@rubytech/create-maxy-code 0.1.0

package/payload/premium-plugins/real-agency/plugins/listings/skills/listing-presentation/references/pre-listing-kit.md

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+# Pre-Listing Kit Guide
+
+A comprehensive pre-listing pack delivered before the market appraisal builds trust, demonstrates professionalism, and positions you as the premium choice before you even walk through the door.
+
+---
+
+## What to Include
+
+Based on best practices from Grant Dickson, Mat Steinwede, Tom Hector, Jamie Benjamin, and Liam Cromarty.
+
+### 1. About You / Meet the Team
+
+- Professional photo and biography
+- Your values and approach
+- What makes you different (USP)
+- Personal story — why you became an agent
+
+### 2. Track Record & Social Proof
+
+- Recent sales results vs guide prices / appraised ranges
+- Average days on market
+- Testimonials with property addresses and sale prices
+- Vendor contact details for references (with permission)
+- Case studies showing marketing approach and outcome
+
+**Tom Hector example:** Full testimonials page with vendor names, addresses, and specific feedback.
+
+### 3. Marketing Examples
+
+- Sample photography from past properties
+- Property video examples (links or QR codes)
+- Brochure / property particulars samples
+- Social media campaign examples
+- Portal listing screenshots
+- Premium advertising examples
+
+### 4. Your Sales Strategy
+
+- Methods of sale explained (private treaty, best offers, auction)
+- Marketing and communication strategy overview
+- Professional fees structure
+- Timeline from instruction to launch
+
+### 5. Property-Specific Research
+
+- Recent comparable sales in their area
+- Current competition on Rightmove/Zoopla
+- Schools and catchment areas
+- Local amenities
+- Council tax band
+- EPC information (if available)
+- Broadband / connectivity data
+
+**Grant Dickson approach:** Include screenshot of number of registered buyers matching their property profile.
+
+### 6. Presentation & Staging Advice
+
+- Tips on preparing the property for marketing
+- Recommended local suppliers (cleaners, gardeners, staging companies)
+- Penhaul's ADDRESS staging framework
+
+### 7. Personal Touch
+
+- Handwritten note to the vendor
+- Small gift (Grant Dickson sends artisan chocolate)
+- Branded presentation folder or envelope
+
+---
+
+## Delivery
+
+- Deliver to the property **before** the appointment
+- Use a quality branded folder or envelope
+- Include a handwritten card: "Looking forward to meeting you on [date]"
+
+**Mat Steinwede's cover letter approach:**
+
+> "Thank you for taking the time to speak with me today. I am truly excited about the possibility of marketing your property. Properties such as yours need a strategic approach to ensure the maximum sale price is achieved. I give my heart and soul to this business with the sole purpose of creating the best opportunity for my clients."
+
+---
+
+## Jamie Benjamin Pre-List Email Approach
+
+For a digital alternative, send an interactive email before the appointment:
+
+- Links to recent property marketing examples
+- Video introduction
+- Testimonial highlights
+- Overview of marketing strategy
+- Database and buyer matching stats
+
+Script:
+> "Prior to our appointment, I've put together this overview to showcase our marketing approach and what sets us apart. Please take a look before we meet — I'll walk you through everything in detail when we sit down together."
+
+---
+
+## Liam Cromarty's 7 Pre-Listing Discovery Questions
+
+Use these during or before the tour to gather marketing intelligence:
+
+1. What did you love about the home when you originally purchased it?
+2. What plans or improvements have you completed (or would have liked to complete)?
+3. What are the advantages of living in your home?
+4. When family and friends visit, what do they say they like about the property?
+5. What are the five things you like most about your home?
+6. Are you aware of any covenants, easements, or structural issues?
+7. How much were you hoping to achieve?
+
+---
+
+## Tom Hector's Pre-Listing Pack Structure
+
+A comprehensive printed document covering:
+
+1. **Cover letter** — confirming appointment date, time, and agenda
+2. **Contents page** — results, strategy, what's next
+3. **Testimonials** — full page of recent vendor reviews
+4. **Results section** — market value explanation, negotiation approach
+5. **Strategy section** — methods of sale, marketing plan, presentation advice, viewing strategy
+6. **What's next** — questions to ask when interviewing agents, glossary of terms, professional fees, authorisation forms
+
+Key messaging from the results section:
+> "The price of your property rises significantly when more than one interested party is determined to buy it. We design sales campaigns that do exactly that."
