.json",
|
|
3095
3095
|
"title": "VAST Tracking Event",
|
|
3096
3096
|
"description": "Tracking events for VAST video and audio ads. Includes the IAB VAST 4.2 `Tracking@event` enumeration (vast_4.2.xsd `TrackingEvents_type`, lines 112–136), plus AdCP-flattened representations of the `Impression`, `Error`, `VideoClicks`, and `ViewableImpression` elements (which live in dedicated VAST elements, not under `<TrackingEvents>` — they are surfaced here so a single declared list can cover everything a measurement vendor wants to track). Audio players execute only events applicable to and present in the audio VAST document; visual viewability, fullscreen, expand, collapse, and interactive events are not implied by `audio_vast`. `fullscreen` / `exitFullscreen` are retained for VAST 2.x / 3.x video compatibility (VAST 4.0+ replaced them with `playerExpand` / `playerCollapse`). `measurableImpression` is an AdCP extension for MRC measurability signals.",
|
|
3097
3097
|
"type": "string",
|
|
@@ -3135,7 +3135,7 @@
|
|
|
3135
3135
|
]
|
|
3136
3136
|
},
|
|
3137
3137
|
"external:core/macro-bearing-url.json": {
|
|
3138
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3138
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/macro-bearing-url.json",
|
|
3139
3139
|
"title": "Macro-bearing URL",
|
|
3140
3140
|
"description": "Backward-compatible URL value that preserves the existing `uri-template` branch (including deep links, protocol-relative references, and RFC 6570 host variables) while additionally accepting absolute HTTP(S) URLs with byte-preserved macro delimiters not legal in a strict URI, including `%%...%%`, `[...]`, and `${...}`. Macro-bearing HTTP(S) URLs require a valid lexical authority and valid percent triplets; an AdCP verifier replaces each recognized token with an unreserved sentinel and validates the resulting absolute URI. Token semantics are established only by `macro_declarations`.",
|
|
3141
3141
|
"x-adcp-validation": {
|
|
@@ -3159,7 +3159,7 @@
|
|
|
3159
3159
|
]
|
|
3160
3160
|
},
|
|
3161
3161
|
"external:core/assets/display-tag-asset.json": {
|
|
3162
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3162
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/display-tag-asset.json",
|
|
3163
3163
|
"title": "Display Tag Asset",
|
|
3164
3164
|
"description": "One atomic third-party display delivery representation. `delivery_type` distinguishes a single ad-request URL, byte-preserved inline markup, and a paired redirect whose ad-request and click-through URLs MUST travel together. This is not an HTML5 bundle: seller-hosted HTML5 zip files use `asset_type: \"zip\"` under `format_kind: \"html5\"`.",
|
|
3165
3165
|
"type": "object",
|
|
@@ -3172,13 +3172,13 @@
|
|
|
3172
3172
|
"macro_declarations": {
|
|
3173
3173
|
"type": "array",
|
|
3174
3174
|
"items": {
|
|
3175
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3175
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
3176
3176
|
},
|
|
3177
3177
|
"minItems": 1,
|
|
3178
3178
|
"description": "Exact macro tokens present anywhere in this representation. Tokens remain byte-preserved until the resolver named by each declaration substitutes them."
|
|
3179
3179
|
},
|
|
3180
3180
|
"provenance": {
|
|
3181
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3181
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3182
3182
|
"description": "Provenance metadata for this asset, overriding manifest-level provenance."
|
|
3183
3183
|
}
|
|
3184
3184
|
},
|
|
@@ -3202,7 +3202,7 @@
|
|
|
3202
3202
|
"items": {
|
|
3203
3203
|
"allOf": [
|
|
3204
3204
|
{
|
|
3205
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3205
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
3206
3206
|
},
|
|
3207
3207
|
{
|
|
3208
3208
|
"properties": {
|
|
@@ -3220,14 +3220,14 @@
|
|
|
3220
3220
|
"minItems": 1
|
|
3221
3221
|
},
|
|
3222
3222
|
"provenance": {
|
|
3223
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3223
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json"
|
|
3224
3224
|
},
|
|
3225
3225
|
"delivery_type": {
|
|
3226
3226
|
"type": "string",
|
|
3227
3227
|
"const": "tag_url"
|
|
3228
3228
|
},
|
|
3229
3229
|
"url": {
|
|
3230
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3230
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
3231
3231
|
"description": "Ad-request URL invoked at impression time. It is equivalent to the backward-compatible `url` asset with `url_type: \"ad_request\"`."
|
|
3232
3232
|
}
|
|
3233
3233
|
},
|
|
@@ -3269,7 +3269,7 @@
|
|
|
3269
3269
|
"items": {
|
|
3270
3270
|
"allOf": [
|
|
3271
3271
|
{
|
|
3272
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3272
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
3273
3273
|
},
|
|
3274
3274
|
{
|
|
3275
3275
|
"properties": {
|
|
@@ -3287,7 +3287,7 @@
|
|
|
3287
3287
|
"minItems": 1
|
|
3288
3288
|
},
|
|
3289
3289
|
"provenance": {
|
|
3290
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3290
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json"
|
|
3291
3291
|
},
|
|
3292
3292
|
"delivery_type": {
|
|
3293
3293
|
"type": "string",
|
|
@@ -3348,7 +3348,7 @@
|
|
|
3348
3348
|
"items": {
|
|
3349
3349
|
"allOf": [
|
|
3350
3350
|
{
|
|
3351
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3351
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
3352
3352
|
},
|
|
3353
3353
|
{
|
|
3354
3354
|
"properties": {
|
|
@@ -3369,18 +3369,18 @@
|
|
|
3369
3369
|
"minItems": 1
|
|
3370
3370
|
},
|
|
3371
3371
|
"provenance": {
|
|
3372
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3372
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json"
|
|
3373
3373
|
},
|
|
3374
3374
|
"delivery_type": {
|
|
3375
3375
|
"type": "string",
|
|
3376
3376
|
"const": "paired_redirect"
|
|
3377
3377
|
},
|
|
3378
3378
|
"ad_request_url": {
|
|
3379
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3379
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
3380
3380
|
"description": "Image or ad-request URL entered into the destination ad server. This field deliberately accepts byte-preserved vendor tokens that are not RFC 6570 URI templates."
|
|
3381
3381
|
},
|
|
3382
3382
|
"clickthrough_url": {
|
|
3383
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3383
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
3384
3384
|
"description": "Click-through URL paired with `ad_request_url`. This field deliberately accepts byte-preserved vendor tokens that are not RFC 6570 URI templates. The pair MUST NOT be split, mixed, or revised independently."
|
|
3385
3385
|
}
|
|
3386
3386
|
},
|
|
@@ -3409,7 +3409,7 @@
|
|
|
3409
3409
|
"additionalProperties": true
|
|
3410
3410
|
},
|
|
3411
3411
|
"external:core/assets/text-asset.json": {
|
|
3412
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3412
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/text-asset.json",
|
|
3413
3413
|
"title": "Text Asset",
|
|
3414
3414
|
"description": "Text content asset",
|
|
3415
3415
|
"type": "object",
|
|
@@ -3428,7 +3428,7 @@
|
|
|
3428
3428
|
"description": "Optional language claim for this text. In a materialized creative localization variant, localized-creative-asset.json requires this value to use /schemas/core/locale-tag.json and conformance requires exact equality with the enclosing variant locale. General non-localized assets retain the legacy unconstrained string for compatibility."
|
|
3429
3429
|
},
|
|
3430
3430
|
"provenance": {
|
|
3431
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3431
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3432
3432
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
3433
3433
|
}
|
|
3434
3434
|
},
|
|
@@ -3439,7 +3439,7 @@
|
|
|
3439
3439
|
"additionalProperties": true
|
|
3440
3440
|
},
|
|
3441
3441
|
"external:core/assets/url-asset.json": {
|
|
3442
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3442
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/url-asset.json",
|
|
3443
3443
|
"title": "URL Asset",
|
|
3444
3444
|
"$comment": "Fallback table is also rendered in docs/creative/asset-types.mdx (URL Asset section). Keep the two in sync — schema description is the normative source for conformance tools; mdx is the human-readable copy.",
|
|
3445
3445
|
"description": "URL reference asset. `url_type` declares the mechanism a receiver uses to invoke the URL (`clickthrough`, display `ad_request`, `tracker_pixel`, or `tracker_script`) and is distinct from the URL's purpose, which the format declares in `url-asset-requirements.role`. Senders SHOULD include `url_type` on every URL asset. When `url_type` is absent, receivers SHOULD fall back to the format's role: clickthrough/landing_page → `clickthrough`; impression_tracker/click_tracker → `tracker_pixel`; viewability_tracker → `tracker_script`; third_party_tracker and display ad requests have no safe fallback. When neither `url_type` nor a format-side role is available, receivers MUST NOT silently pick a mechanism. VAST/DAAST tag URLs are not URL assets — use `asset_type: \"vast\"` or `asset_type: \"daast\"`.",
|
|
@@ -3451,11 +3451,11 @@
|
|
|
3451
3451
|
"description": "Discriminator identifying this as a URL asset. See /schemas/creative/asset-types for the registry."
|
|
3452
3452
|
},
|
|
3453
3453
|
"url": {
|
|
3454
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3454
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
3455
3455
|
"description": "URL reference carrying plain, AdCP, IAB, or declared vendor macro syntax. Buyers preserve token delimiters; the authoritative declaration determines the processing operation and encoding."
|
|
3456
3456
|
},
|
|
3457
3457
|
"url_type": {
|
|
3458
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3458
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1url-asset-type.json",
|
|
3459
3459
|
"description": "Mechanism a receiver uses to invoke this URL: `clickthrough` for a user destination, `ad_request` for a third-party display creative request, `tracker_pixel` for an event HTTP request, or `tracker_script` for a script include. SHOULD be present on every URL asset."
|
|
3460
3460
|
},
|
|
3461
3461
|
"macro_declarations": {
|
|
@@ -3463,7 +3463,7 @@
|
|
|
3463
3463
|
"items": {
|
|
3464
3464
|
"allOf": [
|
|
3465
3465
|
{
|
|
3466
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3466
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
3467
3467
|
},
|
|
3468
3468
|
{
|
|
3469
3469
|
"properties": {
|
|
@@ -3490,7 +3490,7 @@
|
|
|
3490
3490
|
"description": "Binding used only when this URL populates a `seller_rendered_stateful_display` `state_click_urls` slot. It MUST match one declared `states[].state_id` (semantic validators resolve it); at most one entry per state. Omit for ordinary URL slots."
|
|
3491
3491
|
},
|
|
3492
3492
|
"provenance": {
|
|
3493
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3493
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3494
3494
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
3495
3495
|
}
|
|
3496
3496
|
},
|
|
@@ -3501,7 +3501,7 @@
|
|
|
3501
3501
|
"additionalProperties": true
|
|
3502
3502
|
},
|
|
3503
3503
|
"external:enums/url-asset-type.json": {
|
|
3504
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3504
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/url-asset-type.json",
|
|
3505
3505
|
"title": "URL Asset Type",
|
|
3506
3506
|
"description": "Invocation mechanisms for URL assets. `ad_request` invokes a third-party display ad endpoint at impression time; it is not a tracker or click destination.",
|
|
3507
3507
|
"type": "string",
|
|
@@ -3513,7 +3513,7 @@
|
|
|
3513
3513
|
]
|
|
3514
3514
|
},
|
|
3515
3515
|
"external:core/assets/html-asset.json": {
|
|
3516
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3516
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/html-asset.json",
|
|
3517
3517
|
"title": "HTML Asset",
|
|
3518
3518
|
"description": "Inline HTML content asset. For seller-hosted HTML5 banner bundles, use the zip asset type. For third-party display markup or paired redirects, use the display_tag asset so the trafficking representation remains explicit.",
|
|
3519
3519
|
"type": "object",
|
|
@@ -3555,7 +3555,7 @@
|
|
|
3555
3555
|
}
|
|
3556
3556
|
},
|
|
3557
3557
|
"provenance": {
|
|
3558
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3558
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3559
3559
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
3560
3560
|
}
|
|
3561
3561
|
},
|
|
@@ -3566,7 +3566,7 @@
|
|
|
3566
3566
|
"additionalProperties": true
|
|
3567
3567
|
},
|
|
3568
3568
|
"external:core/assets/javascript-asset.json": {
|
|
3569
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3569
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/javascript-asset.json",
|
|
3570
3570
|
"title": "JavaScript Asset",
|
|
3571
3571
|
"description": "Inline JavaScript content asset. For third-party display ad markup, use the display_tag asset with delivery_type `inline_markup`; for measurement scripts use a typed tracker; for seller-hosted HTML5 bundles use zip.",
|
|
3572
3572
|
"type": "object",
|
|
@@ -3581,7 +3581,7 @@
|
|
|
3581
3581
|
"description": "JavaScript content"
|
|
3582
3582
|
},
|
|
3583
3583
|
"module_type": {
|
|
3584
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3584
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1javascript-module-type.json",
|
|
3585
3585
|
"description": "JavaScript module type"
|
|
3586
3586
|
},
|
|
3587
3587
|
"accessibility": {
|
|
@@ -3608,7 +3608,7 @@
|
|
|
3608
3608
|
}
|
|
3609
3609
|
},
|
|
3610
3610
|
"provenance": {
|
|
3611
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3611
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3612
3612
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
3613
3613
|
}
|
|
3614
3614
|
},
|
|
@@ -3619,7 +3619,7 @@
|
|
|
3619
3619
|
"additionalProperties": true
|
|
3620
3620
|
},
|
|
3621
3621
|
"external:enums/javascript-module-type.json": {
|
|
3622
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3622
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/javascript-module-type.json",
|
|
3623
3623
|
"title": "JavaScript Module Type",
|
|
3624
3624
|
"description": "JavaScript module format types for creative assets",
|
|
3625
3625
|
"type": "string",
|
|
@@ -3630,7 +3630,7 @@
|
|
|
3630
3630
|
]
|
|
3631
3631
|
},
|
|
3632
3632
|
"external:core/assets/zip-asset.json": {
|
|
3633
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3633
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/zip-asset.json",
|
|
3634
3634
|
"title": "Zip Asset",
|
|
3635
3635
|
"description": "Bundled creative asset delivered as a zip archive — typically an HTML5 banner with index.html plus supporting CSS, JS, images, and fonts. Receivers unpack the zip, validate internal structure, and serve contents from CDN. Distinct from inline HTML (html asset) and from third-party tag URLs (url asset with url_type tracker_script).",
|
|
3636
3636
|
"type": "object",
|
|
@@ -3695,7 +3695,7 @@
|
|
|
3695
3695
|
}
|
|
3696
3696
|
},
|
|
3697
3697
|
"provenance": {
|
|
3698
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3698
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3699
3699
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
3700
3700
|
}
|
|
3701
3701
|
},
|
|
@@ -3728,7 +3728,7 @@
|
|
|
3728
3728
|
]
|
|
3729
3729
|
},
|
|
3730
3730
|
"external:core/assets/webhook-asset.json": {
|
|
3731
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3731
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/webhook-asset.json",
|
|
3732
3732
|
"title": "Webhook Asset",
|
|
3733
3733
|
"description": "Webhook for server-side dynamic content rendering (DCO)",
|
|
3734
3734
|
"type": "object",
|
|
@@ -3744,7 +3744,7 @@
|
|
|
3744
3744
|
"description": "Webhook URL to call for dynamic content"
|
|
3745
3745
|
},
|
|
3746
3746
|
"method": {
|
|
3747
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3747
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1http-method.json",
|
|
3748
3748
|
"default": "POST",
|
|
3749
3749
|
"description": "HTTP method"
|
|
3750
3750
|
},
|
|
@@ -3760,7 +3760,7 @@
|
|
|
3760
3760
|
"items": {
|
|
3761
3761
|
"anyOf": [
|
|
3762
3762
|
{
|
|
3763
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3763
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1universal-macro.json"
|
|
3764
3764
|
},
|
|
3765
3765
|
{
|
|
3766
3766
|
"type": "string",
|
|
@@ -3775,7 +3775,7 @@
|
|
|
3775
3775
|
"items": {
|
|
3776
3776
|
"anyOf": [
|
|
3777
3777
|
{
|
|
3778
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3778
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1universal-macro.json"
|
|
3779
3779
|
},
|
|
3780
3780
|
{
|
|
3781
3781
|
"type": "string",
|
|
@@ -3786,7 +3786,7 @@
|
|
|
3786
3786
|
"description": "Universal macros that must be provided for webhook to function"
|
|
3787
3787
|
},
|
|
3788
3788
|
"response_type": {
|
|
3789
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3789
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1webhook-response-type.json",
|
|
3790
3790
|
"description": "Expected content type of webhook response"
|
|
3791
3791
|
},
|
|
3792
3792
|
"security": {
|
|
@@ -3794,7 +3794,7 @@
|
|
|
3794
3794
|
"description": "Security configuration for webhook calls",
|
|
3795
3795
|
"properties": {
|
|
3796
3796
|
"method": {
|
|
3797
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3797
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1webhook-security-method.json",
|
|
3798
3798
|
"description": "Authentication method"
|
|
3799
3799
|
},
|
|
3800
3800
|
"hmac_header": {
|
|
@@ -3811,7 +3811,7 @@
|
|
|
3811
3811
|
]
|
|
3812
3812
|
},
|
|
3813
3813
|
"provenance": {
|
|
3814
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3814
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3815
3815
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
3816
3816
|
}
|
|
3817
3817
|
},
|
|
@@ -3824,7 +3824,7 @@
|
|
|
3824
3824
|
"additionalProperties": true
|
|
3825
3825
|
},
|
|
3826
3826
|
"external:enums/http-method.json": {
|
|
3827
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3827
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/http-method.json",
|
|
3828
3828
|
"title": "HTTP Method",
|
|
3829
3829
|
"description": "HTTP methods supported for webhook requests",
|
|
3830
3830
|
"type": "string",
|
|
@@ -3834,7 +3834,7 @@
|
|
|
3834
3834
|
]
|
|
3835
3835
|
},
|
|
3836
3836
|
"external:enums/webhook-response-type.json": {
|
|
3837
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3837
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/webhook-response-type.json",
|
|
3838
3838
|
"title": "Webhook Response Type",
|
|
3839
3839
|
"description": "Expected response content type from webhook endpoints",
|
|
3840
3840
|
"type": "string",
|
|
@@ -3846,7 +3846,7 @@
|
|
|
3846
3846
|
]
|
|
3847
3847
|
},
|
|
3848
3848
|
"external:enums/webhook-security-method.json": {
|
|
3849
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3849
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/webhook-security-method.json",
|
|
3850
3850
|
"title": "Webhook Security Method",
|
|
3851
3851
|
"description": "Security methods for authenticating webhook requests",
|
|
3852
3852
|
"type": "string",
|
|
@@ -3857,7 +3857,7 @@
|
|
|
3857
3857
|
]
|
|
3858
3858
|
},
|
|
3859
3859
|
"external:core/assets/css-asset.json": {
|
|
3860
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3860
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/css-asset.json",
|
|
3861
3861
|
"title": "CSS Asset",
|
|
3862
3862
|
"description": "CSS stylesheet asset",
|
|
3863
3863
|
"type": "object",
|
|
@@ -3876,7 +3876,7 @@
|
|
|
3876
3876
|
"description": "CSS media query context (e.g., 'screen', 'print')"
|
|
3877
3877
|
},
|
|
3878
3878
|
"provenance": {
|
|
3879
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3879
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3880
3880
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
3881
3881
|
}
|
|
3882
3882
|
},
|
|
@@ -3887,7 +3887,7 @@
|
|
|
3887
3887
|
"additionalProperties": true
|
|
3888
3888
|
},
|
|
3889
3889
|
"external:core/assets/daast-asset.json": {
|
|
3890
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
3890
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/daast-asset.json",
|
|
3891
3891
|
"title": "DAAST Asset",
|
|
3892
3892
|
"description": "DAAST (Digital Audio Ad Serving Template) tag for third-party audio ad serving",
|
|
3893
3893
|
"type": "object",
|
|
@@ -3898,7 +3898,7 @@
|
|
|
3898
3898
|
"description": "Discriminator identifying this as a DAAST asset. See /schemas/creative/asset-types for the registry."
|
|
3899
3899
|
},
|
|
3900
3900
|
"daast_version": {
|
|
3901
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3901
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1daast-version.json",
|
|
3902
3902
|
"description": "DAAST specification version"
|
|
3903
3903
|
},
|
|
3904
3904
|
"duration_ms": {
|
|
@@ -3909,7 +3909,7 @@
|
|
|
3909
3909
|
"tracking_events": {
|
|
3910
3910
|
"type": "array",
|
|
3911
3911
|
"items": {
|
|
3912
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3912
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1daast-tracking-event.json"
|
|
3913
3913
|
},
|
|
3914
3914
|
"description": "Tracking events supported by this DAAST tag"
|
|
3915
3915
|
},
|
|
@@ -3924,13 +3924,13 @@
|
|
|
3924
3924
|
"x-accessibility": true
|
|
3925
3925
|
},
|
|
3926
3926
|
"provenance": {
|
|
3927
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3927
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
3928
3928
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
3929
3929
|
},
|
|
3930
3930
|
"macro_declarations": {
|
|
3931
3931
|
"type": "array",
|
|
3932
3932
|
"items": {
|
|
3933
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3933
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
3934
3934
|
},
|
|
3935
3935
|
"minItems": 1,
|
|
3936
3936
|
"description": "One declaration per occurrence in a field carried by this asset. URL-delivered assets declare only locator-URL occurrences; receivers do not infer declarations for tokens discovered later in a fetched document."
|
|
@@ -3948,7 +3948,7 @@
|
|
|
3948
3948
|
"description": "Discriminator indicating DAAST is delivered via URL endpoint"
|
|
3949
3949
|
},
|
|
3950
3950
|
"url": {
|
|
3951
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3951
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
3952
3952
|
"description": "URL endpoint returning DAAST XML. Macro delimiters remain byte-preserved and are processed only under attached occurrence declarations."
|
|
3953
3953
|
},
|
|
3954
3954
|
"macro_declarations": {
|
|
@@ -4007,7 +4007,7 @@
|
|
|
4007
4007
|
"additionalProperties": true
|
|
4008
4008
|
},
|
|
4009
4009
|
"external:enums/daast-tracking-event.json": {
|
|
4010
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4010
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/daast-tracking-event.json",
|
|
4011
4011
|
"title": "DAAST Tracking Event",
|
|
4012
4012
|
"description": "Tracking events for audio ads. Aligned to the IAB DAAST 1.1 `Tracking@event` enumeration from §3.2.1.7 of the spec (creativeView, start, firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, rewind, resume, skip, progress) — plus `close` (referenced descriptively in DAAST 1.1 §3.2.4.2 contrasting it with `skip`), and AdCP-flattened representations of the `Impression`, `Error`, and click elements (`<Impression>`, `<Error>`, and the click children of `<AdInteractions>`) so a single declared list can cover everything a measurement vendor wants to track. `viewable` / `notViewable` / `viewUndetermined` and `measurableImpression` / `viewableImpression` are AdCP extensions for OM-SDK Audio measurability signals (DAAST 1.1 itself does not define a `<ViewableImpression>` element). DAAST 1.1 audio-incompatible video events are deliberately omitted: no `loaded`, `playerExpand` / `playerCollapse`, `fullscreen` / `exitFullscreen`, `acceptInvitation`, `adExpand` / `adCollapse`, `minimize`, `overlayViewDuration`, or `interactiveStart`.",
|
|
4013
4013
|
"type": "string",
|
|
@@ -4038,7 +4038,7 @@
|
|
|
4038
4038
|
]
|
|
4039
4039
|
},
|
|
4040
4040
|
"external:core/assets/markdown-asset.json": {
|
|
4041
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4041
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/markdown-asset.json",
|
|
4042
4042
|
"title": "Markdown Asset",
|
|
4043
4043
|
"description": "Markdown-formatted text content following CommonMark specification",
|
|
4044
4044
|
"type": "object",
|
|
@@ -4057,7 +4057,7 @@
|
|
|
4057
4057
|
"description": "Optional language claim for this markdown. In a materialized creative localization variant, localized-creative-asset.json requires this value to use /schemas/core/locale-tag.json and conformance requires exact equality with the enclosing variant locale. General non-localized assets retain the legacy unconstrained string for compatibility."
|
|
4058
4058
|
},
|
|
4059
4059
|
"markdown_flavor": {
|
|
4060
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4060
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1markdown-flavor.json",
|
|
4061
4061
|
"default": "commonmark",
|
|
4062
4062
|
"description": "Markdown flavor used. CommonMark for strict compatibility, GFM for tables/task lists/strikethrough."
