@rubytech/create-maxy-code 0.1.0

package/payload/premium-plugins/real-agency/plugins/estate-coaching/skills/serhant-training/references/buyers-guide.md

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+# Serhant Buyers Guide — Condensed Reference (UK Adapted)
+
+The original guide covers the NYC purchasing process. Below is the methodology adapted for UK estate agency.
+
+## The 9-Step Buyer Journey (UK)
+
+### 1. Get a Mortgage Agreement in Principle (1-3 days)
+- Know what you can comfortably spend before searching
+- Shopping without an AIP is like going to the shops without your wallet
+- Connect buyers with trusted mortgage brokers
+
+### 2. Instruct a Solicitor (1-3 days)
+- Buyers should have a solicitor ready before making offers
+- Recommend trusted local solicitors early in the process
+
+### 3. Find a Property (varies)
+- Narrow to 2-3 preferred areas
+- Consider commute, schools, amenities, transport links
+- Factor in lifestyle priorities
+
+### 4. Negotiate (1-7 days)
+- Expert negotiators fight for the buyer
+- Everything is potentially negotiable: fixtures, completion date, chains
+- Properties are delivered as seen unless negotiated otherwise
+
+### 5. Offer Accepted — Instruct Solicitor & Surveyor (1-2 weeks)
+- Solicitor begins searches and due diligence
+- Buyer arranges survey (homebuyer report or full structural)
+- Memorandum of sale issued to all parties
+
+### 6. Mortgage Application (2-4 weeks)
+- Full mortgage application submitted with accepted offer
+- Lender arranges valuation
+- Mortgage offer issued
+
+### 7. Searches & Enquiries (2-6 weeks)
+- Local authority searches, environmental, drainage
+- Solicitor raises enquiries with vendor's solicitor
+- Any issues negotiated or resolved
+
+### 8. Exchange of Contracts (timing varies)
+- Buyer signs contract and pays deposit (usually 10%)
+- Both parties legally committed
+- Completion date agreed
+
+### 9. Completion & Keys!
+- Remaining funds transferred
+- Keys handed over
+- CONGRATULATIONS — time to celebrate!
+- "Your referral is the greatest compliment we can ever receive"
+
+## Key Principle
+Guide the buyer through every step. Set expectations early. The more informed they are, the smoother the transaction.

package/payload/premium-plugins/real-agency/plugins/estate-coaching/skills/serhant-training/references/codo-method.md