+
+---
+
+## Questions to Include (for vendors to ask agents)
+
+From Tom Hector's pack — include these as a handout:
+
+- How long have you been selling property and how well do you know this area?
+- Have you sold any properties recently similar to mine?
+- How does your individual record compare with competitors?
+- How will you attract buyers to my property?
+- How much will marketing and fees cost?
+- Do you have past clients I can contact?
+- How often will you provide feedback?
+- What should I do to present my property well?
+- What method of sale do you recommend and why?

package/payload/premium-plugins/real-agency/plugins/listings/skills/listing-presentation/references/set-to-sell.md

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+# Set-to-Sell Meeting Script
+
+From Tom Panos (Real Estate Gym). Use in the last 10 minutes of the market appraisal after the vendor has agreed to instruct you.
+
+---
+
+## The Script
+
+> "Before I leave today, I want to let you know that over the next few weeks quite a few things are going to happen. I want to walk you through them now because it will help you understand what to expect."
+
+### 1. The Early Quick Sale
+
+> "We may be fortunate enough to have your property under offer within the first week or two. Some vendors worry that means they've priced too low. But actually, it often means there were buyers already waiting in the market. Remember — it's not how long your property has been on the market, it's how long the buyer has been in the market."
+
+### 2. Managing Offers
+
+> "Some of the offers we receive may not be where you'd like them. But I'm legally obliged to present every offer to you. When we get one that's lower than expected, please don't shoot the messenger — I'm simply relaying what the market is telling us. We'll work together on how to respond."
+
+### 3. Other Agents Approaching You
+
+> "When your board goes up, other agents may contact you claiming they have buyers. If that happens, just let me know and I'll make sure we arrange access for any genuine buyer. I'll handle it so you don't have to."
+
+### 4. Communication Preferences
+
+> "I'd like to ask — what frequency of updates would you prefer? Daily, every couple of days, weekly?"
+
+> "And how would you like me to communicate with you? Phone call, text, email, or a combination?"
+
+### 5. Property Presentation
+
+> "You never get a second chance at a first impression. Please have the property looking its best for every viewing. And if possible, it helps if you're not at home during viewings — buyers feel more comfortable and start to imagine it as their home, which is the emotional connection that drives top offers."
+
+---
+
+## Why This Matters
+
+This script:
+- Sets expectations upfront so there are no surprises
+- Reduces vendor anxiety during the sales process
+- Positions you as a professional who has done this many times
+- Prevents common friction points (low offers, other agents, presentation)
+- Establishes your communication rhythm from day one
+
+---
+
+## Immediate Next Steps After Instruction
+
+1. Agree the asking/guide price
+2. Book professional photography and video
+3. Arrange EPC if not already done
+4. Prepare property particulars and descriptions
+5. Set launch date (allow time for marketing prep)
+6. Brief your registered buyers
+7. Plan social media launch campaign
+8. Confirm viewing availability with vendor

package/payload/premium-plugins/real-agency/plugins/listings/skills/listing-presentation/references/sharran-frameworks.md

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+# Sharran Srivatsaa — Key Frameworks for Listing Presentations
+
+Sharran Srivatsaa's approach sits between marketing, psychology, and leverage. These frameworks strengthen your positioning before, during, and after the market appraisal.
+
+---
+
+## The 3 Lanes of Business Growth
+
+Operate in all three simultaneously:
+
+### Lane 1 — Today Income
+Deals closing in 30–60 days. Follow up buyers, price reductions, reactivating old enquiries.
+
+### Lane 2 — Future Income
+People moving in 3–12 months. Portal browsers, open house attendees, social media followers.
+
+> "Out of curiosity, if the perfect home came up tomorrow, would you move… or are you still in the early thinking stage?"
+
+### Lane 3 — Forever Income
+Your personal brand and distribution. Content, community presence, local authority.
+
+> "If people know you before they need you, you will never need to chase business again."
+
+---
+
+## The Authority Question
+
+Instead of asking "What price do you want?" ask:
+
+> "What would need to happen for this move to feel like a great success for you?"
+
+This reveals timeline, motivation, and emotional drivers — far more powerful than price.
+
+---
+
+## The Market Intel Message
+
+A natural way to start appraisal conversations:
+
+> "Quick update for you. Two properties similar to yours have just come to market this week around £___ and £___. If you're curious, I'm happy to share what that means for your home's value."
+
+---
+
+## Platform vs Person Rule
+
+Top agents build their own distribution rather than relying on portals.
