@rubytech/create-maxy-code 0.1.0

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/sales-negotiation/references/phil-jones-price-words.md

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+# Phil Jones -- Magic Words for Price Conversations
+
+Source: "Exactly What to Say" by Phil M. Jones
+
+## For Fee Protection
+
+### "I'm not sure if it's for you, but..."
+> "I'm not sure if it's for you, but our premium marketing package has consistently helped vendors achieve 5-10% more than the initial valuation."
+
+### "Just imagine..."
+> "Just imagine the difference an extra £20,000 would make to your onward purchase."
+
+### "How open-minded would you be..."
+> "How open-minded would you be to investing a little more in marketing if it meant attracting stronger offers?"
+
+### "Don't take my word for it"
+> "Don't take my word for it -- here are the results from the last five homes we've marketed at this level."
+
+## For Price Reduction Conversations
+
+### "Before you decide..."
+> "Before you decide to hold at the current asking price, there's something you should see about how buyers are behaving this month."
+
+### "If... then..."
+> "If we adjusted the guide price to £475,000, then we'd be visible to a much larger pool of active buyers. Would that be worth exploring?"
+
+### "Would it be a bad idea if..."
+> "Would it be a bad idea if we tested a new price for two weeks and measured the response?"
+
+## For Handling "Your fee is too high"
+
+### "What do you know about..."
+> "What do you know about how fee levels typically correlate with sale prices in this area?"
+
+### "If you were to..."
+> "If you were to choose the cheapest agent and the property took three months longer to sell, what would that cost you in terms of your onward move?"
+
+## The Golden Rule
+
+> "The difference between a good conversation and a great one is often just a few words."

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/sales-negotiation/references/serhant-negotiation-plus.md

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+# Serhant Negotiation -- Expanded
+
+## Bridge the gap
+- break big numbers into smaller frames
+- always counter (keep the conversation alive)
+- trade structure for price (phasing, terms, added value)
+
+## Play the fears (ethically)
+Name real costs of delay (time, uncertainty, restarting).
+Never fabricate urgency.
+
+## Keep the conversation moving
+Silence kills deals.
+If you can't answer now: acknowledge + set a time.
+
+## Calm / Control / Conviction
+- calm tone
+- control the process
+- conviction in boundaries and next step
+
+## Selective communication (MAP)
+Before sharing a problem:
+- **M material?**
+- **A answer?**
+- **P personality?**
+
+## Positive sandwich
+Positive -> constraint -> path forward.
+
+## CODO Mindset: Push, Pull, Persist
+
+- **Push** -- prepare your client for the process, connect them to the right people, use market research to anticipate what might happen next
+- **Pull** -- pulling the deal away reminds people why they are truly invested
+- **Persist** -- keep repeating the same story with consistent language
+
+## ABC Method for Client Communication
+
+- **Answer** -- acknowledge client's concern
+- **Bridge** -- offer your take ("how about...")
+- **Communicate** -- give them your solution
+
+## The HALL Method
+
+- **H** -- Have empathy
+- **A** -- Always counter
+- **L** -- Look for the sweet spot
+- **L** -- Listen
+
+## Five-Step Path to CODO
+
+1. **Know the star players** -- map every person involved and what they want
+2. **Know the opposing team** -- research the other agent, their client, lifestyle, motivations
+3. **Create urgency** -- the right kind, based on real market factors
+4. **Study the market** -- comparable data, supply/demand, days on market
+5. **Work the setting** -- choose the right communication method for each scenario

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/sales-negotiation/references/tom-panos-commission-pricing.md

