google-adwords-api 0.15.2 → 0.16.0

data/examples/v201409/optimization/estimate_keyword_traffic.rb

@@ -1,155 +0,0 @@
-#!/usr/bin/env ruby
-# Encoding: utf-8
-#
-# Author:: api.dklimkin@gmail.com (Danial Klimkin)
-#
-# Copyright:: Copyright 2011, Google Inc. All Rights Reserved.
-#
-# License:: Licensed under the Apache License, Version 2.0 (the "License");
-#           you may not use this file except in compliance with the License.
-#           You may obtain a copy of the License at
-#
-#           http://www.apache.org/licenses/LICENSE-2.0
-#
-#           Unless required by applicable law or agreed to in writing, software
-#           distributed under the License is distributed on an "AS IS" BASIS,
-#           WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
-#           implied.
-#           See the License for the specific language governing permissions and
-#           limitations under the License.
-#
-# This example gets keyword traffic estimates.
-#
-# Tags: TrafficEstimatorService.get
-
-require 'adwords_api'
-
-def estimate_keyword_traffic()
-  # AdwordsApi::Api will read a config file from ENV['HOME']/adwords_api.yml
-  # when called without parameters.
-  adwords = AdwordsApi::Api.new
-
-  # To enable logging of SOAP requests, set the log_level value to 'DEBUG' in
-  # the configuration file or provide your own logger:
-  # adwords.logger = Logger.new('adwords_xml.log')
-
-  traffic_estimator_srv = adwords.service(:TrafficEstimatorService, API_VERSION)
-
-  # Create keywords. Up to 2000 keywords can be passed in a single request.
-  keywords = [
-      # The 'xsi_type' field allows you to specify the xsi:type of the object
-      # being created. It's only necessary when you must provide an explicit
-      # type that the client library can't infer.
-    {:xsi_type => 'Keyword', :text => 'mars cruise', :match_type => 'BROAD'},
-    {:xsi_type => 'Keyword', :text => 'cheap cruise', :match_type => 'PHRASE'},
-    {:xsi_type => 'Keyword', :text => 'cruise', :match_type => 'EXACT'},
-    {:xsi_type => 'Keyword', :text => 'moon walk', :match_type => 'BROAD'}
-  ]
-
-  # Create a keyword estimate request for each keyword.
-  keyword_requests = keywords.map {|keyword| {:keyword => keyword}}
-
-  # Negative keywords don't return estimates, but adjust the estimates of the
-  # other keywords in the hypothetical ad group. To specify a negative keyword
-  # set the is_negative field to true.
-  keyword_requests[3][:is_negative] = true
-
-  # Create ad group estimate requests.
-  ad_group_request = {
-      :keyword_estimate_requests => keyword_requests,
-      :max_cpc => {
-          :micro_amount => 1000000
-      }
-  }
-
-  # Create campaign estimate requests.
-  campaign_request = {
-      :ad_group_estimate_requests => [ad_group_request],
-      # Set targeting criteria. Only locations and languages are supported.
-      :criteria => [
-          {:xsi_type => 'Location', :id => 2840}, # United States
-          {:xsi_type => 'Language', :id => 1000}  # English
-      ]
-  }
-
-  # Create selector and retrieve reults.
-  selector = {:campaign_estimate_requests => [campaign_request]}
-  response = traffic_estimator_srv.get(selector)
-
-  if response and response[:campaign_estimates]
-    campaign_estimates = response[:campaign_estimates]
-    keyword_estimates =
-        campaign_estimates.first[:ad_group_estimates].first[:keyword_estimates]
-    keyword_estimates.each_with_index do |estimate, index|
-      keyword = keyword_requests[index][:keyword]
-
-      # Find the mean of the min and max values.
