@adcp/sdk 16.4.0 → 16.5.0
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- package/ADCP_VERSION +1 -1
- package/README.md +6 -2
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/creative/scenarios/billing_out_of_band.yaml +1 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/creative/scenarios/canonical_supported_formats.yaml +2 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/creative/scenarios/evaluator_auth.yaml +138 -55
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/creative/scenarios/native_in_feed.yaml +6 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/governance/scenarios/property_list_change_webhook_signing.yaml +2 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/index.yaml +22 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/availability_windows.yaml +15 -1
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/available_actions.yaml +9 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/change_rights_state_projection.yaml +4 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/creative_fate_after_cancellation.yaml +8 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/creative_reception.yaml +2 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/dependency_impairment.yaml +10 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/dependency_impairment_cardinality.yaml +15 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/frequency_cap_capability_updates.yaml +14 -3
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/geo_place_targeting.yaml +39 -3
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/get_products_rejected.yaml +0 -2
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/inline_creatives_without_sync.yaml +14 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/invalid_transitions.yaml +6 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/inventory_list_no_match.yaml +2 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/measurement_terms_accepted.yaml +2 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/measurement_terms_rejected.yaml +2 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/media_buy_frequency_cap_updates.yaml +12 -2
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/pending_creatives_to_start.yaml +5 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/product_coverage_filters.yaml +1 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/product_filter_behavior.yaml +18 -6
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/provenance_audit_observation.yaml +12 -5
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/provenance_enforcement.yaml +6 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/provenance_truth_of_claim.yaml +16 -14
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/refine_frequency_cap_negotiation.yaml +3 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/revenue_share_pricing.yaml +5 -0
- package/compliance/cache/{3.2.5/protocols → 3.2.7/domains}/media-buy/scenarios/total_budget_redistribution.yaml +51 -7
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/typed_proposal_negotiation.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/scenarios/vendor_metric_accountability.yaml +68 -5
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/media-buy/state-machine.yaml +8 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/domains/signals/index.yaml +1 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/index.json +5 -3
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/creative/scenarios/billing_out_of_band.yaml +1 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/creative/scenarios/canonical_supported_formats.yaml +2 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/creative/scenarios/evaluator_auth.yaml +138 -55
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/creative/scenarios/native_in_feed.yaml +6 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/governance/scenarios/property_list_change_webhook_signing.yaml +2 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/index.yaml +22 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/availability_windows.yaml +15 -1
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/available_actions.yaml +9 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/change_rights_state_projection.yaml +4 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/creative_fate_after_cancellation.yaml +8 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/creative_reception.yaml +2 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/dependency_impairment.yaml +10 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/dependency_impairment_cardinality.yaml +15 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/frequency_cap_capability_updates.yaml +14 -3
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/geo_place_targeting.yaml +39 -3
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/get_products_rejected.yaml +0 -2
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/inline_creatives_without_sync.yaml +14 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/invalid_transitions.yaml +6 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/inventory_list_no_match.yaml +2 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/measurement_terms_accepted.yaml +2 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/measurement_terms_rejected.yaml +2 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/media_buy_frequency_cap_updates.yaml +12 -2
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/pending_creatives_to_start.yaml +5 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/product_coverage_filters.yaml +1 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/product_filter_behavior.yaml +18 -6
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/provenance_audit_observation.yaml +12 -5
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/provenance_enforcement.yaml +6 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/provenance_truth_of_claim.yaml +16 -14
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/refine_frequency_cap_negotiation.yaml +3 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/revenue_share_pricing.yaml +5 -0
- package/compliance/cache/{3.2.5/domains → 3.2.7/protocols}/media-buy/scenarios/total_budget_redistribution.yaml +51 -7
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/typed_proposal_negotiation.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/vendor_metric_accountability.yaml +68 -5
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/state-machine.yaml +8 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/protocols/signals/index.yaml +1 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/audience-sync/index.yaml +3 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/brand-rights/index.yaml +3 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/buyer-monitoring/index.yaml +8 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/collection-lists/index.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/content-standards/index.yaml +9 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/creative-generative/index.yaml +8 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/creative-template/index.yaml +4 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/creative-transformers/index.yaml +6 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/governance-delivery-monitor/index.yaml +3 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/governance-spend-authority/index.yaml +3 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/property-lists/index.yaml +8 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/sales-dooh/index.yaml +71 -17
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/sales-non-guaranteed/index.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/signal-marketplace/index.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/specialisms/signal-owned/index.yaml +2 -0
- package/compliance/cache/3.2.7/test-kits/creative-build-probe-runner.yaml +127 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/canonical-format-validate-input.yaml +0 -16
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/capability-discovery.yaml +8 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/collection-lists-pagination-integrity.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/content-standards-pagination-integrity.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/ctv-experience-validate-input.yaml +0 -14
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/error-compliance-signals.yaml +6 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/error-compliance.yaml +9 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/get-media-buys-pagination-integrity.yaml +1 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/get-signals-pagination-integrity.yaml +2 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/premium-display-canonical-validation.yaml +0 -21
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/property-lists-pagination-integrity.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/read-tool-idempotency.yaml +2 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/runner-output-contract.yaml +24 -1
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/schema-validation-signals.yaml +2 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/schema-validation.yaml +5 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/stale-response-advisory.yaml +1 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/storyboard-schema.yaml +79 -0
- package/compliance/cache/3.2.7/universal/v4-compatibility.yaml +331 -0
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/version-negotiation.yaml +9 -2
- package/compliance/cache/{3.2.5 → 3.2.7}/universal/webhook-emission.yaml +7 -0
- package/dist/lib/compliance-fixtures/canonical-storyboards-provenance.json +4 -4
- package/dist/lib/compliance-fixtures/canonical-storyboards.d.mts +2 -2
- package/dist/lib/compliance-fixtures/canonical-storyboards.d.ts +2 -2
- package/dist/lib/conformance/oracle.js +4 -7
- package/dist/lib/conformance/oracle.mjs +4 -7
- package/dist/lib/conformance/schemaLoader.js +35 -1
- package/dist/lib/conformance/schemaLoader.mjs +35 -1
- package/dist/lib/core/ConversationTypes.d.mts +2 -1
- package/dist/lib/core/ConversationTypes.d.ts +2 -1
- package/dist/lib/core/SingleAgentClient.d.mts +4 -0
- package/dist/lib/core/SingleAgentClient.d.ts +4 -0
- package/dist/lib/core/SingleAgentClient.js +34 -3
- package/dist/lib/core/SingleAgentClient.mjs +34 -3
- package/dist/lib/core/TaskExecutor.js +86 -18
- package/dist/lib/core/TaskExecutor.mjs +94 -18
- package/dist/lib/core/agent-discovery-cache.d.mts +2 -0
- package/dist/lib/core/agent-discovery-cache.d.ts +2 -0
- package/dist/lib/core/agent-discovery-cache.js +1 -0
- package/dist/lib/core/agent-discovery-cache.mjs +1 -0
- package/dist/lib/errors/index.js +1 -1
- package/dist/lib/errors/index.mjs +1 -1
- package/dist/lib/identity-3.3/trust.d.mts +20 -3
- package/dist/lib/identity-3.3/trust.d.ts +20 -3
- package/dist/lib/identity-3.3/trust.js +11 -2
- package/dist/lib/identity-3.3/trust.mjs +11 -2
- package/dist/lib/identity-3.3/types.d.mts +1 -1
- package/dist/lib/identity-3.3/types.d.ts +1 -1
- package/dist/lib/negotiation/commercial-terms-semantics.d.mts +1 -1
- package/dist/lib/negotiation/commercial-terms-semantics.d.ts +1 -1
- package/dist/lib/negotiation/commercial-terms-semantics.js +22 -0
- package/dist/lib/negotiation/commercial-terms-semantics.mjs +22 -0
- package/dist/lib/protocols/a2a.d.mts +3 -3
- package/dist/lib/protocols/a2a.d.ts +3 -3
- package/dist/lib/protocols/a2a.js +14 -8
- package/dist/lib/protocols/a2a.mjs +19 -9
- package/dist/lib/protocols/index.d.mts +12 -0
- package/dist/lib/protocols/index.d.ts +12 -0
- package/dist/lib/protocols/index.js +51 -35
- package/dist/lib/protocols/index.mjs +50 -34
- package/dist/lib/protocols/mcp-connection-policy.d.mts +12 -0
- package/dist/lib/protocols/mcp-connection-policy.d.ts +12 -0
- package/dist/lib/protocols/mcp-connection-policy.js +67 -0
- package/dist/lib/protocols/mcp-connection-policy.mjs +45 -0
- package/dist/lib/protocols/mcp-modern.js +9 -6
- package/dist/lib/protocols/mcp-modern.mjs +9 -6
- package/dist/lib/protocols/mcp-tasks.d.mts +17 -8
- package/dist/lib/protocols/mcp-tasks.d.ts +17 -8
- package/dist/lib/protocols/mcp-tasks.js +89 -40
- package/dist/lib/protocols/mcp-tasks.mjs +85 -40
- package/dist/lib/protocols/mcp.d.mts +3 -2
- package/dist/lib/protocols/mcp.d.ts +3 -2
- package/dist/lib/protocols/mcp.js +58 -14
- package/dist/lib/protocols/mcp.mjs +60 -14
- package/dist/lib/protocols/rawResponseCapture.js +20 -5
- package/dist/lib/protocols/rawResponseCapture.mjs +20 -5
- package/dist/lib/registry/types.generated.d.mts +8 -2
- package/dist/lib/registry/types.generated.d.ts +8 -2
- package/dist/lib/reporting/ledger/producer.js +4 -2
- package/dist/lib/reporting/ledger/producer.mjs +4 -2
- package/dist/lib/reporting/service/index.js +13 -1
- package/dist/lib/reporting/service/index.mjs +13 -1
- package/dist/lib/reporting/source/applicability.d.mts +23 -0
- package/dist/lib/reporting/source/applicability.d.ts +23 -0
- package/dist/lib/reporting/source/applicability.js +46 -0
- package/dist/lib/reporting/source/applicability.mjs +21 -0
- package/dist/lib/reporting/source/conformance.d.mts +1 -1
- package/dist/lib/reporting/source/conformance.d.ts +1 -1
- package/dist/lib/reporting/source/conformance.js +4 -1
- package/dist/lib/reporting/source/conformance.mjs +4 -1
- package/dist/lib/reporting/source/fixtures.d.mts +14 -0
- package/dist/lib/reporting/source/fixtures.d.ts +14 -0
- package/dist/lib/reporting/source/index.d.mts +1 -0
- package/dist/lib/reporting/source/index.d.ts +1 -0
- package/dist/lib/reporting/source/index.js +2 -0
- package/dist/lib/reporting/source/index.mjs +1 -0
- package/dist/lib/reporting/source/schemas/reporting-source-capabilities-v1.json +167 -59
- package/dist/lib/reporting/source/schemas/reporting-source-error-v1.json +1 -1
- package/dist/lib/reporting/source/schemas/reporting-source-offering-v1.json +167 -59
- package/dist/lib/reporting/source/schemas/reporting-source-slice-request-v1.json +4 -4
- package/dist/lib/reporting/source/schemas/source-batch-manifest-basic-v1.json +20 -20
- package/dist/lib/reporting/source/schemas/source-batch-manifest-v1.json +27 -27
- package/dist/lib/reporting/source/source.d.mts +106 -18
- package/dist/lib/reporting/source/source.d.ts +106 -18
- package/dist/lib/reporting/source/source.js +4 -5
- package/dist/lib/reporting/source/source.mjs +4 -5
- package/dist/lib/schemas-data/3.2/a2ui/bound-value.json +1 -1
- package/dist/lib/schemas-data/3.2/a2ui/component.json +1 -1
- package/dist/lib/schemas-data/3.2/a2ui/si-catalog.json +25 -25
- package/dist/lib/schemas-data/3.2/a2ui/surface.json +2 -2
- package/dist/lib/schemas-data/3.2/a2ui/user-action.json +1 -1
- package/dist/lib/schemas-data/3.2/aao/agent-publishers.json +1 -1
- package/dist/lib/schemas-data/3.2/account/get-account-financials-request.json +6 -6
- package/dist/lib/schemas-data/3.2/account/get-account-financials-response.json +12 -12
- package/dist/lib/schemas-data/3.2/account/list-account-changes-request.json +7 -7
- package/dist/lib/schemas-data/3.2/account/list-account-changes-response.json +7 -7
- package/dist/lib/schemas-data/3.2/account/list-accounts-request.json +6 -6
- package/dist/lib/schemas-data/3.2/account/list-accounts-response.json +8 -8
- package/dist/lib/schemas-data/3.2/account/report-usage-request.json +6 -6
- package/dist/lib/schemas-data/3.2/account/report-usage-response.json +6 -6
- package/dist/lib/schemas-data/3.2/account/sync-accounts-request.json +16 -16
- package/dist/lib/schemas-data/3.2/account/sync-accounts-response.json +21 -21
- package/dist/lib/schemas-data/3.2/account/sync-governance-request.json +5 -5
- package/dist/lib/schemas-data/3.2/account/sync-governance-response.json +10 -10
- package/dist/lib/schemas-data/3.2/adagents.json +30 -30
- package/dist/lib/schemas-data/3.2/brand/acquire-rights-request.json +13 -12
- package/dist/lib/schemas-data/3.2/brand/acquire-rights-response.json +16 -16
- package/dist/lib/schemas-data/3.2/brand/creative-approval-request.json +5 -5
- package/dist/lib/schemas-data/3.2/brand/creative-approval-response.json +12 -12
- package/dist/lib/schemas-data/3.2/brand/get-brand-identity-request.json +4 -4
- package/dist/lib/schemas-data/3.2/brand/get-brand-identity-response.json +10 -10
- package/dist/lib/schemas-data/3.2/brand/get-rights-request.json +8 -8
- package/dist/lib/schemas-data/3.2/brand/get-rights-response.json +11 -11
- package/dist/lib/schemas-data/3.2/brand/revocation-notification.json +4 -4
- package/dist/lib/schemas-data/3.2/brand/rights-pricing-option.json +5 -5
- package/dist/lib/schemas-data/3.2/brand/rights-terms.json +3 -3
- package/dist/lib/schemas-data/3.2/brand/search-brands-request.json +6 -6
- package/dist/lib/schemas-data/3.2/brand/search-brands-response.json +11 -11
- package/dist/lib/schemas-data/3.2/brand/update-rights-request.json +6 -6
- package/dist/lib/schemas-data/3.2/brand/update-rights-response.json +11 -11
- package/dist/lib/schemas-data/3.2/brand/verification-status.json +1 -1
- package/dist/lib/schemas-data/3.2/brand/verify-brand-claim-request.json +3 -3
- package/dist/lib/schemas-data/3.2/brand/verify-brand-claim-response.json +13 -13
- package/dist/lib/schemas-data/3.2/brand/verify-brand-claims-request.json +3 -3
- package/dist/lib/schemas-data/3.2/brand/verify-brand-claims-response.json +13 -13
- package/dist/lib/schemas-data/3.2/brand.json +23 -23
- package/dist/lib/schemas-data/3.2/bundled.schemas.br +0 -0
- package/dist/lib/schemas-data/3.2/collection/base-collection-source.json +3 -3
- package/dist/lib/schemas-data/3.2/collection/collection-list-changed-webhook.json +2 -2
- package/dist/lib/schemas-data/3.2/collection/collection-list-filters.json +7 -7
- package/dist/lib/schemas-data/3.2/collection/collection-list.json +5 -5
- package/dist/lib/schemas-data/3.2/collection/create-collection-list-request.json +8 -8
- package/dist/lib/schemas-data/3.2/collection/create-collection-list-response.json +6 -6
- package/dist/lib/schemas-data/3.2/collection/delete-collection-list-request.json +5 -5
- package/dist/lib/schemas-data/3.2/collection/delete-collection-list-response.json +5 -5
- package/dist/lib/schemas-data/3.2/collection/get-collection-list-request.json +5 -5
- package/dist/lib/schemas-data/3.2/collection/get-collection-list-response.json +12 -12
- package/dist/lib/schemas-data/3.2/collection/list-collection-lists-request.json +6 -6
- package/dist/lib/schemas-data/3.2/collection/list-collection-lists-response.json +7 -7
- package/dist/lib/schemas-data/3.2/collection/update-collection-list-request.json +8 -8
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- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/owner_sold_channel_carriage.yaml +0 -0
- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/package_automatic_bidding.yaml +0 -0
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- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/per_creative_conversion_attribution.yaml +0 -0
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- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/portfolio_routing_scope.yaml +0 -0
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- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/refine_finalize_exclusivity.yaml +0 -0
- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/refine_products.yaml +0 -0
- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/seller_optimized_budget.yaml +0 -0
- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/seller_optimized_min_spend_target_exceeds_package_cap.yaml +0 -0
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- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/vendor_metric_catalog_precondition.yaml +0 -0
- /package/compliance/cache/{3.2.5 → 3.2.7}/protocols/media-buy/scenarios/vendor_metric_optimization_flow.yaml +0 -0
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"description": "Deprecated AdCP 3.x compatibility request for creating a MediaBuy. New 3.2 callers use buy_products for direct published-offer purchases or accept_proposal for proposal execution. Existing package and proposal payloads remain valid throughout 3.x.",
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"description": "DEPRECATED in favor of adcp_version (release-precision string). Servers MUST continue to honor this field through 3.x. Removed in 4.0. Original semantics: the AdCP major version the buyer's payloads conform to. Sellers validate against their supported major_versions and return VERSION_UNSUPPORTED if unsupported. When omitted, the seller assumes its highest supported version.",
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"description": "DEPRECATED on seller-facing requests. New buyers send the approved governance_context on the protocol envelope; the seller forwards that opaque context and does not need the plan identifier. If both are present, the governance agent MUST reject a mismatch. Removed in 4.0.",
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"description": "DEPRECATED in favor of adcp_version (release-precision string). Servers MUST continue to honor this field through 3.x. Removed in 4.0. Original semantics: the AdCP major version the buyer's payloads conform to. Sellers validate against their supported major_versions and return VERSION_UNSUPPORTED if unsupported. When omitted, the seller assumes its highest supported version.",
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"description": "Reference to an advertiser account by seller-assigned ID or natural key. account_id is the seller/storefront handle returned by list_accounts. The natural key is brand + operator + optional operator_unit.id + optional fixed currency + optional buyer-selected account timezone + sandbox; it describes the advertiser object the seller resolves or provisions. After a capability-gated identity rekey, the former natural key is tombstoned and returns ACCOUNT_MOVED to authorized callers rather than resolving or provisioning another account. brand.countries qualifies the advertiser's geographic identity. operator_unit identifies the operator-owned buying seat or business unit and is distinct from the seller account. operator_unit.name is display metadata and does not participate in identity. Use account_id when the seller or upstream platform owns the canonical account namespace; use the natural key for buyer-declared accounts (require_operator_auth: false).",
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"description": "Reference to a brand by domain and optional brand_id. The domain hosts /.well-known/brand.json or is registered in the brand registry. For single-brand domains, brand_id can be omitted. For house-of-brands domains, brand_id identifies the specific brand. For creative production, brand.json is the canonical source of master brand identity (logo, palette, fonts, voice, and visual guidelines), subject only to the supported per-call fields in brand_kit_override. Catalogs supply product or item payload; catalog item asset groups, including property- or franchise-level logos, are item identity and do not override these master brand fields.",
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-id.json",
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"description": "Brand identifier within the house portfolio. Optional for single-brand domains."
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},
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"countries": {
|
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@@ -520,7 +524,7 @@
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"description": "Inline override for brand-kit fields normally resolved from `/.well-known/brand.json` on `domain` (logo, colors, voice, tagline). Use when brand.json is missing, stale, or inappropriate for this specific call — e.g., a campaign-scoped tagline, a co-branded creative, a freshly-rebranded color palette the brand.json hasn't shipped yet. Same inline-override pattern as `industries` and `data_subject_contestation` above: brand.json is canonical, the override is per-call. Adopters needing to override fields outside this subset (`voice_attributes`, `prohibited_terms`, etc.) MUST publish a different brand.json and reference it via a different `domain` — the inline override is intentionally narrow to a small high-traffic subset.\n\n**Merge semantics (normative).** The merge is **field-level**, not whole-object replacement. Each field within `brand_kit_override` (`logo`, `colors`, `voice`, `tagline`) is evaluated independently — when a field is present on the override the override value applies; when a field is absent the brand.json value applies (or is absent if brand.json doesn't carry one either). For composite fields (`colors.primary`, `colors.secondary`, `colors.accent`), the merge is one level deeper: each color slot is evaluated independently — a producer can override `colors.primary` while still inheriting `colors.secondary` from brand.json. SDKs MUST NOT treat a present `brand_kit_override.colors` as wiping the brand.json `colors` block entirely; only the per-slot fields present in the override take precedence. Without this rule, a partial-override semantics would diverge across SDKs and produce inconsistent rendering for the same payload.",
|
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"properties": {
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"logo": {
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1image-asset.json",
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"description": "Override logo asset."
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},
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"colors": {
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]
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},
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"external:core/brand-id.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/brand-id.json",
|
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|
"title": "Brand ID",
|
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|
"description": "Identifier for a brand within a house portfolio. Must be lowercase alphanumeric with underscores only. The house chooses this identifier.",
|
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|
"type": "string",
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@@ -594,7 +598,7 @@
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]
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},
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"external:core/assets/image-asset.json": {
|
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/image-asset.json",
|
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|
"title": "Image Asset",
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|
"description": "Image asset with URL and dimensions",
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"type": "object",
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@@ -658,7 +662,7 @@
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|
"x-accessibility": true
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},
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"provenance": {
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
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|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
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|
}
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},
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@@ -671,13 +675,13 @@
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|
"additionalProperties": true
|
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|
},
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|
"external:core/provenance.json": {
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/provenance.json",
|
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|
"title": "Provenance",
|
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|
"description": "Declares how content was produced, whether AI was involved, and what disclosure obligations apply. Attaches to creative manifests, individual assets, or content-standards artifacts. When present at multiple levels, the most specific provenance object replaces the inherited one entirely (no field-level merging). Provenance is a claim by the declaring party — receiving parties should verify claims independently via their own detection tools.",
|
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|
"type": "object",
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|
"properties": {
|
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|
"digital_source_type": {
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1digital-source-type.json",
|
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|
"description": "IPTC-aligned classification of AI involvement in producing this content"
|
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|
},
|
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|
"synthetic_depiction": {
|
|
@@ -787,7 +791,7 @@
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|
"type": "object",
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|
"properties": {
|
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|
"method": {
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1embedded-provenance-method.json",
|
|
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|
"description": "How provenance data is carried within the content"
|
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|
},
|
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|
"standard": {
|
|
@@ -838,7 +842,7 @@
|
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|
"type": "object",
|
|
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|
"properties": {
|
|
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|
"media_type": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1watermark-media-type.json",
|
|
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|
"description": "Media category of the watermarked content"
|
|
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|
},
|
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|
"provider": {
|
|
@@ -866,7 +870,7 @@
|
|
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|
"additionalProperties": false
|
|
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|
},
|
|
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|
"c2pa_action": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1c2pa-watermark-action.json",
|
|
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|
"description": "C2PA action classification for this watermark"
|
|
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|
},
|
|
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|
"embedded_at": {
|
|
@@ -917,7 +921,7 @@
|
|
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|
"minProperties": 1,
|
|
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|
"properties": {
|
|
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|
"persistence": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1disclosure-persistence.json",
|
|
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|
"description": "How long the disclosure must persist during content playback or display"
|
|
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|
},
|
|
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|
"min_duration_ms": {
|
|
@@ -929,13 +933,13 @@
|
|
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|
"type": "array",
|
|
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|
"description": "Preferred disclosure positions in priority order. The first position a format supports should be used.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1disclosure-position.json"
|
|
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|
},
|
|
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|
"minItems": 1,
|
|
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|
"uniqueItems": true
|
|
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|
},
|
|
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|
"ext": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
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|
}
|
|
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|
}
|
|
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|
}
|
|
@@ -997,12 +1001,12 @@
|
|
|
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|
}
|
|
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|
},
|
|
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|
"ext": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
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|
}
|
|
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|
}
|
|
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|
},
|
|
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|
"external:enums/digital-source-type.json": {
|
|
1005
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/digital-source-type.json",
|
|
1006
1010
|
"title": "Digital Source Type",
|
|
1007
1011
|
"description": "Classification of AI involvement in content creation, aligned with IPTC digitalsourcetype vocabulary. Used in provenance metadata to declare how a creative asset, artifact, or individual asset was produced.",
|
|
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1012
|
"type": "string",
|
|
@@ -1030,7 +1034,7 @@
|
|
|
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|
}
|
|
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|
},
|
|
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|
"external:enums/embedded-provenance-method.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/embedded-provenance-method.json",
|
|
1034
1038
|
"title": "Embedded Provenance Method",
|
|
1035
1039
|
"description": "How provenance data is carried within the content stream. Distinguishes between format-level manifest embedding (where the manifest travels inside the file container) and provenance markers (where invisible markers in the content itself encode or reference a provenance record). Both survive operations that strip sidecar metadata, but provenance markers additionally survive content-level transformations such as copy-paste, reformatting, and CMS re-encoding.",
|
|
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|
"type": "string",
|
|
@@ -1044,7 +1048,7 @@
|
|
|
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|
}
|
|
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|
},
|
|
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1050
|
"external:enums/watermark-media-type.json": {
|
|
1047
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1051
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/watermark-media-type.json",
|
|
1048
1052
|
"title": "Watermark Media Type",
|
|
1049
1053
|
"description": "Media category of a content watermark. Identifies what kind of content the watermark is applied to, which determines the detection and verification methods required.",
|
|
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|
"type": "string",
|
|
@@ -1062,7 +1066,7 @@
|
|
|
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|
}
|
|
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|
},
|
|
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|
"external:enums/c2pa-watermark-action.json": {
|
|
1065
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/c2pa-watermark-action.json",
|
|
1066
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|
"title": "C2PA Watermark Action",
|
|
1067
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|
"description": "C2PA action classification for a content watermark. Distinguishes watermarks that are cryptographically linked to a C2PA manifest (bound) from watermarks that exist independently (unbound). Aligns with the c2pa.watermarked.* action family in the C2PA action taxonomy.",
|
|
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|
"type": "string",
|
|
@@ -1076,7 +1080,7 @@
|
|
|
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|
}
|
|
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|
},
|
|
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|
"external:enums/disclosure-persistence.json": {
|
|
1079
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/disclosure-persistence.json",
|
|
1080
1084
|
"title": "Disclosure Persistence",
|
|
1081
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|
"description": "How long a disclosure must persist during content playback or display. Different jurisdictions and regulations require different persistence behaviors for AI-generated content labels. When multiple sources specify persistence for the same jurisdiction (e.g., brief and provenance), the most restrictive mode applies: continuous > initial > flexible.",
|
|
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|
"type": "string",
|
|
@@ -1092,7 +1096,7 @@
|
|
|
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|
}
|
|
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|
},
|
|
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|
"external:enums/disclosure-position.json": {
|
|
1095
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/disclosure-position.json",
|
|
1096
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|
"title": "Disclosure Position",
|
|
1097
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|
"description": "Where a required disclosure should appear within a creative. Used by creative briefs to specify disclosure placement and by formats to declare which positions they can render.",
|
|
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|
"type": "string",
|
|
@@ -1108,14 +1112,14 @@
|
|
|
1108
1112
|
]
|
|
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|
},
|
|
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1114
|
"external:core/ext.json": {
|
|
1111
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1115
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/ext.json",
|
|
1112
1116
|
"title": "Extension Object",
|
|
1113
1117
|
"description": "Extension object for platform-specific, vendor-namespaced parameters. Extensions are always optional and must be namespaced under a vendor/platform key (e.g., ext.gam, ext.roku). Used for custom capabilities, partner-specific configuration, and features being proposed for standardization.",
|
|
1114
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|
"type": "object",
|
|
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|
"additionalProperties": true
|
|
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|
},
|
|
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|
"external:core/operator-unit.json": {
|
|
1118
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
1122
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/operator-unit.json",
|
|
1119
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|
"title": "Operator Unit",
|
|
1120
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|
"description": "Operator-owned buying context used to distinguish business units, agency seats, or platform accounts beneath one operator domain. The id is stable identity in the operator's namespace; name is mutable display metadata and never participates in account identity.",
|
|
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|
"x-entity": "operator_unit",
|
|
@@ -1151,7 +1155,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"external:core/opportunity-context.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/opportunity-context.json",
|
|
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|
"title": "Opportunity Context",
|
|
1156
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|
"description": "Buyer-supplied context for one planning cycle across proposal request, decline, and media-buy creation. The opaque opportunity_id is stable within the seller and account scope; sellers associate it with proposals without treating it as proposal identity.",
|
|
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|
"type": "object",
|
|
@@ -1184,7 +1188,7 @@
|
|
|
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|
"description": "How seriously the buyer is evaluating supply in this cycle."
|
|
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|
},
|
|
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|
"planning_horizon": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1date-range.json",
|
|
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|
"description": "Inclusive calendar range in which the buyer expects the campaign to run."
|
|
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|
},
|
|
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1194
|
"response_deadline": {
|
|
@@ -1278,7 +1282,7 @@
|
|
|
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|
"additionalProperties": false
|
|
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|
},
|
|
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|
"external:core/date-range.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/date-range.json",
|
|
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|
"title": "Date Range",
|
|
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|
"description": "A date range with inclusive start and end dates (ISO 8601 calendar dates). Used for billing periods, flight dates, and other calendar-day boundaries.",
|
|
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"type": "object",
|
|
@@ -1301,12 +1305,12 @@
|
|
|
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|
"additionalProperties": true
|
|
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|
},
|
|
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|
"external:core/media-buy-frequency-cap.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/media-buy-frequency-cap.json",
|
|
1305
1309
|
"title": "Media Buy Frequency Cap",
|
|
1306
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|
"description": "A MediaBuy-level maximum-impression cap. The counter is shared across participating packages for the declared per unit. Duration windows are rolling elapsed windows; campaign spans the MediaBuy flight. Aggregate suppression is not defined in 3.2 because suppress-only FrequencyCap values do not identify a counter entity.",
|
|
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|
"allOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1frequency-cap.json"
|
|
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|
},
|
|
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|
{
|
|
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|
"required": [
|
|
@@ -1330,7 +1334,7 @@
|
|
|
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|
]
|
|
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|
},
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|
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|
"external:core/frequency-cap.json": {
|
|
1333
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/frequency-cap.json",
|
|
1334
1338
|
"title": "Frequency Cap",
|
|
1335
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"description": "Frequency capping settings for package-level application. Two types of frequency control can be used independently or together: suppress enforces a cooldown between consecutive exposures; max_impressions + per + window caps total exposures per entity in a time window. When both suppress and max_impressions are set, an impression is delivered only if both constraints permit it (AND semantics). At least one of suppress, suppress_minutes, or max_impressions must be set. Field location determines scope; this value has no scope discriminator. The MediaBuy root uses the narrower media-buy-frequency-cap schema, which permits maximum impressions only in 3.2.",
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"type": "object",
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"suppress": {
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1duration.json"
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}
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],
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"description": "Cooldown period between consecutive exposures to the same entity. Prevents back-to-back ad delivery (e.g. {\"interval\": 60, \"unit\": \"minutes\"} for a 1-hour cooldown). Preferred over suppress_minutes."
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"per": {
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1reach-unit.json"
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}
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"description": "Entity granularity for impression counting. Required when max_impressions is set."
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"window": {
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1duration.json"
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}
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"description": "Time window for the max_impressions cap (e.g. {\"interval\": 7, \"unit\": \"days\"} or {\"interval\": 1, \"unit\": \"campaign\"} for the full flight). Required when max_impressions is set."