|
|
4063
4063
|
},
|
|
@@ -4074,7 +4074,7 @@
|
|
|
4074
4074
|
"additionalProperties": true
|
|
4075
4075
|
},
|
|
4076
4076
|
"external:enums/markdown-flavor.json": {
|
|
4077
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4077
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/markdown-flavor.json",
|
|
4078
4078
|
"title": "Markdown Flavor",
|
|
4079
4079
|
"description": "Markdown specification flavors supported for text assets",
|
|
4080
4080
|
"type": "string",
|
|
@@ -4084,7 +4084,7 @@
|
|
|
4084
4084
|
]
|
|
4085
4085
|
},
|
|
4086
4086
|
"external:core/assets/brief-asset.json": {
|
|
4087
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4087
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/brief-asset.json",
|
|
4088
4088
|
"title": "Brief Asset",
|
|
4089
4089
|
"description": "Campaign-level creative context as an asset. Carries the creative brief through the manifest so it travels with the creative through regeneration, resizing, and auditing.",
|
|
4090
4090
|
"type": "object",
|
|
@@ -4100,12 +4100,12 @@
|
|
|
4100
4100
|
],
|
|
4101
4101
|
"allOf": [
|
|
4102
4102
|
{
|
|
4103
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4103
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1creative-brief.json"
|
|
4104
4104
|
}
|
|
4105
4105
|
]
|
|
4106
4106
|
},
|
|
4107
4107
|
"external:core/creative-brief.json": {
|
|
4108
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4108
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/creative-brief.json",
|
|
4109
4109
|
"title": "Creative Brief",
|
|
4110
4110
|
"description": "Campaign-level creative context for AI-powered creative generation. Provides the layer between brand identity (stable across campaigns) and individual creative execution (per-request). A brand has one identity (defined in brand.json) but different creative briefs for each campaign or flight.",
|
|
4111
4111
|
"type": "object",
|
|
@@ -4167,7 +4167,7 @@
|
|
|
4167
4167
|
"type": "array",
|
|
4168
4168
|
"description": "Visual and strategic reference materials such as mood boards, product shots, example creatives, and strategy documents",
|
|
4169
4169
|
"items": {
|
|
4170
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4170
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1reference-asset.json"
|
|
4171
4171
|
}
|
|
4172
4172
|
},
|
|
4173
4173
|
"compliance": {
|
|
@@ -4185,7 +4185,7 @@
|
|
|
4185
4185
|
"description": "The disclosure text that must appear in the creative"
|
|
4186
4186
|
},
|
|
4187
4187
|
"position": {
|
|
4188
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4188
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1disclosure-position.json",
|
|
4189
4189
|
"description": "Where the disclosure should appear within the creative. prominent: clearly visible in the main creative area; footer: at the bottom of visual creatives; audio: spoken in audio/video creatives; subtitle: displayed in the subtitle or closed-caption track; overlay: superimposed on video content; end_card: displayed on video end card; pre_roll: spoken or displayed before main content; companion: in companion ad unit alongside primary creative"
|
|
4190
4190
|
},
|
|
4191
4191
|
"jurisdictions": {
|
|
@@ -4211,7 +4211,7 @@
|
|
|
4211
4211
|
"description": "Language of the disclosure text as a BCP 47 language tag (e.g., 'en', 'fr-CA', 'es'). When omitted, the disclosure is assumed to match the creative's language."
|
|
4212
4212
|
},
|
|
4213
4213
|
"persistence": {
|
|
4214
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4214
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1disclosure-persistence.json",
|
|
4215
4215
|
"description": "How long the disclosure must persist during content playback or display. When omitted, the creative agent should use the most restrictive persistence mode supported by the target format."
|
|
4216
4216
|
}
|
|
4217
4217
|
},
|
|
@@ -4240,7 +4240,7 @@
|
|
|
4240
4240
|
"additionalProperties": true
|
|
4241
4241
|
},
|
|
4242
4242
|
"external:core/reference-asset.json": {
|
|
4243
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4243
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/reference-asset.json",
|
|
4244
4244
|
"title": "Reference Asset",
|
|
4245
4245
|
"description": "A reference asset that provides creative context. Carries visual materials (mood boards, product shots, example creatives) with semantic roles that tell creative agents how to use them.",
|
|
4246
4246
|
"type": "object",
|
|
@@ -4275,7 +4275,7 @@
|
|
|
4275
4275
|
"additionalProperties": true
|
|
4276
4276
|
},
|
|
4277
4277
|
"external:core/assets/catalog-asset.json": {
|
|
4278
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4278
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/catalog-asset.json",
|
|
4279
4279
|
"title": "Catalog Asset",
|
|
4280
4280
|
"description": "A typed data feed as a creative asset. Carries catalog context (products, stores, jobs, etc.) within the manifest's assets map.",
|
|
4281
4281
|
"type": "object",
|
|
@@ -4291,12 +4291,12 @@
|
|
|
4291
4291
|
],
|
|
4292
4292
|
"allOf": [
|
|
4293
4293
|
{
|
|
4294
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4294
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1catalog.json"
|
|
4295
4295
|
}
|
|
4296
4296
|
]
|
|
4297
4297
|
},
|
|
4298
4298
|
"external:core/catalog.json": {
|
|
4299
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4299
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/catalog.json",
|
|
4300
4300
|
"title": "Catalog",
|
|
4301
4301
|
"description": "A typed data feed. Catalogs carry the items, locations, stock levels, or pricing that publishers use to render ads. They can be synced to a platform via sync_catalogs (managed lifecycle with approval), provided inline, or fetched from an external URL. The catalog type determines the item schema and can be structural (offering, product, inventory, store, promotion) or vertical-specific (hotel, flight, job, vehicle, real_estate, education, destination, app). Selectors (ids, tags, category, query) filter items regardless of sourcing method.",
|
|
4302
4302
|
"type": "object",
|
|
@@ -4311,7 +4311,7 @@
|
|
|
4311
4311
|
"description": "Human-readable name for this catalog (e.g., 'Summer Products 2025', 'Amsterdam Store Locations')."
|
|
4312
4312
|
},
|
|
4313
4313
|
"type": {
|
|
4314
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4314
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1catalog-type.json",
|
|
4315
4315
|
"description": "Catalog type. Structural types: 'offering' (AdCP Offering objects), 'product' (ecommerce entries), 'inventory' (stock per location), 'store' (physical locations), 'promotion' (deals and pricing). Vertical types: 'hotel', 'flight', 'job', 'vehicle', 'real_estate', 'education', 'destination', 'app' — each with an industry-specific item schema."
|
|
4316
4316
|
},
|
|
4317
4317
|
"url": {
|
|
@@ -4320,11 +4320,11 @@
|
|
|
4320
4320
|
"description": "URL to an external catalog feed. The platform fetches and resolves items from this URL. For offering-type catalogs, the feed contains an array of Offering objects. For other types, the feed format is determined by feed_format. When omitted with type 'product', the platform uses its synced copy of the brand's product catalog."
|
|
4321
4321
|
},
|
|
4322
4322
|
"feed_format": {
|
|
4323
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4323
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1feed-format.json",
|
|
4324
4324
|
"description": "Format of the external feed at url. Required when url points to a non-AdCP feed (e.g., Google Merchant Center XML, Meta Product Catalog). Omit for offering-type catalogs where the feed is native AdCP JSON."
|
|
4325
4325
|
},
|
|
4326
4326
|
"update_frequency": {
|
|
4327
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4327
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1update-frequency.json",
|
|
4328
4328
|
"description": "How often the platform should re-fetch the feed from url. Only applicable when url is provided. Platforms may use this as a hint for polling schedules."
|
|
4329
4329
|
},
|
|
4330
4330
|
"items": {
|
|
@@ -4372,20 +4372,20 @@
|
|
|
4372
4372
|
"type": "array",
|
|
4373
4373
|
"description": "Event types that represent conversions for items in this catalog. Declares what events the platform should attribute to catalog items — e.g., a job catalog converts via submit_application, a product catalog via purchase. The event's content_ids field carries the item IDs that connect back to catalog items. Use content_id_type to declare what identifier type content_ids values represent.",
|
|
4374
4374
|
"items": {
|
|
4375
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4375
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1event-type.json"
|
|
4376
4376
|
},
|
|
4377
4377
|
"minItems": 1,
|
|
4378
4378
|
"uniqueItems": true
|
|
4379
4379
|
},
|
|
4380
4380
|
"content_id_type": {
|
|
4381
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4381
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1content-id-type.json",
|
|
4382
4382
|
"description": "Identifier type that the event's content_ids field should be matched against for items in this catalog. For example, 'gtin' means content_ids values are Global Trade Item Numbers, 'sku' means retailer SKUs. Omit when using a custom identifier scheme not listed in the enum."
|
|
4383
4383
|
},
|
|
4384
4384
|
"feed_field_mappings": {
|
|
4385
4385
|
"type": "array",
|
|
4386
4386
|
"description": "Declarative normalization rules for external feeds. Maps non-standard feed field names, date formats, price encodings, and image URLs to the AdCP catalog item schema. Applied during sync_catalogs ingestion. Supports field renames, named transforms (date, divide, boolean, split), static literal injection, and assignment of image URLs to typed asset pools.",
|
|
4387
4387
|
"items": {
|
|
4388
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4388
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1catalog-field-mapping.json"
|
|
4389
4389
|
},
|
|
4390
4390
|
"minItems": 1
|
|
4391
4391
|
}
|
|
@@ -4517,7 +4517,7 @@
|
|
|
4517
4517
|
]
|
|
4518
4518
|
},
|
|
4519
4519
|
"external:enums/catalog-type.json": {
|
|
4520
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4520
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/catalog-type.json",
|
|
4521
4521
|
"title": "Catalog Type",
|
|
4522
4522
|
"description": "The type of catalog feed. Determines the item schema and how the platform resolves catalog items. Multiple catalog types can be synced to the same account and referenced together in creatives.",
|
|
4523
4523
|
"type": "string",
|
|
@@ -4538,7 +4538,7 @@
|
|
|
4538
4538
|
]
|
|
4539
4539
|
},
|
|
4540
4540
|
"external:enums/feed-format.json": {
|
|
4541
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4541
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/feed-format.json",
|
|
4542
4542
|
"title": "Feed Format",
|
|
4543
4543
|
"description": "Catalog feed formats. Determines how the platform (seller) parses items from an external feed URL. Each named value is an externally-documented feed specification a seller parses natively without buyer-supplied feed_field_mappings; values are vendor spec names (proper nouns), not semantic categories. Use `custom` + feed_field_mappings for any feed whose shape is not one of the named formats.",
|
|
4544
4544
|
"type": "string",
|
|
@@ -4564,7 +4564,7 @@
|
|
|
4564
4564
|
}
|
|
4565
4565
|
},
|
|
4566
4566
|
"external:enums/update-frequency.json": {
|
|
4567
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4567
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/update-frequency.json",
|
|
4568
4568
|
"title": "Update Frequency",
|
|
4569
4569
|
"description": "Frequency of product catalog updates",
|
|
4570
4570
|
"type": "string",
|
|
@@ -4576,7 +4576,7 @@
|
|
|
4576
4576
|
]
|
|
4577
4577
|
},
|
|
4578
4578
|
"external:enums/event-type.json": {
|
|
4579
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4579
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/event-type.json",
|
|
4580
4580
|
"title": "Event Type",
|
|
4581
4581
|
"description": "Standard marketing event types for event logging, aligned with IAB ECAPI",
|
|
4582
4582
|
"type": "string",
|
|
@@ -4648,7 +4648,7 @@
|
|
|
4648
4648
|
}
|
|
4649
4649
|
},
|
|
4650
4650
|
"external:enums/content-id-type.json": {
|
|
4651
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4651
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/content-id-type.json",
|
|
4652
4652
|
"title": "Content ID Type",
|
|
4653
4653
|
"description": "Identifier type used in content_ids on conversion events to match back to catalog items. Omit when the identifier type is custom or not listed here.",
|
|
4654
4654
|
"type": "string",
|
|
@@ -4668,7 +4668,7 @@
|
|
|
4668
4668
|
]
|
|
4669
4669
|
},
|
|
4670
4670
|
"external:core/catalog-field-mapping.json": {
|
|
4671
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4671
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/catalog-field-mapping.json",
|
|
4672
4672
|
"title": "Catalog Field Mapping",
|
|
4673
4673
|
"description": "Declares how a field in an external feed maps to the AdCP catalog item schema. Used in sync_catalogs feed_field_mappings to normalize non-AdCP feeds (Google Merchant Center, LinkedIn Jobs XML, hotel XML, etc.) to the standard catalog item schema without requiring the buyer to preprocess every feed. Multiple mappings can assemble a nested object via dot notation (e.g., separate mappings for price.amount and price.currency).",
|
|
4674
4674
|
"type": "object",
|
|
@@ -4720,7 +4720,7 @@
|
|
|
4720
4720
|
"description": "Fallback value to use when feed_field is absent, null, or empty. Applied after any transform would have been applied. Allows optional feed fields to have a guaranteed baseline value."
|
|
4721
4721
|
},
|
|
4722
4722
|
"ext": {
|
|
4723
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4723
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
4724
4724
|
}
|
|
4725
4725
|
},
|
|
4726
4726
|
"allOf": [
|
|
@@ -4811,7 +4811,7 @@
|
|
|
4811
4811
|
]
|
|
4812
4812
|
},
|
|
4813
4813
|
"external:core/assets/published-post-asset.json": {
|
|
4814
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4814
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/published-post-asset.json",
|
|
4815
4815
|
"title": "Published Post Asset",
|
|
4816
4816
|
"description": "Reference to an already-published post on a publisher, creator, or social platform. The buyer supplies a reference to the existing post; the seller resolves, authorizes, reviews, and serves the referenced post according to the target product's format declaration. This asset is for post references, not uploaded bytes and not catalog rows.",
|
|
4817
4817
|
"type": "object",
|
|
@@ -4902,7 +4902,7 @@
|
|
|
4902
4902
|
"additionalProperties": true
|
|
4903
4903
|
},
|
|
4904
4904
|
"provenance": {
|
|
4905
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4905
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
4906
4906
|
"description": "Provenance metadata for this reference asset, overrides manifest-level provenance."
|
|
4907
4907
|
}
|
|
4908
4908
|
},
|
|
@@ -4924,7 +4924,7 @@
|
|
|
4924
4924
|
"additionalProperties": true
|
|
4925
4925
|
},
|
|
4926
4926
|
"external:core/assets/card-asset.json": {
|
|
4927
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4927
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/card-asset.json",
|
|
4928
4928
|
"title": "Card Asset",
|
|
4929
4929
|
"description": "A single card in a multi-card creative (image_carousel, future composed carousels). Carries: `media` (an image OR video asset), optional `headline` (short text), optional `description` (longer text), optional `cta` (call-to-action label), optional `landing_page_url` (url asset with `url_type: \"clickthrough\"`).\n\nCovers the multi-card patterns across Meta carousel, Pinterest sponsored pin, Snap Collection, TikTok carousel, and AI-surface result cards. The two-field text shape (`headline` + `description`) reflects how almost every adopter splits short labels from longer copy; Pinterest pin description and Meta per-card description both go in `description`.\n\nUsed as the array element type for the `cards` slot on image_carousel canonicals. Adopters MUST NOT invent per-card key conventions like `card_0_headline` / `cards.0.headline` — the manifest's `assets.cards` value is an array of card-asset objects, period. Per-card platform extensions (e.g., Meta-specific carousel attributes, Pinterest rich-pin metadata, Snap Collection price tags) attach via the `platform_extensions` field, never via inline non-canonical keys.",
|
|
4930
4930
|
"type": "object",
|
|
@@ -4942,10 +4942,10 @@
|
|
|
4942
4942
|
"description": "The card's primary visual asset. Either an `image` or `video` asset, matching the parent format's `allowed_card_media_asset_types` parameter.",
|
|
4943
4943
|
"oneOf": [
|
|
4944
4944
|
{
|
|
4945
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4945
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1image-asset.json"
|
|
4946
4946
|
},
|
|
4947
4947
|
{
|
|
4948
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4948
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1video-asset.json"
|
|
4949
4949
|
}
|
|
4950
4950
|
],
|
|
4951
4951
|
"discriminator": {
|
|
@@ -4965,25 +4965,25 @@
|
|
|
4965
4965
|
"description": "Optional per-card call-to-action label (e.g., 'SHOP_NOW', 'LEARN_MORE'). When the parent format declares `cta_values` (allowed CTA labels), the per-card `cta` MUST be one of those values. Lets a Meta or TikTok carousel show different CTAs per card."
|
|
4966
4966
|
},
|
|
4967
4967
|
"landing_page_url": {
|
|
4968
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4968
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1url-asset.json",
|
|
4969
4969
|
"description": "Optional per-card click-through URL. URL asset with `url_type: \"clickthrough\"`."
|
|
4970
4970
|
},
|
|
4971
4971
|
"platform_extensions": {
|
|
4972
4972
|
"type": "array",
|
|
4973
4973
|
"description": "Per-card platform-specific extensions (URI+digest references). Same hosting model as format-level platform_extensions. Use this for Meta carousel-card attributes, Pinterest pin overrides, etc. — NEVER inline non-canonical keys on the card object directly.",
|
|
4974
4974
|
"items": {
|
|
4975
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4975
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1platform-extension-ref.json"
|
|
4976
4976
|
}
|
|
4977
4977
|
},
|
|
4978
4978
|
"provenance": {
|
|
4979
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4979
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
4980
4980
|
"description": "Provenance metadata for this card, overrides manifest-level provenance."
|
|
4981
4981
|
}
|
|
4982
4982
|
},
|
|
4983
4983
|
"additionalProperties": true
|
|
4984
4984
|
},
|
|
4985
4985
|
"external:core/platform-extension-ref.json": {
|
|
4986
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4986
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/platform-extension-ref.json",
|
|
4987
4987
|
"title": "Platform Extension Reference",
|
|
4988
4988
|
"description": "Reference to a platform extension definition. The agent that owns the URI is authoritative for the extension's schema. Buyers fetch the definition once per content digest and cache it. Platform extensions are typically bundled in `get_products` responses under an `extensions` map keyed by `uri@digest`, eliminating the need for a separate fetch.\n\n**Within a single response**, multiple references to the same `uri` MUST carry the same `digest` — divergent digests in one response indicate producer-side error (e.g., concurrent extension revision mid-render). Buyers encountering divergent digests for the same URI MUST fail closed: treat all references to that URI as unresolved and surface a validation error rather than picking one branch silently. **Across responses**, digest divergence is normal — extension authors revise their schemas, the new digest differs, the cache key changes, and the buyer refetches. Cache by `uri@digest`, not by `uri` alone.",
|
|
4989
4989
|
"type": "object",
|
|
@@ -5013,7 +5013,7 @@
|
|
|
5013
5013
|
]
|
|
5014
5014
|
},
|
|
5015
5015
|
"external:core/assets/pixel-tracker-asset.json": {
|
|
5016
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5016
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/pixel-tracker-asset.json",
|
|
5017
5017
|
"title": "Pixel Tracker Asset",
|
|
5018
5018
|
"description": "A single renderer-fired HTTP tracker URL — image pixel or JavaScript include — bound to a measurement event (impression, viewability, click, custom). Generic web-pixel tracker primitive applicable to any web-rendered canonical format (image, html5, image_carousel, responsive_creative, sponsored_placement, native_*, plus the non-VAST/DAAST events of video_hosted and audio_hosted). The buyer's measurement vendor declares the tracker URL; the seller's renderer fires it at serve time without buyer-side involvement.\n\nThe discriminated-union shape and event/method enums are formalized in IAB OpenRTB Native 1.2 (`imptrackers[]` / `jstracker` / `eventtrackers[]` / `link.clicktrackers[]`); the same shape applies cleanly to image banners, html5, carousels, and any other format whose renderer fires HTTP pixels for measurement. The name `pixel_tracker` mirrors the industry's existing 'tracker pixel' terminology (already used in `url_type: \"tracker_pixel\"`) and applies equally to `method: img` and `method: js` (a JS include is still a measurement-pixel hop in vendor parlance).\n\n**Scope boundary (normative).** `pixel_tracker` covers RENDERER-FIRED trackers — measurement events that the ad's serving template invokes when the user sees, views, or clicks the creative. Conversion pixels that fire on the advertiser's site after the click (Meta Pixel, GA4 server-side, custom postbacks) MUST be modeled via `sync_event_sources` / `event_log` — they are campaign-scoped, not creative-asset-scoped. See `docs/creative/canonical-formats.mdx#what-format_kind-is-not-for`.\n\n**Format-specific tracker primitives.** Formats whose wire shape embeds tracker URLs in a format-specific structure use dedicated asset types instead:\n- `video_vast` / `audio_vast` → `vast_tracker` (VAST `<TrackingEvents>`: start, quartiles, complete, pause, mute)\n- `audio_daast` → `daast_tracker` (DAAST `<TrackingEvents>` parity)\n- `display_tag` → opaque (third-party server fires its own trackers)\n\nAll other web-rendered canonicals use `pixel_tracker`.\n\nMaps to IAB OpenRTB Native 1.2 / Dynamic Native Ads API tracker objects:\n- `imptrackers[]` → one `pixel_tracker` per entry with `event: impression`, `method: img`\n- `jstracker` → one `pixel_tracker` with `event: impression`, `method: js`\n- `eventtrackers[]` → one `pixel_tracker` per entry, `event` mapped from the IAB event enum\n- `link.clicktrackers[]` → one `pixel_tracker` per entry with `event: click`, `method: img` (click destinations live on `landing_page_url` slot)\n\n**Bidirectional v1↔v2 mapping (normative for SDK auto-negotiation).** A 3.1 buyer SDK talking to a 3.0.x seller MUST downgrade `pixel_tracker` to the v1 `{asset_type: url, url_type: tracker_pixel}` shape. The URL still emits on the wire; what's lost depends on the original event/method. A 3.1 SDK reading a v1 manifest MUST upgrade `{asset_type: url, url_type: tracker_pixel}` to `pixel_tracker` by inferring event/method from the v1 `asset_id`. Both directions are lossy-with-advisory; SDKs MUST emit the appropriate error code so consumers can see what was inferred or dropped.\n\n**v2 → v1 downgrade table:**\n| pixel_tracker source | v1 emit | Lost fields | Error code |\n|---|---|---|---|\n| `{event: impression, method: img, url}` | `{url_type: tracker_pixel, asset_id: impression_tracker, url}` | none | (no advisory) |\n| `{event: viewable_mrc_50, method: img, url}` | `{url_type: tracker_pixel, asset_id: viewability_tracker, url}` | event variant | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{event: viewable_mrc_100, method: img, url}` | same shape | event variant | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{event: viewable_video_50, method: img, url}` | same shape | event variant | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{event: audible_video_complete, method: img, url}` | same shape | event variant | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{event: click, method: img, url}` | `{url_type: tracker_pixel, asset_id: click_tracker, url}` | none meaningful | (no advisory) |\n| `{event: custom, custom_event_name: X, ...}` | `{url_type: tracker_pixel, asset_id: impression_tracker, url}` (defaults to impression timing) | custom event timing | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{method: js, any event, url}` | same shape with `url_type: tracker_pixel` | JS execution context — URL is hit via GET (counter increments), but JS body doesn't execute (OMID-style verification, viewability observers, cross-domain cookie setters won't fire) | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n\n**v1 → v2 upgrade table (inferred — SDK has no explicit event/method):**\n| v1 source (asset_id) | Inferred pixel_tracker | Inference basis |\n|---|---|---|\n| `impression_tracker` | `{event: impression, method: img}` | asset_id convention |\n| `viewability_tracker` | `{event: viewable_mrc_50, method: img}` | asset_id convention + most-common default (50% is the dominant variant in v1 catalogs) |\n| `click_tracker` | `{event: click, method: img}` | asset_id convention |\n| `<other asset_id>` | `{event: custom, custom_event_name: <original asset_id>, method: img}` | fallback — preserves the original asset_id as the custom name |\n\nAll v1→v2 upgrades surface `PIXEL_TRACKER_UPGRADE_INFERRED` so consumers can see that event/method were inferred rather than explicitly declared.",
|
|
5019
5019
|
"type": "object",
|
|
@@ -5024,7 +5024,7 @@
|
|
|
5024
5024
|
"description": "Discriminator identifying this as a renderer-fired pixel tracker asset. See /schemas/creative/asset-types for the registry."
|
|
5025
5025
|
},
|
|
5026
5026
|
"event": {
|
|
5027
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5027
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1pixel-tracking-event.json",
|
|
5028
5028
|
"description": "Which event this tracker fires on. The event enum maps its first four measurement values to IAB OpenRTB Native 1.2 event types 1-4 and adds explicit AdCP events for renderer behavior that Native does not assign a standard event type:\n- `impression` (IAB type 1) — fires when the ad is served. Covers both `imptrackers[]` and `jstracker` from the IAB shape, distinguished by `method`.\n- `viewable_mrc_50` (IAB type 2) — IAB MRC viewable, 50% pixels for ≥1 second.\n- `viewable_mrc_100` (IAB type 3) — IAB MRC viewable, 100% pixels for ≥1 second.\n- `viewable_video_50` (IAB type 4) — video-specific viewable, 50% pixels for ≥2 seconds. Native type 4 does not require audio. On video_hosted; ignored on image/html5.\n- `audible_video_complete` (AdCP-defined) — video reached 100% completion with audio on. Native reserves event types 500+ for exchange-specific use and does not assign this event a standard numeric type. Meaningful on non-VAST video formats where audible-complete is measured but VAST `<TrackingEvents>` is not the wire format; VAST formats use `vast_tracker` with `vast_event: complete` plus a separate audible tracker instead.\n- `click` — fires when the user clicks the creative (`link.clicktrackers[]`).\n- `custom` — adopter-defined event for anything not in the standardized enum. MUST also set `custom_event_name`; it can represent Native's exchange-specific 500+ range or another qualified vendor event without assigning an IAB numeric identity."