-      mean_avg_cpc = calculate_mean(
-          estimate[:min][:average_cpc][:micro_amount],
-          estimate[:max][:average_cpc][:micro_amount]
-      )
-      mean_avg_position = calculate_mean(
-          estimate[:min][:average_position],
-          estimate[:max][:average_position]
-      )
-      mean_clicks = calculate_mean(
-          estimate[:min][:clicks_per_day],
-          estimate[:max][:clicks_per_day]
-      )
-      mean_total_cost = calculate_mean(
-          estimate[:min][:total_cost][:micro_amount],
-          estimate[:max][:total_cost][:micro_amount]
-      )
-
-      puts "Results for the keyword with text '%s' and match type %s:" %
-          [keyword[:text], keyword[:match_type]]
-      puts "\tEstimated average CPC: %s" % format_mean(mean_avg_cpc)
-      puts "\tEstimated ad position: %s" % format_mean(mean_avg_position)
-      puts "\tEstimated daily clicks: %s" % format_mean(mean_clicks)
-      puts "\tEstimated daily cost: %s" % format_mean(mean_total_cost)
-    end
-  else
-    puts 'No traffic estimates were returned.'
-  end
-end
-
-def format_mean(mean)
-  return "nil" if mean.nil?
-  return "%.2f" % mean
-end
-
-def calculate_mean(min_money, max_money)
-  return nil if min_money.nil? || max_money.nil?
-  return (min_money.to_f + max_money.to_f) / 2.0
-end
-
-if __FILE__ == $0
-  API_VERSION = :v201409
-
-  begin
-    estimate_keyword_traffic()
-
-  # Authorization error.
-  rescue AdsCommon::Errors::OAuth2VerificationRequired => e
-    puts "Authorization credentials are not valid. Edit adwords_api.yml for " +
-        "OAuth2 client ID and secret and run misc/setup_oauth2.rb example " +
-        "to retrieve and store OAuth2 tokens."
-    puts "See this wiki page for more details:\n\n  " +
-        'http://code.google.com/p/google-api-ads-ruby/wiki/OAuth2'
-
-  # HTTP errors.
-  rescue AdsCommon::Errors::HttpError => e
-    puts "HTTP Error: %s" % e
-
-  # API errors.
-  rescue AdwordsApi::Errors::ApiException => e
-    puts "Message: %s" % e.message
-    puts 'Errors:'
-    e.errors.each_with_index do |error, index|
-      puts "\tError [%d]:" % (index + 1)
-      error.each do |field, value|
-        puts "\t\t%s: %s" % [field, value]
-      end
-    end
-  end
-end

data/examples/v201409/optimization/get_keyword_bid_simulations.rb

@@ -1,100 +0,0 @@
-#!/usr/bin/env ruby
-# Encoding: utf-8
-#
-# Author:: api.dklimkin@gmail.com (Danial Klimkin)
-#
-# Copyright:: Copyright 2011, Google Inc. All Rights Reserved.
-#
-# License:: Licensed under the Apache License, Version 2.0 (the "License");
-#           you may not use this file except in compliance with the License.
-#           You may obtain a copy of the License at
-#
-#           http://www.apache.org/licenses/LICENSE-2.0
-#
-#           Unless required by applicable law or agreed to in writing, software
-#           distributed under the License is distributed on an "AS IS" BASIS,
-#           WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
-#           implied.
-#           See the License for the specific language governing permissions and
-#           limitations under the License.
-#
-# This example gets bid landscapes for a keyword. To get keywords, run
-# get_keywords.rb.
-#
-# Tags: DataService.getCriterionBidLandscape
-
-require 'adwords_api'
-
-def get_criterion_bid_landscapes(ad_group_id, keyword_id)
-  # AdwordsApi::Api will read a config file from ENV['HOME']/adwords_api.yml
-  # when called without parameters.
-  adwords = AdwordsApi::Api.new
-
-  # To enable logging of SOAP requests, set the log_level value to 'DEBUG' in
-  # the configuration file or provide your own logger:
-  # adwords.logger = Logger.new('adwords_xml.log')
-
-  data_srv = adwords.service(:DataService, API_VERSION)
-
-  # Get keyword bid landscape.
