@rubytech/create-maxy-code 0.1.0

package/payload/premium-plugins/real-agency/plugins/leads/skills/lead-nurturing/references/sphere-of-influence.md

@@ -0,0 +1,60 @@
+# Sphere of Influence (SOI) System
+
+From Ryan Serhant's *Growing Your Sphere of Influence*.
+
+## The SOI Model (Concentric Circles)
+**YOU** → Board of Advisors → Community → Network → Audience → Strangers
+
+## SOI Audit Plan
+1. **Define your sphere components** — who comprises your inner circle?
+2. **Engagement analysis** — how frequently are you engaging?
+3. **Assess contact information** — are all details up to date?
+4. **Identify key influencers** — who holds significant sway?
+5. **Review value exchange** — what have you provided to your network?
+6. **Segment your sphere** — prioritise based on importance
+7. **Set improvement goals** — establish specific action steps
+
+## Categories to Map
+- Relatives
+- Friends/personal contacts
+- Coworkers
+- Former classmates
+- Mentors/teachers
+- Members of professional organisations
+- Local business owners
+- Past clients
+
+## Feed Each Layer
+- **Board of Advisors** — deep, regular engagement
+- **Community** — events, partnerships, local involvement
+- **Network** — value content, market updates
+- **Audience** — social media, email, content
+- **Strangers** — outreach, advertising, community presence
+
+## SOI Scorecard (Follow-Up Frequency)
+Score each contact 1-4 on:
+1. Importance to professional goals
+2. Which ring they're in
+3. Value exchange level
+4. Interaction frequency (past 6 months)
+5. Alignment with business objectives
+
+**Results:**
+- 4-8 points: Low frequency (semi-annually)
+- 9-12 points: Moderate (quarterly)
+- 13-16 points: High (monthly)
+- 17-20 points: Very high (fortnightly/weekly)
+
+## Hook 'Em, Help 'Em, Ask 'Em
+- **Hook** — get their attention with something relevant
+- **Help** — provide genuine value before asking
+- **Ask** — make your request after establishing trust
+
+## ABC: Always Be Connecting
+Sunday connection checklist:
+- Answer all no-reply emails
+- Check all social DMs and reply
+- Schedule one lunch with a first-ring connection
+- Send a hello to 2-3 second-ring connections
+- Follow up with new contacts from this week
+- Cold email 1 wealth manager / solicitor / professional

package/payload/premium-plugins/real-agency/plugins/leads/skills/lead-nurturing/references/tom-panos-sms-templates.md

@@ -0,0 +1,59 @@
+# Tom Panos-style SMS templates (estate agency)
+
+Keep them short, calm, confident.
+
+## Vendor messages
+1) **Daily expectation reset**
+“Quick update: all steady on our end, continuing to work buyers. I’ll call the moment there’s movement.”
+
+2) **Price-alignment seed**
+“Just keeping you in the loop — buyers are circling but sensitivity on price is real. We’ll navigate it strategically.”
+
+3) **Showing anxiety**
+“Totally understand the nerves — leave the buyer management to me. I’ll guide them and protect your position.”
+
+4) **Pre-meeting alignment**
+“Before we meet later today, anything on your mind since we last spoke? Want to ensure we’re fully aligned.”
+
+5) **Offer incoming (soft set-up)**
+“A buyer is close to putting something forward. Won’t know the final figure yet, but wanted you to be prepared.”
+
+## Buyer messages
+6) **Qualification**
+“Before I book a private viewing, can I just check—what’s your ideal price ceiling on this one?”
+
+7) **After OFI**
+“Thanks for popping through today. What were your thoughts after seeing it in person?”
+
+8) **Second look nudge**
+“No pressure, but this one feels like a fit based on what you said. Want me to book you a second walk-through?”
+
+9) **Hot button**
+“Out of interest, what would need to happen for this one to feel like a green light?”
+
+10) **Deadline frame**
+“Just letting you know—there’s movement from another party. If you want to stay in play, now’s the moment.”
+
+## Prospecting
+11) **Past appraisal reconnect**
+“Hi — just updating the market numbers in your area. Want the latest estimate?”
+
+12) **Circle prospecting after a sale**
+“We’ve just sold nearby. Curious — would you consider selling if you got a strong result like that?”
+
+13) **Off-market ping**
+“Got something coming up quietly — fits your criteria. Want first look before it hits the market?”
+
+14) **Anniversary touch**
+“Quick hello — can’t believe it’s been a year since your appraisal. Want a refreshed number?”
+
+15) **Planning nudge**
+“Doing my planning — is moving still on your radar for 2026?”
+
+## Admin/ops
+16) “Just a quick one — when you get a moment, can you sign and pop back the agreement? Keeps us moving.”
+17) “Can you confirm tomorrow 3–3:15pm works for access? I’ll organise the rest.”
+18) “Following up — did the trades team confirm a time with you yet? If not, I’ll chase it.”
+
+## Referral ask
+20) “By the way, if you ever have a friend or neighbour needing help with selling, feel free to connect us. Always happy to help.”