|
|
5029
5029
|
},
|
|
5030
5030
|
"method": {
|
|
@@ -5037,7 +5037,7 @@
|
|
|
5037
5037
|
"description": "How the tracker URL is invoked at serve time:\n- `img` — fired as an image pixel (HTTP GET with `<img>`-like semantics; no JS execution)\n- `js` — fired as a script include (renderer evaluates the URL's response as JavaScript)\n\nMatches IAB OpenRTB Native 1.2 method enum (1=img, 2=js). `js` MUST only be used by sellers whose renderer supports JavaScript trackers; sellers without JS-tracker support MUST reject `method: js` declarations at sync_creatives time with `CREATIVE_REJECTED` carrying the reason."
|
|
5038
5038
|
},
|
|
5039
5039
|
"url": {
|
|
5040
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5040
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
5041
5041
|
"description": "Tracker URL fired when `event` occurs. Macro processing and encoding follow an attached occurrence declaration; absent declarations retain the legacy universal-macro path."
|
|
5042
5042
|
},
|
|
5043
5043
|
"macro_declarations": {
|
|
@@ -5045,7 +5045,7 @@
|
|
|
5045
5045
|
"items": {
|
|
5046
5046
|
"allOf": [
|
|
5047
5047
|
{
|
|
5048
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5048
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
5049
5049
|
},
|
|
5050
5050
|
{
|
|
5051
5051
|
"properties": {
|
|
@@ -5068,7 +5068,7 @@
|
|
|
5068
5068
|
"description": "REQUIRED when `event` is `custom`; otherwise MUST be absent. Adopter-defined event name. When tracker execution is undeclared, an unknown custom event is a forward-compatible probe and the seller silently no-ops instead of rejecting the creative. An effective tracker_execution_contract overrides that legacy fallback: with complete:true an unlisted custom selector is unsupported and rejects compatibility with tracker_contract_mismatch; a listed custom selector is an affirmative accept-and-initiate commitment."
|
|
5069
5069
|
},
|
|
5070
5070
|
"provenance": {
|
|
5071
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5071
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
5072
5072
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance."
|
|
5073
5073
|
}
|
|
5074
5074
|
},
|
|
@@ -5145,7 +5145,7 @@
|
|
|
5145
5145
|
]
|
|
5146
5146
|
},
|
|
5147
5147
|
"external:enums/pixel-tracking-event.json": {
|
|
5148
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5148
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/pixel-tracking-event.json",
|
|
5149
5149
|
"title": "Pixel Tracking Event",
|
|
5150
5150
|
"description": "Closed AdCP event vocabulary for renderer-fired pixel trackers. Impression and viewability values through `viewable_video_50` map to IAB OpenRTB Native event tracker types 1-4. `audible_video_complete` is an AdCP-defined first-class event, not an assigned IAB Native event type; Native reserves 500+ for exchange-specific use. `click` represents Native click trackers and `custom` is the explicit adopter-defined extension point.",
|
|
5151
5151
|
"type": "string",
|
|
@@ -5160,7 +5160,7 @@
|
|
|
5160
5160
|
]
|
|
5161
5161
|
},
|
|
5162
5162
|
"external:core/assets/vast-tracker-asset.json": {
|
|
5163
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5163
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/vast-tracker-asset.json",
|
|
5164
5164
|
"title": "VAST Tracker Asset",
|
|
5165
5165
|
"description": "A single tracker URL bound to a VAST `TrackingEvents` event. Emitted by the creative agent as a decomposed VAST-event URL; the sales agent assembles these into the VAST `TrackingEvents` block at serve time. IMPORTANT: this asset type is for `TrackingEvents` URLs only (start, quartiles, complete, pause, mute, etc.). The `Impression` URL MUST be modeled as a `url` asset with `url_type: \"tracker_pixel\"`, not as a vast_tracker with `vast_event: \"impression\"`. Decomposed trackers let format requirements bind specific measurement events (e.g., MRC viewable) without forcing the buyer to construct a full VAST tag.",
|
|
5166
5166
|
"type": "object",
|
|
@@ -5173,7 +5173,7 @@
|
|
|
5173
5173
|
"vast_event": {
|
|
5174
5174
|
"allOf": [
|
|
5175
5175
|
{
|
|
5176
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5176
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-tracking-event.json"
|
|
5177
5177
|
},
|
|
5178
5178
|
{
|
|
5179
5179
|
"not": {
|
|
@@ -5194,7 +5194,7 @@
|
|
|
5194
5194
|
"description": "The VAST tracking event this URL fires on. Maps 1:1 to the VAST `Tracking event=\"...\"` attribute inside `TrackingEvents`. MUST NOT be `impression` (belongs in the VAST `Impression` element — model as a `url` asset with `url_type: \"tracker_pixel\"`), `clickTracking` / `customClick` (belong in `VideoClicks`), `error` (VAST `Error` element), or any of `viewable` / `notViewable` / `viewUndetermined` / `measurableImpression` / `viewableImpression` (children of the VAST `ViewableImpression` element, not `TrackingEvents`)."
|
|
5195
5195
|
},
|
|
5196
5196
|
"url": {
|
|
5197
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5197
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
5198
5198
|
"description": "Tracker URL fired for the VAST event. Attached declarations identify each macro occurrence, registry revision, processing actor, and exact encoding profile."
|
|
5199
5199
|
},
|
|
5200
5200
|
"macro_declarations": {
|
|
@@ -5202,7 +5202,7 @@
|
|
|
5202
5202
|
"items": {
|
|
5203
5203
|
"allOf": [
|
|
5204
5204
|
{
|
|
5205
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5205
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
5206
5206
|
},
|
|
5207
5207
|
{
|
|
5208
5208
|
"properties": {
|
|
@@ -5236,7 +5236,7 @@
|
|
|
5236
5236
|
"description": "Which VAST creative element this tracker scopes to — `linear` for `<Linear>/<TrackingEvents>`, `non_linear` for `<NonLinearAds>/<TrackingEvents>`, `companion` for `<CompanionAds>/<Companion>/<TrackingEvents>`. Defaults to `linear`. Existing 3.x assets remain structurally permissive; a tracker execution contract applies the standards-valid event/target matrix when matching a creative to a product."
|
|
5237
5237
|
},
|
|
5238
5238
|
"provenance": {
|
|
5239
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5239
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
5240
5240
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance."
|
|
5241
5241
|
}
|
|
5242
5242
|
},
|
|
@@ -5267,7 +5267,7 @@
|
|
|
5267
5267
|
"additionalProperties": true
|
|
5268
5268
|
},
|
|
5269
5269
|
"external:core/assets/daast-tracker-asset.json": {
|
|
5270
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5270
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/assets/daast-tracker-asset.json",
|
|
5271
5271
|
"title": "DAAST Tracker Asset",
|
|
5272
5272
|
"description": "A single tracker URL bound to a DAAST `TrackingEvents` event. Audio-side analogue of vast-tracker-asset. The `Impression` URL MUST be modeled as a `url` asset with `url_type: \"tracker_pixel\"`, not as a daast_tracker with `daast_event: \"impression\"`.",
|
|
5273
5273
|
"type": "object",
|
|
@@ -5280,7 +5280,7 @@
|
|
|
5280
5280
|
"daast_event": {
|
|
5281
5281
|
"allOf": [
|
|
5282
5282
|
{
|
|
5283
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5283
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1daast-tracking-event.json"
|
|
5284
5284
|
},
|
|
5285
5285
|
{
|
|
5286
5286
|
"not": {
|
|
@@ -5301,7 +5301,7 @@
|
|
|
5301
5301
|
"description": "The DAAST tracking event this URL fires on. MUST NOT be `impression` (model as `url` asset with `url_type: \"tracker_pixel\"`), `clickTracking` / `customClick` (click-tracking trackers go on their own URL asset), `error`, or any of the `ViewableImpression`-element children (`viewable`, `notViewable`, `viewUndetermined`, `measurableImpression`, `viewableImpression`)."
|
|
5302
5302
|
},
|
|
5303
5303
|
"url": {
|
|
5304
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5304
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
5305
5305
|
"description": "Tracker URL fired for the DAAST event. Attached declarations identify each macro occurrence, processing actor, and exact encoding profile."
|
|
5306
5306
|
},
|
|
5307
5307
|
"macro_declarations": {
|
|
@@ -5309,7 +5309,7 @@
|
|
|
5309
5309
|
"items": {
|
|
5310
5310
|
"allOf": [
|
|
5311
5311
|
{
|
|
5312
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5312
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-declaration.json"
|
|
5313
5313
|
},
|
|
5314
5314
|
{
|
|
5315
5315
|
"properties": {
|
|
@@ -5342,7 +5342,7 @@
|
|
|
5342
5342
|
"description": "Which DAAST creative element this tracker scopes to — `linear` for `<Linear>/<TrackingEvents>` (DAAST 1.1 §3.2.1.7), `companion` for `<CompanionAds>/<Companion>/<TrackingEvents>` (DAAST 1.1 §3.2.2.7). DAAST has no `<NonLinearAds>` element. Defaults to `linear`. Existing 3.x assets remain structurally permissive; a tracker execution contract applies the standards-valid event/target matrix when matching a creative to a product."
|
|
5343
5343
|
},
|
|
5344
5344
|
"provenance": {
|
|
5345
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5345
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
5346
5346
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance."
|
|
5347
5347
|
}
|
|
5348
5348
|
},
|
|
@@ -5373,7 +5373,7 @@
|
|
|
5373
5373
|
"additionalProperties": true
|
|
5374
5374
|
},
|
|
5375
5375
|
"external:core/creative-assets.json": {
|
|
5376
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5376
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/creative-assets.json",
|
|
5377
5377
|
"title": "Creative Assets",
|
|
5378
5378
|
"description": "Map of canonical asset-group or legacy asset identifiers to supplied creative assets. Values are either a single discriminated asset or a non-empty repeatable asset array.",
|
|
5379
5379
|
"type": "object",
|
|
@@ -5381,12 +5381,12 @@
|
|
|
5381
5381
|
"^[a-z0-9_]+$": {
|
|
5382
5382
|
"anyOf": [
|
|
5383
5383
|
{
|
|
5384
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5384
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1asset-union.json"
|
|
5385
5385
|
},
|
|
5386
5386
|
{
|
|
5387
5387
|
"type": "array",
|
|
5388
5388
|
"items": {
|
|
5389
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5389
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1asset-union.json"
|
|
5390
5390
|
},
|
|
5391
5391
|
"minItems": 1
|
|
5392
5392
|
}
|
|
@@ -5396,7 +5396,7 @@
|
|
|
5396
5396
|
"additionalProperties": true
|
|
5397
5397
|
},
|
|
5398
5398
|
"external:core/brand-ref.json": {
|
|
5399
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5399
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/brand-ref.json",
|
|
5400
5400
|
"title": "Brand Reference",
|
|
5401
5401
|
"description": "Reference to a brand by domain and optional brand_id. The domain hosts /.well-known/brand.json or is registered in the brand registry. For single-brand domains, brand_id can be omitted. For house-of-brands domains, brand_id identifies the specific brand. For creative production, brand.json is the canonical source of master brand identity (logo, palette, fonts, voice, and visual guidelines), subject only to the supported per-call fields in brand_kit_override. Catalogs supply product or item payload; catalog item asset groups, including property- or franchise-level logos, are item identity and do not override these master brand fields.",
|
|
5402
5402
|
"type": "object",
|
|
@@ -5407,7 +5407,7 @@
|
|
|
5407
5407
|
"pattern": "^[a-z0-9]([a-z0-9-]*[a-z0-9])?(\\.[a-z0-9]([a-z0-9-]*[a-z0-9])?)*$"
|
|
5408
5408
|
},
|
|
5409
5409
|
"brand_id": {
|
|
5410
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5410
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1brand-id.json",
|
|
5411
5411
|
"description": "Brand identifier within the house portfolio. Optional for single-brand domains."
|
|
5412
5412
|
},
|
|
5413
5413
|
"countries": {
|
|
@@ -5466,7 +5466,7 @@
|
|
|
5466
5466
|
"description": "Inline override for brand-kit fields normally resolved from `/.well-known/brand.json` on `domain` (logo, colors, voice, tagline). Use when brand.json is missing, stale, or inappropriate for this specific call — e.g., a campaign-scoped tagline, a co-branded creative, a freshly-rebranded color palette the brand.json hasn't shipped yet. Same inline-override pattern as `industries` and `data_subject_contestation` above: brand.json is canonical, the override is per-call. Adopters needing to override fields outside this subset (`voice_attributes`, `prohibited_terms`, etc.) MUST publish a different brand.json and reference it via a different `domain` — the inline override is intentionally narrow to a small high-traffic subset.\n\n**Merge semantics (normative).** The merge is **field-level**, not whole-object replacement. Each field within `brand_kit_override` (`logo`, `colors`, `voice`, `tagline`) is evaluated independently — when a field is present on the override the override value applies; when a field is absent the brand.json value applies (or is absent if brand.json doesn't carry one either). For composite fields (`colors.primary`, `colors.secondary`, `colors.accent`), the merge is one level deeper: each color slot is evaluated independently — a producer can override `colors.primary` while still inheriting `colors.secondary` from brand.json. SDKs MUST NOT treat a present `brand_kit_override.colors` as wiping the brand.json `colors` block entirely; only the per-slot fields present in the override take precedence. Without this rule, a partial-override semantics would diverge across SDKs and produce inconsistent rendering for the same payload.",
|
|
5467
5467
|
"properties": {
|
|
5468
5468
|
"logo": {
|
|
5469
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5469
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1assets~1image-asset.json",
|
|
5470
5470
|
"description": "Override logo asset."
|
|
5471
5471
|
},
|
|
5472
5472
|
"colors": {
|
|
@@ -5525,7 +5525,7 @@
|
|
|
5525
5525
|
]
|
|
5526
5526
|
},
|
|
5527
5527
|
"external:core/brand-id.json": {
|
|
5528
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5528
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/brand-id.json",
|
|
5529
5529
|
"title": "Brand ID",
|
|
5530
5530
|
"description": "Identifier for a brand within a house portfolio. Must be lowercase alphanumeric with underscores only. The house chooses this identifier.",
|
|
5531
5531
|
"type": "string",
|
|
@@ -5540,7 +5540,7 @@
|
|
|
5540
5540
|
]
|
|
5541
5541
|
},
|
|
5542
5542
|
"external:core/rights-constraint.json": {
|
|
5543
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5543
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/rights-constraint.json",
|
|
5544
5544
|
"title": "Rights Constraint",
|
|
5545
5545
|
"description": "Rights metadata attached to a creative. Each entry represents constraints from a single rights holder. Buyer-carried fields are a presentation, not authorization. In AdCP 3.2, a serving party treats a constraint as machine-verified only after one attestation_refs entry evaluates to verified under its own adcp.attestations policy and matches the complete digest-pinned grant.",
|
|
5546
5546
|
"type": "object",
|
|
@@ -5569,7 +5569,7 @@
|
|
|
5569
5569
|
]
|
|
5570
5570
|
},
|
|
5571
5571
|
"rights_holder": {
|
|
5572
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5572
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1brand-ref.json",
|
|
5573
5573
|
"description": "Canonical BrandRef for the rights holder that issued the grant through an authorized rights agent. Required whenever attestation_refs is present. Evaluators first match this exact BrandRef against local issuer policy, then resolve the authoritative brand.json and bind the credential verification key to exactly one matching agents[] entry with type rights. Sibling-brand agents are never authority. Legacy unattested constraints may omit this field but remain machine-unverified."
|
|
5574
5574
|
},
|
|
5575
5575
|
"valid_from": {
|
|
@@ -5586,7 +5586,7 @@
|
|
|
5586
5586
|
"type": "array",
|
|
5587
5587
|
"description": "Rights uses covered by this constraint",
|
|
5588
5588
|
"items": {
|
|
5589
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5589
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1right-use.json"
|
|
5590
5590
|
},
|
|
5591
5591
|
"minItems": 1
|
|
5592
5592
|
},
|
|
@@ -5612,7 +5612,7 @@
|
|
|
5612
5612
|
"description": "Maximum total impressions allowed for the full validity period (valid_from to valid_until). This is the absolute cap across all creatives using this rights grant, not a per-creative or per-period limit."
|
|
5613
5613
|
},
|
|
5614
5614
|
"right_type": {
|
|
5615
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5615
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1right-type.json",
|
|
5616
5616
|
"description": "Type of rights (talent, music, etc.). Helps identify constraints when a creative combines multiple rights types."
|
|
5617
5617
|
},
|
|
5618
5618
|
"approval_status": {
|
|
@@ -5700,7 +5700,7 @@
|
|
|
5700
5700
|
"items": {
|
|
5701
5701
|
"allOf": [
|
|
5702
5702
|
{
|
|
5703
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5703
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1attestation-reference.json"
|
|
5704
5704
|
},
|
|
5705
5705
|
{
|
|
5706
5706
|
"type": "object",
|
|
@@ -5713,7 +5713,7 @@
|
|
|
5713
5713
|
"const": "brand"
|
|
5714
5714
|
},
|
|
5715
5715
|
"brand": {
|
|
5716
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5716
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1brand-ref.json"
|
|
5717
5717
|
}
|
|
5718
5718
|
},
|
|
5719
5719
|
"required": [
|
|
@@ -5754,7 +5754,7 @@
|
|
|
5754
5754
|
"uniqueItems": true
|
|
5755
5755
|
},
|
|
5756
5756
|
"ext": {
|
|
5757
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5757
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
5758
5758
|
}
|
|
5759
5759
|
},
|
|
5760
5760
|
"required": [
|
|
@@ -5810,7 +5810,7 @@
|
|
|
5810
5810
|
"additionalProperties": true
|
|
5811
5811
|
},
|
|
5812
5812
|
"external:enums/right-use.json": {
|
|
5813
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5813
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/right-use.json",
|
|
5814
5814
|
"title": "Right Use",
|
|
5815
5815
|
"description": "Types of rights usage that can be licensed through the brand protocol. Aligned with DDEX UseType direction for interoperability with music and media rights systems.",
|
|
5816
5816
|
"x-status": "experimental",
|
|
@@ -5845,7 +5845,7 @@
|
|
|
5845
5845
|
}
|
|
5846
5846
|
},
|
|
5847
5847
|
"external:enums/right-type.json": {
|
|
5848
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5848
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/right-type.json",
|
|
5849
5849
|
"title": "Right Type",
|
|
5850
5850
|
"description": "Categories of intellectual property rights that can be licensed through the brand protocol.",
|
|
5851
5851
|
"x-status": "experimental",
|
|
@@ -5866,13 +5866,13 @@
|
|
|
5866
5866
|
}
|
|
5867
5867
|
},
|
|
5868
5868
|
"external:core/attestation-reference.json": {
|
|
5869
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5869
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/attestation-reference.json",
|
|
5870
5870
|
"title": "Attestation Reference",
|
|
5871
5871
|
"description": "Portable, reference-first presentation of an independently issued claim. It identifies the claimed issuer, claim vocabulary, subject, and either a stable credential locator or an embedded credential. A presentation is a locator and claim hint, not proof or a trust decision. The evaluator remains verifier-of-record and MUST resolve or inspect the credential only under its published attestation capabilities and local trust policy.",
|
|
5872
5872
|
"type": "object",
|
|
5873
5873
|
"properties": {
|
|
5874
5874
|
"issuer": {
|
|
5875
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5875
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1attestation-issuer.json"
|
|
5876
5876
|
},
|
|
5877
5877
|
"claim_type": {
|
|
5878
5878
|
"type": "string",
|
|
@@ -5880,7 +5880,7 @@
|
|
|
5880
5880
|
"description": "Open, absolute URI identifying the claim vocabulary. The URI is an identifier and need not be dereferenceable. AdCP does not maintain an enum of approved claims."
|
|
5881
5881
|
},
|
|
5882
5882
|
"subject": {
|
|
5883
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5883
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1attestation-subject.json"
|
|
5884
5884
|
},
|
|
5885
5885
|
"locator": {
|
|
5886
5886
|
"description": "Stable locator for resolving the credential. Credential URLs are permitted only when their canonical origin is allowlisted for the matched issuer. Issuer-scoped IDs name a resolver_id already published by the evaluator; the presentation cannot introduce a resolver URL.",
|
|
@@ -5903,7 +5903,7 @@
|
|
|
5903
5903
|
"description": "HTTPS URI of the credential. Before any fetch, evaluators MUST match its canonical origin to credential_origins on the accepted issuer capability and then apply the attestation fetch contract."
|
|
5904
5904
|
},
|
|
5905
5905
|
"ext": {
|
|
5906
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5906
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
5907
5907
|
}
|
|
5908
5908
|
},
|
|
5909
5909
|
"required": [
|
|
@@ -5935,7 +5935,7 @@
|
|
|
5935
5935
|
"description": "Identifier of a resolver already published in the matched accepted_issuers[].resolvers[] capability. A presenter cannot supply or override its URL."
|
|
5936
5936
|
},
|
|
5937
5937
|
"ext": {
|
|
5938
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5938
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
5939
5939
|
}
|
|
5940
5940
|
},
|
|
5941
5941
|
"required": [
|
|
@@ -5965,7 +5965,7 @@
|
|
|
5965
5965
|
"minLength": 1
|
|
5966
5966
|
},
|
|
5967
5967
|
"ext": {
|
|
5968
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5968
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
5969
5969
|
}
|
|
5970
5970
|
},
|
|
5971
5971
|
"required": [
|
|
@@ -6017,7 +6017,7 @@
|
|
|
6017
6017
|
"additionalProperties": false
|
|
6018
6018
|
},
|
|
6019
6019
|
"ext": {
|
|
6020
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6020
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
6021
6021
|
}
|
|
6022
6022
|
},
|
|
6023
6023
|
"required": [
|
|
@@ -6076,7 +6076,7 @@
|
|
|
6076
6076
|
]
|
|
6077
6077
|
},
|
|
6078
6078
|
"external:core/attestation-issuer.json": {
|
|
6079
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6079
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/attestation-issuer.json",
|
|
6080
6080
|
"title": "Attestation Issuer",
|
|
6081
6081
|
"description": "Canonical identity of the party that issued an attestation credential. The discriminator selects an existing AdCP identity when one exists and falls back to an HTTPS origin for other attestors. This identity is a claim carried by the presentation; evaluators MUST match it against their configured trust policy and verify it from the resolved or embedded credential before relying on it.",
|
|
6082
6082
|
"discriminator": {
|
|
@@ -6093,10 +6093,10 @@
|
|
|
6093
6093
|
"description": "The issuer is identified by an AdCP BrandRef."
|
|
6094
6094
|
},
|
|
6095
6095
|
"brand": {
|
|
6096
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6096
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1brand-ref.json"
|
|
6097
6097
|
},
|
|
6098
6098
|
"ext": {
|
|
6099
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6099
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
6100
6100
|
}
|
|
6101
6101
|
},
|
|
6102
6102
|
"required": [
|
|
@@ -6121,7 +6121,7 @@
|
|
|
6121
6121
|
"description": "Canonical HTTPS endpoint of the issuing agent. Evaluators compare it using AdCP URL canonicalization rules."
|
|
6122
6122
|
},
|
|
6123
6123
|
"ext": {
|
|
6124
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6124
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
6125
6125
|
}
|
|
6126
6126
|
},
|
|
6127
6127
|
"required": [
|
|
@@ -6146,7 +6146,7 @@
|
|
|
6146
6146
|
"description": "Canonical HTTPS origin with no path, query, fragment, or userinfo. This identifies the issuer; it does not authorize a fetch."
|
|
6147
6147
|
},
|
|
6148
6148
|
"ext": {
|
|
6149
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6149
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
6150
6150
|
}
|
|
6151
6151
|
},
|
|
6152
6152
|
"required": [
|
|
@@ -6175,7 +6175,7 @@
|
|
|
6175
6175
|
]
|
|
6176
6176
|
},
|
|
6177
6177
|
"external:core/attestation-subject.json": {
|
|
6178
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6178
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/attestation-subject.json",
|
|
6179
6179
|
"title": "Attestation Subject",
|
|
6180
6180
|
"description": "Typed identity of the entity or object an attestation credential is about. Brand and agent subjects reuse canonical AdCP identities. Other resources use an open, URI-namespaced resource_type plus an identifier whose namespace is explicit. Evaluators MUST compare the resolved credential subject to this complete typed identity, not to id alone.",
|
|
6181
6181
|
"discriminator": {
|
|
@@ -6191,10 +6191,10 @@
|
|
|
6191
6191
|
"const": "brand"
|
|
6192
6192
|
},
|
|
6193
6193
|
"brand": {
|
|
6194
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6194
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1brand-ref.json"
|
|
6195
6195
|
},
|
|
6196
6196
|
"ext": {
|
|
6197
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6197
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
6198
6198
|
}
|
|
6199
6199
|
},
|
|
6200
6200
|
"required": [
|
|
@@ -6218,7 +6218,7 @@
|
|
|
6218
6218
|
"description": "Canonical HTTPS endpoint of the agent the claim concerns."
