@sellable/mcp 0.1.212 → 0.1.214

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Files changed (48) hide show
  1. package/README.md +7 -7
  2. package/agents/post-find-leads-message-scout.md +176 -134
  3. package/dist/engage-memory.js +0 -5
  4. package/dist/identity-memory.js +0 -4
  5. package/dist/tools/engage-memory.js +2 -2
  6. package/dist/tools/leads.js +7 -3
  7. package/dist/tools/prompts.js +18 -12
  8. package/package.json +1 -1
  9. package/skills/create-campaign/SKILL.md +11 -12
  10. package/skills/create-campaign/context/learnings.md +1 -1
  11. package/skills/create-campaign/references/brief-template.md +2 -2
  12. package/skills/create-campaign-brief/references/brief-template.md +2 -2
  13. package/skills/create-campaign-brief/references/draft-lifecycle.md +1 -1
  14. package/skills/create-campaign-brief/references/examples/briefs/gelee.md +2 -2
  15. package/skills/create-campaign-brief/references/examples/briefs/superpower.md +41 -28
  16. package/skills/create-campaign-brief/references/phase75-active-runtime-message-pack.md +27 -36
  17. package/skills/create-campaign-v2/SKILL.md +16 -9
  18. package/skills/create-campaign-v2/core/auto-execute.README.md +11 -11
  19. package/skills/create-campaign-v2/core/auto-execute.yaml +4 -4
  20. package/skills/create-campaign-v2/core/flow.v2.json +1 -1
  21. package/skills/create-campaign-v2/references/ai-tells.md +54 -19
  22. package/skills/create-campaign-v2/references/approval-gate-framing.md +10 -10
  23. package/skills/create-campaign-v2/references/escalation-ladder.md +3 -3
  24. package/skills/create-campaign-v2/references/final-handoff-contract.md +3 -3
  25. package/skills/create-campaign-v2/references/gold-standard-message-examples.md +295 -226
  26. package/skills/create-campaign-v2/references/gold-standard-message-patterns.md +48 -9
  27. package/skills/create-campaign-v2/references/gold-standard-message-validation-example.md +4 -4
  28. package/skills/create-campaign-v2/references/lead-validation-preview.md +1 -1
  29. package/skills/create-campaign-v2/references/parallel-critique-protocol.md +10 -10
  30. package/skills/create-campaign-v2/references/sample-validation-loop.md +3 -3
  31. package/skills/create-campaign-v2/references/{thomas-revision-filters.md → sellable-cleanup-rules.md} +29 -19
  32. package/skills/create-campaign-v2/references/step-15-re-cascade.md +1 -1
  33. package/skills/create-campaign-v2/references/thomas-variant-selection.md +1 -1
  34. package/skills/create-campaign-v2/references/validation-criteria.md +24 -18
  35. package/skills/create-campaign-v2-tail/SKILL.md +7 -7
  36. package/skills/create-campaign-v2-validation/SKILL.md +23 -7
  37. package/skills/create-post/SKILL.md +27 -27
  38. package/skills/engage/SKILL.md +12 -12
  39. package/skills/engage/core/README.md +14 -14
  40. package/skills/find-leads/SKILL.md +1 -1
  41. package/skills/generate-messages/SKILL.md +305 -147
  42. package/skills/interview/SKILL.md +24 -24
  43. package/skills/interview/references/legacy-linkedin-interview.md +12 -12
  44. package/skills/interview/references/reference-curation.md +4 -4
  45. package/skills/interview/references/voice-capture-method.md +1 -1
  46. package/skills/load-voice/SKILL.md +21 -25
  47. package/skills/research/SKILL.md +1 -1
  48. package/skills/research/config.json +9 -0
@@ -1 +1 @@
1
- {"version":"v2.1-compact","workflow":"create-campaign-v2","principle":"CampaignOffer state/watch link are canonical. Create shell, approve Find Buyers Plan and Start Import, confirm source rows, process first slice, approve filters/message, then run bounded cascade before Settings and explicit start.","normalCustomerPath":"Use campaign state, MCP responses, and concise watchNarration. Do not create, read, link, or surface local draft files. Print the exact tokenized create_campaign.watchUrl only once at the initial brief handoff.","legacyCompatibility":{"validationSubskill":"create-campaign-v2-validation","tailSubskill":"create-campaign-v2-tail","rule":"Legacy validation/rehearsal files are opt-in diagnostics only and are not active flow gates."},"commitGateChoices":["approve","revise-brief","revise-leads","revise-rubric","revise-messaging","abort"],"canonicalStateFields":["campaignId","watchUrl","campaignBrief","currentStep","watchNarration","interactionMode","providerSearchAssociation","selectedLeadListId","workflowTableId","filterChoice","leadScoringRubrics","messageDraftRecommendation","approvedMessageTemplate","senderIds","sequenceTemplate","runningState"],"watchNarrationTransitionContract":{"rule":"Every watched currentStep switch must include fresh watchNarration.","requiredFields":["stage","headline","visibleState","agentIntent","nextAction"],"copyMustInclude":["what just happened","current visible page/state","next user action"],"appliesToTools":["create_campaign","update_campaign","attach_recommended_sequence","start_campaign"],"oneTimeWatchLinkPolicy":"After the initial brief handoff, customer-facing turns must not print another watch link unless the user asks or link recovery is needed."},"lazyReferences":{"watch":["references/watch-link-handoff.md","references/watch-guide-narration.md"],"source":["references/lead-validation-preview.md","references/step-13-import-leads.md"],"filter":["references/filter-leads.md"],"message":[],"tail":["references/sample-validation-loop.md","references/step-15-re-cascade.md","references/final-handoff-contract.md"]},"safetyBoundaries":["Do not call list_senders before Settings after message approval.","Do not import leads until Start Import is approved.","Do not queue cells until confirmed source rows exist in the campaign and the message/filter gates are satisfied.","Do not call start_campaign until the user explicitly confirms launch.","Do not use local files as durable state in normal customer runs."],"yoloMode":{"triggerPhrases":["yolo","--yolo","mode=yolo","autopilot","use best guesses","use best estimates","answer for me","just run it","yolo autopilot"],"identityRequestOnlyWhenMissing":true,"operatorDirectionsRule":"Treat freeform directions supplied at invocation or later as durable operator directions; newest conflicting direction wins.","setInteractionModeAfterCampaignCreate":"autonomous","autoSelectsPreLaunchChoices":["campaign focus","brief approval","source