instapaper 0.3.0 → 1.0.0.pre2

data/.gitignore

@@ -1,11 +0,0 @@
-*.gem
-*.rbc
-.DS_Store
-.bundle
-.rvmrc
-.yardoc
-Gemfile.lock
-coverage/*
-doc/*
-log/*
-pkg/*

data/.rspec

@@ -1,3 +0,0 @@
---color
---format=nested
---backtrace

data/.travis.yml

@@ -1,8 +0,0 @@
-rvm:
-  - 1.8.7
-  - 1.9.2
-  - 1.9.3
-  - jruby
-  - rbx
-  - ree
-  - ruby-head

data/.yardopts

@@ -1,3 +0,0 @@
---markup markdown
--
-LICENSE.md

data/Gemfile

@@ -1,7 +0,0 @@
-source :rubygems
-
-platforms :jruby do
-  gem 'jruby-openssl', '~> 0.7'
-end
-
-gemspec

data/Rakefile

@@ -1,13 +0,0 @@
-#!/usr/bin/env rake
-
-require 'bundler'
-Bundler::GemHelper.install_tasks
-
-require 'rspec/core/rake_task'
-RSpec::Core::RakeTask.new(:spec)
-
-task :test => :spec
-task :default => :spec
-
-require 'yard'
-YARD::Rake::YardocTask.new

data/lib/faraday/response/raise_http_1xxx.rb

@@ -1,65 +0,0 @@
-require 'faraday'
-
-# @private
-module Faraday
-  # @private
-  class Response::RaiseHttp1xxx < Response::Middleware
-    def on_complete(env)
-      case env[:status].to_i
-
-      # general errors
-
-      when 1040
-        raise Instapaper::Error.new(error_message(env, "Rate-limit exceeded."))
-      when 1041
-        raise Instapaper::Error.new(error_message(env, "Subscription account required."))
-      when 1042
-        raise Instapaper::Error.new(error_message(env, "Application is suspended."))
-
-      # bookmark errors
-
-      when 1220
-        raise Instapaper::Error.new(error_message(env, "Domain requires full content to be supplied."))
-      when 1221
-        raise Instapaper::Error.new(error_message(env, "Domain has opted out of Instapaper compatibility."))
-      when 1240
-        raise Instapaper::Error.new(error_message(env, "Invalid URL specified."))
-      when 1241
-        raise Instapaper::Error.new(error_message(env, "Invalid or missing bookmark_id."))
-      when 1242
-        raise Instapaper::Error.new(error_message(env, "Invalid or missing folder_id."))
-      when 1243
-        raise Instapaper::Error.new(error_message(env, "Invalid or missing progress."))
-      when 1244
-        raise Instapaper::Error.new(error_message(env, "Invalid or missing progress_timestamp."))
-      when 1245
-        raise Instapaper::Error.new(error_message(env, "Private bookmarks require supplied content."))
-      when 1250
-        raise Instapaper::Error.new(error_message(env, "Unexpected error when saving bookmark."))
-
-      # folder errors
-
-      when 1250
-        raise Instapaper::Error.new(error_message(env, "Invalid or missing title."))
-      when 1251
-        raise Instapaper::Error.new(error_message(env, "User already has a folder with this title."))
-      when 1252
-        raise Instapaper::Error.new(error_message(env, "Cannot add bookmarks to this folder."))
-
-      # operational errors
-
-      when 1500
-        raise Instapaper::Error.new(error_message(env, "Unexpected service error."))
-      when 1550
-        raise Instapaper::Error.new(error_message(env, "Error generating text version of this URL."))
-
-      end
-    end
-
-    private
-
-    def error_message(env, body=nil)
-      "#{env[:method].to_s.upcase} #{env[:url].to_s}: #{[env[:status].to_s + ':', body].compact.join(' ')}."
-    end
-  end
-end