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+# Mastering the CODO Method — Condensed Reference
+
+CODO = Closing On Day One. Don't wait for the end to close — close from the first interaction.
+
+## Part One: The CODO Method
+
+### The Five-Step Path
+1. **Know the Star Players:** Map every person involved — client, family, other agent, solicitor, mortgage broker. Document what each wants.
+2. **Know the Opposing Team:** Research the other agent (experience, current listings, style). Research their client (motivations, lifestyle, family). Use LinkedIn, social media.
+3. **Create the Right Urgency:** Push (prepare client), Pull (pull deal away to remind why they're invested), Persist (consistent language/story). ABC Method: Answer → Bridge ("how about") → Communicate solution.
+4. **Study the Market:** Know every comparable — recently sold, currently available, under offer. Facts are your strongest weapon.
+5. **Work the Setting:** Control the environment — phone, face-to-face, video. Timing and setting affect outcomes.
+
+## Part Two: The Playbook
+
+### Negotiation Styles
+Identify if opponent is competitive or collaborative, then adapt.
+
+### The HALL Method
+- **H**ave Empathy
+- **A**lways Counter
+- **L**ook for the Sweet Spot
+- **L**isten
+
+### The Funnel Technique
+Start broad, narrow to commitment:
+- **Top:** "What are you looking for?" / "Why this area?"
+- **Middle:** "How often do you entertain?" / "Modern or period?"
+- **Bottom:** "Would you consider a project?" / "When do you see yourself moving?"
+
+### Managing Expectations (10 Rules)
+1. Manage YOUR expectations first
+2. Say "no" without saying "no" ("I'm working on A, so B would be Wednesday")
+3. Acknowledge the emotion
+4. Ask clarifying questions
+5. Anticipate problems
+6. Consider multiple outcomes
+7. Brainstorm compromises
+8. Focus on objectivity
+9. Don't lie
+10. Under promise, over deliver
+
+### Improv as a Negotiation Muscle
+"Yes, and..." — never shut down a conversation. Build on what's said. This keeps dialogue flowing and creates connection.
+
+## Part Three: Psychology of Negotiation
+
+### Five Principles
+1. **Understand Your Opponent:** Feed ego if needed, guide if they're new. Ask questions — people love to talk.
+2. **Acknowledge Their Points:** Mirror back. Show empathy. "I understand you feel this way because of X, so how do we get to Y?"
+3. **Never Push for Yes:** Get to "no" with reframed questions. "Would it be terrible if your buyer came up another £10k?"
+4. **Let Silence Talk:** Present your point, then shut up. Let THEM propose solutions.
+5. **Keep it Positive:** Lose emotions = lose the deal. "Everything is always OK. We will figure it out."
+
+### Five Techniques
+1. **The Pull:** Walk away from a stalled deal. Risky but effective.
+2. **The Facts:** Comps, data, evidence. Hard to argue with facts.
+3. **"What Do You Want to Do?"** — Let the other side propose. Don't push.
+4. **The Stealth Negotiator:** Play all sides subtly.
+5. **Setting Failsafe Terms:** Build safety nets into offers.
+
+### Closing Guide Essentials
+- Working for the DEAL (not to "win")
+- Playing for the other side to win
+- Interest over ego
+- Focus on interests, not positions (the vacation analogy)
+- Three prices: First offer, Best target, Walkaway price
+- Use comps to support every number
+- Set client expectations from the start
+- Communication is key — negotiate relationships, not just deals
+- Find solutions, not problems
+- Take emotions out of it

package/payload/premium-plugins/real-agency/plugins/estate-coaching/skills/serhant-training/references/website-planning-guide.md

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+# Website Planning Guide — Condensed Reference (UK Adapted)
+
+Serhant + Luxury Presence guide to building a lead-generating estate agent website.
+
+## Why Your Website Matters
+- 78% of buyers and vendors begin their search online
+- Every touchpoint (social, business cards, signage) points back to your website
+- Your website = centrepiece of credibility + lead generation
+
+## Step 1: Define Your Brand
+
+### Your "AND"
+What are you passionate about OUTSIDE of property? This differentiator sets you apart.
+- "I am property AND [hiking/cooking/community/renovation/etc.]"
+- Your AND creates connection points with potential clients
+
+### Three Brand Adjectives
+Choose three words that describe your unique value — avoid generic words like "trustworthy" or "reliable" (those are expectations, not differentiators).
+
+### Unique Value Proposition
+Combine your brand + target audience: "I specialise in helping [target client] achieve [outcome] through [unique approach]."
+
+## Step 2: Define Your Target Audience
+- Property types, price ranges, postcodes/areas
+- Demographics: income, education, life stages, interests
+- What do they need from an agent?
+
+## Step 3: Baseline Metrics
+Track your current funnel: Monthly traffic → Leads → Qualified → Appointments → Clients → Under Offer → Completions → Fees
+
+## Step 4: Domain Name
+- firstnamelastname.co.uk (preferred)
+- Concise, memorable, easy to spell and pronounce
+- Purchase early
+
+## Step 5: Lead Magnets
+
+### Buyer Magnets
+- Property alerts by postcode
+- Area/relocation guides
+- First-time buyer e-books
+- Buyer's step-by-step guide
+
+### Vendor Magnets
+- Free home valuations
+- "Prepare your home for sale" guide
+- Recent sales in your postcode
+- Market trend reports
+
+Always collect: Name, email. Optional: qualifying questions.
+
+## Step 6: Homepage Best Practices
+- **Opening:** SEO-optimised title ("Monmouthshire Property Expert"), high-quality hero image, IDX/property search
+- **CTA:** Low-commitment first ("Search properties" or "Download free guide"), not "Book a call now"
+- **Testimonials:** 3-6 client quotes + key accolades
+- **USP:** What makes you different from every other agent?
+- **Separate funnels:** Buyers → property search page. Vendors → valuation/seller resources.
+
+## Step 7: Key Pages
+- **Just Listed/Just Sold:** Showcase best properties with stories and results
+- **About Me:** Compelling biography (WHO, WHAT, WHERE, WHEN, HOW, WHY). Not a CV. Include your AND.
+- **Property Websites:** For premium instructions only — dedicated site with unique branding, virtual tour, neighbourhood guide
+
+## Step 8: Metrics to Monitor
+
+### Lead Generation Metrics
+- Bounce rate (not always bad — unqualified showing themselves out)
+- Number of conversions (raw lead count)
+- Conversion rate (per magnet and overall)
+- Keywords (branded vs generic — measures brand recognition)
+
+### Credibility Metrics
+- Average time on page (content engagement)
+- Average pages per session (site exploration)
+- Returning sessions ("warm" prospects coming back)
+
+### Leading vs Lagging Indicators
+- **Leading (you control):** Ad spend, click-through rate, conversion rate, SEO content published, monthly sessions
+- **Lagging (you track):** Visitors → Leads → Qualified → Appointments → Clients → Under Offer → Completions → Fees

