google-meridian 1.3.2__tar.gz → 1.4.0__tar.gz

{google_meridian-1.3.2/google_meridian.egg-info → google_meridian-1.4.0}/PKG-INFO

@@ -1,6 +1,6 @@
 Metadata-Version: 2.4
 Name: google-meridian
-Version: 1.3.2
+Version: 1.4.0
 Summary: Google's open source mixed marketing model library, helps you understand your return on investment and direct your ad spend with confidence. 
 Author-email: The Meridian Authors <no-reply@google.com>
 Project-URL: homepage, https://github.com/google/meridian
@@ -22,7 +22,6 @@ Requires-Dist: joblib
 Requires-Dist: natsort<8,>=7.1.1
 Requires-Dist: numpy<3,>=2.0.2
 Requires-Dist: pandas<3,>=2.2.2
-Requires-Dist: patsy<1,>=0.5.3
 Requires-Dist: scipy<2,>=1.13.1
 Requires-Dist: statsmodels>=0.14.5
 Requires-Dist: tensorflow<2.21,>=2.18
@@ -46,8 +45,13 @@ Requires-Dist: jax==0.5.3; extra == "jax"
 Requires-Dist: jaxlib==0.5.3; extra == "jax"
 Requires-Dist: tensorflow-probability[substrates-jax]==0.25.0; extra == "jax"
 Provides-Extra: schema
-Requires-Dist: mmm-proto-schema; extra == "schema"
+Requires-Dist: mmm-proto-schema>=1.1.0; extra == "schema"
 Requires-Dist: semver; extra == "schema"
+Provides-Extra: scenarioplanner
+Requires-Dist: google-api-python-client; extra == "scenarioplanner"
+Requires-Dist: google-auth; extra == "scenarioplanner"
+Requires-Dist: mmm-proto-schema>=1.1.0; extra == "scenarioplanner"
+Requires-Dist: semver; extra == "scenarioplanner"
 Dynamic: license-file
 
 # About Meridian
@@ -203,7 +207,7 @@ To cite this repository:
   author = {Google Meridian Marketing Mix Modeling Team},
   title = {Meridian: Marketing Mix Modeling},
   url = {https://github.com/google/meridian},
-  version = {1.3.2},
+  version = {1.4.0},
   year = {2025},
 }
 ```

{google_meridian-1.3.2 → google_meridian-1.4.0}/README.md

@@ -151,7 +151,7 @@ To cite this repository:
   author = {Google Meridian Marketing Mix Modeling Team},
   title = {Meridian: Marketing Mix Modeling},
   url = {https://github.com/google/meridian},
-  version = {1.3.2},
+  version = {1.4.0},
   year = {2025},
 }
 ```

{google_meridian-1.3.2 → google_meridian-1.4.0/google_meridian.egg-info}/PKG-INFO

@@ -1,6 +1,6 @@
 Metadata-Version: 2.4
 Name: google-meridian
-Version: 1.3.2
+Version: 1.4.0
 Summary: Google's open source mixed marketing model library, helps you understand your return on investment and direct your ad spend with confidence. 
 Author-email: The Meridian Authors <no-reply@google.com>
 Project-URL: homepage, https://github.com/google/meridian
@@ -22,7 +22,6 @@ Requires-Dist: joblib
 Requires-Dist: natsort<8,>=7.1.1
 Requires-Dist: numpy<3,>=2.0.2
 Requires-Dist: pandas<3,>=2.2.2
-Requires-Dist: patsy<1,>=0.5.3
 Requires-Dist: scipy<2,>=1.13.1
 Requires-Dist: statsmodels>=0.14.5
 Requires-Dist: tensorflow<2.21,>=2.18
@@ -46,8 +45,13 @@ Requires-Dist: jax==0.5.3; extra == "jax"
 Requires-Dist: jaxlib==0.5.3; extra == "jax"
 Requires-Dist: tensorflow-probability[substrates-jax]==0.25.0; extra == "jax"
 Provides-Extra: schema
-Requires-Dist: mmm-proto-schema; extra == "schema"
+Requires-Dist: mmm-proto-schema>=1.1.0; extra == "schema"
 Requires-Dist: semver; extra == "schema"
+Provides-Extra: scenarioplanner
+Requires-Dist: google-api-python-client; extra == "scenarioplanner"
+Requires-Dist: google-auth; extra == "scenarioplanner"
+Requires-Dist: mmm-proto-schema>=1.1.0; extra == "scenarioplanner"
+Requires-Dist: semver; extra == "scenarioplanner"
 Dynamic: license-file
 