plan","Start Import approval","filters vs skip filters","filter rubric approval","message template approval when recommendation is approve-message","generated message review when quality floor passes","sender selection when exactly one connected sender is safe"],"mustPauseFor":["missing LinkedIn profile URL or handle","missing credentials or required data","ambiguous choice with no reasonable estimate","source/message/filter quality floor failure","final live launch confirmation"],"neverAutoStart":true},"steps":[{"id":"bootstrap","label":"Bootstrap","onEnter":[{"tool":"bootstrap_create_campaign","requiredValues":{"flowVersion":"v2"}},{"tool":"get_subskill_prompt","requiredValues":{"subskillName":"create-campaign-v2"}}],"allowedTools":["bootstrap_create_campaign","get_auth_status","get_active_workspace","get_subskill_prompt","AskUserQuestion","request_user_input"],"doNotAllow":["create_campaign","list_senders","save_rubrics","import_leads","confirm_lead_list","update_campaign","queue_cells","start_campaign"],"waitFor":"bootstrap_complete","transitions":{"bootstrap_complete":"brief-interview"}},{"id":"brief-interview","label":"Client, offer, research, and brief","onEnter":[{"action":"resolve_campaign_identity_before_strategy_packet","allowedTools":["fetch_company","fetch_linkedin_profile","WebFetch","WebSearch"],"mustNotInferFromNameOnly":true,"doNotPresentSenderPickerBeforeIdentityInference":true,"fallback":"Ask only: \"What is your LinkedIn profile URL or handle?\" Normalize bare handles or `/in/...` paths to `https://www.linkedin.com/in/{handle}/`. If the input is not a profile, ask again for the person profile URL before strategy questions.","requiresLinkedInProfileUrl":true,"doNotAcceptAsIdentityInput":["non-profile URL","company page","company/name-only input without a profile handle"],"acceptsLinkedInProfileHandle":true,"normalizeLinkedInProfileHandleToUrl":true},{"action":"run_campaign_identity_research_before_strategy_packet","target":"research-sender","requiredCompletion":"complete_sender_research","allowedTools":["get_subskill_prompt","fetch_linkedin_profile","fetch_company","fetch_linkedin_posts","fetch_company_posts","WebFetch","WebSearch","complete_sender_research"],"requiredInput":"LinkedIn profile URL or handle"},{"action":"confirm_target_before_strategy_packet","uses":"request_user_input","singleChoice":true,"question":"Who should we target first?","options":["Use Sellable's researched recommendation","Choose a different buyer","I'm not sure yet"],"copyMustInclude":["research basis","recommendation is editable","who to target"],"requiredOption":"Other / custom","neverCollectOpenTextWithStructuredQuestion":true,"skipIf":"user already supplied a clear target or yolo_mode with any reasonable best-estimate target"},{"action":"confirm_current_offer_before_strategy_packet","uses":"request_user_input","question":"What should we pitch to prospects first?","options":["Use Sellable's researched recommendation","Use my current pitch","Shape the pitch together"],"copyMustInclude":["research basis","public LinkedIn research may be stale","recommendation is editable","pitch to prospects"],"skipIf":"user already supplied a clear current offer or yolo_mode with any reasonable researched recommendation"},{"action":"confirm_trust_proof_before_strategy_packet","uses":"request_user_input","singleChoice":true,"question":"What is the strongest credibility signal we can lead with?","options":["Use Sellable's recommended proof","Use customer proof or a case study","Use founder or company credibility"],"copyMustInclude":["build trust with prospects","recommendation is editable","proof to use or avoid"],"requiredOption":"Other / custom","skipIf":"user already supplied clear proof to use or avoid, or yolo_mode with any reasonable researched proof"},{"action":"choose_prospect_source_path_before_strategy_packet","uses":"request_user_input","singleChoice":true,"question":"How should we find prospects?","options":["Find prospects for me","Use a CSV of LinkedIn profiles","Use a CSV of company domains"],"copyMustInclude":["prospects","no one added yet","find prospects for me"],"skipIf":"user already supplied a source path or yolo_mode with any reasonable source path"},{"action":"infer_strategy_packet_in_yolo_mode","when":"yolo_mode","skipStructuredSetupQuestions":true,"inferFields":["buyer segment","offer/CTA","proof to use or avoid","lead source","filter choice","message direction"],"sourceOfTruth":"identity/company lookup plus operator directions","mustStateAssumptionsInBrief":true},{"action":"render_supplied_setup_receipt_before_brief_when_setup_questions_skip","when":"any setup question is skipped because the user already supplied or yolo mode inferred identity, target, offer, proof, or source","output":"normal chat receipt before the campaign brief or watch-link handoff","copyMustInclude":["Accepted LinkedIn input: normalized to the required LinkedIn profile URL.","Offer path: supplied current offer or Sellable's researched recommendation; you can replace it with your current offer."],"copyMustNotInclude":["Campaign Identity"]},{"action":"create_watchable_campaign_shell_with_v1_brief","tool":"create_campaign","requiredFields":["name","campaignBrief","clientProspectId or senderLinkedinUrl","currentStep","watchNarration"],"requiredValues":{"currentStep":"create-offer","watchNarration.stage":"brief"},"capture":["campaignId","watchUrl"],"canonicalStateWrites":["campaignId","watchUrl","campaignBrief","currentStep:create-offer"]},{"action":"surface_campaign_shell_watch_link","watchUrlSource":"create_campaign.watchUrl","requiredWatchUrlShape":"exact create_campaign.watchUrl; direct /campaign-builder/{campaignId}?mode={claude|codex} URL with workspaceId and token","copyMustInclude":["We'll keep building the campaign in this chat.","You can watch it being built in real time in the app here:","I'll ask for your approval whenever I need your expertise or taste before moving forward.","Send changes here."],"immediateNextMainChatLine":"Ask for brief approval now. After approval, say: \"Brief approved. Next, we'll choose where to find buyers. I won't add anyone yet.