aylien_text_api 0.0.1
Sign up to get free protection for your applications and to get access to all the features.
- checksums.yaml +7 -0
- data/.gitignore +3 -0
- data/Gemfile +3 -0
- data/Gemfile.lock +28 -0
- data/LICENSE +13 -0
- data/README.md +67 -0
- data/Rakefile +8 -0
- data/aylien_text_api.gemspec +24 -0
- data/config/app_config.yml.example +7 -0
- data/lib/aylien_text_api.rb +23 -0
- data/lib/aylien_text_api/client.rb +246 -0
- data/lib/aylien_text_api/configuration.rb +57 -0
- data/lib/aylien_text_api/connection.rb +71 -0
- data/lib/aylien_text_api/error.rb +110 -0
- data/lib/aylien_text_api/version.rb +17 -0
- data/spec/fixtures/aylien_text_api/client/classify_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/classify_with_invalid_params.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/classify_with_text.yml +48 -0
- data/spec/fixtures/aylien_text_api/client/classify_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/classify_with_valid_url.yml +98 -0
- data/spec/fixtures/aylien_text_api/client/classify_with_value_as_text.yml +48 -0
- data/spec/fixtures/aylien_text_api/client/classify_with_value_as_valid_url.yml +98 -0
- data/spec/fixtures/aylien_text_api/client/concepts_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/concepts_with_invalid_params.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/concepts_with_text.yml +44 -0
- data/spec/fixtures/aylien_text_api/client/concepts_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/concepts_with_valid_url.yml +63 -0
- data/spec/fixtures/aylien_text_api/client/concepts_with_value_as_text.yml +44 -0
- data/spec/fixtures/aylien_text_api/client/concepts_with_value_as_valid_url.yml +63 -0
- data/spec/fixtures/aylien_text_api/client/entities_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/entities_with_invalid_params.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/entities_with_text.yml +43 -0
- data/spec/fixtures/aylien_text_api/client/entities_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/entities_with_valid_url.yml +302 -0
- data/spec/fixtures/aylien_text_api/client/entities_with_value_as_text.yml +43 -0
- data/spec/fixtures/aylien_text_api/client/entities_with_value_as_valid_url.yml +302 -0
- data/spec/fixtures/aylien_text_api/client/extract_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/extract_with_invalid_params.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/extract_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/extract_with_valid_url.yml +185 -0
- data/spec/fixtures/aylien_text_api/client/extract_with_value_as_text.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/extract_with_value_as_valid_url.yml +185 -0
- data/spec/fixtures/aylien_text_api/client/hashtags_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/hashtags_with_invalid_params.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/hashtags_with_text.yml +48 -0
- data/spec/fixtures/aylien_text_api/client/hashtags_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/hashtags_with_valid_url.yml +58 -0
- data/spec/fixtures/aylien_text_api/client/hashtags_with_value_as_text.yml +48 -0
- data/spec/fixtures/aylien_text_api/client/hashtags_with_value_as_valid_url.yml +58 -0
- data/spec/fixtures/aylien_text_api/client/language_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/language_with_invalid_params.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/language_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/language_with_valid_text.yml +41 -0
- data/spec/fixtures/aylien_text_api/client/language_with_valid_url.yml +57 -0
- data/spec/fixtures/aylien_text_api/client/language_with_value_as_text.yml +41 -0
- data/spec/fixtures/aylien_text_api/client/language_with_value_as_valid_url.yml +57 -0
- data/spec/fixtures/aylien_text_api/client/related_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/related_with_invalid_params.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/related_with_phrase.yml +60 -0
- data/spec/fixtures/aylien_text_api/client/related_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/related_with_value_as_phrase.yml +60 -0
- data/spec/fixtures/aylien_text_api/client/related_with_value_as_valid_url.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/sentiment_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/sentiment_with_invalid_params.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/sentiment_with_text.yml +53 -0