data/lib/instapaper/authentication.rb

@@ -1,32 +0,0 @@
-module Instapaper
-  # @private
-  module Authentication
-    private
-
-    # Authentication hash
-    #
-    # @return [Hash]
-    def authentication
-      {
-        :consumer_key => consumer_key,
-        :consumer_secret => consumer_secret,
-        :token => oauth_token,
-        :token_secret => oauth_token_secret
-      }
-    end
-
-    def consumer_tokens
-      {
-        :consumer_key => consumer_key,
-        :consumer_secret => consumer_secret
-      }
-    end
-
-    # Check whether user is authenticated
-    #
-    # @return [Boolean]
-    def authenticated?
-      authentication.values.all?
-    end
-  end
-end

data/lib/instapaper/client/bookmark.rb

@@ -1,81 +0,0 @@
-module Instapaper
-  class Client
-    # Defines methods related to bookmarks
-    module Bookmark
-
-      # Lists the user’s unread bookmarks, and can also synchronize reading positions.
-      # @option limit: Optional. A number between 1 and 500, default 25.
-      # @option folder_id: Optional. Possible values are unread (default), starred, archive, or a folder_id value from /api/1/folders/list.
-      # @option have: Optional. A concatenation of bookmark_id values that the client already has from the specified folder. See below.
-      def bookmarks(options={})
-        post('bookmarks/list', options)[2..-1]
-      end
-
-      # Updates the user’s reading progress on a single article.
-      # @param bookmark_id [String] The id of the bookmark to update.
-      # @param progress [Float] The user’s progress, as a floating-point number between 0.0 and 1.0, defined as the top edge of the user’s current viewport, expressed as a percentage of the article’s total length.
-      # @param progress_timestamp [Integer] The Unix timestamp value of the time that the progress was recorded.
-      def update_read_progress(bookmark_id, progress, progress_timestamp=Time.now)
-        post('bookmarks/update_read_progress', :bookmark_id => bookmark_id, :progress => progress, :progress_timestamp => progress_timestamp.to_i).first
-      end
-
-      # Adds a new unread bookmark to the user’s account.
-      # @param url [String] The url of the bookmark.
-      def add_bookmark(url, options={})
-        post('bookmarks/add', options.merge(:url => url)).first
-      end
-
-      # Permanently deletes the specified bookmark.
-      # This is NOT the same as Archive. Please be clear to users if you’re going to do this.
-      # @param bookmark_id [String] The id of the bookmark.
-      def delete_bookmark(bookmark_id)
-        post('bookmarks/delete', :bookmark_id => bookmark_id)
-      end
-
-      # Stars the specified bookmark.
-      # @param bookmark_id [String] The id of the bookmark.
-      def star(bookmark_id)
-        post('bookmarks/star', :bookmark_id => bookmark_id).first
-      end
-      alias :star_bookmark :star
-
-      # Un-stars the specified bookmark.
-      # @param bookmark_id [String] The id of the bookmark.
-      def unstar(bookmark_id)
-        post('bookmarks/unstar', :bookmark_id => bookmark_id).first
-      end
-      alias :unstar_bookmark :unstar
-
-      # Moves the specified bookmark to the Archive.
-      # @param bookmark_id [String] The id of the bookmark.
-      def archive(bookmark_id)
-        post('bookmarks/archive', :bookmark_id => bookmark_id).first
-      end
-      alias :archive_bookmark :archive
-
-      # Moves the specified bookmark to the top of the Unread folder.
-      # @param bookmark_id [String] The id of the bookmark.
-      def unarchive(bookmark_id)
-        post('bookmarks/unarchive', :bookmark_id => bookmark_id).first
-      end
-      alias :unarchive_bookmark :unarchive
-
-      # Moves the specified bookmark to a user-created folder.
-      # @param bookmark_id [String] The id of the bookmark.
-      # @param folder_id [String] The id of the folder to move the bookmark to.
-      def move(bookmark_id, folder_id)
-        post('bookmarks/move', :bookmark_id => bookmark_id, :folder_id => folder_id).first
-      end
-      alias :move_bookmark :move
-
-      # Returns the specified bookmark’s processed text-view HTML, which is
-      # always text/html encoded as UTF-8.
-      # @param bookmark_id [String] The id of the bookmark.
-      def text(bookmark_id)
-        post('bookmarks/get_text', { :bookmark_id => bookmark_id }, true).body
-      end
-      alias :get_text :text
-
-    end
-  end
-end