|
|
6219
6219
|
},
|
|
6220
6220
|
"ext": {
|
|
6221
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6221
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
6222
6222
|
}
|
|
6223
6223
|
},
|
|
6224
6224
|
"required": [
|
|
@@ -6257,7 +6257,7 @@
|
|
|
6257
6257
|
"description": "Optional SHA-256 pin for the exact content or immutable snapshot identified by this resource subject. This is part of the complete typed subject identity and is distinct from AttestationReference.content_digest, which pins credential bytes."
|
|
6258
6258
|
},
|
|
6259
6259
|
"ext": {
|
|
6260
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6260
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
6261
6261
|
}
|
|
6262
6262
|
},
|
|
6263
6263
|
"required": [
|
|
@@ -6286,13 +6286,13 @@
|
|
|
6286
6286
|
]
|
|
6287
6287
|
},
|
|
6288
6288
|
"external:core/industry-identifier.json": {
|
|
6289
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6289
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/industry-identifier.json",
|
|
6290
6290
|
"title": "Industry Identifier",
|
|
6291
6291
|
"description": "An industry-standard or market-specific identifier for an advertising creative (e.g., Ad-ID, ISCI, Clearcast clock number, IDcrea). These identifiers are managed by external registries or clearance bodies and used across the supply chain to track and reference specific creative assets. Add a PR to extend creative-identifier-type when another shared identifier scheme needs first-class support.",
|
|
6292
6292
|
"type": "object",
|
|
6293
6293
|
"properties": {
|
|
6294
6294
|
"type": {
|
|
6295
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6295
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1creative-identifier-type.json"
|
|
6296
6296
|
},
|
|
6297
6297
|
"value": {
|
|
6298
6298
|
"type": "string",
|
|
@@ -6307,7 +6307,7 @@
|
|
|
6307
6307
|
"additionalProperties": true
|
|
6308
6308
|
},
|
|
6309
6309
|
"external:enums/creative-identifier-type.json": {
|
|
6310
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6310
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/creative-identifier-type.json",
|
|
6311
6311
|
"title": "Creative Identifier Type",
|
|
6312
6312
|
"description": "Industry-standard or market-specific identifier types for advertising creatives. These identifiers are managed by external registries or clearance bodies and are used across the supply chain to track and reference specific creative assets. This enum is intentionally closed: add a PR for additional shared identifier schemes rather than using an escape hatch.",
|
|
6313
6313
|
"type": "string",
|
|
@@ -6331,7 +6331,7 @@
|
|
|
6331
6331
|
]
|
|
6332
6332
|
},
|
|
6333
6333
|
"external:core/creative-representation-set.json": {
|
|
6334
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6334
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/creative-representation-set.json",
|
|
6335
6335
|
"title": "Creative Representation Set",
|
|
6336
6336
|
"description": "A complete buyer-authored revision containing one or more equivalent trafficking representations before seller binding. Exactly one compatible representation is selected for each seller-bound manifest. Representations are not rotation, A/B content, build variants, locale variants, or served variants.",
|
|
6337
6337
|
"x-adcp-validation": {
|
|
@@ -6362,7 +6362,7 @@
|
|
|
6362
6362
|
"description": "Stable logical creative identifier across all representations and later seller-bound manifests."
|
|
6363
6363
|
},
|
|
6364
6364
|
"revision_id": {
|
|
6365
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6365
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1creative-revision-id.json",
|
|
6366
6366
|
"description": "Buyer-assigned immutable revision identity for this complete representation set. Changing any revision-bearing part of the set requires a new revision_id; selection does not."
|
|
6367
6367
|
},
|
|
6368
6368
|
"revision_content_digest": {
|
|
@@ -6378,7 +6378,7 @@
|
|
|
6378
6378
|
"type": "array",
|
|
6379
6379
|
"minItems": 1,
|
|
6380
6380
|
"items": {
|
|
6381
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6381
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1creative-representation.json"
|
|
6382
6382
|
},
|
|
6383
6383
|
"x-adcp-validation": {
|
|
6384
6384
|
"unique_item_properties": [
|
|
@@ -6388,7 +6388,7 @@
|
|
|
6388
6388
|
"description": "Complete ordered set of equivalent representations. `representation_id` values MUST be unique within this array. Unsupported entries remain byte-for-byte unchanged; neither filtering nor selection changes this revision's canonical content."
|
|
6389
6389
|
},
|
|
6390
6390
|
"provenance": {
|
|
6391
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6391
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
6392
6392
|
"description": "Default provenance for every retained representation and for the selected seller-bound output unless a representation supplies a narrower provenance object."
|
|
6393
6393
|
}
|
|
6394
6394
|
},
|
|
@@ -6402,12 +6402,12 @@
|
|
|
6402
6402
|
"additionalProperties": true
|
|
6403
6403
|
},
|
|
6404
6404
|
"external:core/creative-representation.json": {
|
|
6405
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6405
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/creative-representation.json",
|
|
6406
6406
|
"title": "Creative Representation",
|
|
6407
6407
|
"description": "One equivalent trafficking representation retained within a CreativeRepresentationSet before seller binding. `representation_id` is stable within its parent revision and identifies a representation, not rotation, A/B content, build output, locale, or a seller's served execution variant.",
|
|
6408
6408
|
"allOf": [
|
|
6409
6409
|
{
|
|
6410
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6410
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1creative-manifest.json"
|
|
6411
6411
|
},
|
|
6412
6412
|
{
|
|
6413
6413
|
"required": [
|
|
@@ -6547,7 +6547,7 @@
|
|
|
6547
6547
|
"additionalProperties": true
|
|
6548
6548
|
},
|
|
6549
6549
|
"external:core/representation-destination.json": {
|
|
6550
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6550
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/representation-destination.json",
|
|
6551
6551
|
"title": "Representation Destination",
|
|
6552
6552
|
"description": "Seller-owned inventory context against which a CreativeRepresentationSet is resolved. This object is valid only when build_creative is invoked on the destination sales agent. The seller resolves product_id to its current product, verifies that format_option is an exact current effective declaration for the requested placements, and intersects it with its own current seller-wide execution capabilities. A standalone creative agent cannot use this object to claim seller deliverability.",
|
|
6553
6553
|
"x-adcp-validation": {
|
|
@@ -6569,7 +6569,7 @@
|
|
|
6569
6569
|
"description": "Product owned by the destination seller."
|
|
6570
6570
|
},
|
|
6571
6571
|
"format_option": {
|
|
6572
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6572
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1product-format-declaration.json",
|
|
6573
6573
|
"description": "Exact effective destination declaration. The full declaration is carried so an option without format_option_id remains addressable. The destination seller verifies it against the current product and applicable placement/publisher narrowings."
|
|
6574
6574
|
},
|
|
6575
6575
|
"placement_refs": {
|
|
@@ -6577,16 +6577,16 @@
|
|
|
6577
6577
|
"minItems": 1,
|
|
6578
6578
|
"uniqueItems": true,
|
|
6579
6579
|
"items": {
|
|
6580
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6580
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1placement-ref.json"
|
|
6581
6581
|
},
|
|
6582
6582
|
"description": "Optional placements the derived manifest must satisfy. Omission means every placement in the intended product route, not an unconstrained destination."
|
|
6583
6583
|
},
|
|
6584
6584
|
"execution_vast_version": {
|
|
6585
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6585
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-version.json",
|
|
6586
6586
|
"description": "Exact VAST execution version selected for seller-assembled first-class VAST trackers when no sibling exact-version VAST document supplies it. Must be accepted by format_option and is preserved in selection lineage."
|
|
6587
6587
|
},
|
|
6588
6588
|
"execution_daast_version": {
|
|
6589
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6589
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1daast-version.json",
|
|
6590
6590
|
"description": "Exact DAAST execution version selected for seller-assembled first-class DAAST trackers when no sibling exact-version DAAST document supplies it. Must be accepted by format_option and is preserved in selection lineage."
|
|
6591
6591
|
}
|
|
6592
6592
|
},
|
|
@@ -6597,7 +6597,7 @@
|
|
|
6597
6597
|
"additionalProperties": false
|
|
6598
6598
|
},
|
|
6599
6599
|
"external:core/product-format-declaration.json": {
|
|
6600
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6600
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/product-format-declaration.json",
|
|
6601
6601
|
"title": "Product Format Declaration",
|
|
6602
6602
|
"description": "Inline format declaration on a product. The `format_kind` discriminator names which canonical format the product narrows; `params` carries only the canonical creative-shape parameters (slots, dimensions, durations, codecs, character limits, platform_extensions, etc.). Processing metadata such as `macro_resolution_capabilities` belongs at this declaration's top level rather than inside `params`. Optional `format_option_id` (stable identifier for routing when a product's `format_options` contains multiple declarations sharing the same `format_kind`), optional `publisher_domain` (namespace for the format option when it comes from a publisher adagents.json catalog), `display_name` (seller-controlled human-readable label for dashboard and catalog UIs), and `applies_to_channels` (subset of the product's declared channels this declaration applies to — lets a multi-channel product carry distinct format_options per channel). Discriminated-union shape generates clean tagged unions in TypeScript and Pydantic codegen. Replaces v1's named-format pattern (where products referenced a separately-defined format file via compound `format_id`). Canonical product-bound declarations are the AdCP 3.2 authoring path; v1 named formats remain only as deprecated 3.x compatibility projections.\n\n**Closed-set semantics (normative).** `format_options[]` is the closed set of accepted formats for this product. Sellers MUST reject `create_media_buy` requests targeting any `format_kind` (or format option reference) not present in this list — typically with `UNSUPPORTED_FEATURE` or a seller-specific code; the rejection is structural, not negotiable. `seller_preference` modulates *within* the accepted set (a soft ranking hint between equally-acceptable options), it is NOT an enforcement axis. A product wanting to say 'this format is the only one that works' lists exactly that one entry in `format_options[]`; everything else falls outside the set and is rejected by the closed-set rule.\n\n**Format matching vs satisfaction (normative).** Legacy named formats MUST be normalized to canonical declarations before comparison; do not exact-match raw `(agent_url, id)` pairs once a `format_id` has been projected through `canonical`, `v1_format_ref`, or the canonical mapping registry. Equivalence matching can treat a legacy fixed-size display ID and `format_kind: \"image\"` with matching `width`/`height` as the same underlying shape. Product satisfaction is stricter and directional: when this declaration specifies fixed constraints such as `width`, `height`, `duration_ms_exact`, or `duration_ms_range`, a buyer request or creative manifest MUST declare and satisfy those constraints. A broad request with no dimensions or duration does not satisfy a fixed-size or fixed-duration product; a broad product MAY accept a more specific creative unless another product constraint excludes it. Duration precedence is `duration_ms_exact` > `duration_ms_range`. Range constraints use containment: a range-based request satisfies this declaration only when every value it permits falls within this declaration's accepted range; overlap alone is insufficient. An exact value satisfies a range when the exact value falls inside the accepted interval. For hosted audio/video, a null range endpoint is unbounded: [null, 60000] means up to 60s, and [15000, null] means at least 15s; [null, null] is invalid because at least one endpoint must be bounded.\n\n**Custom format_kind** (`format_kind: \"custom\"`): for adopter-defined shapes that don't fit the 15 canonicals (branded content, cross-screen sponsorship, sponsorship lockup, newsletter sponsorship, AR lens, playable, live event sponsorship). When `format_kind` is `custom`, the declaration MUST carry `format_shape` (recognized global pattern from the [format-shape vocabulary registry](/schemas/core/format-shape-vocabulary.json)) AND `format_schema` (URI+digest reference to a fetchable schema describing the actual `params` and `slots`). Buyer agents fetch the schema, validate manifests structurally, and reason about manifests without per-seller integration code. See [adcp#3666](https://github.com/adcontextprotocol/adcp/issues/3666) for the canonical promotion queue.",
|
|
6603
6603
|
"type": "object",
|
|
@@ -6619,14 +6619,14 @@
|
|
|
6619
6619
|
"description": "Namespace for `format_option_id` when this declaration references or narrows a publisher-declared format option from that publisher's adagents.json top-level `formats[]`. Product-local options omit this field and are selected by `format_option_id` within the target product."
|
|
6620
6620
|
},
|
|
6621
6621
|
"tracker_execution_contract": {
|
|
6622
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6622
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1tracker-execution-contract.json",
|
|
6623
6623
|
"description": "Seller- or publisher-authored commitment describing which first-class manifest trackers the selected format option accepts and initiates in production. The seller-returned Product declaration is binding; publisher and placement declarations are upstream inputs that the seller resolves into that effective contract. Presence requires a stable format_option_id. Creative-agent capability projections, transformer inputs, and deprecated canonical_parameters MUST reject this seller-authority field rather than copying it."
|
|
6624
6624
|
},
|
|
6625
6625
|
"macro_resolution_capabilities": {
|
|
6626
6626
|
"type": "array",
|
|
6627
6627
|
"minItems": 1,
|
|
6628
6628
|
"items": {
|
|
6629
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6629
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-resolution-capability.json"
|
|
6630
6630
|
},
|
|
6631
6631
|
"description": "Binding format-option processing capabilities for exact macro dialect identities, semantics, operations, actors, contexts, and encodings. Absence means undeclared, not supported on the opt-in declared-token path. Seller-wide capabilities are only a ceiling. This field does not claim that a buyer tracker asset is honored or fired.",
|
|
6632
6632
|
"x-adcp-validation": {
|
|
@@ -6652,7 +6652,7 @@
|
|
|
6652
6652
|
"applies_to_channels": {
|
|
6653
6653
|
"type": "array",
|
|
6654
6654
|
"items": {
|
|
6655
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6655
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1channels.json"
|
|
6656
6656
|
},
|
|
6657
6657
|
"uniqueItems": true,
|
|
6658
6658
|
"description": "Optional subset of the parent product's `channels` to which this declaration applies. When omitted, the declaration applies to ALL channels declared on the product. Lets a multi-channel product (e.g., `channels: ['display', 'video']`) carry distinct format_options per channel — `format_options: [{format_kind: 'image', applies_to_channels: ['display']}, {format_kind: 'video_hosted', applies_to_channels: ['video']}]`. Buyers ship channel-appropriate manifests per `applies_to_channels`."
|
|
@@ -6667,7 +6667,7 @@
|
|
|
6667
6667
|
"description": "Optional soft routing hint *within* a product's accepted set of formats — NOT an enforcement axis. `preferred` — seller actively recommends this format (often because of measurement, viewability, or render-quality differences); `accepted` — supported on equal footing with other format_options (default when omitted); `discouraged` — supported but suboptimal (e.g., legacy 3p-tag where the seller would prefer html5 for OM-SDK coverage). Buyer agents picking between format_options SHOULD respect seller preferences when their own constraints don't override.\n\n**Not an enforcement axis (normative).** `seller_preference` does NOT carry the meaning of 'this format won't work / required-only'. That case is structural: `format_options[]` IS the closed set of accepted formats; anything outside the list is rejected at `create_media_buy` regardless of preference. A seller that accepts only one format lists exactly that one entry — the structural fact does the enforcement work, no enum value needed. There is intentionally no `required` value; preference is bounded to *ranking within the already-accepted set*, not gating into it."
|
|
6668
6668
|
},
|
|
6669
6669
|
"locale_policy": {
|
|
6670
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6670
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1creative-locale-policy.json",
|
|
6671
6671
|
"description": "Optional seller-enforced creative-locale constraint for this format option. This is product/placement eligibility, not a new format kind or synthetic locale-specific format ID. Because legacy format_ids cannot preserve this constraint, declarations carrying locale_policy MUST set canonical_formats_only to true and MUST NOT carry v1_format_ref."
|
|
6672
6672
|
},
|
|
6673
6673
|
"canonical_formats_only": {
|
|
@@ -6688,12 +6688,12 @@
|
|
|
6688
6688
|
"type": "array",
|
|
6689
6689
|
"minItems": 1,
|
|
6690
6690
|
"items": {
|
|
6691
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6691
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1format-id.json"
|
|
6692
6692
|
},
|
|
6693
6693
|
"description": "Authoritative v2 → v1 link, expressed as an array of one or more v1 `format_id` ({agent_url, id}) values. Each entry asserts that this canonical-formats declaration IS the same underlying format as the referenced v1 named format. Always an array (single-ref is `[{...}]`) so the multi-size case below has a clean wire shape — adopters surveyed in the SDK implementor review pushed for this over the lossy single-ref form.\n\nThe v2 declaration's `params` MUST narrow (be compatible with) each referenced v1 format's `requirements` — see the 'Narrows — formal definition' section in canonical-formats.mdx. SDKs comparing dual-emitted shapes (`Product.format_ids[]` ⊇ entries from `v1_format_ref` AND `Product.format_options[]` carrying this declaration) treat the link as the authoritative pairing and run the narrowing check between this declaration and EACH referenced v1 format file's `requirements`.\n\n**Multi-size fan-out (normative).** When the declaration carries `params.sizes: [{w,h}, ...]` (multi-size flexible slot), sellers SHOULD carry one `v1_format_ref[]` entry per size, each pointing at the per-size v1 named format in the AAO catalog. Example: a multi-size image declaration with `sizes: [300x250, 728x90, 970x250]` SHOULD carry `v1_format_ref: [{aao, display_300x250_image}, {aao, display_728x90_image}, {aao, display_970x250_image}]`. v1-only buyers then see the product on all three sizes via the `format_ids[]` dual-emission. When `v1_format_ref[]` count < `sizes[]` count, SDKs MUST emit `FORMAT_DECLARATION_V1_LOSSY_MULTI_SIZE` on the response `errors[]` (advisory, alongside the partial-coverage v1 emit — NOT in place of it). SDKs MAY (non-normative) fan out automatically by catalog lookup when `v1_format_ref[]` has length 1 and `sizes[]` has length N — opt-in, requires catalog access; sellers asserting refs is the source of truth.\n\nMutually exclusive with `canonical_formats_only: true` — a declaration can EITHER assert no v1 projection (`canonical_formats_only: true`) OR link to v1 named formats (`v1_format_ref[]`), never both. When neither is present, SDKs fall back to the resolution order in `v1-canonical-mapping.json` (seller's explicit `canonical` field on the v1 file → registry glob → structural match → fail-closed).\n\nThis is the v2-side authoritative replacement for the v1-side `canonical_parameters` field on `format.json` (which is deprecated for 3.1, removed at 4.0). Sellers SHOULD prefer authoring v2 declarations with `v1_format_ref[]` over mirroring the v2 shape onto v1 files via `canonical_parameters`; the directional link (v2 declaration → v1 identifiers) is the same fact without the parallel-shape drift surface.\n\n**AAO-hosted convention (normative).** For IAB-standard formats (image dimensions, VAST/DAAST tags, standard third-party tags, HTML5 banner bundles), sellers SHOULD point each `v1_format_ref[].agent_url` at the AAO-hosted canonical agent URL `https://creative.adcontextprotocol.org` and use the registry-published id (e.g., `display_300x250_image`, `video_vast_30s`, `audio_standard_30s`, `display_300x250_html`, `display_js`). This converges the v1-wire namespace: every seller's IAB MREC points at the same `{agent_url, id}` pair, so v1-only buyers' allowlists work uniformly. Without this convention, every publisher's 300x250 ships with a different `v1_format_ref` (theirs vs nytimes.example vs cnn.example vs …) and the v1 wire fragments into per-publisher namespaces — exactly what canonical-formats was designed to eliminate.\n\nFor platform-specific formats (Meta Reels, TikTok Spark, Snap Spotlight, etc.), each `v1_format_ref[].agent_url` SHOULD point at the platform's own agent_url when the platform has adopted AdCP and publishes its own `adagents.json` with `formats[]`. When the platform has NOT adopted AdCP, sellers SHOULD point at the AAO community-registry mirror — `https://creative.adcontextprotocol.org/translated/<platform>` + `id: <platform-format-name>` (e.g., `https://creative.adcontextprotocol.org/translated/meta` + `id: meta_reels`). This keeps the v1 namespace converged across all sellers selling that platform's inventory until the platform owns its own adagents.json.\n\n**Platform-adoption cutover (normative).** When a platform adopts AdCP and publishes its own adagents.json, sellers MUST update `v1_format_ref[].agent_url` to the platform's adopted agent_url in the same minor release as the AAO mirror entry's `superseded_by` field goes live (see `static/schemas/source/adagents.json#superseded_by`). The AAO mirror entry SHOULD continue serving for ≥1 minor release after `superseded_by` is set, returning an advisory 'superseded' marker so v1 buyer allowlists keyed on the mirror URL get an explicit signal rather than a silent break. **Identity-confusion note**: the mirror URL is *format-shape namespace*, NOT seller identity. Inventory authorization always flows from `authorized_agents[]` + publisher signing keys; a buyer matching `v1_format_ref[].agent_url` against an allowlist is matching format-shape provenance, not seller identity.\n\n**Mirror domain migration (3.1).** Earlier drafts used `https://mirror.adcontextprotocol.org/translated/<platform>`. As of this release, the convention is `https://creative.adcontextprotocol.org/translated/<platform>` — sibling content under the AAO catalog domain we already host. Adopters who hardcoded the earlier mirror URL MUST migrate to the new path; the canonical-formats.mdx migration section documents the move. No transitional redirect is currently published (the earlier subdomain was never provisioned).\n\nFor seller-bespoke formats (a publisher's `acme_homepage_takeover` that doesn't fit IAB conventions), each `v1_format_ref[].agent_url` is the seller's own agent_url and the id is seller-namespaced. These won't appear in `v1-canonical-mapping.json`'s registry; they're seller-asserted only."
|
|
6694
6694
|
},
|
|
6695
6695
|
"format_schema": {
|
|
6696
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6696
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1platform-extension-ref.json",
|
|
6697
6697
|
"description": "REQUIRED when `format_kind: \"custom\"`; otherwise MUST be absent. URI+digest reference to a fetchable schema describing this custom shape's actual `params` and `slots`. Same hosting model as `platform_extensions`: open-ecosystem publishers host the artifact at the canonical URI on their subdomain; closed-platform / walled-garden shapes resolve through the AAO mirror at `https://creative.adcontextprotocol.org/translated/...`. Buyer agents fetch by `uri@digest` (immutable per digest, aggressive caching, `Cache-Control: public, max-age=31536000, immutable`), validate `params` and `slots` against the fetched schema, and reason about manifests structurally — same mechanic as platform_extensions but at the format-structure level. Without `format_schema`, custom shapes would be opaque to buyer agents and the protocol would regress to per-seller integration code; that's why the schema is required, not optional.\n\n**Fetch contract (normative)** — `format_schema` is load-bearing for validation (unlike `platform_extensions`, which is informational on the *consumption* side). The *transport* rules below apply identically to BOTH fields — any SDK fetching a `platform-extension-ref.json` URI MUST apply this contract regardless of whether the field name is `format_schema` or `platform_extensions`. A shared SDK fetch path that drops to the weakest bar undermines `format_schema`'s hardening. The consumption distinction (load-bearing vs informational) is about *what the body means*; the transport distinction is `https`-and-allowlisted regardless.\n\n- **Transport**: `https` only. Buyers MUST reject `http://`, `file://`, `data:`, and any non-`https` scheme. The URI MUST resolve to a JSON document that is itself a valid JSON Schema (Draft 07 or 2020-12; producers MUST declare `$schema`).\n- **SSRF protection**: buyers MUST resolve the URI hostname and reject if any resolved address is in RFC 1918 private space (`10.0.0.0/8`, `172.16.0.0/12`, `192.168.0.0/16`), loopback (`127.0.0.0/8`, `::1`), link-local (`169.254.0.0/16`, `fe80::/10`), CGNAT (`100.64.0.0/10`), or any RFC 6761 special-use name (`.local`, `.localhost`, `.internal`, `.test`, `.example`, `.invalid`). Cloud metadata endpoints (`169.254.169.254`, `metadata.google.internal`, `kubernetes.default.svc`) are explicitly forbidden — these are credential-leak primitives. Buyers MUST pin the connection to the resolved IP (or re-resolve and re-validate the allowlist per request) to defeat DNS rebinding.\n- **HTTP redirects**: MUST be disabled. If a follow is implemented at all, the redirect target MUST pass the same scheme + SSRF + allowlist checks; otherwise the fetch hard-fails. Open redirects on same-origin paths are otherwise a free SSRF primitive.\n- **Response size cap**: response body MUST be capped at 1 MiB. Enforce during streaming, not after full buffering. Over-cap hard-fails identically to digest mismatch.\n- **Timeout**: SDKs SHOULD apply a fetch timeout ≤5 seconds. Timeout SHOULD be treated identically to an HTTP 5xx response (transient — retry policy at the SDK's discretion; on persistent failure surface as unresolved and skip the declaration for this session).\n- **Digest verification**: SHA-256 of the response body MUST equal `digest`. **Digest mismatch is a hard fail** — the buyer MUST treat the format declaration as unresolvable and MUST NOT validate manifests against the mismatched body. A divergent digest is either a malicious substitution or producer error; either way, falling back to the un-verified body breaks the trust model. Digest format: `sha256:` prefix + 64 lowercase hex characters. Cache key is `uri@digest`; digest mismatch MUST NOT be cached as a negative result keyed on `uri` alone (defeats CDN-flap recovery), and MUST be distinguishable in telemetry from network 5xx / 404 (sustained mismatch is a substitution-attack signal, not a flap).\n- **Sandboxing of `$ref`**: fetched schemas MAY use `$ref`. Buyers MUST resolve `$ref` only to URIs that are (a) same-origin as the parent `format_schema.uri` after RFC 3986 §6 normalization (lowercase scheme + host, strip default port, normalize path dot-segments, no userinfo component), OR (b) hosted under the AAO catalog domain (`https://creative.adcontextprotocol.org/...`), OR (c) intra-document JSON Pointer refs (`#/...`) bounded to the parent document's parsed tree. Cross-origin `$ref` to arbitrary URIs MUST be rejected. `$ref: file://...` MUST be rejected unconditionally. Transitive `$ref` chains MUST be bounded at depth ≤8 AND `$ref` count ≤256 across the resolved tree (depth 8 with breadth 100 per level is 10^16 nodes — depth alone is not enough). Publishers SHOULD inline rather than $ref where possible.\n- **Schema-compile bounds (DoS protection)**: validators MUST bound CPU/memory on fetched schemas. Recommended: compiled-schema keyword count ≤10 000, `pattern` regexes evaluated with a non-backtracking engine (re2) OR under a per-pattern timeout, per-manifest validation budget ≤250 ms (exceeded budget → treat manifest as invalid, surface telemetry signal). Without these, a 'valid' schema with catastrophic regex backtracking or exponential `allOf`/`anyOf` expansion pins a CPU forever.\n- **Cache**: buyers cache fetched schemas by `uri@digest` and treat them as immutable (the same hosting contract as `platform_extensions`). On `404`, network partition, or persistent fetch failure, buyers SHOULD degrade gracefully (treat the declaration as unresolved, skip it for the current `get_products` response, surface via `errors[]` with the relevant code) rather than failing the entire session.\n- **Schema-not-valid handling**: if the fetched body parses as JSON but is not a valid JSON Schema, the buyer MUST treat the declaration as unresolvable (same as digest mismatch) and surface via `errors[]`. Validators MUST NOT attempt partial validation against an invalid schema.\n- **AAO catalog trust**: `https://creative.adcontextprotocol.org/*` is a single trust anchor in the same-origin allowlist; compromise of the catalog domain or its CA compromises every buyer agent. Catalog-served bodies MUST be digest-pinned identically to origin fetches (the digest is on the *parent* `format_schema.uri@digest`, not on the catalog response). Future hardening (signed bodies, transparency log) is tracked separately."
