mitamirri 0.13.8

data/app/models/trackable_session.rb

@@ -0,0 +1,352 @@
+class TrackableSession
+
+  include MongoMapper::Document
+
+  # MongoMapper Setup ==============================================================================
+
+  belongs_to :trackable_stat
+  many :trackable_actions, :order => :created_at
+
+  key :bounce, Boolean, :index => true
+  key :clickthrough_destination, String
+  key :duration, Integer
+  key :entrance_page, String
+  key :exit_page, String
+  key :has_clicks, Boolean, :index => true
+  key :has_clickthroughs, Boolean, :index => true
+  key :has_conversions, Boolean
+  key :has_mouseovers, Boolean, :index => true
+  key :has_scrolls, Boolean, :index => true
+  key :initial_request_url, String
+  key :ip_address, String, :index => true
+  key :kind, String, :index => true
+  key :location, String
+  key :new_visit, Boolean, :index => true
+  key :referrer, String, :index => true
+  key :referring_keywords, String
+  key :session_id, String, :index => true
+  key :site, String, :index => true
+  key :spider, Boolean, :index => true
+  key :trackable_stat_id, ObjectId
+  key :user_agent, String
+  key :views_count, Integer
+  timestamps!
+  ensure_index :created_at
+  
+  # Callbacks ======================================================================================
+
+  before_create :init
+  
+  # Constants ======================================================================================
+
+  KINDS = ['direct', 'natural', 'paid', 'search']
+  HUMAN_USER_AGENTS = ['Chrome', 'Firefox', 'Gecko', 'Mozilla', 'MSIE', 'Opera','Safari']
+
+  # Scopes =========================================================================================
+
+  scope :by_ip_address,       lambda { |ip| { :conditions => { :ip_address => ip } } }
+  scope :of_kind,             lambda { |k| { :conditions => { :kind => k } } }
+  scope :for_site,            lambda { |s| { :conditions => { :site => s } } }
+  scope :for_month,           lambda { |d| { :conditions => { :created_at => { '$gte' => d.beginning_of_month,  '$lte' => d.end_of_month } } } }
+  scope :for_week,            lambda { |d| { :conditions => { :created_at => { '$gte' => d.beginning_of_week,  '$lte' => d.end_of_week } } } }
+  scope :for_date_range,      lambda { |start_date,end_date| { :conditions => { :created_at => { '$gte' => start_date.beginning_of_month,  '$lte' => end_date.end_of_month } } } }
+  scope :bounces,             :conditions => {:bounce => true}
+  scope :direct_visits,       :conditions => { :kind => 'direct' }, :order => 'created_at'
+  scope :new_visits,          :conditions => { :new_visit => true }, :order => 'created_at'
+  scope :organic_visits,      :conditions => { :kind => 'natural' }, :order => 'created_at'
+  scope :ppc_visits,          :conditions => { :kind => 'paid' }, :order => 'created_at'
+  scope :spider_visits,       :conditions => { :spider => true }, :order => 'created_at'
+  scope :recent_visits,       :conditions => { :created_at => { '$gte' => Time.zone.now.beginning_of_month }}, :order => 'created_at DESC', :limit => 25
+  scope :return_visits,       :conditions => { :new_visit => false }, :order => 'created_at'
+  scope :search_visits,       :conditions => { :kind => 'search' }, :order => 'created_at'
+  scope :with_any_actions
+  scope :with_clicks,         :conditions => { :has_clicks => true }, :order => 'created_at'  
+  scope :with_clickthroughs,  :conditions => { :has_clickthroughs => true }, :order => 'created_at'  
+  scope :with_conversions,    :conditions => { :has_conversions => true }, :order => 'created_at'  
+  scope :with_leads,          :conditions => { :has_conversions => true }, :order => 'created_at'  
+  scope :with_mouseovers,     :conditions => { :has_mouseovers => true }, :order => 'created_at'  