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+# Tom Panos -- Commission & Pricing Scripts for Estate Agents
+
+Source: Real Estate Gym (Tom Panos)
+
+## Commission Accelerator Scheme
+
+An accelerated/bonus commission scheme negotiated with the vendor at the time of listing.
+
+**Script:**
+> YOU: "Mr & Mrs Vendor, what's the number that's going to make you happy at the end of the day?"
+> VENDOR: "£1.2m"
+> YOU: "OK that's good. Our standard fee is 1.5%. Can I ask you this: if I get you an extra £100k, would you be happy to give me £10k?"
+> VENDOR: "Yes"
+> YOU: "OK well I'm going to back myself here. If you're agreeing to give me £10k if I get you another hundred, let's put in the scheme of 1.5% up to £1.2m and then 10% thereafter. Are you comfortable with that?"
+
+## Buyer Negotiation Dialogue
+
+> "Thanks for that offer. That price level has already been tested and is unlikely to be accepted. If it wasn't accepted, what would your next offer be?"
+
+## The "What If" Script
+
+**Giving an offer to vendors (e.g. £580k) and they reject:**
+> "Can I ask you -- what if the buyer came back and went to £582k? What would happen then?"
+
+**Setting the reserve with vendors (e.g. £600k):**
+> "Can I ask you -- what if the bidding stops at £550k? What would happen next?"
+
+**Negotiating with buyers (offer of £550k, asking price £575k):**
+> "What if the vendors came down to £570k, what would you do then?"
+
+**Why it's powerful:** By asking "what if...?" you bring forth hypothetical scenarios that reveal true expectations without any pressure.
+
+## Hope-to-Get vs Expected Price
+
+> "I have a buyer that's ready to go, they can sign a contract in the next 24 hours. Their limit is [market value]. Am I wasting my time bringing them around?"
+
+Three responses reveal motivation level:
+1. "Yes, you're wasting your time" -- unmotivated vendor
+2. "Will the buyer come up a little?" -- positive, negotiable
+3. "Yes, bring them around" -- motivated, ignore asking price
+
+## Tom Ferry Objection Handling (Complementary)
+
+### "Your commission is too high"
+> "Totally fair question. Can I ask, compared to what?"
+> [Let them answer]
+> "Of course you want the best possible price. My job is to create demand so we attract multiple buyers and maximise your result. If I could show you how our marketing could potentially put tens of thousands more in your pocket, would the fee still be the main concern?"
+
+### "We want to try a higher price"
+> "I completely understand. Everyone wants the highest possible price."
+> "If the market tells us in the first few weeks that buyers aren't responding at that level, would you be comfortable adjusting quickly so we don't lose momentum?"
+
+### 4-Step Formula
+1. Acknowledge the concern
+2. Ask a question
+3. Understand the real objection
+4. Reframe the conversation

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/sales-negotiation/references/tony-morris-questioning.md

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+# Tony Morris -- Questioning Techniques for Sales
+
+Source: "Coffees for Closers" by Tony Morris
+
+## Core Philosophy
+
+**The best salespeople listen more than they talk.** Every question should serve a purpose: to qualify, to understand, or to guide toward a decision.
+
+> "A sale is not something you do to someone. It's something you do for someone."
+
+## The Questioning Framework
+
+### 1. Situation Questions
+Establish the facts. Use early in discovery.
+- "Tell me about your current situation."
+- "How long have you been thinking about this?"
+- "What prompted you to reach out?"
+
+### 2. Problem Questions
+Uncover pain points and challenges.
+- "What's the biggest challenge you're facing right now?"
+- "What's been holding you back?"
+
+### 3. Implication Questions
+Make the problem feel larger and more urgent.
+- "How is that affecting your plans?"
+- "If this continues, what happens next?"
+
+### 4. Need-Payoff Questions
+Get the prospect to articulate the value of solving the problem.
+- "If we could solve that, what would that mean for you?"
+- "What would change for you if this was handled?"
+
+## Estate Agent Application
+
+### For Vendors:
+- "What prompted the decision to move?" (situation)
+- "What concerns you most about the selling process?" (problem)
+- "If the property doesn't sell in the timeline you need, what happens?" (implication)
+- "If we could have you moved by [date], what would that mean for your family?" (need-payoff)
+
+### For Fee Conversations:
+- "What do you value most in an estate agent?" (situation)
+- "What went wrong with your previous agent?" (problem)
+- "What did that cost you in terms of time and money?" (implication)
+- "If we could avoid all of that and get you a better result, would the fee be the deciding factor?" (need-payoff)
+
+## Key Principles
+
+1. **Never answer a question with a statement when you can answer with a question.**
+2. **Silence is your friend.** After asking a question, wait. Don't fill the gap.
+3. **The best close is a question, not a statement.**
+4. **Preparation wins.** Know your questions before the conversation.
+5. **Every conversation should have a purpose and a next step.**