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"external:core/duration.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/duration.json",
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"title": "Duration",
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"description": "A time duration expressed as an interval and unit. Used for frequency cap windows, attribution windows, reach optimization windows, time budgets, and other time-based settings. When unit is 'campaign', interval must be 1 — the window spans the full campaign flight.",
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"type": "object",
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"additionalProperties": false
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},
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"external:enums/reach-unit.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/reach-unit.json",
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"title": "Reach Unit",
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"description": "Unit of measurement for reach and audience size metrics. Different channels and measurement providers count reach in fundamentally different units, making cross-channel comparison impossible without declaring the unit.",
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"type": "string",
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"external:core/budget-allocation.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/budget-allocation.json",
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"title": "Budget Allocation",
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"description": "How a media buy's total budget is allocated across its packages. Omission on a request means fixed allocation (legacy-compatible); buyer agents SHOULD send this block explicitly ({mode: \"fixed\"} or seller_optimized) rather than rely on omission, and SHOULD ask the principal rather than guess when the instruction does not determine whether the budget is one shared pool or split per package. Fixed allocation preserves independent package budgets. Seller-optimized allocation delegates continuous cross-package allocation to the seller within the media-buy total, package caps, minimum-spend targets, flight windows, and pacing controls. The core seller-optimized contract is gated by media_buy.features.seller_optimized_budget; package caps, minimum-spend targets, and package pacing are separately gated by seller_optimized_package_budgets, seller_optimized_min_spend_targets, and seller_optimized_package_pacing; an undeclared package control is rejected with UNSUPPORTED_FEATURE before any over-subscription validation. Core seller-optimized pacing guarantees only omitted or `even` media-buy pacing; sellers MAY reject `asap` or `front_loaded` with UNSUPPORTED_FEATURE and MUST NOT coerce them to `even`. When a seller-optimized media-buy BiddingPolicy carries cost_per or roas, that control binds to this allocation block's primary optimization goal rather than independently to each package goal.",
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"x-adcp-hoist": true,
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1optimization-goal.json"
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{
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"not": {
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"external:core/optimization-goal.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/optimization-goal.json",
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"title": "Optimization Goal",
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"description": "A single objective function: what to maximize or optimize, in what units, and in what priority order. Used on packages to optimize delivery within one package and on seller-optimized budget allocations to allocate spend across packages. Currency-bearing execution policy belongs in BiddingPolicy in 3.2. Legacy target.cost_per and target.per_ad_spend remain accepted only on package goals for migration and are deprecated. The primary goal is the earliest array entry among goals with the lowest explicit numeric priority; goals without priority follow all explicitly prioritized goals; when all priorities are omitted, the first entry is primary. This array-order tie-break makes duplicate priorities deterministic.",
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"discriminator": {
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"standard": {
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1viewability-standard.json"
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"description": "Viewability standard the goal is judged against. Required when metric is 'viewable_rate'; optional for 'viewed_seconds' (seller default standard when omitted); not allowed for other metrics. Must be in metric_optimization.supported_viewability_standards when declared. A goal below a same-standard viewability performance_standard never relaxes that standard."
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"vendor": {
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"allOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json"
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}
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],
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"description": "Measurement vendor judging a viewable_rate or viewed_seconds goal; not allowed for other metrics. When omitted, the seller's default viewability measurement applies. Sellers MUST reject a vendor they cannot optimize against rather than substitute another."
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"reach_unit": {
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1reach-unit.json"
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}
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],
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"description": "Unit for reach measurement. Required when metric is 'reach'. Must be a value declared in the product's metric_optimization.supported_reach_units."
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"window": {
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1duration.json"
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}
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],
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"description": "Time window over which frequency is measured (e.g. {\"interval\": 7, \"unit\": \"days\"} or {\"interval\": 1, \"unit\": \"campaign\"} for the full flight). Weekly windows are typical for brand campaigns; daily windows suit high-cadence direct response."
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"description": "Event source to include (must be configured on this account via sync_event_sources)"
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},
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"event_type": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1event-type.json",
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"description": "Event type to include from this source (e.g., purchase, lead, app_install, refund)"
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},
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"custom_event_name": {
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"attribution_window": {
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"allOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1attribution-window.json"
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}
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],
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"description": "Attribution window for this optimization goal — references the canonical `attribution-window` shape (post_click, post_view, model). Values must match an option declared in the seller's `conversion_tracking.attribution_windows` capability. Sellers MUST reject windows not in their declared capabilities. When the entire field is omitted, the seller uses their default window."
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@@ -1891,11 +1895,11 @@
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"const": "vendor_metric"
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},
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"vendor": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json",
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"description": "Vendor that defines and computes this metric. Same shape as `vendor_metric_values.vendor`, `reporting_capabilities.vendor_metrics[].vendor`, and `vendor_metric_optimization.supported_metrics[].vendor` — symmetric across discovery, capability, commitment, optimization, and reporting surfaces."
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},
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"metric_id": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1vendor-metric-id.json",
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|
"description": "Identifier for the metric within the vendor's vocabulary (e.g., `attention_score`, `attention_seconds`, `gco2e_per_impression`, `awareness_lift`). MUST be present in the vendor's published `measurement.metrics[]` catalog and in the product's `vendor_metric_optimization.supported_metrics[]`."
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},
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"target": {
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@@ -1963,7 +1967,7 @@
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|
"external:enums/viewability-standard.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/viewability-standard.json",
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|
"title": "Viewability Standard",
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|
"description": "Viewability measurement standard applied to determine whether an impression qualifies as viewable. These are materially different thresholds and should not be compared across standards.",
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|
"type": "string",
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@@ -1977,7 +1981,7 @@
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},
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|
"external:enums/event-type.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/event-type.json",
|
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|
"title": "Event Type",
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|
"description": "Standard marketing event types for event logging, aligned with IAB ECAPI",
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|
"type": "string",
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@@ -2049,7 +2053,7 @@
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}
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},
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"external:core/attribution-window.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/attribution-window.json",
|
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|
"title": "Attribution Window",
|
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"description": "Describes the attribution methodology and lookback windows used for conversion measurement. Enables cross-platform comparison by making attribution methodology transparent. Used as a `$ref` from `optimization-goal.json` (buyer's optimization-time attribution choice), `get-media-buy-delivery-response.json` (seller-declared attribution methodology in delivery reports), and similar surfaces. All fields are optional individually but at least one of `post_click`, `post_view`, or `model` SHOULD be populated; absence of `model` means the seller's default attribution model applies (typically `last_touch` per industry convention) — sellers SHOULD populate `model` explicitly when committing to a specific methodology.",
|
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"type": "object",
|
|
@@ -2057,7 +2061,7 @@
|
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"post_click": {
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"allOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1duration.json"
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}
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],
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"description": "Post-click attribution window. Conversions occurring within this duration after a click are attributed to the ad."
|
|
@@ -2065,20 +2069,20 @@
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"post_view": {
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1duration.json"
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}
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],
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"description": "Post-view attribution window. Conversions occurring within this duration after an ad impression (without click) are attributed to the ad."
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},
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"model": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1attribution-model.json",
|
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|
"description": "Attribution model used to assign credit when multiple touchpoints exist. SHOULD be populated when committing to a specific model; when absent, the seller's default applies."
|
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}
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},
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|
"additionalProperties": true
|
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|
},
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|
"external:enums/attribution-model.json": {
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/attribution-model.json",
|
|
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|
"title": "Attribution Model",
|
|
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|
"description": "Attribution model used for conversion measurement",
|
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|
"type": "string",
|
|
@@ -2091,7 +2095,7 @@
|
|
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]
|
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|
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|
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|
"external:core/vendor-metric-id.json": {
|
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/vendor-metric-id.json",
|
|
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|
"title": "Vendor Metric ID",
|
|
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|
"description": "Identifier for a vendor-defined metric within the vendor's vocabulary. Stable lookup key; the vendor publishes the canonical list (with category, methodology, and standard alignment) in `brand.json` `agents[type='measurement']`. Lowercase with underscores so a future enum promotion into `available-metric.json` is a literal string lift. Identifier is namespaced by the vendor — the same `metric_id` may mean different things in different vendors' vocabularies.",
|
|
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|
"type": "string",
|
|
@@ -2108,13 +2112,13 @@
|
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|
]
|
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|
},
|
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|
"external:media-buy/package-request.json": {
|
|
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/media-buy/package-request.json",
|
|
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|
"title": "Package Request",
|
|
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"description": "Package configuration for media buy creation.\n\n**Format selector contract (normative).** New 3.2 buyers author at most one canonical selector route: `format_option_refs`, or `format_kind` with optional `params`; omitting both selects all formats supported by the product. New buyers MUST NOT emit deprecated `format_ids`. During the 3.x compatibility window, receivers MUST continue to accept legacy-only `format_ids` and older requests that carry more than one selector route.\n\nReceivers process selectors in this order: (1) independently resolve each present route to canonical declarations, without applying route precedence; an unresolved `format_option_ref` or a legacy `format_id` that cannot be normalized through the canonical mapping path MUST be rejected with `UNSUPPORTED_FEATURE`; (2) when every route resolves, derive the product `format_options[]` entries selected by each route using directional product satisfaction, and require the selected option sets to match; legacy-to-canonical parameter compatibility uses the asymmetric [v2 narrows v1](/docs/creative/canonical-formats#narrows-formal-definition-normative) relation, not raw object equality; (3) reject different format shapes, selected option sets, or incompatible dimensions with `CONFLICTING_SELECTORS`; and only then (4) apply precedence: `format_option_refs`, then `format_kind` plus `params`, then `format_ids`. Equivalent legacy dual emission remains valid. A single resolved route that does not satisfy the product is rejected with `UNSUPPORTED_FEATURE`. `params` requires `format_kind`; for fixed-size image selectors, `width` and `height` MUST either both be present or both be absent.",
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"type": "object",
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"allOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1version-envelope.json"
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},
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{
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"if": {
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@@ -2208,9 +2212,10 @@
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"format_ids": {
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"type": "array",
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"deprecated": true,
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"x-removed-in": "4.0.0",
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"description": "Deprecated in AdCP 3.2; removed in AdCP 4.0. Legacy named-format selector retained for older 3.x peers. New buyers MUST NOT emit this field. Sellers MUST normalize every entry through the canonical mapping path before product satisfaction checks; an entry that cannot be normalized is rejected with `UNSUPPORTED_FEATURE` before any equivalence check. When this field coexists with `format_option_refs` or `format_kind` plus `params`, sellers MUST compare the product option sets selected by each resolved route. Legacy parameter compatibility follows the asymmetric v2-narrows-v1 relation defined by canonical formats, not raw object equality. Different format shapes, selected option sets, or incompatible dimensions are rejected with `CONFLICTING_SELECTORS`; sellers MUST NOT silently ignore the legacy projection. Equivalent dual emission remains valid during the 3.x compatibility window. If omitted and no canonical selector is present, all formats supported by the product are active.",
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"items": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1format-id.json"
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},
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"minItems": 1
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},
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@@ -2218,12 +2223,12 @@
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"type": "array",
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"description": "Canonical 3.2 format-option selector. Each reference matches one target product `format_options[]` entry. Publisher-backed options match `{ scope: \"publisher\", publisher_domain, format_option_id }`; product-local options match `{ scope: \"product\", format_option_id }`. Sellers reject unresolved options with `UNSUPPORTED_FEATURE` and a field path to the failing entry before comparing co-present routes. New buyers MUST use this route by itself and MUST NOT dual-emit either a direct canonical selector or deprecated `format_ids`. Receivers handling older 3.x multi-route requests MUST resolve every present route, require each route to select the same product option set, and reject disagreement with `CONFLICTING_SELECTORS` before treating `format_option_refs` as authoritative.",
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"items": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1format-option-ref.json"
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},
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"minItems": 1
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},
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"format_kind": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1canonical-format-kind.json",
|
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"description": "Canonical 3.2 direct selector. Names the canonical format shape this package targets when the buyer is not selecting a published `format_option_ref`. Pair with `params` for dimensions, duration, codecs, or other constraints. New buyers MUST NOT combine this route with `format_option_refs` or deprecated `format_ids`. Receivers handling older 3.x multi-route requests MUST equivalence-check every present route before applying precedence and reject disagreement with `CONFLICTING_SELECTORS`. Product satisfaction is directional: broad `{ format_kind: \"image\" }` does not satisfy a fixed-size product declaration."
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},
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"params": {
|
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@@ -2242,7 +2247,7 @@
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"minimum": 0
|
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},
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"pacing": {
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1pacing.json",
|
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|
"description": "Package pacing, subordinate to media-buy pacing. In seller-optimized mode, pacing that differs from the media-buy pacing requires advertised media_buy.features.seller_optimized_package_pacing; otherwise rejected with UNSUPPORTED_FEATURE."
|
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},
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"pricing_option_id": {
|
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@@ -2259,7 +2264,7 @@
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"bidding": {
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"allOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1bidding-policy.json"
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}
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],
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"description": "Package-authored bidding policy. This complete block replaces, rather than field-merges with, any media-buy bidding policy for this package. `{automatic:true}` explicitly overrides a media-buy policy with provider automatic bidding; omission inherits the complete media-buy block. Monetary fields use the media-buy currency, while the selected pricing option supplies only the auction unit and MUST declare that same currency. Sellers MUST reject a new bidding block combined with legacy bid_price or legacy monetary optimization-goal targets on the same effective package with AMBIGUOUS_BIDDING_POLICY."
|
|
@@ -2296,42 +2301,42 @@
|
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|
"type": "array",
|
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|
"description": "Catalogs this package promotes. Each catalog MUST have a distinct type (e.g., one product catalog, one store catalog). This constraint is enforced at the application level — sellers MUST reject requests containing multiple catalogs of the same type with a validation_error. Makes the package catalog-driven: one budget envelope, platform optimizes across items.",
|
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|
"items": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1catalog.json"
|
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|
}
|
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|
},
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|
"optimization_goals": {
|
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|
"type": "array",
|
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|
"description": "Optimization targets for this package. The seller optimizes delivery toward these goals in priority order. Common pattern: event goals (purchase, install) as primary targets at priority 1; metric goals (clicks, views) as secondary proxy signals at priority 2+.",
|
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|
"items": {
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1optimization-goal.json"
|
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|
},
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|
"minItems": 1
|
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|
},
|
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|
"targeting_overlay": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting-input.json",
|
|
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|
"description": "Optional package-specific targeting input with three states per dimension. Omission inherits targeting already bound to the configured product, a non-null value replaces that dimension, and null explicitly suppresses the configured/product default for that dimension. Null cannot remove inherent product scope: sellers reject a clear the product cannot execute rather than silently retaining the default. Non-null fields MUST be declared in the product's overlay_support unless they were already accepted during discovery. The one fixed-inventory restatement exception is placement_selection equal to the product's complete, explicitly enumerated mode: included placement set: that set is an inherent exact match across discovery, create, and update and does not require overlay_support.placement_selection; partial selection still requires a selectable product. Opaque property_list and collection_list references have no equivalent exception because their membership can change independently and cannot be proven equal from the product wire representation. Package readback echoes the complete effective targeting without null dimensions. A supported value with no current inventory returns PRODUCT_UNAVAILABLE rather than a silent substitute or reprice."
|
|
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|
},
|
|
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|
"audience_evidence_requirements": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1audience-evidence-requirements.json",
|
|
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|
"description": "Buyer policy that the selected product and constructed package MUST satisfy using product audience evidence. This remains planning and suitability evidence, not a targeting instruction. Sellers MUST reject an unsatisfied required policy rather than silently drop it, and a confirmed package MUST include every evidence snapshot used to satisfy this policy in audience_evidence_selections with decision_use package_construction."
|
|
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|
},
|
|
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|
"audience_evidence_pins": {
|
|
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|
"type": "array",
|
|
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|
"description": "Exact immutable evidence snapshots selected by the buyer during discovery. The seller MUST match evidence_id, snapshot_id, version, and content_digest against one published snapshot and MUST reject catalog mutation, snapshot reuse, missing snapshots, or substitutions. Every accepted pin MUST be echoed in the confirmed package's audience_evidence_selections with decision_use package_construction.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1audience-evidence-pin.json"
|
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|
},
|
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|
"minItems": 1
|
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|
},
|
|
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|
"measurement_terms": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1measurement-terms.json",
|
|
2328
2333
|
"description": "Buyer's proposed billing measurement and makegood terms. Overrides product defaults. Seller accepts (echoed on confirmed package), rejects with TERMS_REJECTED, or adjusts. When absent, product's measurement_terms apply."
|
|
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|
},
|
|
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|
"performance_standards": {
|
|
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|
"type": "array",
|
|
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|
"description": "Buyer's proposed performance standards for this package. Overrides product defaults. Seller accepts, rejects with TERMS_REJECTED, or adjusts. When absent, product's performance_standards apply.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1performance-standard.json"
|
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|
},
|
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|
"minItems": 1
|
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|
},
|
|
@@ -2352,7 +2357,7 @@
|
|
|
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|
"description": "Standard metric from the closed `available-metric.json` enum."
|
|
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|
},
|
|
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|
"metric_id": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1available-metric.json",
|
|
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|
"description": "Identifier for the standard metric. MUST be present in the product's `reporting_capabilities.available_metrics`."
|
|
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|
},
|
|
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2363
|
"qualifier": {
|
|
@@ -2360,19 +2365,19 @@
|
|
|
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|
"description": "Disambiguator — same shape as on the response-side `committed_metrics`. Required when the buyer wants to pin a specific measurement path: `viewability_standard` for MRC vs GroupM viewability; `completion_source` for seller- vs vendor-attested `completion_rate`; `attribution_methodology` for how attribution was computed (deterministic_purchase, probabilistic, panel_based, modeled); `attribution_window` for the time window over which outcomes are attributed. See response-side description for full semantics.",
|
|
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|
"properties": {
|
|
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|
"viewability_standard": {
|
|
2363
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1viewability-standard.json"
|
|
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|
},
|
|
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|
"completion_source": {
|
|
2366
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1completion-source.json"
|
|
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|
},
|
|
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|
"attribution_methodology": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1attribution-methodology.json"
|
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|
},
|
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|
"attribution_window": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1duration.json"
|
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|
},
|
|
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|
"lift_dimension": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1lift-dimension.json"
|
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|
}
|
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|
},
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|
"additionalProperties": false
|
|
@@ -2392,11 +2397,11 @@
|
|
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|
"description": "Vendor-defined metric, identified by the tuple `(vendor, metric_id)`."
|
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|
},
|
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|
"vendor": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json",
|
|
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|
"description": "Vendor that defines and computes this metric. The vendor's `brand.json` `agents[type='measurement']` is the canonical anchor."
|
|
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|
},
|
|
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|
"metric_id": {
|
|
2399
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2404
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1vendor-metric-id.json",
|
|
2400
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|
"description": "Identifier for the metric within the vendor's vocabulary. MUST be present in the product's `reporting_capabilities.vendor_metrics` for the same vendor."
|
|
2401
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|
},
|
|
2402
2407
|
"methodology_version": {
|
|
@@ -2408,19 +2413,19 @@
|
|
|
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|
"description": "Optional disambiguator for vendor metrics committed under more than one methodology or window — same closed key set as standard-scope entries.",
|
|
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|
"properties": {
|
|
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|
"viewability_standard": {
|
|
2411
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1viewability-standard.json"
|
|
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|
},
|
|
2413
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|
"completion_source": {
|
|
2414
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2419
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1completion-source.json"
|
|
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|
},
|
|
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|
"attribution_methodology": {
|
|
2417
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1attribution-methodology.json"
|
|
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|
},
|
|
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|
"attribution_window": {
|
|
2420
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1duration.json"
|
|
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|
},
|
|
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|
"lift_dimension": {
|
|
2423
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1lift-dimension.json"
|
|
2424
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|
}
|
|
2425
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|
},
|
|
2426
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|
"additionalProperties": false
|
|
@@ -2454,7 +2459,7 @@
|
|
|
2454
2459
|
"spec": "docs/reference/migration/creatives.mdx#rotation-modes-and-groups"
|
|
2455
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|
},
|
|
2456
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|
"items": {
|
|
2457
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
2462
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1creative-assignment.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
@@ -2464,7 +2469,7 @@
|
|
|
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|
"items": {
|
|
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|
"allOf": [
|
|
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|
{
|
|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1creative-asset.json"
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},
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{
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"not": {
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@@ -2484,11 +2489,11 @@
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|
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"description": "Agency estimate or authorization number for this package. Overrides the media buy-level estimate number when different packages correspond to different agency estimates (e.g., different stations or flights within the same buy)."
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},
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"context": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1context.json",
|
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"description": "Opaque package-level correlation data echoed unchanged in the package response, webhooks, and read surfaces. Buyers targeting mixed seller populations SHOULD include a per-package correlation value here, commonly context.buyer_ref, so responses from legacy sellers that do not echo product_id can still be mapped back to the requested product or line item. Do not use deprecated top-level buyer_ref for v3 correlation."
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},
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"ext": {
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
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}
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},
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"required": [
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@@ -2503,7 +2508,7 @@
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}
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},
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"external:core/format-id.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/format-id.json",
|
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"title": "Format Reference (Structured Object)",
|
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"deprecated": true,
|
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"description": "**DEPRECATED in 3.2.** Legacy named-format reference retained for 3.x compatibility. This JSON object — never a plain string — identifies a format by its declaring agent and local slug, and may carry legacy logical dimensions, pixel ratio, or duration parameters. New products and manifests use canonical `format_options`, `format_kind`, and `format_option_ref`; creative-agent build routing uses `creative.supported_formats[].capability_id`.",
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@@ -2560,7 +2565,7 @@
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}
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},
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"external:core/format-option-ref.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/format-option-ref.json",
|
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"title": "Format Option Reference",
|
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"description": "Discriminated reference to a product format option. The global canonical shape is still named by `format_kind`; this reference selects one concrete product `format_options[]` entry. `scope: \"publisher\"` identifies a publisher-declared catalog option by `{ publisher_domain, format_option_id }`. `scope: \"product\"` identifies a product-local option by `format_option_id`; the enclosing package/product context supplies the namespace.",
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"type": "object",
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@@ -2621,7 +2626,7 @@
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"additionalProperties": true
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},
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"external:core/canonical-format-kind.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/canonical-format-kind.json",
|
|
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"title": "Canonical Format Kind",
|
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"description": "Discriminator naming one of the 15 AdCP 3.2 canonical creative formats, plus `custom` for adopter-defined shapes. AdCP 3.2 adds `audio_vast` for VAST-tag-delivered audio (the standards-conformant profile starts at VAST 4.1, with older versions available only as seller-declared legacy interoperability) and promotes the legacy `multi_state_display` and `multi_placement_takeover` custom shapes to `seller_rendered_stateful_display` and `coordinated_placements`. When `format_kind` is `custom`, the declaration also carries `format_shape` and `format_schema`. The enum mirrors the branches in `product-format-declaration.json` and is closed for producer validation: sellers do not mint ad-hoc values. SDKs may retain unknown future values in tolerant in-memory parsers, but that does not change versioned JSON Schema validation. A seller responding to a 3.1-or-earlier request MUST project away 3.2-only kinds and emit a compatible legacy declaration; a strict older schema correctly rejects an unprojected newer kind. See adcp#3666 and the promotion migration contract in canonical-formats.mdx.",
|
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"type": "string",
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@@ -2645,7 +2650,7 @@
|
|
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]
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},
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"external:enums/pacing.json": {
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/pacing.json",
|
|
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|
"title": "Pacing",
|
|
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|
"description": "Budget pacing strategy",
|
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|
"type": "string",
|
|
@@ -2661,7 +2666,7 @@
|
|
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}
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},
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"external:core/bidding-policy.json": {
|
|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/bidding-policy.json",
|
|
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|
"title": "Bidding Policy",
|
|
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|
"description": "Buyer-authored execution policy for automatic delivery, auction bidding, average outcome cost, or return on ad spend. The containing object determines authored scope: media-buy `bidding` is a complete inherited default and package `bidding` is a complete package override. Sellers MUST preserve authored scope on readback and MUST NOT copy an inherited media-buy policy into package `bidding`. Every monetary field in this block is denominated in the media-buy currency; the selected pricing option supplies the auction unit, never another denomination. Auction-unit identity is the pricing_model plus every canonical billing-event qualifier after defaults are applied: for example CPV view threshold, CPP demographic system/demographic, CPA event tuple, time time_unit, and flat-rate/DOOH parameters. An extension qualifier participates only when its registered extension specification explicitly defines how it contributes to auction-unit identity. A media-buy bid_amount or max_bid is valid only when every inheriting package resolves the same auction-unit identity. Every affected pricing option MUST use the media-buy currency; split currency-mismatched packages into separate buys. Seller-optimized media-buy cost_per/roas bind to the primary budget_allocation.optimization_goals goal. Package-authored cost_per/roas bind to the package primary optimization goal. The primary goal is the earliest array entry among goals with the lowest explicit numeric priority; unprioritized goals follow explicitly prioritized goals; when all priorities are absent, the first entry is primary. In fixed allocation, an inherited media-buy cost_per is valid only when all inheriting packages have compatible primary-goal result units; inherited roas requires value-bearing primary goals on every inheriting package. Canonical ROAS requires each value-bearing event source to declare the media-buy currency in value_currencies; each buy consumes only exact-currency records and sellers MUST NOT convert them. Absence invokes inheritance or provider automatic delivery; `{automatic:true}` is an explicit authored policy that overrides inheritance. Sellers MUST reject unsupported modes, combinations, units, currency, goal bindings, or native placements before any provider mutation and MUST NOT silently translate semantics.",
|
|
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"type": "object",
|
|
@@ -2790,7 +2795,7 @@
|
|
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|
"additionalProperties": false
|
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},
|
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|
"external:core/catalog.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/catalog.json",
|
|
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|
"title": "Catalog",
|
|
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|
"description": "A typed data feed. Catalogs carry the items, locations, stock levels, or pricing that publishers use to render ads. They can be synced to a platform via sync_catalogs (managed lifecycle with approval), provided inline, or fetched from an external URL. The catalog type determines the item schema and can be structural (offering, product, inventory, store, promotion) or vertical-specific (hotel, flight, job, vehicle, real_estate, education, destination, app). Selectors (ids, tags, category, query) filter items regardless of sourcing method.",
|
|
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|
"type": "object",
|
|
@@ -2805,7 +2810,7 @@
|
|
|
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|
"description": "Human-readable name for this catalog (e.g., 'Summer Products 2025', 'Amsterdam Store Locations')."
|
|
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|
},
|
|
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|
"type": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1catalog-type.json",
|
|
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|
"description": "Catalog type. Structural types: 'offering' (AdCP Offering objects), 'product' (ecommerce entries), 'inventory' (stock per location), 'store' (physical locations), 'promotion' (deals and pricing). Vertical types: 'hotel', 'flight', 'job', 'vehicle', 'real_estate', 'education', 'destination', 'app' — each with an industry-specific item schema."
|
|
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|
},
|
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|
"url": {
|
|
@@ -2814,11 +2819,11 @@
|
|
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|
"description": "URL to an external catalog feed. The platform fetches and resolves items from this URL. For offering-type catalogs, the feed contains an array of Offering objects. For other types, the feed format is determined by feed_format. When omitted with type 'product', the platform uses its synced copy of the brand's product catalog."
|
|
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|
},
|
|
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|
"feed_format": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1feed-format.json",
|
|
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|
"description": "Format of the external feed at url. Required when url points to a non-AdCP feed (e.g., Google Merchant Center XML, Meta Product Catalog). Omit for offering-type catalogs where the feed is native AdCP JSON."
|
|
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|
},
|
|
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|
"update_frequency": {
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1update-frequency.json",
|
|
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|
"description": "How often the platform should re-fetch the feed from url. Only applicable when url is provided. Platforms may use this as a hint for polling schedules."
|
|
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|
},
|
|
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|
"items": {
|
|
@@ -2866,20 +2871,20 @@
|
|
|
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|
"type": "array",
|
|
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|
"description": "Event types that represent conversions for items in this catalog. Declares what events the platform should attribute to catalog items — e.g., a job catalog converts via submit_application, a product catalog via purchase. The event's content_ids field carries the item IDs that connect back to catalog items. Use content_id_type to declare what identifier type content_ids values represent.",
|
|
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|
"items": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1event-type.json"
|
|
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|
},
|
|
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|
"minItems": 1,
|
|
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|
"uniqueItems": true
|
|
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|
},
|
|
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|
"content_id_type": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1content-id-type.json",
|
|
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|
"description": "Identifier type that the event's content_ids field should be matched against for items in this catalog. For example, 'gtin' means content_ids values are Global Trade Item Numbers, 'sku' means retailer SKUs. Omit when using a custom identifier scheme not listed in the enum."
|
|
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|
},
|
|
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|
"feed_field_mappings": {
|
|
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|
"type": "array",
|
|
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|
"description": "Declarative normalization rules for external feeds. Maps non-standard feed field names, date formats, price encodings, and image URLs to the AdCP catalog item schema. Applied during sync_catalogs ingestion. Supports field renames, named transforms (date, divide, boolean, split), static literal injection, and assignment of image URLs to typed asset pools.",
|
|
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|
"items": {
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1catalog-field-mapping.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
}
|
|
@@ -3011,7 +3016,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"external:enums/catalog-type.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/catalog-type.json",
|
|
3015
3020
|
"title": "Catalog Type",
|
|
3016
3021
|
"description": "The type of catalog feed. Determines the item schema and how the platform resolves catalog items. Multiple catalog types can be synced to the same account and referenced together in creatives.",
|
|
3017
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|
"type": "string",
|
|
@@ -3032,7 +3037,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"external:enums/feed-format.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/feed-format.json",
|
|
3036
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|
"title": "Feed Format",
|
|
3037
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|
"description": "Catalog feed formats. Determines how the platform (seller) parses items from an external feed URL. Each named value is an externally-documented feed specification a seller parses natively without buyer-supplied feed_field_mappings; values are vendor spec names (proper nouns), not semantic categories. Use `custom` + feed_field_mappings for any feed whose shape is not one of the named formats.",
|
|
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|
"type": "string",
|
|
@@ -3058,7 +3063,7 @@
|
|
|
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|
}
|
|
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|
},
|
|
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|
"external:enums/update-frequency.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/update-frequency.json",
|
|
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|
"title": "Update Frequency",
|
|
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|
"description": "Frequency of product catalog updates",
|
|
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|
"type": "string",
|
|
@@ -3070,7 +3075,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"external:enums/content-id-type.json": {
|
|
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/content-id-type.json",
|
|
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|
"title": "Content ID Type",
|
|
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|
"description": "Identifier type used in content_ids on conversion events to match back to catalog items. Omit when the identifier type is custom or not listed here.",
|
|
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|
"type": "string",
|
|
@@ -3090,7 +3095,7 @@
|
|
|
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]
|
|
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},
|
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|
"external:core/catalog-field-mapping.json": {
|
|
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
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|
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/catalog-field-mapping.json",
|
|
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|
"title": "Catalog Field Mapping",
|
|
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|
"description": "Declares how a field in an external feed maps to the AdCP catalog item schema. Used in sync_catalogs feed_field_mappings to normalize non-AdCP feeds (Google Merchant Center, LinkedIn Jobs XML, hotel XML, etc.) to the standard catalog item schema without requiring the buyer to preprocess every feed. Multiple mappings can assemble a nested object via dot notation (e.g., separate mappings for price.amount and price.currency).",
|
|
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|
"type": "object",
|
|
@@ -3142,7 +3147,7 @@
|
|
|
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|
"description": "Fallback value to use when feed_field is absent, null, or empty. Applied after any transform would have been applied. Allows optional feed fields to have a guaranteed baseline value."