+  scope :with_scrolls,        :conditions => { :has_scrolls => true }, :order => 'created_at'  
+  scope :with_views,          :conditions => { :views_count => { '$gte' => 1 } }, :order => 'created_at'
+
+  # Class Methods ==================================================================================
+
+  def self.conversion_rate(args)
+    (TrackableSession.search(args).with_conversions.count.to_f / TrackableSession.search(args).count) * 100
+  end
+  
+  def self.clickthroughs_histogram(args)
+    conditions = TrackableSession.search(args).to_hash
+    TrackableSession.collection.group("function(x) { return { destination: x.clickthrough_destination }; }", conditions, { :count => 0}, "function(x,y){y.count++}", true).inject({}){|h,k| h[k['destination']] = k['count'] unless k['destination'].blank?; h}
+  end
+
+  def self.entrance_pages_histogram(args)
+    conditions = TrackableSession.search(args).to_hash
+    TrackableSession.collection.group("function(x) { return { entrance_page: x.entrance_page }; }", conditions, { :count => 0}, "function(x,y){y.count++}", true).inject({}){|h,k| h[k['entrance_page']] = k['count']; h}.sort{|a,b| a[1] <=> b[1]}.reverse
+  end
+
+  def self.exit_pages_histogram(args)
+    conditions = TrackableSession.search(args).to_hash
+    TrackableSession.collection.group("function(x) { return { exit_page: x.exit_page }; }", conditions, { :count => 0}, "function(x,y){y.count++}", true).inject({}){|h,k| h[k['exit_page']] = k['count']; h}.sort{|a,b| a[1] <=> b[1]}.reverse
+  end
+
+  def self.keywords_histogram(args)
+    conditions = TrackableSession.search(args).to_hash
+    TrackableSession.collection.group("function(x) { return { keyword: x.referring_keywords }; }", conditions, { :count => 0}, "function(x,y){y.count++}", true).inject({}){|h,k| h[k['keyword']] = k['count'] unless k['keyword'].blank?; h}
+  end
+  
+  def self.kinds_for_select
+    [['All', 'all']] | TrackableSession::KINDS.sort.map{|k| [k.titleize, k]}
+  end
+  
+  def self.locations_histogram(args)
+    conditions = TrackableSession.search(args).to_hash
+    TrackableSession.collection.group("function(x) { return { location: x.location }; }", conditions, { :count => 0}, "function(x,y){y.count++}", true).inject({}){|h,k| h[k['location']] = k['count'].to_i unless k['location'].blank? || k['location'] == 'Unknown'; h}
+  end
+  
+  def self.parsed_user_agent(user_agent)
+    begin
+      _ua = Agent.new(user_agent)
+      _user_agent = "#{_ua.name} #{_ua.version} (#{_ua.os})"
+    rescue
+      _user_agent = "Unknown"
+    end
+    _user_agent
+  end
+  
+  def self.referrers_histogram(args)
+    conditions = TrackableSession.search(args).to_hash
+    TrackableSession.collection.group("function(x) { return { referrer: x.referrer }; }", conditions, { :count => 0}, "function(x,y){y.count++}", true).inject({}){|h,k| h[k['referrer']] = k['count'] unless k['referrer'].blank?; h}
+  end
+  
+  def self.search(args = {})
+    args[:site] ||= 'all sites'
+    args[:visit_kind] ||= 'all'
+    args[:action_kind] ||= 'any_action'
+    args[:action_kind] = args[:action_kind].pluralize
+    [:site, :action_kind, :visit_kind, :time_period].each{|a| args[a] = args[a].downcase if args[a]}
+    case args[:time_period]
+      when 'past 3 months'
+        args[:start_date] = (Time.zone.now - 2.months).beginning_of_month
+        args[:end_date] = Time.zone.now
+      when 'past 6 months'
+        args[:start_date] = (Time.zone.now - 5.months).beginning_of_month
+        args[:end_date] = Time.zone.now
+      when 'past 12 months'
+        args[:start_date] = (Time.zone.now - 11.months).beginning_of_month
+        args[:end_date] = Time.zone.now
+      else
+        args[:start_date] = TrackableSession.first.created_at
+        args[:end_date] = Time.zone.now
+    end
+    if args[:time_period]
+      if args[:visit_kind] == 'all'