data/lib/instapaper/client/user.rb

@@ -1,19 +0,0 @@
-module Instapaper
-  class Client
-    # Defines methods related to users
-    module User
-
-      # Gets an OAuth access token for a user.
-      def access_token(username, password)
-        response = post('oauth/access_token', { :x_auth_username => username, :x_auth_password => password, :x_auth_mode => "client_auth"}, true)
-        params = response.body.split("&")
-        values = params.map {|part| part.split("=") }.flatten
-        if values.length == 1
-          values.unshift('error')
-        end
-        Hash[*values]
-      end
-
-    end
-  end
-end

data/lib/instapaper/configuration.rb

@@ -1,88 +0,0 @@
-require 'instapaper/version'
-
-module Instapaper
-  module Configuration
-    # An array of valid keys in the options hash when configuring a {Instapaper::API}
-    VALID_OPTIONS_KEYS = [
-      :adapter,
-      :consumer_key,
-      :consumer_secret,
-      :endpoint,
-      :oauth_token,
-      :oauth_token_secret,
-      :proxy,
-      :version,
-      :path_prefix,
-      :user_agent,
-      :connection_options].freeze
-
-    # The adapter that will be used to connect if none is set
-    #
-    # @note The default faraday adapter is Net::HTTP.
-    DEFAULT_ADAPTER = :net_http
-
-    # By default, don't set an application key
-    DEFAULT_CONSUMER_KEY = nil
-
-    # By default, don't set an application secret
-    DEFAULT_CONSUMER_SECRET = nil
-
-    # The endpoint that will be used to connect if none is set
-    DEFAULT_ENDPOINT = 'https://www.instapaper.com/'.freeze
-
-    # The version of the API.
-    DEFAULT_VERSION = '1'
-
-    DEFAULT_PATH_PREFIX = 'api/' + DEFAULT_VERSION + '/'
-
-    # By default, don't set a user oauth token
-    DEFAULT_OAUTH_TOKEN = nil
-
-    # By default, don't set a user oauth secret
-    DEFAULT_OAUTH_TOKEN_SECRET = nil
-
-    # By default, don't use a proxy server
-    DEFAULT_PROXY = nil
-
-    # The user agent that will be sent to the API endpoint if none is set
-    DEFAULT_USER_AGENT = "Instapaper Ruby Gem #{Instapaper::VERSION}".freeze
-
-    DEFAULT_CONNECTION_OPTIONS = {}
-
-    # @private
-    attr_accessor *VALID_OPTIONS_KEYS
-
-    # When this module is extended, set all configuration options to their default values
-    def self.extended(base)
-      base.reset
-    end
-
-    # Convenience method to allow configuration options to be set in a block
-    def configure
-      yield self
-    end
-
-    # Create a hash of options and their values
-    def options
-      options = {}
-      VALID_OPTIONS_KEYS.each{|k| options[k] = send(k) }
-      options
-    end
-
-    # Reset all configuration options to defaults
-    def reset
-      self.adapter            = DEFAULT_ADAPTER
-      self.consumer_key       = DEFAULT_CONSUMER_KEY
-      self.consumer_secret    = DEFAULT_CONSUMER_SECRET
-      self.endpoint           = DEFAULT_ENDPOINT
-      self.oauth_token        = DEFAULT_OAUTH_TOKEN
-      self.oauth_token_secret = DEFAULT_OAUTH_TOKEN_SECRET
-      self.proxy              = DEFAULT_PROXY
-      self.user_agent         = DEFAULT_USER_AGENT
-      self.version            = DEFAULT_VERSION
-      self.path_prefix        = DEFAULT_PATH_PREFIX
-      self.connection_options = DEFAULT_CONNECTION_OPTIONS
-      self
-    end
-  end
-end