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/sales-progression/SKILL.md

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+---
+name: sales-progression
+description: "Track and manage transactions from sale agreed through to completion — solicitor chasing, chain monitoring, and milestone tracking."
+---
+
+# Sales Progression
+
+Manages active transactions from sale agreed through to completion. Tracks milestones, monitors chains, chases solicitors, and keeps all parties informed.
+
+## When to Activate
+
+A sale is agreed (SSTC), or any conversation involves an active transaction — chain updates, solicitor progress, exchange timelines, or completion planning.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Transaction tracking | Sale agreed, need to set up pipeline tracking | `references/transaction-tracking.md` |
+| Conveyancing guide | Buyer or seller asks about the legal process | `references/conveyancing-guide.md` |
+
+## Key Rules
+
+- Every SSTC should have a tracked milestone list in `memory/admin/pipeline/`
+- Proactively check progress weekly — don't wait for parties to report
+- Flag delays early — a solicitor who's been silent for 2 weeks is a red flag
+- Keep both buyer and vendor informed of progress (respecting confidentiality boundaries)
+- Never give legal advice — explain the general process, recommend they speak to their solicitor for specifics

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/sales-progression/references/conveyancing-guide.md

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+# Conveyancing Guide
+
+## Purpose
+
+Help buyers and sellers understand the legal process without giving legal advice. Demystify the jargon and set expectations on timeline.
+
+## The Process (Simplified)
+
+### For Sellers
+1. **Instruct a solicitor** — choose a conveyancer to handle the legal side
+2. **Complete property forms** — your solicitor sends you forms about the property (fixtures, boundaries, disputes, planning)
+3. **Provide title deeds** — your solicitor obtains these from the Land Registry
+4. **Draft contract** — your solicitor prepares the contract pack and sends it to the buyer's solicitor
+5. **Answer enquiries** — the buyer's solicitor will ask questions. Answer them promptly — delays here are the most common bottleneck
+6. **Agree completion date** — negotiate a date that works for the chain
+7. **Exchange contracts** — legally binding. The buyer pays a deposit (typically 10%)
+8. **Completion** — money transfers, keys handed over, it's done
+
+### For Buyers
+1. **Instruct a solicitor** — choose a conveyancer
+2. **Arrange survey** — separate from the mortgage valuation. Options:
+   - **Condition Report** — basic, suitable for new builds
+   - **Homebuyer Report** — standard, covers most properties
+   - **Full Building Survey** — detailed, recommended for older or unusual properties
+3. **Mortgage application** — if not cash. Lender will do their own valuation
+4. **Review contract pack** — your solicitor reviews what the seller's solicitor sends
+5. **Searches** — your solicitor orders local authority searches, environmental searches, drainage, etc. These take 2-6 weeks depending on the council
+6. **Raise enquiries** — your solicitor asks questions about anything unclear
+7. **Mortgage offer** — formal confirmation from your lender
+8. **Exchange** — you pay the deposit and it becomes legally binding
+9. **Completion** — typically 1-4 weeks after exchange. Keys are yours
+
+## Common Terminology
+
+- **SSTC (Sold Subject to Contract)** — sale agreed but not yet legally binding
+- **Exchange** — the point where it becomes legally binding
+- **Completion** — the point where money and keys change hands
+- **Chain** — a sequence of linked transactions (each sale depends on another)
+- **Gazumping** — seller accepts a higher offer after already agreeing to sell to you (legal until exchange)
+- **Gazundering** — buyer reduces their offer just before exchange
+- **Indemnity insurance** — covers specific legal risks (missing documents, planning issues, etc.)
+- **Searches** — checks ordered by your solicitor on the property (flooding, planning, environmental, etc.)
+- **Title** — the legal ownership record of the property
+
+## Timeline Expectations
+
+- **Average: 12-16 weeks** from sale agreed to completion
+- **Best case: 8-10 weeks** (chain-free, cash buyer, responsive solicitors)
+- **Complex chains: 16-24 weeks** is not unusual
+- The biggest variable is solicitor responsiveness and search turnaround times
+
+## Important Disclaimer
+
+This is general information to help you understand the process. For advice specific to your transaction, always speak to your solicitor. Every sale is different, and your solicitor is the person qualified to advise you on the legal details.

