create-hq 6.0.0 → 7.0.0

package/template/workers/content-shared/lib/conversion-analyzer.ts

@@ -1,555 +0,0 @@
-/**
- * Conversion Analyzer (US-008)
- * Analyzes content for conversion optimization opportunities
- */
-
-import type {
-  AnalysisInput,
-  ConversionAnalysis,
-  Finding,
-  Recommendation,
-} from './types.js';
-
-// ============================================
-// Conversion Elements to Check
-// ============================================
-
-export const CONVERSION_ELEMENTS = {
-  // Strong CTA verbs and phrases
-  ctaStrength: {
-    strong: ['get started', 'start free', 'request demo', 'schedule call', 'book demo', 'try free', 'sign up free'],
-    moderate: ['learn more', 'see how', 'explore', 'discover', 'find out', 'contact us', 'talk to sales'],
-    weak: ['click here', 'submit', 'continue', 'next', 'read more'],
-  },
-
-  // Value indicators
-  valueIndicators: ['save', 'reduce', 'increase', 'improve', 'boost', 'grow', 'eliminate', 'cut', 'accelerate', 'streamline'],
-
-  // Quantified value (percentages, dollars, time)
-  quantifiedValue: [
-    /save\s+(?:\$[\d,]+|\d+%)/gi,
-    /reduce\s+(?:by\s+)?\d+%/gi,
-    /increase\s+(?:by\s+)?\d+%/gi,
-    /\d+x\s+(?:faster|more|better)/gi,
-    /in\s+(?:just\s+)?\d+\s+(?:minutes?|hours?|days?)/gi,
-  ],
-
-  // Urgency words
-  urgencyWords: ['now', 'today', 'limited', 'exclusive', 'while', 'before', 'last chance', 'ending soon', 'hurry'],
-
-  // Social proof elements
-  proofElements: ['customers', 'clients', 'companies', 'teams', 'trusted by', 'used by', 'join', 'chosen by', 'preferred by'],
-
-  // Trust indicators
-  trustIndicators: ['secure', 'guaranteed', 'certified', 'compliant', 'protected', 'verified', 'trusted', 'enterprise-grade'],
-};
-
-// ============================================
-// Scoring Weights
-// ============================================
-
-const WEIGHTS = {
-  cta: 0.30,
-  valueProp: 0.30,
-  urgency: 0.15,
-  socialProof: 0.25,
-};
-
-// ============================================
-// Main Analysis Function
-// ============================================
-
-/**
- * Analyze content for conversion optimization
- */
-export function analyzeConversion(content: AnalysisInput): ConversionAnalysis {
-  const findings: Finding[] = [];
-  const recommendations: Recommendation[] = [];
-
-  // Analyze CTAs
-  const ctaResult = analyzeCTAs(content, findings, recommendations);
-
-  // Analyze value proposition
-  const valueResult = analyzeValueProp(content, findings, recommendations);
-
-  // Analyze urgency
-  const urgencyResult = analyzeUrgency(content, findings, recommendations);
-
-  // Analyze social proof
-  const socialProofResult = analyzeSocialProof(content, findings, recommendations);
-
-  // Calculate overall score
-  const overallScore = Math.round(
-    ctaResult.score * WEIGHTS.cta +
-    valueResult.score * WEIGHTS.valueProp +
-    urgencyResult.score * WEIGHTS.urgency +
-    socialProofResult.score * WEIGHTS.socialProof
-  );
-
-  return {
-    overallScore,
-    ctaScore: ctaResult.score,
-    valuePropScore: valueResult.score,
-    urgencyScore: urgencyResult.score,
-    socialProofScore: socialProofResult.score,
-    findings,
-    recommendations,
-  };
-}
-
-// ============================================
-// CTA Analysis
-// ============================================
-
-interface ScoreResult {
-  score: number;
-}
-
-function analyzeCTAs(
-  content: AnalysisInput,
-  findings: Finding[],
-  recommendations: Recommendation[]
-): ScoreResult {
-  let score = 100;
-  const { ctaStrength } = CONVERSION_ELEMENTS;
-
-  // Check if CTAs exist
-  if (content.ctas.length === 0) {
-    findings.push({
-      severity: 'critical',
-      category: 'Conversion - CTA',
-      message: 'No calls-to-action found on page',
-    });
-    recommendations.push({
-      priority: 'high',
-      category: 'CTA',
-      current: 'No CTAs present',
-      suggested: 'Add primary CTA (e.g., "Get Started Free", "Request Demo")',
-      rationale: 'Every page should guide visitors toward conversion',
-    });
-    return { score: 0 };
-  }
-
-  // Analyze CTA strength
-  let strongCTAs = 0;
-  let moderateCTAs = 0;
-  let weakCTAs = 0;
-
-  for (const cta of content.ctas) {
-    const ctaLower = cta.text.toLowerCase();
-