+        if args[:site] == 'all sites'
+          TrackableSession.send("with_#{args[:action_kind]}").for_date_range(args[:start_date], args[:end_date])
+        else
+          TrackableSession.for_site(args[:site]).send("with_#{args[:action_kind]}").for_date_range(args[:start_date], args[:end_date])
+        end
+      else
+        if args[:site] == 'all sites'
+          TrackableSession.of_kind(args[:visit_kind]).send("with_#{args[:action_kind]}").for_date_range(args[:start_date], args[:end_date])
+        else
+          TrackableSession.for_site(args[:site]).of_kind(args[:visit_kind]).send("with_#{args[:action_kind]}").for_date_range(args[:start_date], args[:end_date])
+        end
+      end
+    else
+      if args[:visit_kind] == 'all'
+        if args[:site] == 'all sites'
+          TrackableSession.send("with_#{args[:action_kind]}")
+        else
+          TrackableSession.for_site(args[:site]).send("with_#{args[:action_kind]}")
+        end
+      else
+        if args[:site] == 'all sites'
+          TrackableSession.of_kind(args[:visit_kind]).send("with_#{args[:action_kind]}")
+        else
+          TrackableSession.for_site(args[:site]).of_kind(args[:visit_kind]).send("with_#{args[:action_kind]}")
+        end
+      end
+    end
+  end
+  
+  # Can't combine date conditions, so this is needed for SessionReport
+  def self.search_without_date(args = {})
+    args[:site] ||= 'all sites'
+    args[:visit_kind] ||= 'all'
+    args[:action_kind] ||= 'any_action'
+    args[:action_kind] = args[:action_kind].pluralize
+    args[:time_period] ||= 'past 3 months'
+    [:site, :action_kind, :visit_kind].each{|a| args[a] = args[a].downcase}
+    if args[:visit_kind] == 'all'
+      if args[:site] == 'all sites'
+        TrackableSession.send("with_#{args[:action_kind]}")
+      else
+        TrackableSession.for_site(args[:site]).send("with_#{args[:action_kind]}")
+      end
+    else
+      if args[:site] == 'all sites'
+        TrackableSession.of_kind(args[:visit_kind]).send("with_#{args[:action_kind]}")
+      else
+        TrackableSession.for_site(args[:site]).of_kind(args[:visit_kind]).send("with_#{args[:action_kind]}")
+      end
+    end  
+  end
+
+  def self.user_agents_histogram(args)
+    conditions = TrackableSession.search(args).to_hash
+    _histogram = TrackableSession.collection.group("function(x) { return { user_agent: x.user_agent }; }", conditions, { :count => 0}, "function(x,y){y.count++}", true)
+    _final = {}
+    _histogram.each do |ua|
+      _ua = parsed_user_agent(ua['user_agent'])
+      _final[_ua] ||= 0
+      _final[_ua] += ua['count'].to_i unless ua['user_agent'].blank? || ua['user_agent'] == 'Unknown'
+    end
+    _final
+  end
+    
+  # Instance Methods ===============================================================================
+
+  def actions
+    self.trackable_actions.count - self.trackable_actions.views.count
+  end
+  
+  def detect_new_visit
+    TrackableSession.find_by_ip_address(self.ip_address) ? false : true
+  end
+  
+  def hr_duration
+    return 0 unless self.duration
+    self.duration > 60 ? sprintf("%.1f minutes", self.duration / 60.0) : sprintf("%.1f seconds", self.duration)
+  end
+  
+  def init
+    self.bounce = true
+    self.kind ||= self.kind_by_referrer
+    self.new_visit ||= self.detect_new_visit
+    self.referring_keywords = self.sanitize_referring_keywords
+    self.spider ||= spider_visit?
+    begin
+      _location = Geokit::Geocoders::MultiGeocoder.geocode(self.ip_address)
+      self.location ||= _location.success? ? "#{_location.city}, #{_location.state}" : "Unknown"
+    rescue
+      self.location = "Unknown"
+    end
+  end
+  
+  def kind_by_referrer
+    return "direct" unless self.referrer
+    unless self.referrer.blank?
+      return 'search' if ['google','bing','yahoo'].include?(self.referrer.split('.')[-2])
