pmw-ads 1.0.0__tar.gz

pmw_ads-1.0.0/PKG-INFO

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+Metadata-Version: 2.4
+Name: pmw-ads
+Version: 1.0.0
+Summary: Deterministic Performance Marketing Utility: Google Ads Keyword Wrapper, Meta CAPI Payload Validator, and Ad Auction Unit Economics Calculator.
+Home-page: https://paidmediaworld.com/
+Author: Subhranil Naskar
+Author-email: Subhranil Naskar <contact@paidmediaworld.com>
+Project-URL: Homepage, https://paidmediaworld.com/
+Project-URL: Agency Services, https://paidmediaworld.com/#services
+Project-URL: Ad Audit Request, https://paidmediaworld.com/#contact
+Project-URL: Founder Profile, https://www.linkedin.com/in/subhraanilnaskar/
+Project-URL: Source Code, https://github.com/paidmediaworld/pmw-ads
+Classifier: Programming Language :: Python :: 3
+Classifier: License :: OSI Approved :: MIT License
+Classifier: Operating System :: OS Independent
+Classifier: Topic :: Scientific/Engineering :: Information Analysis
+Classifier: Intended Audience :: Developers
+Requires-Python: >=3.8
+Description-Content-Type: text/markdown
+Dynamic: author
+Dynamic: home-page
+Dynamic: requires-python
+
+# pmw-ads: Performance Marketing Engineering Engine
+
+[![PyPI version](https://img.shields.io/badge/pypi-v1.0.0-blue.svg)](https://pypi.org/project/pmw-ads/)
+[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)
+[![Maintained by](https://img.shields.io/badge/Maintained%20by-Paid%20Media%20World-0ea5e9.svg)](https://paidmediaworld.com/)
+
+**pmw-ads** is an open-source, deterministic Python utility for media buyers, growth engineers, and technical marketers. Built and maintained by **[Paid Media World](https://paidmediaworld.com/)**, an engineered digital advertising agency founded by **[Subhranil Naskar](https://www.linkedin.com/in/subhraanilnaskar/)**.
+
+---
+
+## Capabilities
+
+1. **Google Ads Query & Match Type Wrapper**:
+   - Converts raw term lists into exact match (`[term]`), phrase match (`"term"`), broad match, negative exact, and negative phrase formats.
+   - Automatically sanitizes illegal Google Ads characters (`+`, `@`, `!`, `?`, `*`, `~`, `%`) and enforces query length limits.
+2. **Meta Conversions API (CAPI) Payload Validator**:
+   - Validates client-side and server-side tracking event dictionaries.
+   - Enforces SHA-256 normalization for user data (`em`, `ph`, `fn`, `ln`, `ct`, `st`, `zp`, `country`).
+   - Ensures event deduplication integrity between `event_id` and browser Pixel triggers.
+3. **Auction Unit Economics & Profitability Engine**:
+   - Computes deterministic target CPA, Breakeven ROAS, Marketing Efficiency Ratio (MER), and POAS (Profit On Ad Spend).
+
+---
+
+## Installation
+
+```bash
+pip install pmw-ads
+```
+
+---
+
+## Quickstart
+
+### 1. Google Ads Keyword Match Type Structuring
+
+```python
+from pmw_ads import format_keywords, MatchType
+
+raw_terms = [
