@growthub/cli 0.3.33 → 0.3.35

package/assets/worker-kits/creative-strategist-v1/templates/scene-modules/hooks/pov-confession.md

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+# Scene Module: POV Mirror Confession Hook
+> ID: `pov-confession`
+> Type: hook (Scene 1)
+> Compatible Formats: `bedroom-minimic-talk`
+> Status: ✅ PROVEN — Solawave BOGO (Hook E)
+
+---
+
+## WHAT IT DOES
+
+Creator is caught in a candid moment: looking at herself in a mirror, scrutinizing her skin. "POV:" text appears — a TikTok native language signal that puts the viewer IN the moment. She turns to camera with mini-mic, transitioning from the private moment to the share.
+
+**Why it works:** "POV:" is the highest-engagement text format on TikTok/Reels — it collapses the distance between creator and viewer. The mirror moment is relatable to anyone who's ever examined their own face. The turn-to-camera creates a reveal beat in 3 seconds.
+
+---
+
+## VISUAL DIRECTION
+
+```
+Frame:   Creator in bathroom or bedroom, facing mirror. Camera captures her OVER THE SHOULDER
+         so we see both her face and the mirror reflection simultaneously.
+         OR: creator looking directly into front camera as if checking skin — then pulls back.
+Beat:    She leans in to look at her skin (1 second) → recognition/reaction face (0.5s) 
+         → turns toward camera/phone with mini-mic (1.5s).
+Lighting: Warm bathroom/vanity light. Natural, slightly imperfect. NOT studio.
+```
+
+---
+
+## ON-SCREEN TEXT
+
+```
+Line 1:  "POV: [PAIN_POINT_AS_POV_STATEMENT]"
+
+Templates:
+  "POV: your $80 eye cream stopped working"
+  "POV: you've been using the same serum for 6 months and nothing changed"
+  "POV: you just turned [AGE] and your face noticed first"
+  "POV: you've tried every skincare thing on your FYP"
+
+Style:   White text, black outline. "POV:" in slightly smaller text than the statement.
+         Appears at top of frame (unlike other hooks which use bottom third).
+```
+
+---
+
+## ACTOR DIALOGUE
+
+```
+Pattern: [names the specific failed product/investment] + [pivot to solution]
+
+Templates:
+  "Been there. Here's what actually moved the needle."
+  "That was me. And then I stopped wasting money and tried this."
+  "Same. For [TIME]. Until I found [PRODUCT_NAME]."
+  "I had that exact face every morning until [PRODUCT_NAME]."
+
+Delivery: Matter-of-fact. She's past the frustration stage — she found the answer.
+          Slight confidence in the turn-to-camera moment.
+```
+
+---
+
+## BRAND-KIT PLACEHOLDERS
+
+| Placeholder | Source | Example |
+|-------------|--------|---------|
+| `[PAIN_POINT_AS_POV_STATEMENT]` | `brand-kit.md → target_pain_point` | "your $80 eye cream stopped working" |
+| `[PRODUCT_NAME]` | `brand-kit.md → primary_service` | "Solawave" |
+| `[AGE]` | `brand-kit.md → target_age_range` midpoint | "28" / "32" |
+
+---
+
+## JS STUB (hookCard)
+
+```js
+hookCard("E", "POV Mirror Confession",
+  "VISUAL: Creator in bathroom/bedroom facing mirror. Camera over-shoulder — we see face + reflection.\n" +
+  "She leans in to examine skin, reaction face, then turns to camera with mini-mic.\n\n" +
+  "ON-SCREEN TEXT (top of frame): 'POV: [PAIN_POINT_AS_POV_STATEMENT]'\n\n" +
+  "ACTOR LINE: '[PIVOT_TO_SOLUTION_LINE]'\n\n" +
+  "NOTE: Native TikTok language. Mirror moment is universally relatable. Best for 25–35 female demo."
+)
+```
+
+---
+
+## AI GENERATION PROMPT STUB
+
+```
+Photoreal female creator, [AI_ACTOR_AGE], natural look. Bathroom or bedroom vanity. Camera captures her over-the-shoulder — both face and mirror reflection visible. She leans in to look at her skin, expression: scrutiny → recognition → resolves to discovery. Turns to camera/phone with silver mini-mic in hand. Warm vanity/bathroom lighting. Unfiltered, authentic. Text overlay at top: 'POV: [PAIN_POINT]'. 9:16. 3 seconds.