package/payload/premium-plugins/real-agency/plugins/estate-onboarding/PLUGIN.md

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+---
+name: real-agency-onboarding
+description: "First-run member onboarding — career stage assessment, profile capture, and starting content recommendation."
+tools: []
+always: false
+metadata: {"platform":{"optional":true,"embed":["public","admin"]}}
+---
+
+# Real Agency — Onboarding
+
+First-run member setup — turning a new conversation into a profiled member with a clear starting point in the curriculum.
+
+## When to Activate
+
+The user is going through initial onboarding (career stage assessment, profile setup, starting content recommendation).
+
+## Skills
+
+| Skill | Purpose |
+|-------|---------|
+| `bootstrap` | First-run member onboarding — career stage assessment, profile capture, starting content |
+
+## Tools Used
+
+No MCP server. Skills operate via existing platform tools:
+- `memory-search` — retrieve domain knowledge from the knowledge base
+- `render-component` — present structured choices during interactions
+
+## References
+
+Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.

package/payload/premium-plugins/real-agency/plugins/estate-onboarding/skills/bootstrap/SKILL.md

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+---
+name: bootstrap
+description: "First-run member onboarding — assesses career stage, captures profile, recommends starting content."
+---
+
+# Bootstrap
+
+Handles the first interaction with a new member. Turns a new conversation into a profiled member with a clear starting point in the curriculum.
+
+## When to Activate
+
+No member profile found at `memory/users/{phone}/profile.md`. This means the person has never been onboarded.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Onboarding flow | New member detected (no profile) | `references/onboarding-flow.md` |
+
+## Key Rules
+
+- Onboarding is conversational, not a form. Ask one thing at a time.
+- Collect: name, career stage, years in industry, goals, email (optional).
+- Create both `profile.md` and `progress.md` before the conversation ends.
+- End with a specific content recommendation — not "check out our modules" but "Based on what you've told me, start with {module} in {pillar}."
+- Never ask for information you already have (identity comes from the platform).

package/payload/premium-plugins/real-agency/plugins/estate-onboarding/skills/bootstrap/references/onboarding-flow.md