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/sales-progression/references/transaction-tracking.md

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+# Transaction Tracking
+
+## Purpose
+
+Monitor every active sale from SSTC to completion. Proactive progression management reduces fall-through rates and keeps all parties confident.
+
+## Milestone Checklist
+
+Track these for every active sale:
+
+### Buyer Side
+- [ ] Solicitor instructed — who? Contact details?
+- [ ] Mortgage application submitted (if applicable)
+- [ ] Survey booked — type? (Homebuyer, Full Building, Valuation only)
+- [ ] Survey completed — any issues?
+- [ ] Mortgage valuation completed
+- [ ] Mortgage offer received
+- [ ] Searches ordered by solicitor
+- [ ] Searches returned
+- [ ] Enquiries raised and answered
+- [ ] Ready to exchange
+
+### Seller Side
+- [ ] Solicitor instructed — who? Contact details?
+- [ ] Property information forms completed
+- [ ] Title deeds supplied
+- [ ] Fixtures and fittings list completed
+- [ ] Replies to buyer's enquiries
+- [ ] Ready to exchange
+
+### Chain (if applicable)
+- [ ] Full chain mapped (who is buying/selling what, linked transactions)
+- [ ] All parties' solicitors identified
+- [ ] Chain status — any weak links?
+- [ ] Agreed exchange date target
+- [ ] Completion date agreed
+
+### Final Steps
+- [ ] Exchange of contracts — deposit paid, legally binding
+- [ ] Completion date confirmed
+- [ ] Keys handover arranged
+
+## Weekly Progression Check
+
+Every week, for each active sale:
+1. Contact both solicitors for a progress update
+2. Identify what's outstanding and who's responsible
+3. Update the milestone checklist
+4. Flag any items overdue by more than a week
+5. Report status to Alex
+
+## Storage
+
+Each active transaction tracked in:
+`memory/admin/pipeline/{YYYY-MM-DD}-{address-slug}.md`
+
+Include: parties, solicitors, milestone checklist, chain map, notes, last update date.
+
+## Red Flags
+
+Escalate to Alex immediately if:
+- A solicitor has been unresponsive for 2+ weeks
+- Survey reveals significant issues
+- Mortgage valuation comes back below purchase price
+- A party in the chain pulls out or goes silent
+- Exchange date keeps slipping without explanation

package/payload/premium-plugins/real-agency/plugins/estate-teaching/PLUGIN.md

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+---
+name: real-agency-teaching
+description: "Structured education module browsing and delivery — curriculum navigation, module teaching, and learning progress tracking."
+tools: []
+always: false
+metadata: {"platform":{"optional":true,"embed":["public","admin"]}}
+---
+
+# Real Agency — Teaching & Content
+
+Structured content delivery from the Real Agency curriculum. Handles module browsing, topic search, interactive teaching, and progress tracking.
+
+## When to Activate
+
+The user is browsing available content, asking about a topic, requesting a specific module, continuing a learning path, or checking their progress.
+
+## Skills
+
+| Skill | Purpose |
+|-------|---------|
+| `content-directory` | Browse, search, and deliver structured education modules |
+
+## Tools Used
+
+No MCP server. Skills operate via existing platform tools:
+- `memory-search` — retrieve domain knowledge from the knowledge base
+- `render-component` — present structured choices during interactions
+
+## References
+
+Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.