+      return 'paid' if ppc_visit?(self.initial_request_url)
+    end
+    "natural"
+  end
+  
+  def pageviews
+    self.trackable_actions.views.count
+  end
+
+  def parsed_user_agent
+    TrackableSession.parsed_user_agent(self.user_agent)
+  end
+  
+  def last_visit_date
+    return nil if previous_visits_count.zero?
+    TrackableSession.by_ip_address(self.ip_address).fields(:created_at).map{|s| s.created_at.to_s(:concise)}.sort[-2]
+  end
+  
+  def previous_visits_count
+    TrackableSession.by_ip_address(self.ip_address).count - 1
+  end
+  
+  def sanitize_referring_keywords
+    self.referring_keywords.to_s.gsub('+',' ')
+  end
+  
+  # Update the record field based on continued session activity
+  def touch(action_kind = nil, destination = nil, last_url = nil)
+    if action_kind && action_kind == 'scroll'
+      self.update_attributes(
+        :has_scrolls => true,
+        :bounce => self.trackable_actions.count <= 1,
+        :updated_at => Time.zone.now,
+        :duration => Time.zone.now - self.created_at
+      )
+    elsif action_kind && action_kind == 'click'
+      self.update_attributes(
+        :has_clicks => true,
+        :bounce => self.trackable_actions.count <= 1,
+        :updated_at => Time.zone.now,
+        :duration => Time.zone.now - self.created_at
+      )
+    elsif action_kind && action_kind == 'clickthrough'
+      self.update_attributes(
+        :has_clickthroughs => true,
+        :clickthrough_destination => destination,
+        :bounce => false,
+        :updated_at => Time.zone.now,
+        :duration => Time.zone.now - self.created_at
+      )
+    elsif action_kind && action_kind == 'conversion'
+      self.update_attributes(
+        :has_conversions => true,
+        :bounce => self.trackable_actions.count <= 1,
+        :updated_at => Time.zone.now,
+        :duration => Time.zone.now - self.created_at
+      )
+    elsif action_kind && action_kind == 'mouseover'
+      self.update_attributes(
+        :has_mouseovers => true,
+        :bounce => self.trackable_actions.count <= 1,
+        :updated_at => Time.zone.now,
+        :duration => Time.zone.now - self.created_at
+      )
+    else
+      # View
+      self.update_attributes(:updated_at => Time.zone.now, :duration => Time.zone.now - self.created_at, :views_count => self.views_count.to_i + 1, :exit_page => last_url, :bounce => self.trackable_actions.count > 1 ? false : true)
+    end
+    touch_stat
+  end
+  
+  def visit_type
+    self.new_visit? ? "New" : "Returning"
+  end
+
+  def touch_stat
+    # Upsert associated stat
+    if trackable_stat = TrackableStat.by_site(self.site).by_date(self.created_at).first
+      trackable_stat.touch(self, self.trackable_actions[-1], self.trackable_actions[-2])
+    else
+      trackable_stat = TrackableStat.create(:site => self.site, :created_at => self.created_at)
+      trackable_stat.touch(self, self.trackable_actions.last)
+    end
+  end
+  
+  private
+  
+  def ppc_visit?(url)
+    begin
+      _params = URI.parse(url).query.to_s.downcase
+    rescue
+      false
+    end
+    return false if _params.blank?
+    return true if _params.include?('gclid')      # Google AdWords
+    return true if _params.include?('keyword')    # AdCenter
+    return true if _params.include?('adid')       # AdCenter?
+    return true if _params.include?('matchtype')  # Generic
+    return true if _params.include?('ppc')        # Generic
+    return true if _params.include?('cpc')        # Generic
+    return false
+  end
+  
+  def spider_visit?
+    _spider = true
+    return false if self.user_agent == "Unknown" || self.user_agent.nil?
+    unless self.user_agent.to_s.include?('bot')
+      HUMAN_USER_AGENTS.each{ |ua| _spider = false if self.user_agent.to_s.include?(ua) }
+    end
+    _spider
+  end
+  
+end