-    if (ctaStrength.strong.some(phrase => ctaLower.includes(phrase))) {
-      strongCTAs++;
-    } else if (ctaStrength.moderate.some(phrase => ctaLower.includes(phrase))) {
-      moderateCTAs++;
-    } else if (ctaStrength.weak.some(phrase => ctaLower.includes(phrase))) {
-      weakCTAs++;
-    } else {
-      moderateCTAs++; // Assume moderate if not categorized
-    }
-  }
-
-  // Score based on CTA quality mix
-  if (strongCTAs === 0) {
-    findings.push({
-      severity: 'warning',
-      category: 'Conversion - CTA',
-      message: 'No strong CTAs found',
-      evidence: `Found ${moderateCTAs} moderate and ${weakCTAs} weak CTAs`,
-    });
-    score -= 20;
-    recommendations.push({
-      priority: 'high',
-      category: 'CTA',
-      current: content.ctas[0]?.text ?? 'No strong CTA',
-      suggested: 'Use action-oriented CTAs: "Get Started Free", "Request Demo", "Start Trial"',
-      rationale: 'Strong CTAs drive higher conversion rates',
-    });
-  } else {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - CTA',
-      message: `Found ${strongCTAs} strong CTA(s)`,
-      evidence: content.ctas.slice(0, 3).map(c => c.text).join(', '),
-    });
-  }
-
-  if (weakCTAs > 0) {
-    findings.push({
-      severity: 'info',
-      category: 'Conversion - CTA',
-      message: `${weakCTAs} weak CTA(s) could be strengthened`,
-    });
-    score -= weakCTAs * 5;
-  }
-
-  // Check CTA variety (primary vs secondary)
-  const hasPrimary = content.ctas.some(c => ctaStrength.strong.some(phrase =>
-    c.text.toLowerCase().includes(phrase)
-  ));
-  const hasSecondary = content.ctas.some(c => ctaStrength.moderate.some(phrase =>
-    c.text.toLowerCase().includes(phrase)
-  ));
-
-  if (hasPrimary && hasSecondary) {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - CTA',
-      message: 'Good CTA hierarchy with primary and secondary options',
-    });
-  } else if (!hasSecondary && content.ctas.length < 2) {
-    findings.push({
-      severity: 'info',
-      category: 'Conversion - CTA',
-      message: 'Consider adding secondary CTA for visitors not ready to commit',
-    });
-    score -= 5;
-    recommendations.push({
-      priority: 'low',
-      category: 'CTA',
-      current: 'Only one type of CTA',
-      suggested: 'Add secondary option like "Learn More" or "See How It Works"',
-      rationale: 'Multiple CTAs accommodate different buyer stages',
-    });
-  }
-
-  // Check for above-the-fold CTA
-  const heroSection = content.sections.find(s => s.type === 'hero');
-  if (heroSection) {
-    const heroCTA = content.ctas.find(c => c.link && (c.link.includes('#') || c.link.startsWith('/')));
-    if (!heroCTA) {
-      findings.push({
-        severity: 'info',
-        category: 'Conversion - CTA',
-        message: 'Ensure primary CTA is visible above the fold',
-      });
-      score -= 5;
-    }
-  }
-
-  return { score: Math.max(0, Math.min(100, score)) };
-}
-
-// ============================================
-// Value Proposition Analysis
-// ============================================
-
-function analyzeValueProp(
-  content: AnalysisInput,
-  findings: Finding[],
-  recommendations: Recommendation[]
-): ScoreResult {
-  let score = 100;
-  const allText = getAllText(content).toLowerCase();
-
-  // Check for value indicators
-  const valueTermsFound = CONVERSION_ELEMENTS.valueIndicators.filter(term =>
-    allText.includes(term)
-  );
-
-  if (valueTermsFound.length === 0) {
-    findings.push({
-      severity: 'warning',
-      category: 'Conversion - Value Proposition',
-      message: 'No clear value indicators found',
-    });
-    score -= 25;
-    recommendations.push({
-      priority: 'high',
-      category: 'Value Proposition',
-      current: 'Value proposition unclear',
-      suggested: 'Explicitly state benefits: "Save 50% on...", "Reduce X by..."',
-      rationale: 'Clear value propositions are essential for conversion',
-    });
-  } else {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Value Proposition',
-      message: `${valueTermsFound.length} value indicator(s) found`,
-      evidence: valueTermsFound.join(', '),
-    });
-  }
-
-  // Check for quantified value (numbers, percentages)
-  let quantifiedCount = 0;
-  for (const pattern of CONVERSION_ELEMENTS.quantifiedValue) {
-    const matches = allText.match(pattern);
