google-adwords-api 0.18.1 → 0.18.3

data/examples/v201603/remarketing/add_rule_based_user_lists.rb

@@ -0,0 +1,167 @@
+#!/usr/bin/env ruby
+# Encoding: utf-8
+#
+# Copyright:: Copyright 2014, Google Inc. All Rights Reserved.
+#
+# License:: Licensed under the Apache License, Version 2.0 (the "License");
+#           you may not use this file except in compliance with the License.
+#           You may obtain a copy of the License at
+#
+#           http://www.apache.org/licenses/LICENSE-2.0
+#
+#           Unless required by applicable law or agreed to in writing, software
+#           distributed under the License is distributed on an "AS IS" BASIS,
+#           WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
+#           implied.
+#           See the License for the specific language governing permissions and
+#           limitations under the License.
+#
+# This example adds two rule-based remarketing user lists: one with no site
+# visit data restrictions, and another that will only include users who visit
+# your site in the next six months.
+
+require 'adwords_api'
+
+def add_rule_based_user_lists()
+  # AdwordsApi::Api will read a config file from ENV['HOME']/adwords_api.yml
+  # when called without parameters.
+  adwords = AdwordsApi::Api.new
+
+  # To enable logging of SOAP requests, set the log_level value to 'DEBUG' in
+  # the configuration file or provide your own logger:
+  # adwords.logger = Logger.new('adwords_xml.log')
+
+  user_list_srv = adwords.service(:AdwordsUserListService, API_VERSION)
+
+  # First rule item group - users who visited the checkout page and had more
+  # than one item in their shopping cart.
+  cart_rule_item = {
+    :xsi_type => 'StringRuleItem',
+    :key => {
+      :name => 'ecomm_pagetype'
+    },
+    :op => 'EQUALS',
+    :value => 'checkout'
+  }
+
+  cart_size_rule_item = {
+    :xsi_type => 'NumberRuleItem',
+    :key => {
+      :name => 'cartsize'
+    },
+    :op => 'GREATER_THAN',
+    :value => 1.0
+  }
+
+  # Combine the two rule items into a RuleItemGroup so AdWords will AND
+  # their rules together.
+  checkout_multiple_item_group = {
+    :items => [cart_rule_item, cart_size_rule_item]
+  }
+
+  # Second rule item group - users who checked out after October 31st
+  # and before January 1st.
+  start_date_rule_item = {
+    :xsi_type => 'DateRuleItem',
+    :key => {
+      :name => 'checkoutdate'
+    },
+    :op => 'AFTER',
+    :value => '20141031'
+  }
+
+  end_date_rule_item = {
+    :xsi_type => 'DateRuleItem',
+    :key => {
+      :name => 'checkoutdate'
+    },
+    :op => 'BEFORE',
+    :value => '20150101'
+  }
+
+  # Combine the date rule items into a RuleItemGroup.
+  checked_out_nov_dec_item_group = {
+    :items => [start_date_rule_item, end_date_rule_item]
+  }
+
+  # Combine the rule item groups into a Rule so AdWords will OR the
+  # groups together.
+  rule = {
+    :groups => [checkout_multiple_item_group, checked_out_nov_dec_item_group]
+  }
+
+  # Create the user list with no restrictions on site visit date.
+  expression_user_list = {
+    :xsi_type => 'ExpressionRuleUserList',
+    :name => 'Users who checked out in November or December OR ' +
+        'visited the checkout page with more than one item in their cart',
+    :description => 'Expression based user list',
+    :rule => rule
+  }
+
+  # Create the user list restricted to users who visit your site within the
+  # specified timeframe.
+  date_user_list = {
+    :xsi_type => 'DateSpecificRuleUserList',
+    :name => 'Date rule user list created at ' + Time.now.to_s,
+    :description => 'Users who visited the site between 20141031 and ' +
+        '20150331 and checked out in November or December OR visited the ' +
+        'checkout page with more than one item in their cart',
+    # We re-use the rule here. To avoid side effects, we need a deep copy.
+    :rule => Marshal.load(Marshal.dump(rule)),
+    # Set the start and end dates of the user list.
+    :start_date => '20141031',
+    :end_date => '20150331'
+  }
+
+  # Create operations to add the user lists.
+  operations = [expression_user_list, date_user_list].map do |user_list|
+    {
+      :operand => user_list,
+      :operator => 'ADD'
+    }
+  end
+
+  # Submit the operations.
+  response = user_list_srv.mutate(operations)
+
+  # Display the results.
+  response[:value].each do |user_list|
+    puts ("User list added with ID %d, name '%s', status '%s', " +
+        "list type '%s', accountUserListStatus '%s', description '%s'.") %
+        [user_list[:id], user_list[:name], user_list[:status],
+        user_list[:list_type], user_list[:account_user_list_status],
+        user_list[:description]]
+  end
+end
+
+if __FILE__ == $0
+  API_VERSION = :v201603
+
+  begin
+    add_rule_based_user_lists()
+
+  # Authorization error.
+  rescue AdsCommon::Errors::OAuth2VerificationRequired => e
+    puts "Authorization credentials are not valid. Edit adwords_api.yml for " +
+        "OAuth2 client ID and secret and run misc/setup_oauth2.rb example " +
+        "to retrieve and store OAuth2 tokens."
+    puts "See this wiki page for more details:\n\n  " +
+        'https://github.com/googleads/google-api-ads-ruby/wiki/OAuth2'
+
+  # HTTP errors.
+  rescue AdsCommon::Errors::HttpError => e
+    puts "HTTP Error: %s" % e
+
+  # API errors.
+  rescue AdwordsApi::Errors::ApiException => e
+    puts "Message: %s" % e.message
+    puts 'Errors:'
+    e.errors.each_with_index do |error, index|
+      puts "\tError [%d]:" % (index + 1)
+      error.each do |field, value|
+        puts "\t\t%s: %s" % [field, value]
+      end
+    end
+  end
+end