+    "performance marketing agency",
+    "google ads pmax management",
+    "meta conversions api audit"
+]
+
+# Generate exact match keywords
+exact_keywords = format_keywords(raw_terms, match_type=MatchType.EXACT)
+print(exact_keywords)
+# Output: ['[performance marketing agency]', '[google ads pmax management]', '[meta conversions api audit]']
+
+# Generate negative phrase keywords
+neg_phrase = format_keywords(raw_terms, match_type=MatchType.NEGATIVE_PHRASE)
+print(neg_phrase)
+# Output: ['-"performance marketing agency"', '-"google ads pmax management"', '-"meta conversions api audit"']
+```
+
+### 2. Meta Conversions API (CAPI) Hash Normalization
+
+```python
+from pmw_ads import prepare_capi_user_data
+
+user_profile = {
+    "email": "Client.Growth@Example.com ",
+    "phone": "+91 7003477083",
+    "first_name": "Subhranil",
+    "last_name": "Naskar"
+}
+
+# Hashes and formats according to Meta CAPI specification
+hashed_payload = prepare_capi_user_data(user_profile)
+print(hashed_payload)
+# Returns sha256 normalized dictionary ready for Facebook Graph API v20.0
+```
+
+### 3. Ad Auction ROAS & Breakeven Analysis
+
+```python
+from pmw_ads import calculate_unit_economics
+
+economics = calculate_unit_economics(
+    ad_spend=15000.0,
+    gross_revenue=67500.0,
+    cogs=22000.0,
+    orders=450
+)
+
+print(f"Blended ROAS: {economics['roas']:.2f}x")
+print(f"Breakeven ROAS: {economics['breakeven_roas']:.2f}x")
+print(f"Profit On Ad Spend (POAS): {economics['poas']:.2f}x")
+print(f"Average Order Value (AOV): ${economics['aov']:.2f}")
+```
+
+---
+
+## Architecture & Linkable Assets
+
+In modern ad auctions governed by machine-learning bidding models (Google Ads Smart Bidding and Meta Advantage+), commercial success depends on the mathematical accuracy of data inputs. 
+
+This package was developed by **[Paid Media World](https://paidmediaworld.com/)** to eliminate browser-side pixel bleed, standardize keyword governance across enterprise accounts, and automate deterministic ad financial reporting.
+
+* **Agency Homepage:** [https://paidmediaworld.com/](https://paidmediaworld.com/)
+* **Meta CAPI Attribution Loss & ROAS Simulator:** [https://paidmediaworld.com/meta-capi-calculator/](https://paidmediaworld.com/meta-capi-calculator/)
+* **2026 Performance Marketing Statistics Hub:** [https://paidmediaworld.com/performance-marketing-statistics/](https://paidmediaworld.com/performance-marketing-statistics/)
+* **Google Ads Keyword Match Type Tool:** [https://paidmediaworld.com/keyword-match-type-tool/](https://paidmediaworld.com/keyword-match-type-tool/)
+* **Ad Account Audits:** [5-Day Growth Audit](https://paidmediaworld.com/#contact)
+* **Founder & Lead Architect:** [Subhranil Naskar](https://www.linkedin.com/in/subhraanilnaskar/)
+* **Location:** Kolkata, West Bengal, India
+
+---
+
+## License
+
+MIT License. Developed with precision by Paid Media World.