|
|
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|
},
|
|
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|
"ext": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
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|
}
|
|
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|
},
|
|
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|
"allOf": [
|
|
@@ -3233,7 +3238,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"external:core/targeting-input.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/targeting-input.json",
|
|
3237
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|
"title": "Targeting Overlay Input",
|
|
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|
"description": "Request-only targeting mutation input. Each known dimension has three states: omission inherits the product default on create or leaves the stored dimension unchanged on update; null explicitly suppresses the product default on create or clears the stored dimension on update; and a non-null value replaces that dimension and MUST satisfy the corresponding strict targeting.json constraint. Null is a command and MUST NOT appear in discovery criteria, accepted commercial terms, package responses, or package readback. Sellers apply all supplied dimensions atomically and return only the resulting non-null effective targeting state.",
|
|
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|
"type": "object",
|
|
@@ -3241,7 +3246,7 @@
|
|
|
3241
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|
"geo_countries": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_countries"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3251,7 +3256,7 @@
|
|
|
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3256
|
"geo_countries_exclude": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_countries_exclude"
|
|
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|
},
|
|
3256
3261
|
{
|
|
3257
3262
|
"type": "null"
|
|
@@ -3261,7 +3266,7 @@
|
|
|
3261
3266
|
"geo_regions": {
|
|
3262
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|
"anyOf": [
|
|
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{
|
|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_regions"
|
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},
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{
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|
"type": "null"
|
|
@@ -3271,7 +3276,7 @@
|
|
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|
"geo_regions_exclude": {
|
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|
"anyOf": [
|
|
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|
{
|
|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_regions_exclude"
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},
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{
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|
"type": "null"
|
|
@@ -3286,14 +3291,14 @@
|
|
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|
],
|
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|
"description": "Restrict delivery to specific metro areas. Each entry specifies the classification system and target values. Seller must declare supported systems in get_adcp_capabilities.",
|
|
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|
"items": {
|
|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1geo-metro.json"
|
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},
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"minItems": 1
|
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},
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"geo_metros_exclude": {
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"anyOf": [
|
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_metros_exclude"
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|
},
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{
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|
"type": "null"
|
|
@@ -3303,7 +3308,7 @@
|
|
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|
"geo_postal_areas": {
|
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|
"anyOf": [
|
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|
{
|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_postal_areas"
|
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|
},
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{
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|
"type": "null"
|
|
@@ -3313,7 +3318,7 @@
|
|
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"geo_postal_areas_exclude": {
|
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"anyOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_postal_areas_exclude"
|
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|
},
|
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|
{
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|
"type": "null"
|
|
@@ -3323,7 +3328,7 @@
|
|
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|
"geo_places": {
|
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"anyOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_places"
|
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|
},
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|
{
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|
"type": "null"
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|
@@ -3333,7 +3338,7 @@
|
|
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|
"geo_places_exclude": {
|
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"anyOf": [
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{
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_places_exclude"
|
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},
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{
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|
"type": "null"
|
|
@@ -3343,7 +3348,7 @@
|
|
|
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|
"daypart_targets": {
|
|
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|
"anyOf": [
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/daypart_targets"
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3353,7 +3358,7 @@
|
|
|
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|
"axe_include_segment": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/axe_include_segment"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3363,7 +3368,7 @@
|
|
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|
"axe_exclude_segment": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/axe_exclude_segment"
|
|
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|
},
|
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|
{
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|
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|
"type": "null"
|
|
@@ -3373,7 +3378,7 @@
|
|
|
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|
"audience_include": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/audience_include"
|
|
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|
},
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3383,7 +3388,7 @@
|
|
|
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|
"audience_exclude": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/audience_exclude"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3394,7 +3399,7 @@
|
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
"title": "Targeting Signal Groups",
|
|
3397
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1package-signal-targeting-groups.json",
|
|
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|
"description": "Basic Boolean grouping for seller-offered signals. v1 supports a required top-level operator 'all' and child groups with operator 'any' for include groups or 'none' for exclusion groups. Example semantics: group 1 any(A, B) plus group 2 none(C, D) means (A OR B) AND NOT (C OR D). Signal entries reference named signal definitions with signal_ref scope 'product' for product-local signal options or scope 'data_provider' for external signals published in adagents.json signals[]. For simple include-only targeting, send one child group with operator 'any'. Sellers SHOULD reject entries that are not available for the product through inline signal_targeting_options or get_signals, are not active for the account, or exceed the product's signal_targeting_allowed/signal_targeting_rules/product terms. Signal targeting limits are product-scoped, not declared in get_adcp_capabilities, because products may be backed by different ad servers. Sellers MUST echo applied signal_targeting_groups on the resulting package state, including fixed/default selections. Sellers MAY return REQUOTE_REQUIRED when a targeting mutation changes commercial terms."
|
|
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|
},
|
|
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|
{
|
|
@@ -3410,14 +3415,14 @@
|
|
|
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|
"description": "DEPRECATED. Use signal_targeting_groups for package-level signal targeting. Legacy flat signal_targeting remains accepted during the SignalRef migration window but cannot express grouped include/exclude composition or product-scoped pricing.",
|
|
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|
"deprecated": true,
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-targeting.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
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|
"demographics": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/demographics"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3428,7 +3433,7 @@
|
|
|
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|
"anyOf": [
|
|
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|
{
|
|
3430
3435
|
"title": "Targeting Frequency Cap",
|
|
3431
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1frequency-cap.json"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3439,7 +3444,7 @@
|
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
"title": "Targeting Property List",
|
|
3442
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1property-list-ref.json",
|
|
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|
"description": "Reference to a property list for targeting specific properties within this product. The package runs on the intersection of the product's publisher_properties and this list. Sellers SHOULD return a validation error if the product has property_targeting_allowed: false."
|
|
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|
},
|
|
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|
{
|
|
@@ -3450,7 +3455,7 @@
|
|
|
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|
"property_list_exclude": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/property_list_exclude"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3461,7 +3466,7 @@
|
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
"title": "Targeting Collection List",
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1collection-list-ref.json",
|
|
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|
"description": "Reference to a collection list for including specific collections (programs, publications, channels) within this product. The package runs on the intersection of matched collections and this list. Use for inclusion-based collection targeting. Seller must declare support in get_adcp_capabilities."
|
|
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|
},
|
|
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|
{
|
|
@@ -3472,7 +3477,7 @@
|
|
|
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|
"collection_list_exclude": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
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|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/collection_list_exclude"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3482,7 +3487,7 @@
|
|
|
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|
"placement_selection": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/placement_selection"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3493,7 +3498,7 @@
|
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
"title": "Targeting Collection Selection",
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1collection-selection.json",
|
|
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|
"description": "Purchased collection selection within the product. On create, mode selected supplies the complete selected set and mode default uses the product's full bundle. On package readback this is the committed selection sellers MUST echo as concrete selectors, materializing any collection_list composition; collection_list fields remain the buyer-managed list mechanism. In request-side Targeting Input, a non-null value replaces this dimension, omission preserves or inherits it, and null clears it when the product permits that broader inventory set."
|
|
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|
},
|
|
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|
{
|
|
@@ -3504,7 +3509,7 @@
|
|
|
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|
"age_restriction": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/age_restriction"
|
|
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|
},
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3514,7 +3519,7 @@
|
|
|
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|
"device_platform": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/device_platform"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3524,7 +3529,7 @@
|
|
|
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|
"device_platform_exclude": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
3527
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/device_platform_exclude"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3534,7 +3539,7 @@
|
|
|
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|
"device_type": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/device_type"
|
|
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|
},
|
|
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|
{
|
|
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|
"type": "null"
|
|
@@ -3544,7 +3549,7 @@
|
|
|
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|
"device_type_exclude": {
|
|
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|
"anyOf": [
|
|
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|
{
|
|
3547
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/device_type_exclude"
|
|
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|
},
|
|
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{
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"type": "null"
|
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@@ -3554,7 +3559,7 @@
|
|
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|
"browser": {
|
|
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|
"anyOf": [
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/browser"
|
|
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|
},
|
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|
{
|
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|
"type": "null"
|
|
@@ -3564,7 +3569,7 @@
|
|
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|
"browser_exclude": {
|
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|
"anyOf": [
|
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|
{
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/browser_exclude"
|
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|
},
|
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|
{
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|
"type": "null"
|
|
@@ -3574,7 +3579,7 @@
|
|
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|
"store_catchments": {
|
|
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|
"anyOf": [
|
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|
{
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/store_catchments"
|
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|
},
|
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|
{
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|
"type": "null"
|
|
@@ -3584,7 +3589,7 @@
|
|
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|
"geo_proximity": {
|
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|
"anyOf": [
|
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|
{
|
|
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|
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"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting.json/properties/geo_proximity"
|
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|
},
|
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|
{
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|
"type": "null"
|
|
@@ -3599,7 +3604,7 @@
|
|
|
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|
],
|
|
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|
"description": "Restrict to users with specific language preferences using canonical BCP 47 language ranges. Each buyer range is evaluated against a user's language-preference tag with RFC 4647 section 3.3.1 Basic Filtering: 'fr' matches 'fr', 'fr-CA', and 'fr-FR', while 'fr-CA' matches 'fr-CA' and more-specific descendants but not 'fr' or 'fr-FR'. Values use OR logic.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1locale-tag.json"
|
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|
},
|
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|
"minItems": 1
|
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|
},
|
|
@@ -3619,7 +3624,7 @@
|
|
|
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|
"description": "The keyword to target"
|
|
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|
},
|
|
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|
"match_type": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1match-type.json"
|
|
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|
},
|
|
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|
"bid_price": {
|
|
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|
"type": "number",
|
|
@@ -3643,23 +3648,23 @@
|
|
|
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|
],
|
|
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3649
|
"description": "Keywords to exclude from delivery. Queries matching these keywords will not trigger the ad. Each negative keyword is identified by the tuple (keyword, match_type). Seller must declare support in get_adcp_capabilities.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1negative-keyword.json"
|
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|
},
|
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|
"minItems": 1
|
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|
}
|
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|
},
|
|
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|
"allOf": [
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting-unknown-age-eligibility-constraint.json"
|
|
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|
},
|
|
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting-verified-age-basis-constraint.json"
|
|
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|
}
|
|
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|
],
|
|
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|
"additionalProperties": true
|
|
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|
},
|
|
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|
"external:core/targeting.json": {
|
|
3662
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/targeting.json",
|
|
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3668
|
"title": "Targeting Overlay",
|
|
3664
3669
|
"description": "Strict non-null targeting state used during product discovery, commercial snapshots, and media-buy readback. Targeting includes both audience eligibility and purchased-inventory selection: geography, demographics, placements, properties, collections, device compatibility, language, keywords, and other explicit controls. Sellers resolve requested outcomes against inherent product scope or selectable execution. Request-side create and update mutations use targeting-input.json so null can explicitly clear one dimension; resolved effective targeting omits cleared dimensions and MUST NOT contain null. A fresh create/update request MUST be applied exactly or rejected; get_products may instead return a request-scoped configured product with sparse, buyer-reviewable targeting_resolution modifications.",
|
|
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|
"x-adcp-validation": {
|
|
@@ -3722,7 +3727,7 @@
|
|
|
3722
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|
"type": "array",
|
|
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|
"description": "Restrict delivery to specific metro areas. Each entry specifies the classification system and target values. Seller must declare supported systems in get_adcp_capabilities.",
|
|
3724
3729
|
"items": {
|
|
3725
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1geo-metro.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
@@ -3733,7 +3738,7 @@
|
|
|
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|
"type": "object",
|
|
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|
"properties": {
|
|
3735
3740
|
"system": {
|
|
3736
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3741
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1metro-system.json",
|
|
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|
"description": "Metro area classification system (e.g., 'nielsen_dma', 'uk_itl2')"
|
|
3738
3743
|
},
|
|
3739
3744
|
"values": {
|
|
@@ -3757,7 +3762,7 @@
|
|
|
3757
3762
|
"type": "array",
|
|
3758
3763
|
"description": "Restrict delivery to specific postal areas. Prefer the native country + postal system form. The deprecated legacy country-fused postal-system tokens remain accepted for compatibility. Seller must declare supported systems in get_adcp_capabilities.",
|
|
3759
3764
|
"items": {
|
|
3760
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1postal-area.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
@@ -3765,7 +3770,7 @@
|
|
|
3765
3770
|
"type": "array",
|
|
3766
3771
|
"description": "Exclude specific postal areas from delivery. Prefer the native country + postal system form. The deprecated legacy country-fused postal-system tokens remain accepted for compatibility. Seller must declare supported systems in get_adcp_capabilities.",
|
|
3767
3772
|
"items": {
|
|
3768
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1postal-area.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
@@ -3773,7 +3778,7 @@
|
|
|
3773
3778
|
"type": "array",
|
|
3774
3779
|
"description": "Restrict delivery to catalog-backed named places. Values MUST be stable identifiers in the declared system, not display names. Sellers must declare supported systems, countries, and place types in get_adcp_capabilities and reject unsupported entries rather than silently dropping them.",
|
|
3775
3780
|
"items": {
|
|
3776
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1geo-place-area.json",
|
|
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|
"x-adcp-schema-uri": "/schemas/core/geo-place-area.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
@@ -3782,7 +3787,7 @@
|
|
|
3782
3787
|
"type": "array",
|
|
3783
3788
|
"description": "Exclude catalog-backed named places. Uses the same identifier-based shape as geo_places. Sellers MUST reject overlap with geo_places for the same country, system, place_type, and value.",
|
|
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3789
|
"items": {
|
|
3785
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1geo-place-area.json",
|
|
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3791
|
"x-adcp-schema-uri": "/schemas/core/geo-place-area.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
@@ -3791,7 +3796,7 @@
|
|
|
3791
3796
|
"type": "array",
|
|
3792
3797
|
"description": "Restrict delivery to specific time windows. Each entry specifies days of week, an hour range, and an optional timezone that defaults to inventory_local. A concrete IANA zone uses one shared civil-time clock, while inventory_local evaluates each inventory unit in its seller-assigned local timezone. Entries are independent and MAY use different clocks.",
|
|
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3798
|
"items": {
|
|
3794
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1daypart-target.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
@@ -3823,7 +3828,7 @@
|
|
|
3823
3828
|
},
|
|
3824
3829
|
"signal_targeting_groups": {
|
|
3825
3830
|
"title": "Targeting Signal Groups",
|
|
3826
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3831
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1package-signal-targeting-groups.json",
|
|
3827
3832
|
"description": "Basic Boolean grouping for seller-offered signals. v1 supports a required top-level operator 'all' and child groups with operator 'any' for include groups or 'none' for exclusion groups. Example semantics: group 1 any(A, B) plus group 2 none(C, D) means (A OR B) AND NOT (C OR D). Signal entries reference named signal definitions with signal_ref scope 'product' for product-local signal options or scope 'data_provider' for external signals published in adagents.json signals[]. For simple include-only targeting, send one child group with operator 'any'. Sellers SHOULD reject entries that are not available for the product through inline signal_targeting_options or get_signals, are not active for the account, or exceed the product's signal_targeting_allowed/signal_targeting_rules/product terms. Signal targeting limits are product-scoped, not declared in get_adcp_capabilities, because products may be backed by different ad servers. Sellers MUST echo applied signal_targeting_groups on the resulting package state, including fixed/default selections. Sellers MAY return REQUOTE_REQUIRED when a targeting mutation changes commercial terms."
|
|
3828
3833
|
},
|
|
3829
3834
|
"signal_targeting": {
|
|
@@ -3831,43 +3836,43 @@
|
|
|
3831
3836
|
"description": "DEPRECATED. Use signal_targeting_groups for package-level signal targeting. Legacy flat signal_targeting remains accepted during the SignalRef migration window but cannot express grouped include/exclude composition or product-scoped pricing.",
|
|
3832
3837
|
"deprecated": true,
|
|
3833
3838
|
"items": {
|
|
3834
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3839
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-targeting.json"
|
|
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|
},
|
|
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3841
|
"minItems": 1
|
|
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|
},
|
|
3838
3843
|
"demographics": {
|
|
3839
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3844
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1demographic-targeting-intent.json",
|
|
3840
3845
|
"description": "Canonical demographic audience targeting intent with optional constraints on how age may be determined. This is distinct from age_restriction: demographics selects an audience, while age_restriction expresses a legal eligibility or verification floor. Fresh create/update targeting MUST compile exactly or be rejected. During get_products, a seller may offer a different configured predicate only through sparse targeting_resolution modifications on a distinguishable product_id; selecting that product accepts the alternative. Sellers never silently broaden, narrow, default, drop, or substitute the basis."
|
|
3841
3846
|
},
|
|
3842
3847
|
"frequency_cap": {
|
|
3843
3848
|
"title": "Targeting Frequency Cap",
|
|
3844
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3849
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1frequency-cap.json"
|
|
3845
3850
|
},
|
|
3846
3851
|
"property_list": {
|
|
3847
3852
|
"title": "Targeting Property List",
|
|
3848
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3853
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1property-list-ref.json",
|
|
3849
3854
|
"description": "Reference to a property list for targeting specific properties within this product. The package runs on the intersection of the product's publisher_properties and this list. Sellers SHOULD return a validation error if the product has property_targeting_allowed: false."
|
|
3850
3855
|
},
|
|
3851
3856
|
"property_list_exclude": {
|
|
3852
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3857
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1property-list-ref.json",
|
|
3853
3858
|
"description": "Reference to a property list whose properties must not carry the buyer's ads. Matched properties are removed from delivery. Use for brand-safety do-not-run lists (apps, sites). Exclude wins on overlap with property_list, and applies regardless of the product's property_targeting_allowed flag. Seller must declare support in get_adcp_capabilities."
|
|
3854
3859
|
},
|
|
3855
3860
|
"collection_list": {
|
|
3856
3861
|
"title": "Targeting Collection List",
|
|
3857
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3862
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1collection-list-ref.json",
|
|
3858
3863
|
"description": "Reference to a collection list for including specific collections (programs, publications, channels) within this product. The package runs on the intersection of matched collections and this list. Use for inclusion-based collection targeting. Seller must declare support in get_adcp_capabilities."
|
|
3859
3864
|
},
|
|
3860
3865
|
"collection_list_exclude": {
|
|
3861
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3866
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1collection-list-ref.json",
|
|
3862
3867
|
"description": "Reference to a collection list for excluding specific collections (programs, publications, channels) from this product. Matched collections must not carry the buyer's ads. Use for brand safety do-not-air lists. Seller must declare support in get_adcp_capabilities."
|
|
3863
3868
|
},
|
|
3864
3869
|
"placement_selection": {
|
|
3865
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3870
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1placement-selection.json",
|
|
3866
3871
|
"description": "Purchased placement selection within the product. This constrains package inventory; it is distinct from creative_assignments[].placement_refs, which only route individual creatives within the purchased set. On create, mode selected supplies the complete selected set and mode default uses the product default. In request-side Targeting Input, a non-null value replaces this dimension, omission preserves or inherits it, and null clears it when the product permits that broader inventory set."
|
|
3867
3872
|
},
|
|
3868
3873
|
"collection_selection": {
|
|
3869
3874
|
"title": "Targeting Collection Selection",
|
|
3870
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3875
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1collection-selection.json",
|
|
3871
3876
|
"description": "Purchased collection selection within the product. On create, mode selected supplies the complete selected set and mode default uses the product's full bundle. On package readback this is the committed selection sellers MUST echo as concrete selectors, materializing any collection_list composition; collection_list fields remain the buyer-managed list mechanism. In request-side Targeting Input, a non-null value replaces this dimension, omission preserves or inherits it, and null clears it when the product permits that broader inventory set."
|
|
3872
3877
|
},
|
|
3873
3878
|
"age_restriction": {
|
|
@@ -3889,7 +3894,7 @@
|
|
|
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|
"type": "array",
|
|
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|
"description": "Accepted verification methods. If omitted, any method the platform supports is acceptable.",
|
|
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|
"items": {
|
|
3892
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1age-verification-method.json"
|
|
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|
},
|
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|
"minItems": 1
|
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|
}
|
|
@@ -3903,7 +3908,7 @@
|
|
|
3903
3908
|
"type": "array",
|
|
3904
3909
|
"description": "Restrict to specific platforms. Use for technical compatibility (app only works on iOS). Values from Sec-CH-UA-Platform standard, extended for CTV.",
|
|
3905
3910
|
"items": {
|
|
3906
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1device-platform.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
@@ -3911,7 +3916,7 @@
|
|
|
3911
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|
"type": "array",
|
|
3912
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|
"description": "Exclude specific operating-system platforms from delivery. When a platform appears in both device_platform and device_platform_exclude, exclusion wins. Sellers MUST reject a request they cannot enforce rather than silently dropping the exclusion.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3919
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1device-platform.json"
|
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|
},
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|
"minItems": 1
|
|
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|
},
|
|
@@ -3919,7 +3924,7 @@
|
|
|
3919
3924
|
"type": "array",
|
|
3920
3925
|
"description": "Restrict to specific device form factors. Use for campaigns targeting hardware categories rather than operating systems (e.g., mobile-only promotions, CTV campaigns).",
|
|
3921
3926
|
"items": {
|
|
3922
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1device-type.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
@@ -3927,7 +3932,7 @@
|
|
|
3927
3932
|
"type": "array",
|
|
3928
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|
"description": "Exclude specific device form factors from delivery (e.g., exclude CTV for app-install campaigns).",
|
|
3929
3934
|
"items": {
|
|
3930
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3935
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1device-type.json"
|
|
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|
},
|
|
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|
"minItems": 1
|
|
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|
},
|
|
@@ -3935,7 +3940,7 @@
|
|
|
3935
3940
|
"type": "array",
|
|
3936
3941
|
"description": "Restrict delivery to specific canonical browser families in the impression delivery and rendering environment, not the post-click landing-page browser. Values MUST NOT be inferred solely from operating system, device, web/mobile-web inventory, or placement. Values in this array use OR semantics. When browser is supplied, families not listed are ineligible: other includes a seller-recognized family that is not explicitly enumerated, while unknown includes a browser the seller cannot classify into a recognized family. When the same family appears in browser and browser_exclude, exclusion wins. Browser and device constraints intersect; a seller that cannot enforce the exact combination MUST exclude or explicitly reconfigure the product during discovery and MUST reject it at create or update rather than silently widening delivery. Browser versions and seller-native IDs are intentionally unsupported.",
|
|
3937
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|
"items": {
|
|
3938
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3943
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1browser-family.json"
|
|
3939
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|
},
|
|
3940
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|
"minItems": 1,
|
|
3941
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|
"uniqueItems": true
|
|
@@ -3944,7 +3949,7 @@
|
|
|
3944
3949
|
"type": "array",
|
|
3945
3950
|
"description": "Exclude specific canonical browser families from delivery. other excludes seller-recognized families that are not explicitly enumerated; unknown excludes browsers the seller cannot classify into a recognized family. When the same family appears in browser and browser_exclude, exclusion wins. Sellers MUST reject a request they cannot enforce rather than silently dropping the exclusion.",
|
|
3946
3951
|
"items": {
|
|
3947
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
3952
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1browser-family.json"
|
|
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|
},
|
|
3949
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|
"minItems": 1,
|
|
3950
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|
"uniqueItems": true
|
|
@@ -4015,7 +4020,7 @@
|
|
|
4015
4020
|
"description": "Travel time limit."
|
|
4016
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|
},
|
|
4017
4022
|
"unit": {
|
|
4018
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4023
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1travel-time-unit.json"
|
|
4019
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|
}
|
|
4020
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|
},
|
|
4021
4026
|
"required": [
|
|
@@ -4025,7 +4030,7 @@
|
|
|
4025
4030
|
"additionalProperties": false
|
|
4026
4031
|
},
|
|
4027
4032
|
"transport_mode": {
|
|
4028
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4033
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1transport-mode.json",
|
|
4029
4034
|
"description": "Transportation mode for isochrone calculation. Required when travel_time is provided."
|
|
4030
4035
|
},
|
|
4031
4036
|
"radius": {
|
|
@@ -4038,7 +4043,7 @@
|
|
|
4038
4043
|
"description": "Radius distance."
|
|
4039
4044
|
},
|
|
4040
4045
|
"unit": {
|
|
4041
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4046
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1distance-unit.json",
|
|
4042
4047
|
"description": "Distance unit."
|
|
4043
4048
|
}
|
|
4044
4049
|
},
|
|
@@ -4072,7 +4077,7 @@
|
|
|
4072
4077
|
"additionalProperties": false
|
|
4073
4078
|
},
|
|
4074
4079
|
"ext": {
|
|
4075
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4080
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
4076
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|
}
|
|
4077
4082
|
},
|
|
4078
4083
|
"oneOf": [
|
|
@@ -4148,7 +4153,7 @@
|
|
|
4148
4153
|
"type": "array",
|
|
4149
4154
|
"description": "Restrict to users with specific language preferences using canonical BCP 47 language ranges. Each buyer range is evaluated against a user's language-preference tag with RFC 4647 section 3.3.1 Basic Filtering: 'fr' matches 'fr', 'fr-CA', and 'fr-FR', while 'fr-CA' matches 'fr-CA' and more-specific descendants but not 'fr' or 'fr-FR'. Values use OR logic.",
|
|
4150
4155
|
"items": {
|
|
4151
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4156
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1locale-tag.json"
|
|
4152
4157
|
},
|
|
4153
4158
|
"minItems": 1
|
|
4154
4159
|
},
|
|
@@ -4165,7 +4170,7 @@
|
|
|
4165
4170
|
"description": "The keyword to target"
|
|
4166
4171
|
},
|
|
4167
4172
|
"match_type": {
|
|
4168
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4173
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1match-type.json"
|
|
4169
4174
|
},
|
|
4170
4175
|
"bid_price": {
|
|
4171
4176
|
"type": "number",
|
|
@@ -4186,29 +4191,29 @@
|
|
|
4186
4191
|
"type": "array",
|
|
4187
4192
|
"description": "Keywords to exclude from delivery. Queries matching these keywords will not trigger the ad. Each negative keyword is identified by the tuple (keyword, match_type). Seller must declare support in get_adcp_capabilities.",
|
|
4188
4193
|
"items": {
|
|
4189
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4194
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1negative-keyword.json"
|
|
4190
4195
|
},
|
|
4191
4196
|
"minItems": 1
|
|
4192
4197
|
}
|
|
4193
4198
|
},
|
|
4194
4199
|
"allOf": [
|
|
4195
4200
|
{
|
|
4196
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4201
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting-unknown-age-eligibility-constraint.json"
|
|
4197
4202
|
},
|
|
4198
4203
|
{
|
|
4199
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4204
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1targeting-verified-age-basis-constraint.json"
|
|
4200
4205
|
}
|
|
4201
4206
|
],
|
|
4202
4207
|
"additionalProperties": true
|
|
4203
4208
|
},
|
|
4204
4209
|
"external:core/geo-metro.json": {
|
|
4205
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4210
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/geo-metro.json",
|
|
4206
4211
|
"title": "Geo Metro",
|
|
4207
4212
|
"description": "A targeted metro area.",
|
|
4208
4213
|
"type": "object",
|
|
4209
4214
|
"properties": {
|
|
4210
4215
|
"system": {
|
|
4211
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4216
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1metro-system.json",
|
|
4212
4217
|
"description": "Metro area classification system (e.g., 'nielsen_dma', 'uk_itl2')"
|
|
4213
4218
|
},
|
|
4214
4219
|
"values": {
|
|
@@ -4227,7 +4232,7 @@
|
|
|
4227
4232
|
"additionalProperties": false
|
|
4228
4233
|
},
|
|
4229
4234
|
"external:enums/metro-system.json": {
|
|
4230
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4235
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/metro-system.json",
|
|
4231
4236
|
"title": "Metro Area System",
|
|
4232
4237
|
"description": "Metro area classification systems for geographic targeting",
|
|
4233
4238
|
"type": "string",
|
|
@@ -4240,7 +4245,7 @@
|
|
|
4240
4245
|
]
|
|
4241
4246
|
},
|
|
4242
4247
|
"external:core/postal-area.json": {
|
|
4243
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4248
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/postal-area.json",
|
|
4244
4249
|
"title": "Postal Area",
|
|
4245
4250
|
"description": "Postal area values. Prefer the native country + postal system form. Deprecated legacy country-fused postal-system tokens remain accepted for compatibility.",
|
|
4246
4251
|
"anyOf": [
|
|
@@ -4249,7 +4254,7 @@
|
|
|
4249
4254
|
"type": "object",
|
|
4250
4255
|
"allOf": [
|
|
4251
4256
|
{
|
|
4252
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4257
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1postal-country-system.json"
|
|
4253
4258
|
}
|
|
4254
4259
|
],
|
|
4255
4260
|
"properties": {
|
|
@@ -4259,7 +4264,7 @@
|
|
|
4259
4264
|
"description": "ISO 3166-1 alpha-2 country code for the postal values."
|
|
4260
4265
|
},
|
|
4261
4266
|
"system": {
|
|
4262
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4267
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1postal-system.json",
|
|
4263
4268
|
"description": "Country-local postal code system (e.g., 'zip', 'outward', 'plz', 'postal_code')."
|
|
4264
4269
|
},
|
|
4265
4270
|
"values": {
|
|
@@ -4284,7 +4289,7 @@
|
|
|
4284
4289
|
"type": "object",
|
|
4285
4290
|
"properties": {
|
|
4286
4291
|
"system": {
|
|
4287
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4292
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1legacy-postal-system.json",
|
|
4288
4293
|
"deprecated": true,
|
|
4289
4294
|
"description": "Deprecated country-fused postal code system (e.g., 'us_zip', 'gb_outward'). Prefer country + postal-system."
|
|
4290
4295
|
},
|
|
@@ -4306,7 +4311,7 @@
|
|
|
4306
4311
|
]
|
|
4307
4312
|
},
|
|
4308
4313
|
"external:core/postal-country-system.json": {
|
|
4309
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4314
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/postal-country-system.json",
|
|
4310
4315
|
"title": "Postal Country System",
|
|
4311
4316
|
"description": "Valid country-local postal system pairing. Registered countries only accept their registered local systems; countries without a registered local system use postal_code or custom.",
|
|
4312
4317
|
"type": "object",
|
|
@@ -4317,7 +4322,7 @@
|
|
|
4317
4322
|
"description": "ISO 3166-1 alpha-2 country code."
|
|
4318
4323
|
},
|
|
4319
4324
|
"system": {
|
|
4320
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4325
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1postal-system.json",
|
|
4321
4326
|
"description": "Country-local postal code system."
|
|
4322
4327
|
}
|
|
4323
4328
|
},
|
|
@@ -4459,7 +4464,7 @@
|
|
|
4459
4464
|
]
|
|
4460
4465
|
},
|
|
4461
4466
|
"external:enums/postal-system.json": {
|
|
4462
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4467
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/postal-system.json",
|
|
4463
4468
|
"title": "Postal Code System",
|
|
4464
4469
|
"description": "Postal code system names for geographic targeting. Prefer country-local values with an explicit ISO 3166-1 alpha-2 country. Deprecated country-fused values remain in this published enum for 3.x compatibility.",
|
|
4465
4470
|
"type": "string",
|
|
@@ -4490,7 +4495,7 @@
|
|
|
4490
4495
|
]
|
|
4491
4496
|
},
|
|
4492
4497
|
"external:enums/legacy-postal-system.json": {
|
|
4493
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4498
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/legacy-postal-system.json",
|
|
4494
4499
|
"title": "Country-Fused Postal Code System",
|
|
4495
4500
|
"description": "Deprecated country-fused postal code systems for geographic targeting. Prefer postal-system with an explicit ISO 3166-1 alpha-2 country on postal area objects.",
|
|
4496
4501
|
"type": "string",
|
|
@@ -4510,7 +4515,7 @@
|
|
|
4510
4515
|
]
|
|
4511
4516
|
},
|
|
4512
4517
|
"external:core/geo-place-area.json": {
|
|
4513
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4518
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/geo-place-area.json",
|
|
4514
4519
|
"title": "Geographic Place Area",
|
|
4515
4520
|
"description": "A catalog-backed named place target. Values are stable identifiers in the declared system. Entries within geo_places form a union; different geographic inclusion dimensions intersect. value_labels are diagnostic only and MUST NOT be used to resolve targeting.",
|
|
4516
4521
|
"x-adcp-validation": {
|
|
@@ -4528,7 +4533,7 @@
|
|
|
4528
4533
|
"description": "ISO 3166-1 alpha-2 country code containing the place."
|
|
4529
4534
|
},
|
|
4530
4535
|
"system": {
|
|
4531
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4536
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1geo-place-system.json"
|
|
4532
4537
|
},
|
|
4533
4538
|
"system_version": {
|
|
4534
4539
|
"type": "string",
|
|
@@ -4536,7 +4541,7 @@
|
|
|
4536
4541
|
"description": "Optional exact catalog version from the seller's declared supported_versions. When omitted, the seller applies catalog.current_version and MUST echo that version on persisted package state."