package/payload/premium-plugins/real-agency/plugins/leads/skills/prospecting/SKILL.md

@@ -0,0 +1,33 @@
+---
+name: prospecting
+description: "Database reactivation, lead generation, campaign chaining, and proactive outreach to grow the buyer and seller pipeline."
+---
+
+# Prospecting
+
+Guides proactive outreach to registered contacts — database reactivation, buyer matching against new listings, campaign chaining, and follow-up cadence management.
+
+## When to Activate
+
+A new listing launches and needs matching to registered buyers, database contacts are due for reactivation, a follow-up cadence needs managing, or the agent wants to grow their pipeline and market share.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Prospecting dialogues | Need script patterns for outreach | `references/prospecting-dialogues.md` |
+| Database matching | New listing goes live | `references/database-matching.md` |
+| Reactivation | Contacts gone quiet, periodic check-in due | `references/reactivation.md` |
+| Database value & BDA | Understanding pipeline worth, market share | `references/database-value.md` |
+
+## Key Rules
+
+- Every registered buyer should be actively matched when new properties launch
+- Follow-up is not chasing — it's service. Frame it as keeping them informed
+- Never work a single prospecting activity in isolation — chain activities into campaigns (knock → card → call → valuation → nurture)
+- The database is the "oxygen and life force" of the business — treat it as the most valuable asset
+- Calculate BDA opportunity ratio to understand untapped market share
+- The agent who makes the most calls and books the most appointments wins
+- If someone says they're no longer looking, respect it immediately and update their profile
+- Track all outreach in the contact's profile to avoid duplicate or excessive contact
+- The Momentum Point (12-24 months of consistent effort) is real — persist through the early grind

package/payload/premium-plugins/real-agency/plugins/leads/skills/prospecting/references/database-matching.md

@@ -0,0 +1,30 @@
+# Database Matching
+
+## Purpose
+
+When a new property goes live, proactively match it against registered buyers. A direct message to a matched buyer often converts faster than waiting for them to find it on a portal.
+
+## Matching Process
+
+1. **Extract the property's key attributes** — beds, type, area, price range, key features
+2. **Search registered buyers** — look in `memory/users/` for buyers whose requirements overlap
+3. **Rank by fit** — prioritise buyers whose requirements closely match, especially those who are proceedable
+4. **Reach out** — personalised message, not a mass blast
+
+## Outreach Message Principles
+
+- **Personal** — reference their requirements: "I know you mentioned you were looking for a 3-bed with a garden in the Abergavenny area..."
+- **Enthusiastic but honest** — share what makes this property a good match for them specifically
+- **Low pressure** — "I thought this might be worth a look" not "You need to see this before it's gone"
+- **Call to action** — offer a viewing with specific time options
+
+## After Outreach
+
+- Record the contact attempt in the buyer's profile
+- Note their response (interested, not suitable, no response)
+- If interested, move to viewing booking
+- If no response after 48 hours, one follow-up is appropriate. After that, leave it
+
+## Under-Bidders
+
+Buyers who previously offered on a similar property but were unsuccessful are high-priority matches. They're motivated, qualified, and have already demonstrated willingness to commit at a similar level.

package/payload/premium-plugins/real-agency/plugins/leads/skills/prospecting/references/database-value.md