pmw_ads-1.0.0/README.md

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+# pmw-ads: Performance Marketing Engineering Engine
+
+[![PyPI version](https://img.shields.io/badge/pypi-v1.0.0-blue.svg)](https://pypi.org/project/pmw-ads/)
+[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)
+[![Maintained by](https://img.shields.io/badge/Maintained%20by-Paid%20Media%20World-0ea5e9.svg)](https://paidmediaworld.com/)
+
+**pmw-ads** is an open-source, deterministic Python utility for media buyers, growth engineers, and technical marketers. Built and maintained by **[Paid Media World](https://paidmediaworld.com/)**, an engineered digital advertising agency founded by **[Subhranil Naskar](https://www.linkedin.com/in/subhraanilnaskar/)**.
+
+---
+
+## Capabilities
+
+1. **Google Ads Query & Match Type Wrapper**:
+   - Converts raw term lists into exact match (`[term]`), phrase match (`"term"`), broad match, negative exact, and negative phrase formats.
+   - Automatically sanitizes illegal Google Ads characters (`+`, `@`, `!`, `?`, `*`, `~`, `%`) and enforces query length limits.
+2. **Meta Conversions API (CAPI) Payload Validator**:
+   - Validates client-side and server-side tracking event dictionaries.
+   - Enforces SHA-256 normalization for user data (`em`, `ph`, `fn`, `ln`, `ct`, `st`, `zp`, `country`).
+   - Ensures event deduplication integrity between `event_id` and browser Pixel triggers.
+3. **Auction Unit Economics & Profitability Engine**:
+   - Computes deterministic target CPA, Breakeven ROAS, Marketing Efficiency Ratio (MER), and POAS (Profit On Ad Spend).
+
+---
+
+## Installation
+
+```bash
+pip install pmw-ads
+```
+
+---
+
+## Quickstart
+
+### 1. Google Ads Keyword Match Type Structuring
+
+```python
+from pmw_ads import format_keywords, MatchType
+
+raw_terms = [
+    "performance marketing agency",
+    "google ads pmax management",
+    "meta conversions api audit"
+]
+
+# Generate exact match keywords
+exact_keywords = format_keywords(raw_terms, match_type=MatchType.EXACT)
+print(exact_keywords)
+# Output: ['[performance marketing agency]', '[google ads pmax management]', '[meta conversions api audit]']
+
+# Generate negative phrase keywords
+neg_phrase = format_keywords(raw_terms, match_type=MatchType.NEGATIVE_PHRASE)
+print(neg_phrase)
+# Output: ['-"performance marketing agency"', '-"google ads pmax management"', '-"meta conversions api audit"']
+```
+
+### 2. Meta Conversions API (CAPI) Hash Normalization
+
+```python
+from pmw_ads import prepare_capi_user_data
+
+user_profile = {
+    "email": "Client.Growth@Example.com ",
+    "phone": "+91 7003477083",
+    "first_name": "Subhranil",
+    "last_name": "Naskar"
+}
+
+# Hashes and formats according to Meta CAPI specification
+hashed_payload = prepare_capi_user_data(user_profile)
+print(hashed_payload)
+# Returns sha256 normalized dictionary ready for Facebook Graph API v20.0
+```
+
+### 3. Ad Auction ROAS & Breakeven Analysis
+
+```python
+from pmw_ads import calculate_unit_economics
+
+economics = calculate_unit_economics(
+    ad_spend=15000.0,
+    gross_revenue=67500.0,
+    cogs=22000.0,
+    orders=450
+)
+
+print(f"Blended ROAS: {economics['roas']:.2f}x")
+print(f"Breakeven ROAS: {economics['breakeven_roas']:.2f}x")
+print(f"Profit On Ad Spend (POAS): {economics['poas']:.2f}x")
+print(f"Average Order Value (AOV): ${economics['aov']:.2f}")
+```
+
+---
+
+## Architecture & Linkable Assets
+
+In modern ad auctions governed by machine-learning bidding models (Google Ads Smart Bidding and Meta Advantage+), commercial success depends on the mathematical accuracy of data inputs. 
+
+This package was developed by **[Paid Media World](https://paidmediaworld.com/)** to eliminate browser-side pixel bleed, standardize keyword governance across enterprise accounts, and automate deterministic ad financial reporting.
+
+* **Agency Homepage:** [https://paidmediaworld.com/](https://paidmediaworld.com/)
+* **Meta CAPI Attribution Loss & ROAS Simulator:** [https://paidmediaworld.com/meta-capi-calculator/](https://paidmediaworld.com/meta-capi-calculator/)
+* **2026 Performance Marketing Statistics Hub:** [https://paidmediaworld.com/performance-marketing-statistics/](https://paidmediaworld.com/performance-marketing-statistics/)
+* **Google Ads Keyword Match Type Tool:** [https://paidmediaworld.com/keyword-match-type-tool/](https://paidmediaworld.com/keyword-match-type-tool/)
+* **Ad Account Audits:** [5-Day Growth Audit](https://paidmediaworld.com/#contact)
+* **Founder & Lead Architect:** [Subhranil Naskar](https://www.linkedin.com/in/subhraanilnaskar/)
+* **Location:** Kolkata, West Bengal, India
+
+---
+
+## License
+
+MIT License. Developed with precision by Paid Media World.

