google-meridian 1.3.2__tar.gz → 1.5.0__tar.gz
This diff represents the content of publicly available package versions that have been released to one of the supported registries. The information contained in this diff is provided for informational purposes only and reflects changes between package versions as they appear in their respective public registries.
- {google_meridian-1.3.2/google_meridian.egg-info → google_meridian-1.5.0}/PKG-INFO +18 -11
- {google_meridian-1.3.2 → google_meridian-1.5.0}/README.md +9 -7
- {google_meridian-1.3.2 → google_meridian-1.5.0/google_meridian.egg-info}/PKG-INFO +18 -11
- {google_meridian-1.3.2 → google_meridian-1.5.0}/google_meridian.egg-info/SOURCES.txt +36 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/google_meridian.egg-info/requires.txt +9 -3
- {google_meridian-1.3.2 → google_meridian-1.5.0}/google_meridian.egg-info/top_level.txt +1 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/analyzer.py +558 -398
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/optimizer.py +90 -68
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/review/reviewer.py +4 -1
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/summarizer.py +13 -3
- google_meridian-1.5.0/meridian/analysis/test_utils.py +4108 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/visualizer.py +37 -14
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/backend/__init__.py +106 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/constants.py +2 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/input_data.py +30 -52
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/input_data_builder.py +2 -9
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/test_utils.py +107 -51
- google_meridian-1.5.0/meridian/data/validator.py +48 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/mlflow/autolog.py +19 -9
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/__init__.py +2 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/adstock_hill.py +3 -5
- google_meridian-1.5.0/meridian/model/context.py +1059 -0
- google_meridian-1.5.0/meridian/model/eda/constants.py +362 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/eda/eda_engine.py +723 -312
- google_meridian-1.5.0/meridian/model/eda/eda_outcome.py +364 -0
- google_meridian-1.5.0/meridian/model/equations.py +418 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/knots.py +58 -47
- google_meridian-1.5.0/meridian/model/model.py +1118 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/model_test_data.py +38 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/posterior_sampler.py +103 -62
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/prior_sampler.py +114 -94
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/spec.py +23 -14
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/card.html.jinja +9 -7
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/chart.html.jinja +1 -6
- google_meridian-1.5.0/meridian/templates/finding.html.jinja +19 -0
- google_meridian-1.5.0/meridian/templates/findings.html.jinja +33 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/formatter.py +41 -5
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/formatter_test.py +127 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/style.scss +85 -4
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/table.html.jinja +1 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/version.py +1 -1
- {google_meridian-1.3.2 → google_meridian-1.5.0}/pyproject.toml +12 -4
- google_meridian-1.5.0/scenarioplanner/__init__.py +42 -0
- google_meridian-1.5.0/scenarioplanner/converters/__init__.py +25 -0
- google_meridian-1.5.0/scenarioplanner/converters/dataframe/__init__.py +28 -0
- google_meridian-1.5.0/scenarioplanner/converters/dataframe/budget_opt_converters.py +383 -0
- google_meridian-1.5.0/scenarioplanner/converters/dataframe/common.py +71 -0
- google_meridian-1.5.0/scenarioplanner/converters/dataframe/constants.py +137 -0
- google_meridian-1.5.0/scenarioplanner/converters/dataframe/converter.py +42 -0
- google_meridian-1.5.0/scenarioplanner/converters/dataframe/dataframe_model_converter.py +70 -0
- google_meridian-1.5.0/scenarioplanner/converters/dataframe/marketing_analyses_converters.py +543 -0
- google_meridian-1.5.0/scenarioplanner/converters/dataframe/rf_opt_converters.py +314 -0
- google_meridian-1.5.0/scenarioplanner/converters/mmm.py +743 -0
- google_meridian-1.5.0/scenarioplanner/converters/mmm_converter.py +58 -0
- google_meridian-1.5.0/scenarioplanner/converters/sheets.py +156 -0
- google_meridian-1.5.0/scenarioplanner/converters/test_data.py +714 -0
- google_meridian-1.5.0/scenarioplanner/linkingapi/__init__.py +47 -0
- {google_meridian-1.3.2/meridian/model/eda → google_meridian-1.5.0/scenarioplanner/linkingapi}/constants.py +11 -15
- google_meridian-1.5.0/scenarioplanner/linkingapi/url_generator.py +131 -0
- google_meridian-1.5.0/scenarioplanner/mmm_ui_proto_generator.py +355 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/__init__.py +5 -2
- google_meridian-1.5.0/schema/mmm_proto_generator.py +71 -0
- google_meridian-1.5.0/schema/model_consumer.py +133 -0
- google_meridian-1.5.0/schema/processors/__init__.py +77 -0
- google_meridian-1.5.0/schema/processors/budget_optimization_processor.py +832 -0
- google_meridian-1.5.0/schema/processors/common.py +64 -0
- google_meridian-1.5.0/schema/processors/marketing_processor.py +1137 -0
- google_meridian-1.5.0/schema/processors/model_fit_processor.py +367 -0
- google_meridian-1.5.0/schema/processors/model_kernel_processor.py +117 -0
- google_meridian-1.5.0/schema/processors/model_processor.py +415 -0
- google_meridian-1.5.0/schema/processors/reach_frequency_optimization_processor.py +584 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/distribution.py +12 -7
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/hyperparameters.py +54 -107
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/meridian_serde.py +6 -1
- google_meridian-1.5.0/schema/test_data.py +380 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/utils/__init__.py +2 -0
- google_meridian-1.5.0/schema/utils/date_range_bucketing.py +117 -0
- google_meridian-1.5.0/schema/utils/proto_enum_converter.py +127 -0
- google_meridian-1.3.2/meridian/analysis/test_utils.py +0 -3299
- google_meridian-1.3.2/meridian/model/eda/eda_outcome.py +0 -220
- google_meridian-1.3.2/meridian/model/model.py +0 -1768
- {google_meridian-1.3.2 → google_meridian-1.5.0}/LICENSE +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/MANIFEST.in +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/google_meridian.egg-info/dependency_links.txt +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/__init__.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/__init__.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/review/__init__.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/review/checks.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/review/configs.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/review/constants.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/review/results.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/analysis/summary_text.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/backend/config.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/backend/test_utils.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/__init__.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/arg_builder.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/data_frame_input_data_builder.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/load.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/nd_array_input_data_builder.