- data/spec/fixtures/aylien_text_api/client/sentiment_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/sentiment_with_valid_url.yml +57 -0
- data/spec/fixtures/aylien_text_api/client/sentiment_with_value_as_text.yml +53 -0
- data/spec/fixtures/aylien_text_api/client/sentiment_with_value_as_valid_url.yml +57 -0
- data/spec/fixtures/aylien_text_api/client/summarize_with_invalid_client.yml +36 -0
- data/spec/fixtures/aylien_text_api/client/summarize_with_invalid_params.yml +41 -0
- data/spec/fixtures/aylien_text_api/client/summarize_with_title_and_text.yml +78 -0
- data/spec/fixtures/aylien_text_api/client/summarize_with_unauthenticated_client.yml +40 -0
- data/spec/fixtures/aylien_text_api/client/summarize_with_valid_url.yml +65 -0
- data/spec/fixtures/aylien_text_api/client/summarize_with_value_as_text_and_title.yml +78 -0
- data/spec/fixtures/aylien_text_api/client/summarize_with_value_as_text_and_without_title.yml +41 -0
- data/spec/fixtures/aylien_text_api/client/summarize_with_value_as_valid_url.yml +65 -0
- data/spec/lib/aylien_text_api/classify.rb +86 -0
- data/spec/lib/aylien_text_api/client_spec.rb +23 -0
- data/spec/lib/aylien_text_api/concepts.rb +81 -0
- data/spec/lib/aylien_text_api/entities.rb +81 -0
- data/spec/lib/aylien_text_api/extract.rb +81 -0
- data/spec/lib/aylien_text_api/hashtags.rb +87 -0
- data/spec/lib/aylien_text_api/language.rb +79 -0
- data/spec/lib/aylien_text_api/related.rb +80 -0
- data/spec/lib/aylien_text_api/sentiment.rb +91 -0
- data/spec/lib/aylien_text_api/summarize.rb +95 -0
- data/spec/spec_helper.rb +16 -0
- metadata +193 -0
@@ -0,0 +1,36 @@
|
|
1
|
+
---
|
2
|
+
http_interactions:
|
3
|
+
- request:
|
4
|
+
method: post
|
5
|
+
uri: https://api.aylien.com/api/v1/entities
|
6
|
+
body:
|
7
|
+
encoding: US-ASCII
|
8
|
+
string: text=Barack+Hussein+Obama+II+is+the+44th+and+current%0A++++++President+of+the+United+States%2C+and+the+first%0A++++++African+American+to+hold+the+office.
|
9
|
+
headers:
|
10
|
+
Accept:
|
11
|
+
- ! '*/*'
|
12
|
+
User-Agent:
|
13
|
+
- Aylien Text API Ruby Gem 0.0.1
|
14
|
+
Content-Type:
|
15
|
+
- application/x-www-form-urlencoded
|
16
|
+
response:
|
17
|
+
status:
|
18
|
+
code: 403
|
19
|
+
message: Forbidden
|
20
|
+
headers:
|
21
|
+
Server:
|
22
|
+
- openresty/1.5.12.1
|
23
|
+
Date:
|
24
|
+
- Tue, 02 Dec 2014 18:16:36 GMT
|
25
|
+
Content-Type:
|
26
|
+
- text/plain; charset=us-ascii
|
27
|
+
Transfer-Encoding:
|
28
|
+
- chunked
|
29
|
+
Connection:
|
30
|
+
- keep-alive
|
31
|
+
body:
|
32
|
+
encoding: US-ASCII
|
33
|
+
string: Authentication parameters missing
|
34
|
+
http_version:
|
35
|
+
recorded_at: Tue, 02 Dec 2014 18:15:33 GMT
|
36
|
+
recorded_with: VCR 2.9.3
|
@@ -0,0 +1,40 @@
|
|
1
|
+
---
|
2
|
+
http_interactions:
|
3
|
+
- request:
|
4
|
+
method: post
|
5
|
+
uri: https://api.aylien.com/api/v1/entities
|
6
|
+
body:
|
7
|
+
encoding: US-ASCII
|
8
|
+
string: wrong_param=Barack+Hussein+Obama+II+is+the+44th+and+current%0A++++++President+of+the+United+States%2C+and+the+first%0A++++++African+American+to+hold+the+office.
|
9
|
+
headers:
|
10
|
+
Accept:
|
11
|
+
- ! '*/*'
|
12
|
+
User-Agent:
|
13
|
+
- Aylien Text API Ruby Gem 0.0.1
|
14
|
+
Content-Type:
|
15
|
+
- application/x-www-form-urlencoded
|
16
|
+
App-Id:
|
17
|
+
- <PASSWORD>
|
18
|
+
App-Key:
|
19
|
+
- <PASSWORD>
|
20
|
+
response:
|
21
|
+
status:
|
22
|
+
code: 400
|
23
|
+
message: Bad Request
|
24
|
+
headers:
|
25
|
+
Server:
|
26
|
+
- openresty/1.5.12.1
|
27
|
+
Date:
|
28
|
+
- Tue, 02 Dec 2014 18:16:30 GMT
|
29
|
+
Content-Type:
|
30
|
+
- application/json;charset=UTF-8
|
31
|
+
Content-Length:
|
32
|
+
- '70'
|
33
|
+
Connection:
|
34
|
+
- keep-alive
|
35
|
+
body:
|
36
|
+
encoding: US-ASCII
|
37
|
+
string: ! '{"error" : "requirement failed: you must either provide url or text."}'
|
38
|
+
http_version:
|
39
|
+
recorded_at: Tue, 02 Dec 2014 18:15:28 GMT
|
40
|
+
recorded_with: VCR 2.9.3
|
@@ -0,0 +1,43 @@
|
|
1
|
+
---
|
2
|
+
http_interactions:
|
3
|
+
- request:
|
4
|
+
method: post
|
5
|
+
uri: https://api.aylien.com/api/v1/entities
|
6
|
+
body:
|
7
|
+
encoding: US-ASCII
|
8
|
+
string: text=Barack+Hussein+Obama+II+is+the+44th+and+current%0A++++++President+of+the+United+States%2C+and+the+first%0A++++++African+American+to+hold+the+office.