+
+Instead of: "Find this property on Rightmove"
+Say: "Follow [your brand] to see homes before they launch."
+
+You become the channel, not the portal.
+
+---
+
+## The Energy Transfer Rule
+
+> "People don't buy logic. They buy energy."
+
+Not: "I just wanted to check in…"
+But: "I was thinking about your property this morning and had an idea I wanted to run by you."
+
+---
+
+## The 10 x 10 x 10 Rule
+
+Every agent should speak to every week:
+- 10 buyers
+- 10 vendors
+- 10 future vendors
+
+These are your VIP pipeline.
+
+---
+
+## Give Before Ask Strategy
+
+> "The fastest way to get business is to help someone without asking for anything."
+
+Examples: local property insights, off-market opportunities, solicitor introductions, builder contacts.
+
+---
+
+## 6 Types of Client Touchpoints
+
+Vary your communication:
+1. **Information** — market data, comparable sales
+2. **Celebration** — home anniversary, completion congratulations
+3. **Opportunity** — buyer waiting, off-market chance
+4. **Curiosity** — question about the market
+5. **Gratitude** — thank you for referral
+6. **Entertainment** — local content, community stories
+
+---
+
+## The Distribution Rule
+
+> "The best marketing idea means nothing if nobody sees it."
+
+Every listing should be pushed across: Rightmove, Zoopla, Instagram, YouTube, email database, local WhatsApp groups, social media.
+
+---
+
+## The Ultimate Sharran Philosophy
+
+> "Your job isn't to sell homes. Your job is to create conversations about moving."
+
+When conversations go up, instructions go up.

package/payload/premium-plugins/real-agency/plugins/listings/skills/property-marketing/SKILL.md

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+---
+name: Property Marketing
+description: "Complete property marketing system for UK estate agents — Coming Soon campaigns, Firewave BLAST content formula, 5-R Activators for direct mail, letterbox drops, auction reports, photography/video briefing, brochure planning, Storeys of Cheshire visual marketing principles, social media launch sequences, digital funnels, and monthly marketing scorecards."
+---
+
+# Property Marketing Skill
+
+You are an expert UK estate agency marketing assistant. You help agents plan, create, and execute property marketing campaigns using proven frameworks and templates.
+
+## Core Frameworks
+
+### 1. Firewave Profit Pyramid™
+Three cornerstones drive all marketing activity:
+- **Cornerstone 1: Direct Mail** — targeted letters using the 5-R Activators™
+- **Cornerstone 2: Content Marketing** — social media using the BLAST formula
+- **Cornerstone 3: Digital Marketing Funnels** — online lead generation journeys
+
+### 2. GOST Growth Strategy
+Before any campaign, establish:
+- **Goal** — one big, ambitious goal (e.g. "Sell the finest homes in [area]")
+- **Objective** — specific, measurable target (e.g. "List 25 homes over £500k at any one time")
+- **Strategy** — one-sentence approach (e.g. "Vendor-focused, content-first marketing")
+- **Tactics** — multi-channel action list
+
+### 3. Customer Journey
+Every prospect moves through: **KNOW → LIKE → TRUST → TRY → BUY**
+All content must advance people along this journey.
+
+---
+
+## Coming Soon Campaigns
+
+When asked to plan a Coming Soon campaign, include ALL of these elements:
+- Professional photography (interior + exterior)
+- Drone photography and video
+- Floor plan with measurements
+- Property video / virtual tour
+- Social media teaser campaign (see Social Media Launch Sequence)
+- Email campaign to buyer database
+- "Coming Soon" signboard
+- VIP private viewings (NOT open homes)
+- Two dedicated buyers' agents assigned
+- Neighbour notification letters (see Direct Mail Templates)
+
+**Pricing note:** Package this as a premium add-on or include in your top-tier fee structure.
+
+See reference: `references/coming-soon-campaign.md`
+
+---
+
+## Firewave BLAST Content Formula
+
+For ALL social media content, follow the BLAST formula:
+
+- **B — Behind the Scenes**: Show the inner workings of your agency. Examples: designer working on brochure artwork, photographer going the extra mile for the perfect shot, unboxing bespoke brochures, agent taking in a view on a valuation visit.
+
+- **L — Local Spotlight**: Connect with local businesses and events. Examples: office run to a favourite local cafe, competitions with local florists, "pay it forward" initiatives with local eateries, interviews with new shop owners, team helping someone in the community.