data/lib/instapaper/connection.rb

@@ -1,35 +0,0 @@
-require 'faraday_middleware'
-require 'faraday/response/raise_http_1xxx'
-
-module Instapaper
-  # @private
-  module Connection
-    private
-
-    def connection(raw=false)
-      merged_options = connection_options.merge({
-        :headers => {
-          'Accept' => "application/json",
-          'User-Agent' => user_agent
-        },
-        :proxy => proxy,
-        :ssl => {:verify => false},
-        :url => api_endpoint
-      })
-
-      Faraday.new(merged_options) do |builder|
-        if authenticated?
-          builder.use Faraday::Request::OAuth, authentication
-        else
-          builder.use Faraday::Request::OAuth, consumer_tokens
-        end
-        builder.use Faraday::Request::Multipart
-        builder.use Faraday::Request::UrlEncoded
-        builder.use Faraday::Response::Rashify unless raw
-        builder.use Faraday::Response::ParseJson unless raw
-        builder.use Faraday::Response::RaiseHttp1xxx
-        builder.adapter(adapter)
-      end
-    end
-  end
-end

data/lib/instapaper/request.rb

@@ -1,22 +0,0 @@
-module Instapaper
-  # Defines HTTP request methods
-  module Request
-
-    # Perform an HTTP POST request
-    def post(path, options={}, raw=false)
-      request(:post, path, options, raw)
-    end
-
-    private
-
-    # Perform an HTTP request
-    def request(method, path, options, raw=false)
-      response = connection(raw).send(method) do |request|
-        request.path = path_prefix + path
-        request.body = options unless options.empty?
-      end
-      raw ? response : response.body
-    end
-
-  end
-end

data/spec/faraday/response_spec.rb

@@ -1,22 +0,0 @@
-require 'spec_helper'
-
-describe Faraday::Response do
-  before do
-    @client = Instapaper::Client.new
-  end
-
-  [1040, 1041, 1042, 1220, 1221, 1240, 1241, 1242, 1243, 1244, 1245, 1250,
-    1251, 1252, 1500, 1550].each do |status|
-    context "when HTTP status is #{status}" do
-      before do
-        stub_post('folders/list').to_return(:status => status)
-      end
-
-      it "should raise Instapaper::Error error" do
-        lambda do
-          @client.folders
-        end.should raise_error(Instapaper::Error)
-      end
-    end
-  end
-end

data/spec/fixtures/access_token.qline

@@ -1 +0,0 @@
-oauth_token=aabbccdd&oauth_token_secret=efgh1234

data/spec/fixtures/bookmarks_add.json

@@ -1 +0,0 @@
-[{"type":"bookmark","bookmark_id":169529989,"url":"http:\/\/www.fastcodesign.com\/1662169\/ideos-axioms-for-starting-disruptive-new-businesses","title":"Ideo's Axioms for Starting Disruptive New Businesses | Co.Design","description":"www.fastcodesign.com","time":1307586766,"starred":"0","private_source":"","hash":"9GZzaC8U","progress":"0","progress_timestamp":1307585389}]

data/spec/fixtures/bookmarks_archive.json

@@ -1 +0,0 @@
-[{"type":"bookmark","bookmark_id":169529989,"url":"http:\/\/www.fastcodesign.com\/1662169\/ideos-axioms-for-starting-disruptive-new-businesses","title":"Ideo's Axioms for Starting Disruptive New Businesses | Co.Design","description":"www.fastcodesign.com","time":1306963988,"starred":"0","private_source":"","hash":"v27qHZc2","progress":"0","progress_timestamp":1307145892}]