data/examples/v201603/remarketing/upload_offline_conversions.rb

@@ -0,0 +1,98 @@
+#!/usr/bin/env ruby
+# Encoding: utf-8
+#
+# Copyright:: Copyright 2013, Google Inc. All Rights Reserved.
+#
+# License:: Licensed under the Apache License, Version 2.0 (the "License");
+#           you may not use this file except in compliance with the License.
+#           You may obtain a copy of the License at
+#
+#           http://www.apache.org/licenses/LICENSE-2.0
+#
+#           Unless required by applicable law or agreed to in writing, software
+#           distributed under the License is distributed on an "AS IS" BASIS,
+#           WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
+#           implied.
+#           See the License for the specific language governing permissions and
+#           limitations under the License.
+#
+# This code example imports offline conversion values for specific clicks to
+# your account. To get Google Click ID for a click, run
+# CLICK_PERFORMANCE_REPORT. To set up a conversion tracker, run the
+# add_conversion_tracker.rb example.
+
+require 'adwords_api'
+require 'date'
+
+def upload_offline_conversions(conversion_name, google_click_id,
+                               conversion_time, conversion_value)
+  # AdwordsApi::Api will read a config file from ENV['HOME']/adwords_api.yml
+  # when called without parameters.
+  adwords = AdwordsApi::Api.new
+
+  # To enable logging of SOAP requests, set the log_level value to 'DEBUG' in
+  # the configuration file or provide your own logger:
+  # adwords.logger = Logger.new('adwords_xml.log')
+
+  conversion_feed_srv =
+      adwords.service(:OfflineConversionFeedService, API_VERSION)
+
+  # Associate offline conversions with the existing named conversion tracker. If
+  # this tracker was newly created, it may be a few hours before it can accept
+  # conversions.
+  feed = {
+    :conversion_name => conversion_name,
+    :google_click_id => google_click_id,
+    :conversion_time => conversion_time,
+    :conversion_value => conversion_value
+  }
+  return_feeds = conversion_feed_srv.mutate([
+    {:operator => 'ADD', :operand => feed}])
+  return_feeds[:value].each do |return_feed|
+    puts ("Uploaded offline conversion value %.2f for Google Click ID '%s', " +
+        'to %s') % [return_feed[:conversion_value],
+                    return_feed[:google_click_id],
+                    return_feed[:conversion_name]]
+  end
+end
+
+if __FILE__ == $0
+  API_VERSION = :v201603
+
+  begin
+    # Name of the conversion tracker to upload to.
+    conversion_name = 'INSERT_CONVERSION_NAME_HERE'
+    # Google Click ID of the click for which offline conversions are uploaded.
+    google_click_id = 'INSERT_GOOGLE_CLICK_ID_HERE'
+    # Conversion time in 'yyyymmdd hhmmss' format.
+    conversion_time = Time.new.strftime("%Y%m%d %H%M%S")
+    # Conversion value to be uploaded.
+    conversion_value = 'INSERT_CONVERSION_VALUE_HERE'.to_f
+
+    upload_offline_conversions(conversion_name, google_click_id,
+                               conversion_time, conversion_value)
+
+  # Authorization error.
+  rescue AdsCommon::Errors::OAuth2VerificationRequired => e
+    puts "Authorization credentials are not valid. Edit adwords_api.yml for " +
+        "OAuth2 client ID and secret and run misc/setup_oauth2.rb example " +
+        "to retrieve and store OAuth2 tokens."
+    puts "See this wiki page for more details:\n\n  " +
+        'https://github.com/googleads/google-api-ads-ruby/wiki/OAuth2'
+
+  # HTTP errors.
+  rescue AdsCommon::Errors::HttpError => e
+    puts "HTTP Error: %s" % e
+
+  # API errors.
+  rescue AdwordsApi::Errors::ApiException => e
+    puts "Message: %s" % e.message
+    puts 'Errors:'
+    e.errors.each_with_index do |error, index|
+      puts "\tError [%d]:" % (index + 1)
+      error.each do |field, value|
+        puts "\t\t%s: %s" % [field, value]
+      end
+    end
+  end
+end

