@gonzih/skills-marketing 1.0.0 → 1.1.0

package/package.json

@@ -1,6 +1,6 @@
 {
   "name": "@gonzih/skills-marketing",
-  "version": "1.0.0",
+  "version": "1.1.0",
   "description": "Claude Code skill suite for marketing managers, brand strategists, and content creators",
   "type": "module",
   "scripts": {

package/skills/brand-voice-guide/SKILL.md

@@ -31,3 +31,11 @@ Assemble all elements into a structured guide: personality overview, tone spectr
 
 ## Example outputs
 A 500–800 word brand voice document with a personality summary, tone axes, power words, avoid list, 8 dos/don'ts with examples, and three channel-specific copy samples. Formatted as a reference document ready to share with writers, agencies, or AI tools.
+
+## Live Data Sources
+
+Use these sources to benchmark the brand's voice against real audience expectations and competitive norms:
+
+- **Social Blade public stats** (`socialblade.com`) — pull follower growth trajectories and engagement grade for the brand and 3–5 direct competitors; use grade deltas to infer which voice/content strategies are gaining audience trust.
+- **SimilarWeb public estimates** (`similarweb.com`) — review traffic sources and top referring sites to understand where the audience comes from and what adjacent content they consume; use this to calibrate the formality and depth of voice recommendations.
+- **Brand mention tracking patterns** — scan public social mentions (Twitter/X search, Reddit, Google News) for how the brand is already described by customers; extract recurring adjectives and phrases to validate or challenge the intended voice.

package/skills/campaign-brief/SKILL.md

@@ -31,3 +31,10 @@ Define 3–5 KPIs with target benchmarks for each channel and the overall campai
 
 ## Example outputs
 A structured 600–1000 word campaign brief covering: campaign overview, objective, target audience, messaging hierarchy, channel plan, KPIs with benchmarks, and budget allocation table. Formatted as a shareable document suitable for internal alignment or agency briefing.
+
+## Live Data Sources
+
+Use these sources to anchor creative decisions in real competitor spend and platform-level creative intelligence:
+
+- **Meta Ad Library API** (`facebook.com/ads/library/api`) — search active ads by competitor brand name and category; analyze creative formats, copy length, CTA patterns, and flight duration to identify what the market has already validated; note which ads have been running longest as a proxy for performance.
+- **Google Ads Transparency Center** (`adstransparency.google.com`) — review competitors' active Search and Display ads; surface keyword themes, headline formulas, and landing page promises to inform differentiated messaging and avoid category clichés.

package/skills/competitor-teardown/SKILL.md

@@ -31,3 +31,11 @@ Synthesize findings into an actionable opportunity map: 3–5 specific positioni
 
 ## Example outputs
 A structured competitive analysis covering: positioning summary, messaging audit, content theme map, weakness inventory, and a 3–5 point opportunity map with specific recommended moves. Formatted as a strategic document suitable for marketing leadership, agency briefings, or campaign planning sessions.
+
+## Live Data Sources
+
+Use these sources to ground the teardown in verifiable, current competitive signals rather than assumptions:
+
+- **SimilarWeb public data** (`similarweb.com`) — pull estimated monthly visits, traffic source breakdown, bounce rate, and top referring/destination sites; use traffic trends to detect whether the competitor's digital presence is growing or contracting.
+- **App Store ranking APIs** (Apple Search Ads Impression Share proxy via `App Store Connect`, Google Play rankings via `app-rankings` feeds) — track category rank movement and review velocity to gauge product momentum and customer satisfaction signals.
+- **Social engagement benchmarking** — use platform-native analytics proxies (public like/comment/share counts, follower-to-engagement ratios) alongside tools like Phlanx or publicly available data to benchmark the competitor's content performance; identify which content types drive disproportionate engagement relative to their norm.

package/skills/content-calendar/SKILL.md

@@ -31,3 +31,10 @@ Deliver a structured table or week-by-week breakdown with all post ideas, format
 
 ## Example outputs
 A 4-week calendar with 20–30 post ideas organized by week, platform, format, and copy hook. Includes a hashtag bank and a one-paragraph monthly narrative summary. Formatted as a table or structured list ready for import into a content management tool.
+
+## Live Data Sources
+
+Use these sources to ground the calendar in real-time topic momentum and community signals:
+
+- **Google Trends API** (`trends.google.com/trends/api`) — query interest-over-time for proposed content pillar keywords; prioritize topics with rising (not peaked) momentum curves; use geo and category filters to match the brand's market.
+- **Reddit trending via Pushshift patterns** — surface threads gaining velocity in relevant subreddits (use `r/<niche>` + sort by `top/week`); mine comment language for authentic vocabulary and unmet questions that can seed post hooks and FAQ content.