data/spec/fixtures/bookmarks_get_text.txt

@@ -1,299 +0,0 @@
-
-<html>
-    <head>
-        <title>Ideo&#039;s Axioms for Starting Disruptive New Businesses</title>
-        <meta name="viewport" content="width=device-width; initial-scale=1.0; user-scalable=no; minimum-scale=1.0; maximum-scale=1.0;" />
-      <meta http-equiv="Content-Type" content="text/html; charset=utf-8"/>
-        <meta name="robots" content="noindex"/>
-        <link rel="icon" href="/images/favicon.png"/>
-<!-- IP:TITLE
-Ideo's Axioms for Starting Disruptive New Businesses
-/IP:TITLE -->
-<!-- IP:IMAGES
-
-/IP:IMAGES -->
-        <style type="text/css">
-            body {
-                font-family: Georgia;
-                font-size: 16px;
-                margin: 0px auto 0px auto;
-                width: 500px                                word-wrap: break-word;
-            }
-
-            h1 { font-size: 1.3em; }
-            h2 { font-size: 1.15em; }
-            h3, h4, h5, h6, h7 { font-size: 1.0em; }
-
-            img { border: 0; display: block; margin: 0.5em 0; }
-            pre, code { overflow: scroll; }
-            #story {
-                                clear: both; padding: 0 10px; overflow: hidden; margin-bottom: 40px;
-            }
-
-            .bar {
-                color: #555;
-                font-family: 'Helvetica';
-                font-size: 11pt;
-                                    margin: 0 -20px;
-                    padding: 10px 0;
-                            }
-            .top { border-bottom: 2px solid #000; }
-
-                        .top a {
-                display: block;
-                float: right;
-                text-decoration: none;
-                font-size: 11px;
-                background-color: #eee;
-                -webkit-border-radius: 8px;
-                -moz-border-radius: 8px;
-                padding: 2px 15px;
-            }
-
-            #story div {
-                margin: 1em 0;
-            }
-
-            .bottom {
-                border-top: 2px solid #000;
-                color: #555;
-            }
-
-            .bar a { color: #444; }
-
-            blockquote {
-                border-top: 1px solid #bbb;
-                border-bottom: 1px solid #bbb;
-                margin: 1.5em 0;
-                padding: 0.5em 0;
-            }
-            blockquote.short { font-style: italic; }
-
-            pre {
-                white-space: pre-wrap;
-            }
-
-            ul.bodytext, ol.bodytext {
-              list-style: none;
-              margin-left: 0;
-              padding-left: 0em;
-            }
-
-                    </style>
-            </head>
-    <body onload="loadFont();">
-        <div class="bar top">
-                            <a href="http://www.fastcodesign.com/1662169/ideos-axioms-for-starting-disruptive-new-businesses">View original</a>
-                <div class="sm">fastcodesign.com</div>
-                    </div>
-
-        <div id="editing_controls" style="float: right; padding-top: 2px;">
-                    </div>
-
-        <div id="story">
-
-
-<div>
-<div>
-<div><a href="http://www.fastcodesign.com/1662169/ideos-axioms-for-starting-disruptive-new-businesses"><span>Back</span> to Fast Company</a></div>
-</div>
-
-
-
-
-<div>
-
-
-<div><a href="http://www.fastcodesign.com/">Fast Company</a></div>
-<div>
-
-
-<div><a href="http://www.fastcodesign.com/12072010-tue-0" title="Issue Flag"><strong>Dec 04,
-2010</strong></a></div>
-<img src="http://www.fastcodesign.com/multisite_files/codesign/imagecache/article-feature/business-beta-frontofhouseB.jpg" title="" alt="Ideo's Axioms for Starting Disruptive New Businesses" />
-<div>
-
-<div>
-<h1><span>Ideo&#8217;s Axioms for Starting Disruptive New
-Businesses</span></h1>
-
-<div>
-<div>Don&#8217;t wait for perfection: Launch and
-learn.</div>
-<p><em>This is the first piece in our PATTERNS
-series by IDEO. Read more about the series <a href="http://www.fastcodesign.com/1662168/introducing-ideos-new-column-patterns-affecting-business-and-design-today">
-here</a>.</em></p>
-<p>How do you build a business in an unproven market? How do you
-figure out what customers need when you’re delivering an
-experience they’ve never seen before? You begin where service
-and software companies have begun, by conducting fast, cheap
-experiments that help you understand your customers. You build on
-what you learn. In short, you prototype.</p>
-<p>With ever-increasing competition, innovative businesses are