+
+- **A — A Day in the Life**: You or your team doing non-estate-agency things. Examples: live video from a local beauty spot, photos of interesting things spotted on walks, weather events, rainbows on the morning commute.
+
+- **S — Showcase of a Property**: Property content that doesn't look like adverts. Examples: "sneak peek" of a property coming soon, "new to market" post, "just sold" post, interesting architectural detail, bath with a stunning view, twilight photography shoot.
+
+- **T — Tips and Advice**: Position yourself as the expert. Examples: live Q&A on "7 reasons to sell in spring", blog link with graphics, testing household hacks on video.
+
+**Rule:** The BLAST formula works like a diet. A few posts outside the formula won't hurt, but if BLAST posts are in the minority, results will suffer. Every day should include BLAST content.
+
+---
+
+## Firewave 5-R Activators™ for Direct Mail
+
+When creating or advising on direct mail, follow ALL five activators:
+
+### 1. RESEARCH
+- Target properties in upper council tax bands (D, E, F, G, H)
+- Research specific streets and homeowners
+- Know who will genuinely welcome your approach
+- Use Land Registry data, Rightmove sold prices, local knowledge
+
+### 2. RIP (Get it Opened)
+- Use standard DL envelopes
+- Vary envelope colours — never use your brand colour
+- Hand-write the address (or use handwriting-style printing)
+- Use a stamp, not a frank (2nd class — no uplift from 1st class)
+- Make it look like a personal letter, not marketing
+
+### 3. READ (Get it Read)
+- Long copy always outperforms short copy
+- A long letter looks more important and allows education
+- Break up text with short sentences, images, punchy paragraphs
+- Make it easy to read and enjoyable
+
+### 4. RESPONSE (Get a Response)
+- Every letter needs a clear, compelling call to action (CTA)
+- Don't just ask them to call — offer something valuable
+- Invite them to download a checklist or free guide
+- Make the CTA easy to act on
+
+### 5. RINSE & REPEAT
+- Keep accurate records of every campaign
+- Track: envelope colour, day sent, images used, response rate
+- Do more of what works, none of what doesn't
+- Build a "mailing box" system: envelopes, printed letters, stamps, address list
+- Delegate mail-outs so they happen consistently regardless of workload
+
+**Critical:** Direct mail must be a SYSTEM, not a one-off activity. Create a written schedule: which addresses receive which letters, on what dates, sent by whom. Consistency and frequency are everything.
+
+See reference: `references/direct-mail-templates.md`
+
+---
+
+## Letterbox Drop Templates
+
+Use letterbox drops for hyper-local marketing around listed, sold, and target properties.
+
+### Just Listed Drop
+- Notify neighbours that a nearby property has been entrusted to you
+- Invite them to viewings or to contact you for updates
+- Offer to keep them in mind for buyers who miss out
+- Use the template in `references/direct-mail-templates.md`
+
+### Just Sold Drop
+- Announce the successful sale to neighbours
+- Welcome new neighbours to the community
+- Offer further details about the sale
+- Use the template in `references/direct-mail-templates.md`
+
+### Testimonial Letter
+- Written from the vendor's perspective (with their permission)
+- Highlights the agent's attention to detail in styling, photography, videography
+- Personal recommendation to neighbours thinking of selling
+- Use the template in `references/direct-mail-templates.md`
+
+### Buyer Search Letter
+- Written on behalf of a specific buyer couple/family
+- Explains you've exhausted market listings and are approaching homeowners directly
+- Names the buyers and their story (humanise them)
+- Not a blanket search — specific to the area
+- Flexible on timing and realistic on price
+- Use the template in `references/direct-mail-templates.md`
+
+---
+
+## Auction Bidder Reports
+
+After every auction, create a bidder report tracking:
+- Property address
+- Reserve price
+- Final sale price
+- Each bid: amount, bidder name, lead source
+
+**Lead sources to track:** Portal (Rightmove/Zoopla/OnTheMarket), signboard, database, social media, direct mail, referral.
+
+This data proves which marketing channels deliver genuine buyers. Use it in market appraisals and listing presentations.
+
+See reference: `references/auction-report-template.md`
+
+---
+
+## Expression of Interest (EOI) Form
+
+For off-market or high-demand properties, use an EOI form to capture serious interest before contracts. Include:
+- Buyer's full name, address, contact details
+- Property address and intended use (personal residence / investment / development)
+- Proposed purchase price (inclusive of VAT where applicable)
+- Deposit details and payment method
+- Finance required (yes/no) and days needed
+- Survey required (yes/no) and days needed
+- Special conditions
+- Buyer's solicitor details
+- Settlement days required
+
+**Important:** State clearly this is NOT a binding agreement until contracts are exchanged. Buyer must confirm intent within 3 working days or the property is released. Deposit is 100% refundable at this stage.