@@ -0,0 +1,53 @@
+# Database Value & Business Development Area
+
+## Your Database Is Your Business
+
+The database is the "oxygen and life force" of an estate agency. Understanding its monetary value drives the urgency of data acquisition and relationship-building.
+
+### Database Value Formula
+
+```
+Number of Contacts
+× 10% (annual sales turnover rate)
+× 80% (opportunity rate — you get called to value)
+× 80% (conversion rate — you win the instruction)
+× Average Commission
+= Annual Database Value
+```
+
+**Example:** 500 homeowner contacts × 10% × 80% × 80% × £3,500 = £112,000 potential annual GCI
+
+The goal is not just collecting data — it's building genuine relationships and gaining consent for ongoing, value-adding communication with property owners.
+
+## Business Development Area (BDA)
+
+Calculate the total opportunity in your patch:
+
+```
+Potential Market GCI = Total annual sales in area × Average commission
+Your Opportunity Ratio = Valuations you conducted ÷ Total sales in area
+```
+
+This reveals your current market share and the scale of untapped opportunity.
+
+**Example:** If 200 homes sell annually in your patch at £3,500 average commission = £700,000 total GCI available. If you conducted 30 valuations, your opportunity ratio is 15% — meaning 85% of the market doesn't even know you exist yet.
+
+## Campaign Chaining
+
+Never work a single prospecting activity in isolation. Chain activities together in **campaigns** — completing one activity immediately triggers the next:
+
+1. Door knock → collect contact details
+2. Add to database → send handwritten card
+3. Card follow-up → phone call
+4. Phone call → book valuation
+5. Post-valuation → add to nurture sequence
+
+Each touch amplifies the last. A single door knock is forgettable. A door knock followed by a card, a call, and a market update over 4 weeks is unforgettable.
+
+## The Momentum Point
+
+Early career: effort is high, results are low. With consistent marketing over 12–24 months, results grow while effort decreases. Where these curves cross = **Momentum Point**.
+
+You transition from *transactional agent* (chasing every lead) to *attraction agent* (clients seeking you out). There are no shortcuts — only consistent execution of the plan.
+
+> *"It's not about how many people you know. It's about how many people know of you."*

package/payload/premium-plugins/real-agency/plugins/leads/skills/prospecting/references/prospecting-dialogues.md

@@ -0,0 +1,24 @@
+# Prospecting dialogues + tactics (Tom Panos)
+
+These are *lightweight scripts* Max can use for outreach and reactivation (never spammy).
+
+## Door knock patterns
+**Survey knock (low threat)**
+- Ask: "What do you love most about living in this area?" (builds rapport + local intel)
+
+**Just listed / just sold knock (10-10-20 rule)**
+- Notify **10 neighbours either side + 20 opposite**
+- Goal: find buyers via their network; offer a "quick market update".
+
+**Buyer knock**
+- If you have a buyer who missed out nearby: canvass the street for anyone considering selling.
+
+## Expired/withdrawn listings
+- Goal is the **appointment**, not a debate.
+- Use curiosity language: "We’ve got a different approach for finding a buyer other agents miss."
+
+## "Fastest way to get another appraisal"
+- If you’re already going to a street for one appraisal, call nearby owners:
+  - "I’m in the area doing a quick health update on an asset. Want a complimentary valuation while I’m here?"
+
+Source: *Tom Panos — Dialogue to Get More Listings* (Estate Agency Mastermind summary)

package/payload/premium-plugins/real-agency/plugins/leads/skills/prospecting/references/reactivation.md

@@ -0,0 +1,34 @@
+# Database Reactivation
+
+## Purpose
+
+Re-engage contacts who have gone quiet. People's circumstances change — someone who wasn't ready six months ago might be now.
+
+## When to Reactivate
+
+- A registered buyer hasn't been in touch for 3+ months
+- A seller enquired about a valuation but never booked
+- A viewer gave positive feedback but didn't offer, and the property is still available
+- Market conditions have changed in the buyer's or seller's favour
+
+## Reactivation Approach
+
+### Buyer Reactivation
+- "Hi [name], just checking in — are you still looking in the [area] area? We've had some lovely new instructions recently and I wanted to make sure you don't miss anything that might be a fit"
+- If they've been quiet a long time: "I hope you're well! I wanted to check whether your property search is still active? If your requirements have changed, I'd love to update our records so we can match you better"
+
+### Seller Reactivation
+- "Hi [name], we spoke a few months ago about potentially selling [address/your property]. I just wanted to check in — has anything changed with your plans? The market in [area] has been [relevant update] and it might be worth a fresh conversation"
+
+### General Principles
+- **One attempt** — if they don't respond, note it and wait another 3 months
+- **Never guilt** — "You enquired months ago and never got back to me" is toxic
+- **Update profiles** — if they respond with new info, update immediately
+- **Remove if requested** — if someone asks not to be contacted, remove them from active database immediately and note it
+
+## Cadence
+
+- Active buyers (last contact < 1 month): no reactivation needed, they're current
+- Warm (1-3 months): gentle check-in appropriate
+- Cold (3-6 months): reactivation message
+- Very cold (6+ months): one reactivation attempt, then archive unless they respond