data/examples/v201603/reporting/download_criteria_report.rb

@@ -0,0 +1,92 @@
+#!/usr/bin/env ruby
+# Encoding: utf-8
+#
+# Copyright:: Copyright 2011, Google Inc. All Rights Reserved.
+#
+# License:: Licensed under the Apache License, Version 2.0 (the "License");
+#           you may not use this file except in compliance with the License.
+#           You may obtain a copy of the License at
+#
+#           http://www.apache.org/licenses/LICENSE-2.0
+#
+#           Unless required by applicable law or agreed to in writing, software
+#           distributed under the License is distributed on an "AS IS" BASIS,
+#           WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
+#           implied.
+#           See the License for the specific language governing permissions and
+#           limitations under the License.
+#
+# This example gets and downloads an Ad Hoc report from a XML report definition.
+
+require 'adwords_api'
+
+def download_criteria_report(file_name)
+  # AdwordsApi::Api will read a config file from ENV['HOME']/adwords_api.yml
+  # when called without parameters.
+  adwords = AdwordsApi::Api.new
+
+  # To enable logging of SOAP requests, set the log_level value to 'DEBUG' in
+  # the configuration file or provide your own logger:
+  # adwords.logger = Logger.new('adwords_xml.log')
+
+  # Get report utilities for the version.
+  report_utils = adwords.report_utils(API_VERSION)
+
+  # Define report definition. You can also pass your own XML text as a string.
+  report_definition = {
+    :selector => {
+      :fields => ['CampaignId', 'AdGroupId', 'Id', 'Criteria', 'CriteriaType',
+          'FinalUrls', 'Impressions', 'Clicks', 'Cost'],
+      # Predicates are optional.
+      :predicates => {
+        :field => 'Status',
+        :operator => 'IN',
+        :values => ['ENABLED', 'PAUSED']
+      }
+    },
+    :report_name => 'Last 7 days CRITERIA_PERFORMANCE_REPORT',
+    :report_type => 'CRITERIA_PERFORMANCE_REPORT',
+    :download_format => 'CSV',
+    :date_range_type => 'LAST_7_DAYS',
+  }
+
+  # Optional: Set the configuration of the API instance to suppress header,
+  # column name, or summary rows in the report output. You can also configure
+  # this in your adwords_api.yml configuration file.
+  adwords.skip_report_header = false
+  adwords.skip_column_header = false
+  adwords.skip_report_summary = false
+  # Enable to allow rows with zero impressions to show.
+  adwords.include_zero_impressions = false
+
+  # Download report, using "download_report_as_file" utility method.
+  # To retrieve the report as return value, use "download_report" method.
+  report_utils.download_report_as_file(report_definition, file_name)
+  puts "Report was downloaded to '%s'." % file_name
+end
+
+if __FILE__ == $0
+  API_VERSION = :v201603
+
+  begin
+    # File name to write report to.
+    file_name = 'INSERT_OUTPUT_FILE_NAME_HERE'
+    download_criteria_report(file_name)
+
+  # Authorization error.
+  rescue AdsCommon::Errors::OAuth2VerificationRequired => e
+    puts "Authorization credentials are not valid. Edit adwords_api.yml for " +
+        "OAuth2 client ID and secret and run misc/setup_oauth2.rb example " +
+        "to retrieve and store OAuth2 tokens."
+    puts "See this wiki page for more details:\n\n  " +
+        'https://github.com/googleads/google-api-ads-ruby/wiki/OAuth2'
+
+  # HTTP errors.
+  rescue AdsCommon::Errors::HttpError => e
+    puts "HTTP Error: %s" % e
+
+  # API errors.
+  rescue AdwordsApi::Errors::ReportError => e
+    puts "Reporting Error: %s" % e.message
+  end
+end