+
+See reference: `references/eoi-form-template.md`
+
+---
+
+## Photography & Video Briefing
+
+When briefing a photographer or videographer, specify:
+
+### Photography Brief
+- **Exterior:** Front elevation (straight-on and angled), rear garden, driveway, any notable features
+- **Interior:** Every room, shot from doorway and from best angle. Focus on natural light, space, and lifestyle
+- **Hero shots:** Kitchen, master bedroom, living room, bathroom, garden — these lead the brochure
+- **Detail shots:** Fireplaces, period features, built-in storage, views from windows
+- **Twilight/dusk:** For premium properties, schedule a separate twilight shoot
+- **Drone:** Aerial shots showing plot size, location context, surrounding area
+- **Styling:** Ensure property is staged before shoot. Fresh flowers, plumped cushions, clear surfaces, lights on, blinds open
+
+### Video Brief
+- 60–90 second property tour
+- Smooth, cinematic movement (gimbal essential)
+- Natural light preferred; shoot midday for best interior light
+- Include establishing shot (street/area), approach, each room, garden, closing shot
+- Background music (royalty-free, aspirational)
+- Agent intro to camera optional but recommended for brand building
+- Drone footage integrated for opening/closing
+
+### Storeys of Cheshire Visual Marketing Principles
+- Photography should evoke emotion and aspiration, not just document rooms
+- Every image should tell a story about the lifestyle the property offers
+- Use natural light as the hero — avoid flash where possible
+- Composition matters: rule of thirds, leading lines, symmetry
+- Exterior shots should capture the property in its best season/weather
+- Twilight photography creates premium perception
+- Consistency across all property marketing builds brand recognition
+
+---
+
+## Brochure Planning
+
+### Premium Brochure Structure
+1. **Cover:** Hero exterior image, address, agent branding
+2. **Introduction:** Lifestyle narrative — what it feels like to live here
+3. **Location:** Area highlights, transport links, schools, amenities
+4. **Floor plan:** Professional measured floor plan
+5. **Room-by-room:** Photography with descriptive copy for each key space
+6. **Garden & grounds:** Exterior spaces, outbuildings, parking
+7. **Technical details:** EPC rating, council tax band, tenure, services
+8. **Agent page:** Your credentials, testimonials, contact details
+
+### Five P's of Blogging (for online content)
+1. **Plan** — list all topics, FAQs, common questions
+2. **Produce** — write consistently, aim for 800–1,200 words
+3. **Publish** — post on your website blog, share across social
+4. **Promote** — use social media and email to drive traffic
+5. **Perfect** — review analytics, refine what works
+
+Popular blog topics: When to go on the market? Do I need professional photography? What's an EPC? How long will my house take to sell? What are the costs of selling?
+
+---
+
+## Social Media Launch Sequence
+
+For every new instruction, follow this 14-day sequence:
+
+**Days 1–3 (Pre-launch):**
+- Day 1: Behind-the-scenes prep (styling, photography day)
+- Day 2: "Sneak peek" teaser image
+- Day 3: "Coming Soon" graphic with key features
+
+**Days 4–7 (Launch week):**
+- Day 4: LAUNCH — full photo gallery post
+- Day 5: Video tour / walkthrough
+- Day 6: Floor plan with room dimensions
+- Day 7: Neighbourhood spotlight (local amenities, schools)
+
+**Days 8–14 (Sustain):**
+- Day 8: "Open house this weekend" / viewing invitation
+- Day 10: Lifestyle post (imagine living here...)
+- Day 12: Tips post related to the property type
+- Day 14: Viewing feedback / "offers being considered" update
+
+Adapt the sequence for the property — premium properties get more content, longer sequences. Use the BLAST formula throughout.
+
+---
+
+## Digital Marketing Funnels
+
+### 8-Step Funnel Template
+1. **Landing page** — offer a digital guide/checklist (use LeadPages, ClickFunnels, or similar). No navigation — maximise conversion.
+2. **Integrate with email provider** — AWeber, Mailchimp, ActiveCampaign, etc. Auto-add subscribers to your mailing list.
+3. **Auto-deliver the guide** — sent immediately via email.
+4. **Redirect to thank-you page** — confirms download.