package/payload/premium-plugins/real-agency/plugins/estate-teaching/skills/content-directory/SKILL.md

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+---
+name: content-directory
+description: "Browse, search, and deliver structured education modules from the Real Agency curriculum."
+---
+
+# Content Directory
+
+Handles curriculum navigation, module delivery, and progress tracking. This is the core learning experience.
+
+## When to Activate
+
+A member asks about available content, wants to learn something, requests a specific module, or asks for a recommendation. Also activates when a member returns and wants to continue where they left off.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Module delivery | Member requests a specific topic or module | `references/module-delivery.md` |
+| Progress tracking | Member asks about progress, or after completing a module | `references/progress-tracking.md` |
+
+## Key Rules
+
+- Deliver content conversationally — don't paste entire modules. Teach through dialogue.
+- Always attribute content to the contributor it came from.
+- Track completion in `memory/users/{phone}/progress.md` after every module.
+- When listing available content, organise by pillar. Keep descriptions concise.
+- If a member asks for content that doesn't exist, say so honestly and note the gap (admin will see it).
+- Modules with `access: member` are gated to paid membership. Check `membership_type` in the member's profile before delivering.
+
+## Curriculum Pillars
+
+| Pillar | Focus | Typical Member Need |
+|--------|-------|-------------------|
+| Agency Blueprint | Setting up and structuring an agency | New agents, career changers |
+| Real Marketing | Social media, content creation, personal brand | Brand builders, content creators |
+| Real Business | Systems, structure, profit, scaling | Growth-stage agents |
+| Real Coaching | Mindset, performance (Backley & Black) | Anyone wanting mental edge |
+| Podcast | Conversations with working agents | Inspiration, peer learning |
+| Resources | Templates, scripts, SOPs, tools | Practical application |

package/payload/premium-plugins/real-agency/plugins/estate-teaching/skills/content-directory/references/module-delivery.md

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+# Module Delivery
+
+## Purpose
+
+Deliver curriculum modules as interactive coaching conversations, not static content dumps.
+
+## Context to Gather
+
+Before delivering a module:
+1. **What the member asked for** — specific topic, or browsing?
+2. **Their profile context** — career stage, goals, current challenges (from `memory/users/{phone}/profile.md`)
+3. **Their progress** — what they've already completed (from `memory/users/{phone}/progress.md`)
+
+## Where to Search
+
+Search `memory/public/courses/{pillar}/` for module files. Each module is a markdown file with frontmatter:
+
+```yaml
+---
+title: Module Title
+contributor: Contributor Name
+pillar: pillar-name
+estimated_time: X minutes
+access: free
+video: https://pinata-url (optional)
+---
+```
+
+If the member asks for a topic without specifying a module, search across all pillars for the best match.
+
+## How to Deliver
+
+**Never paste the full module.** Teach through conversation:
+
+1. **Introduce** — What the module covers, who it's from, why it matters for this member specifically. Reference their profile context.
+
+2. **Teach the core concept** — Present the key insight or framework. Use the contributor's voice and perspective. "Adam's approach to this is..." or "Steve Backley's framework here is..."
+
+3. **Check understanding** — Ask the member to reflect. "How does this compare to how you currently handle...?" or "What would that look like for your patch?"
+
+4. **Go deeper** — Based on their response, expand on the areas they find most relevant. Skip parts that don't apply to their situation.
+
+5. **Offer the video** — If the module has a video link, offer it at the right moment: "Adam walks through a real example of this — want to watch it?" Don't force it.
+
+6. **Reflection questions** — After the core teaching, offer 2-3 reflection questions that help them apply the concept to their own business.
+
+7. **Bridge to next** — Recommend a logical next module or ask if they want to continue in this pillar.
+
+## Pacing
+
+Don't rush. One concept at a time. Wait for the member to respond before moving to the next section. If they engage deeply with one part, stay there — depth beats breadth.
+
+If a module is long, break it across multiple exchanges. The member controls the pace — "Want to continue?" or "Take your time, I'll be here."
+
+## When Content Doesn't Exist
+
+If a member asks for something not in the curriculum:
+1. Acknowledge the gap honestly: "We don't have a specific module on that yet."
+2. Search memory for anything adjacent that might help.
+3. If nothing exists, note it: "I'll flag this as something the team should consider adding."
+4. Write a brief note to `memory/admin/` so the admin agent can surface it.
+
+## Tone
+
+Expert tutor, not lecturer. You're walking alongside the member through the material, not reading it to them. React to their responses. Build on their experience. Make it personal.