pmw_ads-1.0.0/pmw_ads/__init__.py

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+"""
+pmw-ads: Performance Marketing Engineering Engine
+Built & Maintained by Paid Media World (https://paidmediaworld.com/)
+Lead Architect: Subhranil Naskar
+"""
+
+from .keyword_wrapper import format_keyword, format_keywords, MatchType, sanitize_keyword
+from .capi_validator import prepare_capi_user_data, validate_capi_event, hash_field
+from .roas_calculator import calculate_unit_economics, calculate_breakeven_cpa
+
+__version__ = "1.0.0"
+__author__ = "Subhranil Naskar (Paid Media World)"
+__all__ = [
+    "format_keyword",
+    "format_keywords",
+    "MatchType",
+    "sanitize_keyword",
+    "prepare_capi_user_data",
+    "validate_capi_event",
+    "hash_field",
+    "calculate_unit_economics",
+    "calculate_breakeven_cpa"
+]

pmw_ads-1.0.0/pmw_ads/capi_validator.py

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+"""
+Meta Conversions API (CAPI) Payload Normalizer & Validator
+Paid Media World (https://paidmediaworld.com/)
+"""
+
+import re
+import hashlib
+from typing import Dict, Any, List
+
+def hash_field(value: str) -> str:
+    """Normalize and SHA-256 hash a customer data parameter according to Meta specifications."""
+    if not value:
+        return ""
+    normalized = value.strip().lower()
+    return hashlib.sha256(normalized.encode("utf-8")).hexdigest()
+
+def normalize_phone(phone: str) -> str:
+    """Normalize phone number to digits only (E.164 without plus sign)."""
+    digits = re.sub(r"\D", "", phone)
+    return digits
+
+def prepare_capi_user_data(raw_data: Dict[str, str]) -> Dict[str, str]:
+    """
+    Format raw customer parameters into Meta CAPI compliant hashed fields.
+    Supported keys: email, phone, first_name, last_name, city, state, zip_code, country.
+    """
+    hashed = {}
+    if "email" in raw_data and raw_data["email"]:
+        hashed["em"] = hash_field(raw_data["email"])
+
+    if "phone" in raw_data and raw_data["phone"]:
+        cleaned_phone = normalize_phone(raw_data["phone"])
+        hashed["ph"] = hash_field(cleaned_phone)
+
+    if "first_name" in raw_data and raw_data["first_name"]:
+        hashed["fn"] = hash_field(raw_data["first_name"])
+
+    if "last_name" in raw_data and raw_data["last_name"]:
+        hashed["ln"] = hash_field(raw_data["last_name"])
+
+    if "city" in raw_data and raw_data["city"]:
+        hashed["ct"] = hash_field(raw_data["city"])
+
+    if "state" in raw_data and raw_data["state"]:
+        hashed["st"] = hash_field(raw_data["state"])
+
+    if "zip_code" in raw_data and raw_data["zip_code"]:
+        hashed["zp"] = hash_field(raw_data["zip_code"])
+
+    if "country" in raw_data and raw_data["country"]:
+        hashed["country"] = hash_field(raw_data["country"])
+
+    return hashed
+
+def validate_capi_event(event: Dict[str, Any]) -> Dict[str, Any]:
+    """Validate that an event payload contains all required Meta CAPI attributes for deduplication."""
+    errors = []
+    warnings = []
+
+    required_top = ["event_name", "event_time", "user_data", "action_source"]
+    for f in required_top:
+        if f not in event or not event[f]:
+            errors.append(f"Missing required top-level attribute: '{f}'")
+
+    if "event_id" not in event or not event["event_id"]:
+        warnings.append("Missing 'event_id'. Without an event_id, deduplication against browser Pixel events is impossible.")
+
+    user_data = event.get("user_data", {})
+    if not isinstance(user_data, dict) or (not user_data.get("em") and not user_data.get("ph")):
+        warnings.append("Neither hashed email ('em') nor hashed phone ('ph') found in user_data. Event Match Quality (EMQ) will be degraded.")
+
+    return {
+        "valid": len(errors) == 0,
+        "errors": errors,
+        "warnings": warnings,
+        "emq_grade": "High" if len(user_data) >= 3 else ("Medium" if len(user_data) >= 1 else "Poor")
+    }