 # About Meridian
@@ -203,7 +207,7 @@ To cite this repository:
   author = {Google Meridian Marketing Mix Modeling Team},
   title = {Meridian: Marketing Mix Modeling},
   url = {https://github.com/google/meridian},
-  version = {1.3.2},
+  version = {1.4.0},
   year = {2025},
 }
 ```

{google_meridian-1.3.2 → google_meridian-1.4.0}/google_meridian.egg-info/SOURCES.txt

@@ -40,6 +40,8 @@ meridian/mlflow/__init__.py
 meridian/mlflow/autolog.py
 meridian/model/__init__.py
 meridian/model/adstock_hill.py
+meridian/model/context.py
+meridian/model/equations.py
 meridian/model/knots.py
 meridian/model/media.py
 meridian/model/model.py
@@ -64,7 +66,36 @@ meridian/templates/stats.html.jinja
 meridian/templates/style.scss
 meridian/templates/summary.html.jinja
 meridian/templates/table.html.jinja
+scenarioplanner/__init__.py
+scenarioplanner/mmm_ui_proto_generator.py
+scenarioplanner/converters/__init__.py
+scenarioplanner/converters/mmm.py
+scenarioplanner/converters/mmm_converter.py
+scenarioplanner/converters/sheets.py
+scenarioplanner/converters/test_data.py
+scenarioplanner/converters/dataframe/__init__.py
+scenarioplanner/converters/dataframe/budget_opt_converters.py
+scenarioplanner/converters/dataframe/common.py
+scenarioplanner/converters/dataframe/constants.py
+scenarioplanner/converters/dataframe/converter.py
+scenarioplanner/converters/dataframe/dataframe_model_converter.py
+scenarioplanner/converters/dataframe/marketing_analyses_converters.py
+scenarioplanner/converters/dataframe/rf_opt_converters.py
+scenarioplanner/linkingapi/__init__.py
+scenarioplanner/linkingapi/constants.py
+scenarioplanner/linkingapi/url_generator.py
 schema/__init__.py
+schema/mmm_proto_generator.py
+schema/model_consumer.py
+schema/test_data.py
+schema/processors/__init__.py
+schema/processors/budget_optimization_processor.py
+schema/processors/common.py
+schema/processors/marketing_processor.py
+schema/processors/model_fit_processor.py
+schema/processors/model_kernel_processor.py
+schema/processors/model_processor.py
+schema/processors/reach_frequency_optimization_processor.py
 schema/serde/__init__.py
 schema/serde/constants.py
 schema/serde/distribution.py
@@ -77,4 +108,5 @@ schema/serde/meridian_serde.py
 schema/serde/serde.py
 schema/serde/test_data.py
 schema/utils/__init__.py
+schema/utils/date_range_bucketing.py
 schema/utils/time_record.py

{google_meridian-1.3.2 → google_meridian-1.4.0}/google_meridian.egg-info/requires.txt

@@ -5,7 +5,6 @@ joblib
 natsort<8,>=7.1.1
 numpy<3,>=2.0.2
 pandas<3,>=2.2.2
-patsy<1,>=0.5.3
 scipy<2,>=1.13.1
 statsmodels>=0.14.5
 tensorflow<2.21,>=2.18
@@ -34,6 +33,12 @@ tensorflow-probability[substrates-jax]==0.25.0
 [mlflow]
 mlflow
 
+[scenarioplanner]
+google-api-python-client
+google-auth
+mmm-proto-schema>=1.1.0
+semver
+
 [schema]
-mmm-proto-schema
+mmm-proto-schema>=1.1.0
 semver

{google_meridian-1.3.2 → google_meridian-1.4.0}/google_meridian.egg-info/top_level.txt

@@ -1,2 +1,3 @@
 meridian
+scenarioplanner
 schema

{google_meridian-1.3.2 → google_meridian-1.4.0}/meridian/analysis/summarizer.py

@@ -318,7 +318,7 @@ class Summarizer:
         chart_json=media_summary.plot_contribution_waterfall_chart().to_json(),
     )
     lead_channels = self._get_sorted_posterior_mean_metrics_df(
-        media_summary, [c.INCREMENTAL_OUTCOME]
+        media_summary, [c.INCREMENTAL_OUTCOME], include_non_paid_channels=True
     )[c.CHANNEL][:2]
     formatted_channels = [channel.title() for channel in lead_channels]
 
@@ -358,9 +358,14 @@ class Summarizer:
       media_summary: visualizer.MediaSummary,
       metrics: Sequence[str],
       ascending: bool = False,
+      include_non_paid_channels: bool = False,
   ) -> pd.DataFrame:
+    if include_non_paid_channels:
+      summary_metrics = media_summary.get_all_summary_metrics()
+    else:
+      summary_metrics = media_summary.get_paid_summary_metrics()
     return (
-        media_summary.get_paid_summary_metrics()[metrics]
+        summary_metrics[metrics]
         .sel(distribution=c.POSTERIOR, metric=c.MEAN)
         .drop_sel(channel=c.ALL_CHANNELS)
         .to_dataframe()