package/payload/premium-plugins/real-agency/plugins/listings/PLUGIN.md

@@ -0,0 +1,33 @@
+---
+name: real-agency-listings
+description: "Listing presentations, property marketing campaigns, and home preparation guidance for UK estate agents."
+tools: []
+always: false
+metadata: {"platform":{"optional":true,"embed":["admin"]}}
+---
+
+# Real Agency — Listings & Marketing
+
+Three skills covering pre-listing preparation through property marketing execution.
+
+## When to Activate
+
+The user is preparing listing presentations, creating property marketing campaigns, or advising vendors on home staging and photography preparation.
+
+## Skills
+
+| Skill | Purpose |
+|-------|---------|
+| `listing-presentation` | Full listing presentation framework — booking through to winning the instruction |
+| `property-marketing` | Property marketing campaigns — Coming Soon, BLAST formula, direct mail, scorecards |
+| `home-preparation` | Vendor guidance on staging, photography prep, kerb appeal, seasonal advice |
+
+## Tools Used
+
+No MCP server. Skills operate via existing platform tools:
+- `memory-search` — retrieve domain knowledge from the knowledge base
+- `render-component` — present structured choices during interactions
+
+## References
+
+Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.

package/payload/premium-plugins/real-agency/plugins/listings/skills/home-preparation/SKILL.md

@@ -0,0 +1,28 @@
+---
+name: home-preparation
+description: "Guide vendors on preparing their home for sale — staging, photography prep, kerb appeal, and seasonal advice."
+---
+
+# Home Preparation
+
+Provides vendor-facing guidance on presenting their property for maximum impact. Covers staging, photography prep, kerb appeal, and situation-specific advice.
+
+## When to Activate
+
+A vendor asks how to prepare their home for sale, for photography, or for viewings. Also activated when sharing preparation checklists or seasonal selling tips.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Staging | General home presentation advice | `references/staging-guide.md` |
+| Photo day prep | Property being prepared for photography | `references/photo-day.md` |
+| Kerb appeal | Exterior presentation guidance | `references/kerb-appeal.md` |
+| Situational selling | Selling with kids, pets, or seasonal considerations | `references/situational-tips.md` |
+
+## Key Rules
+
+- Frame advice as helpful suggestions, never criticism of their home
+- Be specific and practical — "remove family photos from the mantelpiece" not "declutter"
+- Acknowledge that it's their home — you're helping them present it as a product temporarily
+- If they push back on a suggestion, don't press — it's their decision

package/payload/premium-plugins/real-agency/plugins/listings/skills/home-preparation/references/kerb-appeal.md

@@ -0,0 +1,38 @@
+# Kerb Appeal
+
+## Purpose
+
+First impressions happen before the front door opens. Kerb appeal is what makes a buyer excited to see inside — or hesitant before they've even parked.
+
+## The 9 Quick Wins
+
+1. **Front door** — repaint or clean. Add a new door number or knocker if tired. This is the focal point of every listing photo
+2. **Driveway and path** — pressure wash. Weeds in the cracks signal neglect
+3. **Garden** — mow, edge, prune. Even a small front garden should look cared for
+4. **Windows** — clean inside and out. Replace any cracked panes
+5. **Paintwork** — touch up peeling fascias, windowsills, and fences
+6. **Lighting** — working exterior lights. Consider solar path lights for winter viewings
+7. **Bins** — hidden around the side, not greeting visitors at the front door
+8. **Roof** — clear any visible moss or debris. Buyers look up
+9. **Colour** — a few pots of seasonal plants either side of the front door. Instant warmth
+
+## Seasonal Considerations
+
+### Winter
+- Exterior lighting becomes more important (shorter days, evening viewings)
+- Clear leaves and ensure paths aren't slippery
+- A lit porch or warm interior glow visible from outside creates welcome
+
+### Summer
+- Garden in full bloom is a major asset — time the launch for peak garden
+- Fresh exterior paint shows best in sunlight
+- Outdoor furniture set up suggests lifestyle
+
+## Investment vs Impact
+
+Most kerb appeal improvements cost under £200 but can significantly impact first impressions. The highest-impact items:
+- Pressure washing (path + driveway): ~£50-100 hire or DIY
+- Front door paint: ~£30
+- Potted plants: ~£20-40
+- Window cleaning: ~£30-50
+- New house number/knocker: ~£20-40