|
|
4537
4542
|
},
|
|
4538
4543
|
"place_type": {
|
|
4539
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4544
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1geo-place-type.json"
|
|
4540
4545
|
},
|
|
4541
4546
|
"values": {
|
|
4542
4547
|
"type": "array",
|
|
@@ -4557,7 +4562,7 @@
|
|
|
4557
4562
|
}
|
|
4558
4563
|
},
|
|
4559
4564
|
"ext": {
|
|
4560
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4565
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
4561
4566
|
}
|
|
4562
4567
|
},
|
|
4563
4568
|
"required": [
|
|
@@ -4597,7 +4602,7 @@
|
|
|
4597
4602
|
"additionalProperties": false
|
|
4598
4603
|
},
|
|
4599
4604
|
"external:core/geo-place-system.json": {
|
|
4600
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4605
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/geo-place-system.json",
|
|
4601
4606
|
"title": "Geographic Place Identifier System",
|
|
4602
4607
|
"description": "Collision-safe identifier namespace for geographic places. Registered tokens have protocol-defined semantics. Unregistered systems MUST use an absolute HTTPS URI controlled by the catalog owner; consumers compare URI systems as exact opaque strings.",
|
|
4603
4608
|
"anyOf": [
|
|
@@ -4623,7 +4628,7 @@
|
|
|
4623
4628
|
]
|
|
4624
4629
|
},
|
|
4625
4630
|
"external:core/geo-place-type.json": {
|
|
4626
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4631
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/geo-place-type.json",
|
|
4627
4632
|
"title": "Geographic Place Type",
|
|
4628
4633
|
"description": "Canonical place classification. Registered tokens have protocol-defined meanings. Catalog-specific classifications without a registered mapping MUST use an absolute HTTPS URI controlled by the vocabulary owner; consumers compare URI types as exact opaque strings.",
|
|
4629
4634
|
"anyOf": [
|
|
@@ -4666,7 +4671,7 @@
|
|
|
4666
4671
|
]
|
|
4667
4672
|
},
|
|
4668
4673
|
"external:core/daypart-target.json": {
|
|
4669
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4674
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/daypart-target.json",
|
|
4670
4675
|
"title": "Daypart Target",
|
|
4671
4676
|
"description": "A time window for daypart targeting. Specifies days of week, an hour range, and the civil-time clock used to evaluate it. start_hour is inclusive, end_hour is exclusive (e.g., 6-10 = 6:00am to 10:00am). Follows the Google Ads AdScheduleInfo / DV360 DayPartTargeting pattern.",
|
|
4672
4677
|
"type": "object",
|
|
@@ -4675,7 +4680,7 @@
|
|
|
4675
4680
|
"type": "array",
|
|
4676
4681
|
"description": "Days of week this window applies to. Use multiple days for compact targeting (e.g., monday-friday in one object).",
|
|
4677
4682
|
"items": {
|
|
4678
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4683
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1day-of-week.json"
|
|
4679
4684
|
},
|
|
4680
4685
|
"minItems": 1
|
|
4681
4686
|
},
|
|
@@ -4701,7 +4706,7 @@
|
|
|
4701
4706
|
"const": "inventory_local"
|
|
4702
4707
|
},
|
|
4703
4708
|
{
|
|
4704
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4709
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1iana-timezone.json"
|
|
4705
4710
|
}
|
|
4706
4711
|
]
|
|
4707
4712
|
},
|
|
@@ -4718,7 +4723,7 @@
|
|
|
4718
4723
|
"additionalProperties": false
|
|
4719
4724
|
},
|
|
4720
4725
|
"external:enums/day-of-week.json": {
|
|
4721
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4726
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/day-of-week.json",
|
|
4722
4727
|
"title": "Day of Week",
|
|
4723
4728
|
"description": "Days of the week for daypart targeting",
|
|
4724
4729
|
"type": "string",
|
|
@@ -4733,7 +4738,7 @@
|
|
|
4733
4738
|
]
|
|
4734
4739
|
},
|
|
4735
4740
|
"external:core/iana-timezone.json": {
|
|
4736
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4741
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/iana-timezone.json",
|
|
4737
4742
|
"title": "IANA Timezone Identifier",
|
|
4738
4743
|
"description": "Concrete timezone identifier in the implementation's supported IANA Time Zone Database, such as America/New_York, CET, or UTC.",
|
|
4739
4744
|
"type": "string",
|
|
@@ -4749,7 +4754,7 @@
|
|
|
4749
4754
|
}
|
|
4750
4755
|
},
|
|
4751
4756
|
"external:core/package-signal-targeting-groups.json": {
|
|
4752
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4757
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/package-signal-targeting-groups.json",
|
|
4753
4758
|
"title": "Package Signal Targeting Groups",
|
|
4754
4759
|
"description": "Top-level basic Boolean composition for package signal targeting. The groups-level operator is required; v1 supports operator 'all', meaning every child group must be satisfied. This represents the portable baseline: (any of include group 1) AND (any of include group 2) AND NOT (any of exclude group N).",
|
|
4755
4760
|
"type": "object",
|
|
@@ -4765,7 +4770,7 @@
|
|
|
4765
4770
|
"type": "array",
|
|
4766
4771
|
"description": "Signal targeting groups to evaluate. Use operator 'any' for include groups and 'none' for exclusion groups.",
|
|
4767
4772
|
"items": {
|
|
4768
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4773
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1package-signal-targeting-group.json"
|
|
4769
4774
|
},
|
|
4770
4775
|
"minItems": 1
|
|
4771
4776
|
}
|
|
@@ -4777,7 +4782,7 @@
|
|
|
4777
4782
|
"additionalProperties": true
|
|
4778
4783
|
},
|
|
4779
4784
|
"external:core/package-signal-targeting-group.json": {
|
|
4780
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4785
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/package-signal-targeting-group.json",
|
|
4781
4786
|
"title": "Package Signal Targeting Group",
|
|
4782
4787
|
"description": "A basic Boolean group of package-level signal targeting entries. 'any' means the user must match at least one signal in the group. 'none' means the user must match none of the signals in the group. Use groups for portable include/exclude composition such as (A OR B) AND NOT (C OR D).",
|
|
4783
4788
|
"type": "object",
|
|
@@ -4794,7 +4799,7 @@
|
|
|
4794
4799
|
"type": "array",
|
|
4795
4800
|
"description": "Signal targeting entries evaluated by this group. Each entry uses the package signal targeting shape, including signal_ref, value expression, and optional pricing, execution-handle, or activation fields.",
|
|
4796
4801
|
"items": {
|
|
4797
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4802
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1package-signal-targeting.json"
|
|
4798
4803
|
},
|
|
4799
4804
|
"minItems": 1
|
|
4800
4805
|
}
|
|
@@ -4806,13 +4811,13 @@
|
|
|
4806
4811
|
"additionalProperties": true
|
|
4807
4812
|
},
|
|
4808
4813
|
"external:core/package-signal-targeting.json": {
|
|
4809
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4814
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/package-signal-targeting.json",
|
|
4810
4815
|
"title": "Package Signal Targeting",
|
|
4811
4816
|
"description": "Buy-time selection of one seller-offered signal inside a package signal targeting group. The signal_ref uses scope 'product' for a product-local signal option, scope 'data_provider' for a signal defined in a data provider's published adagents.json signals[], or scope 'signal_source' for a source-native signal that is not published in adagents.json signals[]. The selected product's inline Product.signal_targeting_options, get_signals feed when inline options are omitted, and signal_targeting_rules define buy-time eligibility. Inclusion and exclusion are controlled by the parent group operator: use operator 'any' to include users matching the signal expression and operator 'none' to exclude users matching the signal expression. For binary signals, value MUST be true; do not use value=false for exclusion inside signal_targeting_groups. Use audience_include/audience_exclude only for buyer-managed first-party audiences registered through sync_audiences.",
|
|
4812
4817
|
"type": "object",
|
|
4813
4818
|
"allOf": [
|
|
4814
4819
|
{
|
|
4815
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4820
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-targeting-expression.json"
|
|
4816
4821
|
}
|
|
4817
4822
|
],
|
|
4818
4823
|
"properties": {
|
|
@@ -4827,14 +4832,14 @@
|
|
|
4827
4832
|
"x-entity": "signal_activation_id"
|
|
4828
4833
|
},
|
|
4829
4834
|
"activation_key": {
|
|
4830
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4835
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1activation-key.json",
|
|
4831
4836
|
"description": "Destination-specific activation key returned by get_signals or activate_signal. Usually omitted for seller-offered signals selected directly through the same seller; include only when the selected signal was separately activated and the seller requires the activation key to correlate the package selection."
|
|
4832
4837
|
}
|
|
4833
4838
|
},
|
|
4834
4839
|
"additionalProperties": true
|
|
4835
4840
|
},
|
|
4836
4841
|
"external:core/signal-targeting-expression.json": {
|
|
4837
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4842
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/signal-targeting-expression.json",
|
|
4838
4843
|
"title": "Signal Targeting Expression",
|
|
4839
4844
|
"description": "Predicate over a named signal definition. Signals are typed dimensions, similar to feature values: binary signals match true, categorical signals match one of a set of values, and numeric signals match a range. In package signal targeting groups, include/exclude semantics are controlled by the parent group operator, not by negating the expression.",
|
|
4840
4845
|
"discriminator": {
|
|
@@ -4846,7 +4851,7 @@
|
|
|
4846
4851
|
"description": "Binary signal expression. In grouped package targeting, value is always true; use a parent group with operator 'none' for exclusion.",
|
|
4847
4852
|
"properties": {
|
|
4848
4853
|
"signal_ref": {
|
|
4849
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4854
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-ref.json",
|
|
4850
4855
|
"description": "Named signal being targeted."
|
|
4851
4856
|
},
|
|
4852
4857
|
"value_type": {
|
|
@@ -4872,7 +4877,7 @@
|
|
|
4872
4877
|
"description": "Categorical signal expression - target users with one of the listed values.",
|
|
4873
4878
|
"properties": {
|
|
4874
4879
|
"signal_ref": {
|
|
4875
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4880
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-ref.json",
|
|
4876
4881
|
"description": "Named signal being targeted."
|
|
4877
4882
|
},
|
|
4878
4883
|
"value_type": {
|
|
@@ -4901,7 +4906,7 @@
|
|
|
4901
4906
|
"description": "Numeric signal expression - target users within a value range. At least one of min_value or max_value is required. If both min_value and max_value are provided, min_value MUST be <= max_value.",
|
|
4902
4907
|
"properties": {
|
|
4903
4908
|
"signal_ref": {
|
|
4904
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
4909
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-ref.json",
|
|
4905
4910
|
"description": "Named signal being targeted."
|
|
4906
4911
|
},
|
|
4907
4912
|
"value_type": {
|
|
@@ -4939,7 +4944,7 @@
|
|
|
4939
4944
|
]
|
|
4940
4945
|
},
|
|
4941
4946
|
"external:core/signal-ref.json": {
|
|
4942
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
4947
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/signal-ref.json",
|
|
4943
4948
|
"title": "Signal Ref",
|
|
4944
4949
|
"description": "Reference to a named signal definition. Uses scope as discriminator: 'data_provider' for a signal resolved through published adagents.json signals[], 'signal_source' for a source-native signal resolved through the issuing signal source, or 'product' for a product-local signal option. Scope is the resolution path, not provenance; authoritative enrichment lives on the seller, signal source, or data-provider signal definition, not on this reference.",
|
|
4945
4950
|
"x-entity": "signal",
|
|
@@ -5102,7 +5107,7 @@
|
|
|
5102
5107
|
]
|
|
5103
5108
|
},
|
|
5104
5109
|
"external:core/activation-key.json": {
|
|
5105
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5110
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/activation-key.json",
|
|
5106
5111
|
"title": "Activation Key",
|
|
5107
5112
|
"description": "Universal identifier for using a signal on a destination platform. Can be either a segment ID or a key-value pair depending on the platform's targeting mechanism.",
|
|
5108
5113
|
"type": "object",
|
|
@@ -5154,7 +5159,7 @@
|
|
|
5154
5159
|
]
|
|
5155
5160
|
},
|
|
5156
5161
|
"external:core/signal-targeting.json": {
|
|
5157
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5162
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/signal-targeting.json",
|
|
5158
5163
|
"title": "Signal Targeting",
|
|
5159
5164
|
"description": "Targeting constraint for a specific signal. Uses value_type as discriminator to determine the targeting expression format.",
|
|
5160
5165
|
"discriminator": {
|
|
@@ -5166,11 +5171,11 @@
|
|
|
5166
5171
|
"description": "Binary signal targeting - user either matches or doesn't",
|
|
5167
5172
|
"properties": {
|
|
5168
5173
|
"signal_ref": {
|
|
5169
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5174
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-ref.json",
|
|
5170
5175
|
"description": "The signal to target. New targeting constraints SHOULD use signal_ref."
|
|
5171
5176
|
},
|
|
5172
5177
|
"signal_id": {
|
|
5173
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5178
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-id.json",
|
|
5174
5179
|
"description": "DEPRECATED. Use signal_ref instead. Legacy SignalId retained for compatibility with older clients.",
|
|
5175
5180
|
"deprecated": true
|
|
5176
5181
|
},
|
|
@@ -5207,11 +5212,11 @@
|
|
|
5207
5212
|
"description": "Categorical signal targeting - target users with specific values",
|
|
5208
5213
|
"properties": {
|
|
5209
5214
|
"signal_ref": {
|
|
5210
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5215
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-ref.json",
|
|
5211
5216
|
"description": "The signal to target. New targeting constraints SHOULD use signal_ref."
|
|
5212
5217
|
},
|
|
5213
5218
|
"signal_id": {
|
|
5214
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5219
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-id.json",
|
|
5215
5220
|
"description": "DEPRECATED. Use signal_ref instead. Legacy SignalId retained for compatibility with older clients.",
|
|
5216
5221
|
"deprecated": true
|
|
5217
5222
|
},
|
|
@@ -5252,11 +5257,11 @@
|
|
|
5252
5257
|
"description": "Numeric signal targeting - target users within a value range. If min_value is provided, it must be <= max_value. Values should be within the signal's defined range (see signal definition).",
|
|
5253
5258
|
"properties": {
|
|
5254
5259
|
"signal_ref": {
|
|
5255
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5260
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-ref.json",
|
|
5256
5261
|
"description": "The signal to target. New targeting constraints SHOULD use signal_ref."
|
|
5257
5262
|
},
|
|
5258
5263
|
"signal_id": {
|
|
5259
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5264
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1signal-id.json",
|
|
5260
5265
|
"description": "DEPRECATED. Use signal_ref instead. Legacy SignalId retained for compatibility with older clients.",
|
|
5261
5266
|
"deprecated": true
|
|
5262
5267
|
},
|
|
@@ -5294,7 +5299,7 @@
|
|
|
5294
5299
|
]
|
|
5295
5300
|
},
|
|
5296
5301
|
"external:core/signal-id.json": {
|
|
5297
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5302
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/signal-id.json",
|
|
5298
5303
|
"title": "Signal ID",
|
|
5299
5304
|
"description": "DEPRECATED. Use SignalRef for new discovery, activation, and media-buy signal identity surfaces. Legacy universal signal identifier used by older Signals Protocol clients. Uses 'source' as discriminator: 'catalog' for signals from a data provider's published catalog (verifiable), or 'agent' for signals native to a signal source identified by agent_url.",
|
|
5300
5305
|
"deprecated": true,
|
|
@@ -5360,7 +5365,7 @@
|
|
|
5360
5365
|
]
|
|
5361
5366
|
},
|
|
5362
5367
|
"external:core/demographic-targeting-intent.json": {
|
|
5363
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5368
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/demographic-targeting-intent.json",
|
|
5364
5369
|
"title": "Demographic Targeting Intent",
|
|
5365
5370
|
"description": "Portable demographic targeting intent plus buyer constraints on how the seller may determine user eligibility. The age predicate retains its canonical interval meaning; accepted_bases narrows execution provenance without changing which ages are requested.",
|
|
5366
5371
|
"type": "object",
|
|
@@ -5368,7 +5373,7 @@
|
|
|
5368
5373
|
"age": {
|
|
5369
5374
|
"allOf": [
|
|
5370
5375
|
{
|
|
5371
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5376
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1demographic-age-range.json"
|
|
5372
5377
|
},
|
|
5373
5378
|
{
|
|
5374
5379
|
"type": "object",
|
|
@@ -5377,7 +5382,7 @@
|
|
|
5377
5382
|
"type": "array",
|
|
5378
5383
|
"description": "User-level age determination bases the buyer permits for this predicate. Sellers MUST use only these bases or reject the request; they MUST NOT silently fall back to another basis. When omitted, the buyer imposes no determination-basis constraint beyond product capability and any age_restriction. population_estimate is structurally unavailable because aggregate evidence cannot identify an eligible user.",
|
|
5379
5384
|
"items": {
|
|
5380
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5385
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1age-determination-basis.json"
|
|
5381
5386
|
},
|
|
5382
5387
|
"minItems": 1,
|
|
5383
5388
|
"uniqueItems": true
|
|
@@ -5386,7 +5391,7 @@
|
|
|
5386
5391
|
"type": "array",
|
|
5387
5392
|
"description": "Verification methods acceptable when verified is an accepted basis. This field narrows verified demographic execution; age_restriction.accepted_methods independently governs legal eligibility and the two sets are intersected when both are present.",
|
|
5388
5393
|
"items": {
|
|
5389
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5394
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1age-verification-method.json"
|
|
5390
5395
|
},
|
|
5391
5396
|
"minItems": 1,
|
|
5392
5397
|
"uniqueItems": true
|
|
@@ -5424,7 +5429,7 @@
|
|
|
5424
5429
|
"additionalProperties": true
|
|
5425
5430
|
},
|
|
5426
5431
|
"external:core/demographic-age-range.json": {
|
|
5427
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5432
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/demographic-age-range.json",
|
|
5428
5433
|
"title": "Demographic Age Range",
|
|
5429
5434
|
"description": "A canonical audience-age predicate in completed integer years. min and max are inclusive; omitting one bound means no restriction in that direction. At least one bound is required. include_unknown is always explicit because people whose age is unavailable are not members of any numeric interval. Implementations MUST reject min greater than max; JSON Schema draft-07 cannot compare sibling numeric values.",
|
|
5430
5435
|
"type": "object",
|
|
@@ -5464,7 +5469,7 @@
|
|
|
5464
5469
|
"additionalProperties": true
|
|
5465
5470
|
},
|
|
5466
5471
|
"external:enums/age-determination-basis.json": {
|
|
5467
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5472
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/age-determination-basis.json",
|
|
5468
5473
|
"title": "Age Determination Basis",
|
|
5469
5474
|
"description": "User-level bases that may resolve age for demographic targeting execution. Population estimates are deliberately absent because aggregate composition cannot establish an individual impression's age.",
|
|
5470
5475
|
"type": "string",
|
|
@@ -5480,7 +5485,7 @@
|
|
|
5480
5485
|
}
|
|
5481
5486
|
},
|
|
5482
5487
|
"external:enums/age-verification-method.json": {
|
|
5483
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5488
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/age-verification-method.json",
|
|
5484
5489
|
"title": "Age Verification Method",
|
|
5485
5490
|
"description": "Methods for verifying user age for compliance. Does not include 'inferred' as it is not accepted for regulatory compliance.",
|
|
5486
5491
|
"type": "string",
|
|
@@ -5493,7 +5498,7 @@
|
|
|
5493
5498
|
]
|
|
5494
5499
|
},
|
|
5495
5500
|
"external:core/property-list-ref.json": {
|
|
5496
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5501
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/property-list-ref.json",
|
|
5497
5502
|
"title": "Property List Reference",
|
|
5498
5503
|
"description": "Reference to an externally managed property list. Enables passing large property sets (50,000+) without embedding them in requests. The receiving agent fetches and caches the list independently.",
|
|
5499
5504
|
"type": "object",
|
|
@@ -5521,7 +5526,7 @@
|
|
|
5521
5526
|
"additionalProperties": false
|
|
5522
5527
|
},
|
|
5523
5528
|
"external:core/collection-list-ref.json": {
|
|
5524
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5529
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/collection-list-ref.json",
|
|
5525
5530
|
"title": "Collection List Reference",
|
|
5526
5531
|
"description": "Reference to an externally managed collection list. Enables passing large collection exclusion/inclusion sets without embedding them in requests. The receiving agent fetches and caches the list independently.",
|
|
5527
5532
|
"type": "object",
|
|
@@ -5549,7 +5554,7 @@
|
|
|
5549
5554
|
"additionalProperties": false
|
|
5550
5555
|
},
|
|
5551
5556
|
"external:core/placement-selection.json": {
|
|
5552
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5557
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/placement-selection.json",
|
|
5553
5558
|
"title": "Placement Selection",
|
|
5554
5559
|
"description": "Complete purchased placement set within a product. This is inventory targeting, not creative routing: creative_assignments[].placement_refs route a creative only within this purchased set. Requests use mode selected to name the complete required set or mode default to accept the product/seller default. Across discovery, create, and update, a selected set is satisfied inherently when it exactly equals a fixed product's complete included placement set; this exact restatement does not require overlay_support.placement_selection, while partial selection does. Included placements are never independently selectable. Products with any fixed mode:included placement cannot advertise selectable placement overlay support because the fixed placement would make a partial buyer-selected set incomplete; sellers expose separately selectable inventory when needed. Successful package readback MUST echo the committed selected set. Sellers reject unknown, duplicate, cross-publisher, incompatible, or partially applicable refs rather than silently changing the selection.",
|
|
5555
5560
|
"type": "object",
|
|
@@ -5573,7 +5578,7 @@
|
|
|
5573
5578
|
{
|
|
5574
5579
|
"allOf": [
|
|
5575
5580
|
{
|
|
5576
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5581
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1placement-ref.json"
|
|
5577
5582
|
},
|
|
5578
5583
|
{
|
|
5579
5584
|
"required": [
|
|
@@ -5583,7 +5588,7 @@
|
|
|
5583
5588
|
]
|
|
5584
5589
|
},
|
|
5585
5590
|
{
|
|
5586
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5591
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1placement-identity.json"
|
|
5587
5592
|
}
|
|
5588
5593
|
]
|
|
5589
5594
|
},
|
|
@@ -5591,7 +5596,7 @@
|
|
|
5591
5596
|
"uniqueItems": true
|
|
5592
5597
|
},
|
|
5593
5598
|
"ext": {
|
|
5594
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5599
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
5595
5600
|
}
|
|
5596
5601
|
},
|
|
5597
5602
|
"required": [
|
|
@@ -5609,7 +5614,7 @@
|
|
|
5609
5614
|
"const": "default"
|
|
5610
5615
|
},
|
|
5611
5616
|
"ext": {
|
|
5612
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5617
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
5613
5618
|
}
|
|
5614
5619
|
},
|
|
5615
5620
|
"required": [
|
|
@@ -5620,7 +5625,7 @@
|
|
|
5620
5625
|
]
|
|
5621
5626
|
},
|
|
5622
5627
|
"external:core/placement-ref.json": {
|
|
5623
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5628
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/placement-ref.json",
|
|
5624
5629
|
"title": "Placement Reference",
|
|
5625
5630
|
"description": "Legacy-compatible product-context reference to a placement. For publisher-catalog placements, publisher_domain plus placement_id resolves the declaration in that publisher's adagents.json. For seller-inline placements, the enclosing seller and product supply scope. When publisher_domain is omitted on legacy inputs, receivers MAY interpret the ID relative to the enclosing single-publisher product. Use placement-identity.json when a self-contained cross-document identity is required.",
|
|
5626
5631
|
"type": "object",
|
|
@@ -5642,7 +5647,7 @@
|
|
|
5642
5647
|
"additionalProperties": true
|
|
5643
5648
|
},
|
|
5644
5649
|
"external:core/placement-identity.json": {
|
|
5645
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5650
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/placement-identity.json",
|
|
5646
5651
|
"title": "Placement Identity",
|
|
5647
5652
|
"description": "Self-contained identity for either a publisher-catalog placement or a sales-agent-defined inline placement. The discriminator names which authority owns placement_id.",
|
|
5648
5653
|
"oneOf": [
|
|
@@ -5681,7 +5686,7 @@
|
|
|
5681
5686
|
"const": "seller_inline"
|
|
5682
5687
|
},
|
|
5683
5688
|
"seller_agent": {
|
|
5684
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5689
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1seller-agent-ref.json",
|
|
5685
5690
|
"description": "Sales agent that defines and maintains the inline placement namespace."
|
|
5686
5691
|
},
|
|
5687
5692
|
"placement_id": {
|
|
@@ -5701,7 +5706,7 @@
|
|
|
5701
5706
|
]
|
|
5702
5707
|
},
|
|
5703
5708
|
"external:core/seller-agent-ref.json": {
|
|
5704
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5709
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/seller-agent-ref.json",
|
|
5705
5710
|
"title": "Seller Agent Reference",
|
|
5706
5711
|
"description": "Structured reference to a seller agent. The canonical identifier is the agent's URL as declared in the property publisher's adagents.json `authorized_agents[].url`. The optional `id` slot is reserved for a future registry-assigned stable identifier; it is not used today. This shape mirrors `format-id` and `ProviderEntry` — URL-first, with an ID slot for forward compatibility.",
|
|
5707
5712
|
"x-status": "experimental",
|
|
@@ -5730,7 +5735,7 @@
|
|
|
5730
5735
|
]
|
|
5731
5736
|
},
|
|
5732
5737
|
"external:core/collection-selection.json": {
|
|
5733
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5738
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/collection-selection.json",
|
|
5734
5739
|
"title": "Collection Selection",
|
|
5735
5740
|
"description": "Complete purchased collection set within a product. Mode selected names the complete required set (partial selection requires product collection_targeting_allowed: true; exactly restating the full bundle is an inherent match); mode default accepts the product's full bundle. Package readback MUST echo the committed selection here as concrete selectors, materializing any collection_list composition; a purchase made with mode default therefore reads back as mode selected naming the product's complete bundle. Rejection of a schema-valid selector that references an unknown collection_id or publisher_domain uses REFERENCE_NOT_FOUND per the error-code registry (INVALID_REQUEST applies only to schema-invalid shapes such as a selected-mode item omitting collection_ids). Sellers reject unknown, duplicate, or partially applicable selectors rather than silently changing the selection.",
|
|
5736
5741
|
"type": "object",
|
|
@@ -5752,7 +5757,7 @@
|
|
|
5752
5757
|
"items": {
|
|
5753
5758
|
"allOf": [
|
|
5754
5759
|
{
|
|
5755
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5760
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1collection-selector.json"
|
|
5756
5761
|
},
|
|
5757
5762
|
{
|
|
5758
5763
|
"required": [
|
|
@@ -5765,7 +5770,7 @@
|
|
|
5765
5770
|
"uniqueItems": true
|
|
5766
5771
|
},
|
|
5767
5772
|
"ext": {
|
|
5768
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5773
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
5769
5774
|
}
|
|
5770
5775
|
},
|
|
5771
5776
|
"required": [
|
|
@@ -5783,7 +5788,7 @@
|
|
|
5783
5788
|
"const": "default"
|
|
5784
5789
|
},
|
|
5785
5790
|
"ext": {
|
|
5786
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5791
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
5787
5792
|
}
|
|
5788
5793
|
},
|
|
5789
5794
|
"required": [
|
|
@@ -5794,7 +5799,7 @@
|
|
|
5794
5799
|
]
|
|
5795
5800
|
},
|
|
5796
5801
|
"external:core/collection-selector.json": {
|
|
5797
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5802
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/collection-selector.json",
|
|
5798
5803
|
"title": "Collection Selector",
|
|
5799
5804
|
"description": "References collections declared in an adagents.json. Buyers resolve full collection objects by fetching the adagents.json at the given domain and matching collection_ids against its collections array. When collection_ids is omitted, the selector references every collection declared in that adagents.json — the bulk-grant form for authorization scoping (e.g., a host authorizing a channel owner's sales agent for all of the owner's collections without tracking owner-assigned IDs).",
|
|
5800
5805
|
"type": "object",
|
|
@@ -5820,7 +5825,7 @@
|
|
|
5820
5825
|
"additionalProperties": true
|
|
5821
5826
|
},
|
|
5822
5827
|
"external:enums/device-platform.json": {
|
|
5823
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5828
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/device-platform.json",
|
|
5824
5829
|
"title": "Device Platform",
|
|
5825
5830
|
"description": "Operating system platforms for device targeting. Browser values from Sec-CH-UA-Platform standard, extended for CTV.",
|
|
5826
5831
|
"type": "string",
|
|
@@ -5840,7 +5845,7 @@
|
|
|
5840
5845
|
]
|
|
5841
5846
|
},
|
|
5842
5847
|
"external:enums/device-type.json": {
|
|
5843
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5848
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/device-type.json",
|
|
5844
5849
|
"title": "Device Type",
|
|
5845
5850
|
"description": "Device form factor categories for targeting and reporting. Complements device-platform (operating system) with hardware classification. OpenRTB mapping: 1 (Mobile/Tablet General) → mobile, 2 (PC) → desktop, 4 (Phone) → mobile, 5 (Tablet) → tablet, 6 (Connected Device) → ctv, 7 (Set Top Box) → ctv. DOOH inventory uses dooh.",
|
|
5846
5851
|
"type": "string",
|
|
@@ -5854,7 +5859,7 @@
|
|
|
5854
5859
|
]
|
|
5855
5860
|
},
|
|
5856
5861
|
"external:enums/browser-family.json": {
|
|
5857
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5862
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/browser-family.json",
|
|
5858
5863
|
"title": "Browser Family",
|
|
5859
5864
|
"description": "Portable browser families for targeting the impression delivery and rendering environment, not a post-click landing-page browser. Values identify browser families, not versions or seller-native browser IDs, and MUST NOT be inferred solely from operating system, device, web/mobile-web inventory, or placement. android_webview means an impression reliably classified as rendering in Android WebView. other means a seller-recognized browser family that is not explicitly enumerated; unknown means the seller cannot classify the browser into a recognized family.",
|
|
5860
5865
|
"type": "string",
|
|
@@ -5871,7 +5876,7 @@
|
|
|
5871
5876
|
]
|
|
5872
5877
|
},
|
|
5873
5878
|
"external:enums/travel-time-unit.json": {
|
|
5874
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5879
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/travel-time-unit.json",
|
|
5875
5880
|
"title": "Travel Time Unit",
|
|
5876
5881
|
"description": "Time unit for isochrone (travel-time catchment) calculations.",
|
|
5877
5882
|
"type": "string",
|
|
@@ -5885,7 +5890,7 @@
|
|
|
5885
5890
|
}
|
|
5886
5891
|
},
|
|
5887
5892
|
"external:enums/transport-mode.json": {
|
|
5888
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5893
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/transport-mode.json",
|
|
5889
5894
|
"title": "Transport Mode",
|
|
5890
5895
|
"description": "Transportation modes for isochrone-based catchment area calculations. Determines how travel time translates to geographic reach.",
|
|
5891
5896
|
"type": "string",
|
|
@@ -5903,7 +5908,7 @@
|
|
|
5903
5908
|
}
|
|
5904
5909
|
},
|
|
5905
5910
|
"external:enums/distance-unit.json": {
|
|
5906
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5911
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/distance-unit.json",
|
|
5907
5912
|
"title": "Distance Unit",
|
|
5908
5913
|
"description": "Units of distance measurement for radius-based catchment areas.",
|
|
5909
5914
|
"type": "string",
|
|
@@ -5919,7 +5924,7 @@
|
|
|
5919
5924
|
}
|
|
5920
5925
|
},
|
|
5921
5926
|
"external:core/locale-tag.json": {
|
|
5922
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5927
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/locale-tag.json",
|
|
5923
5928
|
"title": "Language Tag",
|
|
5924
5929
|
"description": "A well-formed BCP 47 language tag used by AdCP only as language identity. Script and region may refine that identity; other valid BCP 47 subtags remain part of tag matching but do not make this a general locale-settings object. It does not determine currency, time zone, number/date formatting, market, or legal jurisdiction. The AdCP canonical wire profile requires lower-case language and variants, title-case script, and upper-case region (for example `en-US`, `zh-Hant-TW`, or `x-private`). RFC 5646 comparisons are case-insensitive and its case regularization is optional; AdCP intentionally requires this stricter single wire spelling and receivers MUST reject differently cased tags rather than silently normalizing them. The schema pattern enforces the AdCP casing profile and extension structure for commonly used tags; conforming receivers additionally validate the complete RFC 5646 grammar and registry rules. Every new AdCP field carrying BCP 47 language identity or a concrete language range MUST reference this schema instead of declaring independent string constraints.",
|
|
5925
5930
|
"x-adcp-validation": {
|
|
@@ -5944,7 +5949,7 @@
|
|
|
5944
5949
|
]
|
|
5945
5950
|
},
|
|
5946
5951
|
"external:enums/match-type.json": {
|
|
5947
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5952
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/match-type.json",
|
|
5948
5953
|
"title": "Match Type",
|
|
5949
5954
|
"description": "Keyword targeting match type. broad: ads may serve on queries semantically related to the keyword. phrase: ads serve when the query contains the keyword phrase. exact: ads serve only when the query matches the keyword exactly.",
|
|
5950
5955
|
"type": "string",
|
|
@@ -5960,7 +5965,7 @@
|
|
|
5960
5965
|
}
|
|
5961
5966
|
},
|
|
5962
5967
|
"external:core/negative-keyword.json": {
|
|
5963
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5968
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/negative-keyword.json",
|
|
5964
5969
|
"title": "Negative Keyword",
|
|
5965
5970
|
"description": "An excluded keyword.",
|
|
5966
5971
|
"type": "object",
|
|
@@ -5971,7 +5976,7 @@
|
|
|
5971
5976
|
"description": "The keyword to exclude"
|
|
5972
5977
|
},
|
|
5973
5978
|
"match_type": {
|
|
5974
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
5979
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1match-type.json"
|
|
5975
5980
|
}
|
|
5976
5981
|
},
|
|
5977
5982
|
"required": [
|
|
@@ -5981,7 +5986,7 @@
|
|
|
5981
5986
|
"additionalProperties": false
|
|
5982
5987
|
},
|
|
5983
5988
|
"external:core/targeting-unknown-age-eligibility-constraint.json": {
|
|
5984
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
5989
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/targeting-unknown-age-eligibility-constraint.json",
|
|
5985
5990
|
"title": "Targeting Unknown Age Eligibility Constraint",
|
|
5986
5991
|
"description": "Unknown-age delivery cannot satisfy a minimum-age eligibility policy. When demographic audience targeting and age_restriction are both present, include_unknown must be false.",
|
|
5987
5992
|
"if": {
|
|
@@ -6007,7 +6012,7 @@
|
|
|
6007
6012
|
}
|
|
6008
6013
|
},
|
|
6009
6014
|
"external:core/targeting-verified-age-basis-constraint.json": {
|
|
6010
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6015
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/targeting-verified-age-basis-constraint.json",
|
|
6011
6016
|
"title": "Targeting Verified Age Basis Constraint",
|
|
6012
6017
|
"description": "A legal verification requirement always narrows demographic targeting. When the buyer supplies accepted_bases and age_restriction requires verification, verified must be accepted; otherwise the constraints have an empty intersection and the request is invalid.",
|
|
6013
6018
|
"if": {
|
|
@@ -6059,7 +6064,7 @@
|
|
|
6059
6064
|
}
|
|
6060
6065
|
},
|
|
6061
6066
|
"external:core/audience-evidence-requirements.json": {
|
|
6062
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6067
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/audience-evidence-requirements.json",
|
|
6063
6068
|
"title": "Audience Evidence Requirements",
|
|
6064
6069
|
"description": "Buyer-authored admissibility and ranking policy for product audience evidence. This reusable object attaches to get_products filters in 3.2, so the same semantics apply in brief, wholesale, and refine modes. It never requests exact audience targeting.",
|
|
6065
6070
|
"type": "object",
|
|
@@ -6083,7 +6088,7 @@
|
|
|
6083
6088
|
"accepted_methodologies": {
|
|
6084
6089
|
"type": "array",
|
|
6085
6090
|
"items": {
|
|
6086
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6091
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1audience-evidence-methodology.json"
|
|
6087
6092
|
},
|
|
6088
6093
|
"minItems": 1,
|
|
6089
6094
|
"uniqueItems": true,
|
|
@@ -6092,7 +6097,7 @@
|
|
|
6092
6097
|
"excluded_methodologies": {
|
|
6093
6098
|
"type": "array",
|
|
6094
6099
|
"items": {
|
|
6095
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6100
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1audience-evidence-methodology.json"
|
|
6096
6101
|
},
|
|
6097
6102
|
"minItems": 1,
|
|
6098
6103
|
"uniqueItems": true,
|
|
@@ -6114,7 +6119,7 @@
|
|
|
6114
6119
|
"accepted_providers": {
|
|
6115
6120
|
"type": "array",
|
|
6116
6121
|
"items": {
|
|
6117
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6122
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json"
|
|
6118
6123
|
},
|
|
6119
6124
|
"minItems": 1,
|
|
6120
6125
|
"description": "Allowed evidence providers. excluded_providers always wins if the same canonical BrandRef appears in both lists."