|
|
6698
6698
|
}
|
|
6699
6699
|
},
|
|
@@ -6838,7 +6838,7 @@
|
|
|
6838
6838
|
"const": "image"
|
|
6839
6839
|
},
|
|
6840
6840
|
"params": {
|
|
6841
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6841
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1image.json"
|
|
6842
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|
}
|
|
6843
6843
|
},
|
|
6844
6844
|
"required": [
|
|
@@ -6854,7 +6854,7 @@
|
|
|
6854
6854
|
"const": "html5"
|
|
6855
6855
|
},
|
|
6856
6856
|
"params": {
|
|
6857
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6857
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1html5.json"
|
|
6858
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|
}
|
|
6859
6859
|
},
|
|
6860
6860
|
"required": [
|
|
@@ -6870,7 +6870,7 @@
|
|
|
6870
6870
|
"const": "display_tag"
|
|
6871
6871
|
},
|
|
6872
6872
|
"params": {
|
|
6873
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6873
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1display_tag.json"
|
|
6874
6874
|
}
|
|
6875
6875
|
},
|
|
6876
6876
|
"required": [
|
|
@@ -6886,7 +6886,7 @@
|
|
|
6886
6886
|
"const": "image_carousel"
|
|
6887
6887
|
},
|
|
6888
6888
|
"params": {
|
|
6889
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6889
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1image_carousel.json"
|
|
6890
6890
|
}
|
|
6891
6891
|
},
|
|
6892
6892
|
"required": [
|
|
@@ -6902,7 +6902,7 @@
|
|
|
6902
6902
|
"const": "video_hosted"
|
|
6903
6903
|
},
|
|
6904
6904
|
"params": {
|
|
6905
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6905
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1video_hosted.json"
|
|
6906
6906
|
}
|
|
6907
6907
|
},
|
|
6908
6908
|
"required": [
|
|
@@ -6918,7 +6918,7 @@
|
|
|
6918
6918
|
"const": "video_vast"
|
|
6919
6919
|
},
|
|
6920
6920
|
"params": {
|
|
6921
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6921
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1video_vast.json"
|
|
6922
6922
|
}
|
|
6923
6923
|
},
|
|
6924
6924
|
"required": [
|
|
@@ -6934,7 +6934,7 @@
|
|
|
6934
6934
|
"const": "audio_hosted"
|
|
6935
6935
|
},
|
|
6936
6936
|
"params": {
|
|
6937
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6937
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1audio_hosted.json"
|
|
6938
6938
|
}
|
|
6939
6939
|
},
|
|
6940
6940
|
"required": [
|
|
@@ -6950,7 +6950,7 @@
|
|
|
6950
6950
|
"const": "audio_vast"
|
|
6951
6951
|
},
|
|
6952
6952
|
"params": {
|
|
6953
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6953
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1audio_vast.json"
|
|
6954
6954
|
}
|
|
6955
6955
|
},
|
|
6956
6956
|
"required": [
|
|
@@ -6966,7 +6966,7 @@
|
|
|
6966
6966
|
"const": "audio_daast"
|
|
6967
6967
|
},
|
|
6968
6968
|
"params": {
|
|
6969
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6969
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1audio_daast.json"
|
|
6970
6970
|
}
|
|
6971
6971
|
},
|
|
6972
6972
|
"required": [
|
|
@@ -6982,7 +6982,7 @@
|
|
|
6982
6982
|
"const": "sponsored_placement"
|
|
6983
6983
|
},
|
|
6984
6984
|
"params": {
|
|
6985
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6985
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1sponsored_placement.json"
|
|
6986
6986
|
}
|
|
6987
6987
|
},
|
|
6988
6988
|
"required": [
|
|
@@ -6998,7 +6998,7 @@
|
|
|
6998
6998
|
"const": "native_in_feed"
|
|
6999
6999
|
},
|
|
7000
7000
|
"params": {
|
|
7001
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7001
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1native_in_feed.json"
|
|
7002
7002
|
}
|
|
7003
7003
|
},
|
|
7004
7004
|
"required": [
|
|
@@ -7014,7 +7014,7 @@
|
|
|
7014
7014
|
"const": "responsive_creative"
|
|
7015
7015
|
},
|
|
7016
7016
|
"params": {
|
|
7017
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7017
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1responsive_creative.json"
|
|
7018
7018
|
}
|
|
7019
7019
|
},
|
|
7020
7020
|
"required": [
|
|
@@ -7030,7 +7030,7 @@
|
|
|
7030
7030
|
"const": "agent_placement"
|
|
7031
7031
|
},
|
|
7032
7032
|
"params": {
|
|
7033
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7033
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1agent_placement.json"
|
|
7034
7034
|
}
|
|
7035
7035
|
},
|
|
7036
7036
|
"required": [
|
|
@@ -7046,7 +7046,7 @@
|
|
|
7046
7046
|
"const": "seller_rendered_stateful_display"
|
|
7047
7047
|
},
|
|
7048
7048
|
"params": {
|
|
7049
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7049
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1seller_rendered_stateful_display.json"
|
|
7050
7050
|
}
|
|
7051
7051
|
},
|
|
7052
7052
|
"required": [
|
|
@@ -7062,7 +7062,7 @@
|
|
|
7062
7062
|
"const": "coordinated_placements"
|
|
7063
7063
|
},
|
|
7064
7064
|
"params": {
|
|
7065
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7065
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1coordinated_placements.json"
|
|
7066
7066
|
}
|
|
7067
7067
|
},
|
|
7068
7068
|
"required": [
|
|
@@ -7252,7 +7252,7 @@
|
|
|
7252
7252
|
]
|
|
7253
7253
|
},
|
|
7254
7254
|
"external:core/tracker-execution-contract.json": {
|
|
7255
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7255
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/tracker-execution-contract.json",
|
|
7256
7256
|
"title": "Tracker Execution Contract",
|
|
7257
7257
|
"description": "Seller-authored production commitment for first-class buyer-supplied tracker occurrences accepted by one effective product format option. Listed selectors are affirmative commitments. When complete is true, every unlisted combination is explicitly unsupported; when false, omissions are undeclared.",
|
|
7258
7258
|
"type": "object",
|
|
@@ -7264,7 +7264,7 @@
|
|
|
7264
7264
|
"honored": {
|
|
7265
7265
|
"type": "array",
|
|
7266
7266
|
"items": {
|
|
7267
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7267
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1tracker-execution-selector.json"
|
|
7268
7268
|
},
|
|
7269
7269
|
"uniqueItems": true,
|
|
7270
7270
|
"description": "Exact tracker/event selectors the seller accepts and initiates once per manifest instance for each logical event occurrence. selector_id and structural selector identity are each unique within this array."
|
|
@@ -7286,7 +7286,7 @@
|
|
|
7286
7286
|
"additionalProperties": false
|
|
7287
7287
|
},
|
|
7288
7288
|
"external:core/tracker-execution-selector.json": {
|
|
7289
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7289
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/tracker-execution-selector.json",
|
|
7290
7290
|
"title": "Tracker Execution Selector",
|
|
7291
7291
|
"description": "One exact first-class manifest tracker selector in a seller production execution contract. AdCP 3.2 supports pixel_tracker, vast_tracker, and daast_tracker only; URL-slot selectors are not part of this union.",
|
|
7292
7292
|
"oneOf": [
|
|
@@ -7304,7 +7304,7 @@
|
|
|
7304
7304
|
"const": "pixel_tracker"
|
|
7305
7305
|
},
|
|
7306
7306
|
"event": {
|
|
7307
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7307
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1pixel-tracking-event.json"
|
|
7308
7308
|
},
|
|
7309
7309
|
"method": {
|
|
7310
7310
|
"type": "string",
|
|
@@ -7317,12 +7317,12 @@
|
|
|
7317
7317
|
"description": "Required only when event is custom."
|
|
7318
7318
|
},
|
|
7319
7319
|
"execution_actor": {
|
|
7320
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7320
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1tracker-execution-actor.json"
|
|
7321
7321
|
},
|
|
7322
7322
|
"firing_paths": {
|
|
7323
7323
|
"type": "array",
|
|
7324
7324
|
"items": {
|
|
7325
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7325
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1tracker-firing-path.json"
|
|
7326
7326
|
},
|
|
7327
7327
|
"minItems": 1,
|
|
7328
7328
|
"uniqueItems": true,
|
|
@@ -7379,24 +7379,24 @@
|
|
|
7379
7379
|
"const": "vast_tracker"
|
|
7380
7380
|
},
|
|
7381
7381
|
"vast_versions": {
|
|
7382
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7382
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json/$defs/vast_versions"
|
|
7383
7383
|
},
|
|
7384
7384
|
"vast_event": {
|
|
7385
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7385
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json/$defs/vast_event"
|
|
7386
7386
|
},
|
|
7387
7387
|
"target": {
|
|
7388
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7388
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json/$defs/vast_target"
|
|
7389
7389
|
},
|
|
7390
7390
|
"offset": {
|
|
7391
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7391
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json/$defs/vast_offset"
|
|
7392
7392
|
},
|
|
7393
7393
|
"execution_actor": {
|
|
7394
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7394
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1tracker-execution-actor.json"
|
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},
|
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|
"firing_paths": {
|
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"type": "array",
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|
"items": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1tracker-firing-path.json"
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},
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|
"minItems": 1,
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"uniqueItems": true,
|
|
@@ -7414,7 +7414,7 @@
|
|
|
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|
],
|
|
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"allOf": [
|
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|
{
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json"
|
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|
}
|
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|
],
|
|
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|
"additionalProperties": false
|
|
@@ -7433,24 +7433,24 @@
|
|
|
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|
"const": "daast_tracker"
|
|
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|
},
|
|
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|
"daast_versions": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_versions"
|
|
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|
},
|
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|
"daast_event": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_event"
|
|
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|
},
|
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|
"target": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_target"
|
|
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|
},
|
|
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|
"offset": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_offset"
|
|
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|
},
|
|
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|
"execution_actor": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1tracker-execution-actor.json"
|
|
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|
},
|
|
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|
"firing_paths": {
|
|
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|
"type": "array",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1tracker-firing-path.json"
|
|
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|
},
|
|
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|
"minItems": 1,
|
|
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|
"uniqueItems": true,
|
|
@@ -7468,7 +7468,7 @@
|
|
|
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|
],
|
|
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|
"allOf": [
|
|
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|
{
|
|
7471
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7471
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json"
|
|
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|
}
|
|
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|
],
|
|
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|
"additionalProperties": false
|
|
@@ -7479,7 +7479,7 @@
|
|
|
7479
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|
}
|
|
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|
},
|
|
7481
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|
"external:enums/tracker-execution-actor.json": {
|
|
7482
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7482
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/tracker-execution-actor.json",
|
|
7483
7483
|
"title": "Tracker Execution Actor",
|
|
7484
7484
|
"description": "Actor responsible for initiating a buyer-supplied tracker under a seller-authored execution contract. This v1 vocabulary is intentionally narrower than the macro resolver actor vocabulary.",
|
|
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|
"type": "string",
|
|
@@ -7489,7 +7489,7 @@
|
|
|
7489
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|
]
|
|
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|
},
|
|
7491
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|
"external:enums/tracker-firing-path.json": {
|
|
7492
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/tracker-firing-path.json",
|
|
7493
7493
|
"title": "Tracker Firing Path",
|
|
7494
7494
|
"description": "Environment in which the responsible actor initiates a tracker. A selector may permit both values, but exactly one path is used for each logical event occurrence.",
|
|
7495
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|
"type": "string",
|
|
@@ -7499,22 +7499,22 @@
|
|
|
7499
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|
]
|
|
7500
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|
},
|
|
7501
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|
"external:core/vast-tracker-constraints.json": {
|
|
7502
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/vast-tracker-constraints.json",
|
|
7503
7503
|
"title": "VAST Tracker Constraints",
|
|
7504
7504
|
"description": "Shared VAST TrackingEvents constraints used by tracker assets and production execution selectors. The target/event matrix is closed, progress alone carries offset, and selector version arrays may contain only versions in which the event exists.",
|
|
7505
7505
|
"type": "object",
|
|
7506
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|
"properties": {
|
|
7507
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|
"vast_event": {
|
|
7508
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json/$defs/vast_event"
|
|
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|
},
|
|
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|
"target": {
|
|
7511
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json/$defs/vast_target"
|
|
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|
},
|
|
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|
"offset": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json/$defs/vast_offset"
|
|
7515
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|
},
|
|
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|
"vast_versions": {
|
|
7517
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-tracker-constraints.json/$defs/vast_versions"
|
|
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|
}
|
|
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|
},
|
|
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|
"allOf": [
|
|
@@ -7876,7 +7876,7 @@
|
|
|
7876
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|
"vast_versions": {
|
|
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|
"type": "array",
|
|
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|
"items": {
|
|
7879
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7879
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-version.json"
|
|
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|
},
|
|
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|
"minItems": 1,
|
|
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|
"uniqueItems": true
|
|
@@ -7884,22 +7884,22 @@
|
|
|
7884
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|
}
|
|
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|
},
|
|
7886
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|
"external:core/daast-tracker-constraints.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/daast-tracker-constraints.json",
|
|
7888
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|
"title": "DAAST Tracker Constraints",
|
|
7889
7889
|
"description": "Shared DAAST tracker vocabulary and execution-selector constraints. The legacy asset vocabulary retains AdCP's historical close extension, while the closed standards selector matrix excludes it. Progress alone carries offset in selectors.",
|
|
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|
"type": "object",
|
|
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|
"properties": {
|
|
7892
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|
"daast_event": {
|
|
7893
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_event"
|
|
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|
},
|
|
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|
"target": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_target"
|
|
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|
},
|
|
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|
"offset": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_offset"
|
|
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|
},
|
|
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|
"daast_versions": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_versions"
|
|
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|
}
|
|
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|
},
|
|
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|
"allOf": [
|
|
@@ -8026,7 +8026,7 @@
|
|
|
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|
"daast_versions": {
|
|
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|
"type": "array",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1daast-version.json"
|
|
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|
},
|
|
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|
"minItems": 1,
|
|
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|
"uniqueItems": true
|
|
@@ -8034,7 +8034,7 @@
|
|
|
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|
}
|
|
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|
},
|
|
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|
"external:core/macro-resolution-capability.json": {
|
|
8037
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/macro-resolution-capability.json",
|
|
8038
8038
|
"title": "Macro Processing Capability",
|
|
8039
8039
|
"description": "One exact processing capability for one governed dialect semantic, operation, actor, occurrence context, and encoding set. Entries are intentionally semantic-specific; they do not create a semantics × maximum-depth cross-product. Seller-wide capabilities are only a ceiling and the selected product format option is binding.",
|
|
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|
"x-adcp-validation": {
|
|
@@ -8047,7 +8047,7 @@
|
|
|
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|
"type": "object",
|
|
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|
"properties": {
|
|
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|
"dialect": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-dialect.json"
|
|
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|
},
|
|
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|
"dialect_namespace": {
|
|
8053
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|
"type": "string",
|
|
@@ -8069,7 +8069,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"universal_semantic": {
|
|
8072
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1universal-macro.json"
|
|
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|
},
|
|
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|
"operation": {
|
|
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|
"type": "string",
|
|
@@ -8079,7 +8079,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"performed_by": {
|
|
8082
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-resolver.json"
|
|
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|
},
|
|
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|
"supported_contexts": {
|
|
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|
"type": "array",
|
|
@@ -8088,7 +8088,7 @@
|
|
|
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|
"items": {
|
|
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|
"allOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1macro-value-context.json"
|
|
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|
},
|
|
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|
{
|
|
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|
"not": {
|
|
@@ -8103,12 +8103,12 @@
|
|
|
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|
"minItems": 1,
|
|
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|
"uniqueItems": true,
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-encoding.json"
|
|
8107
8107
|
},
|
|
8108
8108
|
"description": "Exact supported encoding profiles, not a maximum depth. Required for value resolution."
|
|
8109
8109
|
},
|
|
8110
8110
|
"translation_target": {
|
|
8111
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8111
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1macro-translation-target.json"
|
|
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|
}
|
|
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|
},
|
|
8114
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|
"required": [
|
|
@@ -8228,7 +8228,7 @@
|
|
|
8228
8228
|
],
|
|
8229
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|
"properties": {
|
|
8230
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|
"dialect_semantic": {
|
|
8231
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8231
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1universal-macro.json"
|
|
8232
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|
},
|
|
8233
8233
|
"mapping_status": {
|
|
8234
8234
|
"const": "verified_universal"
|
|
@@ -8373,7 +8373,7 @@
|
|
|
8373
8373
|
]
|
|
8374
8374
|
},
|
|
8375
8375
|
"external:enums/channels.json": {
|
|
8376
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8376
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/channels.json",
|
|
8377
8377
|
"title": "Media Channel",
|
|
8378
8378
|
"description": "Standardized advertising media channels describing how buyers allocate budget. Channels are planning abstractions, not technical substrates. See the Media Channel Taxonomy specification for detailed definitions.",
|
|
8379
8379
|
"type": "string",
|
|
@@ -8423,7 +8423,7 @@
|
|
|
8423
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|
}
|
|
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|
},
|
|
8425
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|
"external:core/creative-locale-policy.json": {
|
|
8426
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8426
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/creative-locale-policy.json",
|
|
8427
8427
|
"title": "Creative Locale Policy",
|
|
8428
8428
|
"description": "Seller-declared locale eligibility for one product or placement format declaration. Each accepted_language_ranges entry is a concrete canonical BCP 47 language range evaluated with RFC 4647 section 3.3.1 Basic Filtering: fr accepts fr, fr-CA, and fr-FR, while fr-CA accepts only fr-CA and its more-specific descendants. Ranges are ORed and wildcards are not supported. Presence is a hard assignment constraint, not a preference: at least one materialized creative locale variant must match. The seller filters the creative to eligible variants before applying buyer-declared strict Lookup, locale_fallbacks, or default behavior; buyer policy can never select a seller-ineligible variant.",
|
|
8429
8429
|
"type": "object",
|
|
@@ -8446,7 +8446,7 @@
|
|
|
8446
8446
|
"type": "array",
|
|
8447
8447
|
"description": "Concrete canonical BCP 47 language ranges accepted by this format option. RFC 4647 Basic Filtering is directional: seller range fr accepts variant fr-CA, but seller range fr-CA does not accept variant fr or fr-FR. Use zxx explicitly for language-neutral creative; und means unknown and is not a wildcard.",
|
|
8448
8448
|
"items": {
|
|
8449
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8449
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1locale-tag.json"
|
|
8450
8450
|
},
|
|
8451
8451
|
"minItems": 1,
|
|
8452
8452
|
"maxItems": 50,
|
|
@@ -8459,7 +8459,7 @@
|
|
|
8459
8459
|
"additionalProperties": true
|
|
8460
8460
|
},
|
|
8461
8461
|
"external:core/locale-tag.json": {
|
|
8462
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8462
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/locale-tag.json",
|
|
8463
8463
|
"title": "Language Tag",
|
|
8464
8464
|
"description": "A well-formed BCP 47 language tag used by AdCP only as language identity. Script and region may refine that identity; other valid BCP 47 subtags remain part of tag matching but do not make this a general locale-settings object. It does not determine currency, time zone, number/date formatting, market, or legal jurisdiction. The AdCP canonical wire profile requires lower-case language and variants, title-case script, and upper-case region (for example `en-US`, `zh-Hant-TW`, or `x-private`). RFC 5646 comparisons are case-insensitive and its case regularization is optional; AdCP intentionally requires this stricter single wire spelling and receivers MUST reject differently cased tags rather than silently normalizing them. The schema pattern enforces the AdCP casing profile and extension structure for commonly used tags; conforming receivers additionally validate the complete RFC 5646 grammar and registry rules. Every new AdCP field carrying BCP 47 language identity or a concrete language range MUST reference this schema instead of declaring independent string constraints.",
|
|
8465
8465
|
"x-adcp-validation": {
|
|
@@ -8484,12 +8484,12 @@
|
|
|
8484
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|
]
|
|
8485
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|
},
|
|
8486
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|
"external:formats/canonical/image.json": {
|
|
8487
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8487
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/image.json",
|
|
8488
8488
|
"title": "Canonical Format: Image",
|
|
8489
8489
|
"description": "Static image creative format. Slots: `image_main` (image asset, file or hosted URL), optional `headline` (text), `body_text` (text), `cta` (text/enum), `landing_page_url` (url). Tracking model: impression pixel + click URL via universal_macros, with optional viewability pixel. Distinct from `html5` (interactive bundles) and `display_tag` (third-party served). AR/dimensions narrow to specific sizes via product parameters — covers IAB display sizes (300x250, 728x90, 970x250, etc.) without a separate iab_size enum.",
|
|
8490
8490
|
"allOf": [
|
|
8491
8491
|
{
|
|
8492
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8492
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
8493
8493
|
},
|
|
8494
8494
|
{
|
|
8495
8495
|
"title": "Size-mode mutex",
|
|
@@ -8853,18 +8853,18 @@
|
|
|
8853
8853
|
"description": "Whether the product accepts buyer-uploaded assets. When `rejected`, the buyer cannot ship pre-rendered bytes directly — they must use build_creative (or sync_creatives with brief inputs or reference assets) so the seller produces or resolves the asset. Combined with `asset_source`, lets a product declare 'I produce assets from briefs and refuse buyer uploads' (asset_source=`seller_pre_rendered_from_brief`, buyer_asset_acceptance=`rejected`) or 'I accept existing post references, not uploaded bytes' (asset_source=`publisher_owned_reference`, buyer_asset_acceptance=`rejected`)."
|
|
8854
8854
|
},
|
|
8855
8855
|
"ctv_ad_experience": {
|
|
8856
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8856
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1ctv-ad-experience.json",
|
|
8857
8857
|
"description": "CTV experience this option serves. On `image` only `pause` and `screensaver` are valid — the image-plus-copy contract the major pause-ad sellers ingest (seller composites the frame; typical canvas 1920×1080 or a transparent-region overlay). Other experiences route per the matrix in docs/creative/ctv-experiences.mdx."
|
|
8858
8858
|
},
|
|
8859
8859
|
"motion_level": {
|
|
8860
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8860
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1motion-level.json",
|
|
8861
8861
|
"description": "Accepted motion class (AdCOM attrs 21-22; `full_motion` is invalid on a static image canonical)."
|
|
8862
8862
|
},
|
|
8863
8863
|
"activation_methods": {
|
|
8864
8864
|
"type": "array",
|
|
8865
8865
|
"uniqueItems": true,
|
|
8866
8866
|
"items": {
|
|
8867
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8867
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1activation-method.json"
|
|
8868
8868
|
},
|
|
8869
8869
|
"description": "Viewer activation mechanisms this option offers (e.g. `qr_code` on a pause frame). Activations are engagement events, not impressions."