package/payload/premium-plugins/real-agency/plugins/listings/skills/home-preparation/references/photo-day.md

@@ -0,0 +1,59 @@
+# Photo Day Preparation
+
+## Purpose
+
+Photography is the single most important marketing element. Buyers decide whether to book a viewing based on photos. These tips help vendors prepare their property for the photographer's visit.
+
+## Before Photo Day
+
+### Every Room
+- Complete all staging preparation (see staging guide)
+- Open all curtains and blinds fully
+- Turn on all lights — even during the day
+- Remove all bins
+- Close all toilet lids
+- Hide pet beds, bowls, and toys
+- Remove any visible wires or cables where possible
+- Straighten all soft furnishings (cushions, throws, bedding)
+
+### Kitchen
+- Clear all worktops completely — the photographer may style a few items
+- Clean the sink until it shines
+- Remove fridge magnets and paperwork
+- Close all cupboard doors
+
+### Bedrooms
+- Make beds to hotel standard — smooth, crisp, symmetrical
+- Remove everything from bedside tables except a lamp
+- Close all wardrobe doors
+
+### Bathrooms
+- Remove all personal products
+- Put out fresh white towels
+- Clean glass, chrome, and mirrors until streak-free
+
+### Garden
+- Mow the lawn the day before (not the morning of — clippings)
+- Remove wheelie bins from sight
+- Sweep paths and patios
+- Remove any garden hoses, tools, or children's toys
+- If you have garden furniture, set it as if ready for guests
+
+### Exterior
+- Move cars off the driveway (the photographer needs a clear shot of the front)
+- Remove bins from view
+- Check the front door is clean and presentable
+
+## On Photo Day
+
+- The photographer will guide the process — follow their lead
+- Be available but not hovering — they work best with space
+- Expect it to take 1-2 hours for a thorough shoot
+- Video walkthrough is usually filmed on the same visit
+- If drone footage is planned, weather may require a separate visit
+
+## After Photo Day
+
+- Alex reviews all photos and video before they go live
+- Don't worry if not every shot makes the cut — the photographer takes many to select the best
+- Photos typically go live within a few days as part of the launch plan

package/payload/premium-plugins/real-agency/plugins/listings/skills/home-preparation/references/situational-tips.md