|
|
@@ -6122,7 +6127,7 @@
|
|
|
6122
6127
|
"excluded_providers": {
|
|
6123
6128
|
"type": "array",
|
|
6124
6129
|
"items": {
|
|
6125
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6130
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json"
|
|
6126
6131
|
},
|
|
6127
6132
|
"minItems": 1,
|
|
6128
6133
|
"description": "Disallowed evidence providers. Exclusion wins over accepted_providers when the lists overlap."
|
|
@@ -6130,7 +6135,7 @@
|
|
|
6130
6135
|
"accepted_subject_types": {
|
|
6131
6136
|
"type": "array",
|
|
6132
6137
|
"items": {
|
|
6133
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6138
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1audience-subject-type.json"
|
|
6134
6139
|
},
|
|
6135
6140
|
"minItems": 1,
|
|
6136
6141
|
"uniqueItems": true
|
|
@@ -6138,7 +6143,7 @@
|
|
|
6138
6143
|
"accepted_resolution_methods": {
|
|
6139
6144
|
"type": "array",
|
|
6140
6145
|
"items": {
|
|
6141
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6146
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1audience-resolution-method.json"
|
|
6142
6147
|
},
|
|
6143
6148
|
"minItems": 1,
|
|
6144
6149
|
"uniqueItems": true
|
|
@@ -6151,7 +6156,7 @@
|
|
|
6151
6156
|
"maximum_age": {
|
|
6152
6157
|
"allOf": [
|
|
6153
6158
|
{
|
|
6154
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6159
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1duration.json"
|
|
6155
6160
|
},
|
|
6156
6161
|
{
|
|
6157
6162
|
"properties": {
|
|
@@ -6181,7 +6186,7 @@
|
|
|
6181
6186
|
"accepted_attestation_issuers": {
|
|
6182
6187
|
"type": "array",
|
|
6183
6188
|
"items": {
|
|
6184
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6189
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1attestation-issuer.json"
|
|
6185
6190
|
},
|
|
6186
6191
|
"minItems": 1,
|
|
6187
6192
|
"uniqueItems": true,
|
|
@@ -6198,7 +6203,7 @@
|
|
|
6198
6203
|
"description": "Optional acceptable claim types when attestation is used. Buyer-supplied claim types further constrain but never broaden seller policy."
|
|
6199
6204
|
},
|
|
6200
6205
|
"ext": {
|
|
6201
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6206
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
6202
6207
|
}
|
|
6203
6208
|
},
|
|
6204
6209
|
"required": [
|
|
@@ -6227,7 +6232,7 @@
|
|
|
6227
6232
|
"additionalProperties": false
|
|
6228
6233
|
},
|
|
6229
6234
|
"external:enums/audience-evidence-methodology.json": {
|
|
6230
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6235
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/audience-evidence-methodology.json",
|
|
6231
6236
|
"title": "Audience Evidence Methodology",
|
|
6232
6237
|
"description": "How a population-level audience-evidence estimate was produced. This vocabulary is intentionally separate from signal-definition methodology: `projected` describes expansion of a sample or panel to a reference population and does not become a user-level signal-membership method.",
|
|
6233
6238
|
"type": "string",
|
|
@@ -6241,7 +6246,7 @@
|
|
|
6241
6246
|
]
|
|
6242
6247
|
},
|
|
6243
6248
|
"external:enums/audience-subject-type.json": {
|
|
6244
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6249
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/audience-subject-type.json",
|
|
6245
6250
|
"title": "Audience Subject Type",
|
|
6246
6251
|
"description": "The kind of subject characterized by audience data or population-level evidence.",
|
|
6247
6252
|
"type": "string",
|
|
@@ -6254,7 +6259,7 @@
|
|
|
6254
6259
|
]
|
|
6255
6260
|
},
|
|
6256
6261
|
"external:enums/audience-resolution-method.json": {
|
|
6257
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6262
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/audience-resolution-method.json",
|
|
6258
6263
|
"title": "Audience Resolution Method",
|
|
6259
6264
|
"description": "How subjects were resolved when producing a signal or population-level evidence estimate.",
|
|
6260
6265
|
"type": "string",
|
|
@@ -6268,7 +6273,7 @@
|
|
|
6268
6273
|
]
|
|
6269
6274
|
},
|
|
6270
6275
|
"external:core/attestation-issuer.json": {
|
|
6271
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6276
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/attestation-issuer.json",
|
|
6272
6277
|
"title": "Attestation Issuer",
|
|
6273
6278
|
"description": "Canonical identity of the party that issued an attestation credential. The discriminator selects an existing AdCP identity when one exists and falls back to an HTTPS origin for other attestors. This identity is a claim carried by the presentation; evaluators MUST match it against their configured trust policy and verify it from the resolved or embedded credential before relying on it.",
|
|
6274
6279
|
"discriminator": {
|
|
@@ -6285,10 +6290,10 @@
|
|
|
6285
6290
|
"description": "The issuer is identified by an AdCP BrandRef."
|
|
6286
6291
|
},
|
|
6287
6292
|
"brand": {
|
|
6288
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6293
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json"
|
|
6289
6294
|
},
|
|
6290
6295
|
"ext": {
|
|
6291
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6296
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
6292
6297
|
}
|
|
6293
6298
|
},
|
|
6294
6299
|
"required": [
|
|
@@ -6313,7 +6318,7 @@
|
|
|
6313
6318
|
"description": "Canonical HTTPS endpoint of the issuing agent. Evaluators compare it using AdCP URL canonicalization rules."
|
|
6314
6319
|
},
|
|
6315
6320
|
"ext": {
|
|
6316
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6321
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
6317
6322
|
}
|
|
6318
6323
|
},
|
|
6319
6324
|
"required": [
|
|
@@ -6338,7 +6343,7 @@
|
|
|
6338
6343
|
"description": "Canonical HTTPS origin with no path, query, fragment, or userinfo. This identifies the issuer; it does not authorize a fetch."
|
|
6339
6344
|
},
|
|
6340
6345
|
"ext": {
|
|
6341
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6346
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
6342
6347
|
}
|
|
6343
6348
|
},
|
|
6344
6349
|
"required": [
|
|
@@ -6367,7 +6372,7 @@
|
|
|
6367
6372
|
]
|
|
6368
6373
|
},
|
|
6369
6374
|
"external:core/audience-evidence-pin.json": {
|
|
6370
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6375
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/audience-evidence-pin.json",
|
|
6371
6376
|
"title": "Audience Evidence Pin",
|
|
6372
6377
|
"description": "Buyer-authored pin to one exact immutable audience-evidence snapshot selected during discovery. Sellers MUST match all four fields against a single published snapshot; they MUST reject the package rather than substitute a newer version or reuse snapshot_id with changed content. A confirmed package MUST return the same identity in audience_evidence_selections with decision_use package_construction.",
|
|
6373
6378
|
"type": "object",
|
|
@@ -6391,7 +6396,7 @@
|
|
|
6391
6396
|
"pattern": "^sha256:[a-f0-9]{64}$"
|
|
6392
6397
|
},
|
|
6393
6398
|
"ext": {
|
|
6394
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6399
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
6395
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|
}
|
|
6396
6401
|
},
|
|
6397
6402
|
"required": [
|
|
@@ -6403,7 +6408,7 @@
|
|
|
6403
6408
|
"additionalProperties": false
|
|
6404
6409
|
},
|
|
6405
6410
|
"external:core/measurement-terms.json": {
|
|
6406
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6411
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/measurement-terms.json",
|
|
6407
6412
|
"title": "Measurement Terms",
|
|
6408
6413
|
"description": "Billing measurement and makegood terms for media buys. Declares who counts the billing metric and what remedies apply when thresholds are breached. Appears on products (seller defaults), package requests (buyer proposals), and confirmed packages (agreed terms). All fields are optional — presence indicates the term is declared or proposed.",
|
|
6409
6414
|
"type": "object",
|
|
@@ -6413,7 +6418,7 @@
|
|
|
6413
6418
|
"description": "Which vendor's value for the billing metric governs invoicing. The billing metric is determined by the pricing_model on the selected pricing_option (e.g., impressions for CPM, completed views for CPCV, commissionable_value for revenue_share).",
|
|
6414
6419
|
"properties": {
|
|
6415
6420
|
"vendor": {
|
|
6416
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6421
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json",
|
|
6417
6422
|
"description": "Vendor whose measurement of the billing metric is authoritative for invoicing (e.g., { domain: 'campaignmanager.google.com' } for buyer's DCM, { domain: 'admanager.google.com' } for seller's GAM)."
|
|
6418
6423
|
},
|
|
6419
6424
|
"max_variance_percent": {
|
|
@@ -6455,7 +6460,7 @@
|
|
|
6455
6460
|
"type": "array",
|
|
6456
6461
|
"description": "Remedy types the seller supports. Ordered by seller preference (first = preferred). Seller proposes from this list when a breach occurs; buyer accepts or disputes.",
|
|
6457
6462
|
"items": {
|
|
6458
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6463
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1makegood-remedy.json"
|
|
6459
6464
|
},
|
|
6460
6465
|
"minItems": 1,
|
|
6461
6466
|
"uniqueItems": true
|
|
@@ -6470,7 +6475,7 @@
|
|
|
6470
6475
|
"additionalProperties": true
|
|
6471
6476
|
},
|
|
6472
6477
|
"external:enums/makegood-remedy.json": {
|
|
6473
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6478
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/makegood-remedy.json",
|
|
6474
6479
|
"title": "Makegood Remedy",
|
|
6475
6480
|
"description": "Remedy types available when a performance standard or billing measurement threshold is breached.",
|
|
6476
6481
|
"type": "string",
|
|
@@ -6486,13 +6491,13 @@
|
|
|
6486
6491
|
}
|
|
6487
6492
|
},
|
|
6488
6493
|
"external:core/performance-standard.json": {
|
|
6489
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6494
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/performance-standard.json",
|
|
6490
6495
|
"title": "Performance Standard",
|
|
6491
6496
|
"description": "A rate threshold for a performance metric, measured by a specified vendor. The threshold is a floor or ceiling depending on the metric: viewability, completion_rate, brand_safety, and attention_score are floors (must exceed); ivt is a ceiling (must not exceed).",
|
|
6492
6497
|
"type": "object",
|
|
6493
6498
|
"properties": {
|
|
6494
6499
|
"metric": {
|
|
6495
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6500
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1performance-standard-metric.json",
|
|
6496
6501
|
"description": "The performance metric this standard applies to."
|
|
6497
6502
|
},
|
|
6498
6503
|
"threshold": {
|
|
@@ -6502,11 +6507,11 @@
|
|
|
6502
6507
|
"description": "Rate threshold as a decimal (e.g., 0.70 for 70%). Whether this is a floor or ceiling depends on the metric: for viewability, completion_rate, brand_safety, attention_score the actual rate must be >= threshold; for ivt the actual rate must be <= threshold."
|
|
6503
6508
|
},
|
|
6504
6509
|
"standard": {
|
|
6505
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6510
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1viewability-standard.json",
|
|
6506
6511
|
"description": "Measurement standard. Required when metric is 'viewability' (MRC and GroupM define materially different thresholds). Omit for other metrics."
|
|
6507
6512
|
},
|
|
6508
6513
|
"vendor": {
|
|
6509
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6514
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json",
|
|
6510
6515
|
"description": "Vendor measuring this metric (e.g., { domain: 'doubleverify.com' }). The vendor's brand.json agents array (type: 'measurement') is the discovery point for their measurement agent. When specified on a confirmed package, creatives MUST include tracker_script or tracker_pixel assets from this vendor."
|
|
6511
6516
|
}
|
|
6512
6517
|
},
|
|
@@ -6518,7 +6523,7 @@
|
|
|
6518
6523
|
"additionalProperties": true
|
|
6519
6524
|
},
|
|
6520
6525
|
"external:enums/performance-standard-metric.json": {
|
|
6521
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6526
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/performance-standard-metric.json",
|
|
6522
6527
|
"title": "Performance Standard Metric",
|
|
6523
6528
|
"description": "Performance metrics that support rate thresholds on media buys — the verification subset of the broader metric vocabulary. Each metric specifies whether its threshold is a floor (must exceed) or ceiling (must not exceed). Shared values with `available-metric.json` mirror the delivery vocabulary (`viewability` → `viewable_rate` family, `completion_rate` → same name); verification-only values (`ivt`, `brand_safety`, `attention_score`) are typically vendor-attested and do not appear in `available-metric.json` because they're not seller-reportable scalars — they flow through `vendor_metric_values` or vendor-scope `committed_metrics` entries with the matching `performance_standard.vendor` BrandRef anchoring identity.",
|
|
6524
6529
|
"type": "string",
|
|
@@ -6538,7 +6543,7 @@
|
|
|
6538
6543
|
}
|
|
6539
6544
|
},
|
|
6540
6545
|
"external:enums/available-metric.json": {
|
|
6541
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6546
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/available-metric.json",
|
|
6542
6547
|
"title": "Available Metric",
|
|
6543
6548
|
"description": "Standard delivery and performance metrics available for reporting. Most values name flat numeric fields of `core/delivery-metrics.json`. Leaf identities address a single numeric value nested inside an object-shaped metric so it can be declared, committed, aggregated, and sorted individually: `quartile_25`/`quartile_50`/`quartile_75`/`quartile_100` resolve to `quartile_data.q1_views`–`q4_views`, and `viewable_rate`/`viewable_impressions`/`measurable_impressions`/`viewed_seconds` resolve to the same-named fields of `viewability`. Structured nested identities `viewed_seconds_percentiles` and `viewed_seconds_histogram` make the corresponding optional distribution carriers discoverable, committable, and requestable, but not aggregatable or sortable. The nested object or array remains the canonical carrier — nested identities never introduce duplicate flat response fields. Container tokens such as `viewability`, `quartile_data`, `dooh_metrics`, and `time_based_views` declare their documented nested surface. **Container subsumption applies only to numeric leaves**: `viewability` subsumes `viewable_rate`, `viewable_impressions`, `measurable_impressions`, and `viewed_seconds`; `quartile_data` subsumes `quartile_25`, `quartile_50`, `quartile_75`, and `quartile_100`. This rule applies to capability declaration, `required_metrics` filtering, format `reported_metrics` intersection, and `requested_metrics` selection. Optional structured identities MUST be declared explicitly: `viewability` alone does not satisfy `viewed_seconds_percentiles` or `viewed_seconds_histogram`. Requesting any nested identity selects its canonical carrier in the response. A nested identity declaration does not imply sibling values or the carrier's non-metric fields.",
|
|
6544
6549
|
"type": "string",
|
|
@@ -6595,7 +6600,7 @@
|
|
|
6595
6600
|
]
|
|
6596
6601
|
},
|
|
6597
6602
|
"external:enums/completion-source.json": {
|
|
6598
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6603
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/completion-source.json",
|
|
6599
6604
|
"title": "Completion Source",
|
|
6600
6605
|
"description": "Trust-source disambiguator for `completion_rate` — *who* attested to the completion event, not *how* (methodology granularity is a separate dimension; future qualifier keys may add it if buyer demand surfaces). The two paths can yield materially different rates, particularly in SSAI environments where the player's view of completion may differ from a vendor's. Used as a `qualifier.completion_source` key on `committed_metrics`, `missing_metrics`, and package-level delivery values (`metric_values` or `vendor_metric_values`) to disambiguate which trust source the row represents. Edge cases: walled gardens where the seller is also the measurement vendor (YouTube, Spotify) collapse to `seller_attested` by trust-model logic — the same party served and counted. IAB-certified first-party podcast measurement (Podtrac, Triton on their own platforms; Art19 on its own platform) likewise collapses to `seller_attested`. The same vendor's offering on a third-party platform (Podtrac on a publisher who isn't Podtrac) is `vendor_attested`. The trust axis is *not* who runs the SDK — it's who is independent of the seller's revenue interest.",
|
|
6601
6606
|
"type": "string",
|
|
@@ -6609,7 +6614,7 @@
|
|
|
6609
6614
|
}
|
|
6610
6615
|
},
|
|
6611
6616
|
"external:enums/attribution-methodology.json": {
|
|
6612
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6617
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/attribution-methodology.json",
|
|
6613
6618
|
"title": "Attribution Methodology",
|
|
6614
6619
|
"description": "How attribution between ad exposure and outcome events was computed. Used as a `qualifier.attribution_methodology` key on `committed_metrics`, `missing_metrics`, package-level delivery values (`metric_values` or `vendor_metric_values`), and `performance-feedback.metric` to disambiguate the same outcome metric reported under different methodologies — `conversion_value` measured deterministically (matched purchase IDs) is not the same number as `conversion_value` measured probabilistically (modeled match) and should never be summed across methodologies. The retail-media closed-loop pattern typically reports under `deterministic_purchase`; MMM and clean-room outputs typically report under `modeled` or `probabilistic`; panel-based measurement (Nielsen, comScore, Edison) reports under `panel_based`.",
|
|
6615
6620
|
"type": "string",
|
|
@@ -6627,7 +6632,7 @@
|
|
|
6627
6632
|
}
|
|
6628
6633
|
},
|
|
6629
6634
|
"external:enums/lift-dimension.json": {
|
|
6630
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6635
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/lift-dimension.json",
|
|
6631
6636
|
"title": "Lift Dimension",
|
|
6632
6637
|
"description": "Brand-lift dimension disambiguator. Brand lift is multidimensional in production — Kantar, Upwave, Cint, DoubleVerify, and similar vendors report awareness, consideration, favorability, purchase intent, and ad recall as separate measurements with their own sample sizes and confidence intervals. Used as a `qualifier.lift_dimension` key on `committed_metrics`, `missing_metrics`, package-level delivery values (`metric_values` or `vendor_metric_values`), and `performance-feedback.metric` to disambiguate which dimension of `brand_lift` a row represents. Two `brand_lift` rows under different lift dimensions represent different surveyed outcomes and must not be combined into a single number.",
|
|
6633
6638
|
"type": "string",
|
|
@@ -6647,7 +6652,7 @@
|
|
|
6647
6652
|
}
|
|
6648
6653
|
},
|
|
6649
6654
|
"external:core/creative-assignment.json": {
|
|
6650
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6655
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/creative-assignment.json",
|
|
6651
6656
|
"title": "Creative Assignment",
|
|
6652
6657
|
"description": "Assignment of a creative asset to a package with optional rotation and placement routing. Used in create_media_buy and update_media_buy requests. Buyers identify the stored creative with `creative_id` only. A generic `id` alias, if present due to adapter-internal payload reuse, is not an AdCP identifier and sellers MUST ignore it on input. Note: sync_creatives does not support package rotation, placement_refs, or placement_ids - use create/update_media_buy for package-level trafficking controls.",
|
|
6653
6658
|
"type": "object",
|
|
@@ -6687,7 +6692,7 @@
|
|
|
6687
6692
|
"type": "array",
|
|
6688
6693
|
"description": "Optional structured product-context refs routing this creative within already-purchased package inventory. These items always use placement-ref product-context semantics, even when tolerated additional members make an item resemble placement-identity. Receivers match only against the package's committed placement set; kind and seller_agent are non-authoritative for routing and MUST NOT expand or reinterpret that set. A receiver MUST reject a ref when the enclosing product and committed set do not yield one unambiguous match. This field never narrows purchased inventory; use targeting_overlay.placement_selection for that. Every ref MUST fall within the package's committed placement selection. New senders SHOULD include publisher_domain for publisher-catalog placements. When omitted, the creative runs across the purchased placements compatible with its format. If both placement_refs and legacy placement_ids are present, placement_refs wins.",
|
|
6689
6694
|
"items": {
|
|
6690
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6695
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1placement-ref.json"
|
|
6691
6696
|
},
|
|
6692
6697
|
"minItems": 1
|
|
6693
6698
|
},
|
|
@@ -6766,7 +6771,7 @@
|
|
|
6766
6771
|
"additionalProperties": true
|
|
6767
6772
|
},
|
|
6768
6773
|
"external:core/creative-asset.json": {
|
|
6769
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6774
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/creative-asset.json",
|
|
6770
6775
|
"title": "Creative Asset",
|
|
6771
6776
|
"description": "Creative asset for upload to library — supports static assets, generative formats, and third-party snippets. Identifies which format this creative conforms to via EITHER a legacy `format_id` (structured `{agent_url, id}`) OR a 3.1+ `format_kind` (canonical format name), with optional `format_option_ref` when the target product needs disambiguation. Mutually exclusive — see the `oneOf` at the schema root.",
|
|
6772
6777
|
"type": "object",
|
|
@@ -6781,20 +6786,20 @@
|
|
|
6781
6786
|
"description": "Human-readable creative name"
|
|
6782
6787
|
},
|
|
6783
6788
|
"format_id": {
|
|
6784
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6789
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1format-id.json",
|
|
6785
6790
|
"deprecated": true,
|
|
6786
6791
|
"description": "**DEPRECATED in 3.2.** Legacy named-format path retained for older 3.x peers. New creative assets use `format_kind` and optional `format_option_ref`."
|
|
6787
6792
|
},
|
|
6788
6793
|
"format_kind": {
|
|
6789
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6794
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1canonical-format-kind.json",
|
|
6790
6795
|
"description": "Canonical format name this creative targets (e.g., `image`, `video_hosted`). Mutually exclusive with deprecated `format_id`."
|
|
6791
6796
|
},
|
|
6792
6797
|
"format_option_ref": {
|
|
6793
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6798
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1format-option-ref.json",
|
|
6794
6799
|
"description": "3.1+ format-option path, optional. Structured format option reference matching one of the target product's `format_options[]` declarations. Publisher-catalog-backed options match by `{ scope: \"publisher\", publisher_domain, format_option_id }`; product-local options match by `{ scope: \"product\", format_option_id }`. Required when the target product has multiple `format_options` entries sharing the same `format_kind`; optional when `format_kind` alone routes the creative to a single declaration. Product-scoped refs require an enclosing target product/package context."
|
|
6795
6800
|
},
|
|
6796
6801
|
"representation_selection": {
|
|
6797
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6802
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1representation-selection.json",
|
|
6798
6803
|
"description": "Readback lineage to the complete CreativeRepresentationSet revision and representation selected before this seller-bound creative was synced."
|
|
6799
6804
|
},
|
|
6800
6805
|
"assets": {
|
|
@@ -6804,12 +6809,12 @@
|
|
|
6804
6809
|
"^[a-z0-9_]+$": {
|
|
6805
6810
|
"oneOf": [
|
|
6806
6811
|
{
|
|
6807
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6812
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1asset-union.json"
|
|
6808
6813
|
},
|
|
6809
6814
|
{
|
|
6810
6815
|
"type": "array",
|
|
6811
6816
|
"items": {
|
|
6812
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6817
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1asset-union.json"
|
|
6813
6818
|
},
|
|
6814
6819
|
"minItems": 1
|
|
6815
6820
|
}
|
|
@@ -6823,7 +6828,7 @@
|
|
|
6823
6828
|
"description": "Component-addressed canonical asset maps for `coordinated_placements`. Keys match coordinated component IDs. This field is preserved by creative-library sync and list readback; it MUST be absent for every other format kind.",
|
|
6824
6829
|
"patternProperties": {
|
|
6825
6830
|
"^[a-z][a-z0-9_]*$": {
|
|
6826
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6831
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1creative-assets.json"
|
|
6827
6832
|
}
|
|
6828
6833
|
},
|
|
6829
6834
|
"additionalProperties": false
|
|
@@ -6864,7 +6869,7 @@
|
|
|
6864
6869
|
}
|
|
6865
6870
|
},
|
|
6866
6871
|
"status": {
|
|
6867
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6872
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1creative-status.json",
|
|
6868
6873
|
"description": "For generative creatives: set to 'approved' to finalize, 'rejected' to request regeneration with updated assets/message. Omit for non-generative creatives (system will set based on processing state)."
|
|
6869
6874
|
},
|
|
6870
6875
|
"weight": {
|
|
@@ -6877,7 +6882,7 @@
|
|
|
6877
6882
|
"type": "array",
|
|
6878
6883
|
"description": "Optional structured product-context placement references where this uploaded creative should run when uploading via create_media_buy or update_media_buy. These items always use placement-ref product-context semantics, even when tolerated additional members make an item resemble placement-identity. Receivers match only against the target package's committed placement set; kind and seller_agent are non-authoritative for routing and MUST NOT expand or reinterpret that set. A receiver MUST reject a ref when the enclosing product and committed set do not yield one unambiguous match. New senders SHOULD include publisher_domain for publisher-catalog placements. If omitted, creative runs on all buyer-targetable placements. If both `placement_refs` and legacy `placement_ids` are present, `placement_refs` wins and receivers MUST ignore `placement_ids`. Only used during upload to media buy - not stored in creative library.",
|
|
6879
6884
|
"items": {
|
|
6880
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6885
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1placement-ref.json"
|
|
6881
6886
|
},
|
|
6882
6887
|
"minItems": 1
|
|
6883
6888
|
},
|
|
@@ -6894,19 +6899,19 @@
|
|
|
6894
6899
|
"type": "array",
|
|
6895
6900
|
"description": "Industry-standard or market-specific identifiers for this creative (e.g., Ad-ID, ISCI, Clearcast clock number, IDcrea). In broadcast and scheduled audio/video buying, these identifiers tie the creative to rotation instructions, clearance records, and traffic systems. A creative may have multiple identifiers when different systems reference the same asset. Add a PR to extend creative-identifier-type when another shared identifier scheme needs first-class support.",
|
|
6896
6901
|
"items": {
|
|
6897
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6902
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1industry-identifier.json"
|
|
6898
6903
|
},
|
|
6899
6904
|
"uniqueItems": true
|
|
6900
6905
|
},
|
|
6901
6906
|
"provenance": {
|
|
6902
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6907
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
6903
6908
|
"description": "Provenance metadata for this creative. Serves as the default provenance for all manifests and assets within this creative. A manifest or asset with its own provenance replaces this object entirely (no field-level merging)."
|
|
6904
6909
|
},
|
|
6905
6910
|
"rights": {
|
|
6906
6911
|
"type": "array",
|
|
6907
6912
|
"description": "Rights constraints that MUST survive sync, package assignment, and list readback. Buyer-carried constraints and references do not authorize serving; the seller evaluates them under media_buy.rights_attestations and its adcp.attestations policy.",
|
|
6908
6913
|
"items": {
|
|
6909
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
6914
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1rights-constraint.json"
|
|
6910
6915
|
},
|
|
6911
6916
|
"minItems": 1
|
|
6912
6917
|
}
|
|
@@ -6986,7 +6991,7 @@
|
|
|
6986
6991
|
"additionalProperties": true
|
|
6987
6992
|
},
|
|
6988
6993
|
"external:core/representation-selection.json": {
|
|
6989
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
6994
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/representation-selection.json",
|
|
6990
6995
|
"title": "Representation Selection",
|
|
6991
6996
|
"description": "Readback lineage from a seller-bound manifest or CreativeAsset to the exact CreativeRepresentationSet revision and representation selected for it. This is selection lineage, not served-variant identity.",
|
|
6992
6997
|
"x-adcp-validation": {
|
|
@@ -7021,7 +7026,7 @@
|
|
|
7021
7026
|
"x-entity": "creative"
|
|
7022
7027
|
},
|
|
7023
7028
|
"revision_id": {
|
|
7024
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7029
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1creative-revision-id.json"
|
|
7025
7030
|
},
|
|
7026
7031
|
"revision_content_digest": {
|
|
7027
7032
|
"type": "string",
|
|
@@ -7034,7 +7039,7 @@
|
|
|
7034
7039
|
"x-entity": "creative_representation"
|
|
7035
7040
|
},
|
|
7036
7041
|
"strategy": {
|
|
7037
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7042
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1representation-selection-strategy.json",
|
|
7038
7043
|
"description": "Deterministic strategy applied after compatibility filtering."
|
|
7039
7044
|
},
|
|
7040
7045
|
"selected_output_digest": {
|
|
@@ -7043,11 +7048,11 @@
|
|
|
7043
7048
|
"description": "Digest of the derived seller-bound manifest projection, computed with RFC 8785 JCS after removing exactly top-level `$schema`, `representation_selection`, `creative_id`, `revision_id`, `name`, `tags`, `status`, `weight`, `placement_refs`, `placement_ids`, and `inputs`. Every other field, including unknown delivery fields, is included. The identical exclusion list applies to the returned CreativeManifest and its later CreativeAsset sync wrapper. A selected sync item cannot carry localization in this version. This is the review/execution fingerprint for the projection, distinct from revision_content_digest, which binds the complete source set."
|
|
7044
7049
|
},
|
|
7045
7050
|
"execution_vast_version": {
|
|
7046
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7051
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1vast-version.json",
|
|
7047
7052
|
"description": "Exact VAST version verified for seller-assembled first-class VAST trackers. This is selection lineage and part of the execution review identity; it is not included in selected_output_digest."
|
|
7048
7053
|
},
|
|
7049
7054
|
"execution_daast_version": {
|
|
7050
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7055
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1daast-version.json",
|
|
7051
7056
|
"description": "Exact DAAST version verified for seller-assembled first-class DAAST trackers. This is selection lineage and part of the execution review identity; it is not included in selected_output_digest."