-    if (matches) quantifiedCount += matches.length;
-  }
-
-  if (quantifiedCount === 0) {
-    findings.push({
-      severity: 'warning',
-      category: 'Conversion - Value Proposition',
-      message: 'No quantified benefits found',
-    });
-    score -= 20;
-    recommendations.push({
-      priority: 'high',
-      category: 'Value Proposition',
-      current: 'Benefits are not quantified',
-      suggested: 'Add specific metrics: "Save 40%", "10x faster", "In just 5 minutes"',
-      rationale: 'Specific numbers are more persuasive than vague claims',
-    });
-  } else {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Value Proposition',
-      message: `Found ${quantifiedCount} quantified benefit(s)`,
-    });
-  }
-
-  // Check stats coverage
-  if (content.stats.length > 0) {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Value Proposition',
-      message: `${content.stats.length} statistics/metrics displayed`,
-      evidence: content.stats.slice(0, 3).map(s => s.value).join(', '),
-    });
-  } else {
-    findings.push({
-      severity: 'info',
-      category: 'Conversion - Value Proposition',
-      message: 'Consider adding key statistics or metrics',
-    });
-    score -= 10;
-  }
-
-  // Check hero section for value prop
-  const heroSection = content.sections.find(s => s.type === 'hero');
-  if (heroSection) {
-    const heroText = heroSection.content.join(' ').toLowerCase();
-    const hasValueInHero = CONVERSION_ELEMENTS.valueIndicators.some(term =>
-      heroText.includes(term)
-    );
-
-    if (!hasValueInHero) {
-      findings.push({
-        severity: 'warning',
-        category: 'Conversion - Value Proposition',
-        message: 'Hero section lacks clear value proposition',
-        location: 'Hero section',
-      });
-      score -= 15;
-      recommendations.push({
-        priority: 'high',
-        category: 'Value Proposition',
-        current: 'Hero section missing value prop',
-        suggested: 'Lead with primary benefit in hero headline or subheadline',
-        rationale: 'Visitors should understand value within seconds',
-      });
-    }
-  }
-
-  return { score: Math.max(0, Math.min(100, score)) };
-}
-
-// ============================================
-// Urgency Analysis
-// ============================================
-
-function analyzeUrgency(
-  content: AnalysisInput,
-  findings: Finding[],
-  recommendations: Recommendation[]
-): ScoreResult {
-  let score = 70; // Start at 70 since urgency isn't always appropriate
-  const allText = getAllText(content).toLowerCase();
-
-  // Check for urgency words
-  const urgencyFound = CONVERSION_ELEMENTS.urgencyWords.filter(term =>
-    allText.includes(term)
-  );
-
-  if (urgencyFound.length > 0) {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Urgency',
-      message: `Urgency elements present: ${urgencyFound.length} indicator(s)`,
-      evidence: urgencyFound.join(', '),
-    });
-    score += 20;
-
-    // Check for authentic vs artificial urgency
-    const artificialUrgency = ['limited time', 'act now', 'hurry', 'last chance'];
-    const hasArtificial = artificialUrgency.some(phrase => allText.includes(phrase));
-
-    if (hasArtificial && !allText.includes('offer') && !allText.includes('promo')) {
-      findings.push({
-        severity: 'info',
-        category: 'Conversion - Urgency',
-        message: 'Urgency language may feel artificial without context',
-      });
-      score -= 10;
-      recommendations.push({
-        priority: 'low',
-        category: 'Urgency',
-        current: 'Generic urgency language',
-        suggested: 'Tie urgency to specific context (limited seats, trial ending, etc.)',
-        rationale: 'Authentic urgency is more effective than manufactured scarcity',
-      });
-    }
-  } else {
-    findings.push({
-      severity: 'info',
-      category: 'Conversion - Urgency',
-      message: 'No urgency elements found',
-    });
-    recommendations.push({
-      priority: 'low',
-      category: 'Urgency',
-      current: 'No urgency drivers',
-      suggested: 'Consider adding contextual urgency (limited beta spots, early pricing, etc.)',
-      rationale: 'Appropriate urgency can accelerate decision-making',
-    });
-  }
-
-  // Check CTAs for urgency