+```

package/assets/worker-kits/creative-strategist-v1/templates/scene-modules/hooks/tiktok-comment.md

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+# Scene Module: TikTok Comment Hook
+> ID: `tiktok-comment`
+> Type: hook (Scene 1)
+> Compatible Formats: `bedroom-minimic-talk`
+> Status: ✅ PROVEN — Solawave BOGO (Hook B)
+
+---
+
+## WHAT IT DOES
+
+Opens with a TikTok-style comment bubble overlaid on screen. The comment voices the viewer's exact skepticism about the category/product ("Is this legit or just another skincare scam?"). The creator reads it, recognizes it, and responds directly to camera — turning the comment into a shared moment rather than a defensive rebuttal.
+
+**Why it works:** It names the objection in the viewer's own voice before the viewer consciously forms it. The comment feels like a peer asking, not an ad defending. The creator's response ("Girl, I had the same question") transforms skepticism into curiosity in 3 seconds. High persuasion hook for any category with trust barriers.
+
+---
+
+## VISUAL DIRECTION
+
+```
+Frame:   Creator at bedroom desk, mini-mic in one hand.
+         She's holding her phone slightly toward the camera, or comment appears as overlay.
+Comment: TikTok-style comment bubble (dark rounded rectangle, white username + text).
+         Positioned in lower-middle or left-of-center of frame.
+         Creator glances DOWN at it → raises an eyebrow → looks UP at camera.
+Duration: Comment visible for 1.5–2 seconds.
+Lighting: Warm bedroom ambient.
+```
+
+**Comment text options (pick one per variation):**
+```
+"Is this legit or just another skincare scam?"
+"does this actually work or is it just hype"
+"Is this legit tho?"
+"wait is this actually real??"
+"tried so many of these. Do they actually work?"
+```
+
+---
+
+## ON-SCREEN TEXT
+
+```
+Overlay:  [TikTok comment bubble] — "Is this legit or just another [CATEGORY] scam?"
+          Username: @[generic — e.g. @sarahtrying2024 / @beautygirl_real]
+
+After:    Comment fades. Creator's caption appears:
+          "[RESPONSE_LINE]"
+          e.g. "girl. i had the same question."
+```
+
+---
+
+## ACTOR DIALOGUE
+
+```
+Pattern: [validates the question] + [earned credibility signal] + [pivot to answer]
+
+Templates:
+  "Girl. I had the same question. So I actually tested it."
+  "Literally me 3 weeks ago. I looked it up."
+  "Same. I went down the rabbit hole so you don't have to."
+  "I asked that too. Here's what I found."
+
+Delivery: Slight amused smile at the comment. Recognition, not defensiveness.
+          She's not selling — she's answering a question she had herself.
+```
+
+---
+
+## BRAND-KIT PLACEHOLDERS
+
+| Placeholder | Source | Example |
+|-------------|--------|---------|
+| `[CATEGORY]` | `brand-kit.md → industry` | "skincare" / "pet" / "supplement" |
+| `[PRODUCT_NAME]` | `brand-kit.md → primary_service` | "Solawave wand" |
+| `[RESPONSE_LINE]` | Brief content | "girl. i had the same question." |
+
+---
+
+## DUAL USE: Hook OR Body Scene
+
+This module works in TWO positions:
+1. **As Hook A or B** (Scene 1, 0–3s) — pure skepticism open. No product shown.
+2. **As Scene 3 body beat** (8–13s) — comment appears mid-ad as the "skeptic pivot" after the problem confession. Product is introduced immediately after.
+
+When used in Scene 3, pair with `body/tiktok-skeptic-pivot.md` for the full beat.
+
+---
+
+## MUSE REFERENCE
+
+Muse: @frankyshaw — frames around 11–13s (the "if you even" + "me rn editing" beat)
+The muse doesn't use a literal TikTok comment — but addresses viewer skepticism directly at this beat.
+The TikTok comment format is the **Solawave enhancement** of that skepticism-disarm beat.