data/app/models/trackable_stat.rb

@@ -0,0 +1,64 @@
+class TrackableStat
+
+  include MongoMapper::Document
+
+  # MongoMapper Setup ==============================================================================
+
+  many :trackable_sessions, :order => :created_at
+
+  key :site, String, :index => true
+  key :bounces, :default => 0
+  key :clickthroughs, :default => 0
+  key :conversions, :default => 0
+  key :duration, :default => 0
+  key :new_visits, :default => 0
+  key :organic_visits, :default => 0
+  key :pageviews, :default => 0
+  key :ppc_visits, :default => 0
+  key :direct_visits, :default => 0
+  key :return_visits, :default => 0
+  key :search_visits, :default => 0
+  key :visits, :default => 0
+  timestamps!
+
+  # Scopes =========================================================================================
+  
+  scope :by_site,         lambda { |site| { :conditions => { :site => site } } }
+  scope :by_date,         lambda { |date| { :conditions => { :created_at => { '$gte' => date.beginning_of_month,  '$lte' => date.end_of_month } } } }
+  scope :for_date_range,  lambda { |start_date,end_date| { :conditions => { :created_at => { '$gte' => start_date.beginning_of_month,  '$lte' => end_date.end_of_month } } } }
+
+  # Class Methods ==================================================================================
+
+  def self.sites
+    TrackableStat.all(:fields => :site).map{|s| s.site.downcase}.uniq
+  end
+    
+  # Instance Methods ===============================================================================
+  
+  def touch(session, last_action, previous_action = nil)
+    if previous_action.nil?
+      # New session
+      self.trackable_sessions << session
+      self.clickthroughs  += 1 if last_action.clickthrough?
+      self.conversions    += 1 if last_action.conversion?
+      self.direct_visits  += 1 if session.kind == 'direct'
+      self.new_visits     += 1 if session.new_visit
+      self.organic_visits += 1 if session.kind == 'natural'
+      self.pageviews      += 1
+      self.ppc_visits     += 1 if session.kind == 'paid'
+      self.return_visits  += 1 if ! session.new_visit
+      self.search_visits  += 1 if session.kind == 'search'
+      self.visits         += 1
+      self.bounces        += 1 # Assume that it's a bounce until a second view is recorded
+    else
+      # Existing session
+      self.clickthroughs  += 1 if last_action.clickthrough?
+      self.conversions    += 1 if last_action.conversion?
+      self.duration       += last_action.created_at - previous_action.created_at
+      self.pageviews      += 1 if last_action.view?
+      self.bounces        -= 1 if session.trackable_actions.count == 2
+    end
+    self.save
+  end
+  
+end

data/app/views/layouts/application.html.erb

@@ -0,0 +1,20 @@
+<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
+       "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">
+
+<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
+<head>
+  <meta http-equiv="content-type" content="text/html;charset=UTF-8" />
+  <title>Mitamirri: <%= yield :title -%></title>
+  <%= stylesheet_link_tag 'mitamirri' %>
+  <%= Seer::init_visualization -%>
+</head>
+<body>
+
+<p style="color: green"><%= flash[:notice] %></p>
+
+<%= yield %>
+
+<p class="footer">Generated by <a href="http://github.com/Bantik/mitamirri/">Mitamirri</a> by <a href="http://www.idolhands.com/">Corey Ehmke</a> / <a href="http://www.seologic.com/">SEOLogic</a>.</p>
+
+</body>
+</html>

data/app/views/trackable_sessions/_keywords_graph.html.erb

@@ -0,0 +1,24 @@
+<fieldset class="form_container">
+  <%= legend_tag "Top Referring Keywords", :help => 'This graph lists the actual search terms that drove traffic to the selected site(s). Click on each bar for a count of visits using a particular keyword phrase.' -%>
+  <br />
+  <div id="keyword_chart" class="chart" style="width: 100%; border: 1px solid #999999; background-color: #ffffff; text-align: center;"></div>
+  
+  <%= Seer::visualize(
+        @keywords_series, 
+        :as => :bar_chart,
+        :in_element => 'keyword_chart',
+        :series => {:series_label => 'keyword', :data_method => 'count'},
+        :chart_options => {
+          :height => @keywords_series.size * 20,
+          :width => 900,
+          :is_3_d => false,
+          :legend => 'none',
+          :colors => ["#7e7587"],
+          :title => "Visit Count by Keyword",
+          :title_font_size => 9,
+          :title_x => '',
+          :axis_font_size => 10
+        }
+      )
+  -%>
+</fieldset>

data/app/views/trackable_sessions/_print_buttons.html.erb

@@ -0,0 +1,3 @@
+  <%= link_to 'Print', "javascript:print();", :class => 'button' -%>
+  <%= link_to('Download PDF', "#{request.path}.pdf?#{request.query_string}", :class => 'button', :popup => true) if Mitamirri::pdf_output_enabled? -%>
+  <%= link_to "Export to Excel", traffic_export_url(params), :class => 'button' if @sessions %>