@@ -0,0 +1,50 @@
+# Situational Selling Tips
+
+## Selling With Children
+
+- **Family meeting** — involve the children (age-appropriate). Explain what's happening and why. Children who feel included are more cooperative
+- **Blank canvas approach** — gradually reduce personalisation in children's rooms. Buyers need to see a bedroom, not a shrine to a specific child's interests
+- **Toy management** — invest in storage that hides quickly. Viewings often come at short notice
+- **Viewing scheduling** — arrange viewings during school hours or nap times where possible. It's calmer for everyone
+- **Garden** — trampolines and climbing frames are fine if the garden is tidy. They show the garden is functional for families
+
+## Selling With Pets
+
+### Dogs
+- **During viewings** — take them out. Not everyone loves dogs, and some buyers are anxious around them
+- **Smell** — wash pet beds regularly, air the house, and clean carpets. Pet owners go nose-blind to their own home's scent
+- **Damage** — fix scratched doors, worn carpets near dog flaps, muddy wall marks
+- **Garden** — fill any holes, clean up thoroughly, check fences look secure
+
+### Cats
+- **Litter trays** — clean or hidden (ideally both) during viewings
+- **Scratching damage** — repair or cover where possible
+- **Hair** — lint-roll soft furnishings before viewings
+
+### Other Pets
+- **Fish tanks** — clean and well-maintained, they can actually add to the ambience
+- **Cages (birds, rabbits, hamsters)** — clean, odour-free, ideally in a non-primary room
+- **Reptiles** — some buyers find vivaria off-putting. Keep them clean and contained, and perhaps mention to the agent so viewers aren't surprised
+
+## Seasonal Selling
+
+### Spring
+- Best time for garden properties — everything is coming alive
+- Open windows for fresh air before viewings
+- Light, fresh staging — pastel accents, fresh flowers
+
+### Summer
+- Maximise outdoor space — set up the garden as an extension of living space
+- Keep the house cool — close curtains on sun-facing rooms before viewings
+- Evening viewings can show off the garden in golden hour light
+
+### Autumn
+- Cosy staging — warm throws, candles (unlit for safety, but present), warm lighting
+- Ensure heating is on for viewings — a cold house in autumn kills enthusiasm
+- Clear fallen leaves from paths and garden
+
+### Winter
+- **Warmth is everything** — heating on, fires lit if applicable
+- Lighting — every lamp on, exterior lights on for evening viewings
+- Winter can actually work well for cosy, character properties
+- Acknowledge the season — "Imagine this garden in the summer" is powerful when paired with good summer photos from the marketing

package/payload/premium-plugins/real-agency/plugins/listings/skills/home-preparation/references/staging-guide.md

@@ -0,0 +1,52 @@
+# Staging Guide
+
+## The Show House Look
+
+The goal is to help buyers see themselves in the property, not the current owner's life. This doesn't mean stripping personality — it means creating space for imagination.
+
+## Room-by-Room Principles
+
+### Living Areas
+- **Space is king** — remove any furniture that makes the room feel smaller than it is
+- **Neutral tones** — if walls are bold colours, suggest repainting to soft neutrals
+- **Mirrors** — strategically placed to reflect light and create the illusion of space
+- **Lighting** — open curtains fully, turn on lamps even during daytime viewings
+- **Accessories** — fresh flowers, a few quality cushions, a coffee table book. Less is more
+- **Remove personal items** — family photos, children's artwork, religious items. Buyers need to project their own life onto the space
+
+### Kitchen
+- **Clear worktops** — everything off except one or two styled items (fruit bowl, cookbook stand)
+- **Deep clean** — especially the oven, hob, and sink area
+- **Hide bins** — or replace with a clean, matching one
+- **Fresh scent** — not overpowering. Freshly brewed coffee or baked bread is the classic
+
+### Bedrooms
+- **Hotel feel** — fresh, quality bedding in white or neutral tones
+- **Declutter surfaces** — clear bedside tables except a lamp and maybe one book
+- **Wardrobes** — buyers will look inside. Organise and reduce by half if possible
+- **Define the room** — if a bedroom is used as a study/gym, return it to bedroom staging for viewings
+
+### Bathrooms
+- **Sparkling clean** — grout, tiles, glass, chrome. This is non-negotiable
+- **Hotel touches** — fresh white towels, a quality hand soap, a small plant
+- **Remove personal products** — all toiletries out of sight
+- **Fix the small things** — dripping taps, loose toilet seats, missing sealant
+
+### Garden
+- **First 10 seconds** — mow the lawn, trim edges, clear leaves
+- **Define spaces** — a patio set suggests outdoor entertaining; a bench suggests relaxation
+- **Remove clutter** — toys, tools, old pots. Garden sheds: tidy or at least close the door
+- **Seasonal plants** — even a few pots of colour by the door make a difference
+
+### Hallway
+- **The first impression** — declutter, clean, fresh paint if needed
+- **Shoes and coats** — hidden or minimised
+- **Light** — hallways are often dark. Add a table lamp if possible
+
+## General Rules
+
+- **Deep clean before anything else** — staging on top of dirt doesn't work
+- **Fix minor maintenance** — squeaky doors, chipped paint, loose handles. Buyers notice
+- **Declutter ruthlessly** — rent a storage unit if needed. Every surface should have 50% less than normal
+- **Smell matters** — air out the property before viewings, avoid strong air fresheners (they suggest you're hiding something)
+- **Temperature** — warm in winter, fresh in summer. Nobody buys a cold house enthusiastically