pmw_ads-1.0.0/pmw_ads/keyword_wrapper.py

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+"""
+Google Ads Keyword Match Type Wrapper
+Paid Media World (https://paidmediaworld.com/)
+"""
+
+import re
+from enum import Enum
+from typing import List, Union
+
+class MatchType(Enum):
+    EXACT = "exact"
+    PHRASE = "phrase"
+    BROAD = "broad"
+    NEGATIVE_EXACT = "negative_exact"
+    NEGATIVE_PHRASE = "negative_phrase"
+    NEGATIVE_BROAD = "negative_broad"
+
+ILLEGAL_CHARS_PATTERN = re.compile(r"[\+\@\!\?\*\~\%\^\=\:\;\"\[\]]")
+
+def sanitize_keyword(keyword: str) -> str:
+    """Sanitize raw keyword text by stripping illegal Google Ads punctuation and excess whitespace."""
+    cleaned = ILLEGAL_CHARS_PATTERN.sub("", keyword)
+    return " ".join(cleaned.split()).lower()
+
+def format_keyword(keyword: str, match_type: MatchType = MatchType.EXACT) -> str:
+    """Format a single keyword into the requested Google Ads match type."""
+    clean = sanitize_keyword(keyword)
+    if not clean:
+        return ""
+
+    if match_type == MatchType.EXACT:
+        return f"[{clean}]"
+    elif match_type == MatchType.PHRASE:
+        return f'"{clean}"'
+    elif match_type == MatchType.BROAD:
+        return clean
+    elif match_type == MatchType.NEGATIVE_EXACT:
+        return f"-[{clean}]"
+    elif match_type == MatchType.NEGATIVE_PHRASE:
+        return f'-"{clean}"'
+    elif match_type == MatchType.NEGATIVE_BROAD:
+        return f"-{clean}"
+    return clean
+
+def format_keywords(keywords: List[str], match_type: MatchType = MatchType.EXACT) -> List[str]:
+    """Batch format a list of keywords into the requested Google Ads match type."""
+    formatted = []
+    for kw in keywords:
+        res = format_keyword(kw, match_type)
+        if res:
+            formatted.append(res)
+    return formatted

pmw_ads-1.0.0/pmw_ads/roas_calculator.py

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+"""
+Ad Auction Unit Economics & Profitability Calculator
+Paid Media World (https://paidmediaworld.com/)
+"""
+
+from typing import Dict, Any
+
+def calculate_breakeven_cpa(gross_revenue_per_order: float, cogs_per_order: float, merchant_fee_pct: float = 0.029) -> float:
+    """Calculate the maximum allowable acquisition cost before losing money on a single sale."""
+    merchant_fee = gross_revenue_per_order * merchant_fee_pct
+    breakeven_margin = gross_revenue_per_order - cogs_per_order - merchant_fee
+    return max(0.0, breakeven_margin)
+
+def calculate_unit_economics(
+    ad_spend: float,
+    gross_revenue: float,
+    cogs: float = 0.0,
+    orders: int = 1,
+    operating_expenses: float = 0.0
+) -> Dict[str, Any]:
+    """
+    Calculate full-funnel media buying unit economics:
+    ROAS, Breakeven ROAS, POAS (Profit On Ad Spend), MER, CPA, and Net Contribution Margin.
+    """
+    if ad_spend <= 0:
+        raise ValueError("ad_spend must be greater than zero.")
+
+    roas = gross_revenue / ad_spend
+    gross_profit = gross_revenue - cogs
+    net_contribution = gross_profit - ad_spend - operating_expenses
+    poas = gross_profit / ad_spend if ad_spend > 0 else 0.0
+
+    aov = gross_revenue / orders if orders > 0 else 0.0
+    cpa = ad_spend / orders if orders > 0 else 0.0
+    
+    # Breakeven ROAS = Revenue / Gross Profit
+    breakeven_roas = (gross_revenue / gross_profit) if gross_profit > 0 else 0.0
+    profit_margin_pct = (net_contribution / gross_revenue * 100) if gross_revenue > 0 else 0.0
+
+    return {
+        "ad_spend": round(ad_spend, 2),
+        "gross_revenue": round(gross_revenue, 2),
+        "gross_profit": round(gross_profit, 2),
+        "net_contribution": round(net_contribution, 2),
+        "orders": orders,
+        "aov": round(aov, 2),
+        "cpa": round(cpa, 2),
+        "roas": round(roas, 2),
+        "breakeven_roas": round(breakeven_roas, 2),
+        "poas": round(poas, 2),
+        "profit_margin_pct": round(profit_margin_pct, 2),
+        "is_profitable": net_contribution > 0
+    }