|
|
8870
8870
|
}
|
|
@@ -8880,7 +8880,7 @@
|
|
|
8880
8880
|
"additionalProperties": true
|
|
8881
8881
|
},
|
|
8882
8882
|
"external:formats/canonical/_base.json": {
|
|
8883
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8883
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/_base.json",
|
|
8884
8884
|
"title": "Canonical Format Base",
|
|
8885
8885
|
"description": "Shared parameter fields that apply across canonical formats. Each canonical format extends this base with format-specific parameters (dimensions, durations, codecs, slot constraints).",
|
|
8886
8886
|
"type": "object",
|
|
@@ -8926,7 +8926,7 @@
|
|
|
8926
8926
|
"type": "array",
|
|
8927
8927
|
"description": "Platform-specific extensions narrowing the canonical (pixel ID shapes, conversion event taxonomies, platform-specific CTAs/destinations). Each extension is a URI+digest reference resolved against the bundled `extensions` map in get_products responses or fetched directly.\n\n**Collision precedence (normative).** When two or more `platform_extensions[]` entries on the same declaration extend the same target (e.g., both extend `tracking`) with overlapping field names, **array order is authoritative — later entries override earlier ones on a per-field basis** (last-in-array-wins). SDKs MUST surface the overlap via the `errors[]` array on the `get_products` response with a structured code (`FORMAT_DECLARATION_DIVERGENT` is appropriate when the overlap appears across dual-emitted shapes; a producer-self-emitted overlap on a single declaration SHOULD use the same code with `error.details: { collision_kind: \"platform_extension_field\", target, overlapping_fields, winning_extension_uri }`). Producers SHOULD avoid the collision by emitting one extension per target or by partitioning fields across extensions; the deterministic precedence is for last-resort consistency across SDK implementations, not a sanctioned merging strategy.",
|
|
8928
8928
|
"items": {
|
|
8929
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8929
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1platform-extension-ref.json"
|
|
8930
8930
|
}
|
|
8931
8931
|
},
|
|
8932
8932
|
"synthesis_nondeterministic": {
|
|
@@ -9024,7 +9024,7 @@
|
|
|
9024
9024
|
"logo_slots": {
|
|
9025
9025
|
"type": "array",
|
|
9026
9026
|
"items": {
|
|
9027
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9027
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1logo-slot.json"
|
|
9028
9028
|
},
|
|
9029
9029
|
"uniqueItems": true,
|
|
9030
9030
|
"description": "When `asset_group_id` is `logo`, renderer-facing brand.json logo slots acceptable for this format slot. Producers selecting from brand.json SHOULD prefer `logos[]` entries whose `slots[]` intersects this list, then apply `visual_guidelines.logo_usage_rules[]`."
|
|
@@ -9032,7 +9032,7 @@
|
|
|
9032
9032
|
"required_logo_slots": {
|
|
9033
9033
|
"type": "array",
|
|
9034
9034
|
"items": {
|
|
9035
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9035
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1logo-slot.json"
|
|
9036
9036
|
},
|
|
9037
9037
|
"uniqueItems": true,
|
|
9038
9038
|
"description": "Subset of `logo_slots` for which this format expects explicit logo coverage. A manifest or brand-derived logo pool SHOULD include at least one usable logo for each required slot; if coverage is missing, builders SHOULD surface a validation warning or approval mapping instead of guessing from prose."
|
|
@@ -9228,7 +9228,7 @@
|
|
|
9228
9228
|
"required_connections": {
|
|
9229
9229
|
"type": "array",
|
|
9230
9230
|
"items": {
|
|
9231
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9231
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1downstream-connection-requirement.json"
|
|
9232
9232
|
},
|
|
9233
9233
|
"description": "Downstream platform connections or grants required to use this format declaration. These are in addition to the single AdCP caller credential. Use this when a platform product requires multiple downstream grants, such as an advertiser account connection plus a publisher identity or post authorization for published-post references."
|
|
9234
9234
|
},
|
|
@@ -9257,7 +9257,7 @@
|
|
|
9257
9257
|
"x-adcp-file-size-units": "Creative file-size fields ending in `_kb` use exactly 1,000 bytes per KB. Fields ending in `_mb` use exactly 1,000,000 bytes per MB. Fields ending in `_bytes` are exact byte counts."
|
|
9258
9258
|
},
|
|
9259
9259
|
"external:enums/logo-slot.json": {
|
|
9260
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9260
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/logo-slot.json",
|
|
9261
9261
|
"title": "Logo Slot",
|
|
9262
9262
|
"description": "Canonical renderer-facing logo slot. Use when selecting a logo variant from brand.json for a specific UI or creative placement.",
|
|
9263
9263
|
"type": "string",
|
|
@@ -9293,7 +9293,7 @@
|
|
|
9293
9293
|
}
|
|
9294
9294
|
},
|
|
9295
9295
|
"external:core/downstream-connection-requirement.json": {
|
|
9296
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9296
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/downstream-connection-requirement.json",
|
|
9297
9297
|
"title": "Downstream Connection Requirement",
|
|
9298
9298
|
"description": "A seller/platform-side connection or grant required by a product, format, or request. This is not the AdCP caller credential: the AdCP request is still authenticated once, and the seller uses these stored downstream connections to call a platform or service on the buyer's behalf. Use this shape for platforms that require more than one downstream grant, such as an advertiser account connection plus a publisher identity or post authorization for published-post references.",
|
|
9299
9299
|
"type": "object",
|
|
@@ -9469,7 +9469,7 @@
|
|
|
9469
9469
|
]
|
|
9470
9470
|
},
|
|
9471
9471
|
"external:enums/ctv-ad-experience.json": {
|
|
9472
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9472
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/ctv-ad-experience.json",
|
|
9473
9473
|
"title": "CTV Ad Experience",
|
|
9474
9474
|
"description": "IAB Tech Lab CTV Ad Portfolio experience for a format option. `menu` covers smart-TV home/menu surfaces (tiles and headline banners, OpenRTB Native plcmttype 1/3); `pause`, `screensaver`, `overlay`, `squeezeback`, and `in_scene` are the on-glass experiences the portfolio signals via OpenRTB Video with VAST NonLinearAds (AdCOM plcmt 5-9). One format option declares at most one experience; sellers offering several publish sibling format options. Each canonical format permits only the experiences in its documented matrix — pairings outside the matrix fail validation. Linear CTV video is ordinary video_vast/video_hosted and declares no experience.",
|
|
9475
9475
|
"$comment": "Vocabulary and names follow the IAB CTV Ad Format Guidelines v2.0 and the final Signaling Implementation Guidelines. The IAB signaling table (Menu -> Native, others -> NonLinear VAST) is an OpenRTB bridge mapping documented in docs/creative/ctv-experiences.mdx; AdCP creative supply follows the per-canonical experience matrix, which also admits the asset-bundle and image contracts CTV sellers ingest in practice.",
|
|
@@ -9484,7 +9484,7 @@
|
|
|
9484
9484
|
]
|
|
9485
9485
|
},
|
|
9486
9486
|
"external:enums/motion-level.json": {
|
|
9487
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9487
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/motion-level.json",
|
|
9488
9488
|
"title": "Creative Motion Level",
|
|
9489
9489
|
"description": "Motion class of a rendered creative, mirroring AdCOM creative attributes 21 (Static Visual), 22 (Limited Motion / Cinemagraph), and 23 (Full-Motion Video). Sellers constrain the accepted level on a format option; buyers declare the level their creative carries. OpenRTB bridges map the value to `attr` on the bid and `battr` on the request.",
|
|
9490
9490
|
"type": "string",
|
|
@@ -9495,7 +9495,7 @@
|
|
|
9495
9495
|
]
|
|
9496
9496
|
},
|
|
9497
9497
|
"external:enums/activation-method.json": {
|
|
9498
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9498
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/activation-method.json",
|
|
9499
9499
|
"title": "Creative Activation Method",
|
|
9500
9500
|
"description": "Viewer activation mechanism a CTV or high-impact unit offers beyond a rendered impression: `qr_code` (on-glass QR to a buyer URL), `deep_link` (app or content deep link, including app-store detail pages), `push_notification` and `email` (send-to-device follow-ups with buyer-supplied copy), `tune_in` (jump to linear/virtual channel or content), `text_message` (SMS follow-up with buyer-supplied copy). Activations are engagement events, never additional impressions. Formats offering copy-bearing activations declare normative character-limited copy slots via `slots_override`: `push_notification` → `activation_message`; `text_message` → `activation_text_message`; `email` → `activation_email_subject` + `activation_email_body`. The activation URL rides `landing_page_url` unless a dedicated slot is declared.",
|
|
9501
9501
|
"type": "string",
|
|
@@ -9509,12 +9509,12 @@
|
|
|
9509
9509
|
]
|
|
9510
9510
|
},
|
|
9511
9511
|
"external:formats/canonical/html5.json": {
|
|
9512
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9512
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/html5.json",
|
|
9513
9513
|
"title": "Canonical Format: HTML5 Banner",
|
|
9514
9514
|
"description": "Interactive HTML5 banner delivered as a zip archive. Slot: `html5_bundle` (zip asset). Tracking model: MRAID + IAB Open Measurement (OM-SDK) + click-tag macro substitution + backup image fallback. Receivers unpack the zip, validate internal structure, and serve from CDN. Distinct from `image` (static, non-interactive) and `display_tag` (third-party served). The zip's entry point is typically `index.html`; click handling uses `clickTag` (or `clickTAG`) macro substitution.",
|
|
9515
9515
|
"allOf": [
|
|
9516
9516
|
{
|
|
9517
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9517
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
9518
9518
|
},
|
|
9519
9519
|
{
|
|
9520
9520
|
"title": "Size-mode mutex",
|
|
@@ -9824,12 +9824,12 @@
|
|
|
9824
9824
|
"additionalProperties": true
|
|
9825
9825
|
},
|
|
9826
9826
|
"external:formats/canonical/display_tag.json": {
|
|
9827
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9827
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/display_tag.json",
|
|
9828
9828
|
"title": "Canonical Format: Display Tag",
|
|
9829
9829
|
"description": "Third-party-served display creative delivered as one of three explicit representations: a single ad-request URL, byte-preserved inline markup, or an atomic paired redirect (`ad_request_url` plus `clickthrough_url`). The backward-compatible default slot remains `tag_url` (`url_type: ad_request`). Format options accepting inline or paired delivery override `slots` with a `display_tag` asset and declare `supported_delivery_types`. Tracking is opaque to the seller except for declared macro resolution. Distinct from `image` and seller-hosted `html5` zip bundles.",
|
|
9830
9830
|
"allOf": [
|
|
9831
9831
|
{
|
|
9832
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9832
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
9833
9833
|
},
|
|
9834
9834
|
{
|
|
9835
9835
|
"title": "Size-mode mutex",
|
|
@@ -10126,12 +10126,12 @@
|
|
|
10126
10126
|
"additionalProperties": true
|
|
10127
10127
|
},
|
|
10128
10128
|
"external:formats/canonical/image_carousel.json": {
|
|
10129
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10129
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/image_carousel.json",
|
|
10130
10130
|
"title": "Canonical Format: Image Carousel",
|
|
10131
10131
|
"description": "Multi-card swipeable carousel. The buyer ships a `cards` slot whose value is an **array** of [card-asset](/schemas/core/assets/card-asset.json) objects (a single key with an array value — NOT one key per card, NOT dotted/bracketed paths). Each card-asset carries: `asset_type: \"card\"`, `media` (an image or video asset), optional `headline` (text), optional `landing_page_url` (url asset). Per-card structure is the same across all cards; mixed orientations not allowed within a single carousel. Tracking model: per-card impression and engagement pixels + carousel-level engagement (swipe, view-time). Allowed asset types for a card's `media` field: `image` and `video` (Meta-style mixed-media); platforms can narrow to image-only or video-only via `allowed_card_media_asset_types`.\n\nThe manifest's `assets.cards` value is an array of card-asset objects. Example: `\"cards\": [{\"asset_type\": \"card\", \"media\": {\"asset_type\": \"image\", \"url\": \"...\"}, \"headline\": \"Buy now\", \"landing_page_url\": {\"asset_type\": \"url\", \"url_type\": \"clickthrough\", \"url\": \"...\"}}, ...]`. Each card-asset validates against the card schema; per-card platform extensions attach via the card's `platform_extensions` field, never via inline non-canonical keys.",
|
|
10132
10132
|
"allOf": [
|
|
10133
10133
|
{
|
|
10134
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10134
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
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|
}
|
|
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|
],
|
|
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|
"properties": {
|
|
@@ -10232,12 +10232,12 @@
|
|
|
10232
10232
|
"additionalProperties": true
|
|
10233
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|
},
|
|
10234
10234
|
"external:formats/canonical/video_hosted.json": {
|
|
10235
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10235
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/video_hosted.json",
|
|
10236
10236
|
"title": "Canonical Format: Hosted Video",
|
|
10237
10237
|
"description": "Direct video file (mp4/webm/mov) hosted by the buyer. Slot: `video_main` (video asset, file or hosted URL), optional `headline`, `brand_name`, `cta`, `companion_banner`, `landing_page_url`. Tracking model: IAB Open Measurement SDK + external impression/click/quartile pixels via universal_macros. Orientation is a parameter (vertical 9:16 / horizontal 16:9 / square 1:1); slot shape includes optional `brand_name` (typical for vertical short-form) and optional `companion_banner` (typical for horizontal instream). Distinct from `video_vast` (VAST tag, inherent VAST event tracking) — receivers fire impression and click pixels at delivery time.",
|
|
10238
10238
|
"allOf": [
|
|
10239
10239
|
{
|
|
10240
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10240
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
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|
},
|
|
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|
{
|
|
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|
"if": {
|
|
@@ -10474,7 +10474,7 @@
|
|
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10474
10474
|
"description": "Whether the product accepts buyer-uploaded video. When `rejected`, the buyer cannot ship a video asset directly — they must use build_creative, sync_creatives with brief inputs, or sync_creatives with an accepted reference asset so the seller produces or resolves the video."
|
|
10475
10475
|
},
|
|
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|
"ctv_ad_experience": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10477
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1ctv-ad-experience.json",
|
|
10478
10478
|
"description": "CTV experience this option serves. On `video_hosted` only `screensaver` is valid (ambient looping video the platform plays on idle). Other experiences route per the matrix in docs/creative/ctv-experiences.mdx; linear CTV video declares no experience."
|
|
10479
10479
|
}
|
|
10480
10480
|
},
|
|
@@ -10487,7 +10487,7 @@
|
|
|
10487
10487
|
"additionalProperties": true
|
|
10488
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|
},
|
|
10489
10489
|
"external:formats/canonical/video_vast.json": {
|
|
10490
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10490
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/video_vast.json",
|
|
10491
10491
|
"title": "Canonical Format: VAST Video",
|
|
10492
10492
|
"description": "VAST-tag-delivered video creative. Slot: `vast_tag` (vast asset, URL or inline XML, VAST 2.x-4.x). Tracking model: VAST events inherent to the spec — `impression`, `firstQuartile`, `midpoint`, `thirdQuartile`, `complete`, `start`, `pause`, `resume`, `mute`, `unmute`, `expand`, `collapse`, `fullscreen`, `creativeView`, `clickTracking`, `error`. VPAID interactivity via `vpaid_enabled: true` flag. SIMID is carried by the first-class VAST 4.1+ `<InteractiveCreativeFile apiFramework=\"SIMID\">` element on Linear creatives. Orientation is a parameter (vertical / horizontal / square). Distinct from `video_hosted` (direct file with external tracking).",
|
|
10493
10493
|
"properties": {
|
|
@@ -10521,19 +10521,19 @@
|
|
|
10521
10521
|
"vast_versions": {
|
|
10522
10522
|
"type": "array",
|
|
10523
10523
|
"items": {
|
|
10524
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10524
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-version.json"
|
|
10525
10525
|
},
|
|
10526
10526
|
"minItems": 1,
|
|
10527
10527
|
"uniqueItems": true,
|
|
10528
10528
|
"description": "VAST versions accepted by this product format option. The asset still declares exactly one `vast_version`; compatibility requires membership in this set and the seller-wide execution set."
|
|
10529
10529
|
},
|
|
10530
10530
|
"vast_version": {
|
|
10531
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10531
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-version.json",
|
|
10532
10532
|
"deprecated": true,
|
|
10533
10533
|
"description": "Deprecated one-element alias for `vast_versions`. Producers use either the singular legacy alias or the plural 3.2 field, never both."
|
|
10534
10534
|
},
|
|
10535
10535
|
"media_file_requirements": {
|
|
10536
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10536
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-media-file-requirements.json",
|
|
10537
10537
|
"description": "Technical acceptance constraints for alternative VAST MediaFile renditions. Each applicable resolved InLine linear creative needs at least one MediaFile satisfying all declared constraints."
|
|
10538
10538
|
},
|
|
10539
10539
|
"vpaid_enabled": {
|
|
@@ -10596,18 +10596,18 @@
|
|
|
10596
10596
|
"description": "Required VAST creative class: `linear` (in-stream Linear), `nonlinear` (NonLinearAds overlay-class), or `either`. Supersedes `linear_required`; when both are present `creative_type` wins, and validators treat `linear_required: true` with no `creative_type` as `linear`."
|
|
10597
10597
|
},
|
|
10598
10598
|
"ctv_ad_experience": {
|
|
10599
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10599
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1ctv-ad-experience.json",
|
|
10600
10600
|
"description": "CTV experience this option is eligible to serve. On video_vast only `pause`, `screensaver`, `overlay`, `squeezeback`, and `in_scene` are valid (`menu` routes to native_in_feed or sponsored_placement), and `creative_type` MUST be `nonlinear`. Because VAST places `<InteractiveCreativeFile>` only under Linear `<MediaFiles>`, `simid_supported` MUST NOT be true on any of these NonLinear profiles. Per-experience floors: `overlay` and `squeezeback` require a 10s minimum duration; `in_scene` requires a 3s minimum brand-exposure duration and forbids interactivity (`vpaid_enabled` MUST NOT be true); `pause` has no duration floor and ends on viewer or device action."
|
|
10601
10601
|
},
|
|
10602
10602
|
"motion_level": {
|
|
10603
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10603
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1motion-level.json",
|
|
10604
10604
|
"description": "Accepted motion class for the rendered creative (AdCOM attrs 21-23)."
|
|
10605
10605
|
},
|
|
10606
10606
|
"activation_methods": {
|
|
10607
10607
|
"type": "array",
|
|
10608
10608
|
"uniqueItems": true,
|
|
10609
10609
|
"items": {
|
|
10610
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10610
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1activation-method.json"
|
|
10611
10611
|
},
|
|
10612
10612
|
"description": "Viewer activation mechanisms this option offers. Activations are engagement events, not impressions."
|
|
10613
10613
|
},
|
|
@@ -10631,7 +10631,7 @@
|
|
|
10631
10631
|
},
|
|
10632
10632
|
"allOf": [
|
|
10633
10633
|
{
|
|
10634
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10634
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
10635
10635
|
},
|
|
10636
10636
|
{
|
|
10637
10637
|
"if": {
|
|
@@ -10698,7 +10698,7 @@
|
|
|
10698
10698
|
}
|
|
10699
10699
|
},
|
|
10700
10700
|
"external:core/vast-media-file-requirements.json": {
|
|
10701
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10701
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/vast-media-file-requirements.json",
|
|
10702
10702
|
"title": "VAST MediaFile Requirements",
|
|
10703
10703
|
"description": "Technical acceptance requirements for the alternative video or audio `<MediaFile>` renditions in a resolved VAST `<InLine>` linear creative. A linear creative satisfies this object when at least one of its MediaFile elements satisfies every declared field; incompatible sibling renditions do not reject the creative. Omitted fields are governed by the enclosing format declaration's `technical_requirements_complete` assertion and MUST NOT be inferred from prose or implementation defaults. When a declared constraint cannot be proven from VAST metadata or safe inspection of the referenced media bytes, compatibility is undeclared rather than assumed. Container identity MUST come from authoritative metadata or byte inspection, never only a URI filename extension. Audio VAST declarations use audio MIME types and do not set the dimension constraints below because VAST audio MediaFiles carry width and height values of 0.",
|
|
10704
10704
|
"type": "object",
|
|
@@ -10706,7 +10706,7 @@
|
|
|
10706
10706
|
"delivery_methods": {
|
|
10707
10707
|
"type": "array",
|
|
10708
10708
|
"items": {
|
|
10709
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10709
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-media-delivery-method.json"
|
|
10710
10710
|
},
|
|
10711
10711
|
"minItems": 1,
|
|
10712
10712
|
"uniqueItems": true,
|
|
@@ -10789,7 +10789,7 @@
|
|
|
10789
10789
|
"additionalProperties": true
|
|
10790
10790
|
},
|
|
10791
10791
|
"external:enums/vast-media-delivery-method.json": {
|
|
10792
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10792
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/vast-media-delivery-method.json",
|
|
10793
10793
|
"title": "VAST Media Delivery Method",
|
|
10794
10794
|
"description": "Delivery method declared by the required VAST MediaFile `delivery` attribute.",
|
|
10795
10795
|
"type": "string",
|
|
@@ -10799,12 +10799,12 @@
|
|
|
10799
10799
|
]
|
|
10800
10800
|
},
|
|
10801
10801
|
"external:formats/canonical/audio_hosted.json": {
|
|
10802
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10802
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/audio_hosted.json",
|
|
10803
10803
|
"title": "Canonical Format: Hosted Audio",
|
|
10804
10804
|
"description": "Direct audio creative — buyer ships an `audio` asset (mp3/aac/wav) for asset-driven products, or ships a `script` / `creative_brief` text asset for products where the seller produces audio internally (podcast host-reads, TTS synthesis). Optional companion slots: `companion_image`, `brand_name`, `landing_page_url`. Tracking model: standard impression + completion + companion-image-click pixels via universal_macros. Distinct from `audio_daast` (DAAST tag, inherent DAAST event tracking). For host-reads and synthesized audio, the format declares `asset_source: 'publisher_host_recorded'` or `'agent_synthesized'` plus `buyer_asset_acceptance: 'rejected'`; the format's `slots` declaration enumerates which assets the buyer ships (e.g., `script` text asset for host-reads). The seller decides how to consume each asset (render verbatim vs produce audio from text) — there is no separate manifest 'inputs' map; everything the buyer ships goes in `assets`.",
|
|
10805
10805
|
"allOf": [
|
|
10806
10806
|
{
|
|
10807
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10807
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
10808
10808
|
}
|
|
10809
10809
|
],
|
|
10810
10810
|
"properties": {
|
|
@@ -10955,7 +10955,7 @@
|
|
|
10955
10955
|
"additionalProperties": true
|
|
10956
10956
|
},
|
|
10957
10957
|
"external:formats/canonical/audio_vast.json": {
|
|
10958
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10958
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/audio_vast.json",
|
|
10959
10959
|
"title": "Canonical Format: VAST Audio",
|
|
10960
10960
|
"description": "VAST-tag-delivered audio creative. Standardized VAST audio support begins at 4.1; a seller may explicitly advertise older VAST versions only for legacy audio interoperability. Slot: `vast_tag` (vast asset, URL or inline XML). Tracking is inherent to VAST, including impression, start, quartiles, complete, click, error, pause/resume, and mute/unmute events. Distinct from `audio_hosted` (direct audio bytes) and `audio_daast` (legacy DAAST tag delivery).",
|
|
10961
10961
|
"properties": {
|
|
@@ -10977,19 +10977,19 @@
|
|
|
10977
10977
|
"vast_versions": {
|
|
10978
10978
|
"type": "array",
|
|
10979
10979
|
"items": {
|
|
10980
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10980
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-version.json"
|
|
10981
10981
|
},
|
|
10982
10982
|
"minItems": 1,
|
|
10983
10983
|
"uniqueItems": true,
|
|
10984
10984
|
"description": "VAST audio versions accepted by this product format option. Standardized audio support begins at VAST 4.1; listing 2.0, 3.0, or 4.0 explicitly declares seller-supported legacy audio interoperability rather than standards-conformant VAST audio. The asset declares exactly one vast_version; compatibility requires membership in this set and the seller-wide execution set."
|
|
10985
10985
|
},
|
|
10986
10986
|
"vast_version": {
|
|
10987
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10987
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1vast-version.json",
|
|
10988
10988
|
"deprecated": true,
|
|
10989
10989
|
"description": "Deprecated one-element alias for vast_versions. Producers use either the singular legacy alias or the plural 3.2 field, never both. VAST 4.1+ is the standards-conformant audio profile; older values declare legacy audio interoperability."
|
|
10990
10990
|
},
|
|
10991
10991
|
"media_file_requirements": {
|
|
10992
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10992
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1vast-media-file-requirements.json",
|
|
10993
10993
|
"description": "Technical acceptance constraints for alternative audio MediaFile renditions in each resolved InLine linear creative. Declared MIME types must be audio/*; visual-dimension constraints are invalid because VAST represents audio MediaFiles with width and height 0."