data/examples/v201603/reporting/download_criteria_report_with_awql.rb

@@ -0,0 +1,93 @@
+#!/usr/bin/env ruby
+# Encoding: utf-8
+#
+# Copyright:: Copyright 2012, Google Inc. All Rights Reserved.
+#
+# License:: Licensed under the Apache License, Version 2.0 (the "License");
+#           you may not use this file except in compliance with the License.
+#           You may obtain a copy of the License at
+#
+#           http://www.apache.org/licenses/LICENSE-2.0
+#
+#           Unless required by applicable law or agreed to in writing, software
+#           distributed under the License is distributed on an "AS IS" BASIS,
+#           WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
+#           implied.
+#           See the License for the specific language governing permissions and
+#           limitations under the License.
+#
+# This example gets an Ad Hoc report using AdWords Query Language.
+# See AWQL guide for more details:
+#   https://developers.google.com/adwords/api/docs/guides/awql
+
+require 'date'
+
+require 'adwords_api'
+
+def download_criteria_report_with_awql(file_name, report_format)
+  # AdwordsApi::Api will read a config file from ENV['HOME']/adwords_api.yml
+  # when called without parameters.
+  adwords = AdwordsApi::Api.new
+
+  # To enable logging of SOAP requests, set the log_level value to 'DEBUG' in
+  # the configuration file or provide your own logger:
+  # adwords.logger = Logger.new('adwords_xml.log')
+
+  # Get report utilities for the version.
+  report_utils = adwords.report_utils(API_VERSION)
+
+  # Prepare a date range for the last week. Instead you can use 'LAST_7_DAYS'.
+  date_range = '%s,%s' % [
+      DateTime.parse((Date.today - 7).to_s).strftime('%Y%m%d'),
+      DateTime.parse((Date.today - 1).to_s).strftime('%Y%m%d')
+  ]
+
+  # Define report definition. You can also pass your own XML text as a string.
+  report_query = 'SELECT CampaignId, AdGroupId, Id, Criteria, CriteriaType, ' +
+      'Impressions, Clicks, Cost FROM CRITERIA_PERFORMANCE_REPORT ' +
+      'WHERE Status IN [ENABLED, PAUSED] ' +
+      'DURING %s' % date_range
+
+  # Optional: Set the configuration of the API instance to suppress header,
+  # column name, or summary rows in the report output. You can also configure
+  # this in your adwords_api.yml configuration file.
+  adwords.skip_report_header = false
+  adwords.skip_column_header = false
+  adwords.skip_report_summary = false
+  # Enable to allow rows with zero impressions to show.
+  adwords.include_zero_impressions = true
+
+  # Download report, using "download_report_as_file_with_awql" utility method.
+  # To retrieve the report as return value, use "download_report_with_awql"
+  # method.
+  report_utils.download_report_as_file_with_awql(report_query, report_format,
+                                                 file_name)
+  puts "Report was downloaded to '%s'." % file_name
+end
+
+if __FILE__ == $0
+  API_VERSION = :v201603
+
+  begin
+    # File name to write report to.
+    file_name = 'INSERT_OUTPUT_FILE_NAME_HERE'
+    report_format = 'CSV'
+    download_criteria_report_with_awql(file_name, report_format)
+
+  # Authorization error.
+  rescue AdsCommon::Errors::OAuth2VerificationRequired => e
+    puts "Authorization credentials are not valid. Edit adwords_api.yml for " +
+        "OAuth2 client ID and secret and run misc/setup_oauth2.rb example " +
+        "to retrieve and store OAuth2 tokens."
+    puts "See this wiki page for more details:\n\n  " +
+        'https://github.com/googleads/google-api-ads-ruby/wiki/OAuth2'
+
+  # HTTP errors.
+  rescue AdsCommon::Errors::HttpError => e
+    puts 'HTTP Error: %s' % e
+
+  # API errors.
+  rescue AdwordsApi::Errors::ReportError => e
+    puts 'Reporting Error: %s' % e.message
+  end
+end