-  selector = {
-    :fields => ['AdGroupId', 'CriterionId', 'StartDate', 'EndDate', 'Bid',
-        'LocalClicks', 'LocalCost', 'MarginalCpc', 'LocalImpressions'],
-    :predicates => [
-      {:field => 'AdGroupId', :operator => 'IN', :values => [ad_group_id]},
-      {:field => 'CriterionId', :operator => 'IN', :values => [keyword_id]},
-    ]
-  }
-  page = data_srv.get_criterion_bid_landscape(selector)
-  if page and page[:entries]
-    puts "Bid landscape(s) retrieved: %d." % [page[:entries].length]
-    page[:entries].each do |bid_landscape|
-      puts ("Retrieved keyword bid landscape with ad group ID %d" +
-          ", keyword ID %d, start date '%s', end date '%s'" +
-          ", with landscape points:") %
-          [bid_landscape[:ad_group_id], bid_landscape[:criterion_id],
-           bid_landscape[:start_date], bid_landscape[:end_date]]
-      bid_landscape[:landscape_points].each do |point|
-        puts "\t%d => clicks: %d, cost: %d, marginalCpc: %d, impressions: %d" %
-            [point[:bid][:micro_amount], point.clicks,
-             point[:cost][:micro_amount], point[:marginal_cpc][:micro_amount],
-             point[:impressions]]
-      end
-    end
-  else
-    puts 'No bid landscapes retrieved.'
-  end
-end
-
-if __FILE__ == $0
-  API_VERSION = :v201409
-
-  begin
-    ad_group_id = 'INSERT_ADGROUP_ID_HERE'.to_i
-    keyword_id = 'INSERT_KEYWORD_ID_HERE'.to_i
-    get_criterion_bid_landscapes(ad_group_id, keyword_id)
-
-  # Authorization error.
-  rescue AdsCommon::Errors::OAuth2VerificationRequired => e
-    puts "Authorization credentials are not valid. Edit adwords_api.yml for " +
-        "OAuth2 client ID and secret and run misc/setup_oauth2.rb example " +
-        "to retrieve and store OAuth2 tokens."
-    puts "See this wiki page for more details:\n\n  " +
-        'http://code.google.com/p/google-api-ads-ruby/wiki/OAuth2'
-
-  # HTTP errors.
-  rescue AdsCommon::Errors::HttpError => e
-    puts "HTTP Error: %s" % e
-
-  # API errors.
-  rescue AdwordsApi::Errors::ApiException => e
-    puts "Message: %s" % e.message
-    puts 'Errors:'
-    e.errors.each_with_index do |error, index|
-      puts "\tError [%d]:" % (index + 1)
-      error.each do |field, value|
-        puts "\t\t%s: %s" % [field, value]
-      end
-    end
-  end
-end

data/examples/v201409/optimization/get_keyword_ideas.rb

@@ -1,130 +0,0 @@
-#!/usr/bin/env ruby
-# Encoding: utf-8
-#
-# Author:: api.dklimkin@gmail.com (Danial Klimkin)
-#
-# Copyright:: Copyright 2011, Google Inc. All Rights Reserved.
-#
-# License:: Licensed under the Apache License, Version 2.0 (the "License");
-#           you may not use this file except in compliance with the License.
-#           You may obtain a copy of the License at
-#
-#           http://www.apache.org/licenses/LICENSE-2.0
-#
-#           Unless required by applicable law or agreed to in writing, software
-#           distributed under the License is distributed on an "AS IS" BASIS,
-#           WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
-#           implied.
-#           See the License for the specific language governing permissions and
-#           limitations under the License.
-#
-# This example retrieves keywords that are related to a given keyword.
-#
-# Tags: TargetingIdeaService.get
-
-require 'adwords_api'
-
-def get_keyword_ideas(keyword_text)
-  # AdwordsApi::Api will read a config file from ENV['HOME']/adwords_api.yml
-  # when called without parameters.
-  adwords = AdwordsApi::Api.new
-
-  # To enable logging of SOAP requests, set the log_level value to 'DEBUG' in
-  # the configuration file or provide your own logger:
-  # adwords.logger = Logger.new('adwords_xml.log')
-
-  targeting_idea_srv = adwords.service(:TargetingIdeaService, API_VERSION)
-
-  # Construct selector object.