|
|
7052
7057
|
},
|
|
7053
7058
|
"resolved_by": {
|
|
@@ -7071,7 +7076,7 @@
|
|
|
7071
7076
|
"additionalProperties": false
|
|
7072
7077
|
},
|
|
7073
7078
|
"external:core/creative-revision-id.json": {
|
|
7074
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7079
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/creative-revision-id.json",
|
|
7075
7080
|
"title": "Creative Revision ID",
|
|
7076
7081
|
"description": "Buyer-assigned identity for one immutable input-content state of a durable creative. Scoped to the parent creative_id. Seller transcoding, normalization, and delivery representations do not change this identity.",
|
|
7077
7082
|
"type": "string",
|
|
@@ -7080,7 +7085,7 @@
|
|
|
7080
7085
|
"x-entity": "creative_revision"
|
|
7081
7086
|
},
|
|
7082
7087
|
"external:enums/representation-selection-strategy.json": {
|
|
7083
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7088
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/representation-selection-strategy.json",
|
|
7084
7089
|
"title": "Representation Selection Strategy",
|
|
7085
7090
|
"description": "Deterministic strategy used after filtering a CreativeRepresentationSet against one seller destination contract. `representation_order` selects the first compatible representation in source array order. `highest_compatible_vast` is valid only when the destination format_kind is `video_vast` or `audio_vast`; it selects the compatible VAST representation with the highest exact VAST version, and equal-version ties are resolved by source array order. Using it for another format is INVALID_REQUEST and never falls back silently.",
|
|
7086
7091
|
"type": "string",
|
|
@@ -7090,7 +7095,7 @@
|
|
|
7090
7095
|
]
|
|
7091
7096
|
},
|
|
7092
7097
|
"external:enums/vast-version.json": {
|
|
7093
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7098
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/vast-version.json",
|
|
7094
7099
|
"title": "VAST Version",
|
|
7095
7100
|
"description": "Supported VAST (Video Ad Serving Template) specification versions. Covers every version published by IAB Tech Lab, through VAST 4.3 (released December 2022). The value mirrors the `version` attribute a VAST document declares on its root element.",
|
|
7096
7101
|
"$comment": "VAST 4.3 ships no XSD of its own: IAB's `vast_4.2.xsd` remains the authoritative schema for 4.3 documents, so a validator MUST NOT reject a tag declaring `version=\"4.3\"` for want of a 4.3 schema. VAST 4.4 is deliberately absent because `vast_4.4.xsd` is annotated 'DRAFT for working group discussion' and is not a published specification; add it once IAB publishes it, not before. This file is the single source of truth for the roster, per the Enum Consolidation rule in docs/spec-guidelines.md, and other schemas `$ref` it rather than restating the list.",
|
|
@@ -7105,7 +7110,7 @@
|
|
|
7105
7110
|
]
|
|
7106
7111
|
},
|
|
7107
7112
|
"external:enums/daast-version.json": {
|
|
7108
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7113
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/daast-version.json",
|
|
7109
7114
|
"title": "DAAST Version",
|
|
7110
7115
|
"description": "Supported DAAST (Digital Audio Ad Serving Template) specification versions",
|
|
7111
7116
|
"type": "string",
|
|
@@ -7115,74 +7120,74 @@
|
|
|
7115
7120
|
]
|
|
7116
7121
|
},
|
|
7117
7122
|
"external:core/assets/asset-union.json": {
|
|
7118
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7123
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/asset-union.json",
|
|
7119
7124
|
"title": "AssetVariant",
|
|
7120
7125
|
"description": "Canonical union of all asset variant schemas. Referenced from creative-asset.json and creative-manifest.json to ensure a single named type is emitted by schema-to-TypeScript tooling. Add new asset types here and to the creative/asset-types registry.",
|
|
7121
7126
|
"x-adcp-hoist": true,
|
|
7122
7127
|
"type": "object",
|
|
7123
7128
|
"oneOf": [
|
|
7124
7129
|
{
|
|
7125
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7130
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1image-asset.json"
|
|
7126
7131
|
},
|
|
7127
7132
|
{
|
|
7128
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7133
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1video-asset.json"
|
|
7129
7134
|
},
|
|
7130
7135
|
{
|
|
7131
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7136
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1audio-asset.json"
|
|
7132
7137
|
},
|
|
7133
7138
|
{
|
|
7134
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7139
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1vast-asset.json"
|
|
7135
7140
|
},
|
|
7136
7141
|
{
|
|
7137
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7142
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1display-tag-asset.json"
|
|
7138
7143
|
},
|
|
7139
7144
|
{
|
|
7140
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7145
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1text-asset.json"
|
|
7141
7146
|
},
|
|
7142
7147
|
{
|
|
7143
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7148
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1url-asset.json"
|
|
7144
7149
|
},
|
|
7145
7150
|
{
|
|
7146
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7151
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1html-asset.json"
|
|
7147
7152
|
},
|
|
7148
7153
|
{
|
|
7149
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7154
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1javascript-asset.json"
|
|
7150
7155
|
},
|
|
7151
7156
|
{
|
|
7152
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7157
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1zip-asset.json"
|
|
7153
7158
|
},
|
|
7154
7159
|
{
|
|
7155
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7160
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1webhook-asset.json"
|
|
7156
7161
|
},
|
|
7157
7162
|
{
|
|
7158
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7163
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1css-asset.json"
|
|
7159
7164
|
},
|
|
7160
7165
|
{
|
|
7161
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7166
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1daast-asset.json"
|
|
7162
7167
|
},
|
|
7163
7168
|
{
|
|
7164
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7169
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1markdown-asset.json"
|
|
7165
7170
|
},
|
|
7166
7171
|
{
|
|
7167
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7172
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1brief-asset.json"
|
|
7168
7173
|
},
|
|
7169
7174
|
{
|
|
7170
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7175
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1catalog-asset.json"
|
|
7171
7176
|
},
|
|
7172
7177
|
{
|
|
7173
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7178
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1published-post-asset.json"
|
|
7174
7179
|
},
|
|
7175
7180
|
{
|
|
7176
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7181
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1card-asset.json"
|
|
7177
7182
|
},
|
|
7178
7183
|
{
|
|
7179
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7184
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1pixel-tracker-asset.json"
|
|
7180
7185
|
},
|
|
7181
7186
|
{
|
|
7182
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7187
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1vast-tracker-asset.json"
|
|
7183
7188
|
},
|
|
7184
7189
|
{
|
|
7185
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7190
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1daast-tracker-asset.json"
|
|
7186
7191
|
}
|
|
7187
7192
|
],
|
|
7188
7193
|
"discriminator": {
|
|
@@ -7190,7 +7195,7 @@
|
|
|
7190
7195
|
}
|
|
7191
7196
|
},
|
|
7192
7197
|
"external:core/assets/video-asset.json": {
|
|
7193
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7198
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/video-asset.json",
|
|
7194
7199
|
"title": "Video Asset",
|
|
7195
7200
|
"description": "A hosted video file delivered directly (e.g., an MP4 you host), with URL and technical specifications including audio track properties. `width` and `height` are required because a hosted video file has intrinsic, native pixel dimensions that are known when the file is created. Tag-delivered video uses the separate `vast` asset, which carries no `width`/`height`: a VAST response resolves geometry per-`MediaFile` at serve time, so there is no single width/height for the ad. Aspect-ratio and size *constraints* (what a placement accepts) belong on the format/requirements layer, not on the asset.",
|
|
7196
7201
|
"$comment": "Dimension policy is deliberate and differs by asset type: a hosted `video` asset requires width/height (intrinsic pixels of a concrete file), while the `vast` asset omits them entirely (renditions are selected per-MediaFile by the player at serve time). Do not infer that AdCP forces a single width/height onto all video — only onto hosted files.",
|
|
@@ -7244,10 +7249,10 @@
|
|
|
7244
7249
|
"description": "Frame rate as string to preserve precision (e.g., '23.976', '29.97', '30')"
|
|
7245
7250
|
},
|
|
7246
7251
|
"frame_rate_type": {
|
|
7247
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7252
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1frame-rate-type.json"
|
|
7248
7253
|
},
|
|
7249
7254
|
"scan_type": {
|
|
7250
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7255
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1scan-type.json"
|
|
7251
7256
|
},
|
|
7252
7257
|
"color_space": {
|
|
7253
7258
|
"type": "string",
|
|
@@ -7294,10 +7299,10 @@
|
|
|
7294
7299
|
"description": "GOP/keyframe interval in seconds"
|
|
7295
7300
|
},
|
|
7296
7301
|
"gop_type": {
|
|
7297
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7302
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1gop-type.json"
|
|
7298
7303
|
},
|
|
7299
7304
|
"moov_atom_position": {
|
|
7300
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7305
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1moov-atom-position.json"
|
|
7301
7306
|
},
|
|
7302
7307
|
"has_audio": {
|
|
7303
7308
|
"type": "boolean",
|
|
@@ -7312,7 +7317,7 @@
|
|
|
7312
7317
|
"description": "Audio sampling rate in Hz (e.g., 44100, 48000)"
|
|
7313
7318
|
},
|
|
7314
7319
|
"audio_channels": {
|
|
7315
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7320
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1audio-channel-layout.json",
|
|
7316
7321
|
"description": "Audio channel configuration"
|
|
7317
7322
|
},
|
|
7318
7323
|
"audio_bit_depth": {
|
|
@@ -7356,7 +7361,7 @@
|
|
|
7356
7361
|
"x-accessibility": true
|
|
7357
7362
|
},
|
|
7358
7363
|
"provenance": {
|
|
7359
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7364
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
7360
7365
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
7361
7366
|
}
|
|
7362
7367
|
},
|
|
@@ -7369,7 +7374,7 @@
|
|
|
7369
7374
|
"additionalProperties": true
|
|
7370
7375
|
},
|
|
7371
7376
|
"external:enums/frame-rate-type.json": {
|
|
7372
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7377
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/frame-rate-type.json",
|
|
7373
7378
|
"title": "Frame Rate Type",
|
|
7374
7379
|
"description": "Whether the video uses a constant or variable frame rate. Broadcast and SSAI contexts require constant frame rate for seamless splicing.",
|
|
7375
7380
|
"type": "string",
|
|
@@ -7383,7 +7388,7 @@
|
|
|
7383
7388
|
}
|
|
7384
7389
|
},
|
|
7385
7390
|
"external:enums/scan-type.json": {
|
|
7386
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7391
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/scan-type.json",
|
|
7387
7392
|
"title": "Scan Type",
|
|
7388
7393
|
"description": "Video scan method. Modern digital delivery requires progressive scan; interlaced is retained for broadcast legacy content.",
|
|
7389
7394
|
"type": "string",
|
|
@@ -7397,7 +7402,7 @@
|
|
|
7397
7402
|
}
|
|
7398
7403
|
},
|
|
7399
7404
|
"external:enums/gop-type.json": {
|
|
7400
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7405
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/gop-type.json",
|
|
7401
7406
|
"title": "GOP Type",
|
|
7402
7407
|
"description": "Group of Pictures structure. SSAI and broadcast require closed GOPs for clean splice points; open GOPs may produce artifacts at ad boundaries.",
|
|
7403
7408
|
"type": "string",
|
|
@@ -7411,7 +7416,7 @@
|
|
|
7411
7416
|
}
|
|
7412
7417
|
},
|
|
7413
7418
|
"external:enums/moov-atom-position.json": {
|
|
7414
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7419
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/moov-atom-position.json",
|
|
7415
7420
|
"title": "Moov Atom Position",
|
|
7416
7421
|
"description": "Position of the moov atom in an MP4 container. 'start' enables progressive download without buffering the entire file; required for streaming ad delivery.",
|
|
7417
7422
|
"type": "string",
|
|
@@ -7425,7 +7430,7 @@
|
|
|
7425
7430
|
}
|
|
7426
7431
|
},
|
|
7427
7432
|
"external:enums/audio-channel-layout.json": {
|
|
7428
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7433
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/audio-channel-layout.json",
|
|
7429
7434
|
"title": "Audio Channel Layout",
|
|
7430
7435
|
"description": "Audio channel configuration for audio and video assets",
|
|
7431
7436
|
"type": "string",
|
|
@@ -7437,7 +7442,7 @@
|
|
|
7437
7442
|
]
|
|
7438
7443
|
},
|
|
7439
7444
|
"external:core/assets/audio-asset.json": {
|
|
7440
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7445
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/audio-asset.json",
|
|
7441
7446
|
"title": "Audio Asset",
|
|
7442
7447
|
"description": "Audio asset with URL and technical specifications",
|
|
7443
7448
|
"type": "object",
|
|
@@ -7475,7 +7480,7 @@
|
|
|
7475
7480
|
"description": "Sampling rate in Hz (e.g., 44100, 48000, 96000)"
|
|
7476
7481
|
},
|
|
7477
7482
|
"channels": {
|
|
7478
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7483
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1audio-channel-layout.json",
|
|
7479
7484
|
"description": "Channel configuration"
|
|
7480
7485
|
},
|
|
7481
7486
|
"bit_depth": {
|
|
@@ -7507,7 +7512,7 @@
|
|
|
7507
7512
|
"x-accessibility": true
|
|
7508
7513
|
},
|
|
7509
7514
|
"provenance": {
|
|
7510
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7515
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
7511
7516
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
7512
7517
|
}
|
|
7513
7518
|
},
|
|
@@ -7518,7 +7523,7 @@
|
|
|
7518
7523
|
"additionalProperties": true
|
|
7519
7524
|
},
|
|
7520
7525
|
"external:core/assets/vast-asset.json": {
|
|
7521
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7526
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/vast-asset.json",
|
|
7522
7527
|
"title": "VAST Asset",
|
|
7523
7528
|
"description": "VAST (Video Ad Serving Template) tag for third-party video or audio ad serving. Unlike a hosted media asset, a VAST tag carries no single `width`/`height`: a response can return multiple renditions and the player selects one at serve time. Standardized VAST audio support begins at 4.1 and uses MediaFile width and height values of 0; older audio-in-VAST versions are seller-declared legacy interoperability. Dimensional, duration, MIME-type, and codec constraints live on the format/requirements layer, not on this asset.",
|
|
7524
7529
|
"type": "object",
|
|
@@ -7529,13 +7534,13 @@
|
|
|
7529
7534
|
"description": "Discriminator identifying this as a VAST asset. See /schemas/creative/asset-types for the registry."
|
|
7530
7535
|
},
|
|
7531
7536
|
"vast_version": {
|
|
7532
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7537
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1vast-version.json",
|
|
7533
7538
|
"description": "Exact VAST version declared by the supplied URL response or inline document. Required by the 3.2 canonical `video_vast` and `audio_vast` manifest paths; optional only on the deprecated named-format compatibility path. Receivers MUST NOT relabel or synthesize a newer version merely because the destination accepts it."
|
|
7534
7539
|
},
|
|
7535
7540
|
"macro_declarations": {
|
|
7536
7541
|
"type": "array",
|
|
7537
7542
|
"items": {
|
|
7538
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7543
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
7539
7544
|
},
|
|
7540
7545
|
"minItems": 1,
|
|
7541
7546
|
"description": "One declaration per exact occurrence in a field carried by this asset. A URL-delivered asset can declare only occurrences in its locator `url`; tokens discovered later in a fetched VAST response require document validation evidence or an inline/snapshotted asset and MUST NOT be guessed from the locator. IAB tokens cite a registry namespace and revision rather than copying the live registry into AdCP."
|
|
@@ -7552,7 +7557,7 @@
|
|
|
7552
7557
|
"tracking_events": {
|
|
7553
7558
|
"type": "array",
|
|
7554
7559
|
"items": {
|
|
7555
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7560
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1vast-tracking-event.json"
|
|
7556
7561
|
},
|
|
7557
7562
|
"description": "Tracking events supported by this VAST tag"
|
|
7558
7563
|
},
|
|
@@ -7569,7 +7574,7 @@
|
|
|
7569
7574
|
"x-accessibility": true
|
|
7570
7575
|
},
|
|
7571
7576
|
"provenance": {
|
|
7572
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7577
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
7573
7578
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
7574
7579
|
}
|
|
7575
7580
|
},
|
|
@@ -7585,7 +7590,7 @@
|
|
|
7585
7590
|
"description": "Discriminator indicating VAST is delivered via URL endpoint"
|
|
7586
7591
|
},
|
|
7587
7592
|
"url": {
|
|
7588
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7593
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
7589
7594
|
"description": "URL endpoint returning VAST XML. Macro delimiters remain byte-preserved; declarations distinguish occurrences in this locator URL from occurrences in inline or fetched VAST content."
|
|
7590
7595
|
},
|
|
7591
7596
|
"macro_declarations": {
|
|
@@ -7644,7 +7649,7 @@
|
|
|
7644
7649
|
"additionalProperties": true
|
|
7645
7650
|
},
|
|
7646
7651
|
"external:core/macro-declaration.json": {
|
|
7647
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
7652
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/macro-declaration.json",
|
|
7648
7653
|
"title": "Macro Declaration",
|
|
7649
7654
|
"description": "The source-faithful contract for one occurrence of one macro token. It identifies the current dialect, verified mapping status, exact asset-field occurrence, next processing operation, actor, and encoding. Translation and concrete value resolution are separate operations: a translator emits the declared native token and replaces this declaration with the target declaration. Unknown tokens are always byte-preserved.",
|
|
7650
7655
|
"x-adcp-validation": {
|
|
@@ -7673,7 +7678,7 @@
|
|
|
7673
7678
|
"description": "Exact byte-preserved token expression at this occurrence, including delimiters."
|
|
7674
7679
|
},
|
|
7675
7680
|
"dialect": {
|
|
7676
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7681
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1macro-dialect.json"
|
|
7677
7682
|
},
|
|
7678
7683
|
"dialect_namespace": {
|
|
7679
7684
|
"type": "string",
|
|
@@ -7691,21 +7696,21 @@
|
|
|
7691
7696
|
"description": "Exact semantic identifier in the cited dialect, such as `CACHEBUSTING`, `PLAYERSTATE`, or a documented vendor name. This is not inferred from token spelling."
|
|
7692
7697
|
},
|
|
7693
7698
|
"mapping_status": {
|
|
7694
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7699
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1macro-mapping-status.json"
|
|
7695
7700
|
},
|
|
7696
7701
|
"universal_semantic": {
|
|
7697
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7702
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1universal-macro.json",
|
|
7698
7703
|
"description": "Verified AdCP universal meaning. Present only when mapping_status is `verified_universal`."
|
|
7699
7704
|
},
|
|
7700
7705
|
"operation": {
|
|
7701
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7706
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1macro-processing-operation.json"
|
|
7702
7707
|
},
|
|
7703
7708
|
"performed_by": {
|
|
7704
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7709
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1macro-resolver.json",
|
|
7705
7710
|
"description": "Actor authorized to perform the declared translation or value resolution. Omitted for preservation."
|
|
7706
7711
|
},
|
|
7707
7712
|
"translation_target": {
|
|
7708
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7713
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-translation-target.json",
|
|
7709
7714
|
"description": "Required only for `translate_to_native`. The output token contract that replaces this declaration after translation."
|
|
7710
7715
|
},
|
|
7711
7716
|
"location": {
|
|
@@ -7728,7 +7733,7 @@
|
|
|
7728
7733
|
"description": "Zero-based occurrence of this exact token within the named field."
|
|
7729
7734
|
},
|
|
7730
7735
|
"context": {
|
|
7731
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7736
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1macro-value-context.json"
|
|
7732
7737
|
}
|
|
7733
7738
|
},
|
|
7734
7739
|
"required": [
|
|
@@ -7739,7 +7744,7 @@
|
|
|
7739
7744
|
"additionalProperties": false
|
|
7740
7745
|
},
|
|
7741
7746
|
"encoding": {
|
|
7742
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7747
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-encoding.json",
|
|
7743
7748
|
"description": "Encoding for the concrete value. Translation/preservation uses `none` at depth zero."
|
|
7744
7749
|
},
|
|
7745
7750
|
"required": {
|
|
@@ -7865,7 +7870,7 @@
|
|
|
7865
7870
|
],
|
|
7866
7871
|
"properties": {
|
|
7867
7872
|
"dialect_semantic": {
|
|
7868
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
7873
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1universal-macro.json"
|
|
7869
7874
|
},
|
|
7870
7875
|
"mapping_status": {
|
|
7871
7876
|
"const": "verified_universal"
|
|
@@ -8262,7 +8267,7 @@
|
|
|
8262
8267
|
]
|
|
8263
8268
|
},
|
|
8264
8269
|
"external:enums/macro-dialect.json": {
|
|
8265
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8270
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/macro-dialect.json",
|
|
8266
8271
|
"title": "Macro Dialect Family",
|
|
8267
8272
|
"description": "Governed family for a creative macro token. `vendor` is qualified by an authority-controlled namespace and immutable revision on the declaration/capability; AdCP does not enumerate companies as dialects. `unknown` is declaration-only and always byte-preserved.",
|
|
8268
8273
|
"type": "string",
|
|
@@ -8282,7 +8287,7 @@
|
|
|
8282
8287
|
}
|
|
8283
8288
|
},
|
|
8284
8289
|
"external:enums/macro-mapping-status.json": {
|
|
8285
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8290
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/macro-mapping-status.json",
|
|
8286
8291
|
"title": "Macro Mapping Status",
|
|
8287
8292
|
"description": "Evidence level connecting a dialect-local macro meaning to the AdCP universal vocabulary.",
|
|
8288
8293
|
"type": "string",
|
|
@@ -8298,7 +8303,7 @@
|
|
|
8298
8303
|
}
|
|
8299
8304
|
},
|
|
8300
8305
|
"external:enums/universal-macro.json": {
|
|
8301
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8306
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/universal-macro.json",
|
|
8302
8307
|
"title": "Universal Macro",
|
|
8303
8308
|
"description": "Standardized macro placeholders for dynamic value substitution in creative tracking URLs. Macros are replaced with actual values at impression time. See docs/creative/universal-macros.mdx for detailed documentation.",
|
|
8304
8309
|
"type": "string",
|
|
@@ -8458,7 +8463,7 @@
|
|
|
8458
8463
|
}
|
|
8459
8464
|
},
|
|
8460
8465
|
"external:enums/macro-processing-operation.json": {
|
|
8461
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8466
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/macro-processing-operation.json",
|
|
8462
8467
|
"title": "Macro Processing Operation",
|
|
8463
8468
|
"description": "The next authorized operation on the current source token.",
|
|
8464
8469
|
"type": "string",
|
|
@@ -8474,7 +8479,7 @@
|
|
|
8474
8479
|
}
|
|
8475
8480
|
},
|
|
8476
8481
|
"external:enums/macro-resolver.json": {
|
|
8477
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8482
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/macro-resolver.json",
|
|
8478
8483
|
"title": "Macro Processing Actor",
|
|
8479
8484
|
"description": "Protocol role authorized to translate the token or bind its concrete value.",
|
|
8480
8485
|
"type": "string",
|
|
@@ -8494,7 +8499,7 @@
|
|
|
8494
8499
|
}
|
|
8495
8500
|
},
|
|
8496
8501
|
"external:core/macro-translation-target.json": {
|
|
8497
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8502
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/macro-translation-target.json",
|
|
8498
8503
|
"title": "Macro Translation Target",
|
|
8499
8504
|
"description": "The exact downstream-native token produced by a `translate_to_native` operation. The output asset replaces the source declaration with a declaration for this token and its next operation.",
|
|
8500
8505
|
"type": "object",
|
|
@@ -8504,7 +8509,7 @@
|
|
|
8504
8509
|
"minLength": 1
|
|
8505
8510
|
},
|
|
8506
8511
|
"dialect": {
|
|
8507
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8512
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1macro-dialect.json"
|
|
8508
8513
|
},
|
|
8509
8514
|
"dialect_namespace": {
|
|
8510
8515
|
"type": "string",
|
|
@@ -8519,20 +8524,20 @@
|
|
|
8519
8524
|
"minLength": 1
|
|
8520
8525
|
},
|
|
8521
8526
|
"mapping_status": {
|
|
8522
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8527
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1macro-mapping-status.json"
|
|
8523
8528
|
},
|
|
8524
8529
|
"universal_semantic": {
|
|
8525
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8530
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1universal-macro.json"
|
|
8526
8531
|
},
|
|
8527
8532
|
"next_operation": {
|
|
8528
8533
|
"type": "string",
|
|
8529
8534
|
"const": "resolve_value"
|
|
8530
8535
|
},
|
|
8531
8536
|
"performed_by": {
|
|
8532
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8537
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1macro-resolver.json"
|
|
8533
8538
|
},
|
|
8534
8539
|
"encoding": {
|
|
8535
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8540
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-encoding.json"
|
|
8536
8541
|
}
|
|
8537
8542
|
},
|
|
8538
8543
|
"required": [
|
|
@@ -8675,7 +8680,7 @@
|
|
|
8675
8680
|
],
|
|
8676
8681
|
"properties": {
|
|
8677
8682
|
"dialect_semantic": {
|
|
8678
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8683
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1universal-macro.json"
|
|
8679
8684
|
},
|
|
8680
8685
|
"mapping_status": {
|
|
8681
8686
|
"const": "verified_universal"
|
|
@@ -8733,7 +8738,7 @@
|
|
|
8733
8738
|
]
|
|
8734
8739
|
},
|
|
8735
8740
|
"external:core/macro-encoding.json": {
|
|
8736
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8741
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/macro-encoding.json",
|
|
8737
8742
|
"title": "Macro Encoding",
|
|
8738
8743
|
"description": "Exact encoding profile applied to a concrete substitution value. `rfc3986` encodes UTF-8 bytes outside the RFC 3986 unreserved set once per depth. `iab_vast_uri` follows the cited IAB VAST macro registry, including its array serialization rules, and is exactly one pass.",
|
|
8739
8744
|
"type": "object",
|
|
@@ -8817,7 +8822,7 @@
|
|
|
8817
8822
|
]
|
|
8818
8823
|
},
|
|
8819
8824
|
"external:enums/macro-value-context.json": {
|
|
8820
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8825
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/macro-value-context.json",
|
|
8821
8826
|
"title": "Macro Value Context",
|
|
8822
8827
|
"description": "Syntactic occurrence context supported by the first macro contract. Substitution inside arbitrary JavaScript, JSON, or HTML text is intentionally not inferred; use `opaque` and preserve it unless a later governed context is added.",
|
|
8823
8828
|
"type": "string",
|
|
@@ -8828,7 +8833,7 @@
|
|
|
8828
8833
|
]
|
|
8829
8834
|
},
|
|
8830
8835
|
"external:enums/vast-tracking-event.json": {
|
|
8831
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8836
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/vast-tracking-event.json",
|
|
8832
8837
|
"title": "VAST Tracking Event",
|
|
8833
8838
|
"description": "Tracking events for VAST video and audio ads. Includes the IAB VAST 4.2 `Tracking@event` enumeration (vast_4.2.xsd `TrackingEvents_type`, lines 112–136), plus AdCP-flattened representations of the `Impression`, `Error`, `VideoClicks`, and `ViewableImpression` elements (which live in dedicated VAST elements, not under `<TrackingEvents>` — they are surfaced here so a single declared list can cover everything a measurement vendor wants to track). Audio players execute only events applicable to and present in the audio VAST document; visual viewability, fullscreen, expand, collapse, and interactive events are not implied by `audio_vast`. `fullscreen` / `exitFullscreen` are retained for VAST 2.x / 3.x video compatibility (VAST 4.0+ replaced them with `playerExpand` / `playerCollapse`). `measurableImpression` is an AdCP extension for MRC measurability signals.",
|
|
8834
8839
|
"type": "string",
|
|
@@ -8872,7 +8877,7 @@
|
|
|
8872
8877
|
]
|
|
8873
8878
|
},
|
|
8874
8879
|
"external:core/macro-bearing-url.json": {
|
|
8875
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8880
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/macro-bearing-url.json",
|
|
8876
8881
|
"title": "Macro-bearing URL",
|
|
8877
8882
|
"description": "Backward-compatible URL value that preserves the existing `uri-template` branch (including deep links, protocol-relative references, and RFC 6570 host variables) while additionally accepting absolute HTTP(S) URLs with byte-preserved macro delimiters not legal in a strict URI, including `%%...%%`, `[...]`, and `${...}`. Macro-bearing HTTP(S) URLs require a valid lexical authority and valid percent triplets; an AdCP verifier replaces each recognized token with an unreserved sentinel and validates the resulting absolute URI. Token semantics are established only by `macro_declarations`.",
|
|
8878
8883
|
"x-adcp-validation": {
|
|
@@ -8896,7 +8901,7 @@
|
|
|
8896
8901
|
]
|
|
8897
8902
|
},
|
|
8898
8903
|
"external:core/assets/display-tag-asset.json": {
|
|
8899
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
8904
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/display-tag-asset.json",
|
|
8900
8905
|
"title": "Display Tag Asset",
|
|
8901
8906
|
"description": "One atomic third-party display delivery representation. `delivery_type` distinguishes a single ad-request URL, byte-preserved inline markup, and a paired redirect whose ad-request and click-through URLs MUST travel together. This is not an HTML5 bundle: seller-hosted HTML5 zip files use `asset_type: \"zip\"` under `format_kind: \"html5\"`.",
|
|
8902
8907
|
"type": "object",
|
|
@@ -8909,13 +8914,13 @@
|
|
|
8909
8914
|
"macro_declarations": {
|
|
8910
8915
|
"type": "array",
|
|
8911
8916
|
"items": {
|
|
8912
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8917
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
8913
8918
|
},
|
|
8914
8919
|
"minItems": 1,
|
|
8915
8920
|
"description": "Exact macro tokens present anywhere in this representation. Tokens remain byte-preserved until the resolver named by each declaration substitutes them."
|
|
8916
8921
|
},
|
|
8917
8922
|
"provenance": {
|
|
8918
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8923
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
8919
8924
|
"description": "Provenance metadata for this asset, overriding manifest-level provenance."
|
|
8920
8925
|
}
|
|
8921
8926
|
},
|
|
@@ -8939,7 +8944,7 @@
|
|
|
8939
8944
|
"items": {
|
|
8940
8945
|
"allOf": [
|
|
8941
8946
|
{
|
|
8942
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8947
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
8943
8948
|
},
|
|
8944
8949
|
{
|
|
8945
8950
|
"properties": {
|
|
@@ -8957,14 +8962,14 @@
|
|
|
8957
8962
|
"minItems": 1
|
|
8958
8963
|
},
|
|
8959
8964
|
"provenance": {
|
|
8960
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8965
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json"
|
|
8961
8966
|
},
|
|
8962
8967
|
"delivery_type": {
|
|
8963
8968
|
"type": "string",
|
|
8964
8969
|
"const": "tag_url"
|
|
8965
8970
|
},
|
|
8966
8971
|
"url": {
|
|
8967
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
8972
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
8968
8973
|
"description": "Ad-request URL invoked at impression time. It is equivalent to the backward-compatible `url` asset with `url_type: \"ad_request\"`."
|
|
8969
8974
|
}
|
|
8970
8975
|
},
|
|
@@ -9006,7 +9011,7 @@
|
|
|
9006
9011
|
"items": {
|
|
9007
9012
|
"allOf": [
|
|
9008
9013
|
{
|
|
9009
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9014
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
9010
9015
|
},
|
|
9011
9016
|
{
|
|
9012
9017
|
"properties": {
|
|
@@ -9024,7 +9029,7 @@
|
|
|
9024
9029
|
"minItems": 1
|
|
9025
9030
|
},
|
|
9026
9031
|
"provenance": {
|
|
9027
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9032
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json"
|
|
9028
9033
|
},
|
|
9029
9034
|
"delivery_type": {
|
|
9030
9035
|
"type": "string",
|
|
@@ -9085,7 +9090,7 @@
|
|
|
9085
9090
|
"items": {
|
|
9086
9091
|
"allOf": [
|
|
9087
9092
|
{
|
|
9088
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9093
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
9089
9094
|
},
|
|
9090
9095
|
{
|
|
9091
9096
|
"properties": {
|
|
@@ -9106,18 +9111,18 @@
|
|
|
9106
9111
|
"minItems": 1
|
|
9107
9112
|
},
|
|
9108
9113
|
"provenance": {
|
|
9109
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9114
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json"
|
|
9110
9115
|
},
|
|
9111
9116
|
"delivery_type": {
|
|
9112
9117
|
"type": "string",
|
|
9113
9118
|
"const": "paired_redirect"
|
|
9114
9119
|
},
|
|
9115
9120
|
"ad_request_url": {
|
|
9116
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9121
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
9117
9122
|
"description": "Image or ad-request URL entered into the destination ad server. This field deliberately accepts byte-preserved vendor tokens that are not RFC 6570 URI templates."