\"","codexBrowserHandoff":{"openWhenAvailable":false,"printWatchLinkOnly":true,"tellUserCommandEnterOrClick":false,"mustNotUseBrowserAutomation":true,"fallbackMustNotClaimInspection":true},"copyMustAvoid":["bare /campaign-builder/{campaignId} URL","derived watch URL","second Watch link:","Next, we'll choose where to find buyers"],"oneTimeOnly":true}],"allowedTools":["get_subskill_prompt","fetch_company","fetch_company_posts","fetch_linkedin_profile","fetch_linkedin_posts","complete_sender_research","create_campaign","AskUserQuestion","request_user_input"],"doNotAllow":["list_senders","save_rubrics","import_leads","confirm_lead_list","queue_cells","start_campaign"],"waitFor":["campaign_shell_created","brief_ready","confirm_with_user"],"transitions":{"campaign_shell_created":"brief-review","brief_ready":"brief-review","confirm_with_user":"brief-review"}},{"id":"brief-review","label":"Brief review","onEnter":[{"action":"render_brief_inline","minimumVisibleDetail":"campaign direction, buyer, offer, proof, source plan, safety gates","copyMustInclude":["This brief is based on Sellable's research and your answers.","If your site or LinkedIn is stale","Do you agree with this researched campaign direction?"],"copyMustNotInclude":["quoted first-message copy","Message Angle as final proof","This approval covers","does not approve adding people","does not approve scraping posts","selecting a sender","attaching a sequence","Campaign Identity","what should this campaign sell first","sell first","[from you]","[from LinkedIn]","[from website]","[from case study]","[Sellable recommendation]"],"messageHintRule":"If any message-shape hint remains, keep it as non-final bullets and say real examples come after leads are found and filtered.","approvalBoundaryRule":"Keep this gate positive and short. Do not list later steps this approval does not cover; ask approve/revise and then move to choosing where to find buyers.","sectionLabelRule":"Use ## Sender and Company for the person/company context; never render ## Campaign Identity.","skipIf":"the full brief was already rendered in the current shell-creation handoff before create_campaign returned","renderOnceRule":"The brief must be visible exactly once before approval. Do not render it again immediately after shell creation; append the one watch-link handoff and ask the approval question.","copyMustAvoid":["duplicate brief render after shell creation","second Watch link:"]},{"action":"ask_brief_choice","uses":"request_user_input","choices":["Approve brief","Revise brief","Approve + YOLO autopilot setup"],"skipIf":"yolo_mode; auto_continue after rendering assumptions unless brief quality floor fails","question":"Do you agree with this researched campaign direction?","autonomousChoice":"Approve + YOLO autopilot setup","choiceDescriptions":{"Approve + YOLO autopilot setup":"Use best guesses to finish setup and stop before final launch."}}],"requiredCampaignState":["campaignId","watchUrl","campaignBrief","currentStep"],"allowedTools":["AskUserQuestion","request_user_input","update_campaign"],"doNotAllow":["create_campaign","list_senders","import_leads","confirm_lead_list","queue_cells","start_campaign"],"waitFor":["user_brief_confirmed","revise_brief","auto_continue"],"transitions":{"user_brief_confirmed":"find-leads","revise_brief":"brief-interview","auto_continue":"find-leads"}},{"id":"find-leads","label":"Find leads","sourceSelectionFunnel":{"preScoutRecommendationGate":{"required":true,"label":"Find buyers plan approval","mustHappenBefore":["get_provider_prompt","search_signals","search_sales_nav","search_prospeo","fetch_post_engagers"],"show":["buyer groups or places we could check","best place to start","why the right buyers are likely to be there","what signs the next search will check","where to look next if the first place is too thin","what approval authorizes"],"approvalAuthorizes":"looking for the best places to find buyers; no one added yet","explanationMustInclude":["where the right buyers are already talking","why that place fits this campaign","enough likely prospects","what counts as a good sign","where to look next if thin","I won't add anyone yet","choose where to find buyers"],"yoloMode":{"autoApproveRecommendedLane":true,"mustShowAssumedChoice":true,"pauseIfConfidenceLow":true},"customerLanguage":{"readability":"grade-5","requiredHeading":"Find Buyers Plan","prefer":["place to look","best place to start","people to check","prospects","I won't add anyone yet"],"avoid":["lane","source scouting","provider","precision/scale tradeoff","evidence quality","pilot volume","ICP","workflow pain","lead-source scouting","not importing leads"],"termRule":{"buyers":"target market","peopleToCheck":"raw reactions/comments before fit is known","prospects":"likely usable people after fit","leads":"campaign rows"}},"questionOrder":"update_campaign to pick-provider, render ## Find Buyers Plan in normal chat without repeating the watch link, then open the structured approval question; never ask first or show the plan after approval","copyMustAvoid":["Watch link:","campaign-builder URL","repeat the watch URL"],"approvalFreshnessRule":"Only an approval question opened after the visible Find Buyers Plan, or an explicit source choice made after that plan, can set source_lane_approved. Do not reuse brief approval or pre-plan provider state."},"defaultWhenSourceUnspecified":["signal-discovery","sales-nav-recent-active","sales-nav-general","prospeo"],"parallelAllowedOnlyWhen":["user explicitly requested source comparison"]},"onEnter":[{"tool":"update_campaign","requiredValues":{"currentStep":"pick-provider","watchNarration.stage":"find-leads","watchNarration.headline":"Review where to find buyers","watchNarration.visibleState":"The app is showing source selection before lead finding starts.","watchNarration.agentIntent":"Codex is explaining where it recommends looking first and where it will look next if that is too thin.","watchNarration.nextAction":"Approve where to look first or choose another place","watchNarration.safety":"Only deciding where to look. No one is added yet."