moviepilot-gwo 0.1.1 → 0.1.2
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data/README.markdown
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NOTE: CURRENTLY THIS WORKS ONLY WITH HAML ... I HAVE TO FIX IT IN ORDER TO GET IT RUNNING WITH ERB
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This is a Ruby on Rails plugin (gem) which simplifies Server-Side Dynamic Section Variations with
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[Google Website Optimizer](http://www.google.com/websiteoptimizer) as described in the article
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[Server-Side Dynamic Section Variations on gwotricks.com](http://www.gwotricks.com/2009/05/server-side-dynamic-section-variations.html)
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@@ -27,94 +30,98 @@ To use GWO, you need two pages:
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* A page that signifies conversion (i.e. account creation page)
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[Signup for Google Website Optimizer and](http://www.google.com/websiteoptimizer):
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1. Click create another experiment
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2. Click multivariate experiment
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3. Name it and enter the test/conversion urls
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4. Select 'You will install and validate the JavaScript tags'
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5. Ignore the scripts that are offered, but strip out your account id (uacct) and test id (both to be found in the Tracking Script).
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They look like as follows:
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var pageTracker=_gat._getTracker("UI-6882082-1");
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pageTracker._trackPageview("/1662461989/test");
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So, in this example the uacct is 'UA-6882082-1' and the test id is 1662461989.
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6. Leave google and prepare your source code
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7. Add the gwo_experiment tag around the code that is supposed to contain the variants (see the gwo_experiment documentation for
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8. in the gwo_experiment you can specify one or more sections your side can contain. Each section can have several
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9. Create your gwo_sections, as in the example. The first parameter is the name of the section,
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10. The variants can either be identified by numbers (starting at 0 for the original variant) or be named (see below how to
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11. Add a gwo_conversion helper tag on your conversion page passing in your uacct and test id.
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12. In order to validate the pages in the goole web interface, start rails, surf to the pages (variant and conversion page) you
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13. back in the google web interface, validate your pages by using the 'offline validation' link and upload the two
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14. as a next step, define the sections. If you used named identifiers in you rails source code, put the the identifiers
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15. finish up and start the experiment
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16. lean back and let google collect data for you for the next few days ... go back an be shocked about the little number of
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6. Leave google and prepare your source code
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7. Add the gwo_experiment tag around the code that is supposed to contain the variants (see the gwo_experiment documentation for
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possible options)
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8. in the gwo_experiment you can specify one or more sections your side can contain. Each section can have several
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variants. So if you have for example 2 sections with each having 3 variants you would have 6 different possible
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combinations on your page.
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9. Create your gwo_sections, as in the example. The first parameter is the name of the section,
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the second the name of the variant(s) in which the following code should be shown (see example code).
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You can mix variants by just passing in more than one identifier. The
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original variant has the reserved identifier :original (or 0 if you use numbers)
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10. The variants can either be identified by numbers (starting at 0 for the original variant) or be named (see below how to
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assign the names in the google web interface).
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11. Add a gwo_conversion helper tag on your conversion page passing in your uacct and test id.
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12. In order to validate the pages in the goole web interface, start rails, surf to the pages (variant and conversion page) you
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just created and save each one locally.
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13. back in the google web interface, validate your pages by using the 'offline validation' link and upload the two
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pages you just saved
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14. as a next step, define the sections. If you used named identifiers in you rails source code, put the the identifiers
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name as the content of the variations in the web interface (i.e. the example below would have two variants (+ the original
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variant); one variation would have the CONTENT (subject & name of the variants are not important) 'minimalistic' and the other
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'with_sidebar_and_top_signup_box' (without the quotes)). If you use numbered identifiers, just create new variations and leave the
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content empty.
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15. finish up and start the experiment
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16. lean back and let google collect data for you for the next few days ... go back an be shocked about the little number of
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conversions you will probably get ;)
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== Example
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----------
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... in haml:
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= gwo_experiment("1662461989", "UA-6882082-1", :signup_box_test, :conditions => (signed_up? && country == "de")) do
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= gwo_section(:signup_box_test, [:with_sidebar_and_top_signup_box, :minimalistic], :ga_tracking => true, :conditions => (signed_up? && country == "de")) do
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= render :partial => 'gossib/signup'
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%span I am only visible in the variants :with_sidebar_and_top_signup_box and :minimalistic
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= gwo_section(:signup_box_test, [:original, :with_sidebar_and_top_signup_box], :conditions => (signed_up? && country == "de")) do
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= render :partial => 'gossib/bookmark_menu'
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= render :partial => 'gossip/pics', :locals => {:images => @article.images}
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.box#
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%span Hi hi ... I am not visible in :minimalistic
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%span I am visible in every variation
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= gwo_section(:signup_box_test, :original, :conditions => (signed_up? && country == "de")) do
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%span I am only in the original page
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... or in erb:
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<% gwo_experiment("1662461989", "UA-6882082-1", :signup_box_test, :conditions => (signed_up? && country == "de")) do %>
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<% render :partial => 'gossip/article.html.haml', :object => @article %>
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<% gwo_section(:signup_box_test, [:with_sidebar_and_top_signup_box, :minimalistic], :conditions => (signed_up? && country == "de")) do %>
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<%= render :partial => 'gossib/signup' %>
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<span> I am only visible in the variants :with_sidebar_and_top_signup_box and :minimalistic</span>
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<% end %>
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<% gwo_section(:signup_box_test, [:original, :with_sidebar_and_top_signup_box], :conditions => (signed_up? && country == "de")) do %>
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<%= render :partial => 'gossib/bookmark_menu' %>
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<%= render :partial => 'gossip/pics', :locals => {:images => @article.images} %>
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<div class="box">
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<span> Hi hi ... I am not visible in :minimalistic</span>
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<% end %>
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<span> I am visible in every variation</span>
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<% gwo_section(:signup_box_test, :original, :conditions => (signed_up? && country == "de")) do %>
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<span> I am only in the original page</span>
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<% end %>
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<% end %>
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<% end %>
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== Conversion page:
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------------------
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... haml:
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= gwo_conversion('UA-23902382-1', '1909920434')
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... erb:
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<%= gwo_conversion('UA-23902382-1', '1909920434') %>
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Copyright (c) 2009 Made by Many, released under the MIT license
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metadata
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--- !ruby/object:Gem::Specification
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name: moviepilot-gwo
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version: !ruby/object:Gem::Version
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version: 0.1.
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version: 0.1.2
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platform: ruby
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authors:
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- Alex MacCaw
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- rails/init.rb
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has_rdoc: true
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homepage: http://github.com/kesselborn/gwo
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licenses:
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post_install_message:
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rdoc_options:
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- --line-numbers
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requirements: []
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rubyforge_project:
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rubygems_version: 1.
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rubygems_version: 1.3.5
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signing_key:
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specification_version: 2
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summary: Plugin to easily make use of Server-Side Dynamic Section Variations with Google Web Optimizer
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