+5. **Thank-you page offers a valuation** — strike while they're warm.
+6. **Facebook/Meta retargeting pixel** — on the landing page. Create audiences for both subscribers and non-subscribers.
+7. **Email nurture sequence** — series of relevant, helpful emails over 7–14 days.
+8. **CTA in every email** — motivate a response (free valuation, download another guide, attend an event).
+
+### Subscriber Briber Ideas
+The title should be specific so you learn something about the subscriber:
+- "Moving with a Busy Family"
+- "Your Guide to Selling a Bungalow"
+- "How to Sell Your Home for the Asking Price in Just 30 Days"
+- "Your Home Moving Checklist"
+- "Planning to Sell? Your Complete Guide"
+- "A Guide to Selling When Upsizing"
+- "A Guide to Selling When Downsizing"
+- "Selling a Probate or Inherited Property"
+- "A Guide to Selling Due to Divorce or Separation"
+
+The beauty of a digital funnel is it's evergreen — publish once, use forever.
+
+---
+
+## Monthly Marketing Scorecard
+
+Track these metrics monthly. Compare against targets.
+
+### Output Metrics
+- Direct mail letters sent (target vs actual)
+- Blog posts published
+- Social media posts (Facebook, Instagram, LinkedIn, TikTok)
+- Facebook/Instagram Lives or Reels
+- Email campaigns sent
+- Subscriber briber downloads
+
+### Results Metrics
+- Market appraisals / valuations booked
+- Instructions won
+- Current stock (number of listings)
+- Current stock (total value)
+- Listed fees (total potential revenue)
+- Pipeline (sales agreed, awaiting exchange)
+- Average fee per instruction
+- Conversion rate: valuation → instruction
+
+### Lead Source Tracking
+For every valuation, record the lead source:
+- Direct mail
+- Social media
+- Portal enquiry
+- Signboard
+- Referral
+- Database
+- Website / funnel
+- Other
+
+**Rule:** Only track metrics that are meaningful to your growth strategy. Fewer, more focused metrics are more useful than tracking everything.
+
+---
+
+## UK-Specific Terminology
+Always use:
+- "Estate agent" not "realtor" or "real estate agent"
+- "Instruction" not "listing"
+- "Market appraisal" or "valuation" not "listing appointment"
+- "Vendor" not "seller" (in professional contexts)
+- "Purchaser" or "buyer"
+- "Exchange of contracts" and "completion" not "closing"
+- "Solicitor" or "conveyancer" not "attorney"
+- "Stamp Duty Land Tax (SDLT)" not "transfer tax"
+- "EPC" (Energy Performance Certificate)
+- "Council tax band"
+- "Freehold" / "Leasehold"
+- "Rightmove" / "Zoopla" / "OnTheMarket" (UK portals)

package/payload/premium-plugins/real-agency/plugins/listings/skills/property-marketing/references/auction-report-template.md

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+# Auction Bidder Report Template
+
+## Property Details
+- **Address:** [Full address]
+- **Auction Date:** [Date]
+- **Reserve Price:** £[amount]
+- **Sale Price:** £[amount]
+- **Result:** [Sold / Passed In / Vendor Bid]
+
+## Bidding Record
+
+| Bid # | Amount | Bidder Name | Lead Source |
+|-------|--------|-------------|-------------|
+| 1 | £[amount] | [Name] | [Source] |
+| 2 | £[amount] | [Name] | [Source] |
+| 3 | £[amount] | [Name] | [Source] |
+| ... | ... | ... | ... |
+| Final | £[amount] | [Name] | [Source] |
+
+## Lead Source Categories
+- **Portal** — Rightmove, Zoopla, OnTheMarket
+- **Signboard** — saw the board, walked in or called
+- **Database** — existing contact on your CRM
+- **Social media** — Facebook, Instagram, etc.
+- **Direct mail** — responded to a letter or letterbox drop
+- **Referral** — recommended by a friend, family member, or professional
+- **Website** — came through your agency website
+- **Other** — specify
+
+## Analysis
+- **Winning lead source:** [Source that produced the buyer]
+- **Most active lead source:** [Source that produced the most bidders]
+- **Above/below reserve:** £[amount] [above/below]
+- **Number of registered bidders:** [number]
+- **Number of active bidders:** [number]
+
+## Use This Data
+- Present in listing presentations to prove your marketing reach
+- Show vendors which channels produce genuine, competing buyers
+- Track lead source performance across all auctions quarterly
+- Identify which marketing spend delivers the best ROI