}},{"action":"render_find_buyers_plan_inline","oneShot":true,"requiredPrecondition":"currentStep=pick-provider has been saved with update_campaign","mustHappenAfter":["update_campaign currentStep=pick-provider"],"mustHappenBefore":["ask_find_buyers_plan_choice","get_provider_prompt","search_signals","search_sales_nav","search_prospeo","fetch_post_engagers"],"output":"normal chat text before any request_user_input approval panel","requiredHeading":"Find Buyers Plan","requiredInlineFields":["plain-language buyer groups or places for this campaign","best place to start","why the right buyers are likely to be there","what signs the next search will check","where to look next if the first place is too thin","what approval authorizes"],"copyMustInclude":["Find Buyers Plan","best place to start","I won't add anyone","choose where to find buyers","I won't add anyone yet"],"copyMustAvoid":["lane","source scouting","provider","precision/scale tradeoff","evidence quality","pilot volume","ICP","workflow pain","lead-source scouting","not importing leads","Watch link:","campaign-builder URL","repeat the watch URL"],"approvalBoundary":"Explain what approval authorizes before asking: looking for the best places to find buyers; no one is added yet.","linkPolicy":"Do not include another watch link. The first brief handoff already gave the user the live app URL."},{"action":"ask_find_buyers_plan_choice","uses":"request_user_input","oneShot":true,"requiredPrecondition":"render_find_buyers_plan_inline completed in normal chat after pick-provider state was saved; no earlier approval can satisfy this","skipIf":"source_lane_approved was set by ask_find_buyers_plan_choice after the visible Find Buyers Plan, leadSourceProvider was explicitly chosen by the user after that plan, or yolo_mode auto-selected source_lane_approved after showing the assumed choice","choices":["Start with LinkedIn posts","Start with active LinkedIn profiles","Start with company/contact search","Choose a different place","Pause here"],"approvalChoiceLabelsByProvider":{"signal-discovery":"Start with LinkedIn posts","sales-nav":"Start with active LinkedIn profiles","prospeo":"Start with company/contact search"},"approvalState":"source_lane_approved","copyMustInclude":["Approve this plan for where to find buyers?","Start with LinkedIn posts"],"mustNotHappenBefore":["render_find_buyers_plan_inline"],"approvalStateRule":"Set source_lane_approved here after the visible plan; never from brief approval, generic approval, pre-plan provider state, or artifacts."},{"action":"persist_provider_search_step_before_search","tool":"update_campaign","requiredPrecondition":"source_lane_approved set after the visible Find Buyers Plan approval question","providerCurrentStepMap":{"signal-discovery":"signal-discovery","sales-nav":"sales-nav","prospeo":"prospeo"},"requiredValues":{"leadSourceType":"new","leadSourceProvider":"approved provider","currentStep":"provider-specific current step","watchNarration.stage":"find-leads","watchNarration.headline":"Searching the approved place","watchNarration.safety":"Looking only. No one is added yet."},"mustRunBefore":["search_signals","search_sales_nav","search_prospeo","fetch_post_engagers"]},{"action":"run_parent_thread_source_funnel","requiredPrecondition":"source_lane_approved after visible Find Buyers Plan approval","mode":"parent_thread_inline_sequential","sourceAgents":"forbidden in normal create-campaign","loadsOnlyActiveProviderPrompt":true,"defaultOrder":["signal-discovery","sales-nav-recent-active","sales-nav-general","prospeo"],"stopOnFirstViableUnlessComparisonRequested":true}],"requiredCampaignState":["campaignId","campaignBrief","currentStep"],"allowedTools":["get_provider_prompt","lookup_sales_nav_filter","search_sales_nav","search_prospeo","search_signals","select_promising_posts","fetch_post_engagers","fetch_company","fetch_linkedin_profile","load_csv_linkedin_leads","load_csv_domains","get_rows_minimal","update_campaign","AskUserQuestion","request_user_input","get_campaign_navigation_state"],"doNotAllow":["create_campaign","list_senders","save_rubrics","import_leads","confirm_lead_list","queue_cells","start_campaign","Task","spawn_agent"],"waitFor":["lead_review_ready","revise_brief","confirm_with_user"],"transitions":{"lead_review_ready":"lead-review","revise_brief":"brief-interview","confirm_with_user":"lead-review"}},{"id":"lead-review","label":"Start Import approval","onEnter":[{"action":"show_source_decision_card","requiredInlineFields":["primary source and exact filters/recipe","Start Import action awaiting approval","for Signal Discovery: compact Source Recommendation in plain language with selected posts, people to check, likely prospects, first review, and fallback","for Signal Discovery: recommended scrape post count and target people-to-check volume","first campaign review size, clearly separate from source sampling","runner-up and why it lost","raw volume","sampled people","sampled fits as n/N plus percentage/range","estimated usable prospects","cleanup risk","what happens after Start Import"],"copyMustAvoid":["lead-source scouting","source scouting","headline-fit","engagers needed","execution slice","ICP","good buyers","real buyers","This approval covers","It does not approve","does not approve filters","filters, messages, sender selection","sender selection, sequence, or sending","Watch link:","campaign-builder URL","repeat the watch URL"],"approvalBoundaryRule":"Use positive Start Import copy only. 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URL"]}],"allowedTools":["get_subskill_asset","get_campaign_table_schema","select_campaign_cells","queue_campaign_cells","wait_for_campaign_processing","revise_message_template_and_rerun","update_campaign","AskUserQuestion","request_user_input"],"doNotAllow":["import_leads","list_senders","start_campaign","generate_messages"],"hardRules":["generated_message_count_excludes_stale_or_wrong_revision_messages","message_template_revision_uses_brief_update_then_generate_message_rerun","do_not_overwrite_generated_message_cells_directly","critique_failure_never_escalates","critique_sample_size_bounded_by_config","first_passing_generated_message_unblocks_review","critics_fixed_at_targeting_copy_voice","synthesis_enforces_message_token_contract","opus_reserved_for_highest_value_subset","proposed_token_never_persisted_in_rewrite"],"waitFor":["generated_messages_approved","sample_revision_required"],"transitions":{"generated_messages_approved":"awaiting-user-greenlight","revise_filters":"filter-rubric","revise_messaging":"message-generation","escalation_triggered":"escalation"}},{"id":"awaiting-user-greenlight","label":"Settings, sender, sequence, and greenlight","currentStepValue":"awaiting-user-greenlight","reference":"references/final-handoff-contract.md","onEnter":[{"tool":"get_campaign"},{"tool":"list_senders","purpose":"surface available connected senders only at Settings"},{"tool":"update_campaign","requiredValues":{"currentStep":"settings","watchNarration.stage":"review-ready"},"watchNarrationRule":"Say message review is complete and the app is on Settings for sender choice. Mention lead research/filtering already happened outside the user's LinkedIn account and nothing sends until Start."