|
|
10994
10994
|
},
|
|
10995
10995
|
"duration_ms_range": {
|
|
@@ -11027,7 +11027,7 @@
|
|
|
11027
11027
|
},
|
|
11028
11028
|
"allOf": [
|
|
11029
11029
|
{
|
|
11030
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11030
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
11031
11031
|
}
|
|
11032
11032
|
],
|
|
11033
11033
|
"x-adcp-validation": {
|
|
@@ -11103,12 +11103,12 @@
|
|
|
11103
11103
|
}
|
|
11104
11104
|
},
|
|
11105
11105
|
"external:formats/canonical/audio_daast.json": {
|
|
11106
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
11106
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/audio_daast.json",
|
|
11107
11107
|
"title": "Canonical Format: DAAST Audio",
|
|
11108
11108
|
"description": "DAAST-tag-delivered audio creative (audio analog of VAST). Slot: `daast_tag` (daast asset, URL or inline XML). Tracking model: DAAST events inherent to the spec — `impression`, `firstQuartile`, `midpoint`, `thirdQuartile`, `complete`, `start`, `pause`, `resume`, `mute`, `unmute`, `clickTracking`, `error`. Distinct from `audio_hosted` (direct file with external tracking).",
|
|
11109
11109
|
"allOf": [
|
|
11110
11110
|
{
|
|
11111
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11111
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
11112
11112
|
}
|
|
11113
11113
|
],
|
|
11114
11114
|
"properties": {
|
|
@@ -11128,12 +11128,12 @@
|
|
|
11128
11128
|
"description": "Default slots for audio_daast canonical. Buyer ships a DAAST tag (URL or inline XML, 1.0 or 1.1) plus an optional clickthrough URL. Tracking events are inherent to DAAST and don't require explicit slots."
|
|
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},
|
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"daast_version": {
|
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11131
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
11131
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1daast-version.json",
|
|
11132
11132
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"deprecated": true,
|
|
11133
11133
|
"description": "Deprecated one-element alias for `daast_versions`. Producers use either the singular legacy alias or the plural 3.2 field, never both."
|
|
11134
11134
|
},
|
|
11135
11135
|
"daast_versions": {
|
|
11136
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11136
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1daast-tracker-constraints.json/$defs/daast_versions",
|
|
11137
11137
|
"description": "Accepted DAAST versions for this format option. A tracker execution selector's daast_versions must be a nonempty subset of this set."
|
|
11138
11138
|
},
|
|
11139
11139
|
"duration_ms_range": {
|
|
@@ -11174,12 +11174,12 @@
|
|
|
11174
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|
"additionalProperties": true
|
|
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|
},
|
|
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11176
|
"external:formats/canonical/sponsored_placement.json": {
|
|
11177
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
11177
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/sponsored_placement.json",
|
|
11178
11178
|
"title": "Canonical Format: Sponsored Placement (retail-media catalog-driven)",
|
|
11179
11179
|
"description": "Catalog-driven retail-media format. Slot: `source_catalog` (catalog asset — product/SKU/ASIN/GTIN catalog reference, REQUIRED), optional `hero_asset`, optional `landing_page_url`. Buyer supplies the catalog reference; surface composes per-item or multi-item rendering using its native placement template. **Composition is deterministic** — buyer can predict per-slot rendering from the catalog item structure. Tracking model: per-item impression + click + conversion (catalog-keyed via offering_id/sku/gtin macros). Covers Amazon Sponsored Products, Criteo Sponsored Products, CitrusAd Sponsored Products, Walmart Connect Sponsored Products, Pinterest Collection (catalog-driven mode).\n\n**Scope (normative — buyer-agent routing).** This canonical is the home for catalog-driven retail-media placements ONLY. The defining feature is the `source_catalog` slot — products under this canonical compose their creative *per catalog item* using the buyer-supplied catalog feed. Without a catalog feed there is nothing to render against. Buyer agents reading `format_kind: sponsored_placement` MUST attach a catalog reference; sellers MUST require `source_catalog` in the manifest.\n\n**Not this canonical (route elsewhere):**\n- IAB in-feed native ads, content-recommendation widgets (Taboola, Outbrain, Yahoo Native, AdMob Native, in-feed sponsored cards) — use `native_in_feed` (asset-bundle composition; no catalog).\n- Algorithmic surface that picks from a buyer-supplied asset pool (Google PMax, Meta Advantage+) — use `responsive_creative`.\n- Single-image or single-video creative — use `image` or `video_hosted`.\n\nThe earlier broader framing ('any sponsored placement') was too loose for buyer-agent routing — a buyer reading `sponsored_placement` couldn't disambiguate a catalog-driven Amazon SP from an in-feed Taboola widget. As of 3.1, the canonical is narrowed to catalog-keyed retail-media; native moves to `native_in_feed`. Distinct from `responsive_creative` (algorithmic combinator from buyer pool) and `agent_placement` (text/audio AI-surface composition).",
|
|
11180
11180
|
"allOf": [
|
|
11181
11181
|
{
|
|
11182
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11182
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
11183
11183
|
},
|
|
11184
11184
|
{
|
|
11185
11185
|
"if": {
|
|
@@ -11231,7 +11231,7 @@
|
|
|
11231
11231
|
"supported_catalog_types": {
|
|
11232
11232
|
"type": "array",
|
|
11233
11233
|
"items": {
|
|
11234
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11234
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1catalog-type.json"
|
|
11235
11235
|
},
|
|
11236
11236
|
"description": "Catalog types this product accepts."
|
|
11237
11237
|
},
|
|
@@ -11298,7 +11298,7 @@
|
|
|
11298
11298
|
"description": "How each per-item creative is produced. Covers the same production-source axis as `asset_source` on `image` / `video_hosted` / `audio_hosted` but with a 4-value subset — drops `publisher_host_recorded` because it's audio-specific and doesn't apply to retail-media catalog placements. SDK codegen MAY share a base enum and narrow per-canonical, or emit two distinct enums; either way the wire values overlap exactly for the 4 retained values. `buyer_uploaded` (default, current Amazon/Criteo/CitrusAd pattern): the buyer's catalog already contains rendered assets per item; the seller composes the placement using those assets. (\"Uploaded\" reads slightly off for catalog-keyed items where the buyer didn't actively upload bytes — the catalog ingestion already supplied them — but the semantic is the same: rendered bytes are buyer-supplied, not seller-produced.) `seller_pre_rendered_from_brief`: the buyer ships a brief plus the catalog reference; the seller renders one creative per catalog item from the brief at sync_creatives time. `seller_human_designed`: seller's design team produces per-item renders manually. `agent_synthesized`: AI synthesis pipeline produces per-item renders; pair with `synthesis_nondeterministic: true` for Veo/Sora-class generative video applied per item. Captures the multi-output generative pattern (1 brief × N catalog items → N rendered creatives) under the existing canonical without requiring a separate canonical. Distinct from `fanout_mode`, which describes how items map to delivery slots after rendering."
|
|
11299
11299
|
},
|
|
11300
11300
|
"ctv_ad_experience": {
|
|
11301
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11301
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1ctv-ad-experience.json",
|
|
11302
11302
|
"description": "CTV experience this option serves. On `sponsored_placement`: `menu` (sponsored app/content tiles and rows whose assets derive from a catalog listing — Fire-TV-tile pattern), `squeezeback`, and `in_scene` (seller-composited brand integrations produced from the catalog/brief rather than a buyer wire creative). Asset-bundle menu heroes route to `native_in_feed`."
|
|
11303
11303
|
}
|
|
11304
11304
|
},
|
|
@@ -11311,12 +11311,12 @@
|
|
|
11311
11311
|
"additionalProperties": true
|
|
11312
11312
|
},
|
|
11313
11313
|
"external:formats/canonical/native_in_feed.json": {
|
|
11314
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
11314
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/native_in_feed.json",
|
|
11315
11315
|
"title": "Canonical Format: Native In-Feed",
|
|
11316
11316
|
"description": "IAB-shaped native creative for in-feed and content-recommendation surfaces. Default slots cover the primary IAB OpenRTB Native 1.2 asset types — `title` (Title Asset), `body_text` (Data Asset type 2), `main_image` (Image Asset main), `icon` (Image Asset icon), `cta` (Data Asset type 12), `advertiser_name` (Data Asset type 1), `sponsored_label` (Title-adjacent), `landing_page_url` (Link Asset), `display_url` (Data Asset type 11 — visible URL/domain, distinct from clickthrough), `rating` (Data Asset type 3 — app/product rating), `price` (Data Asset type 6 — product price), plus renderer-fired `impression_tracker` / `viewability_tracker` / `click_tracker` (`pixel_tracker`). Products MAY use `slots_override` to add other IAB Native data asset types (likes — type 4, downloads — type 5, saleprice — type 7, phone_number — type 8, address — type 9, desc2 — type 10, etc.) or to remove slots the surface doesn't render. The publisher's renderer assembles these into its own look-and-feel — feed card, content-recommendation slot, in-stream native unit. Buyer ships a single asset bundle; the surface chooses presentation.\n\n**Scope (normative — buyer-agent routing).** This canonical is the home for:\n- IAB OpenRTB Native 1.2 in-feed native ads (publisher feeds, app feeds)\n- Content-recommendation widgets (Taboola, Outbrain, Yahoo Recommendations)\n- AdMob Native / Yahoo Native publisher slots\n- In-feed sponsored placements without catalog dependency\n\n**Not this canonical:**\n- Catalog-driven retail-media (Amazon SP, Criteo SP, CitrusAd SP) — use `sponsored_placement` (requires `source_catalog`).\n- Algorithmic surface that picks from a buyer-supplied asset pool (Google PMax, Meta Advantage+) — use `responsive_creative`.\n- Multi-card carousel — use `image_carousel`.\n- Video-first native units where the asset is a hosted video file — use `video_hosted` with `applies_to_channels: [\"native\"]`. (Distinct from the CTV menu profile: a menu hero remains this canonical because the platform assembles the full asset bundle and the video rides the Native 1.2 `vasttag` video asset, playing on focus rather than being the unit itself.)\n\nDistinct from `sponsored_placement` along the catalog axis: native_in_feed is asset-bundle composition; sponsored_placement is catalog-row composition. A buyer agent reading `format_kind: native_in_feed` knows to assemble title + image + body + CTA; reading `format_kind: sponsored_placement` knows to attach a catalog feed.",
|
|
11317
11317
|
"allOf": [
|
|
11318
11318
|
{
|
|
11319
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11319
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
11320
11320
|
},
|
|
11321
11321
|
{
|
|
11322
11322
|
"if": {
|
|
@@ -11461,7 +11461,7 @@
|
|
|
11461
11461
|
"description": "Default slot shape for native_in_feed. Mirrors IAB OpenRTB Native 1.2 asset types, including the Native video asset: `video` carries a VAST document (the Native 1.2 `vasttag` field) for video-bearing native units such as CTV menu heroes with focus-triggered playback. Products MAY override (`slots_override` on the projection ref) to narrow per-slot limits (`max_chars` on title/body) or remove unused slots (a content-recommendation slot that doesn't display an icon)."
|
|
11462
11462
|
},
|
|
11463
11463
|
"ctv_ad_experience": {
|
|
11464
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11464
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1ctv-ad-experience.json",
|
|
11465
11465
|
"description": "CTV experience this option serves. On native_in_feed `menu` and `overlay` are valid. `menu`: smart-TV home/menu surfaces where the platform assembles buyer assets (background/main image, logo/icon, copy, optional focus-triggered video); `menu_placement` selects the tile vs headline-banner variant, and catalog-derived sponsored tiles route to `sponsored_placement` instead. `overlay`: seller-composited in-stream overlays supplied as an asset bundle (video, logo, imagery, copy, activation copy) — the contract overlay sellers that do not ingest VAST tags use; VAST-ingesting sellers publish a `video_vast` sibling option instead. The wire name stays `native_in_feed` for 3.x even though neither surface is literally in-feed."
|
|
11466
11466
|
},
|
|
11467
11467
|
"menu_placement": {
|
|
@@ -11482,14 +11482,14 @@
|
|
|
11482
11482
|
"description": "What happens when the viewer's remote focus lands on the unit. `autoplay_*` requires a `video` asset; playback method maps to AdCOM playbackmethod on OpenRTB bridges. Valid only with `ctv_ad_experience: \"menu\"`."
|
|
11483
11483
|
},
|
|
11484
11484
|
"motion_level": {
|
|
11485
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11485
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1motion-level.json",
|
|
11486
11486
|
"description": "Accepted motion class for the rendered unit (AdCOM attrs 21-23)."
|
|
11487
11487
|
},
|
|
11488
11488
|
"activation_methods": {
|
|
11489
11489
|
"type": "array",
|
|
11490
11490
|
"uniqueItems": true,
|
|
11491
11491
|
"items": {
|
|
11492
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11492
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1activation-method.json"
|
|
11493
11493
|
},
|
|
11494
11494
|
"description": "Viewer activation mechanisms this option offers (QR, deep link, send-to-device). Activations are engagement events, not impressions."
|
|
11495
11495
|
},
|
|
@@ -11605,12 +11605,12 @@
|
|
|
11605
11605
|
"additionalProperties": true
|
|
11606
11606
|
},
|
|
11607
11607
|
"external:formats/canonical/responsive_creative.json": {
|
|
11608
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
11608
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/responsive_creative.json",
|
|
11609
11609
|
"title": "Canonical Format: Responsive Creative",
|
|
11610
11610
|
"description": "Buyer supplies a pool of typed assets (multiple headlines, descriptions, images, videos, logos); the surface algorithmically composes combinations per placement. **Composition is algorithmic** — surface picks combinations and reports per-asset performance breakdowns. Covers Google Responsive Display Ads (RDA), Responsive Search Ads (RSA), Performance Max (PMax), Demand Gen, and Meta Advantage+ creative. Industry term: \"Responsive\" (Google) / \"Advantage+ creative\" (Meta) / \"Dynamic Creative\" (older Meta term). Distinct from `sponsored_placement` (catalog-driven, deterministic) and `agent_placement` (AI-surface composition). The structured `slots` field below enumerates expected canonical asset_group_id slots; per-slot count/length narrowing lives in flat parameters (`headlines_min`, `headline_max_chars`, etc.).",
|
|
11611
11611
|
"allOf": [
|
|
11612
11612
|
{
|
|
11613
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11613
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
11614
11614
|
}
|
|
11615
11615
|
],
|
|
11616
11616
|
"properties": {
|
|
@@ -11808,12 +11808,12 @@
|
|
|
11808
11808
|
"additionalProperties": true
|
|
11809
11809
|
},
|
|
11810
11810
|
"external:formats/canonical/agent_placement.json": {
|
|
11811
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
11811
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/agent_placement.json",
|
|
11812
11812
|
"title": "Canonical Format: Agent Placement (AI-surface sponsored placement)",
|
|
11813
11813
|
"description": "**3.2-track canonical.** The structural shape (algorithmic composition + brand-context input + optional offering/landing_page) is captured here so adopters can declare against it in 3.1 catalogs, but the **mention-level tracking contract is intentionally underspecified for 3.1**: no normative macro vocabulary, no postback shape, no cross-surface dedup model. Adopters claiming `agent_placement` in 3.1 ship private tracking integrations and SHOULD leave `experimental: true` on the product declaration that references this canonical; buyer agents MUST treat agent_placement attribution as adapter-defined until the 3.2 tracking-macro spec lands. The canonical promotes to a normatively-buyer-callable surface in 3.2 (or later) once the tracking contract is specified.\n\nSponsored placement integrated into an AI-surface's response to a user. Buyer supplies a `BrandRef` (resolving brand.json for context), an optional `offering_ref` to focus the mention on a specific offering, and an optional `landing_page_url` the surface MAY attach as a citation. The surface (LLM, voice assistant, sponsored-search ranker) composes a natural-language mention, sponsored card, or audio snippet within its response to a user query. **Composition is algorithmic** — the agent chooses phrasing and presentation. Output asset_type varies by surface: `text` for chat UIs and sponsored search snippets; `audio` (synthesized) for voice assistants; `card` for structured AI-surface result cards. Tracking model: mention-level impression + attribution events; per-mention id keys back to brand and offering — but see the 3.2-track note above; the wire shape of these events is not yet specified. Distinct from `si_chat` (which is the user-converses-with-brand's-agent pattern — brand owns the conversational surface) and from `sponsored_placement` (retail-media catalog-driven). Parallels `sponsored_placement` structurally: both are surface-composed placements; agent_placement is for AI/agentic surfaces, sponsored_placement is for retail media.",
|
|
11814
11814
|
"allOf": [
|
|
11815
11815
|
{
|
|
11816
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11816
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
11817
11817
|
}
|
|
11818
11818
|
],
|
|
11819
11819
|
"properties": {
|
|
@@ -11882,12 +11882,12 @@
|
|
|
11882
11882
|
"additionalProperties": true
|
|
11883
11883
|
},
|
|
11884
11884
|
"external:formats/canonical/seller_rendered_stateful_display.json": {
|
|
11885
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
11885
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/seller_rendered_stateful_display.json",
|
|
11886
11886
|
"title": "Canonical Format: Seller-Rendered Stateful Display",
|
|
11887
11887
|
"description": "Seller-rendered display unit whose declaration is an executable template contract: buyer-known visual states, explicit transitions, breakpoint canvases, and per-state slot bindings. The seller owns the runtime; `supply_mode` declares which end the buyer feeds. For machine-rendered `components` and `rendered_canvases` supply, sellers MUST support `preview_creative` returning every state × breakpoint from a candidate manifest. `layered_source` instead follows the asynchronous seller-production preview path after the declared production window. `composition_model: deterministic` describes serving the finished states, not instant derivation from layered source. Buyer-executable HTML/MRAID is `html5`, a buyer-delivered tag is `display_tag`, arbitrary games/hotspots/scripts remain `custom`, and per-impression algorithmic assembly is `responsive_creative`.",
|
|
11888
11888
|
"allOf": [
|
|
11889
11889
|
{
|
|
11890
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11890
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
11891
11891
|
}
|
|
11892
11892
|
],
|
|
11893
11893
|
"properties": {
|
|
@@ -12725,7 +12725,7 @@
|
|
|
12725
12725
|
"type": "array",
|
|
12726
12726
|
"description": "Rectangular areas constraining buyer artwork. Omitted state/breakpoint selectors apply the constraint to every canvas. For fluid or range-sized breakpoints, use percent-unit regions.",
|
|
12727
12727
|
"items": {
|
|
12728
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
12728
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1canvas-constraint.json"
|
|
12729
12729
|
}
|
|
12730
12730
|
},
|
|
12731
12731
|
"duration_ms_range": {
|
|
@@ -12840,7 +12840,7 @@
|
|
|
12840
12840
|
"additionalProperties": true
|
|
12841
12841
|
},
|
|
12842
12842
|
"external:core/canvas-constraint.json": {
|
|
12843
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
12843
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/canvas-constraint.json",
|
|
12844
12844
|
"title": "Canvas Constraint",
|
|
12845
12845
|
"description": "Rectangular rule applied to buyer artwork. State and breakpoint selectors are optional so the same shape can constrain a coordinated-placement component or a specific stateful-display canvas.",
|
|
12846
12846
|
"type": "object",
|
|
@@ -12948,12 +12948,12 @@
|
|
|
12948
12948
|
}
|
|
12949
12949
|
},
|
|
12950
12950
|
"external:formats/canonical/coordinated_placements.json": {
|
|
12951
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
12951
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/formats/canonical/coordinated_placements.json",
|
|
12952
12952
|
"title": "Canonical Format: Coordinated Placements",
|
|
12953
12953
|
"description": "One creative manifest atomically supplies assets for multiple declared product placements. Each component binds to a public `Product.placements[]` entry and either declares an inline non-custom canonical format or references a sibling format option on the same product. Components cannot nest coordinated placements. The manifest supplies component slots under `component_assets.<component_id>`; `shared_slots` assets are supplied once at top level. Inventory exclusivity remains `Product.exclusivity`, not a creative-format parameter. Ordinary products whose placements accept independently assigned creatives do not need this canonical.",
|
|
12954
12954
|
"allOf": [
|
|
12955
12955
|
{
|
|
12956
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
12956
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1_base.json"
|
|
12957
12957
|
}
|
|
12958
12958
|
],
|
|
12959
12959
|
"properties": {
|
|
@@ -12995,7 +12995,7 @@
|
|
|
12995
12995
|
"description": "Stable coordination-local component identifier. Values MUST be unique within `components[]`."
|
|
12996
12996
|
},
|
|
12997
12997
|
"placement_ref": {
|
|
12998
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
12998
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1placement-ref.json",
|
|
12999
12999
|
"description": "Public product placement this component supplies. MUST resolve against the containing product's `placements[]`."
|
|
13000
13000
|
},
|
|
13001
13001
|
"required": {
|
|
@@ -13017,12 +13017,12 @@
|
|
|
13017
13017
|
"canvas_constraints": {
|
|
13018
13018
|
"type": "array",
|
|
13019
13019
|
"items": {
|
|
13020
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13020
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1canvas-constraint.json"
|
|
13021
13021
|
},
|
|
13022
13022
|
"description": "Artwork constraints applied to this component, including safe areas and seller-reserved regions."
|
|
13023
13023
|
},
|
|
13024
13024
|
"format_option_ref": {
|
|
13025
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13025
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1format-option-ref.json",
|
|
13026
13026
|
"description": "Reference to a sibling `format_options[]` entry on the same product. It MUST NOT resolve to `custom` or `coordinated_placements`."
|
|
13027
13027
|
},
|
|
13028
13028
|
"format_kind": {
|
|
@@ -13075,7 +13075,7 @@
|
|
|
13075
13075
|
"const": "image"
|
|
13076
13076
|
},
|
|
13077
13077
|
"params": {
|
|
13078
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13078
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1image.json"
|
|
13079
13079
|
}
|
|
13080
13080
|
},
|
|
13081
13081
|
"required": [
|
|
@@ -13089,7 +13089,7 @@
|
|
|
13089
13089
|
"const": "html5"
|
|
13090
13090
|
},
|
|
13091
13091
|
"params": {
|
|
13092
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13092
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1html5.json"
|
|
13093
13093
|
}
|
|
13094
13094
|
},
|
|
13095
13095
|
"required": [
|
|
@@ -13103,7 +13103,7 @@
|
|
|
13103
13103
|
"const": "display_tag"
|
|
13104
13104
|
},
|
|
13105
13105
|
"params": {
|
|
13106
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13106
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1display_tag.json"
|
|
13107
13107
|
}
|
|
13108
13108
|
},
|
|
13109
13109
|
"required": [
|
|
@@ -13117,7 +13117,7 @@
|
|
|
13117
13117
|
"const": "image_carousel"
|
|
13118
13118
|
},
|
|
13119
13119
|
"params": {
|
|
13120
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13120
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1image_carousel.json"
|
|
13121
13121
|
}
|
|
13122
13122
|
},
|
|
13123
13123
|
"required": [
|
|
@@ -13131,7 +13131,7 @@
|
|
|
13131
13131
|
"const": "video_hosted"
|
|
13132
13132
|
},
|
|
13133
13133
|
"params": {
|
|
13134
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13134
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1video_hosted.json"
|
|
13135
13135
|
}
|
|
13136
13136
|
},
|
|
13137
13137
|
"required": [
|
|
@@ -13145,7 +13145,7 @@
|
|
|
13145
13145
|
"const": "video_vast"
|
|
13146
13146
|
},
|
|
13147
13147
|
"params": {
|
|
13148
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13148
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1video_vast.json"
|
|
13149
13149
|
}
|
|
13150
13150
|
},
|
|
13151
13151
|
"required": [
|
|
@@ -13159,7 +13159,7 @@
|
|
|
13159
13159
|
"const": "audio_hosted"
|
|
13160
13160
|
},
|
|
13161
13161
|
"params": {
|
|
13162
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13162
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1audio_hosted.json"
|
|
13163
13163
|
}
|
|
13164
13164
|
},
|
|
13165
13165
|
"required": [
|
|
@@ -13173,7 +13173,7 @@
|
|
|
13173
13173
|
"const": "audio_daast"
|
|
13174
13174
|
},
|
|
13175
13175
|
"params": {
|
|
13176
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13176
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1audio_daast.json"
|
|
13177
13177
|
}
|
|
13178
13178
|
},
|
|
13179
13179
|
"required": [
|
|
@@ -13187,7 +13187,7 @@
|
|
|
13187
13187
|
"const": "sponsored_placement"
|
|
13188
13188
|
},
|
|
13189
13189
|
"params": {
|
|
13190
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13190
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1sponsored_placement.json"
|
|
13191
13191
|
}
|
|
13192
13192
|
},
|
|
13193
13193
|
"required": [
|
|
@@ -13201,7 +13201,7 @@
|
|
|
13201
13201
|
"const": "native_in_feed"
|
|
13202
13202
|
},
|
|
13203
13203
|
"params": {
|
|
13204
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13204
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1native_in_feed.json"
|
|
13205
13205
|
}
|
|
13206
13206
|
},
|
|
13207
13207
|
"required": [
|
|
@@ -13215,7 +13215,7 @@
|
|
|
13215
13215
|
"const": "responsive_creative"
|
|
13216
13216
|
},
|
|
13217
13217
|
"params": {
|
|
13218
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13218
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1responsive_creative.json"
|
|
13219
13219
|
}
|
|
13220
13220
|
},
|
|
13221
13221
|
"required": [
|
|
@@ -13229,7 +13229,7 @@
|
|
|
13229
13229
|
"const": "agent_placement"
|
|
13230
13230
|
},
|
|
13231
13231
|
"params": {
|
|
13232
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13232
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1agent_placement.json"
|
|
13233
13233
|
}
|
|
13234
13234
|
},
|
|
13235
13235
|
"required": [
|
|
@@ -13243,7 +13243,7 @@
|
|
|
13243
13243
|
"const": "seller_rendered_stateful_display"
|
|
13244
13244
|
},
|
|
13245
13245
|
"params": {
|
|
13246
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13246
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:formats~1canonical~1seller_rendered_stateful_display.json"
|
|
13247
13247
|
}
|
|
13248
13248
|
},
|
|
13249
13249
|
"required": [
|
|
@@ -13344,7 +13344,7 @@
|
|
|
13344
13344
|
"additionalProperties": true
|
|
13345
13345
|
},
|
|
13346
13346
|
"external:core/placement-ref.json": {
|
|
13347
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13347
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/placement-ref.json",
|
|
13348
13348
|
"title": "Placement Reference",
|
|
13349
13349
|
"description": "Legacy-compatible product-context reference to a placement. For publisher-catalog placements, publisher_domain plus placement_id resolves the declaration in that publisher's adagents.json. For seller-inline placements, the enclosing seller and product supply scope. When publisher_domain is omitted on legacy inputs, receivers MAY interpret the ID relative to the enclosing single-publisher product. Use placement-identity.json when a self-contained cross-document identity is required.",
|
|
13350
13350
|
"type": "object",
|
|
@@ -13366,7 +13366,7 @@
|
|
|
13366
13366
|
"additionalProperties": true
|
|
13367
13367
|
},
|
|
13368
13368
|
"external:core/signal-targeting.json": {
|
|
13369
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13369
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/signal-targeting.json",
|
|
13370
13370
|
"title": "Signal Targeting",
|
|
13371
13371
|
"description": "Targeting constraint for a specific signal. Uses value_type as discriminator to determine the targeting expression format.",
|
|
13372
13372
|
"discriminator": {
|
|
@@ -13378,11 +13378,11 @@
|
|
|
13378
13378
|
"description": "Binary signal targeting - user either matches or doesn't",
|
|
13379
13379
|
"properties": {
|
|
13380
13380
|
"signal_ref": {
|
|
13381
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13381
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1signal-ref.json",
|
|
13382
13382
|
"description": "The signal to target. New targeting constraints SHOULD use signal_ref."