data/app/views/trackable_sessions/_sessions.html.erb

@@ -0,0 +1,26 @@
+<%- if @sessions.blank? -%>
+  <p>No visits matched your criteria.</p>
+<%- else -%>
+  <table class="standard">
+    <tr>
+      <th>Date</th>
+      <%- if @sites.size > 2 -%><th>Site</th><%- end -%>
+      <th>Referral Type</th>
+      <th>Visit Type</th>
+      <th>Visit Length</th>
+      <th>Pageviews</th>
+      <th></th>
+    </tr>
+  <%- @sessions.each do |session| -%>
+    <tr class="<%= cycle('odd', 'even') -%>">
+      <td><%= session.created_at.to_s(:short_date_time) %></td>
+      <%- if @sites.size > 2 -%><td><%= session.site %></td><%- end -%>
+      <td><%= session.kind.titleize %></td>
+      <td><%= session.visit_type %></td>
+      <td><%= session.hr_duration %></td>
+      <td><%= session.views_count %></td>
+      <td><%= link_to 'Details', session %></td>
+    </tr>
+  <%- end -%>
+  </table>
+<%- end -%>

data/app/views/trackable_sessions/_top_referrers.html.erb

@@ -0,0 +1,24 @@
+<fieldset class="form_container">
+  <%= legend_tag "Top Referring Sites", :help => 'Users visited the selected site(s) via links from sites in the list below. Click on each bar for a count of visits from the corresponding site.' -%>
+  <br />
+  <div id="referrer_chart" class="chart" style="width: 100%; border: 1px solid #999999; background-color: #ffffff; text-align: center;"></div>
+  
+  <%= Seer::visualize(
+        @referrers_series, 
+        :as => :bar_chart,
+        :in_element => 'referrer_chart',
+        :series => {:series_label => 'referrer', :data_method => 'count'},
+        :chart_options => {
+          :height => @referrers_series.size * 20,
+          :width => 900,
+          :is_3_d => false,
+          :legend => 'none',
+          :colors => ["#7e7587"],
+          :title => "Visit Count by Referrer",
+          :title_font_size => 9,
+          :title_x => '',
+          :axis_font_size => 10
+        }
+      )
+  -%>
+</fieldset>

data/app/views/trackable_sessions/_traffic_summary_all.html.erb

@@ -0,0 +1,64 @@
+<fieldset class="form_container">
+  <%= legend_tag "Traffic Summary" -%>
+
+  <div class="three_column">
+    <fieldset>
+      <label>Total Visits:</label><br />
+      <div class="faux_field"><%= @report.total_visits -%></div>
+    </fieldset>
+    <fieldset>
+      <label>New Visits:</label><br />
+      <div class="faux_field"><%= @report.total_new_visits -%> (<%= @report.total_new_visits_percentage -%>)</div>
+    </fieldset>
+    <fieldset>
+      <label>Return Visits:</label><br />
+      <div class="faux_field"><%= @report.total_return_visits -%> (<%= @report.total_return_visits_percentage -%>)</div>
+    </fieldset>
+    <fieldset>
+      <%= tag_for_label_with_inline_help "Bounce Rate:", 'bounce_rate', "Percentage of visitors who left the site after viewing only one page." -%>
+      <div class="faux_field"><%= @report.bounce_rate -%></div>
+    </fieldset>
+  </div>
+
+  <div class="three_column">
+    <fieldset>
+      <label>Visits from Referring Sites:</label><br />
+      <div class="faux_field"><%= @report.total_organic_visits -%> (<%= @report.total_organic_visits_percentage -%>)</div>
+    </fieldset>
+    <fieldset>
+      <label>Visits from Paid Search:</label><br />
+      <div class="faux_field"><%= @report.total_ppc_visits -%> (<%= @report.total_ppc_visits_percentage -%>)</div>
+    </fieldset>
+    <fieldset>
+      <label>Visits from Organic Search:</label><br />
+      <div class="faux_field"><%= @report.total_search_visits -%> (<%= @report.total_search_visits_percentage -%>)</div>
+    </fieldset>
+    <fieldset>
+      <label>Other Visits:</label><br />
+      <div class="faux_field"><%= @report.total_direct_visits -%> (<%= @report.total_direct_visits_percentage -%>)</div>
+    </fieldset>
+  </div>
+  
+  <div class="three_column">
+    <fieldset>
+      <label>Total Pageviews:</label><br />
+      <div class="faux_field"><%= @report.total_pageviews -%></div>
+    </fieldset>
+    <fieldset>
+      <%= tag_for_label_with_inline_help "Total Leads / Lead Conversion Rate:", 'conversion', "Number and percentage of visitors who submitted a contact form." -%>
+      <div class="faux_field"><%= @report.total_conversions -%> (<%= @report.conversion_rate -%>)</div>
+    </fieldset>
+    <fieldset>
+      <%= tag_for_label_with_inline_help "Total Intersite Clickthroughs:", 'clickthroughs', "Number and percentage of visitors who clicked through from a local site to another site." -%>
+      <div class="faux_field"><%= @report.total_clickthroughs -%> (<%= @report.total_clickthroughs_percentage -%>) </div>
+    </fieldset>
+    <fieldset>
+      <label>Average Pages/Visit:</label><br />
+      <div class="faux_field"><%= @report.average_pages_per_visit -%></div>
+    </fieldset>
+    <fieldset>
+      <label>Average Visit Length:</label><br />
+      <div class="faux_field"><%= @report.average_time_on_site -%></div>
+    </fieldset>
+  </div>
+</fieldset>