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+# Onboarding Flow
+
+## Purpose
+
+Turn a new contact into a profiled member. By the end, you know who they are, what stage they're at, and where to start them in the curriculum.
+
+## Context to Gather
+
+Collect these conversationally — not as a form, not all at once:
+
+1. **Name** — "What should I call you?"
+2. **Career context** — Solo or team? How long in the industry? This tells you their experience level.
+3. **Current challenge** — What brought them here? What's their biggest pain point right now? Common triggers:
+   - Getting more listings
+   - Building a personal brand
+   - Scaling without burning out
+   - Social media strategy
+   - Converting valuations
+4. **Goals** — Where do they want to be? What does success look like for them?
+5. **Email** (optional) — "If you'd like webinar invites and updates, drop me your email. Totally optional."
+
+## How to Approach
+
+**Start warm, not corporate.** The member has just started a conversation. They may not know what Real Agency Club is yet. Introduce yourself briefly:
+
+"Hey! I'm the Real Agency Club AI — here to help you build a bigger estate agency business. I draw on training from working UK estate agents like Adam Mackay, Steve Backley, and others. Not theory — real practice."
+
+**Then discover.** Ask about them. One question at a time. React to their answers — show you're listening, not processing a form.
+
+**Assess career stage from their answers:**
+- **New** (0–2 years) — still learning fundamentals, needs structure
+- **Established solo** (2–5 years) — knows the basics, needs growth strategy
+- **Experienced** (5+ years) — looking to scale, differentiate, or build a brand
+- **Team builder** — transitioning from solo to running a team
+
+**Don't ask them to self-categorise.** Infer their stage from what they tell you about their experience and challenges.
+
+## Where to Search
+
+Search `memory/public/courses/` to find the right starting recommendation:
+- New agents → Agency Blueprint pillar
+- Brand-focused → Real Marketing pillar
+- Business/scaling → Real Business pillar
+- Mindset/performance → Real Coaching pillar
+- Just curious → Offer the content directory overview
+
+## How to Frame the Recommendation
+
+Be specific and personal:
+
+"Based on what you've told me, I'd start with **{module title}** in the {pillar} section. It's from {contributor} — they cover {specific thing relevant to the member's stated challenge}. Want to dive in?"
+
+Not: "We have several modules you might find interesting."
+
+## After Onboarding
+
+1. Create `memory/users/{phone}/profile.md` with the member profile schema (see AGENTS.md)
+2. Create `memory/users/{phone}/progress.md` with empty progress schema
+3. If the member wants to start a module, transition to content mode immediately — don't make them ask again
+
+## Tone
+
+Warm, curious, direct. You're meeting someone for the first time at an industry event — not processing an intake form. Show genuine interest in their situation.

package/payload/premium-plugins/real-agency/plugins/estate-sales/PLUGIN.md

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+---
+name: real-agency-sales
+description: "Estate agency sales cycle — prospect qualification, closing techniques, negotiation frameworks, and sales progression tracking."
+tools: []
+always: false
+metadata: {"platform":{"optional":true,"embed":["public","admin"]}}
+---
+
+# Real Agency — Sales
+
+Four skills covering the full sales cycle from discovery through to completion tracking.
+
+## When to Activate
+
+The user is working on prospect qualification, closing deals, handling objections, protecting price, or tracking transactions from sale agreed to completion.
+
+## Skills
+
+| Skill | Purpose |
+|-------|---------|
+| `sales-discovery` | Qualify prospects through structured discovery — needs, authority, motivation, readiness |
+| `sales-closer` | Detect buying signals and close using Serhant emotional stages, Push/Pull/Persist |
+| `sales-negotiation` | Frame value, protect price, navigate objections — Voss, Panos, Phil Jones |
+| `sales-progression` | Track transactions from sale agreed through to completion |
+
+## Tools Used
+
+No MCP server. Skills operate via existing platform tools:
+- `memory-search` — retrieve domain knowledge from the knowledge base
+- `render-component` — present structured choices during interactions
+
+## References
+
+Domain knowledge files loaded on demand by each skill. See individual skill files for their specific reference listings.