|
9
|
+
headers:
|
10
|
+
Accept:
|
11
|
+
- ! '*/*'
|
12
|
+
User-Agent:
|
13
|
+
- Aylien Text API Ruby Gem 0.0.1
|
14
|
+
Content-Type:
|
15
|
+
- application/x-www-form-urlencoded
|
16
|
+
App-Id:
|
17
|
+
- <PASSWORD>
|
18
|
+
App-Key:
|
19
|
+
- <PASSWORD>
|
20
|
+
response:
|
21
|
+
status:
|
22
|
+
code: 200
|
23
|
+
message: OK
|
24
|
+
headers:
|
25
|
+
Server:
|
26
|
+
- openresty/1.5.12.1
|
27
|
+
Date:
|
28
|
+
- Tue, 02 Dec 2014 18:16:36 GMT
|
29
|
+
Content-Type:
|
30
|
+
- application/json;charset=UTF-8
|
31
|
+
Content-Length:
|
32
|
+
- '381'
|
33
|
+
Connection:
|
34
|
+
- keep-alive
|
35
|
+
body:
|
36
|
+
encoding: US-ASCII
|
37
|
+
string: ! '{"text":"Barack Hussein Obama II is the 44th and current\n President
|
38
|
+
of the United States, and the first\n African American to hold the office.","entities":{"location":["United
|
39
|
+
States"],"keyword":["current","President","44th","United","Obama","African","Hussein","American","Barack","office"],"person":["Barack","Hussein
|
40
|
+
Obama II"],"product":["Barack Hussein Obama II"]}}'
|
41
|
+
http_version:
|
42
|
+
recorded_at: Tue, 02 Dec 2014 18:15:33 GMT
|
43
|
+
recorded_with: VCR 2.9.3
|
@@ -0,0 +1,40 @@
|
|
1
|
+
---
|
2
|
+
http_interactions:
|
3
|
+
- request:
|
4
|
+
method: post
|
5
|
+
uri: https://api.aylien.com/api/v1/entities
|
6
|
+
body:
|
7
|
+
encoding: US-ASCII
|
8
|
+
string: text=Barack+Hussein+Obama+II+is+the+44th+and+current%0A++++++President+of+the+United+States%2C+and+the+first%0A++++++African+American+to+hold+the+office.
|
9
|
+
headers:
|
10
|
+
Accept:
|
11
|
+
- ! '*/*'
|
12
|
+
User-Agent:
|
13
|
+
- Aylien Text API Ruby Gem 0.0.1
|
14
|
+
Content-Type:
|
15
|
+
- application/x-www-form-urlencoded
|
16
|
+
App-Id:
|
17
|
+
- random_string
|
18
|
+
App-Key:
|
19
|
+
- random_string
|
20
|
+
response:
|
21
|
+
status:
|
22
|
+
code: 403
|
23
|
+
message: Forbidden
|
24
|
+
headers:
|
25
|
+
Server:
|
26
|
+
- openresty/1.5.12.1
|
27
|
+
Date:
|
28
|
+
- Tue, 02 Dec 2014 18:16:31 GMT
|
29
|
+
Content-Type:
|
30
|
+
- text/plain; charset=us-ascii
|
31
|
+
Transfer-Encoding:
|
32
|
+
- chunked
|
33
|
+
Connection:
|
34
|
+
- keep-alive
|
35
|
+
body:
|
36
|
+
encoding: US-ASCII
|
37
|
+
string: Authentication failed
|
38
|
+
http_version:
|
39
|
+
recorded_at: Tue, 02 Dec 2014 18:15:28 GMT
|
40
|
+
recorded_with: VCR 2.9.3
|
@@ -0,0 +1,302 @@
|
|
1
|
+
---
|
2
|
+
http_interactions:
|
3
|
+
- request:
|
4
|
+
method: post
|
5
|
+
uri: https://api.aylien.com/api/v1/entities
|
6
|
+
body:
|
7
|
+
encoding: US-ASCII
|
8
|
+
string: url=http%3A%2F%2Fwww.businessinsider.com%2Fcarl-icahn-open-letter-to-apple-2014-1
|
9
|
+
headers:
|
10
|
+
Accept:
|
11
|
+
- ! '*/*'
|
12
|
+
User-Agent:
|
13
|
+
- Aylien Text API Ruby Gem 0.0.1
|
14
|
+
Content-Type:
|
15
|
+
- application/x-www-form-urlencoded
|
16
|
+
App-Id:
|
17
|
+
- <PASSWORD>
|
18
|
+
App-Key:
|
19
|
+
- <PASSWORD>
|
20
|
+
response:
|
21
|
+
status:
|
22
|
+
code: 200
|
23
|
+
message: OK
|
24
|
+
headers:
|
25
|
+
Server:
|
26
|
+
- openresty/1.5.12.1
|
27
|
+
Date:
|
28
|
+
- Tue, 02 Dec 2014 18:16:30 GMT
|
29
|
+
Content-Type:
|
30
|
+
- application/json;charset=UTF-8
|
31
|
+
Content-Length:
|
32
|
+
- '20361'
|
33
|
+
Connection:
|
34
|
+
- keep-alive
|
35
|
+
body:
|
36
|
+
encoding: US-ASCII
|
37
|
+
string: ! '{"text":"Carl Icahn Open Letter To Apple\nHe announced on Twitter
|
38
|
+
that he bought another $500 million worth of Apple stock, bringing his total
|
39
|
+
to $3.6 billion.\n\nHe also wrote an open letter to Apple shareholders explaining
|
40
|
+
why he thinks Apple needs to ramp up its share buybacks. He believes a share
|
41
|
+
buyback would easily goose the company''s share price.\n\nOver the course
|
42
|
+
of my long career as an investor and as Chairman of Icahn Enterprises, our
|
43
|
+
best performing investments result from opportunities that we like to call
|
44
|
+
\"no brainers.\" Recent examples of such \u201cno brainers\u201d have been
|
45
|
+
our investments in Netflix, Hain Celestial, Chesapeake, Forest Labs and Herbalife,
|
46
|
+
just to name a few. In our opinion, a great example of a \u201cno brainer\u201d
|
47
|
+
in today\u2019s market is Apple. The S&P 500\u2019s price to earnings multiple
|
48
|
+
is 71% higher than Apple\u2019s, and if Apple were simply valued at the same
|
49
|
+