-finding that in order to stay competitive their offerings need to
-constantly evolve. And that to improve their offerings is to
-encourage consumer participation. This helps them build a
-competitive advantage by constantly revisiting what they deliver
-and how they deliver it. They know that traditional market testing
-will only validate their past successes. To understand the next big
-thing, companies have to engage with customers and react to their
-needs.</p>
-
-<h2><strong>TAKE ACTION: Designing for Life&#8217;s Changes</strong></h2>
-<p><br /><br /><strong>1. Go early, go often</strong><br />
-Building experimentation into your business is harder than you
-think. Start small and stay focused. Try everything, but
-don’t try it all in one prototype.<br /><strong><br />
-2. Learning by doing</strong><br />
-Build value for the business as you prototype. If you fail, what
-will you have learned? What will you salvage?</p>
-<p><strong>3. Inspiration through constraint</strong><br />
-Don’t exhaust yourself searching for money and resources. The
-tighter your constraints, the more creative your prototypes will
-be.</p>
-<p><strong>4. Open to opportunity</strong><br />
-Look for unanticipated ways customers are using your offering.
-Their improvisations may be the future of your business.</p>
-<h2><strong>THE EVIDENCE: Stories from Around the
-Globe</strong></h2>
-<img src="http://images.fastcompany.com/upload/business-beta-platform.jpg" alt="" style="border: 0px;" />
-<strong>Platform for Change</strong><br />
-Companies like Apple and Facebook have learned to harness the
-energy of outside developers to create new applications. By
-allowing thousands of new applications to run on their platforms,
-they create a Darwinian environment where only the fittest survive.
-<p>Jeff, a developer, noticed that Facebook lacked reminders around
-birthdays, so he created Birthday Alert. Customers quickly made it
-one of the hottest apps on the platform. Instead of trying to guess
-what type of functionality users wanted, Facebook just tapped into
-smart developers like Jeff who built it for them.</p>
-<p>Through this process, Facebook learned it needed a mechanism to
-foster developers who could improve the overall ecosystem. Now the
-Facebook Fund supports enterprising developers who are eager to
-build their ideas.<br /><em><br />
-How can you engage your customers and partners to help you
-prototype new offerings?<br /></em></p>
-<p><strong>Front-of-house Flexibility</strong><br />
-The secret behind the unique feel of Whole Foods and Trader
-Joe’s is how employees are empowered to cocreate the customer
-experience. Each store establishes teams to figure out the best way
-to serve customers, from the products they offer to the way
-sections are organized. Each week, employees can see the results of
-their experiments in the aisles.</p>
-<p>Jesse recently joined the cheese department at Whole Foods and
-one of his favorite jobs is to select the cheeses that customers
-sample. He feels it helps set the mood of the entire store, and
-when he nails the selection, the store usually sells the entire
-stock. Giving teams the tools to constantly improve the business
-creates an engaging and successful environment.<br /><em><br />
-What control should you give up so your team is empowered?</em></p>
-<img src="http://images.fastcompany.com/upload/business-beta-grassroots.jpg" alt="image" />
-<br /><strong>Grassroots Growth</strong><br />
-Ayr is a former scientist with an MBA from Harvard. After several
-years with McKinsey, he decided to follow his dream to create a
-chain of fast and friendly vegetarian restaurants.
-<p>He could have hired a chef and tested his menu with focus
-groups, but instead he decided that it would be better to run a lot
-of experiments at low cost. So he launched his restaurant from a
-food truck parked outside the MIT campus, updating his customers
-about daily specials through text messages and blog posts.</p>
-<p>After six months, the results have been phenomenal. By starting
-small and prototyping, Ayr is learning while he shapes his
-business. He’s adding additional trucks, developing permanent
-spaces, and has begun to cater special events. Each experiment
-brings him closer to his ultimate goal.</p>
-<p><em>How can you intentionally limit your resources to create a
-more inspired offering?</em></p>
-<p><strong>Making Lemonade</strong><br />