|
|
13383
13383
|
},
|
|
13384
13384
|
"signal_id": {
|
|
13385
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13385
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1signal-id.json",
|
|
13386
13386
|
"description": "DEPRECATED. Use signal_ref instead. Legacy SignalId retained for compatibility with older clients.",
|
|
13387
13387
|
"deprecated": true
|
|
13388
13388
|
},
|
|
@@ -13419,11 +13419,11 @@
|
|
|
13419
13419
|
"description": "Categorical signal targeting - target users with specific values",
|
|
13420
13420
|
"properties": {
|
|
13421
13421
|
"signal_ref": {
|
|
13422
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13422
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1signal-ref.json",
|
|
13423
13423
|
"description": "The signal to target. New targeting constraints SHOULD use signal_ref."
|
|
13424
13424
|
},
|
|
13425
13425
|
"signal_id": {
|
|
13426
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13426
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1signal-id.json",
|
|
13427
13427
|
"description": "DEPRECATED. Use signal_ref instead. Legacy SignalId retained for compatibility with older clients.",
|
|
13428
13428
|
"deprecated": true
|
|
13429
13429
|
},
|
|
@@ -13464,11 +13464,11 @@
|
|
|
13464
13464
|
"description": "Numeric signal targeting - target users within a value range. If min_value is provided, it must be <= max_value. Values should be within the signal's defined range (see signal definition).",
|
|
13465
13465
|
"properties": {
|
|
13466
13466
|
"signal_ref": {
|
|
13467
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13467
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1signal-ref.json",
|
|
13468
13468
|
"description": "The signal to target. New targeting constraints SHOULD use signal_ref."
|
|
13469
13469
|
},
|
|
13470
13470
|
"signal_id": {
|
|
13471
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13471
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1signal-id.json",
|
|
13472
13472
|
"description": "DEPRECATED. Use signal_ref instead. Legacy SignalId retained for compatibility with older clients.",
|
|
13473
13473
|
"deprecated": true
|
|
13474
13474
|
},
|
|
@@ -13506,7 +13506,7 @@
|
|
|
13506
13506
|
]
|
|
13507
13507
|
},
|
|
13508
13508
|
"external:core/signal-ref.json": {
|
|
13509
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13509
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/signal-ref.json",
|
|
13510
13510
|
"title": "Signal Ref",
|
|
13511
13511
|
"description": "Reference to a named signal definition. Uses scope as discriminator: 'data_provider' for a signal resolved through published adagents.json signals[], 'signal_source' for a source-native signal resolved through the issuing signal source, or 'product' for a product-local signal option. Scope is the resolution path, not provenance; authoritative enrichment lives on the seller, signal source, or data-provider signal definition, not on this reference.",
|
|
13512
13512
|
"x-entity": "signal",
|
|
@@ -13669,7 +13669,7 @@
|
|
|
13669
13669
|
]
|
|
13670
13670
|
},
|
|
13671
13671
|
"external:core/signal-id.json": {
|
|
13672
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13672
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/signal-id.json",
|
|
13673
13673
|
"title": "Signal ID",
|
|
13674
13674
|
"description": "DEPRECATED. Use SignalRef for new discovery, activation, and media-buy signal identity surfaces. Legacy universal signal identifier used by older Signals Protocol clients. Uses 'source' as discriminator: 'catalog' for signals from a data provider's published catalog (verifiable), or 'agent' for signals native to a signal source identified by agent_url.",
|
|
13675
13675
|
"deprecated": true,
|
|
@@ -13735,7 +13735,7 @@
|
|
|
13735
13735
|
]
|
|
13736
13736
|
},
|
|
13737
13737
|
"external:enums/creative-selection-strategy.json": {
|
|
13738
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13738
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/creative-selection-strategy.json",
|
|
13739
13739
|
"title": "Creative Selection Strategy",
|
|
13740
13740
|
"description": "How a creative agent samples which catalog items / signal conditions to produce creatives for when max_creatives is below the eligible count (#5262). Selection ordering surfaces on the existing rank/recommended fields of build_creative's creatives[].variants[]. This is a curated set, not an open extension point — new strategies are added per the enum-membership criterion in spec-guidelines.md. Part of the experimental signal-fanout surface (x-status: experimental; feature id `creative.signal_fanout`).",
|
|
13741
13741
|
"x-status": "experimental",
|
|
@@ -13758,7 +13758,7 @@
|
|
|
13758
13758
|
}
|
|
13759
13759
|
},
|
|
13760
13760
|
"external:core/account-ref.json": {
|
|
13761
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13761
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/account-ref.json",
|
|
13762
13762
|
"title": "Account Reference",
|
|
13763
13763
|
"description": "Reference to an advertiser account by seller-assigned ID or natural key. account_id is the seller/storefront handle returned by list_accounts. The natural key is brand + operator + optional operator_unit.id + optional fixed currency + optional buyer-selected account timezone + sandbox; it describes the advertiser object the seller resolves or provisions. After a capability-gated identity rekey, the former natural key is tombstoned and returns ACCOUNT_MOVED to authorized callers rather than resolving or provisioning another account. brand.countries qualifies the advertiser's geographic identity. operator_unit identifies the operator-owned buying seat or business unit and is distinct from the seller account. operator_unit.name is display metadata and does not participate in identity. Use account_id when the seller or upstream platform owns the canonical account namespace; use the natural key for buyer-declared accounts (require_operator_auth: false).",
|
|
13764
13764
|
"type": "object",
|
|
@@ -13779,7 +13779,7 @@
|
|
|
13779
13779
|
{
|
|
13780
13780
|
"properties": {
|
|
13781
13781
|
"brand": {
|
|
13782
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1brand-ref.json",
|
|
13783
13783
|
"description": "Brand reference identifying the advertiser"
|
|
13784
13784
|
},
|
|
13785
13785
|
"operator": {
|
|
@@ -13789,7 +13789,7 @@
|
|
|
13789
13789
|
"x-entity": "operator"
|
|
13790
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|
},
|
|
13791
13791
|
"operator_unit": {
|
|
13792
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13792
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1operator-unit.json",
|
|
13793
13793
|
"description": "Optional operator-owned business unit, agency seat, or platform account. Only id participates in the natural account key; name is mutable display metadata."
|
|
13794
13794
|
},
|
|
13795
13795
|
"currency": {
|
|
@@ -13857,7 +13857,7 @@
|
|
|
13857
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|
]
|
|
13858
13858
|
},
|
|
13859
13859
|
"external:core/operator-unit.json": {
|
|
13860
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13860
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/operator-unit.json",
|
|
13861
13861
|
"title": "Operator Unit",
|
|
13862
13862
|
"description": "Operator-owned buying context used to distinguish business units, agency seats, or platform accounts beneath one operator domain. The id is stable identity in the operator's namespace; name is mutable display metadata and never participates in account identity.",
|
|
13863
13863
|
"x-entity": "operator_unit",
|
|
@@ -13893,7 +13893,7 @@
|
|
|
13893
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|
]
|
|
13894
13894
|
},
|
|
13895
13895
|
"external:enums/creative-quality.json": {
|
|
13896
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13896
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/creative-quality.json",
|
|
13897
13897
|
"title": "Creative Quality",
|
|
13898
13898
|
"description": "Quality tier for creative generation, controlling the fidelity and cost tradeoff",
|
|
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|
"type": "string",
|
|
@@ -13907,7 +13907,7 @@
|
|
|
13907
13907
|
}
|
|
13908
13908
|
},
|
|
13909
13909
|
"external:core/evaluator-spec.json": {
|
|
13910
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
13910
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/evaluator-spec.json",
|
|
13911
13911
|
"title": "Evaluator Spec",
|
|
13912
13912
|
"description": "Advisory buyer-attached pointer (#5280) declaring HOW produced build_creative variants should be evaluated and ranked. The rank-side of the get_creative_features feature oracle: the chosen form is the SOURCE of feature evaluation that yields creative-feature values for each leaf, `feature_requirement` is an optional hard GATE over those values, and `rank_by` is the RANK ordering over the survivors. Informs the agent's best_of_n recommended/rank and, when the agent advertises creative.supports_evaluator, populates a per-leaf `eval` block (creative-feature-result[]) on the response.\n\nGate-then-rank pipeline (per produced leaf in a best_of_n run): the producing agent (1) evaluates the leaf via the chosen form, obtaining creative-feature values; (2) when `feature_requirement` is present, applies those predicates and DROPS any leaf that fails (internal best_of_n pruning) — survivors only; (3) orders survivors by `rank_by`. The gate operates BEFORE return: it prunes which leaves the agent recommends/returns from its own best_of_n exploration, never an AdCP-layer block of an already-produced billable leaf — what is produced and billed is governed by max_variants/max_creatives/max_spend, not by the evaluator. With no `feature_requirement`, evaluation stays advisory: every produced leaf is returned and billed and ranking is a soft preference, so `rank_by` failures rank lower but are never dropped.\n\nWhen the chosen form is `feature_agent` (or `agent_url`), the seller calls an external get_creative_features-capable agent, so the pointer is subject to the seller's `creative_policy.accepted_verifiers[]` allowlist exactly as #5280 established for provenance verify_agent: the buyer REPRESENTS which on-list agent it used, the seller (verifier-of-record) CALLS it. An off-list agent is rejected with `EVALUATOR_AGENT_NOT_ACCEPTED` (mirrors PROVENANCE_VERIFIER_NOT_ACCEPTED) before any outbound call; an on-list agent that is unreachable or unknown degrades to seller-default ranking with an advisory errors[] note (non-terminal), NOT a failure.\n\nEvaluator credentials and caller-supplied trust material are never carried in this object, `context`, `ext`, or the creative payload. The producing creative agent authenticates its outbound call to the evaluator on the transport (RFC 9421 request signing/JWKS, mTLS, or a pre-provisioned Bearer/API-key credential). Credential- or trust-material payload keys (for example `api_key`, `client_secret`, `authorization`, `jwk`, `jwks`, or `jwks_uri`) are non-conforming and should be rejected with `CREDENTIAL_IN_ARGS`.\n\nProvide exactly one of three forms; an optional `feature_requirement` gate, an optional `rank_by` ordering, an optional `feature_agent` allowlisted pointer, and a shared optional eval_budget apply to whichever form is chosen. Feature discovery uses the existing governance.creative_features catalog on get_adcp_capabilities; evaluator outputs reuse creative-feature-result[] and do not mint a parallel verdict/result surface. `evaluator_id` is not discovered from governance.creative_features: it is a pre-provisioned, account-arranged preset whose emitted feature_ids still come from that catalog.\n\nExperimental (x-status: experimental): this whole evaluator surface — the `evaluator` input, the per-leaf `eval` response block, and `creative.supports_evaluator` — is new and not yet field-tested across parties. Sellers that implement it MUST list `creative.evaluator` in `experimental_features`. Reserved 3.x follow-ons that may reshape these fields: a separate `supports_evaluator_gate` capability and a hard MUST-enforce-gate semantic. Per docs/reference/experimental-status, it MAY change between 3.x releases with notice.",
|
|
13913
13913
|
"x-status": "experimental",
|
|
@@ -13917,7 +13917,7 @@
|
|
|
13917
13917
|
"type": "array",
|
|
13918
13918
|
"description": "Optional hard GATE over creative-feature values — the predicates a leaf MUST satisfy for the producing agent to recommend/return it. Reuses the feature-requirement shape (min_value/max_value for quantitative features like creative_quality_score, allowed_values for binary/categorical) — the same predicate vocabulary that gates property/audience filters, which its own schema names as an intended creative-gate reuse. A leaf that fails any predicate is DROPPED from the agent's best_of_n survivors before ranking — this is internal pruning of which leaves the agent recommends, not an AdCP-layer block of an already-produced billable leaf (what is produced/billed is governed by max_variants/max_creatives/max_spend). Distinct from `rank_by`: the gate is a pass/fail predicate (drop on fail), `rank_by` is an ordering over survivors. Each predicate's `if_not_covered` (exclude|include, default exclude) is the fail-open knob when the source cannot measure that feature. A pass/warn/fail verdict is expressed as a categorical string feature value gated via `allowed_values` (e.g. [\"pass\"] or [\"pass\",\"warn\"]) — the buyer's predicate decides whether warn passes; the verdict is derived, never stored on creative-feature-result. Omit to leave evaluation advisory (no leaf is dropped).",
|
|
13919
13919
|
"items": {
|
|
13920
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13920
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1feature-requirement.json"
|
|
13921
13921
|
},
|
|
13922
13922
|
"minItems": 1
|
|
13923
13923
|
},
|
|
@@ -13986,7 +13986,7 @@
|
|
|
13986
13986
|
"additionalProperties": true
|
|
13987
13987
|
},
|
|
13988
13988
|
"ext": {
|
|
13989
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
13989
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1ext.json"
|
|
13990
13990
|
}
|
|
13991
13991
|
},
|
|
13992
13992
|
"oneOf": [
|
|
@@ -14004,14 +14004,14 @@
|
|
|
14004
14004
|
"pass": {
|
|
14005
14005
|
"type": "array",
|
|
14006
14006
|
"items": {
|
|
14007
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14007
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:content-standards~1artifact.json"
|
|
14008
14008
|
},
|
|
14009
14009
|
"description": "Artifacts exemplifying variants the buyer considers good — the high end (≈1) of the calibrated prediction feature."
|
|
14010
14010
|
},
|
|
14011
14011
|
"fail": {
|
|
14012
14012
|
"type": "array",
|
|
14013
14013
|
"items": {
|
|
14014
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14014
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:content-standards~1artifact.json"
|
|
14015
14015
|
},
|
|
14016
14016
|
"description": "Artifacts exemplifying variants the buyer considers bad — the low end (≈0) of the calibrated prediction feature."
|
|
14017
14017
|
}
|
|
@@ -14055,7 +14055,7 @@
|
|
|
14055
14055
|
"additionalProperties": true
|
|
14056
14056
|
},
|
|
14057
14057
|
"external:core/feature-requirement.json": {
|
|
14058
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
14058
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/feature-requirement.json",
|
|
14059
14059
|
"title": "Feature Requirement",
|
|
14060
14060
|
"description": "A feature-based requirement — a reusable predicate over a feature value. Used by property list filters today; designed for reuse in other surfaces (audience filters, creative gates) in future versions. Use min_value/max_value for quantitative features, allowed_values for binary/categorical features.",
|
|
14061
14061
|
"type": "object",
|
|
@@ -14099,7 +14099,7 @@
|
|
|
14099
14099
|
"additionalProperties": false
|
|
14100
14100
|
},
|
|
14101
14101
|
"external:content-standards/artifact.json": {
|
|
14102
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
14102
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/content-standards/artifact.json",
|
|
14103
14103
|
"title": "Artifact",
|
|
14104
14104
|
"description": "Content artifact for safety and suitability evaluation. An artifact represents content adjacent to an ad placement - a news article, podcast segment, video chapter, or social post. Artifacts are collections of assets (text, images, video, audio) plus metadata and signals.",
|
|
14105
14105
|
"type": "object",
|
|
@@ -14117,12 +14117,12 @@
|
|
|
14117
14117
|
"description": "Identifies a specific variant of this artifact. Use for A/B tests, translations, or temporal versions. Examples: 'en', 'es-MX', 'v2', 'headline_test_b'. The combination of artifact_id + variant_id must be unique."
|
|
14118
14118
|
},
|
|
14119
14119
|
"format_id": {
|
|
14120
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14120
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1format-id.json",
|
|
14121
14121
|
"deprecated": true,
|
|
14122
14122
|
"description": "**DEPRECATED in 3.2.** Legacy named-format reference. Use `format_kind` for canonical artifact media classification."
|
|
14123
14123
|
},
|
|
14124
14124
|
"format_kind": {
|
|
14125
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14125
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1canonical-format-kind.json",
|
|
14126
14126
|
"description": "Optional canonical media/creative kind associated with this artifact."
|
|
14127
14127
|
},
|
|
14128
14128
|
"url": {
|
|
@@ -14197,7 +14197,7 @@
|
|
|
14197
14197
|
"description": "Heading level (1-6), only for role=heading"
|
|
14198
14198
|
},
|
|
14199
14199
|
"provenance": {
|
|
14200
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14200
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
14201
14201
|
"description": "Provenance for this text block, overrides artifact-level provenance"
|
|
14202
14202
|
}
|
|
14203
14203
|
},
|
|
@@ -14220,7 +14220,7 @@
|
|
|
14220
14220
|
"description": "Image URL"
|
|
14221
14221
|
},
|
|
14222
14222
|
"access": {
|
|
14223
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14223
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:content-standards~1artifact.json/$defs/asset_access",
|
|
14224
14224
|
"description": "Authentication for secured URLs"
|
|
14225
14225
|
},
|
|
14226
14226
|
"alt_text": {
|
|
@@ -14240,7 +14240,7 @@
|
|
|
14240
14240
|
"description": "Image height in pixels"
|
|
14241
14241
|
},
|
|
14242
14242
|
"provenance": {
|
|
14243
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14243
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
14244
14244
|
"description": "Provenance for this image, overrides artifact-level provenance"
|
|
14245
14245
|
}
|
|
14246
14246
|
},
|
|
@@ -14263,7 +14263,7 @@
|
|
|
14263
14263
|
"description": "Video URL"
|
|
14264
14264
|
},
|
|
14265
14265
|
"access": {
|
|
14266
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14266
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:content-standards~1artifact.json/$defs/asset_access",
|
|
14267
14267
|
"description": "Authentication for secured URLs"
|
|
14268
14268
|
},
|
|
14269
14269
|
"duration_ms": {
|
|
@@ -14302,7 +14302,7 @@
|
|
|
14302
14302
|
"description": "Video thumbnail URL"
|
|
14303
14303
|
},
|
|
14304
14304
|
"provenance": {
|
|
14305
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14305
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
14306
14306
|
"description": "Provenance for this video, overrides artifact-level provenance"
|
|
14307
14307
|
}
|
|
14308
14308
|
},
|
|
@@ -14325,7 +14325,7 @@
|
|
|
14325
14325
|
"description": "Audio URL"
|
|
14326
14326
|
},
|
|
14327
14327
|
"access": {
|
|
14328
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14328
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:content-standards~1artifact.json/$defs/asset_access",
|
|
14329
14329
|
"description": "Authentication for secured URLs"
|
|
14330
14330
|
},
|
|
14331
14331
|
"duration_ms": {
|
|
@@ -14357,7 +14357,7 @@
|
|
|
14357
14357
|
"description": "How the transcript was generated"
|
|
14358
14358
|
},
|
|
14359
14359
|
"provenance": {
|
|
14360
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14360
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
14361
14361
|
"description": "Provenance for this audio, overrides artifact-level provenance"
|
|
14362
14362
|
}
|
|
14363
14363
|
},
|
|
@@ -14407,7 +14407,7 @@
|
|
|
14407
14407
|
"additionalProperties": true
|
|
14408
14408
|
},
|
|
14409
14409
|
"provenance": {
|
|
14410
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14410
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:core~1provenance.json",
|
|
14411
14411
|
"description": "Provenance metadata for this artifact. Serves as the default provenance for all assets within this artifact — individual assets can override with their own provenance."
|
|
14412
14412
|
},
|
|
14413
14413
|
"identifiers": {
|
|
@@ -14517,7 +14517,7 @@
|
|
|
14517
14517
|
}
|
|
14518
14518
|
},
|
|
14519
14519
|
"external:enums/preview-output-format.json": {
|
|
14520
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
14520
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/preview-output-format.json",
|
|
14521
14521
|
"title": "Preview Output Format",
|
|
14522
14522
|
"description": "Output format for creative previews",
|
|
14523
14523
|
"type": "string",
|
|
@@ -14527,7 +14527,7 @@
|
|
|
14527
14527
|
]
|
|
14528
14528
|
},
|
|
14529
14529
|
"external:core/push-notification-config.json": {
|
|
14530
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
14530
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/push-notification-config.json",
|
|
14531
14531
|
"title": "Push Notification Config",
|
|
14532
14532
|
"description": "Webhook configuration for asynchronous task notifications. Uses A2A-compatible PushNotificationConfig structure. By default, webhooks are signed with the AdCP RFC 9421 profile (see docs/building/by-layer/L1/security.mdx#webhook-callbacks) — the seller signs outbound with a key published at the jwks_uri on its own brand.json `agents[]` entry and the buyer verifies against that JWKS, so no shared secret crosses the wire. The optional `authentication` block selects the legacy Bearer or HMAC-SHA256 fallback for compatibility with receivers that have not yet adopted the 9421 profile; this fallback is deprecated and will be removed in AdCP 4.0. Note: the `idempotency_key` that receivers dedup on lives inside the webhook **payload** body (see docs/building/by-layer/L3/webhooks.mdx#reliability and the mcp-webhook-payload schema), not in this configuration object — this schema only describes the receiver-side transport config sent to the seller. This schema is designed for composition via allOf - consuming schemas should define their own additionalProperties constraints.",
|
|
14533
14533
|
"type": "object",
|
|
@@ -14560,7 +14560,7 @@
|
|
|
14560
14560
|
"type": "array",
|
|
14561
14561
|
"description": "Array of authentication schemes. Supported: ['Bearer'] for simple token auth, ['HMAC-SHA256'] for legacy shared-secret signing. Both are deprecated; new integrations SHOULD omit `authentication` and use the RFC 9421 webhook profile.",
|
|
14562
14562
|
"items": {
|
|
14563
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
14563
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.8/mcp/2026-07-28/media-buy/build-creative-request.json#/$defs/external:enums~1auth-scheme.json"
|
|
14564
14564
|
},
|
|
14565
14565
|
"minItems": 1,
|
|
14566
14566
|
"maxItems": 1
|
|
@@ -14583,7 +14583,7 @@
|
|
|
14583
14583
|
]
|
|
14584
14584
|
},
|
|
14585
14585
|
"external:enums/auth-scheme.json": {
|
|
14586
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
14586
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/enums/auth-scheme.json",
|
|
14587
14587
|
"title": "Authentication Scheme",
|
|
14588
14588
|
"deprecated": true,
|
|
14589
14589
|
"x-removed-in": "4.0.0",
|
|
@@ -14595,7 +14595,7 @@
|
|
|
14595
14595
|
]
|
|
14596
14596
|
},
|
|
14597
14597
|
"external:core/context.json": {
|
|
14598
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
14598
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.8/core/context.json",
|
|
14599
14599
|
"title": "Context Object",
|
|
14600
14600
|
"description": "Opaque correlation data that is echoed unchanged in responses. Used for internal tracking, UI session IDs, trace IDs, and other caller-specific identifiers that don't affect protocol behavior. Context data is never parsed by AdCP agents - it's simply preserved and returned.",
|
|
14601
14601
|
"type": "object",
|