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/negotiation/SKILL.md

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+---
+name: negotiation
+description: "Handle offer presentation, deal saving, multi-offer scenarios, and negotiation preparation. Agent captures and prepares — the business owner negotiates."
+publicEmbed: false
+---
+
+# Negotiation
+
+Provides guidance on the information-gathering and preparation side of negotiations. The agent never negotiates directly — the business owner handles all negotiation — but the agent prepares the ground.
+
+## When to Activate
+
+An offer has been received, a deal is at risk of falling through, a multi-offer situation is developing, or preparation is needed for a pricing conversation.
+
+## Reference Table
+
+| Task | When | Reference |
+|------|------|-----------|
+| Negotiation prep (principles + checklist) | Immediately after an offer / counter / wobble | `references/negotiation-prep-principles.md` |
+| Five techniques + tactical principles | Deep preparation for complex negotiations | `references/negotiation-techniques.md` |
+| Deep negotiation guide (Serhant) | Interests vs positions, comp reports, silence | `references/negotiation-deep-guide.md` |
+| Offer presentation prep | Offer received, needs presenting to vendor | `references/offer-presentation.md` |
+| Deal saving | Agreed sale at risk of collapse | `references/deal-saving.md` |
+
+## Key Rules
+
+- The agent NEVER negotiates — no counter-offers, no hints, no pressure
+- Information asymmetry is critical — never disclose vendor circumstances to buyers or vice versa
+- Speed matters — offers and at-risk deals are time-sensitive, always escalate promptly
+- Frame the business owner as the negotiation expert
+- Negotiate for the DEAL, not to "win" — mutually beneficial outcomes
+- Interests over positions — understand WHY, not just WHAT
+- Always know three numbers before entering: first offer, best target, walkaway
+- Let silence do the heavy lifting — present your point, then wait
+- Precise counter-numbers give credibility (£298,450 not £300,000)

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/negotiation/references/deal-saving.md

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+# Deal Saving
+
+## Purpose
+
+When an agreed sale is at risk of collapsing, identify the issue and help the agent resolve it. Around 30% of agreed sales fall through — the agent's role is to minimise that number through proactive management.
+
+## Common Reasons Deals Fail
+
+### Survey Issues
+- Down-valuation (lender values below purchase price)
+- Structural concerns flagged
+- Costly repairs identified
+
+**Agent's role:** Gather the specific concerns. What exactly did the survey say? What's the buyer's reaction? Are they willing to proceed at a lower price, or do they want the issue fixed first? Compile for the agent.
+
+### Chain Breaks
+- Someone further up or down the chain pulls out
+- A related sale falls through
+
+**Agent's role:** Map the chain clearly. Who has fallen out? What are the options — can the affected party find an alternative quickly? Is there a chain-break solution (bridging finance, temporary rental)?
+
+### Buyer Cold Feet
+- Found another property
+- Change in financial circumstances
+- Emotional uncertainty
+
+**Agent's role:** Understand what's changed. Is it fixable? Remind them (gently) why they fell in love with the property. But never pressure — if they've genuinely changed their mind, it's better to know now.
+
+### Solicitor Delays
+- Slow searches, unresponsive solicitors, missing paperwork
+
+**Agent's role:** Identify the bottleneck. Which solicitor? What's outstanding? How long have they been waiting? The agent can then apply pressure directly.
+
+### Vendor Changes Mind
+- Changed circumstances, emotional attachment, second thoughts
+
+**Agent's role:** Listen, understand, flag to the agent immediately. This is a sensitive conversation the agent should lead.
+
+## Escalation
+
+All deal-saving situations should be flagged to the agent with:
+- What the issue is (specific, not vague)
+- What the parties have said
+- What the options appear to be
+- How time-sensitive it is
+
+Speed matters. A wobble that's caught in 24 hours is often saveable. A wobble that festers for a week becomes a collapse.