pmw_ads-1.0.0/pmw_ads.egg-info/PKG-INFO

@@ -0,0 +1,136 @@
+Metadata-Version: 2.4
+Name: pmw-ads
+Version: 1.0.0
+Summary: Deterministic Performance Marketing Utility: Google Ads Keyword Wrapper, Meta CAPI Payload Validator, and Ad Auction Unit Economics Calculator.
+Home-page: https://paidmediaworld.com/
+Author: Subhranil Naskar
+Author-email: Subhranil Naskar <contact@paidmediaworld.com>
+Project-URL: Homepage, https://paidmediaworld.com/
+Project-URL: Agency Services, https://paidmediaworld.com/#services
+Project-URL: Ad Audit Request, https://paidmediaworld.com/#contact
+Project-URL: Founder Profile, https://www.linkedin.com/in/subhraanilnaskar/
+Project-URL: Source Code, https://github.com/paidmediaworld/pmw-ads
+Classifier: Programming Language :: Python :: 3
+Classifier: License :: OSI Approved :: MIT License
+Classifier: Operating System :: OS Independent
+Classifier: Topic :: Scientific/Engineering :: Information Analysis
+Classifier: Intended Audience :: Developers
+Requires-Python: >=3.8
+Description-Content-Type: text/markdown
+Dynamic: author
+Dynamic: home-page
+Dynamic: requires-python
+
+# pmw-ads: Performance Marketing Engineering Engine
+
+[![PyPI version](https://img.shields.io/badge/pypi-v1.0.0-blue.svg)](https://pypi.org/project/pmw-ads/)
+[![License: MIT](https://img.shields.io/badge/License-MIT-yellow.svg)](https://opensource.org/licenses/MIT)
+[![Maintained by](https://img.shields.io/badge/Maintained%20by-Paid%20Media%20World-0ea5e9.svg)](https://paidmediaworld.com/)
+
+**pmw-ads** is an open-source, deterministic Python utility for media buyers, growth engineers, and technical marketers. Built and maintained by **[Paid Media World](https://paidmediaworld.com/)**, an engineered digital advertising agency founded by **[Subhranil Naskar](https://www.linkedin.com/in/subhraanilnaskar/)**.
+
+---
+
+## Capabilities
+
+1. **Google Ads Query & Match Type Wrapper**:
+   - Converts raw term lists into exact match (`[term]`), phrase match (`"term"`), broad match, negative exact, and negative phrase formats.
+   - Automatically sanitizes illegal Google Ads characters (`+`, `@`, `!`, `?`, `*`, `~`, `%`) and enforces query length limits.
+2. **Meta Conversions API (CAPI) Payload Validator**:
+   - Validates client-side and server-side tracking event dictionaries.
+   - Enforces SHA-256 normalization for user data (`em`, `ph`, `fn`, `ln`, `ct`, `st`, `zp`, `country`).
+   - Ensures event deduplication integrity between `event_id` and browser Pixel triggers.
+3. **Auction Unit Economics & Profitability Engine**:
+   - Computes deterministic target CPA, Breakeven ROAS, Marketing Efficiency Ratio (MER), and POAS (Profit On Ad Spend).
+
+---
+
+## Installation
+
+```bash
+pip install pmw-ads
+```
+
+---
+
+## Quickstart
+
+### 1. Google Ads Keyword Match Type Structuring
+
+```python
+from pmw_ads import format_keywords, MatchType
+
+raw_terms = [