|
|
9118
9123
|
},
|
|
9119
9124
|
"clickthrough_url": {
|
|
9120
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9125
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
9121
9126
|
"description": "Click-through URL paired with `ad_request_url`. This field deliberately accepts byte-preserved vendor tokens that are not RFC 6570 URI templates. The pair MUST NOT be split, mixed, or revised independently."
|
|
9122
9127
|
}
|
|
9123
9128
|
},
|
|
@@ -9146,7 +9151,7 @@
|
|
|
9146
9151
|
"additionalProperties": true
|
|
9147
9152
|
},
|
|
9148
9153
|
"external:core/assets/text-asset.json": {
|
|
9149
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9154
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/text-asset.json",
|
|
9150
9155
|
"title": "Text Asset",
|
|
9151
9156
|
"description": "Text content asset",
|
|
9152
9157
|
"type": "object",
|
|
@@ -9165,7 +9170,7 @@
|
|
|
9165
9170
|
"description": "Optional language claim for this text. In a materialized creative localization variant, localized-creative-asset.json requires this value to use /schemas/core/locale-tag.json and conformance requires exact equality with the enclosing variant locale. General non-localized assets retain the legacy unconstrained string for compatibility."
|
|
9166
9171
|
},
|
|
9167
9172
|
"provenance": {
|
|
9168
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9173
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
9169
9174
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
9170
9175
|
}
|
|
9171
9176
|
},
|
|
@@ -9176,7 +9181,7 @@
|
|
|
9176
9181
|
"additionalProperties": true
|
|
9177
9182
|
},
|
|
9178
9183
|
"external:core/assets/url-asset.json": {
|
|
9179
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9184
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/url-asset.json",
|
|
9180
9185
|
"title": "URL Asset",
|
|
9181
9186
|
"$comment": "Fallback table is also rendered in docs/creative/asset-types.mdx (URL Asset section). Keep the two in sync — schema description is the normative source for conformance tools; mdx is the human-readable copy.",
|
|
9182
9187
|
"description": "URL reference asset. `url_type` declares the mechanism a receiver uses to invoke the URL (`clickthrough`, display `ad_request`, `tracker_pixel`, or `tracker_script`) and is distinct from the URL's purpose, which the format declares in `url-asset-requirements.role`. Senders SHOULD include `url_type` on every URL asset. When `url_type` is absent, receivers SHOULD fall back to the format's role: clickthrough/landing_page → `clickthrough`; impression_tracker/click_tracker → `tracker_pixel`; viewability_tracker → `tracker_script`; third_party_tracker and display ad requests have no safe fallback. When neither `url_type` nor a format-side role is available, receivers MUST NOT silently pick a mechanism. VAST/DAAST tag URLs are not URL assets — use `asset_type: \"vast\"` or `asset_type: \"daast\"`.",
|
|
@@ -9188,11 +9193,11 @@
|
|
|
9188
9193
|
"description": "Discriminator identifying this as a URL asset. See /schemas/creative/asset-types for the registry."
|
|
9189
9194
|
},
|
|
9190
9195
|
"url": {
|
|
9191
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9196
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
9192
9197
|
"description": "URL reference carrying plain, AdCP, IAB, or declared vendor macro syntax. Buyers preserve token delimiters; the authoritative declaration determines the processing operation and encoding."
|
|
9193
9198
|
},
|
|
9194
9199
|
"url_type": {
|
|
9195
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9200
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1url-asset-type.json",
|
|
9196
9201
|
"description": "Mechanism a receiver uses to invoke this URL: `clickthrough` for a user destination, `ad_request` for a third-party display creative request, `tracker_pixel` for an event HTTP request, or `tracker_script` for a script include. SHOULD be present on every URL asset."
|
|
9197
9202
|
},
|
|
9198
9203
|
"macro_declarations": {
|
|
@@ -9200,7 +9205,7 @@
|
|
|
9200
9205
|
"items": {
|
|
9201
9206
|
"allOf": [
|
|
9202
9207
|
{
|
|
9203
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9208
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
9204
9209
|
},
|
|
9205
9210
|
{
|
|
9206
9211
|
"properties": {
|
|
@@ -9227,7 +9232,7 @@
|
|
|
9227
9232
|
"description": "Binding used only when this URL populates a `seller_rendered_stateful_display` `state_click_urls` slot. It MUST match one declared `states[].state_id` (semantic validators resolve it); at most one entry per state. Omit for ordinary URL slots."
|
|
9228
9233
|
},
|
|
9229
9234
|
"provenance": {
|
|
9230
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9235
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
9231
9236
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
9232
9237
|
}
|
|
9233
9238
|
},
|
|
@@ -9238,7 +9243,7 @@
|
|
|
9238
9243
|
"additionalProperties": true
|
|
9239
9244
|
},
|
|
9240
9245
|
"external:enums/url-asset-type.json": {
|
|
9241
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9246
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/url-asset-type.json",
|
|
9242
9247
|
"title": "URL Asset Type",
|
|
9243
9248
|
"description": "Invocation mechanisms for URL assets. `ad_request` invokes a third-party display ad endpoint at impression time; it is not a tracker or click destination.",
|
|
9244
9249
|
"type": "string",
|
|
@@ -9250,7 +9255,7 @@
|
|
|
9250
9255
|
]
|
|
9251
9256
|
},
|
|
9252
9257
|
"external:core/assets/html-asset.json": {
|
|
9253
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9258
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/html-asset.json",
|
|
9254
9259
|
"title": "HTML Asset",
|
|
9255
9260
|
"description": "Inline HTML content asset. For seller-hosted HTML5 banner bundles, use the zip asset type. For third-party display markup or paired redirects, use the display_tag asset so the trafficking representation remains explicit.",
|
|
9256
9261
|
"type": "object",
|
|
@@ -9292,7 +9297,7 @@
|
|
|
9292
9297
|
}
|
|
9293
9298
|
},
|
|
9294
9299
|
"provenance": {
|
|
9295
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9300
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
9296
9301
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
9297
9302
|
}
|
|
9298
9303
|
},
|
|
@@ -9303,7 +9308,7 @@
|
|
|
9303
9308
|
"additionalProperties": true
|
|
9304
9309
|
},
|
|
9305
9310
|
"external:core/assets/javascript-asset.json": {
|
|
9306
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9311
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/javascript-asset.json",
|
|
9307
9312
|
"title": "JavaScript Asset",
|
|
9308
9313
|
"description": "Inline JavaScript content asset. For third-party display ad markup, use the display_tag asset with delivery_type `inline_markup`; for measurement scripts use a typed tracker; for seller-hosted HTML5 bundles use zip.",
|
|
9309
9314
|
"type": "object",
|
|
@@ -9318,7 +9323,7 @@
|
|
|
9318
9323
|
"description": "JavaScript content"
|
|
9319
9324
|
},
|
|
9320
9325
|
"module_type": {
|
|
9321
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9326
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1javascript-module-type.json",
|
|
9322
9327
|
"description": "JavaScript module type"
|
|
9323
9328
|
},
|
|
9324
9329
|
"accessibility": {
|
|
@@ -9345,7 +9350,7 @@
|
|
|
9345
9350
|
}
|
|
9346
9351
|
},
|
|
9347
9352
|
"provenance": {
|
|
9348
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9353
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
9349
9354
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
9350
9355
|
}
|
|
9351
9356
|
},
|
|
@@ -9356,7 +9361,7 @@
|
|
|
9356
9361
|
"additionalProperties": true
|
|
9357
9362
|
},
|
|
9358
9363
|
"external:enums/javascript-module-type.json": {
|
|
9359
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9364
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/javascript-module-type.json",
|
|
9360
9365
|
"title": "JavaScript Module Type",
|
|
9361
9366
|
"description": "JavaScript module format types for creative assets",
|
|
9362
9367
|
"type": "string",
|
|
@@ -9367,7 +9372,7 @@
|
|
|
9367
9372
|
]
|
|
9368
9373
|
},
|
|
9369
9374
|
"external:core/assets/zip-asset.json": {
|
|
9370
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9375
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/zip-asset.json",
|
|
9371
9376
|
"title": "Zip Asset",
|
|
9372
9377
|
"description": "Bundled creative asset delivered as a zip archive — typically an HTML5 banner with index.html plus supporting CSS, JS, images, and fonts. Receivers unpack the zip, validate internal structure, and serve contents from CDN. Distinct from inline HTML (html asset) and from third-party tag URLs (url asset with url_type tracker_script).",
|
|
9373
9378
|
"type": "object",
|
|
@@ -9432,7 +9437,7 @@
|
|
|
9432
9437
|
}
|
|
9433
9438
|
},
|
|
9434
9439
|
"provenance": {
|
|
9435
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9440
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
9436
9441
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
9437
9442
|
}
|
|
9438
9443
|
},
|
|
@@ -9465,7 +9470,7 @@
|
|
|
9465
9470
|
]
|
|
9466
9471
|
},
|
|
9467
9472
|
"external:core/assets/webhook-asset.json": {
|
|
9468
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9473
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/webhook-asset.json",
|
|
9469
9474
|
"title": "Webhook Asset",
|
|
9470
9475
|
"description": "Webhook for server-side dynamic content rendering (DCO)",
|
|
9471
9476
|
"type": "object",
|
|
@@ -9481,7 +9486,7 @@
|
|
|
9481
9486
|
"description": "Webhook URL to call for dynamic content"
|
|
9482
9487
|
},
|
|
9483
9488
|
"method": {
|
|
9484
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9489
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1http-method.json",
|
|
9485
9490
|
"default": "POST",
|
|
9486
9491
|
"description": "HTTP method"
|
|
9487
9492
|
},
|
|
@@ -9497,7 +9502,7 @@
|
|
|
9497
9502
|
"items": {
|
|
9498
9503
|
"anyOf": [
|
|
9499
9504
|
{
|
|
9500
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9505
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1universal-macro.json"
|
|
9501
9506
|
},
|
|
9502
9507
|
{
|
|
9503
9508
|
"type": "string",
|
|
@@ -9512,7 +9517,7 @@
|
|
|
9512
9517
|
"items": {
|
|
9513
9518
|
"anyOf": [
|
|
9514
9519
|
{
|
|
9515
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9520
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1universal-macro.json"
|
|
9516
9521
|
},
|
|
9517
9522
|
{
|
|
9518
9523
|
"type": "string",
|
|
@@ -9523,7 +9528,7 @@
|
|
|
9523
9528
|
"description": "Universal macros that must be provided for webhook to function"
|
|
9524
9529
|
},
|
|
9525
9530
|
"response_type": {
|
|
9526
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9531
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1webhook-response-type.json",
|
|
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|
"description": "Expected content type of webhook response"
|
|
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|
},
|
|
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|
"security": {
|
|
@@ -9531,7 +9536,7 @@
|
|
|
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|
"description": "Security configuration for webhook calls",
|
|
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|
"properties": {
|
|
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|
"method": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1webhook-security-method.json",
|
|
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|
"description": "Authentication method"
|
|
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|
},
|
|
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|
"hmac_header": {
|
|
@@ -9548,7 +9553,7 @@
|
|
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|
]
|
|
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|
},
|
|
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|
"provenance": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
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|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
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|
}
|
|
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|
},
|
|
@@ -9561,7 +9566,7 @@
|
|
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|
"additionalProperties": true
|
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|
},
|
|
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|
"external:enums/http-method.json": {
|
|
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|
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"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/http-method.json",
|
|
9565
9570
|
"title": "HTTP Method",
|
|
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|
"description": "HTTP methods supported for webhook requests",
|
|
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|
"type": "string",
|
|
@@ -9571,7 +9576,7 @@
|
|
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|
]
|
|
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|
},
|
|
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|
"external:enums/webhook-response-type.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/webhook-response-type.json",
|
|
9575
9580
|
"title": "Webhook Response Type",
|
|
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|
"description": "Expected response content type from webhook endpoints",
|
|
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|
"type": "string",
|
|
@@ -9583,7 +9588,7 @@
|
|
|
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|
]
|
|
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9589
|
},
|
|
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|
"external:enums/webhook-security-method.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/webhook-security-method.json",
|
|
9587
9592
|
"title": "Webhook Security Method",
|
|
9588
9593
|
"description": "Security methods for authenticating webhook requests",
|
|
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9594
|
"type": "string",
|
|
@@ -9594,7 +9599,7 @@
|
|
|
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9599
|
]
|
|
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|
},
|
|
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|
"external:core/assets/css-asset.json": {
|
|
9597
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9602
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/css-asset.json",
|
|
9598
9603
|
"title": "CSS Asset",
|
|
9599
9604
|
"description": "CSS stylesheet asset",
|
|
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9605
|
"type": "object",
|
|
@@ -9613,7 +9618,7 @@
|
|
|
9613
9618
|
"description": "CSS media query context (e.g., 'screen', 'print')"
|
|
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|
},
|
|
9615
9620
|
"provenance": {
|
|
9616
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9621
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
9617
9622
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
9618
9623
|
}
|
|
9619
9624
|
},
|
|
@@ -9624,7 +9629,7 @@
|
|
|
9624
9629
|
"additionalProperties": true
|
|
9625
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|
},
|
|
9626
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|
"external:core/assets/daast-asset.json": {
|
|
9627
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9632
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/daast-asset.json",
|
|
9628
9633
|
"title": "DAAST Asset",
|
|
9629
9634
|
"description": "DAAST (Digital Audio Ad Serving Template) tag for third-party audio ad serving",
|
|
9630
9635
|
"type": "object",
|
|
@@ -9635,7 +9640,7 @@
|
|
|
9635
9640
|
"description": "Discriminator identifying this as a DAAST asset. See /schemas/creative/asset-types for the registry."
|
|
9636
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|
},
|
|
9637
9642
|
"daast_version": {
|
|
9638
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9643
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1daast-version.json",
|
|
9639
9644
|
"description": "DAAST specification version"
|
|
9640
9645
|
},
|
|
9641
9646
|
"duration_ms": {
|
|
@@ -9646,7 +9651,7 @@
|
|
|
9646
9651
|
"tracking_events": {
|
|
9647
9652
|
"type": "array",
|
|
9648
9653
|
"items": {
|
|
9649
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9654
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1daast-tracking-event.json"
|
|
9650
9655
|
},
|
|
9651
9656
|
"description": "Tracking events supported by this DAAST tag"
|
|
9652
9657
|
},
|
|
@@ -9661,13 +9666,13 @@
|
|
|
9661
9666
|
"x-accessibility": true
|
|
9662
9667
|
},
|
|
9663
9668
|
"provenance": {
|
|
9664
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9669
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
9665
9670
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance"
|
|
9666
9671
|
},
|
|
9667
9672
|
"macro_declarations": {
|
|
9668
9673
|
"type": "array",
|
|
9669
9674
|
"items": {
|
|
9670
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9675
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
9671
9676
|
},
|
|
9672
9677
|
"minItems": 1,
|
|
9673
9678
|
"description": "One declaration per occurrence in a field carried by this asset. URL-delivered assets declare only locator-URL occurrences; receivers do not infer declarations for tokens discovered later in a fetched document."
|
|
@@ -9685,7 +9690,7 @@
|
|
|
9685
9690
|
"description": "Discriminator indicating DAAST is delivered via URL endpoint"
|
|
9686
9691
|
},
|
|
9687
9692
|
"url": {
|
|
9688
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9693
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
9689
9694
|
"description": "URL endpoint returning DAAST XML. Macro delimiters remain byte-preserved and are processed only under attached occurrence declarations."
|
|
9690
9695
|
},
|
|
9691
9696
|
"macro_declarations": {
|
|
@@ -9744,7 +9749,7 @@
|
|
|
9744
9749
|
"additionalProperties": true
|
|
9745
9750
|
},
|
|
9746
9751
|
"external:enums/daast-tracking-event.json": {
|
|
9747
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9752
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/daast-tracking-event.json",
|
|
9748
9753
|
"title": "DAAST Tracking Event",
|
|
9749
9754
|
"description": "Tracking events for audio ads. Aligned to the IAB DAAST 1.1 `Tracking@event` enumeration from §3.2.1.7 of the spec (creativeView, start, firstQuartile, midpoint, thirdQuartile, complete, mute, unmute, pause, rewind, resume, skip, progress) — plus `close` (referenced descriptively in DAAST 1.1 §3.2.4.2 contrasting it with `skip`), and AdCP-flattened representations of the `Impression`, `Error`, and click elements (`<Impression>`, `<Error>`, and the click children of `<AdInteractions>`) so a single declared list can cover everything a measurement vendor wants to track. `viewable` / `notViewable` / `viewUndetermined` and `measurableImpression` / `viewableImpression` are AdCP extensions for OM-SDK Audio measurability signals (DAAST 1.1 itself does not define a `<ViewableImpression>` element). DAAST 1.1 audio-incompatible video events are deliberately omitted: no `loaded`, `playerExpand` / `playerCollapse`, `fullscreen` / `exitFullscreen`, `acceptInvitation`, `adExpand` / `adCollapse`, `minimize`, `overlayViewDuration`, or `interactiveStart`.",
|
|
9750
9755
|
"type": "string",
|
|
@@ -9775,7 +9780,7 @@
|
|
|
9775
9780
|
]
|
|
9776
9781
|
},
|
|
9777
9782
|
"external:core/assets/markdown-asset.json": {
|
|
9778
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9783
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/markdown-asset.json",
|
|
9779
9784
|
"title": "Markdown Asset",
|
|
9780
9785
|
"description": "Markdown-formatted text content following CommonMark specification",
|
|
9781
9786
|
"type": "object",
|
|
@@ -9794,7 +9799,7 @@
|
|
|
9794
9799
|
"description": "Optional language claim for this markdown. In a materialized creative localization variant, localized-creative-asset.json requires this value to use /schemas/core/locale-tag.json and conformance requires exact equality with the enclosing variant locale. General non-localized assets retain the legacy unconstrained string for compatibility."
|
|
9795
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|
},
|
|
9796
9801
|
"markdown_flavor": {
|
|
9797
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9802
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1markdown-flavor.json",
|
|
9798
9803
|
"default": "commonmark",
|
|
9799
9804
|
"description": "Markdown flavor used. CommonMark for strict compatibility, GFM for tables/task lists/strikethrough."
|
|
9800
9805
|
},
|
|
@@ -9811,7 +9816,7 @@
|
|
|
9811
9816
|
"additionalProperties": true
|
|
9812
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|
},
|
|
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|
"external:enums/markdown-flavor.json": {
|
|
9814
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9819
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/markdown-flavor.json",
|
|
9815
9820
|
"title": "Markdown Flavor",
|
|
9816
9821
|
"description": "Markdown specification flavors supported for text assets",
|
|
9817
9822
|
"type": "string",
|
|
@@ -9821,7 +9826,7 @@
|
|
|
9821
9826
|
]
|
|
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|
},
|
|
9823
9828
|
"external:core/assets/brief-asset.json": {
|
|
9824
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9829
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/brief-asset.json",
|
|
9825
9830
|
"title": "Brief Asset",
|
|
9826
9831
|
"description": "Campaign-level creative context as an asset. Carries the creative brief through the manifest so it travels with the creative through regeneration, resizing, and auditing.",
|
|
9827
9832
|
"type": "object",
|
|
@@ -9837,12 +9842,12 @@
|
|
|
9837
9842
|
],
|
|
9838
9843
|
"allOf": [
|
|
9839
9844
|
{
|
|
9840
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9845
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1creative-brief.json"
|
|
9841
9846
|
}
|
|
9842
9847
|
]
|
|
9843
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|
},
|
|
9844
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|
"external:core/creative-brief.json": {
|
|
9845
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9850
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/creative-brief.json",
|
|
9846
9851
|
"title": "Creative Brief",
|
|
9847
9852
|
"description": "Campaign-level creative context for AI-powered creative generation. Provides the layer between brand identity (stable across campaigns) and individual creative execution (per-request). A brand has one identity (defined in brand.json) but different creative briefs for each campaign or flight.",
|
|
9848
9853
|
"type": "object",
|
|
@@ -9904,7 +9909,7 @@
|
|
|
9904
9909
|
"type": "array",
|
|
9905
9910
|
"description": "Visual and strategic reference materials such as mood boards, product shots, example creatives, and strategy documents",
|
|
9906
9911
|
"items": {
|
|
9907
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9912
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1reference-asset.json"
|
|
9908
9913
|
}
|
|
9909
9914
|
},
|
|
9910
9915
|
"compliance": {
|
|
@@ -9922,7 +9927,7 @@
|
|
|
9922
9927
|
"description": "The disclosure text that must appear in the creative"
|
|
9923
9928
|
},
|
|
9924
9929
|
"position": {
|
|
9925
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9930
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1disclosure-position.json",
|
|
9926
9931
|
"description": "Where the disclosure should appear within the creative. prominent: clearly visible in the main creative area; footer: at the bottom of visual creatives; audio: spoken in audio/video creatives; subtitle: displayed in the subtitle or closed-caption track; overlay: superimposed on video content; end_card: displayed on video end card; pre_roll: spoken or displayed before main content; companion: in companion ad unit alongside primary creative"
|
|
9927
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|
},
|
|
9928
9933
|
"jurisdictions": {
|
|
@@ -9948,7 +9953,7 @@
|
|
|
9948
9953
|
"description": "Language of the disclosure text as a BCP 47 language tag (e.g., 'en', 'fr-CA', 'es'). When omitted, the disclosure is assumed to match the creative's language."
|
|
9949
9954
|
},
|
|
9950
9955
|
"persistence": {
|
|
9951
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
9956
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1disclosure-persistence.json",
|
|
9952
9957
|
"description": "How long the disclosure must persist during content playback or display. When omitted, the creative agent should use the most restrictive persistence mode supported by the target format."
|
|
9953
9958
|
}
|
|
9954
9959
|
},
|
|
@@ -9977,7 +9982,7 @@
|
|
|
9977
9982
|
"additionalProperties": true
|
|
9978
9983
|
},
|
|
9979
9984
|
"external:core/reference-asset.json": {
|
|
9980
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
9985
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/reference-asset.json",
|
|
9981
9986
|
"title": "Reference Asset",
|
|
9982
9987
|
"description": "A reference asset that provides creative context. Carries visual materials (mood boards, product shots, example creatives) with semantic roles that tell creative agents how to use them.",
|
|
9983
9988
|
"type": "object",
|
|
@@ -10012,7 +10017,7 @@
|
|
|
10012
10017
|
"additionalProperties": true
|
|
10013
10018
|
},
|
|
10014
10019
|
"external:core/assets/catalog-asset.json": {
|
|
10015
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10020
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/catalog-asset.json",
|
|
10016
10021
|
"title": "Catalog Asset",
|
|
10017
10022
|
"description": "A typed data feed as a creative asset. Carries catalog context (products, stores, jobs, etc.) within the manifest's assets map.",
|
|
10018
10023
|
"type": "object",
|
|
@@ -10028,12 +10033,12 @@
|
|
|
10028
10033
|
],
|
|
10029
10034
|
"allOf": [
|
|
10030
10035
|
{
|
|
10031
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10036
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1catalog.json"
|
|
10032
10037
|
}
|
|
10033
10038
|
]
|
|
10034
10039
|
},
|
|
10035
10040
|
"external:core/assets/published-post-asset.json": {
|
|
10036
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10041
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/published-post-asset.json",
|
|
10037
10042
|
"title": "Published Post Asset",
|
|
10038
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"description": "Reference to an already-published post on a publisher, creator, or social platform. The buyer supplies a reference to the existing post; the seller resolves, authorizes, reviews, and serves the referenced post according to the target product's format declaration. This asset is for post references, not uploaded bytes and not catalog rows.",
|
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"type": "object",
|
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@@ -10124,7 +10129,7 @@
|
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"additionalProperties": true
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},
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"provenance": {
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
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"description": "Provenance metadata for this reference asset, overrides manifest-level provenance."
|
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}
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},
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@@ -10146,7 +10151,7 @@
|
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"additionalProperties": true
|
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},
|
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|
"external:core/assets/card-asset.json": {
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/card-asset.json",
|
|
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|
"title": "Card Asset",
|
|
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|
"description": "A single card in a multi-card creative (image_carousel, future composed carousels). Carries: `media` (an image OR video asset), optional `headline` (short text), optional `description` (longer text), optional `cta` (call-to-action label), optional `landing_page_url` (url asset with `url_type: \"clickthrough\"`).\n\nCovers the multi-card patterns across Meta carousel, Pinterest sponsored pin, Snap Collection, TikTok carousel, and AI-surface result cards. The two-field text shape (`headline` + `description`) reflects how almost every adopter splits short labels from longer copy; Pinterest pin description and Meta per-card description both go in `description`.\n\nUsed as the array element type for the `cards` slot on image_carousel canonicals. Adopters MUST NOT invent per-card key conventions like `card_0_headline` / `cards.0.headline` — the manifest's `assets.cards` value is an array of card-asset objects, period. Per-card platform extensions (e.g., Meta-specific carousel attributes, Pinterest rich-pin metadata, Snap Collection price tags) attach via the `platform_extensions` field, never via inline non-canonical keys.",
|
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|
"type": "object",
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@@ -10164,10 +10169,10 @@
|
|
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"description": "The card's primary visual asset. Either an `image` or `video` asset, matching the parent format's `allowed_card_media_asset_types` parameter.",
|
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"oneOf": [
|
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|
{
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1image-asset.json"
|
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},
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|
{
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1video-asset.json"
|
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}
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|
],
|
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|
"discriminator": {
|
|
@@ -10187,25 +10192,25 @@
|
|
|
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|
"description": "Optional per-card call-to-action label (e.g., 'SHOP_NOW', 'LEARN_MORE'). When the parent format declares `cta_values` (allowed CTA labels), the per-card `cta` MUST be one of those values. Lets a Meta or TikTok carousel show different CTAs per card."
|
|
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|
},
|
|
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|
"landing_page_url": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1url-asset.json",
|
|
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|
"description": "Optional per-card click-through URL. URL asset with `url_type: \"clickthrough\"`."
|
|
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|
},
|
|
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|
"platform_extensions": {
|
|
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|
"type": "array",
|
|
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|
"description": "Per-card platform-specific extensions (URI+digest references). Same hosting model as format-level platform_extensions. Use this for Meta carousel-card attributes, Pinterest pin overrides, etc. — NEVER inline non-canonical keys on the card object directly.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1platform-extension-ref.json"
|
|
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|
}
|
|
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|
},
|
|
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|
"provenance": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
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|
"description": "Provenance metadata for this card, overrides manifest-level provenance."
|
|
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|
}
|
|
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|
},
|
|
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|
"additionalProperties": true
|
|
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|
},
|
|
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|
"external:core/platform-extension-ref.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/platform-extension-ref.json",
|
|
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|
"title": "Platform Extension Reference",
|
|
10210
10215
|
"description": "Reference to a platform extension definition. The agent that owns the URI is authoritative for the extension's schema. Buyers fetch the definition once per content digest and cache it. Platform extensions are typically bundled in `get_products` responses under an `extensions` map keyed by `uri@digest`, eliminating the need for a separate fetch.\n\n**Within a single response**, multiple references to the same `uri` MUST carry the same `digest` — divergent digests in one response indicate producer-side error (e.g., concurrent extension revision mid-render). Buyers encountering divergent digests for the same URI MUST fail closed: treat all references to that URI as unresolved and surface a validation error rather than picking one branch silently. **Across responses**, digest divergence is normal — extension authors revise their schemas, the new digest differs, the cache key changes, and the buyer refetches. Cache by `uri@digest`, not by `uri` alone.",
|
|
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10216
|
"type": "object",
|
|
@@ -10235,7 +10240,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
10237
10242
|
"external:core/assets/pixel-tracker-asset.json": {
|
|
10238
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10243
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/pixel-tracker-asset.json",
|
|
10239
10244
|
"title": "Pixel Tracker Asset",
|
|
10240
10245
|
"description": "A single renderer-fired HTTP tracker URL — image pixel or JavaScript include — bound to a measurement event (impression, viewability, click, custom). Generic web-pixel tracker primitive applicable to any web-rendered canonical format (image, html5, image_carousel, responsive_creative, sponsored_placement, native_*, plus the non-VAST/DAAST events of video_hosted and audio_hosted). The buyer's measurement vendor declares the tracker URL; the seller's renderer fires it at serve time without buyer-side involvement.\n\nThe discriminated-union shape and event/method enums are formalized in IAB OpenRTB Native 1.2 (`imptrackers[]` / `jstracker` / `eventtrackers[]` / `link.clicktrackers[]`); the same shape applies cleanly to image banners, html5, carousels, and any other format whose renderer fires HTTP pixels for measurement. The name `pixel_tracker` mirrors the industry's existing 'tracker pixel' terminology (already used in `url_type: \"tracker_pixel\"`) and applies equally to `method: img` and `method: js` (a JS include is still a measurement-pixel hop in vendor parlance).\n\n**Scope boundary (normative).** `pixel_tracker` covers RENDERER-FIRED trackers — measurement events that the ad's serving template invokes when the user sees, views, or clicks the creative. Conversion pixels that fire on the advertiser's site after the click (Meta Pixel, GA4 server-side, custom postbacks) MUST be modeled via `sync_event_sources` / `event_log` — they are campaign-scoped, not creative-asset-scoped. See `docs/creative/canonical-formats.mdx#what-format_kind-is-not-for`.\n\n**Format-specific tracker primitives.** Formats whose wire shape embeds tracker URLs in a format-specific structure use dedicated asset types instead:\n- `video_vast` / `audio_vast` → `vast_tracker` (VAST `<TrackingEvents>`: start, quartiles, complete, pause, mute)\n- `audio_daast` → `daast_tracker` (DAAST `<TrackingEvents>` parity)\n- `display_tag` → opaque (third-party server fires its own trackers)\n\nAll other web-rendered canonicals use `pixel_tracker`.\n\nMaps to IAB OpenRTB Native 1.2 / Dynamic Native Ads API tracker objects:\n- `imptrackers[]` → one `pixel_tracker` per entry with `event: impression`, `method: img`\n- `jstracker` → one `pixel_tracker` with `event: impression`, `method: js`\n- `eventtrackers[]` → one `pixel_tracker` per entry, `event` mapped from the IAB event enum\n- `link.clicktrackers[]` → one `pixel_tracker` per entry with `event: click`, `method: img` (click destinations live on `landing_page_url` slot)\n\n**Bidirectional v1↔v2 mapping (normative for SDK auto-negotiation).** A 3.1 buyer SDK talking to a 3.0.x seller MUST downgrade `pixel_tracker` to the v1 `{asset_type: url, url_type: tracker_pixel}` shape. The URL still emits on the wire; what's lost depends on the original event/method. A 3.1 SDK reading a v1 manifest MUST upgrade `{asset_type: url, url_type: tracker_pixel}` to `pixel_tracker` by inferring event/method from the v1 `asset_id`. Both directions are lossy-with-advisory; SDKs MUST emit the appropriate error code so consumers can see what was inferred or dropped.\n\n**v2 → v1 downgrade table:**\n| pixel_tracker source | v1 emit | Lost fields | Error code |\n|---|---|---|---|\n| `{event: impression, method: img, url}` | `{url_type: tracker_pixel, asset_id: impression_tracker, url}` | none | (no advisory) |\n| `{event: viewable_mrc_50, method: img, url}` | `{url_type: tracker_pixel, asset_id: viewability_tracker, url}` | event variant | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{event: viewable_mrc_100, method: img, url}` | same shape | event variant | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{event: viewable_video_50, method: img, url}` | same shape | event variant | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{event: audible_video_complete, method: img, url}` | same shape | event variant | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{event: click, method: img, url}` | `{url_type: tracker_pixel, asset_id: click_tracker, url}` | none meaningful | (no advisory) |\n| `{event: custom, custom_event_name: X, ...}` | `{url_type: tracker_pixel, asset_id: impression_tracker, url}` (defaults to impression timing) | custom event timing | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n| `{method: js, any event, url}` | same shape with `url_type: tracker_pixel` | JS execution context — URL is hit via GET (counter increments), but JS body doesn't execute (OMID-style verification, viewability observers, cross-domain cookie setters won't fire) | `PIXEL_TRACKER_LOSSY_DOWNGRADE` |\n\n**v1 → v2 upgrade table (inferred — SDK has no explicit event/method):**\n| v1 source (asset_id) | Inferred pixel_tracker | Inference basis |\n|---|---|---|\n| `impression_tracker` | `{event: impression, method: img}` | asset_id convention |\n| `viewability_tracker` | `{event: viewable_mrc_50, method: img}` | asset_id convention + most-common default (50% is the dominant variant in v1 catalogs) |\n| `click_tracker` | `{event: click, method: img}` | asset_id convention |\n| `<other asset_id>` | `{event: custom, custom_event_name: <original asset_id>, method: img}` | fallback — preserves the original asset_id as the custom name |\n\nAll v1→v2 upgrades surface `PIXEL_TRACKER_UPGRADE_INFERRED` so consumers can see that event/method were inferred rather than explicitly declared.",
|
|
10241
10246
|
"type": "object",
|
|
@@ -10246,7 +10251,7 @@
|
|
|
10246
10251
|
"description": "Discriminator identifying this as a renderer-fired pixel tracker asset. See /schemas/creative/asset-types for the registry."