multiple, its share price would be $840, which is 52% higher than its current
|
50
|
+
price.1 This is a dramatic valuation disconnect that simply makes no sense
|
51
|
+
to us, and it seems that the company agrees with us on this point. Tim Cook
|
52
|
+
himself has expressed on more than one occasion that Apple is undervalued,
|
53
|
+
and as the company states, it already has in place \u201cthe largest share
|
54
|
+
repurchase authorization in history.\u201d We believe, however, that this
|
55
|
+
share repurchase authorization can and should be even larger, and effectuating
|
56
|
+
that for the benefit of all of the company\u2019s shareholders is the sole
|
57
|
+
intention of our proposal. The company has recommended voting against our
|
58
|
+
proposal for various reasons. It seems to us that the basis of its argument
|
59
|
+
against our proposal is that the company believes, because of the \u201cdynamic
|
60
|
+
competitive landscape\u201d and because its \u201crapid pace of innovation
|
61
|
+
require[s] unprecedented investment, flexibility and access to resources\u201d,
|
62
|
+
it does not currently have enough excess liquidity to increase the size of
|
63
|
+
its repurchase program. Assuming this indeed is the basis for the company\u2019s
|
64
|
+
argument, we find its position overly conservative (almost to the point of
|
65
|
+
being irrational), when we consider that the company had $130 billion of net
|
66
|
+
cash as of September 28, 2013 and that consensus earnings are expected to
|
67
|
+
be almost $40 billion next year. Given this massive net cash position and
|
68
|
+
robust earnings generation, Apple is perhaps the most overcapitalized company
|
69
|
+
in corporate history, from our perspective. Regardless of what liquidity it
|
70
|
+
may require with respect to \u201cunprecedented investment, flexibility and
|
71
|
+
access to resources\u201d for innovation moving forward, we believe the unprecedented
|
72
|
+
degree to which the company is currently overcapitalized would overcompensate
|
73
|
+
for any such investments (including possible investments in strategic M&A,
|
74
|
+
to which the company does not refer). Said another way, we believe that the
|
75
|
+
combination of the company\u2019s unprecedentedly enormous net cash balance,
|
76
|
+
robust annual earnings, and tremendous borrowing capacity provide more than
|
77
|
+
enough excess liquidity to afford both the use of cash for any necessary ongoing
|
78
|
+
business-related investments in addition to the cash used for the increased
|
79
|
+
share repurchases proposed.\n\nIt is our belief that it is the responsibility
|
80
|
+
of the Board, on behalf of the company\u2019s shareholders, to take advantage
|
81
|
+
of such a large and unmistakable opportunity. Indeed, we believe that by choosing
|
82
|
+
not to increase the size of the repurchase program, the directors are actually
|
83
|
+
performing a great disservice to the owners, especially smaller shareholders
|
84
|
+
who may not be in a position to buy more stock themselves. Meanwhile, we are
|
85
|
+
in a position to continue buying shares in the market at today''s price, so
|
86
|
+
perhaps we should thank the Board for not being more aggressive, and thus
|
87
|
+
allowing us to accumulate an even larger investment position at a price that
|
88
|
+
reflects the aforementioned valuation disconnect. In fact, over the past two
|
89
|
+
weeks we purchased $1 billion more in Apple shares, $500 million of which
|
90
|
+
we purchased today, bringing our total ownership position in Apple to a current
|
91
|
+
value of approximately $3.6 billion.\n\nGiven the degree to which Apple appears
|
92
|
+
undervalued to us, we almost feel that it\u2019s a waste of time to debate
|
93
|
+
the point. As we believe it to be the preeminent and most innovative consumer
|
94
|
+
products company in the world, with the greatest brand, hardware, software,
|
95
|
+
and services in the world, Apple has had tremendous growth to date, and we
|
96
|
+
fail to see why this growth would not continue moving forward. The industry
|
97
|
+
(smartphones and tablets) is expected to grow volume at a 15% compounded annual
|
98
|
+
growth rate from 2013 through 2017 according to IDC. We believe Apple should
|
99
|
+
continue to benefit from this secular growth, as last year, 85% of Apple\u2019s
|
100
|
+