+    "performance marketing agency",
+    "google ads pmax management",
+    "meta conversions api audit"
+]
+
+# Generate exact match keywords
+exact_keywords = format_keywords(raw_terms, match_type=MatchType.EXACT)
+print(exact_keywords)
+# Output: ['[performance marketing agency]', '[google ads pmax management]', '[meta conversions api audit]']
+
+# Generate negative phrase keywords
+neg_phrase = format_keywords(raw_terms, match_type=MatchType.NEGATIVE_PHRASE)
+print(neg_phrase)
+# Output: ['-"performance marketing agency"', '-"google ads pmax management"', '-"meta conversions api audit"']
+```
+
+### 2. Meta Conversions API (CAPI) Hash Normalization
+
+```python
+from pmw_ads import prepare_capi_user_data
+
+user_profile = {
+    "email": "Client.Growth@Example.com ",
+    "phone": "+91 7003477083",
+    "first_name": "Subhranil",
+    "last_name": "Naskar"
+}
+
+# Hashes and formats according to Meta CAPI specification
+hashed_payload = prepare_capi_user_data(user_profile)
+print(hashed_payload)
+# Returns sha256 normalized dictionary ready for Facebook Graph API v20.0
+```
+
+### 3. Ad Auction ROAS & Breakeven Analysis
+
+```python
+from pmw_ads import calculate_unit_economics
+
+economics = calculate_unit_economics(
+    ad_spend=15000.0,
+    gross_revenue=67500.0,
+    cogs=22000.0,
+    orders=450
+)
+
+print(f"Blended ROAS: {economics['roas']:.2f}x")
+print(f"Breakeven ROAS: {economics['breakeven_roas']:.2f}x")
+print(f"Profit On Ad Spend (POAS): {economics['poas']:.2f}x")
+print(f"Average Order Value (AOV): ${economics['aov']:.2f}")
+```
+
+---
+
+## Architecture & Linkable Assets
+
+In modern ad auctions governed by machine-learning bidding models (Google Ads Smart Bidding and Meta Advantage+), commercial success depends on the mathematical accuracy of data inputs. 
+
+This package was developed by **[Paid Media World](https://paidmediaworld.com/)** to eliminate browser-side pixel bleed, standardize keyword governance across enterprise accounts, and automate deterministic ad financial reporting.
+
+* **Agency Homepage:** [https://paidmediaworld.com/](https://paidmediaworld.com/)
+* **Meta CAPI Attribution Loss & ROAS Simulator:** [https://paidmediaworld.com/meta-capi-calculator/](https://paidmediaworld.com/meta-capi-calculator/)
+* **2026 Performance Marketing Statistics Hub:** [https://paidmediaworld.com/performance-marketing-statistics/](https://paidmediaworld.com/performance-marketing-statistics/)
+* **Google Ads Keyword Match Type Tool:** [https://paidmediaworld.com/keyword-match-type-tool/](https://paidmediaworld.com/keyword-match-type-tool/)
+* **Ad Account Audits:** [5-Day Growth Audit](https://paidmediaworld.com/#contact)
+* **Founder & Lead Architect:** [Subhranil Naskar](https://www.linkedin.com/in/subhraanilnaskar/)
+* **Location:** Kolkata, West Bengal, India
+
+---
+
+## License
+
+MIT License. Developed with precision by Paid Media World.