+
+---
+
+## JS STUB (hookCard)
+
+```js
+hookCard("B", "TikTok Comment — 'Is This Legit?'",
+  "VISUAL: TikTok comment bubble overlaid: 'Is this legit or just another [CATEGORY] scam?'\n" +
+  "Actor glances down at it, raises eyebrow, looks back at camera with amused recognition.\n\n" +
+  "ON-SCREEN TEXT: [comment bubble] → clears → '[RESPONSE_LINE]'\n\n" +
+  "ACTOR LINE: '[RESPONSE_LINE] So I actually tested it.'\n\n" +
+  "NOTE: Preempts #1 consumer objection in the first 2 seconds. High persuasion."
+)
+```
+
+---
+
+## AI GENERATION PROMPT STUB
+
+```
+Photoreal female creator, [AI_ACTOR_AGE], natural look, warm skin tone. Bedroom desk. Silver mini-mic in one hand. TikTok comment bubble overlaid on frame: 'Is this legit or just another [CATEGORY] scam?' (dark rounded rectangle, white text, @username visible). She looks down at comment, raises an eyebrow in recognition, looks up at camera with slight amused smile. Warm ambient bedroom lighting. Authentic TikTok creator aesthetic. 9:16. 3 seconds.
+```

package/assets/worker-kits/creative-strategist-v1/templates/scene-modules/hooks/villain-hook.md

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+# Scene Module: Villain Character Hook
+> ID: `villain-hook`
+> Type: hook (Scene 1)
+> Compatible Formats: `villain-animation`
+> Status: ✅ PROVEN — Clarifion ODRx brief (Scenes 1–5 villain format)
+
+---
+
+## WHAT IT DOES
+
+Opens with animated villain characters — the failing/competing products rendered as cartoon objects with expressive faces and small arms — standing in the problem environment. Establishes the enemy and the frustration in one visual before a single word of VO plays. The viewer's problem is externalised as a villain, not their own failure.
+
+**Why it works:** Villain characters make the problem feel conquerable. When a litter bag or a scented plug-in has a smug face, the viewer's frustration has a target. The animated format also bypasses competitor brand legal concerns while being more memorable than live footage. The emotional shorthand is immediate: chaotic + dark + villain face = "I know exactly what this is."
+
+---
+
+## VISUAL DIRECTION
+
+```
+Setting:  [PROBLEM_ENVIRONMENT] — the place where the problem lives.
+          e.g. wall outlets (air quality), litter box area (pet odor), bathroom sink (skincare)
+          Color palette: dark, cool, slightly chaotic. Contrasts sharply with the hero scenes.
+
+Villain:  [VILLAIN_CHARACTER] — animated version of the competing/failed product.
+          Has: expressive face (smug, angry, mocking), small stubby arms, exaggerated emotions.
+          Positioned: center frame, between 2–3 other failed products.
+          Animation: slight idle bounce or arm-wave — alive and antagonistic.
+
+Animals/characters: If relevant to category — present and frustrated/unhappy.
+                    Positioned near the villain (reinforces the problem, not the solution).
+```
+
+**Villain design by category:**
+- Air quality / odor: Animated scented plug-in with smug face between 3 wall outlets
+- Pet behavior: Litter bag villain inside/near litter box. Clay, crystal, enzyme cleaner villains.
+- Supplement / pill: Pill bottle villain with exaggerated grimace. Supplement jar. 
+- Skincare: Cream jar or serum bottle with frustrated face. "Still not working" energy.
+- Home cleaning: Spray bottle villain, baking soda box, mop — all with villain faces.
+
+---
+
+## ON-SCREEN TEXT
+
+```
+Style:  Karaoke word-by-word — 1–4 words at a time. Key word highlighted in brand accent color.
+        This is the ONLY text rhythm for this format. Do not use full sentences.
+
+Hook line template:
+  "[WHY NOTHING] / [CHANGED] / [AND YOU HAVE] / [MIGHT WORK] / [WE RAN OUT]"
+  (each chunk = one karaoke beat, ~0.5–1 second each)
+
+Examples:
+  "WHY NOTHING / WORKED" → "AND YOU SPENT" → "$[AMOUNT]" → "TRYING"
+  "STILL HAPPENING" → "EVERY SINGLE" → "DAY"
+  "YOU'VE TRIED" → "EVERYTHING" → "NOTHING STICKS"
+```
+
+---
+
+## ACTOR/VO DIALOGUE
+
+```
+This format uses VOICEOVER (not on-camera creator). The VO speaks over the animation.