-  const ctasWithUrgency = content.ctas.filter(cta => {
-    const ctaLower = cta.text.toLowerCase();
-    return CONVERSION_ELEMENTS.urgencyWords.some(word => ctaLower.includes(word));
-  });
-
-  if (ctasWithUrgency.length > 0) {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Urgency',
-      message: 'CTA includes urgency element',
-      evidence: ctasWithUrgency[0].text,
-    });
-    score += 10;
-  }
-
-  return { score: Math.max(0, Math.min(100, score)) };
-}
-
-// ============================================
-// Social Proof Analysis
-// ============================================
-
-function analyzeSocialProof(
-  content: AnalysisInput,
-  findings: Finding[],
-  recommendations: Recommendation[]
-): ScoreResult {
-  let score = 100;
-  const allText = getAllText(content).toLowerCase();
-
-  // Check for social proof elements
-  const proofFound = CONVERSION_ELEMENTS.proofElements.filter(term =>
-    allText.includes(term)
-  );
-
-  if (proofFound.length === 0) {
-    findings.push({
-      severity: 'warning',
-      category: 'Conversion - Social Proof',
-      message: 'No social proof elements found',
-    });
-    score -= 30;
-    recommendations.push({
-      priority: 'high',
-      category: 'Social Proof',
-      current: 'Missing social proof',
-      suggested: 'Add customer count, logos, testimonials, or case study references',
-      rationale: 'Social proof significantly increases conversion rates',
-    });
-  } else {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Social Proof',
-      message: `Social proof present: ${proofFound.length} indicator(s)`,
-      evidence: proofFound.join(', '),
-    });
-  }
-
-  // Check for testimonials section
-  const hasTestimonials = content.sections.some(s => s.type === 'testimonials');
-  if (hasTestimonials) {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Social Proof',
-      message: 'Testimonials section present',
-    });
-  } else {
-    findings.push({
-      severity: 'info',
-      category: 'Conversion - Social Proof',
-      message: 'No dedicated testimonials section found',
-    });
-    score -= 10;
-    recommendations.push({
-      priority: 'medium',
-      category: 'Social Proof',
-      current: 'No testimonials section',
-      suggested: 'Add customer testimonials with names, titles, and companies',
-      rationale: 'Named testimonials build credibility and trust',
-    });
-  }
-
-  // Check for trust indicators
-  const trustFound = CONVERSION_ELEMENTS.trustIndicators.filter(term =>
-    allText.includes(term)
-  );
-
-  if (trustFound.length > 0) {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Social Proof',
-      message: `Trust indicators present: ${trustFound.length}`,
-      evidence: trustFound.join(', '),
-    });
-  } else {
-    findings.push({
-      severity: 'info',
-      category: 'Conversion - Social Proof',
-      message: 'No explicit trust indicators found',
-    });
-    score -= 10;
-  }
-
-  // Check for specific numbers (more credible)
-  const specificNumbers = allText.match(/(?:over\s+)?\d{1,3}(?:,\d{3})*\+?\s+(?:customers?|clients?|companies?|teams?)/gi);
-  if (specificNumbers && specificNumbers.length > 0) {
-    findings.push({
-      severity: 'pass',
-      category: 'Conversion - Social Proof',
-      message: 'Specific customer count mentioned',
-      evidence: specificNumbers[0],
-    });
-  } else {
-    findings.push({
-      severity: 'info',
-      category: 'Conversion - Social Proof',
-      message: 'Consider adding specific customer count',
-    });
-    score -= 5;
-    recommendations.push({
-      priority: 'low',
-      category: 'Social Proof',
-      current: 'Generic social proof',
-      suggested: 'Add specific number: "Trusted by 10,000+ companies"',
-      rationale: 'Specific numbers are more credible than vague claims',
-    });
-  }
-
-  return { score: Math.max(0, Math.min(100, score)) };
-}
-
-// ============================================
-// Helper Functions
-// ============================================
-
-/**
- * Get all text from content
- */
-function getAllText(content: AnalysisInput): string {
-  return [
-    content.title,
-    ...content.headings,
-    ...content.paragraphs,
-    ...content.ctas.map(c => c.text),
-    ...content.claims,
-  ].join(' ');
-}