data/app/views/trackable_sessions/_traffic_summary_by_kind.html.erb

@@ -0,0 +1,48 @@
+<fieldset class="form_container">
+  <%= legend_tag "Traffic Summary" -%>
+
+  <div class="three_column">
+    <fieldset>
+      <label>Total Visits:</label><br />
+      <div class="faux_field"><%= @report.total_visits -%></div>
+    </fieldset>
+    <fieldset>
+      <label>New Visits:</label><br />
+      <div class="faux_field"><%= @report.total_new_visits -%> (<%= @report.total_new_visits_percentage -%>)</div>
+    </fieldset>
+    <fieldset>
+      <label>Return Visits:</label><br />
+      <div class="faux_field"><%= @report.total_return_visits -%> (<%= @report.total_return_visits_percentage -%>)</div>
+    </fieldset>
+  </div>
+
+  <div class="three_column">
+    <fieldset>
+      <label>Total Pageviews:</label><br />
+      <div class="faux_field"><%= @report.total_pageviews -%></div>
+    </fieldset>
+    <fieldset>
+      <%= tag_for_label_with_inline_help "Total Leads / Lead Conversion Rate:", 'conversion', "Number and percentage of visitors who submitted a contact form." -%>
+      <div class="faux_field"><%= @report.total_conversions -%> (<%= @report.conversion_rate -%>)</div>
+    </fieldset>
+    <fieldset>
+      <%= tag_for_label_with_inline_help "Total Intersite Clickthroughs:", 'clickthroughs', "Number and percentage of visitors who clicked through from a local site to another site." -%>
+      <div class="faux_field"><%= @report.total_clickthroughs -%> (<%= @report.total_clickthroughs_percentage -%>) </div>
+    </fieldset>
+  </div>
+
+  <div class="three_column">
+    <fieldset>
+      <label>Average Pages/Visit:</label><br />
+      <div class="faux_field"><%= @report.average_pages_per_visit -%></div>
+    </fieldset>
+    <fieldset>
+      <label>Average Visit Length:</label><br />
+      <div class="faux_field"><%= @report.average_time_on_site -%></div>
+    </fieldset>
+    <fieldset>
+      <%= tag_for_label_with_inline_help "Bounce Rate:", 'bounce_rate', "Percentage of visitors who left the site after viewing only one page." -%>
+      <div class="faux_field"><%= @report.bounce_rate -%></div>
+    </fieldset>
+  </div>
+</fieldset>

data/app/views/trackable_sessions/_visits_graph.html.erb

@@ -0,0 +1,25 @@
+<fieldset class="form_container">
+  <%= legend_tag "Visits by Kind (#{params[:time_period].titleize})", :help => 'This graph shows a breakdown of visits based on the visit source (direct, referring site, organic search, or paid search). Click on a data point in the graph for more information.' -%>
+  <br />
+  <div id="visits_chart" class="chart" style="width: 100%; border: 1px solid #999999; background-color: #ffffff; text-align: center;"></div>
+  <%= Seer::visualize(
+        @visits, 
+        :as => :line_chart,
+        :in_element => 'visits_chart',
+        :series => {
+          :series_label => 'kind',
+          :data_label => 'short_date',
+          :data_method => 'visits',
+          :data_series => @visits_series
+        },
+        :chart_options => { 
+          :height => 300,
+          :width => 900,
+          :axis_font_size => 11,
+          :colors => ['#7e7587','#7e7e00','#007e7e','#7e0000', '#007e00'],
+          :title => "",
+          :point_size => 5
+        }
+       )
+   -%>
+</fieldset>