-  selector = {
-    :idea_type => 'KEYWORD',
-    :request_type => 'IDEAS',
-    :requested_attribute_types =>
-        ['KEYWORD_TEXT', 'SEARCH_VOLUME', 'CATEGORY_PRODUCTS_AND_SERVICES'],
-    :search_parameters => [
-      {
-        # The 'xsi_type' field allows you to specify the xsi:type of the object
-        # being created. It's only necessary when you must provide an explicit
-        # type that the client library can't infer.
-        :xsi_type => 'RelatedToQuerySearchParameter',
-        :queries => [keyword_text]
-      },
-      {
-        # Language setting (optional).
-        # The ID can be found in the documentation:
-        #  https://developers.google.com/adwords/api/docs/appendix/languagecodes
-        # Only one LanguageSearchParameter is allowed per request.
-        :xsi_type => 'LanguageSearchParameter',
-        :languages => [{:id => 1000}]
-      }
-    ],
-    :paging => {
-      :start_index => 0,
-      :number_results => PAGE_SIZE
-    }
-  }
-
-  # Define initial values.
-  offset = 0
-  results = []
-
-  begin
-    # Perform request.
-    page = targeting_idea_srv.get(selector)
-    results += page[:entries] if page and page[:entries]
-
-    # Prepare next page request.
-    offset += PAGE_SIZE
-    selector[:paging][:start_index] = offset
-  end while offset < page[:total_num_entries]
-
-  # Display results.
-  results.each do |result|
-    data = result[:data]
-    keyword = data['KEYWORD_TEXT'][:value]
-    puts "Found keyword with text '%s'" % keyword
-    products_and_services = data['CATEGORY_PRODUCTS_AND_SERVICES'][:value]
-    if products_and_services
-      puts "\tWith Products and Services categories: [%s]" %
-          products_and_services.join(', ')
-    end
-    average_monthly_searches = data['SEARCH_VOLUME'][:value]
-    if average_monthly_searches
-      puts "\tand average monthly search volume: %d" % average_monthly_searches
-    end
-  end
-  puts "Total keywords related to '%s': %d." % [keyword_text, results.length]
-end
-
-if __FILE__ == $0
-  API_VERSION = :v201409
-  PAGE_SIZE = 100
-
-  begin
-    keyword_text = 'INSERT_KEYWORD_TEXT_HERE'
-    get_keyword_ideas(keyword_text)
-
-  # Authorization error.
-  rescue AdsCommon::Errors::OAuth2VerificationRequired => e
-    puts "Authorization credentials are not valid. Edit adwords_api.yml for " +
-        "OAuth2 client ID and secret and run misc/setup_oauth2.rb example " +
-        "to retrieve and store OAuth2 tokens."
-    puts "See this wiki page for more details:\n\n  " +
-        'http://code.google.com/p/google-api-ads-ruby/wiki/OAuth2'
-
-  # HTTP errors.
-  rescue AdsCommon::Errors::HttpError => e
-    puts "HTTP Error: %s" % e
-
-  # API errors.
-  rescue AdwordsApi::Errors::ApiException => e
-    puts "Message: %s" % e.message
-    puts 'Errors:'
-    e.errors.each_with_index do |error, index|
-      puts "\tError [%d]:" % (index + 1)
-      error.each do |field, value|
-        puts "\t\t%s: %s" % [field, value]
-      end
-    end
-  end
-end

data/examples/v201409/remarketing/add_audience.rb

@@ -1,122 +0,0 @@
-#!/usr/bin/env ruby
-# Encoding: utf-8
-#
-# Author:: api.sgomes@gmail.com (Sérgio Gomes)
-#
-# Copyright:: Copyright 2011, Google Inc. All Rights Reserved.
-#
-# License:: Licensed under the Apache License, Version 2.0 (the "License");
-#           you may not use this file except in compliance with the License.