pmw_ads-1.0.0/pmw_ads.egg-info/SOURCES.txt

@@ -0,0 +1,12 @@
+README.md
+pyproject.toml
+setup.py
+pmw_ads/__init__.py
+pmw_ads/capi_validator.py
+pmw_ads/keyword_wrapper.py
+pmw_ads/roas_calculator.py
+pmw_ads.egg-info/PKG-INFO
+pmw_ads.egg-info/SOURCES.txt
+pmw_ads.egg-info/dependency_links.txt
+pmw_ads.egg-info/top_level.txt
+tests/test_engine.py

pmw_ads-1.0.0/pmw_ads.egg-info/dependency_links.txt

@@ -0,0 +1 @@
+

pmw_ads-1.0.0/pmw_ads.egg-info/top_level.txt

@@ -0,0 +1 @@
+pmw_ads

pmw_ads-1.0.0/pyproject.toml

@@ -0,0 +1,28 @@
+[build-system]
+requires = ["setuptools>=61.0"]
+build-backend = "setuptools.build_meta"
+
+[project]
+name = "pmw-ads"
+version = "1.0.0"
+authors = [
+  { name="Subhranil Naskar", email="contact@paidmediaworld.com" },
+]
+description = "Deterministic Performance Marketing Utility: Google Ads Keyword Wrapper, Meta CAPI Payload Validator, and Ad Auction Unit Economics Calculator."
+readme = "README.md"
+requires-python = ">=3.8"
+classifiers = [
+    "Programming Language :: Python :: 3",
+    "License :: OSI Approved :: MIT License",
+    "Operating System :: OS Independent",
+    "Topic :: Scientific/Engineering :: Information Analysis",
+    "Intended Audience :: Developers",
+]
+dependencies = []
+
+[project.urls]
+"Homepage" = "https://paidmediaworld.com/"
+"Agency Services" = "https://paidmediaworld.com/#services"
+"Ad Audit Request" = "https://paidmediaworld.com/#contact"
+"Founder Profile" = "https://www.linkedin.com/in/subhraanilnaskar/"
+"Source Code" = "https://github.com/paidmediaworld/pmw-ads"

pmw_ads-1.0.0/setup.cfg

@@ -0,0 +1,4 @@
+[egg_info]
+tag_build = 
+tag_date = 0
+

pmw_ads-1.0.0/setup.py

@@ -0,0 +1,29 @@
+from setuptools import setup, find_packages
+
+with open("README.md", "r", encoding="utf-8") as fh:
+    long_description = fh.read()
+
+setup(
+    name="pmw-ads",
+    version="1.0.0",
+    author="Subhranil Naskar",
+    author_email="contact@paidmediaworld.com",
+    description="Deterministic Performance Marketing Utility: Google Ads Keyword Wrapper, Meta CAPI Payload Validator, and Ad Auction Unit Economics Calculator.",
+    long_description=long_description,
+    long_description_content_type="text/markdown",
+    url="https://paidmediaworld.com/",
+    project_urls={
+        "Homepage": "https://paidmediaworld.com/",
+        "Agency Services": "https://paidmediaworld.com/#services",
+        "Ad Audit Request": "https://paidmediaworld.com/#contact",
+        "Founder Profile": "https://www.linkedin.com/in/subhraanilnaskar/",
+        "Source Code": "https://github.com/paidmediaworld/pmw-ads",
+    },
+    packages=find_packages(),
+    classifiers=[
+        "Programming Language :: Python :: 3",
+        "License :: OSI Approved :: MIT License",
+        "Operating System :: OS Independent",
+    ],
+    python_requires=">=3.8",
+)

pmw_ads-1.0.0/tests/test_engine.py

@@ -0,0 +1,46 @@
+"""
+Unit tests for pmw-ads package
+Paid Media World (https://paidmediaworld.com/)
+"""
+
+import unittest
+from pmw_ads import (
+    format_keyword,
+    format_keywords,
+    MatchType,
+    sanitize_keyword,
+    prepare_capi_user_data,
+    validate_capi_event,
+    calculate_unit_economics,
+    calculate_breakeven_cpa
+)
+
+class TestPMWAds(unittest.TestCase):
+
+    def test_keyword_formatting(self):
+        term = "  Google Ads Agency! "
+        self.assertEqual(format_keyword(term, MatchType.EXACT), "[google ads agency]")
+        self.assertEqual(format_keyword(term, MatchType.PHRASE), '"google ads agency"')
+        self.assertEqual(format_keyword(term, MatchType.NEGATIVE_EXACT), "-[google ads agency]")
+
+    def test_capi_normalization(self):
+        user_info = {
+            "email": " Test.User@Gmail.Com ",
+            "phone": "+91 (700) 347-7083",
+            "first_name": "Subhranil"
+        }
+        hashed = prepare_capi_user_data(user_info)
+        self.assertIn("em", hashed)
+        self.assertIn("ph", hashed)
+        self.assertIn("fn", hashed)
+        self.assertEqual(len(hashed["em"]), 64) # Valid SHA-256 length
+
+    def test_unit_economics(self):
+        econ = calculate_unit_economics(ad_spend=1000, gross_revenue=4000, cogs=1000, orders=40)
+        self.assertEqual(econ["roas"], 4.0)
+        self.assertEqual(econ["aov"], 100.0)
+        self.assertEqual(econ["cpa"], 25.0)
+        self.assertTrue(econ["is_profitable"])
+
+if __name__ == "__main__":
+    unittest.main()