|
|
10247
10252
|
},
|
|
10248
10253
|
"event": {
|
|
10249
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10254
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1pixel-tracking-event.json",
|
|
10250
10255
|
"description": "Which event this tracker fires on. The event enum maps its first four measurement values to IAB OpenRTB Native 1.2 event types 1-4 and adds explicit AdCP events for renderer behavior that Native does not assign a standard event type:\n- `impression` (IAB type 1) — fires when the ad is served. Covers both `imptrackers[]` and `jstracker` from the IAB shape, distinguished by `method`.\n- `viewable_mrc_50` (IAB type 2) — IAB MRC viewable, 50% pixels for ≥1 second.\n- `viewable_mrc_100` (IAB type 3) — IAB MRC viewable, 100% pixels for ≥1 second.\n- `viewable_video_50` (IAB type 4) — video-specific viewable, 50% pixels for ≥2 seconds. Native type 4 does not require audio. On video_hosted; ignored on image/html5.\n- `audible_video_complete` (AdCP-defined) — video reached 100% completion with audio on. Native reserves event types 500+ for exchange-specific use and does not assign this event a standard numeric type. Meaningful on non-VAST video formats where audible-complete is measured but VAST `<TrackingEvents>` is not the wire format; VAST formats use `vast_tracker` with `vast_event: complete` plus a separate audible tracker instead.\n- `click` — fires when the user clicks the creative (`link.clicktrackers[]`).\n- `custom` — adopter-defined event for anything not in the standardized enum. MUST also set `custom_event_name`; it can represent Native's exchange-specific 500+ range or another qualified vendor event without assigning an IAB numeric identity."
|
|
10251
10256
|
},
|
|
10252
10257
|
"method": {
|
|
@@ -10259,7 +10264,7 @@
|
|
|
10259
10264
|
"description": "How the tracker URL is invoked at serve time:\n- `img` — fired as an image pixel (HTTP GET with `<img>`-like semantics; no JS execution)\n- `js` — fired as a script include (renderer evaluates the URL's response as JavaScript)\n\nMatches IAB OpenRTB Native 1.2 method enum (1=img, 2=js). `js` MUST only be used by sellers whose renderer supports JavaScript trackers; sellers without JS-tracker support MUST reject `method: js` declarations at sync_creatives time with `CREATIVE_REJECTED` carrying the reason."
|
|
10260
10265
|
},
|
|
10261
10266
|
"url": {
|
|
10262
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10267
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
10263
10268
|
"description": "Tracker URL fired when `event` occurs. Macro processing and encoding follow an attached occurrence declaration; absent declarations retain the legacy universal-macro path."
|
|
10264
10269
|
},
|
|
10265
10270
|
"macro_declarations": {
|
|
@@ -10267,7 +10272,7 @@
|
|
|
10267
10272
|
"items": {
|
|
10268
10273
|
"allOf": [
|
|
10269
10274
|
{
|
|
10270
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10275
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
10271
10276
|
},
|
|
10272
10277
|
{
|
|
10273
10278
|
"properties": {
|
|
@@ -10290,7 +10295,7 @@
|
|
|
10290
10295
|
"description": "REQUIRED when `event` is `custom`; otherwise MUST be absent. Adopter-defined event name. When tracker execution is undeclared, an unknown custom event is a forward-compatible probe and the seller silently no-ops instead of rejecting the creative. An effective tracker_execution_contract overrides that legacy fallback: with complete:true an unlisted custom selector is unsupported and rejects compatibility with tracker_contract_mismatch; a listed custom selector is an affirmative accept-and-initiate commitment."
|
|
10291
10296
|
},
|
|
10292
10297
|
"provenance": {
|
|
10293
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10298
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
10294
10299
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance."
|
|
10295
10300
|
}
|
|
10296
10301
|
},
|
|
@@ -10367,7 +10372,7 @@
|
|
|
10367
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|
]
|
|
10368
10373
|
},
|
|
10369
10374
|
"external:enums/pixel-tracking-event.json": {
|
|
10370
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10375
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/pixel-tracking-event.json",
|
|
10371
10376
|
"title": "Pixel Tracking Event",
|
|
10372
10377
|
"description": "Closed AdCP event vocabulary for renderer-fired pixel trackers. Impression and viewability values through `viewable_video_50` map to IAB OpenRTB Native event tracker types 1-4. `audible_video_complete` is an AdCP-defined first-class event, not an assigned IAB Native event type; Native reserves 500+ for exchange-specific use. `click` represents Native click trackers and `custom` is the explicit adopter-defined extension point.",
|
|
10373
10378
|
"type": "string",
|
|
@@ -10382,7 +10387,7 @@
|
|
|
10382
10387
|
]
|
|
10383
10388
|
},
|
|
10384
10389
|
"external:core/assets/vast-tracker-asset.json": {
|
|
10385
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10390
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/vast-tracker-asset.json",
|
|
10386
10391
|
"title": "VAST Tracker Asset",
|
|
10387
10392
|
"description": "A single tracker URL bound to a VAST `TrackingEvents` event. Emitted by the creative agent as a decomposed VAST-event URL; the sales agent assembles these into the VAST `TrackingEvents` block at serve time. IMPORTANT: this asset type is for `TrackingEvents` URLs only (start, quartiles, complete, pause, mute, etc.). The `Impression` URL MUST be modeled as a `url` asset with `url_type: \"tracker_pixel\"`, not as a vast_tracker with `vast_event: \"impression\"`. Decomposed trackers let format requirements bind specific measurement events (e.g., MRC viewable) without forcing the buyer to construct a full VAST tag.",
|
|
10388
10393
|
"type": "object",
|
|
@@ -10395,7 +10400,7 @@
|
|
|
10395
10400
|
"vast_event": {
|
|
10396
10401
|
"allOf": [
|
|
10397
10402
|
{
|
|
10398
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10403
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1vast-tracking-event.json"
|
|
10399
10404
|
},
|
|
10400
10405
|
{
|
|
10401
10406
|
"not": {
|
|
@@ -10416,7 +10421,7 @@
|
|
|
10416
10421
|
"description": "The VAST tracking event this URL fires on. Maps 1:1 to the VAST `Tracking event=\"...\"` attribute inside `TrackingEvents`. MUST NOT be `impression` (belongs in the VAST `Impression` element — model as a `url` asset with `url_type: \"tracker_pixel\"`), `clickTracking` / `customClick` (belong in `VideoClicks`), `error` (VAST `Error` element), or any of `viewable` / `notViewable` / `viewUndetermined` / `measurableImpression` / `viewableImpression` (children of the VAST `ViewableImpression` element, not `TrackingEvents`)."
|
|
10417
10422
|
},
|
|
10418
10423
|
"url": {
|
|
10419
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10424
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
10420
10425
|
"description": "Tracker URL fired for the VAST event. Attached declarations identify each macro occurrence, registry revision, processing actor, and exact encoding profile."
|
|
10421
10426
|
},
|
|
10422
10427
|
"macro_declarations": {
|
|
@@ -10424,7 +10429,7 @@
|
|
|
10424
10429
|
"items": {
|
|
10425
10430
|
"allOf": [
|
|
10426
10431
|
{
|
|
10427
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10432
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
10428
10433
|
},
|
|
10429
10434
|
{
|
|
10430
10435
|
"properties": {
|
|
@@ -10458,7 +10463,7 @@
|
|
|
10458
10463
|
"description": "Which VAST creative element this tracker scopes to — `linear` for `<Linear>/<TrackingEvents>`, `non_linear` for `<NonLinearAds>/<TrackingEvents>`, `companion` for `<CompanionAds>/<Companion>/<TrackingEvents>`. Defaults to `linear`. Existing 3.x assets remain structurally permissive; a tracker execution contract applies the standards-valid event/target matrix when matching a creative to a product."
|
|
10459
10464
|
},
|
|
10460
10465
|
"provenance": {
|
|
10461
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10466
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
10462
10467
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance."
|
|
10463
10468
|
}
|
|
10464
10469
|
},
|
|
@@ -10489,7 +10494,7 @@
|
|
|
10489
10494
|
"additionalProperties": true
|
|
10490
10495
|
},
|
|
10491
10496
|
"external:core/assets/daast-tracker-asset.json": {
|
|
10492
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10497
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/assets/daast-tracker-asset.json",
|
|
10493
10498
|
"title": "DAAST Tracker Asset",
|
|
10494
10499
|
"description": "A single tracker URL bound to a DAAST `TrackingEvents` event. Audio-side analogue of vast-tracker-asset. The `Impression` URL MUST be modeled as a `url` asset with `url_type: \"tracker_pixel\"`, not as a daast_tracker with `daast_event: \"impression\"`.",
|
|
10495
10500
|
"type": "object",
|
|
@@ -10502,7 +10507,7 @@
|
|
|
10502
10507
|
"daast_event": {
|
|
10503
10508
|
"allOf": [
|
|
10504
10509
|
{
|
|
10505
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10510
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1daast-tracking-event.json"
|
|
10506
10511
|
},
|
|
10507
10512
|
{
|
|
10508
10513
|
"not": {
|
|
@@ -10523,7 +10528,7 @@
|
|
|
10523
10528
|
"description": "The DAAST tracking event this URL fires on. MUST NOT be `impression` (model as `url` asset with `url_type: \"tracker_pixel\"`), `clickTracking` / `customClick` (click-tracking trackers go on their own URL asset), `error`, or any of the `ViewableImpression`-element children (`viewable`, `notViewable`, `viewUndetermined`, `measurableImpression`, `viewableImpression`)."
|
|
10524
10529
|
},
|
|
10525
10530
|
"url": {
|
|
10526
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10531
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-bearing-url.json",
|
|
10527
10532
|
"description": "Tracker URL fired for the DAAST event. Attached declarations identify each macro occurrence, processing actor, and exact encoding profile."
|
|
10528
10533
|
},
|
|
10529
10534
|
"macro_declarations": {
|
|
@@ -10531,7 +10536,7 @@
|
|
|
10531
10536
|
"items": {
|
|
10532
10537
|
"allOf": [
|
|
10533
10538
|
{
|
|
10534
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10539
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1macro-declaration.json"
|
|
10535
10540
|
},
|
|
10536
10541
|
{
|
|
10537
10542
|
"properties": {
|
|
@@ -10564,7 +10569,7 @@
|
|
|
10564
10569
|
"description": "Which DAAST creative element this tracker scopes to — `linear` for `<Linear>/<TrackingEvents>` (DAAST 1.1 §3.2.1.7), `companion` for `<CompanionAds>/<Companion>/<TrackingEvents>` (DAAST 1.1 §3.2.2.7). DAAST has no `<NonLinearAds>` element. Defaults to `linear`. Existing 3.x assets remain structurally permissive; a tracker execution contract applies the standards-valid event/target matrix when matching a creative to a product."
|
|
10565
10570
|
},
|
|
10566
10571
|
"provenance": {
|
|
10567
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10572
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1provenance.json",
|
|
10568
10573
|
"description": "Provenance metadata for this asset, overrides manifest-level provenance."
|
|
10569
10574
|
}
|
|
10570
10575
|
},
|
|
@@ -10595,7 +10600,7 @@
|
|
|
10595
10600
|
"additionalProperties": true
|
|
10596
10601
|
},
|
|
10597
10602
|
"external:core/creative-assets.json": {
|
|
10598
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10603
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/creative-assets.json",
|
|
10599
10604
|
"title": "Creative Assets",
|
|
10600
10605
|
"description": "Map of canonical asset-group or legacy asset identifiers to supplied creative assets. Values are either a single discriminated asset or a non-empty repeatable asset array.",
|
|
10601
10606
|
"type": "object",
|
|
@@ -10603,12 +10608,12 @@
|
|
|
10603
10608
|
"^[a-z0-9_]+$": {
|
|
10604
10609
|
"anyOf": [
|
|
10605
10610
|
{
|
|
10606
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10611
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1asset-union.json"
|
|
10607
10612
|
},
|
|
10608
10613
|
{
|
|
10609
10614
|
"type": "array",
|
|
10610
10615
|
"items": {
|
|
10611
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10616
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1assets~1asset-union.json"
|
|
10612
10617
|
},
|
|
10613
10618
|
"minItems": 1
|
|
10614
10619
|
}
|
|
@@ -10618,7 +10623,7 @@
|
|
|
10618
10623
|
"additionalProperties": true
|
|
10619
10624
|
},
|
|
10620
10625
|
"external:enums/creative-status.json": {
|
|
10621
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10626
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/creative-status.json",
|
|
10622
10627
|
"title": "Creative Status",
|
|
10623
10628
|
"description": "Lifecycle status of a creative asset in a creative library. See the Creative Protocol specification for transition rules.",
|
|
10624
10629
|
"type": "string",
|
|
@@ -10640,13 +10645,13 @@
|
|
|
10640
10645
|
}
|
|
10641
10646
|
},
|
|
10642
10647
|
"external:core/industry-identifier.json": {
|
|
10643
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10648
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/industry-identifier.json",
|
|
10644
10649
|
"title": "Industry Identifier",
|
|
10645
10650
|
"description": "An industry-standard or market-specific identifier for an advertising creative (e.g., Ad-ID, ISCI, Clearcast clock number, IDcrea). These identifiers are managed by external registries or clearance bodies and used across the supply chain to track and reference specific creative assets. Add a PR to extend creative-identifier-type when another shared identifier scheme needs first-class support.",
|
|
10646
10651
|
"type": "object",
|
|
10647
10652
|
"properties": {
|
|
10648
10653
|
"type": {
|
|
10649
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10654
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1creative-identifier-type.json"
|
|
10650
10655
|
},
|
|
10651
10656
|
"value": {
|
|
10652
10657
|
"type": "string",
|
|
@@ -10661,7 +10666,7 @@
|
|
|
10661
10666
|
"additionalProperties": true
|
|
10662
10667
|
},
|
|
10663
10668
|
"external:enums/creative-identifier-type.json": {
|
|
10664
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10669
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/creative-identifier-type.json",
|
|
10665
10670
|
"title": "Creative Identifier Type",
|
|
10666
10671
|
"description": "Industry-standard or market-specific identifier types for advertising creatives. These identifiers are managed by external registries or clearance bodies and are used across the supply chain to track and reference specific creative assets. This enum is intentionally closed: add a PR for additional shared identifier schemes rather than using an escape hatch.",
|
|
10667
10672
|
"type": "string",
|
|
@@ -10685,7 +10690,7 @@
|
|
|
10685
10690
|
]
|
|
10686
10691
|
},
|
|
10687
10692
|
"external:core/rights-constraint.json": {
|
|
10688
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10693
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/rights-constraint.json",
|
|
10689
10694
|
"title": "Rights Constraint",
|
|
10690
10695
|
"description": "Rights metadata attached to a creative. Each entry represents constraints from a single rights holder. Buyer-carried fields are a presentation, not authorization. In AdCP 3.2, a serving party treats a constraint as machine-verified only after one attestation_refs entry evaluates to verified under its own adcp.attestations policy and matches the complete digest-pinned grant.",
|
|
10691
10696
|
"type": "object",
|
|
@@ -10714,7 +10719,7 @@
|
|
|
10714
10719
|
]
|
|
10715
10720
|
},
|
|
10716
10721
|
"rights_holder": {
|
|
10717
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10722
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json",
|
|
10718
10723
|
"description": "Canonical BrandRef for the rights holder that issued the grant through an authorized rights agent. Required whenever attestation_refs is present. Evaluators first match this exact BrandRef against local issuer policy, then resolve the authoritative brand.json and bind the credential verification key to exactly one matching agents[] entry with type rights. Sibling-brand agents are never authority. Legacy unattested constraints may omit this field but remain machine-unverified."
|
|
10719
10724
|
},
|
|
10720
10725
|
"valid_from": {
|
|
@@ -10731,7 +10736,7 @@
|
|
|
10731
10736
|
"type": "array",
|
|
10732
10737
|
"description": "Rights uses covered by this constraint",
|
|
10733
10738
|
"items": {
|
|
10734
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10739
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1right-use.json"
|
|
10735
10740
|
},
|
|
10736
10741
|
"minItems": 1
|
|
10737
10742
|
},
|
|
@@ -10757,7 +10762,7 @@
|
|
|
10757
10762
|
"description": "Maximum total impressions allowed for the full validity period (valid_from to valid_until). This is the absolute cap across all creatives using this rights grant, not a per-creative or per-period limit."
|
|
10758
10763
|
},
|
|
10759
10764
|
"right_type": {
|
|
10760
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10765
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1right-type.json",
|
|
10761
10766
|
"description": "Type of rights (talent, music, etc.). Helps identify constraints when a creative combines multiple rights types."
|
|
10762
10767
|
},
|
|
10763
10768
|
"approval_status": {
|
|
@@ -10845,7 +10850,7 @@
|
|
|
10845
10850
|
"items": {
|
|
10846
10851
|
"allOf": [
|
|
10847
10852
|
{
|
|
10848
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10853
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1attestation-reference.json"
|
|
10849
10854
|
},
|
|
10850
10855
|
{
|
|
10851
10856
|
"type": "object",
|
|
@@ -10858,7 +10863,7 @@
|
|
|
10858
10863
|
"const": "brand"
|
|
10859
10864
|
},
|
|
10860
10865
|
"brand": {
|
|
10861
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10866
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json"
|
|
10862
10867
|
}
|
|
10863
10868
|
},
|
|
10864
10869
|
"required": [
|
|
@@ -10899,7 +10904,7 @@
|
|
|
10899
10904
|
"uniqueItems": true
|
|
10900
10905
|
},
|
|
10901
10906
|
"ext": {
|
|
10902
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
10907
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
10903
10908
|
}
|
|
10904
10909
|
},
|
|
10905
10910
|
"required": [
|
|
@@ -10955,7 +10960,7 @@
|
|
|
10955
10960
|
"additionalProperties": true
|
|
10956
10961
|
},
|
|
10957
10962
|
"external:enums/right-use.json": {
|
|
10958
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10963
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/right-use.json",
|
|
10959
10964
|
"title": "Right Use",
|
|
10960
10965
|
"description": "Types of rights usage that can be licensed through the brand protocol. Aligned with DDEX UseType direction for interoperability with music and media rights systems.",
|
|
10961
10966
|
"x-status": "experimental",
|
|
@@ -10990,7 +10995,7 @@
|
|
|
10990
10995
|
}
|
|
10991
10996
|
},
|
|
10992
10997
|
"external:enums/right-type.json": {
|
|
10993
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
10998
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/right-type.json",
|
|
10994
10999
|
"title": "Right Type",
|
|
10995
11000
|
"description": "Categories of intellectual property rights that can be licensed through the brand protocol.",
|
|
10996
11001
|
"x-status": "experimental",
|
|
@@ -11011,13 +11016,13 @@
|
|
|
11011
11016
|
}
|
|
11012
11017
|
},
|
|
11013
11018
|
"external:core/attestation-reference.json": {
|
|
11014
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
11019
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/attestation-reference.json",
|
|
11015
11020
|
"title": "Attestation Reference",
|
|
11016
11021
|
"description": "Portable, reference-first presentation of an independently issued claim. It identifies the claimed issuer, claim vocabulary, subject, and either a stable credential locator or an embedded credential. A presentation is a locator and claim hint, not proof or a trust decision. The evaluator remains verifier-of-record and MUST resolve or inspect the credential only under its published attestation capabilities and local trust policy.",
|
|
11017
11022
|
"type": "object",
|
|
11018
11023
|
"properties": {
|
|
11019
11024
|
"issuer": {
|
|
11020
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11025
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1attestation-issuer.json"
|
|
11021
11026
|
},
|
|
11022
11027
|
"claim_type": {
|
|
11023
11028
|
"type": "string",
|
|
@@ -11025,7 +11030,7 @@
|
|
|
11025
11030
|
"description": "Open, absolute URI identifying the claim vocabulary. The URI is an identifier and need not be dereferenceable. AdCP does not maintain an enum of approved claims."
|
|
11026
11031
|
},
|
|
11027
11032
|
"subject": {
|
|
11028
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11033
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1attestation-subject.json"
|
|
11029
11034
|
},
|
|
11030
11035
|
"locator": {
|
|
11031
11036
|
"description": "Stable locator for resolving the credential. Credential URLs are permitted only when their canonical origin is allowlisted for the matched issuer. Issuer-scoped IDs name a resolver_id already published by the evaluator; the presentation cannot introduce a resolver URL.",
|
|
@@ -11048,7 +11053,7 @@
|
|
|
11048
11053
|
"description": "HTTPS URI of the credential. Before any fetch, evaluators MUST match its canonical origin to credential_origins on the accepted issuer capability and then apply the attestation fetch contract."
|
|
11049
11054
|
},
|
|
11050
11055
|
"ext": {
|
|
11051
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11056
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
11052
11057
|
}
|
|
11053
11058
|
},
|
|
11054
11059
|
"required": [
|
|
@@ -11080,7 +11085,7 @@
|
|
|
11080
11085
|
"description": "Identifier of a resolver already published in the matched accepted_issuers[].resolvers[] capability. A presenter cannot supply or override its URL."
|
|
11081
11086
|
},
|
|
11082
11087
|
"ext": {
|
|
11083
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
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}
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},
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"required": [
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@@ -11110,7 +11115,7 @@
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"minLength": 1
|
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},
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"ext": {
|
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
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}
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},
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"required": [
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@@ -11162,7 +11167,7 @@
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"additionalProperties": false
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},
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"ext": {
|
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
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}
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},
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"required": [
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@@ -11221,7 +11226,7 @@
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]
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},
|
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"external:core/attestation-subject.json": {
|
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-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
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+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/attestation-subject.json",
|
|
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|
"title": "Attestation Subject",
|
|
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|
"description": "Typed identity of the entity or object an attestation credential is about. Brand and agent subjects reuse canonical AdCP identities. Other resources use an open, URI-namespaced resource_type plus an identifier whose namespace is explicit. Evaluators MUST compare the resolved credential subject to this complete typed identity, not to id alone.",
|
|
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"discriminator": {
|
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@@ -11237,10 +11242,10 @@
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"const": "brand"
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},
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"brand": {
|
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-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1brand-ref.json"
|
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},
|
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"ext": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
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}
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},
|
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|
"required": [
|
|
@@ -11264,7 +11269,7 @@
|
|
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|
"description": "Canonical HTTPS endpoint of the agent the claim concerns."
|
|
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|
},
|
|
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|
"ext": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
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|
}
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|
},
|
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|
"required": [
|
|
@@ -11303,7 +11308,7 @@
|
|
|
11303
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|
"description": "Optional SHA-256 pin for the exact content or immutable snapshot identified by this resource subject. This is part of the complete typed subject identity and is distinct from AttestationReference.content_digest, which pins credential bytes."
|
|
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|
},
|
|
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|
"ext": {
|
|
11306
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
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|
}
|
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|
},
|
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|
"required": [
|
|
@@ -11332,14 +11337,14 @@
|
|
|
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|
]
|
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|
},
|
|
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|
"external:core/context.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/context.json",
|
|
11336
11341
|
"title": "Context Object",
|
|
11337
11342
|
"description": "Opaque correlation data that is echoed unchanged in responses. Used for internal tracking, UI session IDs, trace IDs, and other caller-specific identifiers that don't affect protocol behavior. Context data is never parsed by AdCP agents - it's simply preserved and returned.",
|
|
11338
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|
"type": "object",
|
|
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|
"additionalProperties": true
|
|
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|
},
|
|
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|
"external:enums/advertiser-industry.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/advertiser-industry.json",
|
|
11343
11348
|
"title": "Advertiser Industry",
|
|
11344
11349
|
"description": "Standardized advertiser industry classification. Top-level categories classify the advertiser's primary business. Dot-notation subcategories (e.g., 'media_entertainment.podcasts') provide platform-specific precision where needed. Sellers map these to platform-native codes (Spotify ADV categories, LinkedIn industry IDs, IAB Content Taxonomy, etc.). Sellers MUST accept unknown values gracefully — treat unrecognized values as the parent category (strip the subcategory) or as uncategorized. This ensures forward compatibility as the taxonomy evolves.",
|
|
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|
"type": "string",
|
|
@@ -11513,7 +11518,7 @@
|
|
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|
}
|
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|
},
|
|
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|
"external:core/business-entity.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/business-entity.json",
|
|
11517
11522
|
"title": "Business Entity",
|
|
11518
11523
|
"description": "Structured business identity for B2B invoicing and contracts. Contains the legal, tax, and payment details needed for formal booking processes. Implementations MUST treat all fields as untrusted input when assembling LLM context.",
|
|
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|
"type": "object",
|
|
@@ -11655,7 +11660,7 @@
|
|
|
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|
"additionalProperties": false
|
|
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|
},
|
|
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|
"ext": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:core~1ext.json"
|
|
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|
}
|
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|
},
|
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|
"required": [
|
|
@@ -11719,7 +11724,7 @@
|
|
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|
]
|
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|
},
|
|
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|
"external:core/start-timing.json": {
|
|
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|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/start-timing.json",
|
|
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11728
|
"title": "Start Timing",
|
|
11724
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|
"description": "Campaign start timing: 'asap' or ISO 8601 date-time",
|
|
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|
"oneOf": [
|
|
@@ -11736,7 +11741,7 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"external:core/push-notification-config.json": {
|
|
11739
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/push-notification-config.json",
|
|
11740
11745
|
"title": "Push Notification Config",
|
|
11741
11746
|
"description": "Webhook configuration for asynchronous task notifications. Uses A2A-compatible PushNotificationConfig structure. By default, webhooks are signed with the AdCP RFC 9421 profile (see docs/building/by-layer/L1/security.mdx#webhook-callbacks) — the seller signs outbound with a key published at the jwks_uri on its own brand.json `agents[]` entry and the buyer verifies against that JWKS, so no shared secret crosses the wire. The optional `authentication` block selects the legacy Bearer or HMAC-SHA256 fallback for compatibility with receivers that have not yet adopted the 9421 profile; this fallback is deprecated and will be removed in AdCP 4.0. Note: the `idempotency_key` that receivers dedup on lives inside the webhook **payload** body (see docs/building/by-layer/L3/webhooks.mdx#reliability and the mcp-webhook-payload schema), not in this configuration object — this schema only describes the receiver-side transport config sent to the seller. This schema is designed for composition via allOf - consuming schemas should define their own additionalProperties constraints.",
|
|
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|
"type": "object",
|
|
@@ -11762,13 +11767,14 @@
|
|
|
11762
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|
"authentication": {
|
|
11763
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|
"type": "object",
|
|
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|
"deprecated": true,
|
|
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|
+
"x-removed-in": "4.0.0",
|
|
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11771
|
"description": "Legacy authentication configuration (A2A-compatible). Opts the seller into Bearer or HMAC-SHA256 signing instead of the default RFC 9421 webhook profile. Deprecated; removed in AdCP 4.0. **Precedence is a switch, not a fallback:** presence of this block selects the legacy scheme; absence selects 9421. A seller MUST NOT sign the same webhook both ways, and a buyer MUST NOT attempt 'try 9421 first, fall back to HMAC' verification — signature mode is determined solely by whether this block was present at registration time. The seller's baseline 9421 webhook key is published at its brand.json `agents[]` `jwks_uri` using `adcp_use: \"request-signing\"` (deprecated `webhook-signing` keys remain accepted during the compatibility window); it does not override this selector and is only used when `authentication` is omitted. See docs/building/by-layer/L1/security.mdx#webhook-callbacks for the full precedence and downgrade-resistance rules (including the `webhook_mode_mismatch` rejection a buyer MUST apply when a received webhook's signing mode does not match the registered mode).",
|
|
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|
"properties": {
|
|
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|
"schemes": {
|
|
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|
"type": "array",
|
|
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|
"description": "Array of authentication schemes. Supported: ['Bearer'] for simple token auth, ['HMAC-SHA256'] for legacy shared-secret signing. Both are deprecated; new integrations SHOULD omit `authentication` and use the RFC 9421 webhook profile.",
|
|
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|
"items": {
|
|
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|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1auth-scheme.json"
|
|
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|
},
|
|
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|
"minItems": 1,
|
|
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|
"maxItems": 1
|
|
@@ -11791,9 +11797,10 @@
|
|
|
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|
]
|
|
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|
},
|
|
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|
"external:enums/auth-scheme.json": {
|
|
11794
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
11800
|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/enums/auth-scheme.json",
|
|
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11801
|
"title": "Authentication Scheme",
|
|
11796
11802
|
"deprecated": true,
|
|
11803
|
+
"x-removed-in": "4.0.0",
|
|
11797
11804
|
"description": "Legacy authentication schemes for the webhook auth block. Bearer: token sent in Authorization header. HMAC-SHA256: legacy shared-secret signing. Both are deprecated; new integrations SHOULD omit the authentication block and use the RFC 9421 webhook signing profile (applicable on schemas where authentication is optional). Removed in AdCP 4.0.",
|
|
11798
11805
|
"type": "string",
|
|
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11806
|
"enum": [
|
|
@@ -11802,7 +11809,7 @@
|
|
|
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11809
|
]
|
|
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|
},
|
|
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|
"external:core/reporting-webhook.json": {
|
|
11805
|
-
"$id": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$id": "https://adcontextprotocol.org/schemas/3.2.7/core/reporting-webhook.json",
|
|
11806
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|
"title": "Reporting Webhook",
|
|
11807
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|
"description": "Webhook configuration for automated reporting delivery. Configures where and how campaign performance reports are sent.",
|
|
11808
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|
"type": "object",
|
|
@@ -11820,13 +11827,14 @@
|
|
|
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11827
|
"authentication": {
|
|
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11828
|
"type": "object",
|
|
11822
11829
|
"deprecated": true,
|
|
11830
|
+
"x-removed-in": "4.0.0",
|
|
11823
11831
|
"description": "Legacy authentication configuration for webhook delivery (A2A-compatible). Opts the receiver into Bearer or HMAC-SHA256 signing. Both schemes are deprecated; the preferred signing profile for new integrations is RFC 9421, where the seller signs with a key published at its brand.json agents[] entry and the buyer verifies against the seller's JWKS — no shared secret crosses the wire (see docs/building/by-layer/L1/security.mdx#webhook-callbacks). This field is required in AdCP 3.x; the requirement is removed in AdCP 4.0 when the default RFC 9421 path becomes the only path.",
|
|
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|
"properties": {
|
|
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|
"schemes": {
|
|
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11834
|
"type": "array",
|
|
11827
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|
"description": "Array of authentication schemes. ['Bearer'] for simple token auth, ['HMAC-SHA256'] for legacy shared-secret signing. Both are deprecated; new integrations SHOULD use the RFC 9421 webhook signing profile instead.",
|
|
11828
11836
|
"items": {
|
|
11829
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
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|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1auth-scheme.json"
|
|
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11838
|
},
|
|
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11839
|
"minItems": 1,
|
|
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|
"maxItems": 1
|
|
@@ -11856,7 +11864,7 @@
|
|
|
11856
11864
|
"type": "array",
|
|
11857
11865
|
"description": "Optional list of metrics to include in webhook notifications. If omitted, all available metrics are included; an empty array has the same meaning as omission (it does not narrow to impressions and spend only). impressions and spend are always included regardless of this list. Must be a subset of the product's available_metrics. Subset evaluation and leaf resolution follow `enums/available-metric.json`: a numeric leaf may be covered by its container, while each structured distribution must be explicitly available. Requesting any nested identity selects its canonical carrier inside the payload's nested object. Same narrowing semantics as get_media_buy_delivery's requested_metrics (which additionally requires at least one entry when present).",
|
|
11858
11866
|
"items": {
|
|
11859
|
-
"$ref": "https://adcontextprotocol.org/schemas/3.2.
|
|
11867
|
+
"$ref": "https://adcontextprotocol.org/schemas/3.2.7/mcp/2026-07-28/media-buy/create-media-buy-request.json#/$defs/external:enums~1available-metric.json"
|
|
11860
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|
},
|
|
11861
11869
|
"uniqueItems": true
|
|
11862
11870
|
}
|