},{"action":"surface_sender_and_slack_handoff","requiredVisibleContent":["connect or select a LinkedIn sender","Lead research and filtering already happened outside your LinkedIn account.","This account is only used for approved sending after final launch.","Nothing sends until the final Start step.","Slack reply review","recommended sequence","final launch confirmation is still ahead"],"copyMustAvoid":["Watch link:","campaign-builder URL","repeat the watch URL"]},{"action":"ask_sender_selection","uses":"request_user_input","singleChoice":true,"choices":["Use this connected sender","Connect a different sender in Settings","Pause here"],"autoSelectIf":"yolo_mode and exactly one safe connected sender is available","copyMustAvoid":["Watch link:","campaign-builder URL","repeat the watch URL"]},{"action":"attach_selected_sender","tool":"update_campaign","when":"user selected an available connected sender","requiredValues":{"senderIds":["{selectedSenderId}"],"currentStep":"sequence","watchNarration.stage":"review-ready"},"watchNarrationRule":"Say the sender was attached and the app is moving to Sequence review; sequence remains editable and nothing sends until Start."},{"tool":"attach_recommended_sequence","when":"after senderIds are attached","requiredValues":{"campaignId":"{campaignId}","currentStep":"send","watchNarration.stage":"review-ready"},"watchNarrationRule":"The sequence tool owns this visible beat: say the recommended follow-up sequence is attached, the app is on final launch review, and it is still not sending until Start."},{"action":"ask_final_launch_greenlight","uses":"request_user_input","singleChoice":true,"choices":["Start campaign","Review campaign first","Pause here"],"copyMustInclude":["quality confidence means sample messages and prospect angle were checked","launch confidence means sender, sequence, and Start are ready","approved messages begin sending according to the sequence","replies and meetings follow connected settings","you can monitor and pause","no hidden extra approval disappears after clicking Start"],"onUserStart":"claude-greenlight","neverAutoSelectInYolo":true,"copyMustAvoid":["Watch link:","campaign-builder URL","repeat the watch URL"]}],"allowedTools":["get_campaign","get_campaign_navigation_state","list_senders","update_campaign","attach_recommended_sequence","AskUserQuestion","request_user_input"],"doNotAllow":["start_campaign","import_leads"],"autoStart":false,"watchRequired":true,"waitFor":["sender_connection_required","sender_attached","sequence_attached","ready_to_launch","user_greenlight","ui_start_detected"],"transitions":{"sender_connection_required":"awaiting-user-greenlight","sender_attached":"awaiting-user-greenlight","sequence_attached":"awaiting-user-greenlight","ready_to_launch":"awaiting-user-greenlight","user_greenlight":"claude-greenlight","ui_start_detected":"running"}},{"id":"claude-greenlight","label":"Explicit launch","reference":"references/final-handoff-contract.md","onEnter":[{"tool":"get_campaign"},{"action":"verify_sequence_and_current_step_before_start","requiredState":["workflowTableId","senderIds","sequenceTemplate","at least one approved generated message","currentStep in awaiting-user-greenlight|claude-greenlight|send"]},{"tool":"start_campaign","requiredFields":["campaignId"],"persistsCurrentStep":"running","watchNarrationRule":"After start_campaign succeeds, the running state must say the final greenlight was accepted, the campaign is now live/running, and the user can watch progress from the campaign."}],"allowedTools":["get_campaign","attach_recommended_sequence","start_campaign","AskUserQuestion","request_user_input"],"watchRequired":true,"waitFor":"campaign_started","transitions":{"campaign_started":"running"}},{"id":"running","label":"Campaign is live","currentStepValue":"running","onEnter":[{"action":"surface_campaign_live_confirmation_without_watch_link","copyMustAvoid":["Watch link:","campaign-builder URL","repeat the watch URL"]}],"allowedTools":["get_campaign","AskUserQuestion","request_user_input"],"doNotAllow":["start_campaign"],"terminal":true},{"id":"escalation","label":"Escalation","reference":"references/escalation-ladder.md","allowedTools":["AskUserQuestion","request_user_input"],"doNotAllow":["start_campaign","import_leads"],"transitions":{"revise_brief":"brief-interview","revise_leads":"find-leads","revise_rubric":"filter-rubric","revise_messaging":"message-generation","abort":"abort"}},{"id":"abort","label":"Abort","allowedTools":["AskUserQuestion","request_user_input"],"terminal":true}]}
@@ -47,12 +47,13 @@ recite profile facts. `"I noticed your..."` reads as scraped intel.
47
47
  **Allowed alternative:** Use a concise permissioned bridge:
48
48
  `"Hope this is relevant if X is still live."`, `"Saw you might be
49
49
  interested in X, so hope this is relevant."`, `"Saw you in a few
50
- conversations around X, so hope this is relevant."` for LinkedIn-post-sourced
51
- campaigns, or the self-aware
52
- `"saw you raise your hand for X, so figured this was (hopefully) worth
53
- sending"` or `"saw you raise your hand for X (creepy to reach out based
54
- on that, i know) - but this felt too on the nose to ignore"` shapes when the
55
- engagement source is the reason for the note.
50
+ conversations around X, so hope this is relevant."`, or `"Found you in a
51
+ thread about X, so may be off, but this seemed relevant."` for
52
+ LinkedIn-post-sourced campaigns. Use the self-aware `"saw you raise your
53
+ hand for X, so figured this was (hopefully) worth sending"` or `"saw you
54
+ raise your hand for X (creepy to reach out based on that, i know) - but
55
+ this felt too on the nose to ignore"` shapes only when the source was an
56
+ explicit lead-magnet comment, reply, or opt-in.
56
57
 