+
+Pattern: [addresses viewer's frustration directly] + [acknowledges failed attempts] + [implies answer is coming]
+
+Templates:
+  "Why nothing changed — and you have [FAILED_PRODUCT_1], [FAILED_PRODUCT_2], and [FAILED_PRODUCT_3]..."
+  "You've tried everything. And [VILLAIN] is still there every single morning."
+  "Still happening. Even after [DOLLAR_AMOUNT] and [TIME_SPENT]."
+
+Delivery: Direct, slightly conspiratorial. NOT an announcer. Voice of a peer who's been there.
+          Pace matches the karaoke text rhythm — one thought per beat.
+```
+
+---
+
+## BRAND-KIT PLACEHOLDERS
+
+| Placeholder | Source | Example |
+|-------------|--------|---------|
+| `[PROBLEM_ENVIRONMENT]` | `brand-kit.md → target_pain_point` | "wall outlets + living room" |
+| `[VILLAIN_CHARACTER]` | Brief content / category | "animated scented plug-in with smug face" |
+| `[FAILED_PRODUCT_1/2/3]` | Brief content | "Enzyme Cleaner, Scented Plug-In, Clay Litter" |
+| `[DOLLAR_AMOUNT]` | Brief content | "$300" |
+| `[BRAND_ACCENT_COLOR]` | `brand-kit.md → colors.secondary` | "2C7FF8" (Clarifion blue) |
+
+---
+
+## HOOK VARIATIONS FOR THIS MODULE (5 A–E)
+
+```
+Hook A — "Why Nothing Changed" (direct muse mirror)
+  VO: "Why nothing changed — and you've tried [FAILED_1], [FAILED_2], [FAILED_3]..."
+  Villain: center frame, mocking expression, surrounded by competing products
+
+Hook B — "You've Spent [AMOUNT]"
+  VO: "You've spent [AMOUNT] on [CATEGORY]. And [PROBLEM] is still there."
+  Villain: inside/on the failed product, arms raised triumphantly
+
+Hook C — "Every Morning / Every Night"
+  VO: "Every single [morning/night]. Same problem. Different product. Nothing works."
+  Villain: animated in daily-loop — same scene repeating
+
+Hook D — "The Thing That Actually Works"
+  VO: "The thing that actually works isn't what they keep selling you."
+  Villain: running away from incoming hero product light (tone flip tease)
+
+Hook E — "You Gave Up Too Soon"
+  VO: "You didn't give up. The products gave up on you."
+  Villain: visually failing/broken — villainizes the product, not the viewer
+```
+
+---
+
+## JS STUB (hookCard)
+
+```js
+hookCard("A", "Villain Hook — Direct Muse Mirror",
+  "VISUAL: Animated [PROBLEM_ENVIRONMENT]. [VILLAIN_CHARACTER] center frame with smug/angry face + small arms.\n" +
+  "2–3 competing products visible around it. [ANIMAL/CHARACTER] unhappy nearby. Dark, chaotic color palette.\n\n" +
+  "ON-SCREEN TEXT (karaoke): '[WHY_NOTHING]' → '[CHANGED]' → '[AND_YOU_HAVE]' — key word in [ACCENT_COLOR].\n\n" +
+  "VO: '[HOOK_A_LINE]'\n\n" +
+  "NOTE: Identical villain format to muse. Test first."
+)
+```
+
+---
+
+## AI GENERATION PROMPT STUB
+
+```
+3D animated [PROBLEM_ENVIRONMENT]. [VILLAIN_CHARACTER] with expressive cartoon face (smug/angry) and small stubby arms, positioned center frame. 2–3 other [FAILED_PRODUCTS] rendered as villain characters surrounding it. [ANIMAL/CHARACTER] in background looking frustrated/unhappy. Dark, cool, slightly chaotic color palette. Karaoke text overlaid word-by-word in white with [ACCENT_COLOR] highlight on key word. Animated villain has slight idle bounce. 9:16. 15–17 seconds.
+```