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/negotiation/references/negotiation-deep-guide.md

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+# Negotiation Deep Guide
+*Adapted from Serhant Closing & Negotiation Guide*
+
+## Three Fundamentals
+
+1. **You're working for the DEAL** — not to "win"
+2. **Playing for the other side to win** — when they win, you win
+3. **Put interests over ego** — hard on the problem, soft on the person
+
+## Interests vs Positions
+
+Positions are what people SAY they want. Interests are WHY they want it.
+
+**Example:** Buyer says can't go above £485k. Why?
+- Can't secure a larger mortgage
+- Needs renovation budget factored in
+- Hasn't sold yet
+- Monthly payment concern
+
+**Vendor says won't go below £500k. Why?**
+- Needs the money for next purchase
+- Emotional attachment to what they paid
+- Not in a rush
+
+**If you know the interests, you may bridge the gap creatively** — timelines, fixtures, completion dates.
+
+## Preparation: Three Numbers
+
+1. **First offer** — opening position (supported by evidence)
+2. **Best target** — realistic hope (NEVER share)
+3. **Walkaway** — absolute limit (set BEFORE emotions kick in)
+
+## Five Techniques
+
+### 1. "The Pull"
+Pull the deal away when it drags and your side wants it more.
+
+### 2. "The Facts"
+Pull the comps. Present the evidence. Hard to argue with data.
+
+### 3. "What Do You Want To Do?"
+When the deal is fair — put the decision in their hands.
+
+### 4. "The Emotions"
+"£10k over budget, spread over 10 years, is £1,000 a year. Is this home worth that?"
+
+### 5. "The Reality"
+Sometimes the truth hurts. The best agents tell it.
+
+## Tactical Principles
+
+- **Reciprocity** — offer something, ask something in return
+- **No hostile emotions** — agents are shock absorbers
+- **Silence** — present your point, then SHUT UP
+- **Decoy** — ask for something expendable first, then win what matters
+- **Gradual persuasion** — tugboats, not rams
+- **Precise numbers** — £298,450 not £300,000
+
+## Comparable Reports
+
+- Start with the building/street — most recent sales first
+- Comp realistically — explain outliers
+- More recent = better — nothing over 12 months
+- Comps should never make a seller feel bad — they're helpful tools

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/negotiation/references/negotiation-prep-principles.md

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+# Negotiation prep — principles + preparation (Serhant)
+
+Your role is **prep and information capture**. The agent negotiates.
+
+## Three principles
+1) **Work for the deal** (not to "win")
+2) **When the other side wins, you win** (find mutual gain)
+3) **Put interest over ego**
+
+## Interests vs positions
+- People state **positions** ("£500k", "I won't move") but act on **interests** (timing, fear, certainty, renovations, chain risk).
+- Ask "**Why?**" to uncover interests on both sides.
+- Avoid "split the difference" by default. Look for creative ways to bridge the gap.
+
+## Prep checklist (before the agent calls)
+- Buyer's position: offer amount, conditions, timeframes, chain status, mortgage readiness.
+- Buyer's interests: what's driving the number (affordability, renovations, risk, other bids).
+- Seller's interests (if known): urgency, onward purchase, risk tolerance, certainty vs price.
+- Evidence: key comps + story (why the offer is rational, what the market is saying).
+- 3 numbers (conceptual):
+  - **First offer**
+  - **Best target** (never share)
+  - **Walkaway** (seller's minimum / buyer's max)
+
+## Script fragments (safe for an assistant)
+- "So I can brief the agent properly, what's driving that number for you?"
+- "If that figure isn't accepted, what would your next offer be?" (captures range without countering)
+
+Source: *Serhant Closing & Negotiation Guide* (Ryan Serhant)

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/negotiation/references/negotiation-techniques.md