revenues came from smartphones, tablets, and related software, services, and
|
101
|
+
accessories. The naysayers question whether Apple will be able to participate
|
102
|
+
in this growth without sacrificing pricing and gross margins, especially with
|
103
|
+
competition from Google, Samsung, Microsoft, Amazon and Chinese manufacturers.
|
104
|
+
Our response to them is that the answer is already evident to us from the
|
105
|
+
continuing loyalty of Apple\u2019s growing customer base. The highly successful
|
106
|
+
evolutionary (not revolutionary) introductions of the iPhone 5s and 5c and
|
107
|
+
Ipad Air and Mini, prove to us that Apple could, for the most part, maintain
|
108
|
+
pricing and gross margin as we believe consumers are willing to pay a reasonable
|
109
|
+
premium for the world\u2019s best smartphones and tablets. The rumored future
|
110
|
+
introduction of product line extensions with larger screens for both the iPhone
|
111
|
+
and iPad would further support this view.2 In fact, a recent study from NDC
|
112
|
+
shows that the iPhone accounted for 42% of smartphone users in the United
|
113
|
+
States at the end of 2013, up a staggering 20% from the prior year. Despite
|
114
|
+
its great scale and narrow focus, Apple has an operating margin of just 28.5%.
|
115
|
+
We believe its customers\u2019 willingness to pay a premium price for the
|
116
|
+
world\u2019s greatest products should enable Apple to participate in the expected
|
117
|
+
volume growth of these categories while at the same time largely maintaining
|
118
|
+
its average selling prices and gross margins. And, as software and services
|
119
|
+
improve and become even more important to consumers in the future, we expect
|
120
|
+
customer loyalty to strengthen further.\n\nEven if the story ended with Apple\u2019s
|
121
|
+
existing product and software lines, we would still choose to make Apple our
|
122
|
+
largest investment. But there is more to the story! Tim Cook keeps saying
|
123
|
+
that he expects to introduce \u201cnew products in new categories\u201d and
|
124
|
+
yet very few people seem to be listening. We\u2019re not aware of a single
|
125
|
+
Wall Street analyst who includes \u201cnew products in new categories\u201d
|
126
|
+
or new services in any of their financial projections, even though Apple clearly
|
127
|
+
has an impressive track record of such new category product introductions,
|
128
|
+
even if it does so rarely. Apple released the iPhone in 2007 and the iPad
|
129
|
+
five years later in 2012, both so extraordinarily successful that today they
|
130
|
+
represent the majority of the company\u2019s revenue. Tim Cook\u2019s comments,
|
131
|
+
along with advancements in enabling technologies, lead us to believe that
|
132
|
+
we may see in the not too distant future what new groundbreaking products
|
133
|
+
they\u2019ve been working on developing in Cupertino these last several years.3\n\nTo
|
134
|
+
get a sense of the scale of the opportunity that stems from new products in
|
135
|
+
new categories, let\u2019s take a moment to consider the possibility of an
|
136
|
+
Apple television. The major electronics companies are now focused on ultra
|
137
|
+
high definition TVs as their next big opportunity. Ultra high definition is
|
138
|
+
expected to offer a level of image clarity that is superior to today\u2019s
|
139
|
+
high definition televisions for screen sizes 55 inches and above. To date,
|
140
|
+
the barrier to mass market adoption of ultra high definition has been the
|
141
|
+
price gap between it and regular high definition, but that price gap is closing
|
142
|
+
and will soon be de minimis. The closing of this price gap is supported by
|
143
|
+
statements made by the Co-CEO of Samsung Electronics, who expects the price
|
144
|
+
gap to fall to 10% by the end of this year. While cable companies will likely
|
145
|
+
be slow to upgrade their linear TV infrastructure due to cost, video content
|
146
|
+
is expected to be accessible through the internet via services like Netflix
|
147
|
+
and others. We believe ultra high definition represents a major catalyst for
|
148
|
+
the next TV replacement cycle and a promising moment for Apple to introduce
|
149
|
+
its first new product in this category. Reed Hastings, CEO of Netflix, has
|
150
|
+
referenced ultra high definition as a major catalyst for Netflix going forward.