57
58
  **Severity:** REJECT
58
59
 
@@ -223,8 +224,8 @@ reach for an em dash — they use commas, periods, parentheses, or
223
224
  a hyphen-minus (`-`) when they want a pause. LLMs default to em
224
225
  dashes for rhythm because they were trained on edited published
225
226
  prose where em dashes are frequent. A message with even ONE em dash
226
- reads as AI-polished, not hand-typed. Surfaced during Phase 94
227
- Skillsync run (Plan 07): generator self-declared "NO em dashes" as
227
+ reads as AI-polished, not hand-typed. Surfaced during a Skillsync
228
+ run: generator self-declared "NO em dashes" as
228
229
  an invariant but still emitted one in the Selected Winner's Block
229
230
  2 because the catalog did not yet codify the pattern.
230
231
 
@@ -277,13 +278,25 @@ creating relevance. The message sounds like a lead scraper explaining
277
278
  why it picked the recipient, then asking the recipient to forgive the
278
279
  reach-out.
279
280
 
280
- **Allowed alternative:** Use a concise topic-level bridge when the
281
- source is meaningful, then continue with apologetic uncertainty:
282
- `"Saw you in a few conversations about LinkedIn outreach, so may be
283
- off, but this seemed relevant."` or `"Saw you in a few conversations
284
- around LinkedIn outreach, so hope this is relevant."` If the source was
285
- only casual reading or the role/topic connection is weak, omit the
286
- personalization line and open from the buyer pain.
281
+ **Allowed alternative:** If the source is the sender's own LinkedIn post and
282
+ row data proves a reaction/comment, a light first-person acknowledgment can be
283
+ natural: `"appreciate you showing some love on my post about LinkedIn
284
+ outreach"` or `"thanks for showing support on my LinkedIn outreach post."`
285
+ Do not name a comment unless comment text is present. Follow the acknowledgment
286
+ with a soft relevance bridge before broad pain or product copy, for example:
287
+ `"figured this might be relevant if LinkedIn is becoming more of a GTM channel
288
+ for Acme."` The next line must then connect to that same channel/workflow,
289
+ not pivot into a generic pain claim. If the sequence reads like
290
+ `thanks for the post support` -> `anyway, most teams...`, it is an AI tell
291
+ because the lines are adjacent but not connected. For third-party post
292
+ sources, use a concise topic-level bridge when the source is meaningful, then
293
+ continue with apologetic uncertainty: `"Saw you in a few conversations about
294
+ LinkedIn outreach, so may be off, but this seemed relevant."` or `"Saw you in
295
+ a few conversations around LinkedIn outreach, so hope this is relevant."`
296
+ `"Found you in a thread about LinkedIn outreach, so may be off, but this seemed
297
+ relevant."` is allowed only when it stays topic-level and does not explain
298
+ sourcing mechanics. If the source was only casual reading or the role/topic
299
+ connection is weak, omit the personalization line and open from the buyer pain.
287
300
 