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+# Five Negotiation Techniques — Serhant Method
+
+## Three Fundamentals
+1. Work for the DEAL, not to "win"
+2. Play for the other side to win — mutual benefit
+3. Interests over ego — hard on the problem, soft on the person
+
+## Interests vs Positions
+Positions = what people say. Interests = why. Ask WHY to find creative bridges.
+
+## Three Numbers (always know before negotiating)
+1. **First offer** — opening position, supported by evidence
+2. **Best target** — realistic goal (NEVER share)
+3. **Walkaway** — absolute limit, set BEFORE emotions kick in
+
+## The Five Techniques
+
+### 1. "The Pull"
+Pull the deal away when at stalemate. Risky but effective.
+"Thank you for getting us this far. Unfortunately it's just not going to work. Good luck!"
+
+### 2. "The Facts"
+Purely analytical. Comps speak for themselves.
+"Here are the facts. Here are the comparables. This is our justification."
+
+### 3. "What Do You Want To Do?"
+Put the decision in their hands when you believe the deal is fair.
+
+### 4. "The Emotions"
+When SO close to closing AND losing. Lean into what the property means.
+"£10k over budget, spread over 10 years, is £1,000 a year. Worth it for this home?"
+
+### 5. "The Reality"
+Hardest technique. The truth, simply stated.
+"This is what the market is saying. Right now, today — this is what we can get."
+
+## Tactical Principles
+- **Reciprocity** — offer something, then ask for something
+- **Silence** — present your point, then shut up. First to speak loses
+- **Decoy** — ask for something you don't need, concede it, win what you care about
+- **Gradual persuasion** — tugboats, not battering rams
+- **Precise numbers** — £298,450 not £300,000 (shows you agonised over it)

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/negotiation/references/offer-presentation.md

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+# Offer Presentation Preparation
+
+## Purpose
+
+Prepare a complete picture for the agent to present to the vendor. The better the information, the stronger the agent's position in guiding the vendor to the right decision.
+
+## The Complete Offer Package
+
+For the agent to present effectively, compile:
+
+### Buyer Profile
+- Full name and contact details
+- Current position (FTB, chain-free, selling, sold STC)
+- Funding (cash, mortgage — lender, AIP confirmed, deposit level)
+- Solicitor instructed? Who?
+- Timeline expectations
+
+### The Offer
+- Amount offered
+- How they arrived at the figure (their rationale)
+- Any conditions (subject to survey, subject to sale, etc.)
+- Their emotional connection — what do they love about the property?
+
+### Context
+- How many viewings has this buyer had of this property?
+- How long has the property been on the market?
+- What's the viewing-to-offer ratio? (lots of viewings with one offer tells a different story to first viewing, first offer)
+- Any other active interest or potential offers?
+
+## Multi-Offer Situations
+
+When multiple buyers want to offer:
+- Capture each offer separately and fully
+- Never disclose one offer to another buyer — not the amount, not the existence
+- The agent decides whether to run a best-and-final process
+- The agent's role is to ensure every interested party has the opportunity to submit their best position
+
+## After Presentation
+
+- Record the vendor's response in `memory/admin/pipeline/{property-slug}.md`
+- If accepted: trigger sales progression tracking
+- If rejected: relay to buyer with grace — "The seller has decided not to accept at this level. Would you like to reconsider your position?"
+- If counter-offered: the agent communicates this directly

package/payload/premium-plugins/real-agency/plugins/estate-sales/skills/sales-closer/SKILL.md

@@ -0,0 +1,24 @@
+---
+name: sales-closer-v2
+description: "Detect buying signals and close cleanly. Adds Serhant's emotional 'stages of grief selling', Push/Pull/Persist, and reassurance patterns."
+---
+
+# Sales Closer (v2)
+
+You watch for buying signals and convert momentum into commitment — calmly, without pressure.
+
+## Three rules
+
+1. **Detect buying signals.** Questions about pricing, setup, timing, next steps, implementation, terms, or "how do we start?" = closing mode.
+2. **Acknowledge-then-anchor.** Briefly answer pivots, then return to the commitment ask.
+3. **Guide emotions, not just logic.** People buy when they're emotionally ready — your job is to shepherd that readiness.
+
+## What closing is not
+
+- manipulation or false urgency
+- repeating the same close endlessly
+- committing to price/terms without owner approval
+
+## References (load as needed)
+
+- **Serhant emotional stages** → `references/serhant-emotion-stages.md`