|
151
|
+
While this is true for Netflix, we believe it is also true for Apple, not
|
152
|
+
just for its hardware but also for selling ultra high definition movies and
|
153
|
+
shows on iTunes through the internet. With 238 million TVs sold globally in
|
154
|
+
2012, it would not surprise us if Apple could sell 25 million new Apple ultra
|
155
|
+
high definition televisions at $1,600 per unit, especially when considering
|
156
|
+
both its track record of introducing best in class products and its market
|
157
|
+
share in smartphones and tablets.4 At a gross margin of 37.7%, which would
|
158
|
+
be consistent with that of the overall company, such a debut would add $40
|
159
|
+
billion of revenues and $15 billion to operating income annually.5\n\nThe
|
160
|
+
possibility of a television represents only one opportunity for the company
|
161
|
+
that stems from new products in new categories. While we won\u2019t go through
|
162
|
+
all of them here, we see several major opportunities in hardware alone. With
|
163
|
+
advancements in miniaturization and continued improvements in Siri, it seems
|
164
|
+
obvious to us that Apple has a compelling opportunity in the exciting area
|
165
|
+
of wearable devices, supported by rumors that Apple is developing a smartwatch
|
166
|
+
(as Tim Cook himself said the wrist is \u201can area of great interest for
|
167
|
+
Apple\u201d). While many consider Apple a hardware company, to pigeonhole
|
168
|
+
it as such is no longer appropriate in our opinion. Apple has built an ecosystem
|
169
|
+
of hardware, software, and services that we believe collectively represents
|
170
|
+
the most successful consumer product platform in the entire history of consumer-facing
|
171
|
+
technologies. And as Apple\u2019s customer base continues to enjoy the use
|
172
|
+
of this ecosystem, storing media in the cloud and moving it from one Apple
|
173
|
+
device to another as doing so becomes increasingly convenient with innovations
|
174
|
+
such as Airplay (as just one simple example of this ecosystem\u2019s current
|
175
|
+
functionality), we believe that customer base grows increasingly loyal and
|
176
|
+
excited for the next Apple product release, making it an asset in and of itself
|
177
|
+
that grows and becomes increasingly valuable. Indeed, we believe any new software
|
178
|
+
service that offers new functionality to this customer base becomes a large
|
179
|
+
opportunity for Apple to introduce as a revolutionary and disruptive bolt-on
|
180
|
+
to the ecosystem. As just one of many possible examples of this phenomenon,
|
181
|
+
Apple could introduce a next generation payments solution. In terms of whether
|
182
|
+
the marketplace is well addressed by mobile payments solutions, Tim Cook has
|
183
|
+
said \u201cI think it is in its infancy\u2026 I think it is just getting started
|
184
|
+
and just of out of the starting block.\u201d With the fingerprint sensor,
|
185
|
+
iBeacon, 575+ million credit card numbers stored in iTunes, and Apple\u2019s
|
186
|
+
homogeneous iOS installed base with 79% of devices using iOS 7, we believe
|
187
|
+
a revolutionary payments solution is now a very real opportunity that the
|
188
|
+
company could choose to pursue. With respect to all of Apple\u2019s new and
|
189
|
+
existing opportunities for growth, they will only prove to be successful with
|
190
|
+
strong execution from the company\u2019s management, in whom we hold great
|
191
|
+
confidence. Naysayers say Tim Cook is not Steve Jobs, and they\u2019re absolutely
|
192
|
+
right. He is Tim Cook and we believe he is doing an excellent job, and Jonathan
|
193
|
+
Ive, Senior VP of Design, is Jonathan Ive and we believe he\u2019s doing an
|
194
|
+
excellent job, etcetera.\n\nIn this letter, we have above summarized why we
|
195
|
+
believe Apple is undervalued in order to express how ridiculous it seems to
|
196
|
+
us for Apple to horde so much cash rather than repurchase stock (and thereby
|
197
|
+
use that cash to make a larger investment in itself for the benefit of all
|
198
|
+
of the company\u2019s shareholders). In its statement in opposition to our
|
199
|
+
proposal, the company claims that \u201cthe Board and management team have
|
200
|
+