288
301
  **Severity:** REJECT
289
302
 
@@ -298,13 +311,35 @@ claim the recipient did not make. The line tells the buyer about
298
311
  themselves and assumes the workflow belongs to them.
299
312
 
300
313
  **Allowed alternative:** Keep the apologetic uncertainty without
301
- asserting fit: `"May be off, but if outbound is anywhere near your
302
- lane, this might be useful."` A low-pressure PS such as `"p.s. if this
303
- is nowhere near your outbound workflow, ignore me"` is allowed when it
314
+ asserting fit: `"May be off, but if outbound is relevant to what you're
315
+ working on, this might be useful."` A low-pressure PS such as `"p.s. if this
316
+ is not relevant to your outbound workflow, ignore me"` is allowed when it
304
317
  does not narrate the source.
305
318
 
306
319
  **Severity:** REJECT
307
320
 
321
+ ## Tell #17 — Flattened "worth sending" source bridge
322
+
323
+ **Pattern:** `"saw you raise your hand for [topic], so figured this was
324
+ worth sending"` / `"figured this was worth sending"` without the
325
+ parenthetical uncertainty `(hopefully)` or a `hope this is relevant`
326
+ bridge.
327
+
328
+ **Why it's an AI tell:** It sounds like a model trying to justify the
329
+ outreach after reading a signal. The flat version makes the sender sound
330
+ over-certain and self-focused: "I decided this was worth sending." Real
331
+ operators usually soften the bridge or make it explicitly tentative.
332
+
333
+ **Allowed alternative:** Use a permissioned, lower-certainty bridge:
334
+ `"saw you raise your hand for [topic], so figured this was (hopefully)
335
+ worth sending."` only for explicit lead-magnet comments, replies, or
336
+ opt-ins. Otherwise use `"saw you might be interested in [topic], so hope
337
+ this is relevant."`, `"saw you in a few conversations around [topic], so
338
+ hope this is relevant."`, or `"found you in a thread about [topic], so
339
+ may be off, but this seemed relevant."`
340
+
341
+ **Severity:** REJECT
342
+
308
343
  ---
309
344
 
310
345
  ## How to add new tells
@@ -314,7 +349,7 @@ does not narrate the source.
314
349
  2. Name it `Tell #N` with a short descriptive title.
315
350
  3. Fill in Pattern / Why / Allowed alternative / Severity.
316
351
  4. The Filter 8 check automatically picks it up — do not touch
317
- `thomas-revision-filters.md` Filter 8 spec when adding tells.
352
+ `sellable-cleanup-rules.md` Filter 8 spec when adding tells.
318
353
  5. Add a corresponding test case in
319
354
  `tests/scripts/skill-references-substance-filters.test.ts` if
320
355
  the new tell needs regression coverage.
@@ -66,7 +66,7 @@ Before showing the gate OR running any approve-path tool, verify the
66
66
  - The active Sellable-auth workspace matches the workspace the draft
67
67
  directory was written in (prevents cross-workspace mint drift).
68
68
 
69
- This invariant is identical to the Phase 84 "sender/workspace mismatch
69
+ This invariant is identical to the offline-validation "sender/workspace mismatch
70
70
  = abort" rule and the global memory rule `CRITICAL: Never Send Messages
71
71
  From Wrong Workspace`. If the invariant fails:
72
72
 
@@ -78,7 +78,7 @@ From Wrong Workspace`. If the invariant fails:
78
78
  4. Leave the draft directory intact; a fresh session in the correct
79
79
  workspace can resume from where this one aborted.
80
80
 
81
- The invariant is a hard stop, not an escalation in the Plan 85-02 sense.
81
+ The invariant is a hard stop, not a retryable escalation.
82
82
 
83
83
  ## Anchor Validation
84
84
 
@@ -310,7 +310,7 @@ leadSourceType, leadSourceProvider })` and capture `{ campaignId, watchUrl }`
310
310
  payload from `lead-filter.md`)
311
311
  5. flip brief status to `committed`; move draft to `.committed/`
312
312
  6. surface the first watch-link handoff using `watch-link-handoff.md`
313
- 7. hand off to the autonomous tail (Plan 85-02)
313
+ 7. hand off to the autonomous tail
314
314
 
315
315
  See `watch-link-handoff.md` for the exact link-surfacing protocol and the
316
316
  partial-mint recovery rules.
@@ -349,12 +349,12 @@ automatic rollback.
349
349
 
350
350
  ### `revise-brief`
351
351
 
352
- Route back to Phase 83 or Phase 84 depending on what the user wants to change.
352
+ Route back to the relevant brief or validation step depending on what the user wants to change.
353
353
  Do NOT commit/mint a campaign. If a draft shell already exists, keep it
354
354
  non-sendable and update it only through the normal draft-shell sync points.
355
355
 