-#           You may obtain a copy of the License at
-#
-#           http://www.apache.org/licenses/LICENSE-2.0
-#
-#           Unless required by applicable law or agreed to in writing, software
-#           distributed under the License is distributed on an "AS IS" BASIS,
-#           WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or
-#           implied.
-#           See the License for the specific language governing permissions and
-#           limitations under the License.
-#
-# This example illustrates how to create a user list (a.k.a. Audience) and shows
-# its associated conversion tracker code snippet.
-#
-# Tags: UserListService.mutate, ConversionTrackerService.get
-
-require 'adwords_api'
-
-def add_audience()
-  # AdwordsApi::Api will read a config file from ENV['HOME']/adwords_api.yml
-  # when called without parameters.
-  adwords = AdwordsApi::Api.new
-
-  # To enable logging of SOAP requests, set the log_level value to 'DEBUG' in
-  # the configuration file or provide your own logger:
-  # adwords.logger = Logger.new('adwords_xml.log')
-
-  user_list_srv = adwords.service(:AdwordsUserListService, API_VERSION)
-  conv_tracker_srv = adwords.service(:ConversionTrackerService, API_VERSION)
-
-  # Prepare for adding remarketing user list.
-  name = "Mars cruise customers #%d" % (Time.new.to_f * 1000).to_i
-  operation = {
-    :operator => 'ADD',
-    :operand => {
-      # The 'xsi_type' field allows you to specify the xsi:type of the object
-      # being created. It's only necessary when you must provide an explicit
-      # type that the client library can't infer.
-      :xsi_type => 'BasicUserList',
-      :name => name,
-      :description => 'A list of mars cruise customers in the last year',
-      :membership_life_span => 365,
-      :conversion_types => [{:name => name}],
-      # Optional field.
-      :status => 'OPEN'
-    }
-  }
-
-  # Add user list.
-  response = user_list_srv.mutate([operation])
-  if response and response[:value]
-    user_list = response[:value].first
-
-    # Get conversion snippets.
-    if user_list and user_list[:conversion_types]
-      conversion_ids = user_list[:conversion_types].map {|type| type[:id]}
-      selector = {
-        # We're actually interested in the 'Snippet' field, which is returned
-        # automatically.
-        :fields => ['Id'],
-        :predicates => [
-          {:field => 'Id', :operator => 'IN', :values => conversion_ids}
-        ]
-      }
-      conv_tracker_response = conv_tracker_srv.get(selector)
-      if conv_tracker_response and conv_tracker_response[:entries]
-        conversions = conv_tracker_response[:entries]
-      end
-    end
-    puts "User list with name '%s' and ID %d was added." %
-        [user_list[:name], user_list[:id]]
-    # Display user list associated conversion code snippets.
-    if conversions
-      conversions.each do |conversion|
-        puts "Conversion type code snipped associated to the list:\n\t\t%s\n" %
-          conversion[:snippet]
-      end
-    end
-  else
-    puts 'No user lists were added.'
-  end
-end
-
-if __FILE__ == $0
-  API_VERSION = :v201409
-
-  begin
-    add_audience()
-
-  # Authorization error.
-  rescue AdsCommon::Errors::OAuth2VerificationRequired => e
-    puts "Authorization credentials are not valid. Edit adwords_api.yml for " +
-        "OAuth2 client ID and secret and run misc/setup_oauth2.rb example " +
-        "to retrieve and store OAuth2 tokens."
-    puts "See this wiki page for more details:\n\n  " +
-        'http://code.google.com/p/google-api-ads-ruby/wiki/OAuth2'
-
-  # HTTP errors.
-  rescue AdsCommon::Errors::HttpError => e
-    puts "HTTP Error: %s" % e
-
-  # API errors.
-  rescue AdwordsApi::Errors::ApiException => e
-    puts "Message: %s" % e.message
-    puts 'Errors:'
-    e.errors.each_with_index do |error, index|
-      puts "\tError [%d]:" % (index + 1)
-      error.each do |field, value|
-        puts "\t\t%s: %s" % [field, value]
-      end
-    end
-  end
-end