demonstrated a strong commitment to returning capital to shareholders\u201d
|
201
|
+
and we believe that is true, but we also believe that commitment is not strong
|
202
|
+
enough given the unique degree to which the company is both undervalued and
|
203
|
+
overcapitalized. Furthermore, it is important to note that a share repurchase
|
204
|
+
is not simply an act of \u201creturning capital to shareholders\u201d since
|
205
|
+
it is also the company effectively making an investment in itself. To us,
|
206
|
+
as long term investors, this is an important difference: a dividend is a pure
|
207
|
+
return of capital while a share repurchase is the company making an investment
|
208
|
+
in itself by buying shares in the market at the current price, which we believe
|
209
|
+
to be undervalued, from shareholders willing to sell at that price for the
|
210
|
+
benefit of shareholders who choose to remain investors for the longer term.
|
211
|
+
And we are long term investors. It should be noted that no one on the Board
|
212
|
+
seems to be an expert in the world of investment management. However, based
|
213
|
+
on our record, we believe few will argue that we are experts in this area,
|
214
|
+
and we have no doubts that the Board is doing a great disservice to its shareholders
|
215
|
+
by not immediately increasing the size of the share repurchase program in
|
216
|
+
order to more effectively take advantage of what we believe to be the company\u2019s
|
217
|
+
low market valuation.\n\nWe have expressed above what we believe to be the
|
218
|
+
company\u2019s primary reason for not supporting our proposal. Conversely,
|
219
|
+
it is our belief that Apple\u2019s current excess liquidity is without historical
|
220
|
+
precedent and beyond reasonable comparison to its peers or otherwise, and
|
221
|
+
such dramatic overcapitalization affords the company enough excess liquidity
|
222
|
+
to repurchase the amount of shares we proposed. Apple\u2019s existing capital
|
223
|
+
return program has just $37 billion remaining, and the company has until the
|
224
|
+
end of 2015 to complete it. Without any changes to the program, the largest
|
225
|
+
pile of corporate cash in the world is likely to grow even larger, and if
|
226
|
+
the share price rises, this Board will have missed a great opportunity to
|
227
|
+
use more of that hoarded cash to repurchase shares at an attractive value.
|
228
|
+
While it is important for the Board to focus on the return of capital on a
|
229
|
+
sustained basis, it is also important for the Board to evaluate whether or
|
230
|
+
not its share price is undervalued and to take advantage of it with share
|
231
|
+
repurchases, especially when the balance sheet exhibits dramatic excess liquidity,
|
232
|
+
as we believe Apple\u2019s does today.\n\nThe Board may argue that with so
|
233
|
+
much opportunity, it would be prudent to maintain its excess liquidity to
|
234
|
+
increase R&D or make acquisitions, especially when considering the financial
|
235
|
+
strength of its competitors. We completely agree that the company must innovate
|
236
|
+
and should be flexible to make prudent strategic acquisitions, yet even after
|
237
|
+
taking such factors into account, we believe that tremendous excess liquidity
|
238
|
+
remains. With respect to possible M&A (to which the company does not refer
|
239
|
+
in its statement), for the opportunities highlighted above (a TV, a watch,
|
240
|
+
a payment service), we find it extremely difficult to identify any possible
|
241
|
+
strategic acquisitions of scale that make sense. Furthermore, such action
|
242
|
+
would seem to conflict with Apple\u2019s culture historically. A remarkable
|
243
|
+
fact is that since the Board reacquired Steve Jobs through the NeXT acquisition
|
244
|
+
for $427 million in 1997, the next largest acquisition Apple made was $2.6
|
245
|
+
billion for Nortel\u2019s patent portfolio. Amazingly, over these 17 years,
|
246
|
+
Apple made just $7.8 billion worth of acquisitions in total during this timeframe.
|
247
|
+
Apple clearly has a long history and culture of developing its innovation
|
248
|
+
internally, which leads us to believe that the company will not seek out large
|
249
|
+
acquisitions to pursue any of the opportunities about which we have speculated.