356
356
  Draft effect: preserve nothing by default; the brief itself is usually
357
- rewritten upstream. Delete all downstream artifacts so Phase 84 will re-run:
357
+ rewritten upstream. Delete all downstream artifacts so offline validation will re-run:
358
358
 
359
359
  - delete `lead-review.md`
360
360
  - delete `lead-sample.json`
@@ -364,7 +364,7 @@ rewritten upstream. Delete all downstream artifacts so Phase 84 will re-run:
364
364
 
365
365
  ### `revise-leads`
366
366
 
367
- Route back to Phase 84 `find leads`. Do NOT commit/mint a campaign. If a draft
367
+ Route back to `find leads`. Do NOT commit/mint a campaign. If a draft
368
368
  shell already exists, keep it non-sendable and replace only draft-shell source
369
369
  state when the revised source is approved.
370
370
 
@@ -379,7 +379,7 @@ Draft effect:
379
379
 
380
380
  ### `revise-rubric`
381
381
 
382
- Route back to Phase 84 `filter leads`. Do NOT commit/mint a campaign. If a draft
382
+ Route back to `filter leads`. Do NOT commit/mint a campaign. If a draft
383
383
  shell already exists, keep it non-sendable and update only saved draft rubrics
384
384
  after the revised filter is confirmed.
385
385
 
@@ -394,7 +394,7 @@ Draft effect:
394
394
 
395
395
  ### `revise-messaging`
396
396
 
397
- Route back to Phase 84 `generate message`. Do NOT commit/mint a campaign. If a
397
+ Route back to `generate message`. Do NOT commit/mint a campaign. If a
398
398
  draft shell already exists, keep it non-sendable.
399
399
 
400
400
  Draft effect:
@@ -413,7 +413,7 @@ queue, attach sequence, or start. If a draft shell exists, leave it paused/
413
413
  non-sendable for operator cleanup instead of silently deleting a workspace row.
414
414
 
415
415
  Draft effect: move the draft directory to
416
- `.sellable/create-campaign-v2/drafts/{workspace-slug}/.aborted/{campaign-slug}-{timestamp}/`.
416
+ `~/.sellable/create-campaign-v2/drafts/{workspace-slug}/.aborted/{campaign-slug}-{timestamp}/`.
417
417
  Legacy no-shell runs touch no DB rows and create no `CampaignOffer`.
418
418
  No DB rows touched in legacy no-shell aborts; draft-shell aborts leave the
419
419
  non-sendable shell for operator cleanup.
@@ -433,7 +433,7 @@ non-sendable shell for operator cleanup.
433
433
  picks a choice. Draft-shell writes happen in earlier allowed flow steps, not
434
434
  inside the commit-gate question turn.
435
435
  - `import_leads` is **not** part of atomic mint. Full sourcing/import happens
436
- in Plan 85-02 Step 13 after mint.
436
+ after mint.
437
437
  - Revision choices produce no spend/send-side effects.
438
438
  - Aborting produces no spend/send-side effects.
439
439
  - A failed `approve` path (e.g. `create_campaign` errors, or `save_rubrics`
@@ -1,6 +1,6 @@
1
1
  # Escalation Ladder
2
2
 
3
- This reference governs when the Plan 85-02 autonomous tail STOPS and returns
3
+ This reference governs when the autonomous tail STOPS and returns
4
4
  control to the user. Load this file whenever the tail needs to decide
5
5
  between continuing autonomously, retrying, or escalating.
6
6
 
@@ -100,8 +100,8 @@ When escalating, the skill:
100
100
  watch link if the user asks for it or diagnostics show the link is missing or
101
101
  broken.
102
102
  4. Presents an actionable options menu via `AskUserQuestion`:
103
- - `revise-brief` — go back to Phase 83/84 brief editing
104
- - `revise-leads` — go back to Phase 84 find-leads
103
+ - `revise-brief` — go back to brief editing
104
+ - `revise-leads` — go back to find-leads
105
105
  - `abort` — stop and clean up (moves committed dir under `.aborted/`
106
106
  if the user wants to cold-start)
107
107
  - `resume-from-<step>` — retry from the failing step (e.g.
@@ -186,10 +186,10 @@ disables once the campaign is running.
186
186
  ## Workspace + Sender Invariant
187
187
 
188
188
  Before calling `start_campaign` via the Claude greenlight path,
189
- re-validate the workspace/sender invariants Phase 84 committed against.
189
+ re-validate the workspace/sender invariants that offline validation committed against.
190
190
  If the current auth context no longer matches (workspace switched mid
191
191
  session, sender removed, etc.), abort the start with the same invariant
192
- error Phase 84 uses. Do NOT start a campaign from the wrong workspace.
192
+ error offline validation uses. Do NOT start a campaign from the wrong workspace.
193
193
 
194
194
  ## Pre-Start State Guards
195
195
 
@@ -238,7 +238,7 @@ does NOT silently proceed.
238
238
  - A Claude greenlight on an already-running campaign is a no-op
239
239
  confirmation, not a duplicate start.
240
240
  - Workspace/sender mismatch at greenlight time aborts the start with
241
- the Phase 84 invariant.
241
+ the offline-validation invariant.
242
242
  - The start route, not a follow-up `update_campaign`, persists
243
243
  `currentStep: "running"`.
244
244
  - A pre-check refusal is NOT an escalation — it's a fixable state. The