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/data/time_coordinates.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/mlflow/__init__.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/eda/__init__.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/eda/eda_spec.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/media.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/prior_distribution.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/model/transformers.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/chips.html.jinja +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/insights.html.jinja +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/stats.html.jinja +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/meridian/templates/summary.html.jinja +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/__init__.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/constants.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/eda_spec.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/function_registry.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/inference_data.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/marketing_data.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/serde.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/serde/test_data.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/schema/utils/time_record.py +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/setup.cfg +0 -0
- {google_meridian-1.3.2 → google_meridian-1.5.0}/setup.py +0 -0
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Summary: Google's open source mixed marketing model library, helps you understand your return on investment and direct your ad spend with confidence.
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Author-email: The Meridian Authors <no-reply@google.com>
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# About Meridian
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## Support
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## Support
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```
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License-File: LICENSE
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Requires-Dist: arviz
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Requires-Dist: altair>=5
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# About Meridian
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| [Pre-modeling][5] | Prepare and analyze your data before modeling. |
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| [Modeling][6] | Modeling guidance for model refinement and edge cases. |
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| [Post-modeling][7] | Post-modeling guidance for model fit, visualizations, optimizations, refreshing the model, and debugging. |
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| [Reference
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| [Scenario planning][8] | Plan budget allocation with Meridian on Colab & Looker Studio interactively. |
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| [Migrate from LMMM][9] | Learn about the differences between Meridian and LightweightMMM as you consider migrating. |
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| [API Reference][10] | API reference documentation for the Meridian package. |
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| [Reference list][11] | White papers and other referenced material. |
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[1]: https://developers.google.com/meridian
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[2]: https://developers.google.com/meridian/docs/basics/meridian-introduction
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[5]: https://developers.google.com/meridian/docs/pre-modeling/collect-data
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[6]: https://developers.google.com/meridian/docs/advanced-modeling/control-variables
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[7]: https://developers.google.com/meridian/docs/post-modeling/model-fit
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[8]: https://developers.google.com/meridian/docs/
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[9]: https://developers.google.com/meridian/
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[10]: https://developers.google.com/meridian/
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[8]: https://developers.google.com/meridian/docs/scenario-planning/meridian-scenario-planner
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[9]: https://developers.google.com/meridian/docs/migrate
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[10]: https://developers.google.com/meridian/reference/api/meridian
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[11]: https://developers.google.com/meridian/docs/reference-list
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## Support
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author = {Google Meridian Marketing Mix Modeling Team},
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title = {Meridian: Marketing Mix Modeling},
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url = {https://github.com/google/meridian},
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version = {1.
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version = {1.5.0},
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year = {2025},
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}
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```
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meridian/data/nd_array_input_data_builder.py
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meridian/data/test_utils.py
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meridian/data/time_coordinates.py
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meridian/data/validator.py
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meridian/mlflow/__init__.py
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meridian/mlflow/autolog.py
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meridian/model/__init__.py
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meridian/model/adstock_hill.py
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meridian/model/context.py
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meridian/model/equations.py
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meridian/model/knots.py
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meridian/model/media.py
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meridian/model/model.py
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meridian/templates/card.html.jinja
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scenarioplanner/__init__.py
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scenarioplanner/mmm_ui_proto_generator.py
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scenarioplanner/converters/__init__.py
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scenarioplanner/converters/mmm.py
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scenarioplanner/converters/mmm_converter.py
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scenarioplanner/converters/sheets.py
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scenarioplanner/converters/dataframe/__init__.py
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scenarioplanner/converters/dataframe/marketing_analyses_converters.py
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schema/__init__.py
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