-Like many fashion houses, Gucci and Ann Taylor were hit hard during
-the recent recession. The nation’s sudden shopping withdrawal
-left many designers with too few retail orders to manufacture their
-line. In similar circumstances, manufacturers will order the
-additional garments and offer excess inventory in outlet malls and
-discount retailers. This time things were different, demand was
-much lower so the fashion houses got creative. Taking advantage of
-empty retail space many designers negotiated short, temporary
-leases in high-traffic areas. In this short stay space they opened
-pop-up shops to connect with customers. The recession could have
-distanced these designers from their customers but quick, nimble
-moves created new opportunities to engage.<br /><em><br />
-How can you turn your biggest challenge into an opportunity to try
-something new?</em></p>
-<p><strong>Real-time Results</strong><br />
-Internet companies routinely use their constant connections with
-customers to prototype new offerings. Companies like Google and
-Amazon routinely select pools of users and change the functionality
-in their products (e.g., you may be looking at a different Gmail
-interface than your friends). Depending on specific behavioral
-metrics, Google may change a product without ever directly asking
-the customer. Smart and nimble businesses know that always-on and
-always-accessible allows them to learn and evolve.<br /><em><br />
-How can you experiment on the fly and learn without compromising
-experience?</em></p>
-<img src="http://images.fastcompany.com/upload/business-beta-frontofhouse.jpg" alt="image" />
-<br /><strong>Ongoing Experimentation</strong><br />
-McDonald’s has built prototyping into its organization. Since
-the company does not want every employee in every store deviating
-from service patterns, it has set up test restaurants to try new
-menu items, new pricing strategies, and new food preparation
-methods. This flexibility has paid off. McDonald&#8217;s has been able to
-roll out worldwide menu expansions in just a few months&#8212;quite a
-feat for a company that serves 47 million customers a day.
-<p><em>How can you build experimentation into the culture of your
-organization?</em></p>
-<p><strong>Name my Book</strong><br />
-Tim Ferriss loved the playful working title of his first book, Drug
-Dealing for Fun and Profit, but it was too racy for Walmart and
-other retailers. With the success of the book hinging on this
-decision, Tim decided to prototype. He drafted a shortlist of
-titles and bought Google AdWords. Each online click equaled one
-vote. Within a week, he had his title, and <em>The 4-Hour Work
-Week</em> was finally finished.</p>
-<p><em>How much information do you need to make decisions? Can
-prototyping help you get there faster?</em></p>
-<h2><strong>Be a Pattern Spotter</strong></h2>
-<p><br /><br />
-Now that you&#8217;ve been exposed to a few different examples,
-don’t be surprised if you start seeing Life&#8217;s Changes
-patterns all around. Keep your eyes open and let us know what you
-find, especially if it&#8217;s the next new pattern.</p>
-<p><em>PATTERNS are a collection of shared thoughts, insights, and
-observations gathered by IDEO through their work and the world
-around them. Read more pieces from the series <a href="http://www.fastcodesign.com/tag/ideo-patterns">here</a>.</em></p>
-<p><em><a href="http://www.fastcodesign.com/users/craney"><strong>Colin
-Raney</strong></a> leads the Business Design Community within IDEO.
-He specializes in designing new ventures for clients based on new
-technologies or unique insights. He believes that good business is
-good design&#8212;successful businesses require offerings, brands,
-services, and strategies that complement each other.</em></p>
-
-<div>
-<a href="http://www.fastcodesign.com/users/kclark" title="IDEO"><img src="http://www.fastcodesign.com/multisite_files/codesign/imagecache/124x124/IDEO_square_bio.jpg" alt="IDEO" title="IDEO" /></a>
-<div>
-<h2><a href="http://www.fastcodesign.com/users/kclark" title="IDEO">IDEO</a></h2>
-<p>IDEO is an award-winning global design firm that takes a
-human-centered approach to helping organizations in the public and
-private sectors innovate and grow. We identify &#8230; <a href="http://www.fastcodesign.com/users/kclark" title="Read more by IDEO">Read more</a></p>
-<p>• <a href="http://www.twitter.com/IDEO" title="IDEO's twitter profile">Twitter</a></p>
-</div>
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