package/payload/premium-plugins/real-agency/plugins/estate-teaching/skills/content-directory/references/progress-tracking.md

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+# Progress Tracking
+
+## Purpose
+
+Maintain an accurate record of each member's learning journey and use it to drive personalised recommendations.
+
+## When to Update Progress
+
+Update `memory/users/{phone}/progress.md` after:
+- A member completes a module (all key concepts covered, reflection done)
+- A coaching session ends
+- A member explicitly asks to bookmark or skip a module
+- You learn something new about their goals or focus area
+
+## What to Record
+
+### Module Completion
+Add to the "Modules Completed" section:
+```
+- [YYYY-MM-DD] {pillar} / {module title}
+```
+
+### Current Focus
+Update the "Current Focus" field when the member shifts topics or starts a new learning path.
+
+### Notes
+Record anything that helps personalise future interactions:
+- Topics they found most valuable
+- Areas they struggled with
+- Specific business context they shared (their patch, their agency focus, their brand positioning)
+
+## How to Use Progress Data
+
+**For recommendations:** Check which pillars they've explored and which they haven't. Suggest unexplored pillars that match their goals. Don't repeat modules they've completed.
+
+**For returning members:** When a member comes back after a gap, check their progress and reference it: "Last time we covered {topic}. Want to continue from there, or is there something new on your mind?"
+
+**For coaching:** Progress data tells you what frameworks the member already knows. In coaching mode, you can reference: "Remember Adam's three questions from the listing presentation module? Apply that here."
+
+## When Members Ask About Progress
+
+Summarise their journey conversationally:
+- How many modules completed, across which pillars
+- Their current focus area
+- Suggested next steps based on goals and gaps
+
+Don't present progress as a report — frame it as a conversation about their journey.

package/payload/premium-plugins/real-agency/plugins/leads/PLUGIN.md

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+---
+name: real-agency-leads
+description: "Lead generation and pipeline building — systematic nurturing, database reactivation, and proactive prospecting for UK estate agents."
+tools: []
+always: false
+metadata: {"platform":{"optional":true,"embed":["admin"]}}
+---
+
+# Real Agency — Lead Generation
+
+Two skills covering pipeline building and database reactivation.
+
+## When to Activate
+
+The user is working on lead nurturing, follow-up cadences, database reactivation campaigns, prospecting activities, or outreach strategies.
+
+## Skills
+
+| Skill | Purpose |
+|-------|---------|
+| `lead-nurturing` | Systematic follow-up and pipeline warming — Serhant Three F's, HOT/WARM/COLD cadence |
+| `prospecting` | Database reactivation, lead generation, campaign chaining, proactive outreach |
+
+## Tools Used
+
+No MCP server. Skills operate via existing platform tools:
+- `memory-search` — retrieve domain knowledge from the knowledge base
+- `render-component` — present structured choices during interactions
+
+## References
+
+Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.