|
250
|
+
In terms of paying for the necessary innovation internally, Apple is expected
|
251
|
+
to generate $40 billion of earnings next year, which already takes into account
|
252
|
+
an increasing R&D expense. In order to address the argument that Apple should
|
253
|
+
reserve excess liquidity to more effectively compete with some of its deep-pocketed
|
254
|
+
competitors, there is no doubt that some of them also have significant earnings
|
255
|
+
and net cash on their balance sheets (whether or not that is appropriate).
|
256
|
+
But Apple has much more. When compared to its next largest competitor, Microsoft,
|
257
|
+
for example, Apple has $68 billion more net cash and is expected to generate
|
258
|
+
$18 billion more in earnings during 2014.\n\nThe Board may argue that much
|
259
|
+
of its cash and earnings are international and therefore subject to a repatriation
|
260
|
+
tax if returned to the United States to repurchase shares. While this is true,
|
261
|
+
we question why the company would not simply borrow the money in the Unites
|
262
|
+
States to the extent it deems its domestic cash of $36 billion and domestic
|
263
|
+
earnings are insufficient. Given that the company has $130 billion of net
|
264
|
+
cash and $40 billion of expected annual earnings, and the fact that it is
|
265
|
+
hard to find a better time in history to borrow money, a $50 billion share
|
266
|
+
repurchase over the course of fiscal year 2014 seems more than reasonable
|
267
|
+
to us. Today, Apple\u2019s outstanding ten year bonds yield 3.63%, and its
|
268
|
+
five year bonds yield 2%. Apple could either continue to carry this debt,
|
269
|
+
repay it from its domestic earnings over time, or repatriate cash from abroad
|
270
|
+
upon the passage of corporate tax reform.\n\nThe company has stated that it
|
271
|
+
is \u201cupdating perspectives on its capital return program for 2014 and
|
272
|
+
beyond\u201d and \u201ccollecting input from a very broad base of shareholders.\u201d
|
273
|
+
We believe, if our proposal receives majority shareholder support, that the
|
274
|
+
Board should respect it and increase the repurchase program as requested.
|
275
|
+
We believe this action will greatly enhance value for all long term shareholders
|
276
|
+
who believe, as we do, in the great potential of this company. If the Board
|
277
|
+
takes this action, we will applaud them for taking advantage of one of the
|
278
|
+
greatest examples of a \u201cno brainer\u201d we have seen in five decades
|
279
|
+
of successful investing.","entities":{"percentage":["71 %","52 %","15 %","85
|
280
|
+
%","42 %","20 %","10 %","79 %","3.63 %","2 %"],"organization":["Apple","IDC","Samsung
|
281
|
+
, Microsoft","Samsung Electronics","Netflix","Apple\u2019s","VP","Microsoft"],"location":["Chesapeake",".1","United
|
282
|
+
States","Hastings"],"keyword":["Apple could sell 25 million new Apple","Apple
|
283
|
+
product","Apple to introduce its first new product","Apple shares","Apple
|
284
|
+
has $ 68 billion more net cash","opportunity for the company that stems from
|
285
|
+
new products","opportunity for Apple","company making an investment in itself
|
286
|
+
by buying shares","Apple our largest investment","company is currently overcapitalized
|
287
|
+
would overcompensate for any such investments -LRB- including possible investments","products
|
288
|
+
company","Apple","company has $ 130 billion of net cash","company had $ 130
|
289
|
+
billion of net cash","opportunity that the company","company effectively making
|
290
|
+
an investment","Board to evaluate whether or not its share price","company","cash
|
291
|
+
used for the increased share","opportunity that stems from new products"],"date":["September
|
292
|
+
28 , 2013","next year","today","past two weeks","2013","2017","last year","end
|
293
|
+
of 2013","2007","2012","end of this year","1,600","end of 2015","1997","2014","fiscal
|
294
|
+
year 2014","ten year"],"money":["$ 500 million","$ 3.6 billion","$ 840","$
|
295
|
+
130 billion","$ 40 billion","$ 1 billion","$","$ 15 billion","$ 37 billion","$
|
296
|
+
427 million","$ 2.6 billion","$ 7.8 billion","$ 68 billion","$ 18 billion","$
|
297
|
+
36 billion","$ 50 billion"],"person":["Carl","Icahn Open","Icahn Enterprises","Hain
|
298
|
+
Celestial","Tim Cook","Tim Cook\u2019s","Reed Hastings","Steve Jobs","Tim","Cook","Jonathan
|
299
|
+
Ive","Jonathan","Ive"],"product":["iPhone","Ipad","Airplay"]}}'
|
300
|
+
http_version:
|
301
|
+
recorded_at: Tue, 02 Dec 2014 18:15:27 GMT
|
302
|
+
recorded_with: VCR 2.9.3
|